KR20100110964A - Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system - Google Patents

Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system Download PDF

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Publication number
KR20100110964A
KR20100110964A KR1020090029273A KR20090029273A KR20100110964A KR 20100110964 A KR20100110964 A KR 20100110964A KR 1020090029273 A KR1020090029273 A KR 1020090029273A KR 20090029273 A KR20090029273 A KR 20090029273A KR 20100110964 A KR20100110964 A KR 20100110964A
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South Korea
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user
lottery
code data
advertisement
customer
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KR1020090029273A
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Korean (ko)
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이주열
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이주열
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Priority to KR1020090029273A priority Critical patent/KR20100110964A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/34—Betting or bookmaking, e.g. Internet betting

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a custom advertising technique by analyzing the lottery purchase customer propensity using the existing lottery lottery (lottery) system.

According to the present invention, a user (official lotto purchaser) accesses his or her personal computer or mobile terminal and requests an advertisement request by accessing a web server via an internet network. When the user requests an advertisement request, the central processing unit registers a customer. Determining whether there is user information by searching the unit, and if there is user information, distinguishing and displaying the customer's propensity to extract the first code data, and if there is no user information, after inducing registration Extracting the first code data by distinguishing and displaying the client's disposition, extracting the second code data by selecting the target advertisement target desired by the advertiser, and extracting the second code data of the advertiser stored in the registered customer unit. To retrieve the second code data that matches the first code data and copy the advertisement data linked to the data. Transmitting a video or other advertisement list from the mobile device to a personal computer or a mobile terminal, when the user views any advertisement in the advertisement list, the central processing unit of the web server or the WAP server gives an approval number, and the user approves Entering the number and the lottery number (lottery lottery) consists of the step of confirming the fact that the user wins the lottery number again.

The present invention purchases a lotto lottery on the market to give a free lottery opportunity to the user (lottery purchaser) with the lottery is completed at the same time to analyze the user's registration information to provide advertisers tailored only for that user This has the effect of maximizing the advertiser's advertising effect.

Description

Customized advertising technique based on the analysis of the propensity of lottery purchase customers using the lottery system {omitted}

The present invention relates to a customized advertising technique according to the analysis of customer preferences, specifically, a user who purchases a lottery lottery, lottery lottery, etc., regardless of the result of the fact that the winning through the lottery using the user's registration information of the user By providing customized advertisements for the user based on data analyzing customers such as age, propensity, hobbies and interests, the user has a chance to win a lottery once again with the existing lottery, eliminating the expense of purchasing the lottery, The advertiser relates to a customized advertising technique according to the customer's propensity to directly advertise to the desired advertising target.

In the conventional method of advertising via the Internet, a large number of advertisements targeting an unspecified number take up.

These advertising techniques have various problems, such as advertising vehicle purchases to teenagers or advertising MP3s to users in their 50s, and there are problems such as the user disregarding watching Internet advertisements. Was insignificant. In addition, the way that Internet users advertise to many portal site companies has an enormous burden of advertising costs and has a problem that must be done to an unspecified majority.

For advertisers, advertising only to product targets at the lowest cost is the most efficient advertising technique. In addition, advertising techniques that induce interest while naturally watching advertisements have emerged. For example, Korean Patent Application No. 10-2001-0021550 (product advertisement method using the Internet) is an advertisement method using an internet lottery sale, and a user accesses an internet site where a lottery is sold and pays a certain amount to receive a lottery ticket. After the purchase, a method of advertising is disclosed by encouraging users to naturally watch an advertisement and then take an ad quiz in order to allow users to take a certain amount of money or goods.

However, buying a lottery ticket in advance and seeing an advertisement is a burden of gold expenditure.

Therefore, according to the present invention, regardless of the result of the fact that the user who purchased the lottery lottery, the lottery lottery, etc., won through the lottery, the user's inclination of the user's age, propensity, hobby, interest, etc. By providing customized advertisements for the user based on the analyzed data, customers who use the lottery system to increase the effectiveness of advertisements by showing the advertisements to only the targets desired by the advertisers once again with the opportunity of lottery lottery without the expense to the users The purpose is to provide personalized advertising according to the propensity.

The present invention to provide a user with a personalized advertising method according to the customer preferences,

A user accessing a personal computer or a mobile terminal of the user and requesting to view an advertisement by accessing a web server through an internet network;

When the user requests the advertisement viewing, the central processing unit searches the registered customer unit to determine whether the user's information exists, extracts the first code data to be distinguished, and if there is no information of the user, induces registration and registers the user. Extracting first code data that identifies a customer's disposition,

Registering the target advertisement targets desired by the advertiser and extracting it as second code data;

The second code data of the advertiser stored in the registered customer unit is extracted, the second code data matching the first code data is retrieved, and the advertisement data connected to the data is moved from the database to a video or other advertisement list on a personal computer or moving. Transmitting to the terminal,

When the user watches any one of the advertisement list, the central processing unit of the web server or the WAP server gives an approval number, and

When the user inputs the approval number and the lottery number, the user reconstructs the lottery number and confirms the winning facts.

According to the present invention, there is an effect of providing a personalized advertisement tailored only to the user by using the user's registered information and analyzing the customer's age, propensity, hobby, interest, and the like.

In addition, the present invention functions to enhance the advertising effect by coding to advertise only to users with a certain condition.

In addition, the present invention has a function to reduce the load of the web server by coding the target of the advertisements desired by the user and the advertiser by the propensity to improve the operation of the web server even when many users access at a time.

To this end, the present invention will now be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating a general-purpose internet network to which a personal computer 10 and a web server for internet advertisement 30 are connected, mainly with an internet network 20. FIG. A diagram showing an internal block diagram of the web server 30 for personalized advertisement suitable for a user using data. 3 is a flowchart illustrating a customized advertisement method through distinguishing a user and a target audience tendency.

The web server 30 controls the interface 31 connected to the Internet network 20, and commands and data input and output through the interface 31 to analyze the user information of the registered customer unit 33, if necessary, In accordance with the request for a customized advertisement, the central processing unit 32, which retrieves and extracts advertisement data corresponding to the information from the advertisement database 34 and provides the user's personal computer 10 through the interface 31, images or texts, and the like. It consists of a database 34 for storing data for advertisement, and a registered customer unit 33 for storing the advertisement target information of the user and the advertiser by coding.

A plurality of users access their own personal computer 10 and requests the advertisement viewing by accessing the web server 30 for a customized advertisement through the Internet network 20 through the input / output device to give a custom advertisement through the approval number (S10). ). For reference, users are people who have bought a lottery ticket and finished the lottery before accessing the web server 30.

When the user who accesses the web server 30 requests advertisement viewing (S10), the central processing unit 32 searches the registered customer unit 33 to determine the presence or absence of user information (S20), and the registered user information. If there is a first code data indicating the customer's disposition is extracted (S30), if there is no registered user information is induced (S21) after the first to display the disposition of the registered user The code data is extracted (S30). Here, the registered information of the user is composed of gender, age, place of residence, hobbies, interests, and the like, and these are coded first code data. For example, men are numbered 1, women are numbered 2, teenagers are numbered 20, 1 is 20, etc. Residency is Seoul, number 1 is Gyeonggi-do 2, etc. When reading 2 is listening to music 3 and the like, when the hobby of an 18-year-old boy living in Seoul is listening to music, the first code data is '1113'. Therefore, the number of combinations of the first code data may be hundreds or thousands.

Next, the advertiser registers the target audience desired by the propensity in the registered customer unit 33 (S11), and selects the target target audience by dividing into gender, age, place of residence, hobbies, interests, etc. in the same format as the user registration information. Again, there can be hundreds or thousands of combinations of second code data.

When the advertisement target is classified according to propensity and extracted as the second code data (S31), the second code data matching the first code data is matched and searched (S32). The video and other advertisements are listed and transmitted to the personal computer 10 for viewing by the user (S40). For example, if an advertiser is a Hyundai Motor Dealership in Samsung-dong, Gangnam-gu, Seoul, and wants to sell 10% off small car Avante to men and women over 30 years old, and only wants to advertise to those who have a job, the second code data is set as '0314'. It is registered in the customer part 33. In the above example, if the first code data is '0314' and the second code data is '0314', the advertisement data stored as the second code data '0314' is retrieved from the database 34 and then advertised to the user. The list will be sent.

The list of advertisements transmitted as described above can be very useful to advertisers as advertisements suitable for the propensity of customers, and users have a chance of re-lottery free of charge in exchange for watching the advertisements suitable for them.

When the user views the transmitted advertisement list and watches one of the advertisements, the central processing unit 32 of the web server 30 gives an approval number while watching the advertisement list (S50). The approval number may be given after viewing or in the form of subtitle processing in the advertisement screen. Then, when the user inputs the approval number and the lottery number (S60) and transmits the lottery number again, the user confirms the winning fact (S70).

The authorization number may be transmitted to the web browser of the personal computer 10 currently viewed by the user, and may be transmitted through a mobile terminal such as a mobile phone through a text transmission method, for example, a short text service method (SMS).

Meanwhile, the present invention may be modified in various forms. For example, the present invention can be implemented by using an Internet page of a mobile terminal such as a mobile phone instead of a personal computer. In this case, it is obvious that the web server 30 operates as a swap server.

The present invention has been described in detail above.

However, the present invention can be modified in various ways within the scope of the claims without departing from the scope of the claims.

1 is a block diagram schematically illustrating a general-purpose internet network in which a personal computer and a web server for internet advertisements are connected based on the internet network.

2 is a block diagram showing the inside of a web server.

3 is a flowchart illustrating a customized advertisement method according to a customer tendency.

** Description of symbols for the main parts of the drawing **

10: personal computer or mobile terminal 20: Internet network

30: web server or swap server 31: interface

32: central processing unit 33: registered customer department

34: database

Claims (3)

In the customized advertising technique according to the customer tendency using the lottery lottery system, A user accessing a personal computer or a mobile terminal of the user and requesting to view an advertisement by accessing a web server through an internet network; When the user requests to view the advertisement, the central processing unit searches for the registered customer unit to determine whether the user information, In the case of a registered user, the first code data indicating the propensity of the customer is extracted, and in the case of an unregistered user, the first code data indicating the propensity of the registered customer is extracted after inducing registration. step, Registering the advertisement target desired by the advertiser by propensity and extracting it as second code data, The second code data of the advertiser stored in the registered customer unit is extracted, the second code data matching the first code data is retrieved, and the advertisement data connected to the data is moved from the database to a video or other advertisement list on a personal computer or moving. Transmitting to the terminal, When the user watches any one of the advertisement list, the central processing unit of the web server or the WAP server gives an approval number, and If the user inputs the approval number and the lottery number is sent to the user by re-drawing the lottery number to confirm the fact that the user consists of personalized advertising method characterized in that it consists of. The method of claim 1, wherein the first code data and the second code data are data expressed as a series of numerical combinations of personal information such as gender, age, hobby, place of residence, and interest. Personalized advertising method. The method according to claim 1 or 2, wherein the approval number is transmitted by a text message transmission method.
KR1020090029273A 2009-04-06 2009-04-06 Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system KR20100110964A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017150935A1 (en) * 2016-03-04 2017-09-08 박병준 User-selectable lottery providing method and system

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017150935A1 (en) * 2016-03-04 2017-09-08 박병준 User-selectable lottery providing method and system

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