JP2010128110A - Advertising device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising device for advertising according to an environment around an advertising device body and being excellent in advertising effect. <P>SOLUTION: The advertising device includes: a display medium 30 having a plurality of display panels 31-33 displaying objects for advertisement; a rotating means 51 rotating the respective display panels 31-33 integrally; a sensor 60 for sensing the environment around the advertising device body; and a control means 52 controlling the rotating form of the rotating means 51 based on the surrounding environment sensed by the sensor 60. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertising device.

  Patent Document 1 discloses the following image display device. That is, an image display device having two or more arrays of light sources is disclosed. Each array is rotatable about a common axis, and the light sources of each array are arranged so that each light source rotates along a unique trajectory about the common axis. As the light sources combine them to produce the desired image that can be viewed by the observer, the afterimage turns the controller to adjust the intensity of the light emitted by each light source. It is configured as follows.

Special table 2008-511034 gazette

  Since the image display device disclosed in Patent Document 1 is “configured so as to adjust the intensity of light so that a desired image is brought about by an afterimage”, the image to be displayed is limited. For example, advertisement display cannot be performed. Actually, Patent Document 1 describes that the minimum allowable rotational speed of the image display device depends on the ambient brightness level and the luminance of the light source. At a rotational speed less than about 25 revolutions per second, The flicker is present to the extent that it can be seen, but the device has been found to operate at a minimum speed of 5 revolutions per second.

  Therefore, it has been impossible to perform a wide variety of advertisements using the image display device disclosed in Patent Document 1, and the advertising effect is also limited.

  Then, this invention makes it a subject to provide the advertising apparatus excellent in the advertising effect which can perform the advertisement according to the surrounding environment of the advertising apparatus main body.

In order to solve the above problems, the advertising device of the present invention provides:
A display medium having a plurality of display panels on which advertising objects are displayed;
Rotating means for integrally rotating the display panels;
A sensor for sensing the surrounding environment of the advertising device,
Control means for controlling the rotation mode of the rotating means based on the surrounding environment sensed by the sensor.

  The control means may determine the moving speed of the specific person based on the sensing result output from the sensor, and change the rotating speed of the rotating means based on the moving speed. The sensor may be any one of sound, image, and temperature. The plurality of display panels may include a panel capable of displaying a moving image or a still image.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a perspective view showing a schematic appearance of an advertising device according to an embodiment of the present invention. FIG. 1 shows a housing 10, a mounting table 20, a display medium 30, an advertisement display unit 40, a base 50, and a sensor 60 described below.

  FIG. 2 is a perspective view showing a schematic internal structure with a part of FIG. 1 cut away. In addition to what is shown in FIG. 1, FIG. 2 shows liquid crystal panels 31, 32, LED panel 33, rotating means 51, control means 52, memory 53, and wiring 54.

  The housing 10 has a cylindrical shape. The housing | casing 10 consists of a raw material which has translucency. Specifically, the housing 10 of the present embodiment is made of glass, acrylic resin, polycarbonate resin, or the like. The thickness can be about 5 mm to 1.5 mm, for example. In this embodiment, it is about 1.0 cm. The case 10 has a height of about 2 m and a diameter of about 1 m, but is not limited thereto.

  The mounting table 20 is accommodated in the cylinder of the housing 10. The mounting table 20 is a table on which the liquid crystal panels 31 and 32 and the LED panel 33, which are display media 30, are mounted. The mounting table 20 has a disk shape, and its diameter is about 1 cm smaller than the diameter of the inner wall of the housing 10. The mounting table 20 is connected to the advertisement display unit 40 on the lower surface. For this reason, as will be described later, when the advertising display unit 40 is directly rotated by the rotating means 51 provided in the base 50, the mounting table 20 connected to the advertising display unit 40 is consequently obtained. Therefore, the display medium 30 mounted on the mounting table 20 is also rotated.

  However, the rotation speed of the mounting table 20 and the advertisement display unit 40 may be changed or the rotation direction may be changed by connecting the mounting table 20 and the advertisement display unit 40 via a gear. Furthermore, in addition to the rotation means 51, another rotation means may be provided, and the mounting table 20 and the advertisement display unit 40 may be rotated separately.

  The display medium 30 includes liquid crystal panels 31 and 32 and an LED panel 33. However, the number of panels constituting the display medium 30 may be other than three. Also, all may be liquid crystal panels, or all may be LED panels. Further, an organic EL panel, a plasma display panel, a cathode ray tube panel, or the like can be used instead of the liquid crystal panel.

  As the liquid crystal panels 31 and 32, for example, general-purpose sizes such as 20 inches, 32 inches, and 52 inches are used, and the LED panel 33 is also the same size as the selected size. The liquid crystal panels 31 and 32 are mainly display media for reproducing moving image advertisements, but may be used as display media for reproducing still image advertisements. The LED panel 33 has a light-transmitting plastic or the like on which advertisements are printed arranged on the front surface thereof. On the LED panel 33, for example, LEDs with high luminance and low power consumption, such as power LEDs, are two-dimensionally arranged.

  By configuring the display medium 30 with two types of panels such as the liquid crystal panels 31 and 32 and the LED panel 33, the advertising effect can be enhanced as compared with the case of configuring with only one type of panel. In other words, humans have the habit of easily seeing things that have changes, so that when moving images are displayed on the liquid crystal panels 31 and 32, the person who passes around the advertising device is likely to pay attention to the moving images. The effect is enhanced.

  On the other hand, since the LED panel 33 can obtain high-intensity illumination at a running cost that is relatively lower than that of a liquid crystal panel, the LED panel 33 typically recognizes advertisement display even for people who are far away from the advertising device. The advertising effect is enhanced in that it can be displayed.

  In addition, as a secondary effect, it is also possible for human eyes to change by providing illumination with different brightness by rotating the display medium regardless of whether it passes through the periphery of the advertising device or far away. Therefore, the advertising effect is enhanced.

  Here, the advertisement display section 40 has a hexagonal cross section, but may have another shape. The advertisement display section 40 can display advertisements made of plastic or paper. Since the display increases the advertisement display surface, the effect of displaying the advertisement can be further enhanced. However, it should be noted that the advertisement display itself is additional and does not necessarily have to be displayed in the advertisement display section 40. As an example, at least the surface of the advertisement display section 40 can be made of a material excellent in light reflection such as a mirror or metal.

  In this way, light from the outside of the advertising device can be reflected. Therefore, when the advertising display unit 40 is rotated together with the display medium 30, the reflection angle of the light from the advertising display unit 40 changes. Therefore, it is possible to give a change to a person passing around the advertising device such that light is reflected at a certain timing and light is not reflected at another timing. As a result, it is possible to draw attention to the advertising device with respect to people passing around the advertising device, and consequently, to pay attention to the advertisement displayed on the display medium 30.

  The base 50 is connected to the advertisement exhibition unit 40. The base 50 includes a rotation unit 51 that rotates the display medium 30 integrally with the advertisement display unit 40, a control unit 52 that controls the rotation mode of the rotation unit 51 based on the surrounding environment sensed by the sensor 60, and a liquid crystal panel A memory 53 in which advertisement images to be displayed on 31 and 32 and their attributes are stored, and various wirings 54 such as a power supply line connected to the display medium 30 are incorporated. The bottom surface of the base 50 is provided with a plurality of wheels used for carrying the advertising device.

  Further, wheel driving means may be built in the base 50, and an obstacle detection sensor may be provided on the base 50 or the like. In this way, the advertising device itself may be mobile by driving the wheels by turning on the driving means in accordance with the sensing signal output from the obstacle detection sensor. In addition, you may enable it to collect garbage around advertisement apparatus by providing a suction means in the bottom part of the base 50. FIG.

  The rotating means 51 includes a motor (not shown) having a shaft connected to a rotary table connected to the advertisement display unit 40. The rotating unit 51 drives the motor in accordance with a command from the control unit 52 and rotates the display medium 30 through the advertisement display unit 40.

  The control means 52 controls the operation of the entire advertising device according to various programs such as an operation system and various application programs stored in the memory 53. Specifically, the control means 52 issues an advertisement image display command to the liquid crystal panels 31 and 32, issues a light emission command to the LEDs arranged on the LED panel 33, issues a sensing command to the sensor 60, and obtains the result. An operation such as issuing a rotation command to the rotation means 51 based on the sensing result is performed. In other words, the application program is a program that causes the control means 52 to execute these various instructions.

  In addition to the operation system and various application programs read by the control means 52, the memory 53 stores an audio pattern, an image pattern, etc. that are also read by the control means 52. This type of sound pattern, image pattern, or the like is used when the control unit 52 controls the rotation mode of the display medium 30.

  The specific operation of the control means 52 using an image pattern or the like will be described later. An outline of what the image pattern is will be described. The image pattern is captured by the imaging means that is the sensor 60. The matching image for specifying the gender of the subject to be photographed, the age group of the subject, the clothes preference of the subject, and the like by pattern matching.

  The attribute of the advertisement image stored in the memory 53 is, for example, information such as gender, age group, clothes preference, and the like targeted by the advertisement image. The attribute of the advertisement image may include various information that can be used for a rotation command to the rotation means 51, such as a product name and a product type.

  Various wirings 54 are passed through a bearing ring (not shown). Thereby, when the display medium 30 is rotated by the rotating means 51, various wirings 54 are prevented from obstructing the rotation of the display medium 30.

  The sensor 60 senses the surrounding environment of the advertising device main body. The sensor 60 includes sound collection means such as a microphone, imaging means such as a camera, temperature measurement means such as a thermistor, and the like. Any of these means may be used. In the present embodiment, for example, a non-directional microphone is used as the sound collecting means, and a so-called 360 degree camera is used as the imaging means. However, a plurality of directional microphones and digital still cameras may be installed.

  Next, the operation of the advertising device shown in FIG. 1 will be described. In the advertisement apparatus shown in FIG. 1, when the main power supply is turned on, the control unit 52 activates the operation system stored in the memory 53 as is known, and then activates the advertisement application program. .

  The control means 52 performs a display command such as reading an advertisement image stored in the memory 53 and outputting it to the liquid crystal panels 31 and 32 with respect to a display control unit (not shown) according to the application program for advertisement, and the LED. A light emission command for the LEDs arranged on the panel 33 is issued. The display control unit displays the advertisement image on the liquid crystal panels 31 and 32 and turns on the LED panel 33 in accordance with these instructions.

  When an application program for rotation control is activated, the control unit 52 issues a rotation command for rotating the display medium 30 at a predetermined rotation speed, for example, counterclockwise. The rotating means 51 drives a motor (not shown) according to this rotation command, and starts rotating the rotary table. As a result, the display medium 30 is rotated through the advertisement display unit 40.

  Next, an application program for the sensor is activated, and a sensing command for sensing the surrounding environment of the advertising device is issued from the control means 52 to the sensor 60. The sensor 60 performs sound collection, imaging, etc. according to this sensing command, and outputs the sensing result to the control means 52.

  When the image signal output from the 360-degree camera serving as the sensor 60 is input, the control unit 52 performs processing such as converting the image signal from an annular image to an orthogonal image according to an image processing application program. .

  Next, the control means 52 refers to the memory 53 and reads the attribute and the image pattern relating to the displayed advertisement. Then, it is determined whether or not a subject that matches the attribute is included in the orthogonal image.

  Specifically, it is assumed that the advertisement being displayed is a cosmetics-related advertisement, and that the attribute is that women (20's) and red clothes are preferred (wearing). On the other hand, it is assumed that a large number of image patterns in which a person photograph and a gender / age of the person are paired are prepared. Under this assumption, if the control means 52 specifies that there is a subject wearing red clothes in the orthogonal image, the control means 52 performs matching processing between the person's image and the image pattern, and the person's gender / age group. Predict.

  When the prediction result matches the attribute, the control means 52 uses the image signal or the like to determine the walking speed of the person (specific person) and the displayed advertisement is directed to the person for a long time. The rotation speed of the display medium 30 is controlled so that the

  The rotation speed here refers to a vector amount that combines the rotation distance per unit time and the rotation direction. Therefore, in the case of the present embodiment, for example, a mode in which the display medium 30 that was initially rotated counterclockwise is reversed and rotated clockwise, and a mode in which the display medium 30 is stationary is also possible. Including.

  A series of control from the start to the end of the rotation command for the rotation means 51 can be performed for a predetermined time such as 10 seconds. Therefore, in the case of this example, if it is determined that a person who is a specific person is included in the image signal, then the rotation speed of the display medium 30 is controlled for about 10 seconds.

  On the other hand, while it is not determined that a person who is a specific person is included in the image signal, the display medium 30 may be rotated at a rotation speed of, for example, one rotation per 20 seconds.

  As described above, when the rotation speed of the display medium 30 is controlled, the chance of contact with the specific person who is the target of the displayed advertisement image can be increased, so that the advertising effect is increased.

  In addition, for example, a phenomenon may occur in which the rotation speed of the display medium 30 suddenly increases or the rotation direction of the display medium 30 is reversed. Since human beings have the habit of easily seeing things with changes, as described above, controlling the rotation speed of the display medium 30 makes it easier for persons other than a specific person to pay attention to the advertising device shown in FIG. This increases the advertising effectiveness.

  Here, in the above series of explanations, the operation in the case of controlling the rotational speed of the display medium 30 using the sensing result from the imaging means has been explained. It may be determined by using a change in temperature, a change in measured temperature position by thermography, or the like.

  Furthermore, the following methods can also be adopted as an embodiment for increasing the advertising effect. That is, product names, product types, and the like are prepared as attributes related to the advertisement being displayed, and sound patterns corresponding to these are stored in the memory 53. Then, the sound collection results from the sound collection means are compared with the sound patterns, and when they match, the specific person who is the sound collection source is determined, and thereafter the movement speed of the person is determined as described above. Thus, the rotation speed of the display medium 30 can be controlled.

  In such a case, for example, if a passerby around the advertising device has a conversation related to makeup in the above example, the person (specific person) can be effectively contacted with the advertisement. Can be granted.

  Moreover, a specific person can also be discriminated based on the measurement temperature result by thermography. To explain a typical example, when the advertisement being displayed is related to a hot drink, if the temperature measurement result of the passerby shows a low temperature, that person is designated as a specific person, and the person is informed of the hot drink. It is also possible to display advertisements in a concentrated manner.

  As described above, the advertising device according to the present embodiment adopts a method of rotating the advertising display medium itself, which is novel as a conventional advertising format, so that a person passing through the place where the advertising device is installed and an advertisement are used. Contact opportunities can be provided. In addition, the advertising device of the present embodiment is devised so that a large number of people are noticed by changing the rotation mode of the display medium. For this reason, it becomes possible to further increase the chance of contact between the person who passes the place where the advertising device is installed and the advertisement.

It is a perspective view showing a typical appearance of an advertising device of an embodiment of the present invention. FIG. 2 is a perspective view showing a schematic internal structure with a part of FIG. 1 cut away.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Case 20 Mounting stand 30 Display medium 31, 32 Liquid crystal panel 33 LED panel 40 Advertisement display part 50 Base 51 Rotating means 52 Control means 53 Memory 54 Wiring 60 Sensor

Claims (4)

A display medium having a plurality of display panels on which advertising objects are displayed;
Rotating means for integrally rotating the display panels;
A sensor for sensing the surrounding environment of the advertising device,
Control means for controlling the rotation mode of the rotating means based on the surrounding environment sensed by the sensor;
An advertising device comprising: The advertising device according to claim 1, wherein the control unit determines a moving speed of a specific person based on a sensing result output from the sensor, and changes the rotating speed of the rotating unit based on the moving speed. The advertising device according to claim 1, wherein the plurality of display panels include a panel capable of displaying a moving image or a still image. The advertising device according to claim 1, wherein the sensor senses one of sound, image, and temperature.

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