KR20100095672A - Cost account system and method in use of advetisement and coupon service based on wireless communication within speicific zone - Google Patents

Abstract

PURPOSE: A system and a method for calculating advertisement coupon service charges based on local area communication are provided to supply a customized advertisement coupon to an individual customer. CONSTITUTION: A sensing unit(100) senses a mobile terminal(600) located within the radius of local area wireless communication. An advertisement coupon service providing unit(300) transmits an advertisement coupon to the sensed mobile terminal. The advertisement coupon service providing unit generates/stores/manages logs for charging. An access unit(200) receives access by receiving an access request from the mobile terminal by the local area communication.

Description

Billing system and method for billing service based on near field communication {COST ACCOUNT SYSTEM and METHOD IN USE OF Advetisement and Coupon Service based on wireless communication within Speicific Zone}

The present invention relates to a system and method for billing payment system based on short-range wireless communication, and more particularly, when a mobile terminal equipped with a short-range wireless communication module enters a specific area that can be detected from a short-range wireless communication sensing device or short-range wireless. When entering a specific area that can communicate with the communication access device, the mobile terminal searches for and provides customized advertisement coupons by referring to the environment setting information previously set by the user and the location information of the sensing device or access device, and the advertisement coupon transmission fee The present invention relates to a system and method for performing billing settlement by calculating an advertisement coupon authentication processing fee, a connection log information provision fee, a usage statistics information provision fee compared to a coupon transmission, and a fee for using a near field communication device.

The system and method for providing an advertisement coupon based on short-range wireless communication according to the related art pushes a product or coupon information related to a zone to a mobile terminal by sliding it onto a standby screen when a mobile terminal equipped with a Zigbee module enters a service zone. Display technology has been proposed.

In addition, when the mobile terminal receives the product or coupon information associated with the pushed zone, it is determined whether the same information is stored in the mobile terminal, and the product or coupon information related to the received zone must be deleted or stored.

Meanwhile, in another method and system for providing a short-range wireless communication-based advertisement coupon according to the related art, a Zigbee module installed in an affiliated store continuously transmits a zone ID of the affiliated store, and a mobile terminal equipped with a Zigbee module provides a predetermined telephone call for a coupon service request. When selecting a number and requesting a call, an outgoing message including the zone ID of the affiliated store received by the Zigbee module is sent, and whether or not the coupon service is requested based on the predetermined phone number, A technology for providing a coupon to a mobile terminal through a mobile communication network by inquiring whether there is a coupon that can be issued has been proposed.

Meanwhile, another conventional method and system for providing a short-range wireless communication-based advertisement coupon according to the related art stores a short-range communication AP (Access Point) that receives a promotional message and portal code information from an information providing server, and stores in a database therein, a promotional message, Perform service setting for transmitting portal code information to the dual terminal, and when the dual terminal enters the area controlled by the short range communication AP itself, attempts to connect to the dual terminal using short range wireless communication such as Bluetooth to establish a link. Set, and send a promotional message and portal code information to the dual terminal. The dual terminal receiving the promotional message and the portal code information from the short-range communication AP stores the promotional message and the portal code information for a predetermined time and outputs it on the provided screen. When the user of the terminal checks the promotional message displayed on the screen of the dual terminal and wants to retrieve detailed information thereof, the user selects the promotional message through key operation to access the information providing server using the wireless Internet service according to the portal code information. Is proposed.

However, the prior art as described above may receive an advertisement coupon only because the mobile terminal user has entered a zone capable of short-range wireless communication even when the mobile terminal user does not want an advertisement coupon, thereby causing privacy infringement and spam issues, as well as transmitting an advertisement coupon. According to the mobile terminal does not manage the transmission of the advertising coupons or do not refer to the transmission log prior to the transmission of the advertising coupons the inefficiency of continuously transmitting the same advertising coupons to the same mobile terminal, and the advertising coupons that are sent by the mobile terminal itself It cannot be ignored, the user can not selectively receive only the advertising coupons preferred by the user, can not provide the customized advertising coupons for the user, in order to receive a coupon that can actually use a mobile network connection is required, Receive an ad coupon There is a complexity to determine whether or not it is the same as the existing received and stored advertising coupons, and it is impossible to identify the customer who receives the advertising coupon message except the customer who downloads the advertising coupon through the mobile communication network. It is not possible to provide a coupon limited to a specific customer, and can not generate and store the log for the coupon provided, there is no billing settlement technology and method accordingly.

Currently developed short range communication technologies include Bluetooth, Zigbee, UWB, Wi-Fi, and RFID.

Bluetooth is the industry standard for Personal Area Networks using the IEEE 802.15.1 specification. Bluetooth enables a variety of devices to communicate with each other using radio frequencies that are available worldwide at a safe and low cost. Bluetooth uses 2.45GHz, the ISM band. Versions 1.1 and 1.2 reach 723.1 kilobits per second, and version 2.0 features an Enhanced Data Rate (EDR), which is 2.1 megabits per second.

ZigBee is one of the IEEE 802.15.4 standards supporting near field communication. It has strong networking capabilities, low current consumption, and a small amount of information to communicate. It is a technology for ubiquitous computing. Recently, the radius of communication has been widened up to the maximum of 1km, and in mobile phone applications, the existing mobile communication network is used as the backbone and Zigbee, a short-range wireless communication standard, is created to create a new application field of convergence concept. This has the advantage that new application services such as home network mobile phone control and short range wireless games can be created.

Solutions for ZigBee-standard-supported networks available in the digital home are being developed and commercialized. These solutions consist of gateways and routers, respectively, and support interoperability between ZigBee and heterogeneous networks. It performs WEB and WAP, remote control and SMS service. When using a gateway, network interworking between Zigbee network and IP (Internet Protocol) network is possible.

UWB (Ultra-wideband) is a high-speed wireless data transmission technology that uses ultra-wide bandwidth of several GHz band, and it has higher speed (600Mbps ~ 1Gbps) and low power (one-hundredth of mobile phones and wireless LAN) compared to existing IEEE 802.11 and Bluetooth. There is this. Local area network (LAN) that connects PCs, peripherals, and consumer electronics with high-speed wireless interfaces in near-field spaces (average 10-20 meters, up to 100 meters), wall-view radars for viewing through building walls, high-precision positioning, vehicle collision avoidance devices, It can be used in many fields such as mine buried detection, loss prevention system, and detection of objects inside the body. UWB's unique location recognition function calculates the relative distance based on the transmission speed between the minimum paths between nodes, so that even the smallest space within 1 inch, the shortest path, can be checked.

Radio-Frequency IDentification (RFID) is a technology that uses radio waves to recognize information over long distances and requires RFID tags and RFID readers. An RFID tag consists of an antenna and an integrated circuit, which records information in the integrated circuit and transmits the information to the reader via the antenna. This information is used to identify the tagged object. Low frequency RFID systems (30 kHz to 600 kHz) are used in short transmission areas up to about 1.8 m, while high frequency RFID systems (850 MHz to 950 MHz and 2.4 GHz to 2.5 GHz) provide long distance transmission capabilities of 27 m or more. do.

Wireless LAN (Wi-Fi) is a local area network that uses spread spectrum or electromagnetic wave-based OFDM modulation technology to enable devices in limited areas to communicate with each other. Users can go around the WLAN support area and connect to the network.

Literature Information of the Prior Art

[Document 1] Republic of Korea Patent No. 10-0681125

[Document 2] Korean Patent Registration No. 10-0594491

[Document 3] Korea Patent Registration No. 10-0627811

The present invention has been made to solve the above problems, it is an object of the present invention to provide an advertising coupon customized to the location of the customer.

Another object of the present invention is to enable a customer to dynamically set whether or not to receive an advertising coupon.

Another object of the present invention is to be able to receive only the advertising coupons preferred by the customer.

Still another object of the present invention is to provide an advertisement coupon that corresponds to the customer's movement path.

Yet another object of the present invention is to avoid transmitting duplicate advertisement coupons to specific customers.

Still another object of the present invention is to provide a differentiated advertisement coupon with reference to the propensity of the customer.

Another object of the present invention is to avoid the need for a separate network connection in addition to the short-range wireless communication network to download the coupon.

Another object of the present invention is to replace the payment of the access fee through the transmission and reception of the advertising coupon instead of charging the customer for the use of the short-range wireless communication device.

Still another object of the present invention is to provide an advertising coupon payment and use, and the payment settlement according to the advertising coupon certification.

Short-range wireless communication-based advertising coupon service billing settlement system of the present invention for achieving the above object,

Sensing means for detecting a mobile terminal located within a short range wireless communication radius;

It is characterized in that it comprises an advertising coupon service providing means for transmitting the advertising coupon to the detected mobile terminal, and generates and stores the log for billing settlement

Short-range wireless communication-based advertising coupon service billing settlement system according to another embodiment of the present invention,

Connection means for receiving a connection request from a mobile terminal through short-range wireless communication, authenticating the connection, and processing the connection;

It is characterized in that it comprises an advertising coupon service providing means for transmitting the advertising coupon to the connected mobile terminal, and generates and stores the log for billing settlement.

Short-range wireless communication-based advertising coupon service billing settlement system according to another embodiment of the present invention,

Sensing means for detecting a mobile terminal located within a short range wireless communication radius;

Connection means for performing a connection processing to a mobile terminal through near field communication;

It is characterized in that it comprises an advertisement coupon service providing means for transmitting the advertisement coupon to the mobile terminal, and generates and stores the log for billing settlement.

In addition, the billing system for advertising coupon service based on short-range wireless communication according to another embodiment of the present invention

And a billing settlement means for calculating a service fee and performing billing settlement with reference to the log managed by the advertisement coupon service providing means.

At this time, the billing settlement means,

Characterized in that the billing settlement including at least one or more billing settlement target of the sensing means provider, the access means provider, advertising coupon issuing merchant operators, mobile terminal users.

In this case, the service fee is,

At least one of ad coupon transmission fee, ad coupon authentication processing fee, ad coupon usage fee, detection log information provision fee, access log information provision fee, usage statistics information provision fee compared to advertisement coupon transmission, and short-range wireless communication access fee Characterized in that it comprises a.

In addition, the short-range wireless communication-based advertising coupon service billing settlement system according to another embodiment of the present invention,

And an affiliated store service providing means for registering, modifying, and deleting advertisement coupon content and metadata to be transmitted from the advertisement coupon service providing means to the mobile terminal.

In addition, the advertising coupon service providing means,

It is characterized by determining whether the advertisement coupon transmission target using the mobile terminal identification information.

In addition, the log managed by the advertisement coupon service providing means,

And at least one or more of an advertisement coupon transmission log, an advertisement coupon authentication request and processing result log from the affiliate store, and an advertisement coupon transmission request log from the affiliated store service providing means.

In addition, the advertisement coupon transmission log,

Detection device ID, detection start time, detection end time, access device ID, access start time, access end time, mobile terminal identification information, advertising coupon transmission start time, advertising coupon transmission end time, transmission advertising coupon ID, transmission result code It is characterized by including at least one or more data.

In addition, the sensing means,

Characterized by the unique identification information to identify each of the one or more sensing means.

At this time, the sensing means,

When the mobile terminal is detected, the mobile terminal identification information included in the detection signal may be extracted or the mobile terminal identification information may be collected through a wireless communication connection.

At this time, the mobile terminal identification information,

At least one piece of information such as near field communication device type, near field communication device ID, RFID tag number, node ID, phone number, USIM card ID, IP address, CAS ID, terminal serial number, terminal model name, terminal name, and location information It is characterized by including.

In addition, the sensing means,

Characterized by generating and storing the log information on the detection of the mobile terminal.

In addition, according to another additional aspect, the advertising coupon service providing means,

The mobile terminal may be configured to search for and provide a customized advertisement coupon by identifying a movement route by referring to log information detected by one or more sensing means for a specific mobile terminal.

In addition, according to another additional aspect, the advertising coupon service providing means,

Before transmitting the advertisement coupon, the log may be searched to determine whether to transmit the advertisement or to select the transmission advertisement coupon.

 In addition, according to another additional aspect, the advertising coupon service providing means,

The at least one advertisement coupon may be extracted by searching the database according to a search condition including at least one of the detector identification information, the detected mobile terminal identification information, and the current time information.

In addition, according to another additional aspect, the advertising coupon service providing means,

Collecting location information by using the unique identification information of the sensor, search the database using the location information as a search condition to search for an advertising coupon customized to the sensor location.

In addition, according to an additional aspect, the mobile terminal,

Characterized in that the advertisement coupon service transmitted from the advertisement coupon service providing means received by filtering the configuration information to provide.

In addition, according to another additional aspect, the mobile terminal,

After receiving the advertisement coupon, the user's route guide execution command identifies the affiliate store location information included in the received advertisement coupon meta information, the satellite GPS position information of the mobile terminal, the network GPS position information of the mobile terminal, and the sensing device of the sensing means. It is characterized by providing a route guidance to the advertising coupon available merchants with reference to the information, including at least one or more information of the access device identification information of the access means.

In addition, according to another additional aspect, the advertising coupon service providing means,

It is characterized by collecting one or more mobile terminal detection log from one or more detection means.

In addition, according to another additional aspect, the advertising coupon service providing means,

When receiving an authentication request for the advertisement coupon received in the mobile terminal from the merchant advertising coupon authentication device, characterized in that the authentication is determined.

In addition, according to another additional aspect, the sensing means,

A sensor device is provided.

Further, according to another additional aspect, the sensing means and the advertising coupon service providing means,

 It is characterized in that it is connected to at least one network of short-range wireless communication, wired Internet, wireless Internet, dedicated line.

In addition, according to another additional aspect, the short-range wireless communication,

At least one protocol of Bluetooth, Zigbee, Ultra-Wideband (UWB), Wireless LAN (Wi-Fi), and Radio Frequency Identification (RFID) is used.

Further, according to another additional aspect, the connecting means,

At least one or more information of mobile terminal identification information and environment setting information managed in the mobile terminal may be received from the mobile terminal during a connection authentication request or an access process from the mobile terminal.

In addition, the environment setting information,

Registered or changed by the user or downloaded to the wireless Internet, including at least one of advertisement coupon reception, preferred advertisement coupon category, recommendation after receiving the advertisement coupon, notification of advertisement coupon reception, and user demographic information. It is characterized by being managed.

In addition, according to another additional aspect, the advertising coupon service providing means,

And at least one or more of an advertisement coupon transmission determination process and a preferred advertisement coupon search process with reference to the environment setting information received from the mobile terminal.

In addition, according to another additional aspect, the advertising coupon service providing means,

The mobile terminal may be configured to search for and provide a customized advertisement coupon by identifying a movement path with reference to log information that has been accessed from one or more access means for a specific mobile terminal.

In addition, according to another additional aspect, the advertising coupon service providing means,

Collecting location information by using the unique identification information of the access device, characterized in that to search the database using the location information as a search condition to search for an advertising coupon customized to the location of the sensing device.

In addition, according to another additional aspect, the advertising coupon service providing means,

It collects and manages one or more mobile terminal access logs from one or more access means.

In addition, according to another additional aspect, the access means and advertising coupon service providing means,

Near field communication, wired Internet, wireless Internet, portable Internet, WiBro, a dedicated line, it is characterized in that connected to at least one or more networks of the cable.

Short-range wireless communication-based advertising coupon service billing method of the present invention for achieving the above object,

(a) detecting a mobile terminal located within a short range wireless communication radius;

(b) transmitting an advertisement coupon to the detected mobile terminal.

Also, according to additional aspects,

(a) receiving a connection request from a mobile terminal, verifying the connection, and processing the connection by short-range wireless communication;

(b) transmitting an advertisement coupon to the connected mobile terminal.

Also, according to other additional aspects,

(a) detecting a mobile terminal located within a short range wireless communication radius;

(b) accessing the mobile terminal through short-range wireless communication;

(c) transmitting an advertisement coupon to the connected mobile terminal.

At this time,

(d) performing a billing settlement for the advertisement coupon transmission service.

At this time, the step (d),

(d1) selecting at least one or more billing settlement targets among a sensing means providing operator, an access means providing operator, an advertising coupon issuing merchant operator, and a mobile terminal user;

(d2) collecting the billing settlement basic data;

(d3) characterized in that it comprises the step of calculating the service charge for one or more billing settlement targets.

At this time, the service charge calculated in the step (d3),

Characterized in that it comprises at least one fee of the advertising coupon transmission fee, advertising coupon authentication processing fee, advertising coupon log providing fee.

At this time, the step (a),

(a1) detecting the mobile terminal entering a short range wireless communication radius;

(a2) extracting mobile terminal identification information included in the detected information when the mobile terminal is detected;

(a3) characterized in that it comprises the step of transmitting the mobile terminal identification information extracted in the step (a2) to the advertising coupon service providing means.

At this time, the step (b),

(b1) determining whether to send an advertisement coupon using the mobile terminal identification information or searching for a customized advertisement coupon;

(b2) characterized in that it comprises the step of transmitting the advertisement coupon retrieved in the step (b1) using the mobile terminal identification information.

At this time, the step (a),

(aa1) receiving a connection request signal from the mobile terminal;

(aa2) extracting the mobile terminal identification information from the access request signal of step (aa1);

(aa3) authenticating an access permission with the mobile terminal identification information extracted in step (aa2);

(aa4) performing access processing on the mobile terminal in which authentication is normally performed in step (aa3);

(aa5) characterized in that it comprises the step of transmitting the connected mobile terminal identification information to the advertising coupon service providing means.

In addition, step (b),

(b1) determining whether to send an advertisement coupon using the mobile terminal identification information or searching for a customized advertisement coupon;

(b2) characterized in that it comprises the step of transmitting the advertisement coupon retrieved in the step (b1) via the connection means.

In addition, step (b),

(bb1) requesting access to the mobile terminal by referring to the mobile terminal identification information;

(b2) if the mobile terminal accepts the connection request of step (bb1), characterized in that it comprises the step of maintaining the connection.

In addition, the step (c),

(c1) determining whether to send an advertisement coupon based on the mobile terminal identification information or searching for a customized advertisement coupon;

(c2) characterized in that it comprises the step of transmitting the advertisement coupon retrieved in the step (c1) via the connection means.

At this time, searching for the customized advertising coupon,

The mobile terminal may be configured to search for and provide a customized advertisement coupon by identifying a movement route by referring to log information detected by one or more sensing means for a specific mobile terminal.

In addition, the mobile terminal,

Characterized in that the advertisement coupons transmitted from the advertisement coupon service providing means received by filtering the configuration information.

As described above, the present invention can significantly reduce customer discomfort and rejection for providing a short-range wireless communication-based advertising coupon service, can provide an advertising coupon customized to each customer to increase the advertising effect, download the coupon It is not necessary to access a third network such as a mobile communication network, and the advertisement coupon transmission history management does not need to duplicate the same advertisement coupons to a specific customer. It can provide a variety of advertising coupons that reflect customer needs on the customer's movement path, can provide a different advertising coupons for each customer grade based on short-range wireless communication, and advance on receiving advertising coupons from customers There is no need to get consent and ad coupon service For it is in effect to the billing settlement fees for various services.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for billing settlement of advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention.

As shown in Figure 1, the short-range wireless communication-based advertising coupon service billing settlement system of the present invention,

Sensing means (100) for detecting a mobile terminal (600) located within a short range wireless communication radius;

It is characterized in that it comprises an advertising coupon service providing means 300 for transmitting the advertising coupon to the detected mobile terminal 600, and generates and stores the log for billing settlement.

According to an additional aspect of the present invention,

Connection means (200) for receiving a connection request from the mobile terminal (600) through short-range wireless communication, authenticating the connection, and processing the connection;

It is characterized in that it comprises an advertising coupon service providing means 300 for transmitting the advertising coupon to the connected mobile terminal 600, and generates and stores the log for billing settlement.

According to another additional aspect of the present invention,

Sensing means (100) for detecting a mobile terminal (600) located within a short range wireless communication radius;

Connection means (200) for performing a connection processing to the mobile terminal (600) by short-range wireless communication;

It is characterized in that it comprises an advertising coupon service providing means 300 for transmitting the advertising coupon to the mobile terminal 600, and generates and stores the log for billing settlement.

According to another additional aspect of the present invention,

It is characterized in that it further comprises a billing settlement means 400 for calculating a service fee and performing billing settlement with reference to the log managed by the advertisement coupon service providing means 300.

At this time, the billing settlement means,

At least one of the sensing means 100 provider, the access means 200 provider, advertising coupon issuing merchant operator, the mobile terminal 600, the billing settlement target, characterized in that to perform the billing settlement.

The service fee is

At least one of ad coupon transmission fee, ad coupon authentication processing fee, ad coupon usage fee, detection log information provision fee, access log information provision fee, usage statistics information provision fee compared to advertisement coupon transmission, and short-range wireless communication access fee Characterized in that it comprises a.

According to another additional aspect of the present invention,

The advertisement coupon service providing means 300 is characterized in that it further comprises a merchant service providing means 500 for registering, modifying and deleting the advertising coupon content and metadata to be transmitted to the mobile terminal 600.

The advertising coupon service providing means 300,

It is characterized by determining whether the advertisement coupon transmission target using the mobile terminal 600 identification information.

The log managed by the advertisement coupon service providing means 300,

And an advertisement coupon transmission log, an advertisement coupon authentication request and processing result log from the affiliate store, and log information including at least one or more of the advertisement coupon transmission request log from the affiliated store service providing means 500.

The advertisement coupon transmission log,

Detection device ID, detection start time, detection end time, access device ID, access start time, access end time, mobile terminal 600 identification information, advertising coupon transmission start time, advertising coupon transmission end time, transmission advertising coupon ID, transmission Characterized in that it includes at least one or more data of the result code.

The sensing means 100,

Characterized by the unique identification information to identify each of the detection means 100 of the one or more detection means (100).

In addition, the sensing means 100,

When the mobile terminal 600 is detected, the mobile terminal 600 identification information included in the detection signal may be extracted or the mobile terminal 600 identification information may be collected through a wireless communication connection.

At this time, the mobile terminal 600 identification information,

At least one piece of information such as near field communication device type, near field communication device ID, RFID tag number, node ID, phone number, USIM card ID, IP address, CAS ID, terminal serial number, terminal model name, terminal name, and location information It is characterized by including.

In addition, the sensing means 100,

Characterized by generating and storing the log information for the mobile terminal 600 detection.

The advertising coupon service providing means 300,

With reference to the log information that was detected by the one or more sensing means 100 for the specific mobile terminal 600, it is characterized by providing a search for a customized advertising coupon by identifying the movement path.

In addition, the advertisement coupon service providing means 300,

Before transmitting the advertisement coupon, the log may be searched to determine whether to transmit the advertisement or to select the transmission advertisement coupon.

In addition, the advertisement coupon service providing means 300,

At least one advertisement coupon to be transmitted is searched and searched for a database by a search condition including at least one or more information of the detector identification information, the detected mobile terminal 600 identification information, and the current time information.

In addition, the advertisement coupon service providing means 300,

Collecting location information by using the unique identification information of the sensor, search the database using the location information as a search condition to search for an advertising coupon customized to the sensor location.

On the other hand, the mobile terminal 600,

Characterized in that the advertisement coupon transmitted from the advertisement coupon service providing means 300 is received by filtering the environment setting information, characterized in that provided.

In addition, the mobile terminal 600,

After receiving the advertisement coupon, by the user's route guidance execution command, the affiliated store location information included in the meta information of the received advertisement coupon, satellite GPS position information of the mobile terminal 600, network GPS position information of the mobile terminal 600, Characterized by the sensing device identification information of the detection means 100, the connection device identification information of the access means 200, characterized in that to provide a route guidance to the merchant using the advertising coupon available.

The advertising coupon service providing means 300,

It is characterized by collecting and managing one or more mobile terminal 600 detection log from one or more detection means (100).

In addition, the advertisement coupon service providing means 300,

When receiving an authentication request for the advertisement coupon received by the mobile terminal 600 from the merchant advertising coupon authentication device, characterized in that the authentication is determined.

The sensing means 100,

A sensor device is provided.

The detecting means 100 and the advertising coupon service providing means 300,

 It is characterized in that it is connected to at least one network of short-range wireless communication, wired Internet, wireless Internet, dedicated line.

The short range wireless communication,

At least one protocol of Bluetooth, Zigbee, Ultra-Wideband (UWB), Wireless LAN (Wi-Fi), and Radio Frequency Identification (RFID) is used.

The connecting means 200,

Receiving from the mobile terminal 600 including at least one or more information of the mobile terminal 600 identification information, the configuration information managed in the mobile terminal 600 at the time of connection authentication request or access processing from the mobile terminal 600 It features.

At this time, the environment setting information,

Registered or changed by the user or downloaded to the wireless Internet, including at least one of advertisement coupon reception, preferred advertisement coupon category, recommendation after receiving the advertisement coupon, notification of advertisement coupon reception, and user demographic information. It is characterized by being managed.

The advertising coupon service providing means 300,

The advertisement coupon transmission determination process and the preferred advertisement coupon search process may be performed by referring to the environment setting information received from the mobile terminal 600.

In addition, the advertisement coupon service providing means 300,

With reference to the log information that was connected from the one or more access means 200 with respect to the specific mobile terminal 600, it is characterized by providing a search for a customized advertising coupon by identifying the movement path.

In addition, the advertisement coupon service providing means 300,

Collecting location information by using the unique identification information of the access device, characterized in that to search the database using the location information as a search condition to search for an advertising coupon customized to the location of the sensing device.

In addition, the advertisement coupon service providing means 300,

It collects and manages one or more mobile terminal 600 connection logs from one or more connection means 200.

The connection means 200 and the advertisement coupon service providing means 300,

 Near field communication, wired Internet, wireless Internet, portable Internet, WiBro, a dedicated line, it is characterized in that connected to at least one or more networks of the cable.

As shown in FIG. 1, in order to solve the technical problem of the present invention, the sensing means 100, the connecting means 200, the advertisement coupon service providing means 300, the billing settlement means 400, and the merchant service providing means ( 500 is configured as a portable and wireless Internet network or a wired Internet network or a dedicated network or cable network.

In addition, the sensing means 100 and the mobile terminal 600 is configured as a Zigbee or RFID wireless communication network, the connection means 200 and the mobile terminal 600 is configured to include Bluetooth, UWB, wireless LAN (Wi-Fi) do.

Meanwhile, the billing settlement means 400 performs the billing processing and settlement processing of the service fee with reference to the detection log, the access log, the advertisement coupon transmission log, and the advertisement coupon registration log generated and managed by the advertisement coupon service providing means 300. Although it is the most preferred embodiment, the billing processing may be performed by referring to the logs managed by the advertisement coupon service providing means 300 or the merchant service providing means 500, but is not limited thereto.

The advertisement coupon described in the present invention means a table indicating the free use, free exchange, discount use, discount purchase, event participation or application right for the online or offline affiliated merchant product service.

In general, in the case of transmitting the electronic advertisement coupon as described above, not only the advertisement coupon contents, but also the coupon name, category name, benefit type, terms of use, use place, expiration date start time, expiration date end time, usage method, merchant name, merchant Metadata such as phone number, merchant homepage URL information, merchant location coordinates, and merchant icon is transmitted.

In addition, the present invention transmits an advertising coupon to the mobile terminal 600 detected or connected to the advertising coupon service providing means 300 for the advertising coupon issued or distributed or transmitted from the merchant service providing means 500 through the present invention. Billing and settlement of the advertising coupon transmission fee, billing and settlement of the advertising coupon certification processing fee for the authentication process to determine the validity of the advertising coupon when using the advertising coupon received from the mobile terminal to the merchant. Billing and settlement of the advertising coupon use fee for the use of the merchant for the advertising coupon received in 600), detection log information collected or created and managed by the advertising coupon service providing means 300, access log information, usage statistics compared to the transmission of the advertising coupon Billing and settlement of information provision fees incurred when providing information to merchants or other marketing planners, Group becomes 600 can efficiently handle the billing and settlement of the usage fee for the short-range wireless communication connection device or connection means 200 is used.

The above billing and settlement can be made through cash, credit card, mobile phone payment, membership points, cyber money and the like.

2 is a flowchart schematically showing a method for billing an advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention.

As shown in FIG. 2, the method for billing settlement of advertisement coupon service based on short-range wireless communication according to the present invention may include:

Registering the advertisement coupon from the merchant service providing means 500 to the advertisement coupon service providing means 300 (s1);

In the sensing means 100, the sensor sensing standby step (s2),

And the mobile terminal (600) the user receives the coupon, preference setting step (s3) for registering the preferred coupon category information,

It characterized in that it comprises a step (s4) for executing the advertisement coupon receiving mode.

Also, according to additional aspects,

 Continuously determining whether the sensor is detected (s5),

Transmitting the sensor ID to the advertisement coupon service providing means 300 when it is detected by the sensor (s7);

Transmitting the identification information and the configuration information of the mobile terminal 600 (s6),

Analyzing the sensor location information with reference to the sensor ID received from the advertisement coupon service providing means 300, analyzing the mobile terminal 600 identification information and the mobile terminal 600 configuration information (s8);

The method may further include searching for and transmitting the customized advertisement coupon to the mobile terminal 600 user by referring to the information analyzed in the step S8.

Also, according to other additional aspects,

Receiving and storing the advertisement coupon transmitted from the advertisement coupon service providing means 300 in the mobile terminal 600 (s10);

Informing the customer about the reception of the advertising coupon in the mobile terminal 600 (s11),

The mobile terminal 600 guides the merchant route guide step (s12) by requesting directions to the affiliated store where the user can use the advertisement coupon after viewing the received advertisement coupon;

Characterized in that it further comprises the step (s13) of using the advertising coupon in the merchant.

Also, according to another additional aspect,

A step in which the user of the mobile terminal 600 processes the advertisement coupon authentication request from the affiliate store according to the use of the advertisement coupon in the affiliate store (s14),

The method further comprises the step (s15) of processing billing and settlement for advertisement coupon transmission, advertisement coupon authentication, advertisement coupon use, advertisement coupon related log information provision.

FIG. 3 is a flowchart schematically illustrating a method for billing an advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention.

As shown in FIG. 3, the method for billing settlement of advertisement coupon service based on short-range wireless communication according to the present invention may include:

Registering the advertisement coupon from the merchant service providing means 500 to the advertisement coupon service providing means 300 (T1);

In the connection means 200, the connection waiting step (T2),

And the mobile terminal (600) setting step (T3) and the user registers whether the coupon received, preferred coupon category information,

It is characterized in that it comprises a step (T4) to execute the connection only to request the connection with the access means 200 to execute the advertisement coupon receiving mode.

Also, according to additional aspects,

Determining whether the connection with the mobile terminal 600 is successful (T5),

When the connection is successfully made, transmitting the access means 200 ID to the advertisement coupon service providing means 300 (T7),

Transmitting identification information and environment setting information of the mobile terminal 600 (T6);

The location information of the access means 200 is analyzed by referring to the access means 200 ID received from the advertisement coupon service providing means 300, and the mobile terminal 600 identification information and the mobile terminal 600 environment setting information are analyzed. Step T8,

The method may further include a step (T9) of searching for and transmitting a customized advertisement coupon to the user of the mobile terminal 600 by referring to the information analyzed in the step (T8).

Also, according to other additional aspects,

Receiving and storing the advertisement coupon transmitted from the advertisement coupon service providing means at the mobile terminal 600 (T10);

Informing the customer about the advertisement coupon reception in the mobile terminal 600 (T11) and

After the mobile terminal 600 user views the received advertising coupons, the merchant route guidance step (T12) by requesting directions to the merchants that can use the advertising coupons;

Characterized in that it further comprises the step (T13) of using the advertising coupon in the merchant.

Also, according to another additional aspect,

In step (T14), the mobile terminal 600 processes the advertisement coupon authentication request from the affiliated store according to the user using the advertisement coupon in the affiliated store;

The method further comprises the step (T15) of processing billing and settlement for advertisement coupon transmission, advertisement coupon authentication, advertisement coupon use, advertisement coupon related log information provision.

4 is a diagram illustrating an embodiment of providing an advertisement coupon service based on short-range wireless communication according to the present invention.

As shown in Figure 4, the short-range wireless communication-based advertising coupon service of the present invention,

For example, assuming that the operator providing the advertisement coupon service providing means 300 is a Korean department store, the sensor # 1 (SS1) in the food store, the sensor # 2 (SS2) in the clothing store, the sensor # in the cinema Assume that 3 (SS3) is installed. In addition, let's assume that if you purchase more than 50,000 won from a food store, you will receive a 1 box gift coupon, a 10% discount coupon for Korean clothing at a clothing store, and a free popcorn advertisement coupon when you buy a ticket at a Korean movie theater.

When the mobile terminal (MD1) enters the food store, the sensor # 1 (SS1) detects the mobile terminal (MD1) and transmits the mobile terminal identification information to the department store in Korea, the Korean department store installation location of the sensor # 1 (SS1) And the detection range to grasp the food store, if the purchase of more than 50,000 won to the detected mobile terminal will send a one-box gift coupon.

In addition, when the mobile terminal (MD1) enters the sensing range of the sensor # 2 (SS2) when moving to the clothing store, if the sensor # 2 (SS2) transmits the mobile terminal (MD1) identification information to the Korean department store, Korea Department Store detects the installation location and detection range of the sensor # 2 (SS2) as a clothing store, and analyzes the advertising coupon transmission log and usage log by querying the advertising coupon transmission log by using the detected mobile terminal (MD1) identification information. It will determine whether to send a 10% discount coupon for Korean clothing.

In addition, when the mobile terminal MD1 enters an area where the sensing range of the sensor # 3 (SS3) overlaps with the sensing range of the sensor # 2 (SS2) when the mobile terminal MD1 moves to the Korean movie theater, the sensor # 2 (SS2) and Simultaneous or sequential transmission of MD1 identification information from sensor # 3 (SS3) to the Korean department store does not send the 10% discount coupon for Korean apparel, which is transmitted after analyzing the advertisement coupon transmission log and usage log. It will only send free advertising coupons for popcorn from Korean cinema.

In addition, if a customer enters a Korean clothing store and a Korean cinema store without visiting a food store equipped with sensor # 1 (SS1), the sensor # 2 (SS2) and sensor # 3 (SS3) simultaneously or sequentially. When detecting the mobile terminal (MD1), the customer database is searched using the mobile terminal (MD1) identification information to analyze the propensity of the customer possessing the mobile terminal (MD1). 10% discount apparel advertisements are sent preferentially, and after a certain period of time, when a movie ticket is purchased at a Korean movie theater, a free popcorn advertisement coupon can be sent.

In addition, by using the mobile terminal (MD1) identification information transmitted from the sensor # 3 (SS3), the customer database managed by the Korean department store is searched to analyze the propensity of the customers and have never used a Korean movie theater advertisement coupon or movie hobby. If you do not purchase a movie ticket, you may not send a free popcorn ad coupon.

In addition, when detecting the configuration information together with the identification information of the mobile terminal MD1 detected from the sensor # 1 (SS1) or the sensor # 2 (SS2) or the sensor # 3 (SS3), it is included in the configuration information. The preferred advertisement coupon search and advertisement coupon transmission can be determined by referring to whether the advertisement coupon is received and the preferred advertisement coupon category information.

When the customer uses the advertisement coupon transmitted as described above, the department store determines whether the advertisement coupon transmitted and the advertisement coupon requested for authentication from the store match, provide a determination result, and store and manage the authentication log. do.

Through the above configuration, it is possible to prevent the same advertising coupons to be repeatedly transmitted to a specific mobile terminal, thereby preventing customer complaints and hassles in advance, and by analyzing the transmission log and usage log, more customized advertising coupons It can provide the effect of transmitting.

In order to settle billing with merchants requesting the distribution of advertising coupons, Korea Department Store settles billing for the distribution or transmission of advertising coupons with merchants based on the number of transmissions, the number of usages, and the amount of usages by referring to the detection log, transmission log, and usage log. can do.

5 is a diagram illustrating an embodiment of providing an advertisement coupon service based on short-range wireless communication according to the present invention.

As shown in Figure 5, the short-range wireless communication-based advertising coupon service of the present invention,

For example, the advertisement coupon service providing means # 1 (ad1) and the near field wireless access means # 1 (ap1) are installed in the South Korean department store, and the advertisement coupon service providing means # 2 (Korea Discount Mart 600m away from the Korean department store) ad2) and short-range wireless access means # 2 (ap2) are assumed to be installed. In addition, it is assumed that a request for distribution of a 10% discount advertisement coupon is requested from a clothing store in a Korean department store, and a request for distribution of a new sample free gift coupon is used when using a cosmetics store of Korea Discount Mart.

When the mobile terminal (md5) approaches the local department store and requests a short-range wireless communication connection, the short-range wireless access means # 1 (ap1) receives and authenticates the access request, processes the connection, and provides the advertisement coupon service providing means of the South Korean department store # 1 (ad1) may use a near field wireless access means # 1 (ap1) to transmit a 10% discount advertisement coupon when using the clothing store.

In addition, when the mobile terminal (md5) requests a short-range wireless connection while approaching Korea Discount Mart through the Korea Department Store, it receives and authenticates the connection request from the short-range wireless access means # 2 (ap2), processes the connection, and discounts the Korea discount. The advertisement coupon service providing means # 2 (ad2) of the mart may transmit a new sample free gift advertisement coupon using the short range wireless access means # 2 (ap2) when using a cosmetics store.

In addition, when the mobile terminal md5 transmits configuration information when accessing the near field wireless access means # 1 (ap1) or # 2 (ap2), the advertisement coupon can be received and the preferred advertisement coupon category information can be obtained. It is possible to determine whether the advertisement coupon is transmitted or to search the advertisement coupon preferred by the user.

Advertising coupon issuance and management, route guidance to merchants referring to affiliate store location information included in advertisement coupons, and selection of advertisement coupons referring to mobile terminal environment setting information is the Korean patent application number 25167 filed by the applicant in 2007 It is described in detail in the system for issuing advertisement advertising coupons and the system for issuing mobile broadcasting advertisement coupons, which is Korean Patent Application No. 61094, which was patented in 2007.

6 is a view showing an embodiment of an advertisement coupon transmitted to a mobile terminal based on short-range wireless communication according to the present invention.

As shown in Figure 6, the advertisement coupon transmitted to the short-range wireless communication-based mobile terminal of the present invention,

Coupon name, coupon use place, coupon benefits, expiration date, how to use, contact phone number, consisting of a single image including the barcode information for authentication, and the information is transmitted to the mobile terminal as a separate metadata There is a characteristic.

When the user views the advertisement coupon received by the mobile terminal 600, the advertisement coupon management unit of the mobile terminal 600 provides additional menus such as wishing, directions, and closing so that the advertisement coupon can be easily viewed and used. do.

Those skilled in the art to which the present invention as described above belongs will appreciate that it can be implemented in other specific forms without changing the technical matters or essential features of the present invention. Therefore, it should be understood that the embodiments described above are illustrated in all respects and are not limiting.

The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

1 is a block diagram of a system for billing settlement of advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention.

2 is a flowchart schematically illustrating a method for billing an advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention.

FIG. 3 is a flowchart schematically illustrating a method for billing an advertisement coupon service based on short-range wireless communication according to an embodiment of the present invention. Referring to FIG.

4 is a diagram illustrating an embodiment of providing an advertisement coupon service based on short-range wireless communication according to the present invention.

5 is a diagram illustrating an embodiment of providing an advertisement coupon service based on short-range wireless communication according to the present invention.

6 is a diagram showing an embodiment of an advertisement coupon transmitted to a mobile terminal based on short-range wireless communication according to the present invention.

Explanation of symbols on the main parts of the drawings

100: detection means 200: connection means

300: advertising coupon service providing means 400: billing settlement means

500: Merchant service providing means 600: Mobile terminal

Claims (47)

Sensing means for sensing a mobile terminal located within a short range wireless communication radius; Short-range wireless communication-based advertising coupon service billing settlement system characterized in that it comprises an advertising coupon service providing means for transmitting the advertising coupon to the detected mobile terminal, and generates and stores the log for billing settlement. Connection means for receiving a connection request from a mobile terminal through short-range wireless communication, authenticating the connection, and processing the connection; Short-range wireless communication-based advertising coupon service billing settlement system characterized in that it comprises an advertising coupon service providing means for transmitting the advertising coupon to the connected mobile terminal, and generates and stores a log for billing settlement. Sensing means for sensing a mobile terminal located within a short range wireless communication radius; Connection means for performing a connection processing to a mobile terminal through short-range wireless communication; Short-range wireless communication-based advertising coupon service billing settlement system characterized in that it comprises an advertising coupon service providing means for transmitting the advertising coupon to the mobile terminal, and generates and stores a log for billing settlement. The method according to any one of claims 1 to 3, Short-range wireless communication-based advertising coupon service billing settlement system characterized in that it further comprises a billing settlement means for calculating a service fee and performing billing settlement with reference to the log managed by the advertising coupon service providing means. The method of claim 4, wherein the billing settlement means, Short-range wireless communication-based advertising coupon service billing settlement system characterized in that performing the billing settlement, including at least one or more billing settlement target of the sensing means provider, the access means provider, advertising coupon issuing merchant operator, mobile terminal user . The method of claim 4, wherein the service fee, At least one of ad coupon transmission fee, ad coupon authentication processing fee, ad coupon usage fee, detection log information provision fee, access log information provision fee, usage statistics information provision fee compared to advertisement coupon transmission, and short-range wireless communication access fee Short-range wireless communication-based advertising coupon service billing settlement system comprising a. The method according to any one of claims 1 to 3, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that it further comprises a merchant service providing means for registering, modifying and deleting the advertising coupon content and metadata to be transmitted from the advertising coupon service providing means to the mobile terminal. The method according to any one of claims 1 to 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that for determining whether the advertisement coupon transmission target using the mobile terminal identification information. The method according to any one of claims 1 to 3, The log managed by the advertisement coupon service providing means, Short-range wireless communication-based advertising coupons comprising log information including at least one of the advertisement coupon transmission log, the advertisement coupon authentication request and processing result log from the merchant, the advertisement coupon transmission request log from the merchant service provider means Service billing settlement system. The method of claim 9, wherein the advertisement coupon transmission log, Detection device ID, detection start time, detection end time, access device ID, access start time, access end time, mobile terminal identification information, advertising coupon transmission start time, advertising coupon transmission end time, transmission advertising coupon ID, transmission result code Short-range wireless communication-based advertising coupon service billing settlement system comprising at least one or more data. The method of claim 1 or 3, wherein the sensing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that it comprises a unique identification information to identify each of the one or more sensing means. The method of claim 1 or 3, wherein the sensing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that for extracting the mobile terminal identification information included in the detection signal when the mobile terminal is detected or collecting the mobile terminal identification information through a wireless communication connection. The method of claim 12, wherein the mobile terminal identification information, At least one piece of information such as near field communication device type, near field communication device ID, RFID tag number, node ID, phone number, USIM card ID, IP address, CAS ID, terminal serial number, terminal model name, terminal name, and location information Short-range wireless communication-based advertising coupon service billing settlement system comprising a. The method of claim 1 or 3, wherein the sensing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that for generating and storing and managing log information for the detection of the mobile terminal. According to claim 1 or 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that to find a customized advertising coupon to find the movement path by referring to the log information detected by one or more detection means for a specific mobile terminal. The method according to any one of claims 1 to 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system characterized in that to determine the transmission target or to select the transmission advertising coupon by searching the log before transmitting the advertising coupon. According to claim 1 or 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement, characterized in that for extracting one or more advertising coupons to be transmitted by searching the database with a search condition including at least one of the detector identification information, detected mobile terminal identification information, current time information system. According to claim 1 or 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service, characterized in that to collect the location information using the unique identification information of the sensor, and to search the database by searching the database using the location information as a search condition; Billing Settlement System. According to any one of claims 1 to 3, The mobile terminal, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that provided by filtering the configuration information for the advertising coupon transmitted from the advertising coupon service providing means. The method according to any one of claims 1 to 3, The mobile terminal, After receiving the advertisement coupon, the user's route guide execution command identifies the affiliate store location information included in the received advertisement coupon meta information, the satellite GPS position information of the mobile terminal, the network GPS position information of the mobile terminal, and the sensing device of the sensing means. Short-range wireless communication-based advertising coupon service billing settlement system characterized in that it provides a route guidance to the advertising coupon available merchants, including at least one of information, access device identification information of the access means. According to claim 1 or 3, wherein the advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system characterized in that the collection and management of one or more mobile terminal detection log from one or more detection means. The method according to any one of claims 1 to 3, wherein the advertising coupon service providing means, The short-range wireless communication-based advertising coupon service billing settlement system characterized in that it determines whether or not the authentication when receiving the authentication request for the advertising coupon received from the merchant advertising coupon authentication device. The method of claim 1 or 3, wherein the sensing means, Short-range wireless communication-based advertising coupon service billing settlement system characterized in that the sensor device is provided. According to claim 1 or 3, wherein the detection means and the advertisement coupon service providing means,  Short-range wireless communication, wired Internet, wireless Internet, dedicated wireless LAN-based advertising coupon service billing settlement system, characterized in that connected to at least one network. The method according to any one of claims 1 to 3, The short range wireless communication, Short-range wireless communication-based advertising coupon service billing settlement system using at least one of the following protocols: Bluetooth, Zigbee, Ultra-Wideband (UWB), Wireless LAN (Wi-Fi), Radio Frequency Identification (RFID). The method according to claim 2 or 3, wherein the connecting means, Short-range wireless communication-based advertising coupon service billing settlement, characterized in that received from the mobile terminal including at least one or more information of the mobile terminal identification information, the configuration information managed in the mobile terminal during the access authentication request or access processing from the mobile terminal system. The method of claim 19, wherein the environment setting information, Registered or changed by the user or downloaded to the wireless Internet, including at least one of advertisement coupon reception, preferred advertisement coupon category, recommendation after receiving the advertisement coupon, notification of advertisement coupon reception, and user demographic information. Short-range wireless communication-based advertising coupon service billing settlement system characterized in that the management. According to claim 2 or 3, The advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that performed by including at least one or more of the processing of determining whether the advertisement coupon transmission, the preferred advertisement coupon search processing with reference to the configuration information received from the mobile terminal. According to claim 2 or 3, The advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that to find a customized advertising coupon to find the movement path by referring to the log information that was accessed from one or more access means for a specific mobile terminal. According to claim 2 or 3, The advertising coupon service providing means, Short-range wireless communication-based advertising coupon service, characterized in that to collect the location information using the unique identification information of the access device, and to search the database using the location information as a search condition to search for an advertising coupon customized to the location of the sensing device. Billing Settlement System. According to claim 2 or 3, The advertising coupon service providing means, Short-range wireless communication-based advertising coupon service billing settlement system, characterized in that to collect and manage one or more mobile terminal access log from one or more access means. According to claim 2 or 3, wherein the connection means and the advertisement coupon service providing means,  Short-range wireless communication, wired Internet, wireless Internet, mobile Internet, WiBro, leased line, cable connection system based on the short-range wireless communication, characterized in that connected to at least one of the cable. The method according to any one of claims 1 to 3, wherein the advertising coupon service providing means, When transmitting the advertising coupon to the detected or connected mobile terminal coupon name, category name, benefit type, terms of use, use, valid period start time, valid period end time, how to use, merchant name, merchant phone number, merchant website URL Short-range wireless communication-based advertising coupon service billing settlement system characterized in that the transmission, including at least one or more meta information of the information, merchant location coordinates, merchant icon (a) detecting a mobile terminal located within a short range wireless communication radius; and (b) transmitting an advertising coupon to the detected mobile terminal. (a) receiving a connection request from a mobile terminal, verifying the connection, and processing the connection by short-range wireless communication; and (b) transmitting an advertisement coupon to the connected mobile terminal. (a) detecting a mobile terminal located within a short range wireless communication radius; (b) accessing the mobile terminal through short-range wireless communication; and (c) transmitting an advertisement coupon to the connected mobile terminal. The method according to any one of claims 34 to 36, (d) billing method for short-range wireless communication-based advertising coupon service, characterized in that further comprising the step of performing the billing settlement for the advertising coupon transmission service. 38. The method of claim 37, wherein step (d) comprises (d1) selecting at least one or more billing settlement targets among a sensing means providing operator, an access means providing operator, an advertising coupon issuing merchant operator, and a mobile terminal user; (d2) collecting the billing settlement basic data; (d3) calculating a service fee for one or more billing targets; The method of claim 38, wherein the service charge calculated in the step (d3), A method for billing settlement of a short-range wireless communication-based advertising coupon service, characterized in that it includes at least one fee of advertising coupon transmission fee, advertising coupon authentication processing fee, advertising coupon log providing fee. 37. The method of claim 34 or 36, wherein step (a) comprises: (a1) detecting the mobile terminal entering a short range wireless communication radius; (a2) extracting mobile terminal identification information included in the sensing information when the mobile terminal is detected; (a3) transmitting the mobile terminal identification information extracted in the step (a2) to the advertisement coupon service providing means; a short-range wireless communication-based advertising coupon service billing settlement method comprising a. The method of claim 34, wherein step (b) comprises: (b1) determining whether to send an advertisement coupon based on the mobile terminal identification information or searching for a customized advertisement coupon; and (b2) transmitting the advertisement coupon retrieved in the step (b1) by using the mobile terminal identification information. 36. The method of claim 35, wherein step (a) (aa1) receiving a connection request signal from the mobile terminal; (aa2) extracting the mobile terminal identification information from the access request signal of step (aa1); (aa3) authenticating access permission with the mobile terminal identification information extracted in step (aa2); (aa4) performing access processing on the mobile terminal in which authentication is normally performed in step (aa3); (aa5) transmitting the mobile terminal identification information connected to the advertisement coupon service providing means; short-range wireless communication-based advertising coupon service billing settlement method comprising a. 36. The method of claim 35, wherein step (b) comprises: (b1) determining whether to send an advertisement coupon based on the mobile terminal identification information or searching for a customized advertisement coupon; (b2) transmitting the advertisement coupon retrieved in the step (b1) via a connection means; and the short-range wireless communication-based advertising coupon service billing settlement method comprising a. The method of claim 36, wherein step (b) comprises (bb1) requesting access to the mobile terminal with reference to the mobile terminal identification information; (b2) maintaining the connection when the mobile terminal accepts the access request of step (bb1); and the short-range wireless communication-based advertising coupon service billing settlement method comprising a. The method of claim 36, wherein step (c) comprises: (c1) determining whether to send an advertisement coupon using the mobile terminal identification information or searching for a customized advertisement coupon; (c2) transmitting the advertisement coupon retrieved in the step (c1) via a connection means; and the short-range wireless communication-based advertising coupon service billing settlement method comprising a. 46. The method of claim 41 or 45 wherein the step of searching for the customized advertising coupon, Short-range wireless communication-based advertising coupon service billing settlement method characterized in that the mobile terminal is identified by providing a search for a customized advertising coupon by referring to the log information detected by one or more sensing means for a specific mobile terminal. The mobile terminal of any one of claims 34 to 36, wherein the mobile terminal comprises: Short-range wireless communication-based advertising coupon service billing settlement method characterized in that for receiving the advertising coupon transmitted from the advertising coupon service providing means filtered by the configuration information.

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