KR20110084048A - System and method for controlling advertisement output - Google Patents

Abstract

PURPOSE: An advertisement output control system and control method thereof are provided to efficiently promote the purchase of a product by inducing advertisement reading of more users. CONSTITUTION: A communication unit(11) performs communication with a user terminal. A storage unit(12) stores one or more advertisement information. A controller(13) copes with the reading quantity and accumulates the incentive. The control unit outputs the size of the accumulated incentive to the user terminal. The controller processes information in order to grant incentive to the user.

Description

Advertising output control system and its control method {SYSTEM AND METHOD FOR CONTROLLING ADVERTISEMENT OUTPUT}

The present invention relates to an advertisement output control system and a control method thereof, and more particularly, to an advertisement output control system for outputting advertisement information to a user terminal for the promotion of goods or services and a control method thereof.

Advertisers who provide goods or services (collectively referred to as "products") may promote their products and promote their sales, in order to facilitate the sale of web pages or swaps displayed on user terminals such as computer systems and mobile phones. The advertisement information of the product is posted by using a medium such as a page.

In this type of advertisement, the more the publication time and the number of times the advertisement information is increased, the more the user's chances of viewing the advertisement information will be increased, and the advertisement effect will generally be higher. This will be a high economic burden for advertisers.

On the other hand, even if the user has a lot of opportunities to view the advertisement information and the user views the advertisement information a lot, the sale of the product is not always guaranteed. There is a possibility that it cannot be continued, which causes a decrease in the advertising effect compared to the advertising cost.

As a conventional marketing means for overcoming such a burden of advertising costs and low effectiveness of advertising effects, incentives such as "save funds" or "rewards", for example, returning a small amount of money to a user when a product is purchased. A method of inducing a user to purchase a product by providing the user has been used.

However, in the conventional incentive providing method, since the size of the incentive is determined based solely on the purchase of the corresponding user, there is a limit in the size of the provided incentive, and thus, it is insufficient to attract the purchase of many users with a small incentive.

In addition, the conventional incentive providing method is a simple and limited incentive method, for example, a predetermined amount is provided only when a product is purchased, and thus, the interest and interest of many users are not greatly induced. It did not effectively attract purchases.

Accordingly, an object of the present invention is to provide an advertisement output control system and a method of controlling the same, which can more effectively promote the purchase of a corresponding product by inducing more users to view advertisements at a lower advertisement cost.

An object of the present invention is to provide an advertisement output control system comprising: a communication unit capable of communicating with user terminals of a plurality of users; A storage unit which stores at least one advertisement information and information on an incentive corresponding to the advertisement information; Participate incentive acquisition event through the user terminal to accumulate the corresponding incentive to increase the size corresponding to the reading amount of a plurality of users viewing the corresponding advertising information, and outputs the accumulated incentive size to the user terminal And a control unit for processing the information so that the incentive is given to any one of the plurality of users who participated in the corresponding incentive acquisition event. As a result, the user who browses the advertisement information is given an opportunity to acquire incentives generated not only by themselves but also by other users, thereby maximizing a user's motivation to acquire incentives, and allowing the user to view advertisements and purchase products. You can attract more effectively. In addition, by providing an event in which the user can directly participate, and allowing the user who participated in the event to know the increase in incentives accumulated by viewing the advertisements of the plurality of users who participated in the event, This can be more interesting.

The incentive granted to the user may be used only for the goods or services of at least one advertiser who has paid the advertisement fee for the corresponding advertisement information due to the user's viewing of the advertisement. Accordingly, it is possible to minimize the loss of the advertising cost of the advertiser, which is increased by indiscriminately participating in the incentive acquisition event for users who do not plan to spend the advertiser's goods or services.

The advertisement information is provided for each category, and the controller may enable the user to select a category of the advertisement information to be viewed by participating in the incentive acquisition event. Accordingly, by allowing the user to directly select the category of the product or service to use the obtained incentive, it is possible to realize the purchase of the intended product or service through the use of the obtained incentive.

The controller may provide a user's participation opportunity in a corresponding incentive acquisition event by limiting to a category in which the user's actual consumption plan is based on the user's participation history in the incentive acquisition event. Accordingly, by inducing the user's participation in the event that may be indiscriminately to an appropriate level, it is possible to maximize the possibility of the actual spending of the user who obtained the incentive.

The advertisement information may include a unit advertisement for a predetermined amount of time, and the reading amount of the plurality of users may be the total number of users who participated in the corresponding incentive acquisition event and completed reading of the unit advertisement. As a result, by posting a unit advertisement such as a video as advertisement information and allowing the user to continuously read it, the advertisement effect can be further increased.

The storage unit may further store user side information about the advertisement information, and the controller may output advertisement information corresponding to a user participating in the incentive acquisition event to the user terminal with reference to the user side information. Thereby, by outputting the advertisement information corresponding to the interest or preference of the user using the user side information prepared in advance, it is possible to further induce the user's interest and interest in the advertisement reading and product purchase.

The communication unit performs wireless communication with the user terminal, and the control unit may output advertisement information corresponding to an area where the user terminal is located to the user terminal. As a result, by enabling the corresponding advertisement according to where the user is at present, the marketing effect can be maximized to more effectively induce the user to view the advertisement.

The controller may transmit at least a part of the advertisement information to the user terminal before the incentive acquisition event is held. The advertiser selects images and videos that match their business and menu information from the images and videos registered on the server, and then displays the advertiser-created image (second image) and text information to be edited and displayed, such as the corresponding images and videos. Register (select code number matching image information). Accordingly, when a representative image or video of each type of advertisement information having a large data volume is stored in the user terminal, when the user reads the advertisement information of the corresponding advertiser, the control unit checks the preset type code classification information of the corresponding advertiser and checks the corresponding code. Advertisement information during incentive acquisition events by automatically editing the advertiser-generated image (second image) and text information received in real time to the advertisement information such as images and videos downloaded in advance, without downloading the image or video in real time. It can minimize the time and cost of the transmission of the.

The advertisement information may include advertisements of a plurality of affiliated stores. As a result, by distributing the burden of the advertising cost, which is the source of the incentive, to the plurality of affiliates, the incentive that can be obtained by the user can be maximized while the burden on the advertisement cost of the corresponding individual affiliated store can be minimized.

The controller may perform maintenance processing on the affiliated store with respect to the incentive granted in the incentive acquisition event. As a result, the affiliate store can further induce participation in the advertisement posting by reducing the additional cost burden other than the advertisement cost.

On the other hand, the object of the present invention is a control method of an advertisement output control system, comprising the steps of: storing at least one advertisement information and information on incentives corresponding to the advertisement information; Accumulating the corresponding incentives to increase the size corresponding to the reading amount of a plurality of users who read the corresponding advertisement information by participating in the incentive acquisition event through the user terminal, and outputting the accumulated incentive size to the user terminal. Wow; It may also be achieved by a control method of the advertisement output control system comprising the step of processing the information so that the incentive is given to any one of the plurality of users participating in the incentive acquisition event.

According to the present invention, it is possible to more effectively promote the purchase of the product by inducing more users to read the advertisement at a lower advertising cost.

1 shows an advertisement output control system according to an embodiment of the present invention,
2 is a block diagram showing the configuration of an advertisement output control system according to an embodiment of the present invention.
3 is a flowchart illustrating an operation process of an advertisement output control system according to an embodiment of the present invention.
4 illustrates an example of registration information of an incentive acquisition event according to an embodiment of the present invention.
5 shows an example of an event page according to an embodiment of the present invention.
6 illustrates an example of advertisement information of an incentive acquisition event according to an embodiment of the present invention.
7 to 11 illustrate screens and the like of a user terminal according to another embodiment of the present invention.

Hereinafter, the advertisement output control system according to an embodiment of the present invention will be described in detail. 1 shows an advertisement output control system according to an embodiment of the present invention. The advertisement output control system 1 according to an embodiment of the present invention accumulates corresponding incentives according to a plurality of users' viewing of advertisement information of at least one affiliate store, and accumulates the selected incentives among a plurality of users. Process the information so that incentives are granted.

The affiliated store of this embodiment is a subject that provides tangible or intangible goods or services (hereinafter, collectively referred to as "goods") that a user can purchase for a fee. There is no restriction | limiting in the kind of the product of this Example, All the things which a user can obtain for a fee from affiliated store are included. In addition, there is no limitation in the form in which the merchant in the present embodiment provides the product to the user. For example, the affiliated store may be an offline store or an internet shopping mall.

The advertisement information of the present embodiment is provided for the purpose of promoting the sale of the merchandise of the affiliated store and is output to the user terminal 2 in a form that can be viewed by the user. The advertisement information of the present embodiment may be displayed in the form of text, an image, a video, or a combination thereof. The advertisement information of the present embodiment may be posted on a web page of a website, such as an internet portal site, an internet shopping mall, or the like, and may be viewed by selection of a user who accesses the website.

The incentive of the present embodiment is provided in response to the advertisement information for the purpose of promoting or inducing a user to purchase a product of the affiliated store, and is an advantage given to the user. The incentives of the present embodiment include not only economic benefits such as money, spots, and services, but also mental benefits such as certain behaviors that benefit the user as long as the value can be objectively evaluated. In the form of incentives, incentives can be used to discount the purchase price of the product, purchase cash, gift certificates, coupons, points, miles, etc., or provide additional products in addition to the purchased product. It may be provided in the form.

The advertisement output control system 1 of the present embodiment operates an acquisition event of an incentive (hereinafter referred to as an "incentive acquisition event") in order to select a user to whom an incentive is given among a plurality of users who browse the advertisement information. The incentive acquisition event of this embodiment is provided in at least one advertisement information unit. A plurality of users participate in any one incentive acquisition event of this embodiment. In the incentive acquisition event of the present embodiment, the corresponding advertisement information is output to the user terminal 2 of the plurality of users who participated. In any one incentive acquisition event of the present embodiment, advertisement information of a plurality of affiliated stores may be sequentially or simultaneously output.

The size of the incentive of the present embodiment increases with the reading amount of a plurality of users who participate in the incentive acquisition event and read the corresponding advertisement information. The reading amount of the present embodiment includes the degree to which the user can view the advertisement information and that the amount can be evaluated. For example, the reading amount of the present embodiment includes a reading frequency of the corresponding advertisement information, a reading duration time for continuously reading the corresponding advertisement information, and the like. The advertisement output control system 1 of this embodiment accumulates incentives for the corresponding incentive acquisition event based on the reading amount of the plurality of users. The advertisement output control system 1 of this embodiment outputs the magnitude of the accumulated incentive to the user terminal 2 of the plurality of users who participated in the incentive acquisition event. The advertisement output control system 1 of the present embodiment gives the incentive to any user among the plurality of users who participated in the incentive acquisition event.

Referring back to FIG. 1, the advertisement output control system 1 of the present embodiment is connected to the user terminal 2 on the user side and the affiliated terminal terminal 3 on the affiliated store side via the network 5 to obtain incentives with them. Send and receive information about the event. The network 5 according to the present embodiment includes a wireless communication based network as well as wired communication. In addition, the network 5 according to the present embodiment communicates with each other regardless of terms such as the Internet, a local area network (LAN), a wide area network (WAN), a value added network (VAN), a telephony, a broadcast communication, and the like. The user terminal 2 may be implemented as a desktop computer, a laptop computer, a mobile computer, a mobile phone, a PDA, or the like, having a communication function corresponding to the form of the network 5.

2 is a block diagram showing the configuration of an advertisement output control system according to an embodiment of the present invention. The advertisement output control system 1 of this embodiment includes a communication unit 11, a storage unit 12, and a control unit 13. The communication unit 11 communicates with the user terminal 2 and the affiliated store terminal 3 via the network 5. The storage unit 12 stores information about an incentive acquisition event. The control unit 13 operates an incentive acquisition event. The control unit 13 transmits and receives related information to and from the user terminal 2 and the affiliated store terminal 3 through the communication unit 11, processes the corresponding information, and stores the processed information. 12).

Hereinafter, the process of holding the incentive acquisition event of this embodiment will be described in detail with reference to FIG. 3. 3 is a flowchart illustrating an operation process of the advertisement output control system 1 according to an embodiment of the present invention. In the present embodiment, the user terminal 2 is described by way of example in connection with the advertisement output control system 1 via the wireless Internet, but the present invention is not limited thereto.

First, as shown in FIG. 3, the control unit 13 of the present embodiment registers an incentive acquisition event in which the affiliate request to publish corresponding advertisement information (301). The registration of the incentive acquisition event of the present embodiment may be performed by storing information on an incentive acquisition event (hereinafter referred to as "registration information") in which the affiliate requests to publish advertisement information in the storage unit 12. Registration of the incentive acquisition event of the present embodiment may be performed regularly or irregularly.

The storage unit 12 of the present embodiment stores the registration information of the incentive acquisition event in the form of a database. The registration information of the incentive acquisition event of the present embodiment is registered at the request of the affiliated store through the affiliated store terminal 3 or the advertisement output through an input unit (not shown) such as a mouse or a keyboard provided in the advertisement output control system 1. Can be registered by input from the control system administrator. The advertisement output control system 1 of the present embodiment prepares a page for registering an incentive acquisition event (hereinafter referred to as a "registration page"), and allows a merchant to access a corresponding registration page through the affiliated store terminal (3). Incentive acquisition events can be registered.

4 shows an example of registration information of an incentive acquisition event of this embodiment. 4 illustrates a case where a plurality of incentive acquisition events are registered. As shown in FIG. 4, the registered information of the incentive acquisition event of the present embodiment includes affiliated store information (A1, A2, ...), advertisement information (B1, B2, ...), product information (C1, C2, ...), and region. Information D1, D2, ..., incentive conditions E1, E2, ..., advertising cost information F1, F2, ..., and the like. On the registration page of the incentive acquisition event of the advertisement output control system 1, each item of the registration information may be provided in a form selectable by the affiliate store.

The affiliated store information (A1, A2, ...) is information unique to each affiliated store that enables the affiliated store to be identified, and represents the affiliated store that has requested the publication of advertisement information in the corresponding incentive acquisition event. In one incentive acquisition event, advertisement information of a plurality of affiliated stores may be posted. For example, a case where a plurality of restaurants serving the same type of food, such as Korean and Chinese, advertise a menu common to them.

The advertisement information B1, B2, ... is information about the content of the advertisement to be posted in the corresponding incentive acquisition event. At the incentive acquisition event, the advertisement output control system 1 transmits advertisement information B1, B2, ... to be posted to the user terminal 2. Advertising information (B1, B2, ...) of the present embodiment includes at least one of a text, an image, a video and a combination thereof related to the product promotion of the merchant. The advertisement information B1, B2, ... may be received through the affiliated store terminal 3, or may cause the affiliated store to select desired advertisement information from among selectable advertisement information stored in the advertisement output control system 1 in advance. . When the selectable advertisement information is stored in advance in the advertisement output control system 1, the advertisement output control system 1 may be provided for each category such as a business type, a region, a product, and the like of the affiliate store.

The advertisement output control system 1 according to an embodiment of the present invention may allow an advertiser of a merchant to select any one of two advertisement exposure methods. The first method is a self-producing advertisement exposure method, in which the advertisement output control system 1 receives the advertisement information produced by the advertiser through the affiliated store terminal 3 and exposes it.

The other method is an automatic advertisement text editing method, in which advertisement texts that an individual advertiser wants to post are matched with advertisement information for each industry registered in the advertisement output control system 1 and exposed. According to this, since the existing advertising information can be used, the production cost of the advertisement is reduced, and thus the advertisement cost to be paid by the advertiser can be reduced together. Furthermore, in case of using the previously stored advertisement information transmitted from the advertisement output control system 1 to the user terminal 2 during the incentive acquisition event, the advertisement information is newly updated from the advertisement output control system 1 to the user terminal 2. Since there is no need to receive the transmission, there is an advantage that the transmission cost and transmission time of the advertisement information data is reduced. As a result, more advertisers and users can participate in the event by reducing the cost burden.

Meanwhile, as another embodiment, when the registered advertisement information is a combination of text, an image, or a video, a part of the registered advertisement information may be stored in the advertisement output control system 1 and the other portion may be stored in the user terminal 2. Can be. For example, the text of the advertisement information registered in the advertisement output control system 1 may be stored, and the image or video of the advertisement information may be stored in the user terminal 2. The image or video of the advertisement information stored in the user terminal 2 may be transmitted from the advertisement output control system 1 before the corresponding incentive acquisition event. The transmission of the image or video of the advertisement information from the advertisement output control system 1 to the user terminal 2 may be at the request of the user. Meanwhile, during the incentive acquisition event, the advertisement output control system 1 transmits the text of the incentive acquisition event to the user terminal 2, and the user terminal 2 transmits the transmitted text and the stored image or video corresponding thereto. Can be combined to output According to this, it is possible to minimize the time and cost required for data transmission related to the advertisement information between the advertisement output control system 1 and the user terminal 2.

Product information C1, C2, ... is information regarding the category to which the product corresponding to the said advertisement information belongs. For example, the category of the product of the present embodiment may be classified into a large category (food, clothing, etc.), a small category (Korean, Chinese, etc.), a price range (10,000 won, 100,000 won, etc.), a purpose or a property (a light lunch menu, a dinner menu, etc.). ) May be included. The product information C1, C2, ... of the present embodiment may be used as reference information when determining an incentive acquisition event to be held based on the product. In another embodiment, the product information C1, C2, ... may include various information according to the characteristics of the product.

The area information D1, D2, ... is information about an area corresponding to the affiliated store. For example, the area information D1, D2, ... of the present embodiment includes the names on the administrative area of the merchant. The region information D1, D2, ... of the present embodiment may be used as reference information when determining an incentive acquisition event to be held based on the region.

The incentive conditions E1, E2, ... are information on cumulative conditions of incentives associated with viewing advertisement information in the incentive acquisition event. The incentive accumulation condition of the present embodiment may be determined by the affiliate store that requests the posting of the advertisement information in the corresponding incentive acquisition event. For example, the cumulative condition of the incentive of the present embodiment may be that the size of the incentive is increased by a predetermined cumulative amount every time a user of the plurality of users who participated in the incentive acquisition event reads the corresponding advertisement information. In this case, the incentive conditions E1, E2, ... may be unit accumulation amounts. In addition, the unit cumulative amount of the present embodiment may be determined by a preset ratio with respect to the product price.

The advertisement cost information F1, F2, ... is information about an advertisement cost to be paid by the affiliate that posted the advertisement information through the incentive acquisition event. The advertisement cost of this embodiment may be set to correspond to the reading amount of a plurality of users for the corresponding advertisement information. For example, the advertisement cost of the present embodiment may be set to a predetermined unit price per view of any advertisement information. In this case, the total advertising cost of a merchant may be determined by multiplying the total number of readings of the plurality of users with respect to the corresponding advertisement information by the set unit amount. The advertisement cost information F1, F2,... May include information regarding a cost limit indicating the maximum advertisement cost which a merchant can pay. When the cost limit is set, the advertisement information of the affiliated store may be output only in a range in which the corresponding advertising cost does not exceed the set cost limit.

On the other hand, the user terminal 2 of the present embodiment may be stored in advance the user side information about the advertising information. For example, the user side information includes the user's gender, age, occupation, preferences, residence area or activity area. This user side information can be directly input by the user via the user terminal 2. The user side information of this embodiment may be transmitted from the user terminal 2 to the advertisement output control system 1 and stored in the storage unit 12. The user side information of the present embodiment may be used to determine the incentive acquisition event to be held based on the user.

Reference is again made to FIG. 3. When registration of the incentive acquisition event is completed, the control unit 13 of the present embodiment checks whether there is a user who wants to participate in the incentive acquisition event through the user terminal 2 among the plurality of users (302). The advertisement information of the incentive acquisition event of the present embodiment may be output to the user terminal 2 in the form of a web page or a swap page (hereinafter, also referred to as an "event page"). The user can participate in the corresponding incentive acquisition event by accessing the desired event page through the user terminal 2. The connection to the event page of this embodiment includes not only the connection through the address input of the event page but also the connection through the address link.

5 shows an example of an event page 51 in which advertisement information is posted through the user terminal 2 according to the present embodiment. In FIG. 5, reference numerals 501 and 502 are items representing major and minor classifications to which the products of the affiliated stores provided in the corresponding incentive acquisition event belong. As shown in FIG. 5, the large category 501 and the small category 502 may be displayed in the form of a GUI so that the user can select it. The user's participation request for the incentive acquisition event in this embodiment may be performed by the user selecting one item (501 and 502) posted on the event page 51 through the user terminal 2.

As a further embodiment, as shown in FIG. 5, the control unit 13 of the advertisement output control system 1 may further post information 503 indicating the magnitude of the incentive accumulated so far in the ongoing incentive acquisition event. Can be. In an alternative embodiment, the control unit 13 of the present embodiment may perform a search according to a keyword input through the user terminal 2 and post the registration information of the incentive acquisition event corresponding to the search result on the event page. have.

Referring to FIG. 3 again, the controller 13 according to the present exemplary embodiment, when there is a request for participation in an incentive acquisition event from a user through the user terminal 2, the advertisement information B1 and B2 stored in the storage 12. , ...) outputs the advertisement information corresponding to the item selected by the user (refer to 501 and 502) to the corresponding user terminal 2 (303). In operation 303, the control unit 13 according to the present embodiment refers to the area information D1, D2,... Stored in the storage unit 12, and provides advertisement information corresponding to the area where the user is currently located to the user terminal 2. You can also output The current position of the user can be determined by grasping the position of the user terminal 2 via means such as GPS. Alternatively, the controller 13 may receive information regarding the current position from the user through the user terminal 2.

As another embodiment, the control unit 13 of the present embodiment may determine the advertisement information to be output to the user terminal 2 with reference to user side information such as the user's living area or activity area. In addition, the control unit 13 of the present embodiment, according to the user's selection through the user terminal 2, whether to output the advertising information corresponding to the user's area, or output the advertising information independent from the user's area May be determined.

6 illustrates an example of advertisement information of an incentive acquisition event output through the user terminal 2 according to the present embodiment. In FIG. 6, reference numeral 601 denotes advertisement information of a corresponding incentive acquisition event, reference numeral 602 denotes a play / pause operation button when corresponding advertisement information 601 is a video, and reference numeral 603 denotes a progress of the corresponding video. Reference numeral 604 denotes the amount of incentive accumulated so far in the corresponding incentive acquisition event. Although not shown, the control unit 13 according to an embodiment of the present invention may also display information indicating the total number of users participating in the corresponding incentive acquisition event, an increase in the incentive accumulated per view of the corresponding advertisement information, and the like. ) Can be printed. On the other hand, when the content of the advertisement information to be output is transmitted from the advertisement output control system 1 to the user terminal 2, the control unit 13 of the present embodiment, according to the user's operation input through the user terminal 2 The transmission of the output advertisement information can be continued, interrupted or resumed.

As an optional embodiment, when the cost limit is determined as the advertising cost information (F1, F2, ...), and the cost limit of the affiliated store is exceeded during the incentive acquisition event, the control unit 13 of the present embodiment stores The output of the advertisement information may be stopped and the advertisement information of another affiliated store may be replaced and output.

Referring back to FIG. 3, the control unit 13 of the present embodiment checks (304) which user among the plurality of users participating in the ongoing incentive acquisition event has completed reading the corresponding advertisement information. When the advertisement information is a video of a predetermined amount of time (for example, 15 seconds), the control unit 13 of the present embodiment may display the corresponding advertisement information when the user continuously views the video until the completion of the playback of the video. It can be determined that reading of is completed. The video of this embodiment is an example of unit advertisement. Although not shown, when the reproduction of the advertisement information 601 is completed, the control unit 13 of the present embodiment provides a user with a confirmation button for informing the advertisement output control system 1 that the user has completed reading the advertisement information. It can be further displayed on the terminal 2. In this case, the control unit 13 of the present embodiment may determine that the reading of the corresponding advertisement information is completed when the reading completion confirmation is received from the user through the user terminal 2.

Next, when the user confirms that the advertisement information has been read, the controller 13 according to the present embodiment refers to the incentive conditions E1, E2, ... stored in the storage unit 12 to the corresponding reading. Incentives are accumulated by reflecting the increase in incentives in the incentives accumulated so far in the corresponding incentive acquisition event (305). For example, if the cumulative incentive is 4,500 won and the cumulative unit amount is 50 won per view of the advertisement information based on the incentive conditions (E1, E2, ...), the incentive after the cumulative incentive increase is 4550. It becomes a circle.

As an optional embodiment, the control unit 13 according to an embodiment of the present invention, when a user completes the viewing of the advertisement information, the same according to the user's selection or automatically for additional viewing of the advertisement information Or other advertisement information may be further output to the user terminal 2. In this case, when the reading of the corresponding advertisement information is completed, the control unit 13 may display a confirmation button for requesting additional reading of the advertisement information on the user terminal 2.

Next, the control unit 13 of the present embodiment checks whether there is a request for acquiring the incentive accumulated so far in the corresponding incentive acquisition event from which of the plurality of users participating in the incentive acquisition event. Although not shown, the control unit 13 of the present embodiment further displays a confirmation button on the user terminal 2 for the user who has completed reading of the advertisement information to request the advertisement output control system 1 to obtain the incentive. can do. The incentive acquisition request confirmation button of the present embodiment may be displayed when the reading of the corresponding user is completed.

In operation 306, if there is no request for obtaining incentives from the user, the control unit 13 of the present embodiment performs operation 302 or less again, and continuously accumulates incentives as the plurality of users view the advertisement information.

In operation 306, if there is a request for obtaining an incentive from any one of the plurality of users, the control unit 13 of the present embodiment gives the user the incentive accumulated up to now (307). If there are two or more users who have requested to obtain the incentives, the control unit 13 of the present embodiment can select any one of them to be given the incentive. The selection criteria may vary, and for example, one of two or more users may be randomly selected or any one user who satisfies the predetermined condition may be selected. Alternatively, a predetermined game may be provided to select a user who has won the game. Alternatively, any one user may be selected through a predetermined auction.

The incentive granted to the user may be used for the goods or services of the advertiser who posted the advertisement information in the corresponding incentive acquisition event. That is, the incentives can be used only for the goods or services of the advertiser who spends the advertising costs for the corresponding advertisement information, so that related sales are generated along with the use of the incentives, thereby rewarding the advertisers for the advertising expenses. Can be. In the present embodiment, the advertising cost for the incentive acquisition event may not only be one advertiser, but also a plurality of advertisers, for example, several advertisers in a similar industry, may co-advertise a single advertisement and share the advertising cost thereof. Can be. In this case, the incentive granted in the incentive acquisition event may be used for a product or service of any advertiser among the plurality of advertisers who share the corresponding advertising costs.

Various methods of granting incentives to a user may be implemented. For example, the incentive may be issued in the form of an electronic coupon (hereinafter referred to as an "incentive coupon"). In this case, the control unit 13 of the present embodiment can give an incentive to the user by transmitting an incentive coupon corresponding to the incentive obtained by the user to the user terminal 2. The incentive coupon of the present embodiment includes unique identification information for identifying the incentive and information such as the acquired amount of money. Incentive coupons may include images such as barcodes for offline use. Information about the incentive granted to the user is stored in the storage unit 12 to correspond to the incentive acquisition event.

The user may use the incentive coupon granted in paying the corresponding product price when purchasing the product of the affiliated store using the user terminal 2. When using the incentive coupon, for example, the user can access a site that sells a product of the affiliated store through a user terminal 2 such as a PC. Alternatively, in the case of an incentive coupon including a barcode transmitted to the user terminal 2 such as a mobile phone, the affiliated terminal 3 having a barcode reader can read the corresponding incentive coupon output to the user terminal 2.

The control unit 13 of the present embodiment, when there is a request for the use of the incentive coupon from the server (not shown) or the merchant terminal 3 of the site connected to the user terminal 2, the amount of money used for payment of the corresponding product (hereinafter, The information on the incentive stored in the storage unit 12 is updated so that the incentive is deducted by the amount of the incentive.

As another example, a credit card payment system may be used to grant and use incentives. That is, the controller 13 of the present embodiment may prepare a credit card account of the user who obtained the incentive, and may reflect information on the incentive granted to the credit card account. The credit card account of this embodiment includes information about incentives (hereinafter referred to as "holding incentives") held by the user. The control unit 13 of the present embodiment increases the holding incentive of the user by the amount of the incentive granted. Information relating to the credit card account of this embodiment is stored in the storage unit 12.

The user may use the incentive obtained by using a credit card in paying the purchase price when purchasing the product of the affiliated store. In this case, the merchant terminal 3 may be provided with a credit card reader for reading a credit card. The controller 13 of the present embodiment updates the user's credit card account based on the received incentive usage information when the user requests an incentive usage through the affiliated terminal 3. The incentive usage information of this embodiment includes information such as the credit card number of the used credit card, the affiliated store, the use of the incentive, and the like. The control unit 13 of the present embodiment can renew the credit card account of the user by subtracting the use of the incentive from the holding incentive of the user's credit card account.

The controller 13 according to the present exemplary embodiment may perform maintenance processing for the affiliated store when incentives are used. For example, the control unit 13 of the present embodiment may perform the maintenance processing for the affiliated store by depositing an amount corresponding to the use of the incentive into the financial account of the affiliated store. Alternatively, the control unit 13 of the present embodiment may perform maintenance processing for the affiliate store by deducting the use of the incentive from the advertisement cost that the affiliate pays for the incentive acquisition event. Information related to the maintenance processing of the present embodiment may be stored in the storage unit 12.

The control unit 13 of the present embodiment provides an advertisement cost account in the storage unit 12 for each affiliated store that has held the incentive acquisition event, and based on the advertisement cost information F1, F2,... Stored in the storage unit 12. The advertisement cost to be paid by the merchant for the incentive acquisition event may be calculated, and the calculated advertisement cost may be reflected in the advertisement cost account of the corresponding merchant. The calculation of the advertising cost may be performed during the incentive acquisition event or after the incentive acquisition event ends.

Referring back to FIG. 2, the advertisement output control system 1 of the present embodiment shown in FIG. 2 may be implemented in the form of a web server or a swap server. The storage unit 12 may include a hard disk drive, which is a nonvolatile memory capable of storing advertisement information and incentive information. The control unit 13 is a nonvolatile memory (ROM, which can be implemented as a hard disk drive) in which a computer program programmed to perform the above functions is stored, and a volatile memory in which at least a part of the computer program stored in the ROM is loaded. In-RAM, and a processor such as a CPU that executes a computer program loaded in the RAM.

Advertisement output control system according to an embodiment of the present invention may be implemented as a single advertisement output control system 1 as shown in Figure 2, according to the embodiment, implemented separately separated into two or more advertisement output control system Can be. In this case, each advertisement output control system divides and performs the functions of the advertisement output control system 1 shown in FIG. Distribution of functions between each advertisement output control system may be implemented in various ways. For example, a management function on an event page may be performed by one advertisement output control system, and the other function may be performed by another advertisement output control system. As another example, one advertisement output control system may perform a payment processing function of an advertisement cost of an incentive acquisition event, and another function may be performed by another advertisement output control system.

7 shows a screen of the user terminal 2 according to another embodiment of the present invention. In this embodiment, by using the user terminal (2), by integrating a certain portion of the advertising costs paid by advertisers across the country in a way that supports incentives to users, by region, by industry, by the amount of money, etc. By accumulating, watching the advertisements and paying the winnings to the winning users through incentive acquisition events such as survival games.

As shown in (a) of FIG. 7, when a user selects a region and an industry and presses OK, advertisement information of an advertiser of the corresponding industry advertising in the corresponding area is exposed, and the user can view the corresponding advertisement. (See FIG. 7C). In this case, as shown in (b) of FIG. 7, various types of incentive acquisition events are displayed, and the user may select any one of them. The incentive acquisition event of the present embodiment may be a simple game in which the user can easily participate, for example, a dice roll, a rock-paper-scissors card game, or the like.

When the user's viewing of the advertisement is completed, a certain amount of the corresponding advertisement cost is accumulated and the user may participate in the selected incentive acquisition event and receive the winnings through winning the corresponding event. FIG. 7D illustrates a screen when a user participating in an incentive acquisition event wins the event. The winning user can receive the winnings when he or she purchases items in the shop of the advertiser. In addition, the user can check the list of advertisements they have watched at any time on mobile or web, and the corresponding advertisement reading information is matched with a phone number. It may be. 8 shows a web page 8 showing a user's personal information related to the advertisement viewing according to an embodiment of the present invention.

Meanwhile, the advertisement output control system 1 may limit the user's participation in the incentive acquisition event based on the user's participation history in the incentive acquisition event. For example, the advertisement output control system 1 may limit the number of incentive acquisition events in which a user can participate in one day for a region or industry in which an actual consumption plan is planned, to a predetermined value, for example, two or less times. As such, by limiting the number of incentive acquisition events that the user can participate in, it is possible to prevent indiscriminate participation in the event, thereby further improving the likelihood that the advertising expense of the advertiser may lead to the actual consumption of the user.

9 shows a screen of the user terminal 2 according to another embodiment of the present invention. In the present embodiment, using the user terminal 2, the user selects a region and a business type set by the user to perform a search (see FIG. 9A), and clicks the advertiser list shown in the search result ( 9 (b), the advertisement of the corresponding advertiser is displayed on the screen of the user terminal 2 (see (c) in FIG. 9). At this time, when the user completes the viewing of the advertisement, the advertisement output control system 1 may accumulate a certain portion of the advertisement costs paid by the advertiser by region and by industry.

On the other hand, when the user clicks the reservation button displayed on the screen of the user terminal 2 and makes a reservation for the advertisement of the corresponding advertiser (see (c) of FIG. 9), the advertisement output control system 1 is integrated and accumulated. The reserve can be recognized as a signal to purchase at the advertiser's store and the amount can be deducted from the consolidated reserve. The integrated reserves will accumulate immediately each time you see an ad, and can be deducted immediately when you make a reservation. Next, the user terminal 2 displays a reservation progress screen and a reservation completion screen (see FIGS. 9D and 9E).

10 shows a screen of the user terminal 2 according to another embodiment of the present invention. FIG. 11 also illustrates advertisement viewing and credit card payment processing performed in conjunction with FIG. In the present embodiment, the advertisement output control system 1 will be described with an example in which the advertising server 1 is composed of an operation server 111 that generally operates an incentive acquisition event and a credit card company server 112 that processes credit card payment.

In the present embodiment, when the user reads the advertisement on the mobile using the user terminal 2 and pays with a credit card, the corresponding credit card holder must advertise only when the user terminal 2 is connected to the credit card. You can check whether you have read. To this end, a predetermined affiliate credit card company and the device unique number (mobile phone number, etc.) of the user terminal 2 should be matched.

First, referring to the "ad reading flow" of FIG. 11, the operation server 111 checks whether the user reads the advertisement in association with the user terminal 2, and when the advertisement is read, the advertisement reading information of the corresponding user ( Date, advertiser code, member code, etc.) is stored in the DB (113).

Meanwhile, referring to FIGS. 10A and 10B, when a user who reads a mobile advertisement visits an advertiser's store and pays with an affiliate credit card, the user terminal 2 displays an affiliate credit card that can be settled. The user selects any one of these and inputs credit card payment information.

Subsequently, referring to the "credit card information matching flow" of FIG. 11, when a credit card payment request is made from a merchant (advertiser), the server 112 of the credit card company operates the mobile phone number of the credit card owner. Send to and ask if you have viewed the advertisement of the advertiser. The operation server 111 checks whether the advertisement of the corresponding advertiser is viewed by the mobile phone number of the credit card owner or whether the corresponding incentive exists, and transmits the reading and the incentive amount to the credit card company server 112.

The credit card company server 112 reads the advertisement from the operation server 111, and if there is an incentive, the credit card payment amount is deducted from the credit card payment amount and then the payment is approved. Alternatively, the credit card company server 112 may charge the credit card payment amount after minus the corresponding amount in the subsequent credit card billing without deducting the corresponding incentive in real time.

Although some embodiments of the invention have been shown and described, it will be apparent to those skilled in the art that modifications may be made to the embodiment without departing from the spirit or spirit of the invention. . It is intended that the scope of the invention be defined by the claims appended hereto and their equivalents.

1: Advertising output control system 2: User terminal
3: merchant terminal 5: network
11: communication unit 12: storage unit
13: control unit

Claims (18)

In the advertisement output control system,
A communication unit capable of communicating with user terminals of a plurality of users;
A storage unit which stores at least one advertisement information and information on an incentive corresponding to the advertisement information;
Participate incentive acquisition event through the user terminal to accumulate the corresponding incentives to increase the size corresponding to the reading amount of a plurality of users viewing the corresponding advertising information, and outputs the accumulated incentive size to the user terminal And a controller configured to process the corresponding information such that the incentive is given to any one of a plurality of users participating in the corresponding incentive acquisition event. The method of claim 1,
The incentive granted to the user can be used only for products or services of at least one advertiser who has paid an advertisement fee for the corresponding advertisement information due to the user's advertisement view. The method of claim 2,
The advertisement information is provided for each category,
And the control unit allows the user to select a category of the advertisement information to be viewed by participating in the incentive acquisition event. The method of claim 3,
The control unit, based on the user's history of participation in the incentive acquisition event, by limiting the category to the actual consumption plan of the user to provide an opportunity for the user's participation in the incentive acquisition event. The method of claim 1,
The advertisement information includes a unit advertisement of a predetermined amount of time,
And the reading amount of the plurality of users is the total number of users who participated in the corresponding incentive acquisition event and completed reading of the unit advertisement. The method of claim 1,
The storage unit further stores user-side information about the advertisement information,
The control unit outputs advertisement information corresponding to a user participating in the incentive acquisition event to the user terminal with reference to the user side information. The method of claim 1,
The communication unit performs wireless communication with the user terminal,
And the control unit outputs advertisement information corresponding to an area where the user terminal is located to the user terminal. The method of claim 7, wherein
And the control unit transmits at least a portion of the advertisement information to the user terminal before the incentive acquisition event is held. The method of claim 1,
The control unit, the advertisement output control system for performing the maintenance processing for the affiliated store with respect to the incentive given in the incentive acquisition event. In the control method of the advertisement output control system,
Storing at least one advertisement information and information on an incentive corresponding to the advertisement information;
Accumulating the corresponding incentives to increase the size corresponding to the reading amount of a plurality of users who read the corresponding advertisement information by participating in the incentive acquisition event through the user terminal, and outputting the accumulated incentive size to the user terminal. Wow;
And processing corresponding information such that the incentive is given to any one of the plurality of users participating in the corresponding incentive acquisition event. The method of claim 10,
The incentive granted to the user can be used for a product or service of at least one advertiser who has paid an advertisement for the corresponding advertisement information. The method of claim 11,
The advertisement information is provided for each category,
The outputting may include allowing the user to select a category of the advertisement information to be viewed by participating in the incentive acquisition event. The method of claim 12,
The outputting step may further include providing a user's participation opportunity in a corresponding incentive acquisition event by limiting to a category in which the user's actual consumption plan is based on the user's participation history in the incentive acquisition event. Control method of output control system. The method of claim 10,
The advertisement information includes a unit advertisement of a predetermined amount of time,
And the reading amount of the plurality of users is the total number of users who participated in the corresponding incentive acquisition event and completed reading of the unit advertisement. The method of claim 10,
The storage unit further stores user-side information about the advertisement information,
The outputting method may further include outputting, to the user terminal, advertisement information corresponding to a user participating in the incentive acquisition event with reference to the user side information. The method of claim 10,
The outputting method may include performing a wireless communication and outputting advertisement information corresponding to a region where the user terminal is located to the user terminal. The method of claim 16,
And transmitting at least a portion of the advertisement information to the user terminal before the incentive acquisition event is held. The method of claim 10,
And performing maintenance processing on the affiliated store with respect to the incentive granted in the incentive acquisition event.

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