KR20100036474A

KR20100036474A - Advertising method for movies

Info

Publication number: KR20100036474A
Application number: KR1020080095717A
Authority: KR
Inventors: 송지운
Original assignee: 송지운
Priority date: 2008-09-30
Filing date: 2008-09-30
Publication date: 2010-04-08

Abstract

PURPOSE: A moving picture advertising method is provided to place an advertisement in a specific zone during a specific time zone in a moving picture, thereby performing the efficient moving picture advertisement. CONSTITUTION: An advertiser selects a moving picture(S100). The advertiser inputs the action and additional information about a click(S200). The advertiser selects advertisement price, advertisement time and advertisement area(S300). An advertisement operation system exposes the moving picture through a network(S400). When a visitor clicks the moving picture, the advertisement operation system decides the advertiser appointed to a click position(S500). The advertisement operation system performs a designated action(S600).

Description

How to advertise your video {ADVERTISING METHOD FOR MOVIES}

1 is a flowchart illustrating a flow of an advertisement method according to the present invention.

2 is a schematic diagram of a system for providing an advertising method according to the present invention.

Explanation of symbols on the main parts of the drawings

10: user terminal 20: advertising operation system

30: payment system 40: advertiser terminal

100: interface server 200: operating server

201: Advertiser management unit 202: Ad processing unit

203: connection processing unit 204: negative processing unit

205: payment processing unit 300: database server

301: Advertiser database 302: Ad database

303: access database 304: payment database

The present invention relates to a video advertising method and system that can be efficiently advertised by advertisers who want to advertise their Internet site or product through the video. More specifically, in the present invention, when an advertiser selects a video on which his or her website or product advertisement is to be displayed, and the user watches the selected video, the user clicks on the video by displaying a script containing the advertiser's information together with the video. The present invention relates to an advertising method and a system for moving to an advertiser's Internet site or purchasing a product.

Recently, video content, represented by UCC, on major Internet sites has gained great popularity among users.

However, it is not easy to earn money from videos other than the advertisement video that the site adds at the beginning or end of the video.

In addition, since the additional advertising video is mostly unrelated to the content of the video, it is difficult to obtain a great effect.

For this reason, even though the number of times of access to the video is high, it often does not lead to attracting customers or selling products, which is the purpose of the advertisement, and the advertiser pays only the advertisement price even if the advertiser does not get the actual advertising effect. There is a problem with the efficiency of advertising.

Moreover, the conventional method is not only inconvenient for the user to watch a video advertisement that the user does not want to watch, but also has a problem in that the efficiency of the advertisement is lowered because the user cannot directly go to the internet link through the video advertisement.

The present invention has been made to solve the above-described problems of the prior art, by allowing a user to click on a specific point on the video at any time while watching the video, to move to the advertiser's homepage, thereby increasing the user's convenience. Content providers can also benefit greatly from their business as they can benefit from advertising throughout their running time.

In order to achieve the above object, the present invention, when the user wants to watch a video, (a) the advertiser enters the Internet site or phone number to be advertised and the time the advertisement is exposed to the advertisement operator server; (b) exposing the advertisement of the advertiser together with a video at an operator server; (c) providing a video advertisement method comprising the step of a user clicking on the exposed advertisement and moving to an advertiser's homepage or a telephone number registered by the advertiser.

As described above, in the advertisement method according to the present invention, a user can click on a video being displayed, and when a user clicks a specific point on the video, the user moves to a homepage set by an advertiser, or a phone or other advertiser's setting. It is characterized by executing an advertisement by setting to perform an action.

Accordingly, the advertiser may request an advertisement by setting a video on which his advertisement will be shown, a time at which the advertisement will be shown, and a position of the advertisement on an image map in consideration of his product contents and features.

Therefore, it is possible for a user to click on advertisements of a plurality of advertisers on one screen, and as time progresses, when an item of interest occurs as the contents of the video changes, the user clicks on the item immediately, thereby allowing the user to click in real time. It can be said that it is a reasonable advertising method to obtain information of desired product.

In addition, according to the advertisement method according to the present invention, when the user clicks on the basketball while watching a basketball movie, the video advertisement can immediately send the user to the homepage to obtain or purchase the information of the basketball, the user You can also get an immediate response to what you want.

In addition, in the advertising method according to the present invention, since the operator server can be both a charge-per-click policy or a charge-per-impression policy, advertisers can be recruited more easily.

On the other hand, in the advertising method according to the present invention, the advertising fee may vary depending on the length of the exposure duration. For example, if you set your own advertisement time to 10 seconds, 150 won for 20 seconds, 200 won for 20 seconds, or 300 won for more than 1 minute. By setting a high advertising fee, the interests of advertisers and advertising operators can be adjusted reasonably.

In addition, in the advertisement method according to the present invention, the advertisement method may be a TV connected to the Internet as well as watching a video on a computer, and other advertisement methods are also possible.

In addition, the present invention is an advertising system using a video, a terminal for inputting an Internet site or a telephone number to be advertised by the advertiser through a network, an advertisement operation server for exposing the advertisement according to the advertisement contents input by the advertiser, And a payment system for paying the bill from the advertisement operation server, wherein the advertisement operation server includes advertisement processing means for exposing the Internet site according to an advertisement method input by the advertiser, and an advertisement in a screened video. It provides a website processing system comprising a script processing means for reading and synchronizing a script, and payment processing means for calculating the advertising price for a predetermined period and billing the advertiser.

The advertisement script includes a time synchronization part with a video, an area part in the video, an action part at the time of a click, and the like as an example, and may exist as a separate file or may be combined with the video.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to the following preferred embodiments, and includes various modifications and equivalents falling within the claims.

First, a system for performing a video advertising method according to an embodiment of the present invention will be described in detail.

1 is a view showing the structure of a system for performing an advertising method according to an embodiment of the present invention. As shown in FIG. 1, a system according to an embodiment of the present invention is connected through a network (including all types of networks in various forms such as wired Internet, wireless Internet, portable Internet, cable TV, satellite DMB, and terrestrial DMB). And a plurality of user terminals 10, an advertisement management system 20 of the advertisement operator, a payment system 30, and an advertiser terminal 40 for inputting advertisement contents.

The user terminal 10 is a communication device capable of making a transaction by accessing the advertisement operation system 20 through a network. For example, various communication devices such as a mobile communication terminal, a computer, and an IPTV may be used. Therefore, the user can access the advertisement provided by the advertisement operation system 20 conveniently and quickly by using a wired internet, a wireless internet, a portable internet, and the like.

The advertisement operation system 20 is a system that is connected to the advertiser terminal 40 through a network, receives an order from an advertiser, provides an advertisement to netizens, and charges accordingly, for access and exchange of information through the network. Through the interface server 100 and the advertisement conditions input by the advertiser through the interface server 100, the Internet site to be advertised by the advertiser is exposed to netizens to induce netizens to access the netizens. The operation server 200 determines and bills the advertiser, and a database server 300 that stores various information necessary to perform the advertisement.

The interface server 100 allows a plurality of user terminals 10 and advertiser terminals 40 to be connected through a network, in particular, a wired Internet or a wireless Internet, and communicates various information provided through the operation server 200. The operation server 200 converts and processes information to be provided to a plurality of user terminals 10 and advertiser terminals 40 or receives information transmitted from a plurality of users and advertiser terminals 10 and 40 through a network. It performs the functions provided by the server, and includes a database interworking device (CGI) for transmitting and receiving information with a web server or other system.

The operation server 200 includes an advertiser manager 201, an advertisement processor 202, a connection processor 203, a fraud processor 204, and a payment processor 205.

Among these, the advertiser management unit 201 processes registration and authentication of a plurality of advertisers, and the advertisement processing unit 202 receives information of an Internet site to be advertised from the plurality of advertisers, a video to be advertised, and a click through a network. If you enter an advertisement condition such as launching a specific homepage or making a phone call, an advertisement is performed based on the input contents.

When the advertisement is executed, the connection processor 203 exposes the advertisement to the visitor. When the visitor clicks, the connection processor 203 determines a click position in the video and performs a task suitable for the advertisement condition input by the advertiser.

The illegal processing unit 204 determines whether the connection is a continuous connection made by a person having the same IP address or a connection repeatedly made at a predetermined time interval with respect to the connection generated by the connection processing unit 203. If it is determined that an illegal connection is made, or through another method of selecting an illegal connection, the processing is performed so as not to be recognized as an effective connection.

The payment processing unit 205 interworks with the payment system 30 based on the information of the access processing unit 203 and the payment information of the advertiser, and performs a billing operation for the advertising price according to the number of effective connections generated when the advertisement is executed for a predetermined period. do.

The database server 300 includes an advertiser database 301, an advertisement database 302, a connection database 303, and a payment database 304.

Among these, the advertiser database 301 stores information about an advertiser input through the advertisement management system 20, for example, advertiser name, contact information, information on an internet site operated by the advertiser, and the advertisement database 302. Stores input information on advertisement conditions of advertisers input through various networks, and information on performing advertisements. In addition, the access database 303 stores information on the number of times of access of the Internet site exposed to the network visitors, the access time, the effective access number, the number of invalid accesses among the effective access times, and the payment database 304 in the payment information. For example, information such as a payment amount, payment date, payment status, payment method, etc. for each advertiser may be stored.

Next, a process of performing an advertisement method according to an embodiment of the present invention will be described based on the above-described system.

2 is a flowchart illustrating a process of an advertisement method according to an embodiment of the present invention. As shown, the advertiser accesses the advertisement operation system according to the present invention through a network, and selects a video on which his advertisement is to be screened (S100).

Next, the user inputs additional information on whether the advertisement is to be screened, whether to move to the advertiser's homepage or to make a telephone order when the visitor clicks (S200).

Next, enter the advertisement amount when the advertisement is shown.

This amount may be a price per impression, or may be set as an amount for a visitor's click or a telephone connection, and the billing method may be changed according to the convenience of an advertiser or an advertising company (S200).

On the other hand, in the case of video ads, there may be a large number of advertisers who select the same video. In this case, only one advertiser can be set in the same time zone and on the same video area. You can use this method to export the file first.

The advertisement management system 20 exposes the user to access the video image in various ways through a network such as wired or wireless Internet or a broadcasting medium (for example, Internet TV) according to the input advertisement method. (S400).

When the visitor watches the video, the advertisement script is called, and when the visitor clicks on the video, it is determined whether an advertiser is designated at the click position (S500).

If it is determined that the advertiser is specified, the advertiser performs the action specified (S600).

If the video is all screened until the end, the video and the advertising script ends (S700)

According to the advertisement method and system according to the present invention, the advertiser can display the advertisement for the video to be advertised, for a specific time zone and a specific area within the video, and thus can be the most efficient video advertisement for the advertiser.

In addition, as a video content provider, a new revenue source using video is created, and thus the business can be continuously operated.

Claims

In a video advertisement, an advertisement script file is screened at the same time as the video being displayed, and the video advertisement method is clicked on to move to the advertiser's homepage.

In the video advertising method,

(a) inputting, on the advertisement manager server, an internet site or telephone number to be advertised by the advertiser and a time when the advertisement is to be displayed;

(b) exposing the advertisement of the advertiser together with a video at an operator server;

(c) a video advertisement method comprising the step of a user clicking on the exposed advertisement and moving to an advertiser's homepage or a telephone number registered by the advertiser.

The method of claim 2, further comprising the step (c) of determining whether a user's click is for an illegal purpose, and charging only for an invalid access that is not illegal.

4. The method of claim 2 or 3, wherein an advertisement fee is differentially charged according to the length of the advertisement screening time.

An advertisement system using a video, comprising: a terminal for inputting an internet site or telephone number to be advertised by an advertiser through a network, an advertisement operation server for exposing the advertisement according to the advertisement contents input by the advertiser, and the advertisement operation server Includes a billing system for billing from

The advertisement operation server is configured to calculate advertisement advertisement means for exposing the Internet site according to the advertisement method input by the advertiser, script processing means for reading and synchronizing advertisement scripts on the video being displayed, and advertisement charges for a predetermined period. And a payment processing means for billing the advertiser.