KR20210048795A - Jewerly contents service system based on social network - Google Patents

Abstract

The present invention relates to a jewelry content service system based on a social network, capable of analyzing a user preference by using a jewelry item uploaded to a blog constructed by a user, forming a community according to the user preference, and providing a customized content of a jewelry company to the user by using the analyzed user preference and community information. Accordingly, the user is able to promote amity through the blog, satisfy a desire for jewelry, and purchase accessories or receive a professional coordination service by using an accumulated point. In a case of the jewelry company, target marketing is able to be performed by using the user preference and the community, so that waste of human and material resources is reduced, and sales volume is increased through more aggressive customized marketing. In addition, an operator of the system is able to produce a profit by receiving a sales brokerage fee and a database usage fee from the jewelry company. The jewelry content service system based on the social network includes: a blog support program; a user preference analysis unit; a user database; and a system control unit.

Description

Jewelry content service system based on social network {Jewerly contents service system based on social network}

The present invention relates to a social network-based jewelry content service system, in which users express themselves and communicate with their surroundings by using a social network built through a more domestic media blog channel, and use the user's inclinations and a community formed by using them. It relates to a social network-based jewelry content service system that enables both users and jewelry companies to profit by conducting targeted marketing.

The domestic e-commerce market is bound to continue to grow. In the e-commerce market, the jewelry field has a wide range of brands, and the online market of young people continues to increase their purchase rate.

However, it is difficult to enter the online market with the concept of the existing service, and accordingly, it is necessary to establish an independent service model. It is important to reduce costs through the expansion of spontaneous content through the participation of domestic female consumers, and to preempt the positioning of gateway services before purchasing jewelry/accessories.

On the other hand, young women, who are important clients of the online market, always have fashion and accessories at the center of the conversation, and such communication serves as an opportunity to express individual identity and participate in the community. In other words, young women frequently share their opinions through related information rather than simply buying accessories, and they refer to experts' opinions when purchasing jewelry, but they tend to value their opinions within a community made up of a small number of acquaintances or acquaintances. have. In addition, young women obtain information through various channel channels such as magazines and the Internet, and show an intuitive, image-centered form of information consumption. Therefore, there is a rational consumption pattern for each purpose of consuming branded and low-priced products at the same time, but it is also true that there is a great desire to show off. Accordingly, there is a need to establish a social network capable of expressing oneself and communicating with the surroundings, and providing customized jewelry services through this. In addition, there is a need to support various decision-making elements that fit the individual's disposition, such as price, style comparison, acquaintance recommendation, expert recommendation, and fashion information.

An object of the present invention is to allow users to express themselves and communicate with their surroundings using a social network, and to conduct targeted marketing using the user's inclinations and the community formed by using them, so that both users and jewelry companies can benefit. It is to provide a social network-based jewelry content service system.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

The object includes: a blog support program supporting the construction of a blog including user information including personal information of a user and information on jewelry owned, and information on the propensity of the user analyzed based on the jewelry item; A user propensity analyzer for analyzing user propensity by using the jewelry item uploaded to the blog; A user database in which the user information and user preferences analyzed by the user preference analysis unit are stored; And, when the user builds a blog, the blog support program is operated, the user disposition analyzed by the user disposition analyzer is stored in the user database, and the user disposition is provided to a jewelry company that will provide customized content to the user. It is achieved by a social network-based jewelry content service system comprising; a system control unit for providing information.

In this social network-based jewelry content service system, you can express yourself through blogs, promote friendship, and satisfy your desire for accessories that can express your individuality, and use the accumulated points to purchase accessories or make professional coordination. You can get the service. In the case of jewelry companies, since target marketing can be performed using user preferences and communities, waste of human and material resources can be reduced, and sales volume can be increased through more aggressive customized marketing. In addition, the operator of the system can generate revenue by receiving sales brokerage fees and database usage fees from jewelry companies.

1 is a configuration diagram of a jewelry content service system based on a social network according to the present invention,
FIG. 2 is a user interface displayed when a user terminal is connected to the system of FIG. 1;
3 is an image showing an embodiment of a pictorial displayed on a user terminal or a magazine;
Figure 4 is an information screen of the jewelry company displayed on the user terminal when the content ID is entered,
Figure 5 shows the user's blog screen and the screen of the "My Jewlry" menu,
FIG. 6 is a conceptual diagram showing a process in which a user fits jewelry from the outside, takes a picture, uploads it to a blog, and communicates in real time.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention.

1 is a block diagram of a jewelry content service system based on a social network according to the present invention.

This jewelry content service system 100 allows users to express their individuality and communicate with other users by using social networking built on the basis of a blog, and tailored to users by using jewelry items uploaded by the user to the blog. Provide content.

To this end, the jewelry content service system 100, an interface management unit 20, a blog support program 25, a user disposition analysis unit 45, a customized service providing unit 50, a point calculation unit 40, A network communication unit 35, a user database 55, a content database 60, and a system control unit 30 are included.

The interface management unit 20 provides or manages the user interface of FIG. 2 to the user terminal 10 when the user terminal 10 is connected, and when the user selects a button or inputs a command on the user interface, the user's command is sent to the system. It is transmitted to the control unit 30.

In the user interface of Fig. 2, a basic content menu and a brand menu linked to a specific brand are displayed. The Basic Contents menu includes a Model Invitation menu that displays events requesting user participation, including voting for each brand's cover model, and a Model Blog created by models to promote themselves or their products. ) Menu, Creator Blog menu, Brand Blog menu produced by jewelry companies that sell accessory products, and News & Event menu.

Brand menu includes Model Story menu, Brand Story menu, Style Story menu, Location Story menu, User Talk menu, Creator Talk menu. , Shopping Cart menu, More image menu, and other fields (Etc: Fiction, Codi, Music, Movie...) menu.

Here, when the user selects the brand menu, the interface management unit 20 notifies the system control unit 30, and the system control unit 30 retrieves the pictorial as shown in FIG. 3 from the content database 60, and Mark 10).

In addition, the interface management unit 20, when a user clicks a website address or a content ID of a company that provides and sells clothes, hair, and accessories in the pictorial of FIG. 3, or inputs a content ID and presses a specific button. , The system control unit 30 is transferred to the system control unit 30, and the system control unit 30 operates the network communication unit 35 so that the user terminal 10 accesses the corresponding website. In this way, when the network communication unit 35 connects the user terminal 10 to the corresponding website, information on the corresponding website is displayed on the user terminal 10, as shown in FIG. 4.

On the other hand, the magazine distributed by the designer of the social network-based fashion content service system 100 also includes the same pictorial as in FIG. 3, and the user inputs the content ID written in the magazine into the user terminal 10 and presses a preset specific button. Tap to access the website.

In the present embodiment, a mobile phone or a smart phone is used as the user terminal 10 as an example, but the user terminal 10 can be used as well as various terminals capable of accessing a wired or wireless network such as a PC, a notebook computer, a netbook, and a PMP. Of course.

The blog support program 25 supports a user to create and manage a user blog in the fashion content service system 100. For example, the blog support program 25 supports a user to create various folders related to jewelry, a function to upload a picture of a costume owned by the user, and a real-time chat or message with other bloggers. It supports functions that enable exchange. In addition, the blog support program 25 also supports production of brand blogs, model blogs, creator blogs, and the like.

As shown in FIG. 5, the user blog is composed of menus such as'Talking about','My Jewelry','Wish List', and'My Friend'. 'Talking about' serves as a message board to inform bloggers of various opinions including accessories and their current status.

'My Jewelry' is a menu in which users take and upload photos of jewelry they own, and each time a user takes and uploads a photo of an accessory, the user gets points. Points can be used when purchasing products from a jewelry company's website or offline store linked to the jewelry content service system 100.

When you click the'My Jewelry' menu, a separate'My Jewelry' window with various sub-categories pops up so that users can upload their accessories according to their type. And at the bottom of the'My Jewelry' window, the'Jewelry Analysis' menu, which is the result of analyzing the user's disposition using the accessories uploaded to'My Jewelry', is displayed. In'Jewelry Analysis', the user's preference color, the brand name matching the user, the icon for the blog of other users who have the same user disposition as the user, and the user's jewelry disposition are displayed in Gorgeous, Romantic, Sweet, Cool & Boysh, Cute & Lovely. The evaluation polygon evaluated by dividing by is displayed.

'Wish List' is a category in which a user uploads a picture of a product that a user wants to purchase, and a user brings a picture from the website of a jewelry company linked to the jewelry content service system 100, or takes a picture by himself or herself in a store, You can take pictures of people wearing them on the street, or you can fetch photos uploaded by other bloggers and upload them to that category.

In'My Friend', an active icon is placed so that users can access the blogs of community members grouped by other users with whom they are acquainted or users with similar tastes through user blogs.

Through such a user blog, each user can show off his or her accessories or check out his or her fashion sense and accumulate points by viewing other users' jewelry boxes. In addition, it is possible to share fashion sense through communication between bloggers and form a social network by making friends through a community organized according to user preferences, so traffic can be expanded through active exchanges and potential buyers can be expanded. .

The user propensity analysis unit 45 analyzes the accessories uploaded to the'My Jewelry' and'Wish List' of the user blog to determine user propensities such as preferred colors, preferred designs, and preferred brands, and determines the determined user propensity to the user. It is stored in the database 55. That is, the user database 55, which is a CRM (Customer Relationship Management) database, is built by tracking the user's style tendency.

In addition, the user disposition analysis unit 45 forms a community by filtering, sorting, and grouping each user using the analyzed user disposition, and each jewelry company provides user disposition and target marketing to the community. Use it as.

The user database 55 stores user information uploaded by the user to a blog, user preference information analyzed by the user preference analysis unit 45, and user points. User information includes profiles such as age, occupation, address, accessories and purchase information uploaded to the blog, the number of friends and numbers registered in'My Friend', contents uploaded to'Talking about', and'Wish List. Includes content uploaded to'. The user propensity information includes a user's preferred brand, preferred color, and accessory propensity. The user's points are calculated by the point calculation unit 40 to be described later, and points generated while the user is active through the blog are matched with user information and stored.

In this way, the information on user preferences stored in the user database 55 may be used in at least one of the following two methods.

One is to provide information on user preferences to the customized service providing unit 50, and the customized service providing unit 50 to provide information on products, discount services, recommendation services, etc. that match the user's preferences. . At this time, the customized service providing unit 50 extracts a user who satisfies the content service condition set in advance by the company, using the user information and user preference information stored in the user database 55, and provides customized content and Provide information.

For example, if a company sets a discount to users who prefer accessories of a specific color, the user-customized service providing unit 50 searches for users who prefer accessories of a specific color and purchases accessories of the corresponding brand. You can provide an advertisement that says it's done to the user. In addition, when a company sets a service to provide a service to users with more than a certain number of friends registered in My Friend, the customized service provider 50 may deliver a message stating that a special discount is provided only to the corresponding user.

The other is that a company or system official directly visits a user's blog as a sniper, checks the accessories owned by the user, and recommends earrings and bracelets that match the necklaces owned by the user. And, if the user has a special event, it can also recommend a silver grass that matches the event.

In this way, it is possible to perform targeted marketing using the user's inclinations and demands to provide customized styles and purchasing conditions to users, thereby maximizing marketing efficiency by reducing human and material consumption due to collective and useless marketing. Using such customized marketing, the operator of the system can generate revenue by charging a sales relay fee and a monthly database usage fee from a company.

The content database 60 stores content uploaded to blogs created by each brand, creator, and model, and customized content provided to each user from each company. Customized content includes content such as accessory recommendations and sales. When each company provides a discount or special event to a user who satisfies certain conditions, the company's condition information regarding the condition and event is stored. The user-customized service providing unit 50 retrieves the supplier's condition information stored in the content database 60, selects a user corresponding thereto from the user database 55, and provides customized content provided by the company to the selected user. to provide.

On the other hand, all users can visit other users' blogs to share opinions on accessories and build friendships, customize accessories for other users, or recommend accessories from specific companies on behalf of Sniper. At this time, if another user purchases the recommended accessory, the recommended user earns points. In addition, after recommending the purchase of accessories to other users, if the frequency of purchasing accessories by other users is high, they may be selected as a professional coordinator in the system to be active.

If you become a professional coordinator, you can get points whenever you coordinate with other users, and the user who requests the coordination must pay the points to receive the professional coordination service. In this way, users can see their favorite accessories, earn points through coordinating or sniper roles, as well as show off their style sense, which induces users to enjoy and induce more active activities. have. Also, in the case of companies, sales are promoted.

Meanwhile, as shown in FIG. 6, while a user visits an offline store to shop, wears a favorite accessory, and then takes a picture and uploads it to the user's blog in real time. Then, opinions can be provided in real time from other users, snipers, and professional coordinators. In addition, in the case of a company, since the user knows information on the desired accessory, it can be used for one-on-one marketing in the future. In this way, since users can easily access the system from outside and receive ubiquitous communication in real time, companies can achieve continuous one-on-one marketing effects.

The point calculation unit 40 calculates points generated while the user is active through the blog. For example, when a user uploads a picture of his or her accessory to'My Jewelry', the point calculator 40 gives the user a predetermined point set in advance. In addition, when a user recommends an accessory to another user and the other user purchases the accessory, the point calculation unit 40 provides the user with points set by a corresponding jewelry vendor. On the other hand, when the user uses the professional coordination service, the point calculation unit 40 reduces a certain point from the accumulated points. The calculated points are matched with user information and stored in the user database 55.

The network communication unit 35 supports the user's system access and blog access, and supports all possible networks such as wireless and wired Internet and 3G, so that the user can access the system using various user terminals 10 anytime, anywhere. To be there.

When a user builds a blog or uploads or downloads information, the system control unit 30 operates the blog support program 25 so that the user can enjoy seamless blogging. In addition, the system control unit 30 stores the information uploaded to the user blog in the user database 55 and provides the information to the user disposition analysis unit 45 to analyze the user disposition. The system controller 30 stores the analyzed user preferences in the user database 55 and provides information on the user preferences through a blog, a website, or offline of a jewelry company. On the other hand, when a jewelry company has previously suggested the conditions for target marketing, the user-customized service providing unit 50 is operated to extract a user matching the target marketing from the user database 55 and provide the set marketing contents to the user. do.

In this social network-based jewelry content service system 100, it supports the user to build a blog. Users upload their own costumes, desired costumes, etc. to the blog, exchange jewelry information with other users, or recommend costumes, thereby promoting friendship and satisfying their desire for jewelry. Through this, each user can accumulate points, and the accumulated points can be used later to purchase accessories online or offline or to receive professional coordination services. In the case of jewelry companies, target marketing can be performed using user preferences and grouped communities analyzed by the social network-based jewelry content service system 100, thereby reducing the waste of human and material resources, and through more active customized marketing. You can increase your sales volume. In addition, the operator of the system can generate revenue by receiving sales brokerage fees and database usage fees and fees from jewelry companies.

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concept of the present invention defined in the following claims are also present. It belongs to the scope of rights of

Claims (8)

A blog support program supporting the construction of a blog including user information including personal information of a user and information on a jewelry item owned, and information on the propensity of the user analyzed based on the jewelry item;
A user propensity analyzer for analyzing user propensity by using the jewelry item uploaded to the blog;
A user database in which the user information and user preferences analyzed by the user preference analysis unit are stored; And,
When the user builds a blog, the blog support program is operated, the user disposition analyzed by the user disposition analysis unit is stored in the user database, and information on the user disposition is provided to a fashion company that will provide customized content to the user. A social network-based jewelry content service system comprising: a system control unit that provides.
The method of claim 1,
The user disposition analysis unit forms a community by filtering, sorting, and grouping users according to the user disposition.
The method of claim 1,
A content database in which content customized according to the user's inclination and content provision conditions set by the jewelry company are stored;
A jewelry content service system based on a social network, further comprising a user-customized service provider configured to withdraw a user meeting a content provision condition stored in the content database from the user database and provide the content to the user.
The method of claim 3,
The content provision condition includes one of a preferred color, preferred accessory style, preferred brand, degree of association with other users, and affiliated communities;
The content is a jewelry content service system based on a social network, characterized in that it includes one of jewelry information, personalized sale information, and coordination information.
The method of claim 1,
The social network, characterized in that the social network further comprises a point calculation unit for uploading a picture of the accessory owned by the user during the blog activity of the user, or recommending the accessory to another user and calculating points given when the other user purchases the accessory. Based jewelry content service system.
The method of claim 5,
The point is a jewelry content service system based on a social network, characterized in that it can be used when purchasing jewelry online or offline and applying for a professional coordination service to a professional coordinator.
The method of claim 1,
A jewelry content service system based on a social network, further comprising a network communication unit supporting a wired or wireless network so that the user uploads the jewelry picture taken from the outside in real time and exchanges opinions with other users in real time.
The method of claim 7,
The system control unit operates the network communication unit to access a website corresponding to the content ID upon inputting a content ID and a specific button included in a pictorial of a previously published magazine. system.

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