KR20110026876A - Operating method of a united shopping mall for electronic commerce - Google Patents

Operating method of a united shopping mall for electronic commerce Download PDF

Info

Publication number
KR20110026876A
KR20110026876A KR1020090084710A KR20090084710A KR20110026876A KR 20110026876 A KR20110026876 A KR 20110026876A KR 1020090084710 A KR1020090084710 A KR 1020090084710A KR 20090084710 A KR20090084710 A KR 20090084710A KR 20110026876 A KR20110026876 A KR 20110026876A
Authority
KR
South Korea
Prior art keywords
information
shopping mall
access information
access
screen configuration
Prior art date
Application number
KR1020090084710A
Other languages
Korean (ko)
Inventor
권오석
Original Assignee
권오석
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 권오석 filed Critical 권오석
Priority to KR1020090084710A priority Critical patent/KR20110026876A/en
Publication of KR20110026876A publication Critical patent/KR20110026876A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: An operating method of a united shopping mall for electronic commerce is provided to allow a member shop to record all activity information of consumers according to each kind of connection information so that the member shop may receive rewards depending on sales promotion or advertising. CONSTITUTION: Member shops(100-1 to 100-n) sell products to plural consumers(10-1 to 10-n). A communication network(200) provides each consumer and member shop with communication resources. A main server(300) transfers a webpage of a shopping mall according to the connection requested through the communication network. The member shops provide each consumer or potential consumers with certain connection information. If connector who has certain connection information exists, a shopping mall page is outputted.

Description

OPERATING METHOD OF A UNITED SHOPPING MALL FOR ELECTRONIC COMMERCE}

The present invention relates to a method of operating an integrated shopping mall for electronic commerce, and has a plurality of access information and screen configuration information according to each access information, and outputs a shopping mall page based on the access information of the accessor when an arbitrary visitor occurs. The present invention relates to a method of operating an integrated shopping mall that stores activity information about a corresponding visitor.

Conventionally, when a seller wants to conduct e-commerce, there is a method of directly building a shopping mall or entering a small shopping mall (auction).

When a seller directly constructs a shopping mall, initial development costs such as shopping mall construction cost, labor cost, and purchase cost of a server or a database are inevitably high. There is a downside to falling.

When a seller enters a large shopping mall, despite paying a sales fee to the large shopping mall, it is difficult for the seller to change his or her screen arrangement or position at will because the seller is simply subordinate to the large shopping mall.

In particular, in order to make their products stand out, the main exposure, the upper search, the creation of a pop-up window, etc., there is a problem that the seller pays the advertising fee accordingly and the ongoing advertising costs such as paying an extension fee at the end of the period.

In addition, even if there are consumers who access or purchase the shopping mall due to a promotional activity (eg, personal offline advertisement) of a particular shopping mall, the seller cannot receive any compensation from the shopping mall.

Accordingly, there is a need for an electronic commerce method in which a large number of sellers integrate and link together to easily build a large shopping mall and receive appropriate compensation according to their promotional activities.

The present invention has been made for such a necessity, for recognizing the promotion activities of small and medium sized merchants and the data on the rewards, to recognize the access according to the access information granted to the merchant and to record the activity information for the accessor An object of the present invention is to provide a method of operating an integrated shopping mall for electronic commerce.

In addition, the present invention provides an integrated shopping mall for electronic commerce that provides the composition of the screen configuration information of the merchant so that merchants can easily highlight their products based on the abundant resources of the large shopping malls or work in association with other merchants. The purpose is to provide a method of operation.

According to an aspect of the present invention, there is provided a method of operating an integrated shopping mall for electronic commerce interoperating with an affiliated store having at least one connection information, the method comprising: storing at least one connection information and screen configuration information corresponding to each connection information; And outputting a shopping mall page using screen configuration information corresponding to the access information when a visitor having arbitrary access information is generated, and displaying activity information of the accessor detected in the output shopping mall page of the access information. It provides a method for operating an integrated shopping mall for electronic commerce comprising the step of recording by the access information or the merchant for use as data for the reward for the merchant.

Preferably, the access information is information assigned to each affiliated store or group including one or more affiliated stores. The web address of the integrated shopping mall is modified, an identification code inputted when a visitor visits, an upper ID or code of a subscriber, and a recommended ID. It is characterized by being used in at least one of.

Preferably, the operation method of the integrated shopping mall further includes configuring screen configuration information according to at least one or more affiliated store requests and storing the screen configuration information corresponding to the affiliated store access information.

More preferably, the screen configuration information includes at least one or more of the web design configuration of the shopping mall, event information, pop-up information, whether the screen of the affiliated store or another designated store is exposed, frequency and location.

More preferably, the activity information may include at least one or more of visit occurrence, subscription occurrence, purchase information, recommendation information, and access information to other affiliates through the access information.

According to the present invention, the affiliate store has all the activity information of the consumer for each of the access information used by the consumer by the integrated shopping mall, so that there is an effect that can be rewarded according to their own promotion or advertising.

For example, merchants actively provide consumers with advertisements (business cards, flyers, etc.) that include their own access information (such as shopping mall site addresses or giveaway codes that include their access information), and provide them to consumers' integrated shopping malls. Encourage visits, sign ups or purchases. Merchants can receive appropriate rewards from integrated shopping malls based on performance data such as consumer access records, purchase records, and visits to other merchants.

In addition, the integrated shopping mall can be evolved into a customized large shopping mall that satisfies the needs of the merchants working together with the resources for one large shopping mall. As a result, the integrated shopping mall has the advantage of easily attracting many clients such as producers, sellers, agents, brokers, salesmen, SOHO malls, SMEs, large companies as their affiliates.

In addition, the merchant can directly configure the screen according to its own access information, based on the abundant resources of the large shopping mall to compliment their products to obtain outgoing quality for sales promotion at low cost.

In addition, the merchant selects affiliates (eg, travel agencies, camera vendors, vendors in the same region) associated with it and exposes them with their products, so that affiliated stores can be linked with a small amount of goods and other merchants You can also seek synergies, such as getting a visitor's compensation or a sales reward from your company or cooperating with them.

Furthermore, the affiliated stores can be prevented from taking their consumers to other affiliated stores by selecting their competing affiliates (eg, sellers of the same item) to prevent them from being exposed to the mains.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a simple block diagram illustrating an electronic commerce structure of an integrated shopping mall according to an embodiment of the present invention, and FIG. 2 is a diagram illustrating a detailed operation of the main server 300 illustrated in FIG. 1.

Referring to FIG. 1, an e-commerce transaction includes at least one or more affiliated stores 100-1 to 100-n selling items to a plurality of consumers 10-1 to 10-n, and each consumer 10-1 to 10-n. n) and a communication network 200 that provides communication resources to each of the affiliated stores 100-1 to 100-n, and a main server 300 that transmits a web page of a shopping mall according to a connection requested through the communication network 200. It is implemented to include.

First, the affiliated stores 100-1 to 100-n display specific access information assigned to themselves in order to sell their goods or to facilitate access or subscription to the main server 300. ) Or to potential consumers 10-1 to 10-n.

At this time, the affiliated store (100-1 to 100-n) is a company having the access information granted by the main server 300, but in the present embodiment has been described as 'an affiliated store', but the present invention is not limited thereto. For example, a merchant may be a producer who produces the product directly, an agent or agent representing a sale, a simple salesperson, another shopping mall, Soho Mall, a small business, a large company, and the like.

In addition, the access information is stored in the main server 300 for each group of affiliated stores (100-1 to 100-n) or a plurality of affiliated stores (100-1 to 100-n), web page according to an embodiment of the present invention It is implemented as an address (for example, http://gob1.com, http://gob2.com, etc.). However, the present invention is not limited thereto. For example, even if the domain is the same, it may be implemented as a local location of a consumer or an upper management ID, an identification code for access time or an affiliated store, an identification code input during a visit or subscription, or a recommender ID. .

In addition, the affiliated stores 100-1 to 100-n may provide such access information to consumers by including them in sales promotion means such as their own business cards, membership cards, mileage cards, coupons, advertisements, stickers, gift certificates, and gift certificates. have.

Therefore, any or potential consumers 10-1 to 10-n access the main server 300 through the communication network 200 using the access information provided by the random or potential consumers 10-1 to 10-n. Hereinafter, in the present invention, each of the consumers 10-1 to 10-n that has requested a connection (such as 10-2) is called a connecter.

Referring to FIG. 2, the main server 300 includes a storage unit 310 storing at least one or more connection information and screen configuration information, a connection processing unit 320 for processing a connection between the generated user 10-2, and A page output unit 330 for extracting the screen configuration information according to the connection and outputting it to a shopping mall page, a visitor processing unit 340 for detecting and storing the activity of the visitor 10-2, and at the request of the affiliate store And the affiliated store request processing unit 350 for configuring the screen configuration information.

The storage unit 310 stores access information allocated for each affiliate store 100-1 to 100-n or group and screen configuration information corresponding to each access information.

In this case, the screen configuration information is implemented in the configuration of the main page, such as the screen exposure position, frequency, exposure location of the other affiliate stores 100-1 to 100-n, according to an embodiment of the present invention, It is not limited to this. For example, the overall configuration of a shopping mall may be implemented, such as event information of a shopping mall, a pop-up window, and exposure of a designated other affiliated store.

The connection processor 320 detects the generated connection and extracts connection information (eg, address information http://gob1.com) according to the connection.

The page output unit 330 extracts screen configuration information corresponding to the access information (http://gob1.com) extracted by the connection processing unit 320 from the storage unit 310, and the shopping mall according to the screen configuration information. Configure and print the page.

In addition, the visitor processing unit 340 may include activity information of the visitor 10-2 occurring in the output shopping mall page (for example, visit occurrence, subscription occurrence, purchase information, recommender information, access information to other affiliate stores, and other affiliate stores). Product clicks, purchases, etc.) are stored in the storage unit 310 in real time.

Meanwhile, the affiliated store request processing unit 350 configures screen configuration information according to a request of an arbitrary affiliated store (for example, 100-1) to correspond to the access information (http://gob1.com) of the corresponding affiliated store 100-1. Save it.

3 and 4 are flowcharts illustrating operations of the affiliated stores 100-1 to 100-n and the main server 300 shown in FIG. 1, and FIG. 3 illustrates a method of operating an integrated shopping mall according to an embodiment of the present invention. FIG. 4 is a view illustrating a method of setting screen configuration information of an affiliate store in FIG. 3.

Referring to FIG. 3, first, an affiliate store (eg, 100-n) may use its access information (http://gob9.com) or sales promotion means (such as a business card) containing the access information to a potential consumer or Provided to the accessor (S10).

Then, any visitor (for example, 10-n) attempts to access the shopping mall through the corresponding access information (http://gob9.com) (S11). Then, the connection processing unit 320 of the main server 300 detects the generated connection, and extracts the connection information (http://gob9.com) for the connection (S12).

Next, the page output unit 330 retrieves the screen configuration information corresponding to the connection information from the storage unit 310, constructs a shopping mall page according to the screen configuration information and outputs it to the visitor 10-n (S13). ).

Next, the visitor processor 340 records the activity information of the visitor 10-n occurring in the output shopping mall page in the storage 310 in real time (S14).

For example, in step S14, the visitor 10-n accumulates visits, and activities such as product purchase of the affiliated store 10-n or product click and purchase of other affiliated stores are included in the corresponding access information or the affiliated store 100. store according to -n).

Accordingly, the main server 300 grasps the performance of each affiliate store (100-1 to 100-n) based on the activity information of the visitor to reduce the fee, sales compensation, visit to the affiliate store (100-1 to 100-n) It can be used as data for induction compensation.

Referring to FIG. 4, any affiliated store 100-n requests the main server 300 to configure screen configuration information corresponding to its access information (eg, http://gob9.com) (eg, a specific one). Exposing the product to the main location, exposing the product of the designated affiliated store to the sub location, etc. (S20).

Next, the affiliated store request processing unit 350 of the main server 300 configures the screen configuration information requested by S20 and stores the screen configuration information corresponding to the corresponding access information (http://gob9.com) (S21).

Thereafter, the steps S30 to S35 are implemented in the same manner as the steps S10 to S15 of FIG. 3. As a result, when the visitor 10-n accesses through the access information received from the affiliated store 100-n, the visitor 10-n sees the integrated shopping mall screen preconfigured by the affiliated store 100-n. Therefore, the affiliated store 100-n can stably attract its customers and can easily sell its products and linked products based on the resources of the large shopping mall.

The present invention is not limited to the above described embodiments, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

1 is a simple block diagram of an electronic commerce in which an integrated shopping mall is constructed according to an embodiment of the present invention.

2 is a block diagram for explaining the operation of the main server shown in FIG.

3 and 4 are flowcharts illustrating operations of the affiliated store and the main server illustrated in FIG. 1.

<Explanation of symbols for the main parts of the drawings>

10-1 to 10-n: Consumer 100-1 to 100-n: Merchant

200: communication network 300: main server

310: storage unit 320: connection processing unit

330: page output unit 340: accessor processing unit

350: Merchant request processing unit

Claims (5)

In the operating method of the integrated shopping mall for electronic commerce interlocking with the affiliated store having at least one or more access information, Storing at least one connection information and screen configuration information corresponding to each connection information; Outputting a shopping mall page using screen configuration information corresponding to the access information when a visitor having arbitrary access information is generated; And recording the access information for each access point or the affiliate store in order to use the activity information of the visitor detected in the output shopping mall page as a reward for the affiliate store of the access information. How the integrated shopping mall works. The method of claim 1, The connection information, It is used for at least one of an identification code for modifying a web address of the integrated shopping mall, an input code for a visitor's visit, an upper ID or code of a subscriber, and a recommended ID for each affiliate or group including one or more affiliate stores. Method of operation of the integrated shopping mall for electronic commerce characterized in that. The method according to claim 1 or 2, And configuring the screen configuration information according to at least one affiliate store request and storing the screen configuration information in correspondence with the access information of the affiliate store. The method of claim 3, wherein The screen configuration information, Method for operating an integrated shopping mall for e-commerce, characterized in that it comprises at least one or more of the web design configuration of the shopping mall, event information, pop-up information, the screen exposure, frequency, location of the affiliated store or other designated stores. The method according to claim 1 or 2, The activity information, Method of operating an integrated shopping mall for electronic commerce, characterized in that it comprises at least one or more of the visit occurrence, subscription generation, purchase information, recommendation information, access information to other affiliates through the access information.
KR1020090084710A 2009-09-09 2009-09-09 Operating method of a united shopping mall for electronic commerce KR20110026876A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020090084710A KR20110026876A (en) 2009-09-09 2009-09-09 Operating method of a united shopping mall for electronic commerce

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020090084710A KR20110026876A (en) 2009-09-09 2009-09-09 Operating method of a united shopping mall for electronic commerce

Publications (1)

Publication Number Publication Date
KR20110026876A true KR20110026876A (en) 2011-03-16

Family

ID=43933780

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020090084710A KR20110026876A (en) 2009-09-09 2009-09-09 Operating method of a united shopping mall for electronic commerce

Country Status (1)

Country Link
KR (1) KR20110026876A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180094212A (en) * 2017-02-14 2018-08-23 주식회사 스톤아이 Bonus calculating apparatus using number of visit and method thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180094212A (en) * 2017-02-14 2018-08-23 주식회사 스톤아이 Bonus calculating apparatus using number of visit and method thereof

Similar Documents

Publication Publication Date Title
KR100828881B1 (en) system and method for sharing gains to promote sales through evaluation contents of goods on web site
Danaher et al. A comparison of online and offline consumer brand loyalty
US20120095805A1 (en) Acquiring customer insight in a retail environment
CN112118116B (en) System and method for recommending merchant discussion groups based on settings in an e-commerce platform
CN102203816A (en) Method and system for displaying internet ad media using etags
KR20180099254A (en) Social networking service system and method for creating and sharing shopping review
US9754274B1 (en) Single tag method for webpage personal customization
US20140058796A1 (en) Method and system for providing proximity-based cross marketing and payment activity data
JP2012073990A (en) Advertisement distribution system and advertisement distribution method
KR101602106B1 (en) System, server and method of providing advertisement service
JP6151239B2 (en) Advertisement providing system and advertisement providing method for providing integrated electronic commerce market
KR101966009B1 (en) System providing reselling platform by curation contents marketing
KR20150018737A (en) Method for providing events to customers by matching advertiser to affiliated store
KR100885296B1 (en) Method and Apparatus for internet sale using sale contents
KR101737424B1 (en) Method and server for providing advertisement based on purchase and participation possibility of user
KR20200097544A (en) Platform system for resellers in contents curation marketing
KR20190107835A (en) Multi-Channel Shopping Mall System
Li et al. Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
JP2020027515A (en) Terminal control program, information processing device, terminal device, terminal control method, information processing method, and information processing program
JP2019164657A (en) Information processing device, information processing method and information processing program
KR20110026876A (en) Operating method of a united shopping mall for electronic commerce
KR101161341B1 (en) Goods advertisement system using cumstomized bar code and method thereof
KR20090000031A (en) Method and apparatus for providing internet advertisement base on user participation
US20160098732A1 (en) Handling Data from Online Retail Transactions
WO2015056795A1 (en) Affiliate profit return method and system

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
AMND Amendment
E601 Decision to refuse application
AMND Amendment
E902 Notification of reason for refusal
J201 Request for trial against refusal decision
J301 Trial decision

Free format text: TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20130102

Effective date: 20140723