KR20100004931U - Multi-display sampler able to estimate the effectiveness of advertising - Google Patents

Abstract

The present invention is an LCD (Liquid Crystal Display) display unit for video advertising and a digital information display (DID) system with a touch screen for providing digital information, and a real product advertisement display. It consists of a sample vending machine system for providing samples to exhibition stands and consumers for free, CCTV and radar unit for measuring advertisement exposure, and is operated as a single billboard.The airport, department store, subway, shopping center, shopping center It is installed and operated in the form of a signboard in an area. In order to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. Cognitive function and intelligent image recognition technology to detect the movement of the object, and the advertisement exposure measurement using the radar unit is a radar method that detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

Advertising, CCTV, LCD, Radar Units, Samples, Digital Information Display (DID)

Description

Multi-display sampler able to estimate the effectiveness of advertising}

The present invention is an LCD (Liquid Crystal Display) display unit for video advertising and a digital information display (DID) system with a touch screen for providing digital information, and a real product advertisement display. It consists of a sample vending machine system for providing samples to exhibition stands and consumers for free, CCTV and radar unit for measuring advertisement exposure, and is operated as a single billboard.The airport, department store, subway, shopping center, shopping center It is installed and operated in the form of a signboard in an area.

The LCD display is composed for the purpose of providing video advertisements, and provides various video advertisements such as movie trailers, music videos, and CF advertisements, and the DID (Digital Information Display) system is related to various local information, living information, and corresponding advertisement places. Information, namely, medical information in hospitals, airport use in airports, travel-related information, etc., is provided for the purpose of providing information and advertisements that can be communicated with consumers, and the real exhibition stand displays the actual products of products that advertise. It is composed of the purpose of advertising and to display the actual products such as cosmetics, mobile phones, shoes, etc. The sample vending machine system is a sample of the advertising product, that is, to the customer, such as cosmetic samples, shampoo, soap, etc. It is provided for the purpose of advertising and promotion by providing free of charge. To provide samples, enter simple customer information, such as mobile phone number and gender for personal identification, and select the customer's desired sample product. The customer will receive one free sample for each sample. If you register as a member at the same time as entering your customer information, your membership card will be issued immediately, and you will be able to receive samples for free if you do not need to enter your customer information. It also features extensibility to sample from partner cards.

In addition, in conducting various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, in the present invention, when a sample provided to a consumer is obtained by using a customer card and an affiliate card held by the consumer, the event is automatically applied to the event, and on the contrary, a free sample can be provided as a benefit for participating in the event. have.

In order to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. Cognitive function and intelligent image recognition technology to detect the movement of the object, and the advertisement exposure measurement using the radar unit is a radar method that detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

In addition, each multi-display sampler is networked through internet online to manage advertisement posting and modification on the main server, and to measure statistics such as quantity and preference of samples provided to consumers, and to control CCTV and radar unit. The video information and advertisement exposure data obtained through the advertisement and the advertisement price accordingly are posted on the relevant internet website, and the advertiser can access the website to check the image, advertisement exposure data and advertisement price at the site where the advertisement is performed in real time. As a result, the advertiser can check the image of the advertisement site in real time without visiting the advertisement site directly, and through the internet, the advertiser can select a suitable advertisement place for the advertisement product through the Internet, and the advertiser can select the advertisement. Save time and money by implementing There is.

Digital billboards, which are being operated in the form of existing boards, advertise using LCD or PDP display, and provide only simple video advertisement without additional functions. There is no function of conducting consumer analysis on whether the age group is mainly used by women or women, and the reality is that the installation site simply selects and installs a place with a large number of floating populations.

As a result of performing the advertisement without clearly distinguishing the target of the advertisement, the effect of the advertisement execution and the analysis thereof are also unclear, which also causes a problem in the execution of the advertisement cost. In other words, in the advertising costs that are set according to the frequency of advertisement exposure, the existing digital billboards are not based on the advertising exposure frequency but rather based on the floating population of the area where the advertisement is run. In addition, the floating population in Korea is not a clear figure, and in the case of department stores or shopping centers, advertising costs are overestimated based on daily and monthly visits. Advertisement can only be paid by paying the established advertising costs, which will affect the products sold to consumers, which will eventually lead to consumer damage.

In order to solve the above problems, the present invention uses a liquid crystal display (LCD) display unit for video advertisement and a digital information display (DID) system with a touch screen to provide digital information. It is composed of a real display stand for product advertisement display, a sample vending machine system for providing samples to consumers free of charge, and a CCTV and radar unit for measuring the exposure level of the product.

The LCD display provides various video advertisements such as movie trailers, music videos, CF advertisements, and can use PDP displays in addition to the LCD. The DID (Digital Information Display) system provides various local and living information, information related to the advertisement place, In other words, hospitals provide information and advertisements that enable mutual communication with consumers, such as medical information for airports, airport use and travel-related information for airports, and real exhibition halls display advertisements of actual products of advertisement products. In addition, the sample vending machine system provides a sample of the advertisement product, that is, a cosmetic sample, a shampoo, a memo pad, etc. to the customer for free to advertise and promote, and also to provide a sample to all consumers evenly. Enter your personal information such as mobile phone number and gender to verify your identity. If you select the sample product you want, it is provided free to the customer once for each sample. If you register as a member at the same time as entering the customer information, you will be issued a membership card immediately. Samples are available free of charge. It also features extensibility to sample from partner cards.

In addition, in conducting various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, in the present invention, when a sample provided to a consumer is obtained by using a customer card and an affiliate card held by the consumer, the event is automatically applied to the event, and on the contrary, a free sample can be provided as a benefit for participating in the event. have.

In order to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. Cognitive function and intelligent image recognition technology to detect the movement of the object, and the advertisement exposure measurement using the radar unit is a radar method that detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

In addition, each multi-display sampler is networked through internet online to manage advertisement posting and modification on the main server, and to measure statistics such as quantity and preference of samples provided to consumers, and to control CCTV and radar unit. The video information and advertisement exposure data obtained through the advertisement and the advertisement price accordingly are posted on the relevant internet website, and the advertiser can access the website to check the image, advertisement exposure data and advertisement price at the site where the advertisement is performed in real time. As a result, the advertiser can check the image of the advertisement site in real time without visiting the advertisement site directly, and through the internet, the advertiser can select a suitable advertisement place for the advertisement product through the Internet, and the advertiser can select the advertisement. Save time and money by implementing There is.

In addition, DVR (Digital Video Recorder) according to CCTV control and operation is easy to play or search the saved screen by using hard disk (HDD) or digital video disk (DVD) instead of existing video tape, and is stored as digital signal. It is also convenient for editing and transmitting images, and is currently being produced and operated in the form of PC-based system. It can also function as a security and security through video data stored in DVR.

And if there is a legal problem due to the CCTV installation operation according to environmental factors, it is possible to use only the numerical data of the measured advertisement exposure rate without storing CCTV images on the DVR.

Ad-ready multi-display sampler

As described above, according to the present invention, the LCD display, the DID system, the real exhibition, and the sample vending machine are manufactured integrally, thereby providing a medium desired by the advertiser in accordance with the purpose and intention of the advertisement.

If the advertiser wants to provide only the video advertisement, the video advertisement is carried out through the LCD display. If the advertiser wants to provide the advertisement including the information provision, the advertiser provides the information and advertisement to the consumer through the DID system. If you want to advertise through the product exhibition, you can display and advertise the product through the physical exhibition, and if you want to provide free samples to customers, you can conduct product advertisement and promotion through the sample vending machine.

In the event promotion of various events provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, in the present invention, when a sample provided to a consumer is obtained by using a customer card and an affiliate card held by the consumer, the event is automatically applied to the event, and on the contrary, a free sample can be provided as a benefit for participating in the event. have.

In addition, the multi-display sampler is networked based on the Internet to manage and control the posting, modification, and deletion of advertisements according to the execution of advertisements through the main server. Is characteristic.

The advertisement exposure data measured through CCTV and radar unit can be used to determine whether the advertisement placement site is an effective place for advertisement execution, and the image data and advertisement exposure data obtained through CCTV and radar unit can be determined. By posting on an internet website, advertisers can access the website and check the video and advertisement exposure data of the site where the advertisement is carried out in real time. As a result, the advertiser can reduce the time and cost of visiting the site. In addition, the measured advertisement exposure data can be used to set a clear advertisement cost for the corresponding advertisement region. In addition, security and security functions are also provided through the video of CCTV, and there is a feature to manage the facilities for the installation area.

Referring to the configuration of the subject innovation in detail as follows.

1 is a front view showing the front of the multi-display sampler capable of measuring the advertisement of the present invention, the upper portion is a CCTV (A) and radar unit (B) for measuring the exposure of the advertisement, LCD display for video advertising ( C) is configured at the bottom, DID system (D) for providing digital information and advertisement, real market (E) for advertisement through the actual display of the product, and sample for providing samples for free to customers. The vending machine F is configured in one piece and operated as one advertisement board.

The LCD display (C) functions to provide video advertisements such as movie trailers, music videos, CF advertisements, and contents for promotion, and the DID system (D) provides various local and living information, information related to the corresponding advertisement place, That is, it provides contents that can communicate with consumers, such as medical information in hospitals, airport use and travel-related information in airports, and the real exhibition stand (E) displays real products and advertises them to consumers. F) The system is to provide a sample of the advertising product 40, that is, a free cosmetic sample, shampoo, note paper, etc. to the customer to advertise and promote, and to provide free samples 40 to all consumers evenly. Simple customer information, that is, simple personal information such as mobile phone number and gender for identification, etc. are entered through the touch screen 10, and a free sample 40 desired by the consumer is entered. If selected, the customer is provided one time per free sample (40) once, and when the customer information is entered at the same time as a member, membership card is issued immediately, and when using the membership card in the future, enter the customer information on the touch screen (10) It is possible to receive a free sample 40 after authentication through the card reader 20 without having to. In addition, it also has the scalability to be provided with a free sample 40 through a partner card.

In addition, in conducting various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, in the case of the present invention, when a customer obtains a free sample 40 provided to a consumer using a customer card and an affiliate card, the user automatically applies to the event, and on the contrary, a free sample 40 as a benefit for participating in the event. There is an advantage that can provide.

In addition, the advertisement exposure level is measured using the CCTV (A) and the radar unit (B) to measure the advertisement effect according to the advertisement execution, that is, the advertisement exposure degree, and the advertisement exposure degree using the CCTV (A). The measurement is performed through the recognition function of an object such as a person or a character and an intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit (B) generates a high frequency radio wave so that the object Advertising exposure is measured by the radar method that detects the radio waves reflected back to the high frequency radio waves, which are harmless to the human body and can be measured even at night without lights.

The CCTV (A) and the radar unit (B) are installed in the same direction as the direction in which the advertisement display is exposed to measure the exposure of the advertisement to the population using the population and the population using the present invention.

2 is a right side view showing the right side of a multi-display sampler capable of measuring advertisements according to the present invention. The DID system (D) for providing digital information, the real exhibition stand (E) for real product display, and the sample vending machine (F) for providing free samples are integrated and operated as one advertisement medium.

Sample vending machine (F) is equipped with various samples 40 to be provided free to the consumer, the consumer to obtain a free sample 40, a simple personal information such as mobile phone number, gender, etc. If you input the details through the touch screen 10 and select the free sample (40) desired by the consumer is provided once per person for each free sample (40), when the customer enters the information at the same time and enters the membership immediately The membership card is issued to the consumer through the product outlet, and if you use the membership card in the future, without having to re-enter the customer information on the touch screen 10, through the card reader 20, after free authentication (40) Can be provided. In addition, it also has the scalability to be provided with a free sample 40 through a partner card.

In addition, in conducting various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, in the case of the present invention, when a customer obtains a free sample 40 provided to a consumer using a customer card and an affiliate card, the user automatically applies to the event, and on the contrary, a free sample 40 as a benefit for participating in the event. There is an advantage that can provide.

Each of the display unit and the system is maintained through the rear cover 50, and the products displayed in the actual exhibition (E) are also replaced and managed through the rear cover 50, and a free sample of the sample vending machine (F). 40 is also replaced and managed through the rear cover (50).

3 is a perspective view showing the whole of the multi-display sampler capable of measuring the advertisement of the present invention, the upper portion is a CCTV (A) and radar unit (B) for measuring the exposure of the advertisement, LCD display for video advertising ( C) is configured at the bottom, DID system (D) for providing digital information and advertisement, real market (E) for advertisement through the actual display of the product, and sample for providing samples for free to customers. The vending machine F is configured in one piece and operated as one advertisement board.

The LCD display (C) functions to provide video advertisements such as movie trailers, music videos, CF advertisements, and contents for promotion, and the DID system (D) provides various local and living information, information related to the corresponding advertisement place, That is, it provides contents that can communicate with consumers, such as medical information in hospitals, airport use and travel-related information in airports, and the real exhibition stand (E) displays real products and advertises them to consumers. ) The system provides a sample 40 of the corresponding advertisement product, that is, a cosmetic sample, a shampoo, a memo pad, etc. to the customer for free, and performs an advertisement and promotion, and provides the sample 40 to all consumers evenly. In order to make simple customer information, that is, simple personal information such as mobile phone number, gender for identification, etc. are input through the touch screen 10, and consumers want If you select the free sample (40) is provided to the consumer once per free sample (40) once per person, if you register as a member at the same time as entering the customer information membership card is issued immediately, if you use the membership card in the future touch the customer information It is possible to receive a free sample 40 after authentication through the card reader 20 without having to enter the screen 10. In addition, it also has the scalability to be provided with a free sample 40 through a partner card.

In addition, in conducting various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was also no benefit for participation. However, in the case of the present invention, when a customer obtains a free sample 40 provided to a consumer using a customer card and an affiliate card, the user automatically applies to the event, and on the contrary, a free sample 40 as a benefit for participating in the event. There is an advantage that can provide.

In addition, the advertisement exposure level is measured using the CCTV (A) and the radar unit (B) to measure the advertisement effect according to the advertisement execution, that is, the advertisement exposure degree, and the advertisement exposure degree using the CCTV (A). The measurement is performed through the recognition function of an object such as a person or a character and an intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit (B) generates a high frequency radio wave so that the object Advertising exposure is measured by the radar method that detects the radio waves reflected back to the high frequency radio waves, which are harmless to the human body and can be measured even at night without lights.

The CCTV (A) and the radar unit (B) are installed in the same direction as the direction in which the advertisement display is exposed to measure the exposure of the advertisement to the population using the population and the population using the present invention.

In addition, each multi-display sampler is networked through the Internet online to manage advertisement posting and modification on the main server, and to measure statistics such as the quantity and preference of samples provided to consumers, and to provide CCTV (A) and The image information and advertisement exposure data obtained through the radar unit (B) and the advertising price accordingly are posted on the corresponding Internet website, and the advertiser accesses the website and the image and advertisement exposure data of the site where the advertisement is carried out. By being able to check the unit price in real time, the advertiser can check the image of the advertisement site in real time without visiting the advertisement site in real time, and select the appropriate advertisement place for the advertisement product through the internet through the consumer analysis data. Advertisers can save time and money from running ads. There is an advantage.

In addition, DVR (Digital Video Recorder), which is in charge of CCTV (A) control and operation, uses hard disk (HDD) or digital video disk (DVD) instead of existing video tape, so it is easy to play or search the stored screen. Since it is stored as a signal, it is convenient to edit and transmit images, and it is currently produced and operated in a PC-based form, and it is possible to perform security and security functions through video data stored in the DVR.

In addition, if there is a legal problem caused by CCTV (A) installation operation according to environmental factors, it is possible to use only numerical data of measured advertisement exposure level without storing CCTV (A) image on DVR.

4 is an exemplary view showing an embodiment of a multi-display sampler capable of measuring advertisements according to the present invention, which performs video advertisement through an LCD display (C), and provides digital information to a consumer (60) through a DID system (D). Provide and display the actual product for the advertisement through the real exhibition (E) to advertise to the consumer (60).

The consumer 60 inputs simple customer information such as mobile phone number and gender for identity verification through the touch screen 10 to obtain a free sample 40 provided by the advertiser. When the consumer 60 selects the desired free sample 40, the free sample 40 is provided once per person for each free sample 40.

And, as soon as the customer information is entered and registered as a member, the membership card is issued immediately, and when using the membership card later, the free sample after authentication of the member through the card reader 20 without having to input the customer information on the touch screen 10 ( 40) can be provided. In addition, it also has the scalability to be provided with a free sample 40 through a partner card.

1 is a front view showing the front of the present invention can measure the multi-display sampler.

2 is a right side view showing the right side of the present invention can measure the multi-display sampler.

3 is a perspective view showing the whole of the present invention can be measured multi-display sampler.

4 is an exemplary view showing an embodiment of a multi-display sampler capable of measuring the advertisement of the present invention.

<Description of the symbols for the main parts of the drawings>

A: CCTV B: Radar Unit C: LCD Display D: DID System E: Real Display F: Sample Machine

10: touch screen 20: card reader 30: sample outlet 40: free sample 50: rear cover 60: consumer

Claims (11)

In the present invention, a multi-display sampler capable of measuring advertising, CCTV, radar unit for measuring advertisement exposure, LCD display for providing video advertisement, DID system for providing digital information, and real product display Multi-display sampler capable of advertising measurement, characterized in that the physical product display stand for free sample and sample vending machine for free samples According to claim 1, CCTV, radar unit, LCD display and DID system, real product display stand, sample vending machine, select a part of the multi-display sampler that can be configured to operate as an integrated billboard to operate. According to claim 1, Advertising display multi display sampler, characterized in that to replace the LCD display for displaying a video advertising PDP display or other types of display operation The multi-display sampler of claim 1, wherein the DID system is operated by applying a touch screen to operate the DID system or by not applying the touch screen. According to claim 1, Advertising exposure is measured by applying the intelligent image recognition technology of CCTV to measure the exposure of the advertising display capable of advertising measurement multi-display sampler According to claim 1, Advertising exposure is measured by applying the radar technology of the radar unit to measure the exposure of the advertisement, the display capable of advertising measurement multi-display sampler According to claim 1, Advertising display multi-display sampler, characterized in that the video and advertisement exposure data obtained through the radar unit by posting on the Internet website service The multi-display sampler of claim 1, wherein the operation of CCTV combines advertisement exposure measurement with security and security functions. According to claim 1, If the first customer information and sample number is entered into the sample vending machine for providing samples to consumers for free, the membership card and the sample selected by the customer is provided free of charge at the same time the membership registration Multi-display sampler The multi-display sampler as claimed in claim 1, wherein the sample is automatically provided to the consumer when the user participates in an event provided by the advertiser to provide the sample to the consumer. The multi-display sampler as claimed in claim 1, wherein the sample provided free to the consumer is automatically participated in an event provided by the advertiser when the consumer inputs the membership card information to obtain a free sample.

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