KR20100110964A - Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system - Google Patents
Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system Download PDFInfo
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- KR20100110964A KR20100110964A KR1020090029273A KR20090029273A KR20100110964A KR 20100110964 A KR20100110964 A KR 20100110964A KR 1020090029273 A KR1020090029273 A KR 1020090029273A KR 20090029273 A KR20090029273 A KR 20090029273A KR 20100110964 A KR20100110964 A KR 20100110964A
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- 238000000034 method Methods 0.000 title claims abstract description 22
- 230000001939 inductive effect Effects 0.000 claims abstract 2
- 230000005540 biological transmission Effects 0.000 claims description 2
- 230000000694 effects Effects 0.000 abstract description 4
- 238000010586 diagram Methods 0.000 description 5
- 239000000284 extract Substances 0.000 description 2
- 238000013475 authorization Methods 0.000 description 1
- 238000007796 conventional method Methods 0.000 description 1
- PCHJSUWPFVWCPO-UHFFFAOYSA-N gold Chemical compound [Au] PCHJSUWPFVWCPO-UHFFFAOYSA-N 0.000 description 1
- 239000010931 gold Substances 0.000 description 1
- 229910052737 gold Inorganic materials 0.000 description 1
- 230000008685 targeting Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/34—Betting or bookmaking, e.g. Internet betting
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a custom advertising technique by analyzing the lottery purchase customer propensity using the existing lottery lottery (lottery) system.
According to the present invention, a user (official lotto purchaser) accesses his or her personal computer or mobile terminal and requests an advertisement request by accessing a web server via an internet network. When the user requests an advertisement request, the central processing unit registers a customer. Determining whether there is user information by searching the unit, and if there is user information, distinguishing and displaying the customer's propensity to extract the first code data, and if there is no user information, after inducing registration Extracting the first code data by distinguishing and displaying the client's disposition, extracting the second code data by selecting the target advertisement target desired by the advertiser, and extracting the second code data of the advertiser stored in the registered customer unit. To retrieve the second code data that matches the first code data and copy the advertisement data linked to the data. Transmitting a video or other advertisement list from the mobile device to a personal computer or a mobile terminal, when the user views any advertisement in the advertisement list, the central processing unit of the web server or the WAP server gives an approval number, and the user approves Entering the number and the lottery number (lottery lottery) consists of the step of confirming the fact that the user wins the lottery number again.
The present invention purchases a lotto lottery on the market to give a free lottery opportunity to the user (lottery purchaser) with the lottery is completed at the same time to analyze the user's registration information to provide advertisers tailored only for that user This has the effect of maximizing the advertiser's advertising effect.
Description
The present invention relates to a customized advertising technique according to the analysis of customer preferences, specifically, a user who purchases a lottery lottery, lottery lottery, etc., regardless of the result of the fact that the winning through the lottery using the user's registration information of the user By providing customized advertisements for the user based on data analyzing customers such as age, propensity, hobbies and interests, the user has a chance to win a lottery once again with the existing lottery, eliminating the expense of purchasing the lottery, The advertiser relates to a customized advertising technique according to the customer's propensity to directly advertise to the desired advertising target.
In the conventional method of advertising via the Internet, a large number of advertisements targeting an unspecified number take up.
These advertising techniques have various problems, such as advertising vehicle purchases to teenagers or advertising MP3s to users in their 50s, and there are problems such as the user disregarding watching Internet advertisements. Was insignificant. In addition, the way that Internet users advertise to many portal site companies has an enormous burden of advertising costs and has a problem that must be done to an unspecified majority.
For advertisers, advertising only to product targets at the lowest cost is the most efficient advertising technique. In addition, advertising techniques that induce interest while naturally watching advertisements have emerged. For example, Korean Patent Application No. 10-2001-0021550 (product advertisement method using the Internet) is an advertisement method using an internet lottery sale, and a user accesses an internet site where a lottery is sold and pays a certain amount to receive a lottery ticket. After the purchase, a method of advertising is disclosed by encouraging users to naturally watch an advertisement and then take an ad quiz in order to allow users to take a certain amount of money or goods.
However, buying a lottery ticket in advance and seeing an advertisement is a burden of gold expenditure.
Therefore, according to the present invention, regardless of the result of the fact that the user who purchased the lottery lottery, the lottery lottery, etc., won through the lottery, the user's inclination of the user's age, propensity, hobby, interest, etc. By providing customized advertisements for the user based on the analyzed data, customers who use the lottery system to increase the effectiveness of advertisements by showing the advertisements to only the targets desired by the advertisers once again with the opportunity of lottery lottery without the expense to the users The purpose is to provide personalized advertising according to the propensity.
The present invention to provide a user with a personalized advertising method according to the customer preferences,
A user accessing a personal computer or a mobile terminal of the user and requesting to view an advertisement by accessing a web server through an internet network;
When the user requests the advertisement viewing, the central processing unit searches the registered customer unit to determine whether the user's information exists, extracts the first code data to be distinguished, and if there is no information of the user, induces registration and registers the user. Extracting first code data that identifies a customer's disposition,
Registering the target advertisement targets desired by the advertiser and extracting it as second code data;
The second code data of the advertiser stored in the registered customer unit is extracted, the second code data matching the first code data is retrieved, and the advertisement data connected to the data is moved from the database to a video or other advertisement list on a personal computer or moving. Transmitting to the terminal,
When the user watches any one of the advertisement list, the central processing unit of the web server or the WAP server gives an approval number, and
When the user inputs the approval number and the lottery number, the user reconstructs the lottery number and confirms the winning facts.
According to the present invention, there is an effect of providing a personalized advertisement tailored only to the user by using the user's registered information and analyzing the customer's age, propensity, hobby, interest, and the like.
In addition, the present invention functions to enhance the advertising effect by coding to advertise only to users with a certain condition.
In addition, the present invention has a function to reduce the load of the web server by coding the target of the advertisements desired by the user and the advertiser by the propensity to improve the operation of the web server even when many users access at a time.
To this end, the present invention will now be described in detail with reference to the accompanying drawings.
1 is a block diagram schematically illustrating a general-purpose internet network to which a
The
A plurality of users access their own
When the user who accesses the
Next, the advertiser registers the target audience desired by the propensity in the registered customer unit 33 (S11), and selects the target target audience by dividing into gender, age, place of residence, hobbies, interests, etc. in the same format as the user registration information. Again, there can be hundreds or thousands of combinations of second code data.
When the advertisement target is classified according to propensity and extracted as the second code data (S31), the second code data matching the first code data is matched and searched (S32). The video and other advertisements are listed and transmitted to the
The list of advertisements transmitted as described above can be very useful to advertisers as advertisements suitable for the propensity of customers, and users have a chance of re-lottery free of charge in exchange for watching the advertisements suitable for them.
When the user views the transmitted advertisement list and watches one of the advertisements, the
The authorization number may be transmitted to the web browser of the
Meanwhile, the present invention may be modified in various forms. For example, the present invention can be implemented by using an Internet page of a mobile terminal such as a mobile phone instead of a personal computer. In this case, it is obvious that the
The present invention has been described in detail above.
However, the present invention can be modified in various ways within the scope of the claims without departing from the scope of the claims.
1 is a block diagram schematically illustrating a general-purpose internet network in which a personal computer and a web server for internet advertisements are connected based on the internet network.
2 is a block diagram showing the inside of a web server.
3 is a flowchart illustrating a customized advertisement method according to a customer tendency.
** Description of symbols for the main parts of the drawing **
10: personal computer or mobile terminal 20: Internet network
30: web server or swap server 31: interface
32: central processing unit 33: registered customer department
34: database
Claims (3)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090029273A KR20100110964A (en) | 2009-04-06 | 2009-04-06 | Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090029273A KR20100110964A (en) | 2009-04-06 | 2009-04-06 | Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system |
Publications (1)
Publication Number | Publication Date |
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KR20100110964A true KR20100110964A (en) | 2010-10-14 |
Family
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
KR1020090029273A KR20100110964A (en) | 2009-04-06 | 2009-04-06 | Customized advertising technique based on the analysis of lottery purchase customers' propensity using lottery system |
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Country | Link |
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KR (1) | KR20100110964A (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2017150935A1 (en) * | 2016-03-04 | 2017-09-08 | 박병준 | User-selectable lottery providing method and system |
-
2009
- 2009-04-06 KR KR1020090029273A patent/KR20100110964A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2017150935A1 (en) * | 2016-03-04 | 2017-09-08 | 박병준 | User-selectable lottery providing method and system |
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