JP2003067627A - Network distribution business system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To perform a content distribution service that an advertiser relies on and to provide a service to be benefits of a user for the user as well. SOLUTION: An advertisement agency server 21 opens to the public individual information of the user who joins and is registered in a content distribution service or advertisement utilization results of the user to a sponsor terminal 22 of the advertiser through a network 23 for an advertisement market. The advertiser decides a specified user to distribute an advertisement to by referring to the individual information of the user. According to the decision, a broadcast server 13 on a content distribution side 10 distributes contents and advertisement information to the specified user. Also, corresponding to the advertisement utilization result of the user, a discount service for a utilization charge of a network provider 34 providing a connection service when the user connects a public line network 40 such as the Internet from a user information terminal is performed.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a network distribution business system for handling advertisement information distributed to customers (users) together with content and information related to the advertisement information in a content distribution business via a network.

[0002]

2. Description of the Related Art In recent years, along with the spread of networks in digital communication such as the Internet and mobile telephone networks, contents are distributed via networks as in the case of broadcasting programs such as conventional television broadcasting and cable television broadcasting. The technology for (broadcast) is developing. Even in the content distribution business that distributes content via such networks, similar to the operation in the conventional broadcasting business, a predetermined reception fee is collected from the customer or the advertisement is distributed together with the content from the advertiser. By collecting a certain advertising fee, it covers the operating costs of the content distribution business.

Conventionally, various technologies have been proposed for advertisement information distributed with contents. For example, Japanese Unexamined Patent Application Publication No. 2001-92743 discloses a technique in which personal information such as a user's address and interest is acquired, and advertisement information is selectively delivered to each user based on the personal information. Is disclosed.

Further, Japanese Patent Laid-Open No. 2001-175753 discloses a technique for distributing an advertisement only to users who are interested in the content of the advertisement to be distributed.

[0005]

However, the above-mentioned conventional technique is intended to deliver the advertisement information which matches the taste of the customer, but how much the advertisement information is actually effective for the customer. I don't know, and moreover, the concrete advertising effect is not clear. In this way, information about the users targeted for advertisement delivery and the effectiveness of the delivered advertisements are not clear, which fuels the anxiety of the advertisers, and the advertisers continue to receive contracts for advertisement delivery, and It is difficult to get an advertiser.

[0006] Further, when actually searching for an advertiser, there is no choice but to present the number of customers (the number of viewers) to the advertiser or simply to verbally introduce that the advertising effect is effective. In addition, there are many contents to be distributed, and the number of customers who receive the contents and the customer demographic differ depending on the quality of the contents and the distribution time period. It will be necessary to be able to decide what to deliver.

[0007] In order to solve the above-mentioned problems, the present invention relates to an advertisement distributed together with contents to a user side via a network, so that the advertiser can continue to have a contract for the advertisement distribution, or a new advertiser can be requested. It is an object of the present invention to provide a network distribution business system that provides a predetermined service to users who can obtain and use advertisements.

[0008]

In order to achieve the above object, the present invention discloses personal information of a user who is a target of content distribution from a content distribution side to an advertiser, and the advertiser itself distributes the advertisement. We are making it possible to make such decisions.

That is, according to the present invention, the content is delivered to the user information terminal together with the content to the content delivery side that delivers the content and the advertisement to the user information terminal, the sponsor terminal of the advertiser and the advertiser. A network distribution business system configured with an advertising agency side having an advertising agency server that recruits the advertisement, wherein the content distribution side obtains the personal information of the user having the user information terminal to perform the advertisement. A network distribution business in which the advertiser can designate a specific user to whom the advertisement is to be delivered by transmitting the advertisement to the agency server, and the advertisement agency server publishing the personal information of the user to the sponsor terminal. A system is provided.

Further, it is a preferable aspect of the present invention that the content distribution side distributes the advertisement of the advertiser to the specific user designated by the sponsor terminal.

Further, according to the present invention, the advertisement usage record of the user to whom the content is distributed from the content distribution side is disclosed to the advertiser, and the advertiser himself / herself refers to the advertisement usage record to decide the distribution of the advertisement. I am able to do it.

That is, according to the present invention, the content is delivered to the user information terminal together with the content to the content delivery side that delivers the content and the advertisement to the user information terminal, the sponsor terminal owned by the advertiser, and the advertiser. A network distribution business system configured with an advertising agency side having an advertising agency server that recruits the advertisement, wherein the content distribution side uses the advertisement delivered by the user to the user information terminal. Is provided and transmitted to the advertising agency server, and the advertising agency server discloses the usage history information to the sponsor terminal.

Further, according to the present invention, the user is provided with a service for discounting the communication charge related to the user information terminal according to the usage record of the user using the advertisement.

That is, the content distribution side that distributes the content and the advertisement to the user information terminal, the sponsor terminal that the advertiser has and the advertiser are recruited for the advertisement that is distributed to the user information terminal together with the content. In a network distribution business system configured with an advertising agency side having an advertising agency server, the content distribution side provides usage record information indicating usage status of the advertisement distributed by the user to the user information terminal. A network distribution business system is provided that obtains and provides a communication fee discount service for the user information terminal according to the usage record information.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a network distribution business system of the present invention will be described below with reference to the drawings. First, the configuration of the network distribution business system of the present invention will be described. FIG. 1 is a configuration diagram showing an embodiment of a network distribution business system of the present invention.

The configuration of FIG. 1 basically manages the content distribution side 10 which operates a content distribution service such as an Internet broadcasting station, manages advertisement information distributed together with the content distribution, and advertises from each company (sponsor). It is roughly divided into three: an advertising agency side 20 that receives a request and a user side 30 that receives distributed content, advertisement information, and other additional information. The content distribution side 10, the advertising agency side 20, and the user side 30 are connected by a public line network 40 such as the Internet or a mobile phone communication network.

Note that, in FIG. 1, for convenience, the store side information terminal 32 or the cyber shop 33 where the additional information such as the service coupon received by the user side 30 can be used.
Are also shown to be included on the user side 30. Also,
In FIG. 1, the content distribution side 10 and the advertising agency side 20 are connected by the public line network 40, but they may be connected by a dedicated network. Also,
It has processing means such as an information transmitting / receiving means (not shown) and a CPU (Central Processing Unit) for processing information.

The content distribution side 10 includes a content provider 11 that supplies content distributed to the user side 30, an advertisement information provider 12 that supplies advertisement information distributed to the user side 30, and a broadcast that distributes content to the user side 30. It is configured by the server 13. In addition, the broadcast server 13 stores a user information database 14 that stores personal information of the user, and a purchase history database 1 that stores a purchase history that is a record that the user purchased a product at a physical store, cyber shop 33, or the like.
5. A distribution information database 16 that stores content supplied by a content provider or the like and advertisement information supplied by the advertisement information provider 12 or the like, and an advertisement effect database 17 that stores an advertisement value performance information table that aggregates actual advertisement effects. have.

The advertising agency side 20 also provides an advertising agency server 21 that provides information to an advertiser (sponsor) to sell an advertising space, and a plurality of sponsor terminals 2 owned by each advertiser.
2, the advertising agency server 21 and the plurality of sponsor terminals 22 are connected to the advertising market network 2
Connected by three. Although not shown, the advertising agency server 21 has a user information database for storing the personal information of the user supplied from the content distribution side 10 and a purchase history database for storing the purchase history of the user.

Also, the advertising market network 23
Is a network used for business-to-business transactions. For example, the advertising agency server 21 and each sponsor terminal 23 can be connected by a dedicated line to form the advertising market network 23, or the Internet or the like. It is also possible to use the public line network 40 for the advertisement market network 23. In particular, when a public line network 40 such as the Internet is used as the advertising market network 23, it is preferable to prevent information leakage by encrypting information transmitted and received within the network.

Further, the user side 30 has a P
A user information terminal 31 such as a C (Personal Computer) or a mobile communication terminal, a store-side information terminal 32 installed in an actual store that sells products, a public line network 40 such as the Internet It is composed of a cyber shop 33 that sells and a network provider 34 that provides a connection service from the user information terminal 31 to the public line network 40. Also, the user information terminal 3
Reference numeral 1 has a display unit (not shown) for displaying contents and other information.

Next, a basic processing flow in the network distribution business system of the present invention will be described. FIG. 2 is a flowchart for explaining the basic processing flow in the network distribution business system of the present invention. First, in step S100, while recruiting members (users) to receive the content distribution service, in step S200, advertisement information is distributed to the user together with the content to be distributed, and in return, operating funds are provided to the content distribution service. Recruit advertisers (sponsors).

Then, in step S300, the contents and advertisement information are distributed to the members (users). Further, in step S400, the advertisement effect of the advertisement information distributed in step S300 is totaled and a new advertiser is recruited, while in step S500, a new service is provided to the user who effectively uses the advertisement information.

Next, the processing in each of the above steps shown in FIG. 2 will be described in detail. First, the recruitment of members (users) who receive the content distribution service in step S100 shown in FIG. 2 will be described in detail. Figure 3
3 is a flowchart illustrating processing on the content distribution side regarding recruitment of members (users) who receive the content distribution service in step S100 shown in FIG. First,
In step S101, the content distribution side 10
Recruit members (users) of the content distribution service.
In this member recruitment, the content of the content distribution service is introduced to the user side 30. For example, the user side 30 is provided with information such as a list of programs that the user can view and distribution times, and a program viewing fee of the user.

As will be described later, part of the personal information of the user who has registered as a member is disclosed to the advertising agency 20 (the processing in steps S200 and S400). For side 30,
It is preferable to give a detailed description of the content distribution service. For example, when the advertisement information is added together with the content, and when the distributed advertisement information is used, a predetermined service (this predetermined service will be described later) It is preferable to explain that the information is provided, and that advertisement information that suits the taste of the user is distributed by using a part of the personal information of the user. In particular, it is preferable to inquire of the user as to whether or not a part of the personal information of the user may be used and what information may be used.

Next, in step S103, the content distribution side 10 acquires the member registration information from the user who performs the member registration. Examples of the member registration information include personal information such as the user's name, sex, age, address, hobbies, interests, wishes, name of network provider in use, and communication speed with the network in use. It is preferable that the user can register the personal information and select whether or not to permit the use of the personal information. The content distribution side 10 permits the registration of the personal information and the use of the personal information. Users (special members) who
The other users (general members) are classified and managed.

The user's membership registration in step S103 can be performed in the form of online registration in which the membership registration information is transmitted from the user information terminal 31 to the broadcast server 13 via the public line network 40, for example. It is also possible to use a handwritten document in a form such as at a store or by mail.

Next, in step S105, the content distribution side 10 performs membership registration of the user based on the user registration information of the user acquired in step S103. At this time, an information table related to the personal information of the user is created and stored in the user information database 14, and an information table related to the purchasing history of the user is created and stored in the purchasing history database 15. In the information table relating to the purchase history, information such as service points given to the user and purchase history indicating what shop the user purchased at which store is recorded.

Of the personal information of the user, for example,
Information on the type of advertisement suitable for the user is recorded in the information table related to the personal information of the user with reference to the user's sex, age, hobbies, interests, and the like. The information of the type of advertisement suitable for the user is, for example, statistically determined from the past purchase history of other users.

The registration in each database in step S105 is performed by the broadcast server 13
The program can be automatically performed, or manually by an operator.

From the above, the broadcast server 13
The user information database 14 stores an information table related to personal information of a user who has registered as a member, and an information table related to information on the type of advertisement suitable for the user.
The purchase history database 15 stores an information table related to the purchase history of the user.

Further, for example, when the network provider 34 used by the user and the content distribution side 10 have a predetermined contract, the broadcast server 13 further causes the user to distribute the content in step S107. The network provider 34 may be notified that the service has been registered as a member.
In connection with receiving the content, the user may
Since it can be expected that the time to connect to the network will be extended, for example, if the line usage fee for connecting from the user information terminal 31 to the public line network 40 is a pay-as-you-go system, a discount service for the connection fee of the network provider 34 is provided. It is also possible to do so.

Next, the recruitment of advertisers (sponsors) in step S200 shown in FIG. 2 will be described in detail.
FIG. 4 is a flowchart for explaining the processing of the broadcast server and the advertising agency server relating to the recruitment of advertisers (sponsors) in step S200 shown in FIG.
First, in step S201, the broadcast server 13 transmits an information table related to the personal information of each user to the advertising agency server 21, and in step S203, the advertising agency server 21 relates to the received personal information of each user. The information table is disclosed to each sponsor terminal 22. As a result, each advertiser can browse the published information and can select to which user the advertisement information of the company is to be distributed.

It should be noted that, from the personal information of the user in the information table transmitted in step S201 or the information table disclosed in step S203, for example, information that completely identifies an individual such as the user's name or address can be removed, It is also possible to use only the information table relating to the type of advertisement suitable for the user.

As a mode of disclosing the information table relating to the personal information of each user to each sponsor terminal 22 in step S203, for example, the information table relating to the personal information of each user is disclosed to a plurality of sponsor terminals 22. Thus, it is possible to decide the advertiser of the advertisement information distributed to each user by an auction system (bid system), or to publish it for each sponsor terminal 22 and sell the advertising space of each user. In this way, the advertiser can browse the information table related to the personal information of each user on the sponsor terminal 22 and purchase the advertising space of the desired user.

Regarding the type of advertisement information and its distribution method, display of an image (displayed together with a reproduced image of streaming or separately from the reproduced image), display of characters, display of a link to a Web page in which the advertisement information exists. Displaying a link for downloading a service coupon for receiving a product discount service or the like at a physical shop or cyber shop 33, displaying a link for acquiring service points for receiving a service by accumulating predetermined points, and the like.

It is preferable that the advertiser can also select the type of the advertisement information and the distribution method thereof. Also, for each content unit that the advertiser delivers,
It is possible to purchase an advertising space, and it is also possible to insert a plurality of advertising information in one content.
Furthermore, the advertiser can also select to perform distribution of advertisement information to a specific user or addition of advertisement information to content for a predetermined period of time.

Next, in step S205, the advertising agency server 21 receives from the sponsor terminal 22 the purchase information indicating that the advertisement frame is to be purchased, the advertisement frame designation, the type of advertisement information, etc., and in step S207, This purchase information is transferred to the broadcast server 13. Then, in step S209, the broadcast server refers to the received purchase information, determines the advertisement information to be distributed to each user, and updates the information table related to the personal information of each user. Further, it is preferable that the advertising space purchased by the advertiser (sponsor) is not sold to each sponsor terminal 22 via the advertising agency server 21 again.

As described above, the advertiser himself / herself selects the type of advertisement information and its delivery method while referring to the user's personal information provided by the content delivery side 10, and adds the user who delivers the advertisement information and the advertisement information. It becomes possible to select the content.

Next, the distribution of contents and advertisement information to members in step S300 shown in FIG. 2 will be described in detail. FIG. 5 is a flowchart for explaining the processing of the broadcast server relating to the distribution of the content and advertisement information to the members in step S300 shown in FIG.
First, in step S301, the broadcast server 13 delivers content and advertisement information to the user information terminal 31. It should be noted that the content and advertisement information to be distributed are those previously supplied to the distribution information database 16 from the content provider 11 and the advertisement information provider 12, and this distribution information database 1
It is selected from 6 and delivered. Also, the advertisement information to be distributed is determined by referring to the type of advertisement information and the advertisement frame recorded in the information table related to the personal information of the user in step S209.

Although there are various modes of distributing the content and the advertisement information, a typical mode is a mode of distributing the content as streaming. Further, as the distribution mode of the advertisement information, it is preferable that the advertisement information is distributed as a program for displaying the advertisement information. For example, a mode of inserting the advertisement information as a commercial film into the content being reproduced, a display screen of the content being reproduced. Examples include a mode in which advertising information is overlaid and a mode in which advertising information is distributed as information independent of the content.

The user, regarding the distributed advertisement information,
For example, the service coupon or the service point can be acquired by performing a predetermined operation such as clicking the advertisement information and acquiring the service coupon of the advertisement store or the advertisement product. The service coupons and service points are related to a predetermined service such as a discount service when purchasing a product at a predetermined store or cyber shop 33.

FIG. 8 is a schematic diagram showing an example of a display screen displayed on the display means of the user information terminal during streaming reproduction, and a temporal flow relating to distribution of content and advertisement information. Note that, here, a mode will be described in which while the content is streamed and reproduced, the program of the advertisement information is distributed independently of the content and the advertisement is displayed on the advertisement information display screen 36.

The display means includes a content display screen 35 for displaying streaming reproduced content, an advertisement information display screen 36 for displaying advertisement information, and a display screen composed of operation buttons 37 for controlling content reproduction operation. Is displayed. On the advertisement information display screen 36, predetermined advertisement information corresponding to the advertisement frame purchased by the sponsor is displayed. Further, it is possible to distribute a plurality of advertisement information (here, four pieces of advertisement information) to one content in different time zones,
It is also possible to sell each of the advertisement frames in each of these time zones when the advertiser is recruited in step S200.

When the user is interested in the advertisement on the advertisement information display screen 36 displayed on the user information terminal 31 and performs a predetermined operation such as clicking on the advertisement,
In step S303, the broadcast server 1
3 acquires information about a predetermined action such as a click made on the advertisement. The information on the predetermined operation is, for example, information about which content the user is interested in the advertisement information distributed together with, and for which advertisement information the predetermined operation such as clicking is performed.

In step S 305, the information regarding the predetermined operation performed on the user information terminal 31 is written in the information table relating to the personal information of the user and stored in the user information database 14. When service points are given to the user based on the information on the predetermined operation, the service coupon and the service points given to the user are displayed or purchased on the display screen of the user information terminal 31. History database 1
The service point of the information table related to the purchase history of the user stored in 5 is added.

Further, by analyzing the history of the information about the predetermined operation such as the click of the advertisement information by the user thus obtained, it is possible to compile the click record (the audience rating of the advertisement information) related to the advertisement information. Become.

On the other hand, the user can use the service coupons and service points acquired by viewing the advertisement information on the user information terminal 31 at the actual shop or the cyber shop 33. For example, it is possible to present service points or service coupons accumulated for a predetermined number of points to a physical store or cyber shop 33, and receive discount services or present services from the physical store or cyber shop 33.

In order to present the service points or service coupons in the actual store, for example, the document printed on the user information terminal 31 may be presented, or the document may be copied to a portable information terminal or the like, and the portable information terminal may be copied. Can be presented to the store side information terminal 32 by using a wireless communication means such as infrared rays in the store.

In this way, physical stores and cyber shops 3
In 3, when the user actually uses the service coupon or the service point acquired from the advertisement information, such usage record is transmitted from the shop information terminal 32 or the cyber shop 33 to the broadcast server 13. Then, in step S307, the broadcast server 13 causes the store-side information terminal 32 or the cyber shop 3 to operate.
The usage record information of the advertisement information is received from 3.

Then, in step S309, each information table in the user information database 14 and the purchase history database 15 of the user is updated based on the usage record information received in step S307. Here, change information of service points used by the user,
Advertising information that the user is interested in (advertising information that has been effective) is stored in each information table in the user information database 14 and the purchase history database 15, and is referred to when new advertising information is delivered.

As described above, when the user clicks on the advertisement information distributed together with the content or actually uses the advertisement information at the actual shop or the cyber shop 33, the broadcast server 13 determines the click record (advertisement rate of the advertisement information) and It is possible to obtain the usage record information at the store, and it is possible to use the information thus obtained.

Next, the totalization of the advertising effect and the recruitment of a new advertiser in step S400 shown in FIG. 2 will be described in detail. FIG. 6 is a flowchart for explaining the processing of the broadcast server and the advertising agency server relating to the aggregation of advertising effects and the recruitment of new advertisers in step S400 shown in FIG. First, in step S401, the broadcast server 13 stores the user information of the user stored in step S309, such as change information of service points used by the user and advertisement information of interest to the user (advertising information that was effective). An advertisement value information table is created based on each information table in the database 14 and the purchase history database 15, and step S403.
Then, the advertisement value information table is stored in the advertisement effect database 17.

The information recorded in the above advertisement value information table indicates how the distributed advertisement information was used. For example, the user information database 14 and the purchase history database 15 relating to a plurality of users. It is obtained by performing statistical processing with reference to. Specifically, the click rate (eg, 35%: 70) indicating the proportion of users who clicked the distributed advertisement information.
0/2000), the purchase rate that indicates the ratio of users who actually purchased the product among the users who clicked on the advertisement information (for example, 10%: 70/700), and repeatedly used the product The repeater rate (for example, 20%: 14/70 persons) indicating the ratio of users who have purchased, the purchase amount (for example, 2 million yen) indicating the total amount of products purchased by using the advertisement information, and the like. To be

In the above example, the statistical processing is performed on one piece of advertisement information to create the advertisement value information table. For example, regarding one content, the advertisement effect of the advertisement information distributed together with the content is displayed. It is also possible to obtain it by statistical processing or to obtain how much the user uses the advertisement information for one user by statistical processing.

In step S405, the broadcast server 13 transmits this advertisement value information table to the advertising agency server 21, and in step S407.
The advertising agency server 21 publishes the received advertising value information table to each sponsor terminal 22. This allows each advertiser to recognize how effective the advertisement information delivered along with the content is, and based on the results, decide whether to purchase a new ad space. It becomes possible to do. The mode in which the advertising agency server 21 publishes the advertising value information table to the sponsor terminal 22 to sell the advertising space is step S.
This is the same as the process in 200.

Next, in step S409, the advertisement agency server 21 sends purchase information indicating that the advertisement frame is to be purchased from the sponsor terminal 22 that refers to the advertisement value information table, the designation of the advertisement frame, the type of advertisement information, and the like. Upon receipt, the purchase information is transferred to the broadcast server 13 in step S411. Then, in step S413, the broadcast server 13 refers to the received purchase information, determines the advertisement information to be distributed to each user, and updates the information table related to the personal information of each user.

As described above, it is possible to calculate the actual advertising effect with respect to the distributed advertising information, disclose the information to the advertiser, and solicit new advertising space, and obtain the trust from the advertiser. At the same time, it is possible to expect to promote the sales of advertising space.

Next, a new service for the user who effectively uses the advertisement information in step S500 shown in FIG. 2 will be described in detail. FIG. 7 is a flowchart illustrating processing of the broadcast server related to a new service for a user who effectively uses the advertisement information in step S500 shown in FIG. First, step S5
In 01, the broadcast server 13 provides a predetermined service to the user based on each information table in the user information database 14 of the user and the purchase history database 15 in which the purchase history of the user and the service points of the user are stored. To decide. It should be noted that it is possible to give a predetermined service to a user who just clicks on the advertisement information without actually purchasing the product.

The predetermined services provided to the user include the above-mentioned connection fee discount service to the network provider 34, paid content discount service, discount service at the physical shop or cyber shop 33, etc. A case of providing a connection fee discount service to the network provider 34 will be described.

In step S503, the broadcast server determines the content of the predetermined service such as the discount rate and the discount amount of the connection charge to the network provider 34 defined by the predetermined service (the connection charge discount service to the network provider). Network provider 3
4 to notify the network provider 34 of the connection fee discount service according to the contents. further,
In step S <b> 505, the user information terminal 31 is notified that the user has received the predetermined service (discount service of connection fee to the network provider 34) due to the use of the advertisement information by the user. Then, each information table in the user information database 14 and the purchase history database 15 of the user is updated according to the predetermined service in step S503.

As described above, the user's click record (advertisement rate of advertisement information), use record information in stores, etc. are referred to,
Since it is possible to provide the user with a predetermined service according to the user's achievements, it is possible to improve the usage frequency and reliability of the user.

[0063]

As described above, according to the present invention,
From the content distribution side, the personal information of the user who is the target of the content distribution can be disclosed to the advertiser, and the advertiser can make a decision regarding the distribution of the advertisement itself. Since the advertisement usage record of the user can be disclosed to the advertiser, and the advertiser can refer to the advertisement usage record to make a decision regarding the distribution of the advertisement, a content distribution service that is trusted by the advertiser can be provided. With regard to the advertisements to be distributed to the user side along with the content via the network, it is possible to have the advertiser continue to make a contract for the advertisement distribution or to acquire a new advertiser. Become.

Further, according to the present invention, the user is provided with a communication charge discount service for the user information terminal according to the usage record of the advertisement, so that the user can use the content distribution service. It can be expected that the use of advertising information will increase.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing an embodiment according to a network distribution business system of the present invention.

FIG. 2 is a flowchart for explaining a basic processing flow in the network distribution business system of the present invention.

FIG. 3 is a flowchart illustrating processing on the content distribution side regarding recruitment of members (users) who receive the content distribution service in step S100 shown in FIG.

FIG. 4 is a flowchart illustrating processing of a broadcast server and an advertising agency server related to recruitment of advertisers (sponsors) in step S200 shown in FIG.

5 is a flowchart illustrating processing of a broadcast server related to distribution of content and advertisement information to members in step S300 shown in FIG.

FIG. 6 is a flowchart illustrating the processing of a broadcast server and an advertising agency server relating to the aggregation of advertising effects and the recruitment of new advertisers in step S400 shown in FIG.

FIG. 7 is a flowchart illustrating a process of a broadcast server relating to a new service for a user who effectively uses the advertisement information in step S500 shown in FIG.

FIG. 8 is a schematic diagram showing an example of a display screen displayed on a display unit of a user information terminal during streaming reproduction, and a temporal flow relating to distribution of content and advertisement information.

[Explanation of symbols]

10 Content distribution side 11 Content Provider 12 Advertising information provider 13 Broadcast server 14 User information database 15 Purchase history database 16 Delivery information database 17 Advertising effect database 20 Advertising agency side 21 Advertising agency server 22 Sponsor terminal 23 Advertising Market Network 30 user side 31 User information terminal 32 Store-side information terminal 33 Cyber Shop 34 Network Provider 35 Content display screen 36 Advertising information display screen 37 Operation Button 40 public network

Claims (4)

[Claims] 1. A content distribution side that distributes contents and advertisements to a user information terminal, a sponsor terminal that the advertiser has, and an advertisement for the advertisement that is distributed to the user information terminal together with the advertiser. A network distribution business system configured with an advertising agency side having an advertising agency server, wherein the content distribution side acquires personal information of a user having the user information terminal and transmits the personal information to the advertising agency server. A network distribution business system in which the advertising agency server can specify a specific user to whom the advertiser distributes the advertisement by disclosing the personal information of the user to the sponsor terminal. 2. The network distribution business system according to claim 1, wherein the content distribution side distributes the advertisement of the advertiser to the specific user designated by the sponsor terminal. 3. The content distributor, which distributes contents and advertisements to the user information terminal, and the sponsor terminal of the advertiser and the advertiser, which recruit the advertisements to be distributed to the user information terminal together with the contents. A network distribution business system configured with an advertising agency side having an advertising agency server, wherein the content distribution side displays usage record information indicating usage status of the advertisement distributed by the user to the user information terminal. A network distribution business system, which acquires and transmits to the advertising agency server, and the advertising agency server discloses the usage record information to the sponsor terminal. 4. A content distribution side that distributes content and advertisements to a user information terminal, a sponsor terminal that an advertiser has, and an advertiser that recruits the advertisement that is distributed to the user information terminal together with the content. A network distribution business system configured with an advertising agency side having an advertising agency server, wherein the content distribution side displays usage record information indicating usage status of the advertisement distributed by the user to the user information terminal. A network distribution business system that obtains and provides a communication fee discount service for the user information terminal according to the usage record information.