KR20100116630A - 타겟 광고의 선택 - Google Patents

타겟 광고의 선택 Download PDF

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Publication number
KR20100116630A
KR20100116630A KR1020107018582A KR20107018582A KR20100116630A KR 20100116630 A KR20100116630 A KR 20100116630A KR 1020107018582 A KR1020107018582 A KR 1020107018582A KR 20107018582 A KR20107018582 A KR 20107018582A KR 20100116630 A KR20100116630 A KR 20100116630A
Authority
KR
South Korea
Prior art keywords
end user
user
advertisement
information
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
KR1020107018582A
Other languages
English (en)
Korean (ko)
Inventor
레이몬드 프란시스 주니어 해이즈
Original Assignee
마이크로소프트 코포레이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20100116630A publication Critical patent/KR20100116630A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020107018582A 2008-02-28 2009-01-26 타겟 광고의 선택 Ceased KR20100116630A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/039,429 2008-02-28
US12/039,429 US20090222315A1 (en) 2008-02-28 2008-02-28 Selection of targeted advertisements

Publications (1)

Publication Number Publication Date
KR20100116630A true KR20100116630A (ko) 2010-11-01

Family

ID=41013867

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020107018582A Ceased KR20100116630A (ko) 2008-02-28 2009-01-26 타겟 광고의 선택

Country Status (13)

Country Link
US (1) US20090222315A1 (https=)
EP (1) EP2248090A4 (https=)
JP (1) JP2011513837A (https=)
KR (1) KR20100116630A (https=)
CN (1) CN101960476A (https=)
BR (1) BRPI0908019A2 (https=)
CA (1) CA2716492A1 (https=)
MX (1) MX2010009106A (https=)
MY (1) MY154734A (https=)
RU (1) RU2010136271A (https=)
SG (1) SG188794A1 (https=)
WO (1) WO2009108430A1 (https=)
ZA (1) ZA201005430B (https=)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012118276A3 (ko) * 2011-03-02 2012-11-01 (주)올라웍스 콜렉션 정보를 이용하여 광고를 제공하기 위한 방법, 서버 및 컴퓨터 판독 가능한 기록 매체

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AU2008243102B2 (en) 2007-11-05 2012-01-19 Videobet Interactive Sweden AB A gaming system and a method of managing bandwidth usage in a gaming system
CN101853540A (zh) * 2010-06-08 2010-10-06 秦小枢 可插播广告的取款机或存取款机
US20120158499A1 (en) * 2010-12-21 2012-06-21 Google Inc. Providing Advertisements on a Social Network
CA2823208C (en) 2010-12-28 2019-03-05 Google Inc. Targeting based on social updates
US8661327B1 (en) * 2011-01-06 2014-02-25 Intuit Inc. Method and system for automated insertion of relevant hyperlinks into social media-based communications
US20130339153A1 (en) * 2012-06-14 2013-12-19 General Instrument Corporation Customization of multimedia
US20150324841A1 (en) * 2014-05-12 2015-11-12 Telefonaktiebolaget L M Ericsson (Publ) Context-sensitive advertising for internet protocol television
WO2016185447A1 (en) 2015-05-20 2016-11-24 Husqvarna Ab Outdoor power equipment tool
CA3148471A1 (en) * 2019-07-24 2021-01-28 Nooggi Pte Ltd A method and system for providing advertisements

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US6804659B1 (en) * 2000-01-14 2004-10-12 Ricoh Company Ltd. Content based web advertising
US6285985B1 (en) * 1998-04-03 2001-09-04 Preview Systems, Inc. Advertising-subsidized and advertising-enabled software
US6487538B1 (en) * 1998-11-16 2002-11-26 Sun Microsystems, Inc. Method and apparatus for local advertising
US7130808B1 (en) * 1999-12-29 2006-10-31 The Product Engine, Inc. Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
US8527345B2 (en) * 2000-01-06 2013-09-03 Anthony Richard Rothschild System and method for adding an advertisement to a personal communication
US6757661B1 (en) * 2000-04-07 2004-06-29 Netzero High volume targeting of advertisements to user of online service
US7155508B2 (en) * 2000-09-01 2006-12-26 Yodlee.Com, Inc. Target information generation and ad server
KR20040044558A (ko) * 2001-10-23 2004-05-28 코닌클리케 필립스 일렉트로닉스 엔.브이. 익명의 네트워크 액세스 방법과 클라이언트
US20030154126A1 (en) * 2002-02-11 2003-08-14 Gehlot Narayan L. System and method for identifying and offering advertising over the internet according to a generated recipient profile
US7599852B2 (en) * 2002-04-05 2009-10-06 Sponster Llc Method and apparatus for adding advertising tag lines to electronic messages
US8620732B2 (en) * 2003-09-11 2013-12-31 Catalina Marketing Corporation Method and system for presenting banners having direct link to user profile information
US20050222903A1 (en) * 2004-03-31 2005-10-06 Paul Buchheit Rendering content-targeted ads with e-mail
US8548846B2 (en) * 2004-12-13 2013-10-01 Microsoft Corporation System and method for online targeted billboard advertising
KR100678569B1 (ko) * 2005-01-05 2007-02-02 엔에이치엔(주) 네트워크 커뮤니티를 통한 타겟 광고 시스템 및 그 방법
US7665107B2 (en) * 2005-03-11 2010-02-16 Microsoft Corporation Viral advertising for interactive services
GB0508468D0 (en) * 2005-04-26 2005-06-01 Ramakrishna Madhusudana Method and system providing data in dependence on keywords in electronic messages
CA2613200A1 (en) * 2005-06-28 2007-01-04 Choicestream, Inc. Methods and apparatus for a statistical system for targeting advertisements
US8560385B2 (en) * 2005-09-02 2013-10-15 Bees & Pollen Ltd. Advertising and incentives over a social network
US20070198342A1 (en) * 2006-02-17 2007-08-23 Derek Collison Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads
US20070198343A1 (en) * 2006-02-17 2007-08-23 Derek Collison Assessing advertiser charges for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents and/or for user actions on such distributed ads
US20070198344A1 (en) * 2006-02-17 2007-08-23 Derek Collison Advertiser interface for entering user distributed advertisement-enabled advertisement information
JP2007233906A (ja) * 2006-03-03 2007-09-13 Cho & Company Co Ltd 広告提供装置、広告提供方法及び広告提供プログラム
WO2008004753A1 (en) * 2006-07-07 2008-01-10 Lg Electronics Inc. Method for advertising in ip multimedia subsystem and server and terminal thereof
WO2008062423A1 (en) * 2006-11-22 2008-05-29 Natesh Babu Desu Ramanjaneyulu A real-time system and method to disseminate information
US8224359B2 (en) * 2006-12-22 2012-07-17 Yahoo! Inc. Provisioning my status information to others in my social network
US10248956B2 (en) * 2007-12-10 2019-04-02 Excalibur Ip, Llc Advertising associated with multimedia content

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012118276A3 (ko) * 2011-03-02 2012-11-01 (주)올라웍스 콜렉션 정보를 이용하여 광고를 제공하기 위한 방법, 서버 및 컴퓨터 판독 가능한 기록 매체

Also Published As

Publication number Publication date
ZA201005430B (en) 2011-10-26
EP2248090A1 (en) 2010-11-10
US20090222315A1 (en) 2009-09-03
BRPI0908019A2 (pt) 2015-12-01
MY154734A (en) 2015-07-15
CN101960476A (zh) 2011-01-26
JP2011513837A (ja) 2011-04-28
AU2009217646A1 (en) 2009-09-03
WO2009108430A1 (en) 2009-09-03
SG188794A1 (en) 2013-04-30
RU2010136271A (ru) 2012-03-10
MX2010009106A (es) 2010-09-09
EP2248090A4 (en) 2011-05-25
CA2716492A1 (en) 2009-09-03

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KR20100116630A (ko) 타겟 광고의 선택
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Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20100820

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
A201 Request for examination
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20131226

Comment text: Request for Examination of Application

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20150204

Patent event code: PE09021S01D

E601 Decision to refuse application
PE0601 Decision on rejection of patent

Patent event date: 20150828

Comment text: Decision to Refuse Application

Patent event code: PE06012S01D

Patent event date: 20150204

Comment text: Notification of reason for refusal

Patent event code: PE06011S01I