CN110163715A - Information recommendation method, device, equipment and system - Google Patents

Information recommendation method, device, equipment and system Download PDF

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Publication number
CN110163715A
CN110163715A CN201910267131.9A CN201910267131A CN110163715A CN 110163715 A CN110163715 A CN 110163715A CN 201910267131 A CN201910267131 A CN 201910267131A CN 110163715 A CN110163715 A CN 110163715A
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CN
China
Prior art keywords
customer
image
character attribute
module
payment
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CN201910267131.9A
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Chinese (zh)
Inventor
郭雷
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
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Alibaba Group Holding Ltd
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Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Priority to CN201910267131.9A priority Critical patent/CN110163715A/en
Publication of CN110163715A publication Critical patent/CN110163715A/en
Pending legal-status Critical Current

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

Abstract

This specification embodiment provides a kind of information recommendation method, device, equipment and system, the present embodiment passes through acquisition image, macroscopic features according to the customer extracted from image judges at least one character attribute of customer, and then the interested merchandise news of the customer is predicted according to merchandise news corresponding with the character attribute, thus to customer recommendation merchandise news, it realizes personalized recommendation, saves the time of customer's picking commodities from dazzling commodity.

Description

Information recommendation method, device, equipment and system
Technical field
This specification is related to technical field of data processing more particularly to information recommendation method, device, equipment and system.
Background technique
On either online lower or line, when buying goods, in face of dazzling commodity, customer is difficult quickly customer Selection is suitble to the commodity of oneself.Especially online lower shop, is difficult to get the identity information of customer, therefore, can not also be directed to Customer carries out specific aim recommendation.
Summary of the invention
To overcome the problems in correlation technique, present description provides information recommendation method, device, equipment and it is System.
According to this specification embodiment in a first aspect, providing a kind of information recommendation system, the system comprises processing moulds Block and the photographing module and display module being connect with the processing module;
The processing module is used for: obtaining photographing module acquired image, and according to the Gu extracted from described image The macroscopic features of visitor judges at least one character attribute of customer, is closed according to the mapping of preset character attribute and merchandise news System determines merchandise news corresponding with the character attribute;
The display module is used for: showing the merchandise news.
In one embodiment, the processing module is waken up when default wake-up condition meets;The default wake-up bars Part includes one or more of:
The display module is touch display screen, listens to the click event in the touch display screen;
Receive voice wake up instruction;
Determine that the mobile object in image is behaved and by the way that examining in system apart from detection module or photographing module is arranged in The distance parameter for measuring itself and mobile object reaches pre-determined distance parameter threshold.
In one embodiment, extracted macroscopic features is the macroscopic features of appointed part or the appearance spy at whole position Sign, is determined by the type of commodity to be recommended.
In one embodiment, described image includes facial image, and the character attribute includes gender, age, skin quality, skin One of color, lip color, expression or a variety of face characters;Or,
Described image includes manpower image, and the character attribute includes one of skin quality, the colour of skin, hand-type or a variety of;Or,
Described image includes whole body images, and the character attribute includes: that gender, age, appointed part account for entire body One of ratio is a variety of.
In one embodiment, the processing module is also used to:
When receiving transaction request, the facial image of photographing module shooting is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is branch What the system of paying was generated according to the Send only Account of customer;
The payment code is sent to the gathering end of the shopping place so that the gathering end to payment system initiation by The payment request that the corresponding Send only Account of code of paying the bill is paid the bill to beneficiary.
In one embodiment, the processing module is also used to: the identity information and the character attribute of foundation customer, Determine the interested advertising information of the customer;
The display module is also used to: showing the advertising information in specified advertising display region.
According to the second aspect of this specification embodiment, a kind of information recommendation method is provided, which comprises
Obtain image;
Macroscopic features according to the customer extracted from described image judges at least one character attribute of customer;
According to the mapping relations of preset character attribute and merchandise news, commodity letter corresponding with the character attribute is determined Breath;
Show the merchandise news.
In one embodiment, the method is applied to information recommendation system, and described image is full in default wake-up condition It is obtained when sufficient;The default wake-up condition includes one or more of:
Listen to the click event of touch display screen in the system;
Receive voice wake up instruction;
Determine that the mobile object in image is behaved and by the way that examining in system apart from detection module or photographing module is arranged in The distance parameter for measuring itself and mobile object reaches pre-determined distance parameter threshold.
In one embodiment, extracted macroscopic features is the macroscopic features of appointed part or the appearance spy at whole position Sign, is determined by the type of commodity to be recommended.
In one embodiment, described image includes facial image, and the character attribute includes gender, age, skin quality, skin One of color, lip color, expression or a variety of face characters;Or,
Described image includes manpower image, and the character attribute includes one of skin quality, the colour of skin, hand-type or a variety of;Or,
Described image includes whole body images, and the character attribute includes: that gender, age, appointed part account for entire body One of ratio is a variety of.
In one embodiment, the method also includes:
When receiving transaction request, the facial image of the customer is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is branch What the system of paying was generated according to the Send only Account of customer;
The payment code is sent to the gathering end of the shopping place so that the gathering end to payment system initiation by The payment request that the corresponding Send only Account of code of paying the bill is paid the bill to beneficiary.
In one embodiment, the method also includes:
According to the identity information and the character attribute of customer, the interested advertising information of the customer is determined;
The advertising information is shown in specified advertising display region.
According to the third aspect of this specification embodiment, a kind of information recommending apparatus is provided, described device includes:
Image collection module is used for: obtaining image;
Commodity determining module, is used for: the macroscopic features according to the customer extracted from described image judges customer at least A kind of character attribute, and according to the mapping relations of preset character attribute and merchandise news, determination is corresponding with the character attribute Merchandise news;
Message output module is used for: merchandise news determined by exporting.
According to the fourth aspect of this specification embodiment, a kind of computer equipment, including camera, touch display are provided Screen, memory, processor and storage are on a memory and the computer program that can run on a processor, wherein the processing Device realizes the as above any one information recommendation method when executing described program.
The technical solution that the embodiment of this specification provides can include the following benefits:
The present embodiment can acquire the image including customer, and the macroscopic features judgement according to the customer extracted from image cares for At least one character attribute of visitor, and then the interested commodity of the customer are determined according to merchandise news corresponding with the character attribute Information saves customer's picking commodities from dazzling commodity to realize personalized recommendation to customer recommendation merchandise news Time.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not This specification can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the reality for meeting this specification Example is applied, and is used to explain the principle of this specification together with specification.
Fig. 1 is a kind of this specification structural schematic diagram of information recommendation system shown according to an exemplary embodiment.
Fig. 2 is a kind of this specification application scenario diagram of information recommendation method shown according to an exemplary embodiment.
Fig. 3 is a kind of this specification flow diagram of information recommendation method shown according to an exemplary embodiment.
Fig. 4 is the structural schematic diagram of this specification another information recommendation system shown according to an exemplary embodiment.
Fig. 5 is the application scenario diagram of this specification another information recommendation method shown according to an exemplary embodiment.
Fig. 6 is a kind of this specification information recommending apparatus place computer equipment shown according to an exemplary embodiment Hardware structure diagram.
Fig. 7 is a kind of this specification block diagram of information recommending apparatus shown according to an exemplary embodiment.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with this specification.On the contrary, they are only and such as institute The example of the consistent device and method of some aspects be described in detail in attached claims, this specification.
It is only to be not intended to be limiting this explanation merely for for the purpose of describing particular embodiments in the term that this specification uses Book.The "an" of used singular, " described " and "the" are also intended to packet in this specification and in the appended claims Most forms are included, unless the context clearly indicates other meaning.It is also understood that term "and/or" used herein is Refer to and includes that one or more associated any or all of project listed may combine.
It will be appreciated that though various information may be described using term first, second, third, etc. in this specification, but These information should not necessarily be limited by these terms.These terms are only used to for same type of information being distinguished from each other out.For example, not taking off In the case where this specification range, the first information can also be referred to as the second information, and similarly, the second information can also be claimed For the first information.Depending on context, word as used in this " if " can be construed to " ... when " or " when ... " or " in response to determination ".
It, can be according to each item numbers such as the purchase of user preference and user on line and browsing behaviors on line in shopping According to formation is directed to the recommendation shopping guide of the individual subscriber, carries out personalized recommendation to improve the conversion ratio of purchase.But being directed to does not have Registration or without shopping history record user for, e-commerce platform is difficult to user's Recommendations.Online lower shopping In scene, it is the same for being typically different the recommendation shopping guide that user sees.By taking cosmetics as an example, family's cosmetics shop is entered Different user, it is seen that shop shopping guide's commodity can be it is identical, for example, being the best-selling product arranged in shop or new Product.But the purchase interest of different user may be different, some people are interested in the commodity in terms of concealing, some people are to base Commodity in terms of plinth skin care are interested.Therefore, if will be more conducive to personalized Recommendations are provided for different customers Improve the purchase efficiency done shopping under line.And the customer of flowing is faced, it tends not to leave personal information after consumer purchases goods, because This, the salesman in shop be difficult the personal information according to customer in the customer next time into shop when carry out personalized recommendation.
In consideration of it, this specification provides information recommendation scheme, by acquiring the image including customer, foundation is mentioned from image The macroscopic features of the customer taken judges at least one character attribute of customer, and then is believed according to commodity corresponding with the character attribute The breath prediction interested merchandise news of the customer realizes personalized recommendation thus to customer recommendation merchandise news, save customer from The time of picking commodities in dazzling commodity.
This specification embodiment is illustrated below in conjunction with attached drawing.
As shown in Figure 1, being that a kind of this specification structure of information recommendation system shown according to an exemplary embodiment is shown It is intended to, the system comprises processing module 12 and the photographing modules connecting with processing module 12 14 and display module 16.Camera shooting Module can be the photographing module of acquisition normal image, be also possible to depth camera module.Photographing module 24 can be used for shooting Scenery in specified shooting area.Processing module 12 obtains the image of its acquisition from photographing module, according to from described image The macroscopic features of the customer of extraction judges at least one character attribute of customer, according to preset character attribute and merchandise news Mapping relations determine merchandise news corresponding with the character attribute.Display module 16 shows the merchandise news.Photographing module 14 settings with the associated position in display module position at, for example, the shooting area of photographing module and display module is aobvious Display screen towards region there are overlapping region, the relationship of photographing module and display module can satisfy: photographing module can be clapped Take the photograph the customer to arrive at a station before display module in certain specified region.
Processing module 12, photographing module 14 and display module 16 can be only fitted in the same equipment, for example, photographing module It is display screen for camera, display module.Processing module 12, photographing module 14 or display module 16 may be independent set It is standby.For example, processing module and display module are integrated machine, photographing module is integrated the peripheral equipment etc. of machine.
In one example, information recommendation system can be set to personal device, such as smart phone, computer learning machine, flat The equipment such as plate computer, laptop, desktop computer, PDA (PersonalDigital Assistant, personal digital assistant). Merchandise news to be recommended can be the information of commodity on line.In another example, information recommendation system can be set to public Equipment, for example, common equipment can be arranged in public places.The information recommendation system can be used for recommending merchandise news on line, It can be used for recommending the merchandise news under line.Exemplary, information recommendation system can be laid out in the non-purchase such as bus station, subway station Object field public place, in this example, merchandise news to be recommended can be the information of commodity on line.It is exemplary, information Recommender system can be applied in the shopping place under line, and under the line in scene, merchandise news to be recommended can be shopping The information of commodity in place.Correspondingly, information recommendation system can be known as to the information recommendation system under line in scene.Shopping Place can be market, shop etc. and provide the place done shopping under line.It, can be by system layout in shopping field based on different demands Different location.For example, can be laid out on the entrance, the shelf that export or choose area of shopping place or by shelf etc., Under certain scenes, it can also be laid out in cashier.For example, in an alternative embodiment, as shown in Fig. 2, providing a kind of letter Cease the application scenario diagram of suggested design.In this embodiment, processing module, photographing module and display module configuration are set same In standby.For customer when close to the equipment, depth camera can collect the image comprising customer, and processing module is according to from image The macroscopic features of the customer of middle extraction judges at least one character attribute of customer, according to merchandise news corresponding with character attribute It predicts the interested merchandise news of customer, then shows merchandise news on the screen.As an illustrative example, equipment can be with With touch function.
This specification embodiment is illustrated below in conjunction with information recommendation method.
As shown in figure 3, being that a kind of this specification process of information recommendation method shown according to an exemplary embodiment is shown It is intended to, which comprises
In step 302, image is obtained;
In step 304, the macroscopic features according to the customer extracted from described image judges at least one people of customer Object attribute;
Within step 306, according to the mapping relations of preset character attribute and merchandise news, the determining and character attribute Corresponding merchandise news;
In step 308, the merchandise news is shown.
Wherein, information recommendation method provided in this embodiment can be executed by software, can also pass through software and hardware It combines or mode that hardware executes realizes that related hardware can be made of two or more physical entities, it can also be with It is made of a physical entity.In one embodiment, the method can be adapted for including photographing module and display module In information recommendation system.Photographing module can be camera or independent picture pick-up device, display module can be display screen.
Image can be obtained from photographing module, and photographing module can be the picture pick-up devices such as camera, video camera.Image mould Block acquires the opportunity of image, can acquire in real time, can also the acquisition when detecting customer.
About the acquisition opportunity of image, in one example, it can be and obtained from photographing module in real time, alternatively, camera shooting After module collects image, it is sent directly to this actuating station.In another example, the processing module is in default wake-up bars It is waken up when part meets.Correspondingly, step 302 to 306 being the execution when default wake-up condition meets, then, image is default Acquisition when wake-up condition meets.Default wake-up condition can be pre-set for waking up the condition of processing module.In order to save About process resource, default wake-up condition can be the preset condition for determining customer close to system, cared for realizing When visitor is close to system, the processing module commodity to be recommended with determination are waken up.
About default wake-up condition, in one example, display module can be touch display screen.Default wake-up condition can To be the click event listened in the touch display screen.It, can be with when finding the touch display screen in customer's click system Directly determine that customer, at this time can be with wake-up device close to the system.
In another example, voice wake up instruction is received.In this embodiment, system may include audio collection mould Block, for the audio in acquisition system ambient enviroment.It receives being determined by audio collection module for characterizing wake-up processing When the voice wake up instruction of module, processing module can be waken up, to execute the operation of step 302 to 306.
In another example, default wake-up condition may also is that the mobile object determined in image is behaved and by setting It sets and detects that the distance parameter of itself and mobile object reaches pre-determined distance ginseng apart from detection module or photographing module in system Number threshold value.
Wherein, whether mobile object is people in image, face recognition algorithms or object detection method can be used, to image It is identified, to judge whether mobile object is people in image;It can also be using in other algorithms or detection device detection image Mobile object whether be people.
About detected by the photographing module that is arranged in system the distance parameter of itself and mobile object reach it is default away from From parameter threshold, photographing module can be the camera of shooting normal image, then distance parameter can be mobile object in image It is more next apart from camera to can reflect mobile object when the ratio that mobile object accounts for image is increasing for the ratio for accounting for image It is closer, mobile object is mapped at a distance from photographing module so as to according to mobile object in image account for the ratio of image, into And when distance parameter reaches pre-determined distance parameter threshold, wake-up device.
And in practical application, since the figure of different mobile objects is different, the ratio of image is accounted for by mobile object There may be errors for the distance that example is estimated out, in consideration of it, in another embodiment, the photographing module uses depth camera Head, by depth camera acquire depth image in depth information determine depth camera at a distance from mobile object, from And judge whether the distance detected reaches pre-determined distance parameter threshold.
In another embodiment, can also be arranged in system apart from detection module.For example, can be with apart from detection module It is that the range sensor etc. by ultrasound examination distance is also possible to by the range sensor of infrared emission detecting distance. Apart from detection module setting with the associated position in display module position at, for example, the detection zone apart from detection module With the display screen of display module towards there are overlapping regions in region, can expire apart from the relationship of detection module and display module Foot: it can detecte it at a distance from the customer to stand before display module in certain specified region apart from detection module.
As shown in figure 4, being the structure of this specification another information recommendation system shown according to an exemplary embodiment Schematic diagram, the system comprises processing module 42 and the photographing module being connect with processing module 42 44, display module 46 and away from From detection module 48.Fig. 4 is identical as the relevant technologies in Fig. 1, will not repeat them here.Apart from detection module 48 can detecte its with The distance parameter of mobile object can if being greater than pre-determined distance parameter threshold apart from detection module and the distance parameter of mobile object To wake up processing equipment, so that processing equipment obtains image from capture apparatus.If apart from detection module and mobile object away from It is less than pre-determined distance parameter threshold from parameter, processing equipment can stop obtaining image from capture apparatus.
It should be understood that above-mentioned default wake-up condition can also be combined, it is in one example, any one in combination When kind condition meets, processing module can be waken up, to realize that various situations can all wake up processing module.In another example In, when all conditions meet in combination, processing module is waken up, just to avoid false wake-up.For different application scenarios, Ke Yipei Different combination condition and combination are set, will not repeat them here.
In practical application, it is difficult to get the identity information of flowing customer in scene under line, especially enters the Gu in shop for the first time Visitor can not get the identity information of the customer, and the commodity of customers' preferences then can not be also got according to identity information, thus It cannot achieve commercial product recommending.May also occur due to can not get Customer Information relevant to product to be recommended in scene on line The case where can not carrying out commercial product recommending, although for example, the personal information such as Customer Name are known, without normal direction customer recommendation skin care item Etc product etc..The present embodiment, can be according to the appearance of customer in image after getting photographing module acquired image Feature judges that customer may interested merchandise news.
Image can be the image of customer's appointed part, be also possible to the image at customer's entirety position, specifically by field of doing shopping Provided commodity determine.It is understood that the image of different demands in order to obtain, position set by photographing module may Different, customer's appointed part can be taken or photographing module is arranged in customer's entirety position by being subject to, for example, appointed part is Face photographing module can be then arranged at the position of face image easy to collect.It is not arranged one by one herein for other situations It lifts.
Correspondingly, the macroscopic features of customer, can be the macroscopic features of appointed part, it is also possible to the appearance at whole position Feature, the specific macroscopic features for extracting appointed part, or the macroscopic features at whole position, by quotient provided in shopping place Product determine.For example, the macroscopic features can be with face characteristic for the shop of facial products is provided.In addition, in order to increase identification Rate, described image can be the mainly image based on face.For another example, for the shop of hand product is provided, the appearance is special Sign can be hand-characteristic.The image of acquisition can be the mainly image based on manpower.For another example, for the shop of offer clothes Paving, the macroscopic features can be systemic features, and the image of acquisition can be full-length picture etc..
It is understood that appointed part in addition to face, hand, can also be other positions, for example, foot, leg, waist Portion etc. is determined with specific reference to the targeted type of commodity, numerous to list herein.
Character attribute can be the characteristic of personage, for example, it may be the personage's characteristic derived by whole body macroscopic features, It can be the personage's characteristic derived by the appointed part of personage.Character attribute may include particular attribute, also may include public affairs Attribute altogether.Character attribute in the present embodiment can be predicted to obtain by macroscopic features.Same position can predict to obtain multiple categories Property, and specifically predict which attribute, it can be determined by the commodity that shopping place provides.For example, being face for appointed part Situation, character attribute may include face character, and face character refers to the attribute relevant to people obtained by recognition of face.One The face of people often can reflect out the gender of personage, age, skin quality, the colour of skin, lip color, expression etc., in consideration of it, character attribute It may include: one of gender, age, skin quality, the colour of skin, lip color, expression etc. or a variety of face characters.Skin quality can refer to people The diversification of class skin is formed by specific properties and feature.For example, skin quality may include: neutral skin quality, dry skin, oiliness Skin quality, Combination skin quality, the colours of skin such as sensitive skin can refer to the color of human skin.The colour of skin can also be according to the function of product It can be carried out division type, for example, rough sort are as follows: obscure, jaundice, pale etc..If commodity are cosmetics, face character can To include gender, age, skin quality and the colour of skin.Furthermore it is also possible to judge the mood of customer in conjunction with expression, then determine to be recommended Commodity.
For another example, for appointed part be manpower the case where, character attribute can refer to the character attribute determined by manpower, example It such as, may include: one of skin quality, the colour of skin, hand-type etc. or a variety of.If commodity are hand-skin care product, character attribute packet Include skin quality and the colour of skin.If commodity are gloves, character attribute includes hand-type.
For another example, for whole body images, the character attribute may include: that gender, age, appointed part account for entire body One of ratio, figure etc. are a variety of.Wherein, figure can be divided into asthenic, well-balanced type, pyknic again.For not androgynous Type can recommend different diet products.
On how to judge the character attribute of customer by macroscopic features, in one example, the personage that can make an appointment belongs to The mapping relations of property and macroscopic features, mapping relations can be determined by neural network model.For example, according to being mentioned from described image The macroscopic features of the customer taken judges that at least one character attribute of customer may include: by the nerve net of image input pre-training Network model is judged at least one character attribute of customer by neural network model according to macroscopic features in the image of input.Nerve Network model may include the mapping relations between macroscopic features and character attribute, for example, neural network model is to utilize tape label Sample image the network model of acquisition is trained to neural network.Sample image can be constructed according to identifying purpose, mark Label can be human attributes.For example, be face character for identifying purpose, sample image is facial image, label include gender, One of age, skin quality, the colour of skin, lip color, expression or a variety of face characters.It for another example, is that whole body obtains for identifying purpose Attribute, sample image are whole body images, label include gender, age, appointed part account for one of ratio of entire body or It is a variety of.
It is understood that other recognition methods can also be used, as long as can be according to the outer of the customer extracted from image Looks feature judges the character attribute of customer, will not repeat them here.
It, can be according to the mapping relations of preset character attribute and merchandise news, really after the character attribute for obtaining customer Fixed merchandise news corresponding with the character attribute.The mapping relations of preset character attribute and merchandise news can be by default Rule configuration, the model with the mapping relations of character attribute and merchandise news can also be generated using the history material of accumulation Deng.The possible interested commodity of customer are judged by determining merchandise news corresponding with character attribute, and then are recommended to user The commodity.For example, detecting that customer face ratio of skin tone is more obscure, turns to be yellow, then recommend the skin care item for improving skin quality.For another example, it detects The lip color of customer is more dim out, then can recommend the lipstick etc. of light tone system, is embodied as customer and provides intimate service.
Online in lower scene, may there are part patron or regular guest, and be directed to this kind of customer, in an optional implementation In example, registration service can be provided, register its identity information for customer, correspondingly, the processing module is also used to: providing face Registration service, so that customer registers its identity information.The processing module is also used to: recognition of face is carried out to described image, if The identity information of the customer is obtained from registered information, then obtains number of doing shopping under history line corresponding with the identity information According to and/or history line on purchase data;After determining merchandise news corresponding with the character attribute further include: gone through according to described in Purchase data in purchase data and/or history line under history line filters out commodity letter to be recommended from identified merchandise news Breath.
The embodiment introduces face member registration link, and customer can carry out member registration and typing face letter in system Breath.When customer uses equipment herein, while carrying out face character judgement, equipment is cared for based on face recognition technology automatic identification The identity information of visitor, and determine based on the identity information of user the history buying behavior of customer, in conjunction with history buying behavior and Face character information carries out more accurate Products Show, improves the precision of the Products Show towards customer member, Jin Erwei Customer member provides more good recommendation service.
In one embodiment, the display module is touch display screen, and customer can also be according to the merchandise news of recommendation Execute shopping operation.The processing module also provides transactional services for customer.In one example, in order to improve payment efficiency, The processing module provides the payment services of brush face, completes payment by brush face after selecting commodity for customer.For example, the processing Module is used for:
When receiving transaction request, the facial image of photographing module shooting is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is branch What the system of paying was generated according to the Send only Account of customer;
The payment code is sent to the gathering end in shop under the line so that the gathering end to payment system initiation by The payment request that the corresponding Send only Account of code of paying the bill is paid the bill to beneficiary.
In order to facilitate understanding, above-described embodiment is illustrated herein in connection with attached drawing.As shown in figure 5, providing another kind The application scenario diagram of information recommendation scheme.Shop under the payment system involved in the application scenarios, information recommendation system and line Gathering end.Such as, gathering end can be POS machine (Point Of Sale, point-of-sale terminal).Information recommendation system may include taking the photograph As head, touch display screen and range sensor.In order to reduce payment efficiency, the present embodiment provides a kind of brush face payment scheme, The gathering end in shop can be in communication with each other under payment system, information recommendation system and line.Information recommendation system is in addition to according to upper Method is stated to customer recommendation merchandise news, payment services can also be provided.Customer can operate touch screen, to select to feel The commodity of interest, and place an order.Information recommendation system obtains the facial image of camera shooting when receiving transaction request, and Facial image is sent to payment system, the brush face identity for interacting progress customer with payment system by information recommendation system is recognized Card.For example, security level verification can be carried out, four bit checks, mobile phone identifying code verification etc. after identity card can also be carried out.? After payment system certification passes through, payment code is fed back into information recommendation system, payment code is sent to gathering by information recommendation system The payment request paid the bill from the corresponding Send only Account of the payment code to beneficiary is initiated at end, gathering end to payment system, in turn Complete payment operation.
In the present embodiment, after customer selects satisfied commodity, the payment of brush face can be directly selected.Face based on customer Characteristic information and other confactors (for example, four after identification card number), can confirm user identity, and directly from customer's It withholds in payment accounts, improves payment efficiency.
In one embodiment, the processing module is also used to: the identity information and the character attribute of foundation customer, Determine the interested advertising information of the customer.Advertising information may include merchandise news, preferential right in the shopping place Beneficial, third-party information to be recommended etc..The display module is also used to: showing the advertisement letter in specified advertising display region Breath.For example, the specified advertising display region in the successful payment page shows the advertising information.
The present embodiment is judged using face character and face recognition technology, judges automatically the face character of customer, is under line The Products Show of scene and advertisement, which are launched, provides crucial decision factor, and customer can not be perceived by solving traditional advertisement dispensing Identity, the shortcomings that personalized advertisement dispensing can not be carried out.Based on the present embodiment, offline businesses can design accurately marketing side Case, to customer recommendation, its possible interested product, reduces the selection cost of customer, promotes the buying experience of customer.In addition, Offline businesses can launch third party's advertisement, carry out accurate advertisement dispensing based on the present embodiment, can effectively improve advertising results.
Various technical characteristics in embodiment of above can be arbitrarily combined, as long as the combination between feature is not present Conflict or contradiction, but as space is limited, it is not described one by one, therefore the various technical characteristics in above embodiment is any It is combined the range for also belonging to this disclosure.
Corresponding with the embodiment of aforementioned information recommended method, this specification additionally provides information recommending apparatus and its is answered The embodiment of electronic equipment.
The embodiment of this specification information recommending apparatus can be applied in computer equipment.Installation practice can be by soft Part is realized, can also be realized by way of hardware or software and hardware combining.Taking software implementation as an example, as a logical meaning On device, be by the processor of computer equipment where it by computer program instructions corresponding in nonvolatile memory It is read into memory what operation was formed.For hardware view, as shown in fig. 6, the meter where this specification information recommending apparatus Calculate machine equipment a kind of hardware structure diagram, in addition to processor 610 shown in fig. 6, network interface 620, memory 630 and it is non-easily Except the property lost memory 640, reality of the computer equipment at 631 place of information recommending apparatus generally according to the equipment in embodiment Function can also include other hardware such as camera, touch display screen, repeat no more to this.
As shown in fig. 7, being a kind of this specification block diagram of information recommending apparatus shown according to an exemplary embodiment, institute Stating device includes:
Image collection module 72, is used for: obtaining image;
Commodity determining module 74, is used for: according to the macroscopic features of customer extracted from described image judge customer to A kind of few character attribute, and according to the mapping relations of preset character attribute and merchandise news, the determining and character attribute pair The merchandise news answered;
Message output module 76, is used for: merchandise news determined by exporting.
In one embodiment, described device can be set to the information recommendation system including photographing module and display module In.Exemplary, information recommendation system can be set in lower scene online.It is exemplary, if information recommendation system setting is in shopping field Institute, the merchandise news may include the information of the commodity in shopping place.
In one embodiment, described device is set to information recommendation system, and described image is met in default wake-up condition When obtain;The default wake-up condition includes one or more of:
Listen to the click event of touch display screen in the system;
Receive voice wake up instruction;
Determine that the mobile object in image is behaved and by the way that examining in system apart from detection module or photographing module is arranged in The distance parameter for measuring itself and mobile object reaches pre-determined distance parameter threshold.
In one embodiment, extracted macroscopic features is the macroscopic features of appointed part or the appearance spy at whole position Sign, is determined by the type of commodity to be recommended.
In one embodiment, described image includes facial image, and the character attribute includes gender, age, skin quality, skin One of color, lip color, expression or a variety of face characters;Or,
Described image includes manpower image, and the character attribute includes one of skin quality, the colour of skin, hand-type or a variety of;Or,
Described image includes whole body images, and the character attribute includes: that gender, age, appointed part account for entire body One of ratio is a variety of.
In one embodiment, described device further includes transaction modules (Fig. 7 is not shown), is used for:
When receiving transaction request, the facial image of the customer is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is branch What the system of paying was generated according to the Send only Account of customer;
The payment code is sent to the gathering end of the shopping place so that the gathering end to payment system initiation by The payment request that the corresponding Send only Account of code of paying the bill is paid the bill to beneficiary.
In one embodiment, described device further includes advertisement determining module (Fig. 7 is not shown), is used for: according to customer's Identity information and the character attribute determine the interested advertising information of the customer;
The message output module is also used to show the advertising information in specified advertising display region.
For device embodiment, since it corresponds essentially to embodiment of the method, so related place is referring to method reality Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separation unit The module of explanation may or may not be physically separated, and the component shown as module can be or can also be with It is not physical module, it can it is in one place, or may be distributed on multiple network modules.It can be according to actual The purpose for needing to select some or all of the modules therein to realize this specification scheme.Those of ordinary skill in the art are not In the case where making the creative labor, it can understand and implement.
Correspondingly, this specification embodiment also provides a kind of computer equipment, including camera, touch display screen, storage Device, processor and storage are on a memory and the computer program that can run on a processor, wherein processor execution institute Information recommendation method as described above is realized when stating program.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for equipment reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.
Correspondingly, this specification embodiment also provides a kind of computer storage medium, journey is stored in the storage medium Sequence instruction, described program instruction include information recommendation method as described above.
This specification embodiment can be used one or more wherein include the storage medium of program code (including but not Be limited to magnetic disk storage, CD-ROM, optical memory etc.) on the form of computer program product implemented.Computer is available to be deposited Storage media includes permanent and non-permanent, removable and non-removable media, can be accomplished by any method or technique letter Breath storage.Information can be computer readable instructions, data structure, the module of program or other data.The storage of computer is situated between The example of matter includes but is not limited to: phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory Device (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), the read-only storage of electrically erasable Device (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices or any other non-biography Defeated medium, can be used for storage can be accessed by a computing device information.
Those skilled in the art will readily occur to this specification after considering specification and practicing the invention applied here Other embodiments.This specification is intended to cover any variations, uses, or adaptations of this specification, these modifications, Purposes or adaptive change follow the general principle of this specification and do not apply in the art including this specification Common knowledge or conventional techniques.The description and examples are only to be considered as illustrative, the true scope of this specification and Spirit is indicated by the following claims.
It should be understood that this specification is not limited to the precise structure that has been described above and shown in the drawings, And various modifications and changes may be made without departing from the scope thereof.The range of this specification is only limited by the attached claims System.
The foregoing is merely the preferred embodiments of this specification, all in this explanation not to limit this specification Within the spirit and principle of book, any modification, equivalent substitution, improvement and etc. done should be included in the model of this specification protection Within enclosing.

Claims (14)

1. a kind of information recommendation system, the system comprises processing module and the photographing module being connect with the processing module and Display module;
The processing module is used for: obtaining photographing module acquired image, and according to the customer's extracted from described image Macroscopic features judges at least one character attribute of customer, according to the mapping relations of preset character attribute and merchandise news, really Fixed merchandise news corresponding with the character attribute;
The display module is used for: showing the merchandise news.
2. system according to claim 1, the processing module is waken up when default wake-up condition meets;It is described default Wake-up condition includes one or more of:
The display module is touch display screen, listens to the click event in the touch display screen;
Receive voice wake up instruction;
Determine that the mobile object in image is behaved and by the way that detecting in system apart from detection module or photographing module is arranged in The distance parameter of itself and mobile object reaches pre-determined distance parameter threshold.
3. system according to claim 1, extracted macroscopic features is macroscopic features or the entirety position of appointed part Macroscopic features, determined by the type of commodity to be recommended.
4. system according to claim 1, described image includes facial image, the character attribute include gender, the age, One of skin quality, the colour of skin, lip color, expression or a variety of face characters;Or,
Described image includes manpower image, and the character attribute includes one of skin quality, the colour of skin, hand-type or a variety of;Or,
Described image includes whole body images, and the character attribute includes: that gender, age, appointed part account for the ratio of entire body One of or it is a variety of.
5. system according to any one of claims 1 to 4, the processing module is also used to:
When receiving transaction request, the facial image of photographing module shooting is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is payment system What system was generated according to the Send only Account of customer;
The payment code is sent to the gathering end of the shopping place, so that the gathering end is initiated to payment system by described The payment request that the corresponding Send only Account of payment code is paid the bill to beneficiary.
6. system according to claim 5, the processing module is also used to: identity information and the people according to customer Object attribute determines the interested advertising information of the customer;
The display module is also used to: showing the advertising information in specified advertising display region.
7. a kind of information recommendation method, which comprises
Obtain image;
Macroscopic features according to the customer extracted from described image judges at least one character attribute of customer;
According to the mapping relations of preset character attribute and merchandise news, merchandise news corresponding with the character attribute is determined;
Show the merchandise news.
8. described image is waken up default according to the method described in claim 7, the method is applied to information recommendation system It is obtained when condition meets;The default wake-up condition includes one or more of:
Listen to the click event of touch display screen in the system;
Receive voice wake up instruction;
Determine that the mobile object in image is behaved and by the way that detecting in system apart from detection module or photographing module is arranged in The distance parameter of itself and mobile object reaches pre-determined distance parameter threshold.
9. according to the method described in claim 7, extracted macroscopic features is macroscopic features or the entirety position of appointed part Macroscopic features, determined by the type of commodity to be recommended.
10. the character attribute includes gender, year according to the method described in claim 7, described image includes facial image One of age, skin quality, the colour of skin, lip color, expression or a variety of face characters;Or,
Described image includes manpower image, and the character attribute includes one of skin quality, the colour of skin, hand-type or a variety of;Or,
Described image includes whole body images, and the character attribute includes: that gender, age, appointed part account for the ratio of entire body One of or it is a variety of.
11. according to the described in any item methods of claim 7 to 10, the method also includes:
When receiving transaction request, the facial image of the customer is obtained;
The facial image is sent to payment system;
The payment code that the payment system is fed back after the identity information for confirming the customer is received, the payment code is payment system What system was generated according to the Send only Account of customer;
The payment code is sent to the gathering end of the shopping place, so that the gathering end is initiated to payment system by described The payment request that the corresponding Send only Account of payment code is paid the bill to beneficiary.
12. the method according to claim 11, the method also includes:
According to the identity information and the character attribute of customer, the interested advertising information of the customer is determined;
The advertising information is shown in specified advertising display region.
13. a kind of information recommending apparatus, described device include:
Image collection module is used for: obtaining image;
Commodity determining module, is used for: the macroscopic features according to the customer extracted from described image judges at least one of customer Character attribute, and according to the mapping relations of preset character attribute and merchandise news, determine quotient corresponding with the character attribute Product information;
Message output module is used for: merchandise news determined by exporting.
14. a kind of computer equipment, including camera, touch display screen, memory, processor and storage are on a memory and can The computer program run on a processor, wherein the processor realizes such as claim 7 to 12 times when executing described program One the method.
CN201910267131.9A 2019-04-03 2019-04-03 Information recommendation method, device, equipment and system Pending CN110163715A (en)

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CN110610384A (en) * 2019-09-20 2019-12-24 上海掌门科技有限公司 User portrait generation method, information recommendation method, device and readable medium
CN110766454A (en) * 2019-10-12 2020-02-07 广州臻一计算机系统有限公司 Method for collecting customer visit information of store and store subsystem architecture
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CN110910887A (en) * 2019-12-30 2020-03-24 苏州思必驰信息科技有限公司 Voice wake-up method and device
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CN112801737A (en) * 2021-01-27 2021-05-14 广州微框物联科技有限公司 Lipstick shopping guide method and device of intelligent mirror
CN112749996A (en) * 2021-01-29 2021-05-04 吉林大学 Automatic commodity recommendation method and system for unmanned lipstick vending machine
CN112749996B (en) * 2021-01-29 2024-02-20 吉林大学 Automatic commodity recommendation method and system for unmanned lipstick vending machine
CN112801710A (en) * 2021-02-05 2021-05-14 南京开为网络科技有限公司 Accurate advertisement recommendation system based on face big data
CN112927055A (en) * 2021-04-01 2021-06-08 山西慧虎健康科技有限公司 Intelligent retail service method and system for accurately recommending related commodities
CN113129060A (en) * 2021-04-19 2021-07-16 深圳市极客智能科技有限公司 Offline commodity recommendation display system, method, device, equipment and storage medium

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