KR20110050968A - Method and system for starting business shopping-mall - Google Patents

Abstract

PURPOSE: A method and system for starting a business shopping-mall are provided to minimize the failure of a shopping mall of a founder without specialized knowledge on marketing. CONSTITUTION: A head office shopping mall server(10) provides product information to an agent shopping mall by using a communication network. Agency shopping malls(20) select product information provided from the head office shopping mall server to display and sell the products. A buyer terminal(30) purchases the products sold by accessing the agency shopping malls. A product management module(11) of the head office server stores and manages the sales information in a product DB(12).

Description

Method and system for starting business shopping-mall}

The present invention relates to a shopping mall start-up system and method, and more particularly, to provide affiliate marketing including product insertion, image work, dispatch, return, and various events so that anyone can start a business easily. The present invention relates to a shopping mall start-up system and method that can minimize failure due to inexperience and initial cost of starting a shopping mall by performing online marketing education.

In recent years, the rapid development of wired and wireless communication technology and the widespread dissemination of the communication network on which it is based have led to the popularization of communication services such as the Internet. The popularization of such a communication service has been equipped with various conditions so that various tasks performed through the existing offline can be performed online.

As such, due to the spread of the Internet service and the development of the courier service, all kinds of products are sold through the Internet shopping mall, and a lot of users purchase and use the products sold through the Internet shopping mall.

In order to operate the Internet shopping mall, web-based technical management and configuration, such as purchase and management of a server computer and various facilities, production and design processing of a program that drives modules in the shopping mall, are required.

In addition, after the establishment of the Internet shopping mall, the company will work on selling products such as buying products, shooting product images, uploading product descriptions and sending products, and continuously managing customers and promoting the shopping mall so that many buyers can access the shopping mall. The early founders who have no experience or experience in managing and operating an internet shopping mall go through a lot of trial and error, which increases the economic loss and increases the probability of failing to operate the shopping mall.

On the other hand, fashion products such as clothing sold through shopping malls are visual products that prioritize design, and it is desirable to purchase products with the help of experts, and to promote and sell products by photographing product images. Because it's sensitive and difficult to find, it's economically difficult to get expert help every time you buy a product or take a picture of a product.

Therefore, the present invention was created in order to solve the above problems, for example, the purchase of products, image work, alliances including various events, marketing so that anyone can easily start a business only by the agency contract in the shopping mall headquarters In addition, the present invention provides a shopping mall entrepreneurship system and method for performing practical online marketing education.

Another object of the present invention is to provide a shopping mall entrepreneurship system and method that can sell a stock product owned by the operator of the dealership shopping mall by using a marketing and distribution network.

The shopping mall startup system according to the present invention for achieving the above object, in the shopping mall startup system, the head office shopping mall server that provides product information to the registered dealer shopping malls using a communication network, and the head office shopping mall server A retailer shopping mall that selects and displays product information and sells the product, and includes a purchaser terminal that accesses the retailer shopping mall and purchases the sold products. It is characterized in that the shipping process to the dealership shopping mall that sold the product, and to provide the shipping information to the agency shopping mall.

The main office shopping mall server of the present invention includes a product management module which stores and manages product information, product images, and sales related information that are inserted by the main office shopping mall operator in a product database, operator information and shopping mall information of the contracted agency shopping mall, A dealership management module for storing and managing marketing information and education information in a dealership database, and a buyer management module for storing and managing purchase information, shipping information, return information, and point information of a buyer who purchases a product through the agency shopping mall. It is characterized by including.

The head office shopping mall server of the present invention, when a stock product sale is requested from a specific agency shopping mall, determines whether to sell the stock product information, and receives and stores the product information, the product image, and the sales related information of the confirmed stock product. And selling the stock product through the agency shopping malls.

In addition, the shopping mall start-up method according to the present invention, in the shopping mall start-up method, to reduce the start-up cost and inventory burden to users who wish to start the shopping mall, shopping mall home page, product image, logistics, shipping information, advertising and promotion, Promoting a shopping mall start-up process that provides accounting and education services, and entering into a contract for a dealership shopping mall by receiving a contract information of a user connected to a shopping mall server using a communication network, and designing a shopping mall for the contracted agency shopping mall operator. Providing a product image, registering a dealership shopping mall constructed by the operator, advertising and promoting the registered dealership shopping mall, and displaying a product image displayed by a buyer connected to the dealership shopping mall through a communication network. After selecting and requesting a purchase, the dealer shopping mall sees the requested product. The step of sending the request to the mall server, and the headquarters mall server includes processing dispatch a representative cross malls selling the products shipped request, provide shipping information to the dealer mall.

According to the present invention, when a stock product sale request is made from the agency shopping mall, the head office shopping mall server receives the stock product information to determine whether to sell the product, and receives and stores product information, product image, and sales related information through the agency shopping mall. It further comprises the step of selling the stock product.

Shopping mall start-up system and method according to the present invention configured as described above, such as affiliate marketing, including various events such as product purchase, model subscription, image work, marketing, packaging, shipping, etc. so that anyone can easily start up only through the agency contract By providing at the shopping mall headquarters, there is an advantage that even a beginner who has no experience in operating a shopping mall can easily start a shopping mall.

In addition, the present invention has the advantage of minimizing the failure due to the initial cost and inexperience of the start-up of the shopping mall by performing a practical online training such as marketing, advertising and promotion in the shopping mall headquarters without the marketing expertise.

In addition, the present invention has the advantage that can be sold by using the marketing and distribution network to provide the inventory of the product owned by the dealership shopping mall operator.

Hereinafter, exemplary embodiments of a shopping mall startup system and method according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram schematically showing a system and a method for starting a shopping mall according to the present invention, and FIG. 2 is a block diagram schematically showing an internal configuration of a main office shopping mall system according to the present invention.

First, the shopping mall startup system according to the present invention, as shown in FIG. 1, promotes and advertises shopping mall startup information using a wired / wireless communication network such as the Internet, and provides a main office shopping mall server that provides various services related to the establishment of the shopping mall to contractors. 10, and after the agency contract with the main office shopping mall server 10, share a variety of product information provided by the main office shopping mall server 10, freely select the products you want to sell and display and sell in the shopping mall Buyer terminals 30 that connect to the agency shopping malls 20 and the agency shopping mall 20 or the main office shopping mall server 10 by using a wired or wireless communication network such as the Internet, and then selectively purchase a desired product. It consists of.

The head office shopping mall server 10 is operated by the administrator of the shopping mall start-up system according to the present invention. The agency shopping mall 20 provides product purchase, shopping mall design, web hosting and domain grant, promotion and advertisement of the shopping mall. In addition to being the subject of all the activities necessary for the operation of the shopping mall, the establishment of the shopping mall, logistics, etc. Provides one-stop service online and offline to accounting and accounting services.

In addition, when a purchase decision for a specific product is made from a user of the purchaser terminal 30 connected to the agency shopping mall 20 using a communication network, the agency shopping mall 20 sends a request for shipment of the product determined to be purchased. The head office shopping mall server 10 transmits the head office shopping mall server 10 to the retail store shopping mall 20 that sells the product, and provides the shipping information to the retail shopping mall 20 in real time.

Meanwhile, as shown in FIG. 2, the head office shopping mall server 10 stores and manages product information, product images, and sales related information, which are purchased by the head office shopping mall operator, in the product database 12. ) Is provided, the agency management module 13 for storing and managing the operator information and shopping mall construction information, marketing information, education information, etc. of the agency shopping mall 20 has a contract, and the agency shopping mall ( 20 is configured to include a buyer management module 15 for storing and managing purchase information, shipping information, return information, point information, etc. of a buyer who purchases a product through the buyer database 16.

In addition, when the headquarters shopping mall server 10 requests the sale of stock products from the agency shopping mall 20 using a communication network, the head office shopping mall server 10 receives the corresponding product information and performs a product sales feasibility review. Guide or return the distribution network of the company, and if the product sale is confirmed, perform the product image work to sell the stock product, and download the stock product image from all the dealership shopping malls 20 so that they can be displayed and sold in the shopping mall. Provide service.

Next, a shopping mall startup method using a shopping mall startup system according to the present invention having the above-described configuration will be described below.

3 is a flowchart schematically illustrating a shopping mall startup method according to the present invention, and FIG. 4 is a flowchart illustrating a process of selling a stock product of a contract agency shopping mall according to the present invention.

First, the shopping mall start-up method according to the present invention, as shown in Figures 1 to 4 to reduce the startup cost and inventory burden for users who wish to start the shopping mall, shopping mall design, product image, logistics, shipping service, advertising And promote and advertise a shopping mall start-up flow that provides publicity, accounting, and education, and contracts between the contractor of the dealership shopping mall 20 and the headquarters shopping mall manager connected to the main shopping mall server 10 using a wired or wireless communication network such as the Internet. Will be fastened (S100).

In the headquarters shopping mall server 10, to the operator of the contracted agency shopping mall 20, various shopping mall designs and product images required for online shopping mall operation, shopping mall hosting, operation management program support, offline flyer design, online / offline marketing partnership And support (S110), build a shopping mall to display and sell the shopping mall design and product images freely at the dealership shopping mall 20, and to display and sell the built shopping mall 20, and request registration of the built shopping mall 20 (S120). ).

At this time, the headquarters shopping mall server 10, the registration is registered the shopping mall distributor 20 in the dealership database 14 through the agency management module 13, the registered distributor shopping mall 20 Advertise and promote shopping malls through online / offline services such as over-the-air broadcasting, internet broadcasting, and media (S130), blog / cafe online marketing education, providing effective online CPC and CPM information, analysis of seasonal fashion items, and market research Provide information.

In other words, in order to start a personal apparel shopping mall, it is more expensive than the initial plan because the cost and time for the product purchase in the apparel production and a lot of inventory are taken. Such initial start-up cost is mostly extinguished. The headquarters bears all the risks that the founder of a shopping mall, which acts as a business failure factor for many shopping mall founders due to the risk of inventory, and provides the keywords of continuous events and advertising marketing by linking offline with actual knowledge education for marketing activities. Done. In addition, the keywords used in online advertising are categorized by season and month, suggesting suitable keywords according to the characteristics of the shopping mall dealership, and simultaneously providing data on the number of clicks of the previous month's keyword and the estimated number of clicks of the month (previous year). Provide support services to target marketing.

When the product displayed on the shopping mall is selected from the purchaser terminal 30 connected to the dealer shopping mall 20 through a communication network, an order and payment are made and a purchase request is made (S140), the retail shopping mall 20 is the headquarter shopping mall server ( Request the shipment for the product sold in 10) (S150),

The head office shopping mall server 10 stores the buyer information of the corresponding product requested to be sent to the buyer database 16 through the purchaser management module 15, and processes the shipment to the retailer shopping mall 20 selling the corresponding product. And, the shipping information is provided in real time to the agency shopping mall 20 (S160).

In addition, the head office shopping mall server 10 provides shopping mall sales management, brand (shopping mall) CI and BI training, production services, business registration certificate creation, online marketing and brand naming strategy, basic knowledge necessary for the operation of shopping mall solutions, practice Viral marketing operation, strategic use method using WEB keyword, practical operation method of UCC and FON marketing, shopping mall product management method (product registration and out of stock management method), application of actual purchase pattern using psychology, grasp strategic advertising flow using keyword, etc. Provide educational services online and offline.

As such, except for the actual expenses compared to the profits from the sale of the product when operating a personal shopping mall, the net profit at the time of settlement is negative, or the actual margin rate is small. Increase your chances of success.

Meanwhile, the head office shopping mall server 10 may sell the inventory of the product owned by the operator of the contracted agency shopping mall 20 using a marketing and distribution network provided by the shopping mall headquarters.

As shown in FIG. 4, when a stock product sale request is requested from the agency shopping mall 20 of the present invention (S200), the head office shopping mall server 10 receives product information and performs a product sales feasibility study (S210). ), It is determined whether the sale is confirmed (S220), if the sale is not confirmed, a separate distribution network is guided or returned (S230).

In the head office shopping mall server 10, when a sale is confirmed, various product images may be displayed through a product image module through the product management module 11 so as to sell the corresponding stock product through marketing of the head office shopping mall. Stored in (S240), the dealership shopping mall 20 is to download the product image and display it in the shopping mall can be sold (S250).

That is, if the operator of the agency shopping mall 20 continues to hold the stock products, the inventory remains, but the direct sales by reducing the margin of sales by dividing the margin to the operators of other dealership shopping mall 20, inventory burden It is possible to reduce the number of products and increase the turnover rate of the product.The operator of the dealership shopping mall 20, which runs the costume shop on the offline, is in contact with the head office for the products sold in the costume shop and registers several products possessed by the head office. All agents can be sold at the same time in the shopping mall 20 to exhaust the inventory more effectively.

As described above, the present invention reduces the burden of initial start-up cost and inventory risk to those who wish to start a shopping mall, and continuously through the various shopping mall design and technical cooperation with the best photo team of the agency shopping mall 20 The operator of the shopping mall will directly display and sell various products. In addition, various events held in the head office can be shared and used by all dealers, and various promotions carried out in the dealership shopping mall 20, and services that can be carried out and promoted more effectively through consultation with the head office during the event. to provide.

As mentioned above, preferred embodiments of the present invention described above are disclosed for the purpose of illustration, and those skilled in the art can improve other various embodiments within the spirit and technical scope of the present invention disclosed in the appended claims below. Changes, substitutions or additions will be possible.

 1 is a conceptual diagram schematically showing a shopping mall startup system and method according to the present invention.

Figure 2 is a block diagram schematically showing the internal configuration of the main office shopping mall system according to the present invention.

3 is a flow chart schematically showing a shopping mall startup method according to the present invention.

4 is a flowchart illustrating a process of selling a stock product of a contracted agency shopping mall according to the present invention.

Explanation of symbols on the main parts of the drawings

10: headquarters shopping mall server 11: product management module

12: product database (DB) 13: agency management module

14: dealership database (DB) 15: buyer management module

16: Buyer Database (DB) 20: Agency Shopping Mall

30: buyer terminal

Claims (5)

In the shopping mall start-up system, A head office shopping mall server providing product information to registered dealer shopping malls using a communication network; A distributor shopping mall that selects and displays product information provided by the main office shopping mall server and displays and sells the product information; Buyer terminal accessing the dealership shopping mall to purchase a product sold; including; The main office shopping mall server, if a product shipment is requested from the distributor shopping mall that the product is sold, the shopping mall start-up system, characterized in that the dispatch process to the dealership shopping mall selling the product, and provides the shipping information to the dealership shopping mall. The method of claim 1, The main office shopping mall server, A product management module for storing and managing product information, product image, and sales related information which are inserted by the main office shopping mall operator in a product database; An agency management module for storing and managing operator information, mall information, marketing information, and education information of the contracted agency shopping mall in an agency database; And a buyer management module configured to store and manage purchase information, shipment information, return information, and point information of a buyer who purchases a product through the agency shopping mall. The method according to claim 1 or 2, The main office shopping mall server, When a stock product is requested from a specific agency shopping mall, the inventory product information is input to determine whether to sell the product, and the product information, product image, and sales information of the confirmed stock product are input and stored. Shopping mall start-up system, characterized in that to sell the product. In the shopping mall start-up method, Relieve startup costs and inventory burdens for users who wish to start a shopping mall, promote shopping mall startup processes that provide shopping mall home pages, product images, logistics, shipping information, advertising and promotions, accounting, and education services, and use communication networks. Signing an agency shopping mall contract by receiving contract information of a user connected to the main office shopping mall server; Providing a shopping mall design and a product image to the contracted agency shopping mall operator and registering the agency shopping mall constructed by the operator; On / offline advertising and promoting the registered agency shopping mall; Requesting a purchaser to access the dealership shopping mall by selecting a displayed product image and then sending the requested purchase product to the headquarters shopping mall server; And And the head office shopping mall server processes the shipment to the dealership shopping mall that has sold the corresponding product requested to be shipped, and provides the shipping information to the dealership shopping mall. The method of claim 4, wherein When the sale of the stock product is requested from the agency shopping mall, the head office shopping mall server receives the stock product information to determine whether to sell the product, and receives and stores the product information, the product image, and the sales related information, and stores the stock product through the agency shopping mall. Shopping mall startup method comprising the step of selling more.

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