KR20110094435A - Service system for fashion contents based on social network - Google Patents

Abstract

PURPOSE: A social network-based fashion contents service system is provided to give a benefit to users and fashion businesses by executing target marketing using communities and propensity of the users. CONSTITUTION: A blog support program(25) supports construction of blog including preference information of users and user information. A user propensity analysis unit(45) analyzes the preference of the users using a fashion item in the uploaded blog. A user data base(55) stores the user information and the analyzed preference of the users. A system controller(30) provides the information about the preference of the users to a fashion industry providing customized contents.

Description

Social network-based fashion content service system {SERVICE SYSTEM FOR FASHION CONTENTS BASED ON SOCIAL NETWORK}

The present invention relates to a social network-based fashion content service system, and more specifically, users express themselves and communicate with the surroundings by using social networks built through blogs, and the inclination of users and the community constructed using the same. The present invention relates to a social network-based fashion content service system that enables users and fashion companies to profit by performing target marketing.

Since the birth of the Internet, the e-commerce market has continually developed quantitatively and qualitatively. In the e-commerce market, fashion costumes are entering a variety of brands at various price points, and the purchase rate is expected to increase in the online market of young people.

However, it is difficult to enter the online market with the existing service concept, and therefore, it is necessary to establish a unique service model. In addition, diversification of profit models is important for online businesses, and sales should be prioritized over advertising. Therefore, it is important to reduce costs through the expansion of self-contained content through consumer participation and to preempt positioning of gateway service in the pre-fashion / style purchase stage.

On the other hand, young women who are important clients in the online market always have fashion and style at the center of the conversation, and this communication is an opportunity to express the identity of the individual and to participate in the community. In other words, young women often discuss opinions through media rather than simply buying clothing, but also refer to expert opinions on clothing purchases, but tend to value opinions in a few acquaintances or in a community of acquaintances. There is this. In addition, young women obtain information through various channel channels, such as magazines and the Internet, and show the consumption behavior of image-oriented intuitive information. Therefore, although there is a rational consumption pattern by purpose of consuming branded products and low-priced products at the same time, it is true that there is a great demand for showing off. Accordingly, it is necessary to establish a social network that can express itself and communicate with surroundings, and thereby provide customized fashion services. In addition, there is a need to support a variety of decision-making factors that suit the individual's disposition, such as price, style comparison, acquaintance recommendation, expert recommendation, and fashion information.

It is an object of the present invention that both users and fashion companies can benefit by using social networks to express themselves and communicate with their surroundings, and by conducting targeted marketing using the user's disposition and the community constructed using them. It is to provide a social network based fashion content service system.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

The above object is a blog support program for supporting the construction of a blog including user information including personal information of the user and information on the owned fashion item, and the propensity information of the user analyzed based on the fashion item; A user propensity analyzer for analyzing a user propensity using the fashion item uploaded to the blog; A user database storing the user information and the user tendency analyzed by the user tendency analyzer; And operating the blog support program when building the blog of the user, storing the user tendency analyzed by the user tendency analyzing unit in the user database and providing a customized content to the user. It is achieved by a social network-based fashion content service system comprising a; system control unit for providing information.

In this social network-based fashion content service system, you can express yourself, socialize, and satisfy your fashion needs through blogs, and you can purchase costumes or receive professional coordination services using the accumulated points. In the case of fashion companies, targeted marketing can be performed using user disposition and community, thereby reducing the waste of human and material resources and increasing sales volume through more aggressive personalized marketing. In addition, the operator of the system can generate revenue by receiving sales brokerage fees and database fees from fashion companies.

1 is a block diagram of a social network-based fashion content service system according to the present invention,
2 is a user interface displayed when a user terminal is connected to the system of FIG. 1;
3 is an image showing an embodiment of a photo displayed on a user terminal or a magazine,
4 is an information screen of the fashion company displayed on the user terminal when the content ID is input,
5 is a screen of a user's blog screen and "My Closet 'menu,
FIG. 6 is a conceptual diagram illustrating a process in which a user fits clothes from the outside, takes a picture, uploads to a blog, and communicates in real time.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

1 is a block diagram of a social network-based fashion content service system according to the present invention.

The fashion content service system 100 uses the social networking built on the basis of a blog, the user expresses his fashion and communicates with other users, and customizes it to the user by using fashion items uploaded to the blog by the user. Provide content.

To this end, the fashion content service system 100, the interface management unit 20, blog support program 25, the user disposition analysis unit 45, the user customized service provider 50, the point calculator 40, The network communication unit 35, the user database 55, the content database 60, and the system control unit 30 are included.

The interface manager 20 provides or manages the user interface of FIG. 2 to the user terminal 10 when the user terminal 10 is connected, and when a user selects a button or inputs a command on the user interface, the user's command is transmitted. Transfer to the control unit 30.

In the user interface of FIG. 2, a basic content menu and a brand menu associated with a specific brand are displayed. The Basic Content menu includes a Model Invitation menu that displays events that require user participation, including voting for cover brands for each brand, and a Model Blog that models create to promote themselves or their products. ) Menu, Creator Blog menu, Brand Blog menu produced by fashion companies selling fashion goods, and News & Event menu.

The Brand menu includes the Model Story menu, Brand Story menu, Style Story menu, Location Story menu, User Talk menu, Creator Talk menu. , Shopping cart menus, more image menus, and other field (Etc: Fiction, Codi, Music, Movie ...) menus.

In this case, when the user selects the brand menu, the interface manager 20 notifies the system controller 30, and the system controller 30 draws a photo as shown in FIG. 3 from the content database 60 to the user terminal ( 10).

In addition, the interface manager 20 may click on a website address or a content ID of a company that provides and sells clothes, hair, and accessories, which are contents in the pictorial of FIG. 3, or inputs a content ID and presses a specific button. The system controller 30 operates the network communication unit 35 to allow the user terminal 10 to access the website. When the network communication unit 35 connects the user terminal 10 to the website, as shown in FIG. 4, information about the website is displayed on the user terminal 10.

Meanwhile, a magazine distributed by the designer of the social network-based fashion content service system 100 includes the same pictorial as shown in FIG. 3, and the user inputs the content ID described in the magazine into the user terminal 10 and presses a predetermined button. Press to access the website.

In this embodiment, the user terminal 10 is described as an example of a mobile phone or a smart phone, but the user terminal 10 may be used as well as various terminals that can be connected to a wired or wireless network, such as PC, notebook, netbook, PMP Of course.

The blog support program 25 supports a user to create and manage a user blog in the fashion content service system 100. For example, the blog support program 25 may allow a user to create various folders related to fashion, upload a picture of a clothes owned by the user, and chat or message with other bloggers in real time. It also supports functions that can be exchanged. The blog support program 25 also supports production of brand blogs, model blogs, creator blogs, and the like.

As illustrated in FIG. 5, the user blog is composed of menus such as 'Talking about', 'My Closet', 'Wish List', 'My Friend', and the like. 'Talking about' serves as a message board for bloggers to communicate their opinions and opinions, including fashion.

'My Closet' is a menu in which the user takes a picture of the clothes he owns and uploads it, and the user gets points every time the user takes a picture of the clothes. Points can be used to purchase products on the website or offline stores of fashion companies linked to the fashion content service system 100.

Clicking on the 'My Closet' menu will pop up a separate 'My Closet' window with various subcategories for uploading the user's clothing by type. At the bottom of the 'My Closet' window, a 'Closet Analysis' menu is displayed, which is a result of analyzing a user's fashion tendency using clothes uploaded to 'My Closet'. 'Closet Analysis' includes user's preferred color, matching brand name, icon for other users' blogs with the same user disposition, user's fashion disposition, Gorgeous, Romantic, Sweet, Cool & Boysh, Cute & Lovely. Evaluation polygons evaluated by dividing by are shown.

'Wish List' is a category in which a user uploads a picture of a product that he / she wants to purchase, and a user may take a picture from a website of a fashion company linked to the fashion content service system 100, or photograph himself in a store You can take photos of someone else on the street, or upload a photo from another blogger to that category.

'My Friend' has an active icon that can be used to access blogs of community members grouped by other users or similar users through user blogs.

Through these user blogs, each user can show off his or her clothes or look at the closet of another user to check their fashion sense and earn points. In addition, you can share fashion sense through communication between bloggers, and form social networks by making friends through a community organized according to the user's inclination, so that traffic can be expanded through active exchanges to expand potential buyers. .

The user disposition analysis unit 45 analyzes the clothes uploaded to 'My Closet' and 'Wish List' of the user blog to determine the user disposition such as the preferred color, the preferred design, and the preferred brand, and the determined user disposition. Stored in the database 55. That is, a user database 55 which is a CRM (Customer Relationship Management) database is constructed by tracking the fashion and style propensity of the user.

In addition, the user disposition analysis unit 45 forms a community by filtering, sorting, and grouping each user by using the analyzed user disposition, and each fashion company is based on providing the user disposition and the target marketing for the community. Take advantage of.

The user database 55 stores user information uploaded to the blog by the user, user propensity information analyzed by the user propensity analyzer 45, and user points. User information includes profiles such as age, occupation and address, clothing and purchase information uploaded to the blog, friends and numbers registered in 'My Friend', contents uploaded to 'Talking about', 'Wish List' And uploaded content in '. The user propensity information includes a user's preferred brand, preferred color, and clothing propensity. The user's point is calculated by the point calculator 40 to be described later, and the point generated while the user is active through the blog is matched with the user information and stored.

The information on the user tendency stored in the user database 55 may be used in at least one of the following two methods.

One is that the information on the user's disposition is provided to the user-customized service provider 50, and the user-customized service provider 50 provides information on products, discount services, recommendation services, etc. that match the user's disposition. . At this time, the user-customized service providing unit 50 extracts a user who satisfies the content service condition set by the company in advance by using the user information and the user tendency information stored in the user database 55, and provides the user with the customized content and Provide information.

For example, if a company sets a discount to a user who prefers clothes of a certain color, the customized service provider 50 searches for a user who prefers clothes of a specific color, and then discounts when purchasing clothes of the brand. May provide an advertisement to the user. In addition, when a company has set up a service registered to My Friend to a predetermined number of users, the user-customized service provider 50 may deliver a message indicating that a special discount is provided only to the corresponding user.

The other is that the company or system official directly sniper, visits the user blog to check the clothes owned by the user, and recommends clothes, accessories, bags, etc. that match the clothes owned by the user. will be. If the user has a special event, the user may recommend a costume that matches the event.

In this way, the target marketing is performed using the user's propensity and demand, so that the user can propose style and purchasing conditions to the user in a customized manner, thereby maximizing marketing efficiency by reducing human and material consumption due to bulk and useless marketing. With such customized marketing, the operator of the system can generate revenue by charging sales relay fees and monthly database fees from the vendor.

The content database 60 stores contents uploaded to a blog generated by each brand, creator, and model, and customized content provided to each user from each company. Custom content includes costume recommendations and costume sales. When each company provides a discount or a special event to a user who satisfies a certain condition, the company-side condition information about the condition and the event is stored. The user-customized service provider 50 retrieves the company-side condition information stored in the content database 60, selects a user corresponding thereto from the user database 55, and provides the selected user with customized content provided by the company to the selected user. do.

On the other hand, all users can visit other users' blogs to discuss fashion and socialize, coordinate the clothes of other users, or recommend clothes of specific companies on behalf of Sniper. At this time, if another user purchases the recommended clothes, the recommended user gets points. In addition, after recommending a costume to another user, if the frequency of costume purchase by other users is high, the user may be selected as an expert coordinator in the system and be active.

If you become a professional coordinator, you can earn points every time you coordinate to other users, and the user who requested the coordinator must pay points to receive the professional coordinating service. In this way, users can see their favorite outfits, earn points through the role of coordinator or sniper, as well as show off their fashion sense, which can induce users to enjoy more active activities. have. In the case of businesses, sales are also promoted.

Meanwhile, as illustrated in FIG. 6, while a user visits an offline store and shops, the user may wear a favorite costume, take a picture through a fitting mirror, and upload the picture to a user blog in real time. Then, other users, snipers, and professional coordination can be provided in real time. In addition, in the case of a company, since the user knows information about clothes desired by the user, it may be used for one-to-one marketing later. As such, since the user can easily access the system from the outside and receive ubiquitous communication in real time, the company can obtain continuous one-to-one marketing effect.

The point calculator 40 calculates points generated while the user is active through the blog. For example, when the user uploads his clothes photo to 'My Closet', the point calculator 40 gives the user a predetermined point. In addition, when a user recommends a costume to another user and another user purchases the corresponding costume, the point calculator 40 provides the user with a point set from the vendor of the corresponding costume. On the other hand, when the user uses the professional coordination service, the point calculator 40 reduces a predetermined point from the accumulated points. The calculated points are matched with the user's information and stored in the user database 55.

The network communication unit 35 supports the user's system connection and blog access, and supports all possible networks such as wireless and wired Internet and 3G, so that the user can access the system anytime, anywhere using various user terminals 10. do.

When the user constructs a blog or uploads or downloads information, the system controller 30 operates the blog support program 25 so that the user can enjoy blogging smoothly. In addition, the system controller 30 stores the information uploaded to the user blog in the user database 55 and provides the user propensity analyzer 45 to analyze the user propensity. The system controller 30 stores the analyzed user tendencies in the user database 55 and provides information on the user tendencies through a fashion company's blog, website, or offline. On the other hand, when the fashion company has previously presented the target marketing conditions, the user customized service provider 50 is operated to extract a user corresponding to the target marketing from the user database 55 to provide the marketing contents set for the corresponding user. do.

In such a social network based fashion content service system 100, a user supports building a blog. Users can upload their own clothes, desired clothes, and the like on blogs, exchange fashion information with other users, or recommend clothes, so that they can socialize and satisfy their desire for fashion. Through this, each user can earn points, and the accumulated points can be used to purchase costumes or receive professional coordination services later or online. In the case of fashion companies, targeted marketing can be performed using the user disposition and grouped community analyzed by the social network-based fashion content service system 100, thereby reducing waste of human and physical resources, and through more aggressive personalized marketing. You can increase your sales. In addition, the operator of the system can generate revenue by receiving sales brokerage fees and database fees and fees from fashion companies.

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

Claims (8)

A blog support program for supporting the construction of a blog including user information including personal information of a user and information on owned fashion items, and propensity information of the user analyzed based on the fashion items;
A user propensity analyzer for analyzing a user propensity using the fashion item uploaded to the blog;
A user database storing the user information and the user tendency analyzed by the user tendency analyzer; And,
Operating the blog support program when building the user's blog, storing the user's propensity analyzed by the user propensity analyzer in the user database and providing information about the user's propensity to a fashion company that will provide customized content to the user. Providing a system control unit; Social network based fashion content service system comprising a. The method of claim 1,
The user disposition analysis unit, the social network-based fashion content service system, characterized in that to form a community by filtering, sorting, grouping the user according to the user disposition. The method of claim 1,
A content database in which contents provided according to the user's preference and contents providing conditions set by the fashion company are stored;
The social network-based fashion content service system, characterized in that it further comprises a user-customized service providing unit for retrieving a user meeting the content providing conditions stored in the content database from the user database, and providing the content to the user. The method of claim 3, wherein
The content providing condition includes one of a preferred color, a preferred clothing style, a preferred brand, a degree of association with other users, and a community to which the content belongs;
The content is social network based fashion content service system, characterized in that it comprises one of fashion information, individualized sale information, coordination information. The method of claim 1,
When the user's blog activity, the social network characterized in that it further comprises a point calculation unit for uploading a photograph of the clothes owned by the user, recommending the clothes to other users and calculating the points given when the other users purchase the clothes Based fashion content service system. The method of claim 5, wherein
The point is a social network-based fashion content service system, characterized in that to purchase a fashion item online or offline, can be used when applying for a professional coordination service to a professional coordinator. The method of claim 1,
The social network-based fashion content service further comprises a network communication unit supporting a wired or wireless network so as to upload a picture of a fashion item taken by the user in real time and exchange opinions with other users in real time. system. The method of claim 7, wherein
The system control unit operates the network communication unit to access a website corresponding to the content ID when a content ID and a specific button included in a previously published magazine pictorial are inputted. system.

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