KR20050033599A - Number issue system for advertisement marketing analysis with dvr function - Google Patents

Number issue system for advertisement marketing analysis with dvr function Download PDF

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Publication number
KR20050033599A
KR20050033599A KR1020050023003A KR20050023003A KR20050033599A KR 20050033599 A KR20050033599 A KR 20050033599A KR 1020050023003 A KR1020050023003 A KR 1020050023003A KR 20050023003 A KR20050023003 A KR 20050023003A KR 20050033599 A KR20050033599 A KR 20050033599A
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advertisement
video
time
cctv
management system
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KR1020050023003A
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Korean (ko)
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조호철
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조호철
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/02—Banking, e.g. interest calculation or account maintenance
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/12—Fingerprints or palmprints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Collating Specific Patterns (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A sequence system for analyzing advertisement marketing with a CCTV function is provided to present detailed customer analysis information to an advertiser in order to diversify an advertisement according to a time or place. A management system records and regenerates images of the CCTV, transmits real time captions, displays various waiting numbers, and interworks with a fingerprint or face recognition system. An image displaying unit and the CCTV are set to be compatible with a managing system unit. A software analyzes and records reactions of customers recorded in the CCTV according to a time which the image advertisement and real time captions are broadcasted.

Description

감시카메라 기능이 포함된 광고 마케팅 분석용 순번대기 시스템{Number issue system for advertisement marketing analysis with DVR function}Number issue system for advertisement marketing analysis with DVR function}

본 발명은 은행이나 관공서 등에 설치된 순번대기시스템에 관한 것으로서 이 시스템의 주기능은 대기번호표시부를 통해 번호만을 표시하거나 번호 표시부와 함께 영상광고를 보여주고 있는 정도이다. 영상광고를 함께 보여주는 순번대기 시스템의 경우 각 창구의 업무처리에 대한 자료 수집 및 분석 통계를 할 수 있게 되어 있으나 표시부에 방영하고 있는 영상광고에 대한 대기인원들의 시선 주목도와 지역별,년령대별,남여노소등등의 각 계층별 취향 분석을 하지 못한다.또한 DVR 기능과 분리되어 있고 영상광고표시부와 번호표시부의 분리 방법이 다양하지 못하다. 영상표시부에 실시간 자막전송기능을 부여하여 공지사항이나 뉴스 등이 실시간으로 나오도록 구성된 것이 없으며 얼굴인식,지문인식 시스템과의 연동을 위한 관리부 시스템의 확장성을 고려하지 않아 향후에 이 기능을 추가시 기존에 설치된 시스템을 전면 교체하거나 각각의 시스템을 통합운영하지 못하고 분리 운영해야한다.The present invention relates to a turn waiting system installed in a bank or a public office, etc. The main function of the system is to display only a number through a waiting number display unit or a video advertisement with a number display unit. In the case of the turn-by-turn system that shows video advertisements, it is possible to collect data and analyze statistics on the business process of each window, but the attention of the waiting people for the video advertisements shown on the display and the region, age group, and male and female children. It is not able to analyze tastes of each layer, etc. Also, it is separated from DVR function, and the method of separating video advertisement display unit and number display unit is not diverse. Real-time subtitle transmission function is provided to the video display part, so no announcement or news is configured in real time, and this function is added in the future without considering the scalability of the management unit system for interworking with the face recognition and fingerprint recognition system. Existing system should be replaced or operated separately.

순번대기시스템의 기능을 확장하여 광고 마케팅에 활용할 수 있는 프로그램과 관리시스템을 구축하는 것이다. 이를 위해서 DVR(CCTV)기능,영상표시부에 실시간 자막전송 및 실시간 방송기능,방송 스케줄 작성 , 지문인식 및 얼굴인식 시스템기능과 공유할 수 있는 데이터베이스 엔진을 구축하고 위의 모든 기능을 관리 시스템에 통합할 수 있도록 하여 생산 원가를 낮춘다. 또한 위의 기능들이 하나의 인터페이스에 통합이 되어 있는 운영소프트웨어를 개발하여 관리자의 업무 효율을 높인다.It is to build a program and management system that can be used for advertisement marketing by extending the function of turn waiting system. To this end, we will build a database engine that can be shared with DVR (CCTV) function, real-time subtitle transmission and real-time broadcasting function, broadcasting schedule creation, fingerprint recognition and face recognition system functions, and integrate all the above functions into the management system. To reduce production costs. In addition, it improves the manager's work efficiency by developing operating software in which the above functions are integrated in one interface.

본 발명은 대기번호와 함께 실시간으로 전송된 자막과 영상을 동시에 표시하는 영상장치부와 대기자의 모습을 촬영하는 감시카메라부 그리고 지문인식,얼굴인식 시스템과 연동할 수 있는 소프트웨어를 포함하며 위의 각종 장치를 통합 관리할 수 있는 관리 시스템부로 이루어져 있다. 영상장치부와 감시카메라부의 작동은 모두 통합 관리시스템부에서 제어하도록 되어있다. 관리시스템의 주요 기능은 영상표시장치에 대기번호와 원거리(인터넷)에서 보내어지는 실시간 자막과 동영상을 전송하는 것이다. 감시카메라에 비추어지는 영상을 녹화하고 재생할 수 있는 기능 또한 관리시스템에는 포함되어 있다. 확장기능으로 지문인식,얼굴인식 시스템의 DB와 연동할 수 있다. 세부적으로 동영상 스케줄링,DVR의 일반적인 기능,방영되는 영상에 따른 고객 반응 기록 기능,고객식별,고객 편의를 위한 다양한 번호 표시 방법 기능 등이 포함된다.The present invention includes an image device unit for displaying subtitles and images simultaneously transmitted in real time with an air number, a surveillance camera unit for photographing a waiting person, and software for interworking with a fingerprint recognition and face recognition system. It consists of a management system unit that can manage the device integrated. The operation of the video device unit and the surveillance camera unit is controlled by the integrated management system unit. The main function of the management system is to transmit real-time subtitles and video from the air number and remote (Internet) to the video display device. The management system also includes the ability to record and play back images from surveillance cameras. It can be interlocked with DB of fingerprint recognition and face recognition system by extension. In detail, video scheduling, general functions of DVR, customer response recording function according to the aired video, customer identification, various number display method functions for customer convenience are included.

광고 매체는 광고를 할만한 유효 적절한 매체인지를 광고주에게 설득할 수 있어야한다.광고 매체는 광고에 접하게 될 수 있는 고객들의 숫자에서부터 주목도나 집중도의 정도에 대한 구체적인 자료를 제시할 수 있어야 한다. 기존의 창구마다 설치된 순번대기 시스템의 대부분이 광고 매체로서 활용되고 있지 못하고 광고 매체로서의 부가적인 기능을 가진 시스템이라고 하더라도 고객 시선 집중도나 선호영상에 대한 분석을 할 수 없는 것을 수정 보완한 것이 본 발명 시스템이다. 광고주에게 구체적인 고객 분석 자료를 제시하여 좀더 세밀하게 고객 취향에 맞게 시간대별,장소별 광고를 달리하여 광고비용 대비 홍보 효과를 극대화할 수 있다. The advertising medium should be able to persuade the advertiser whether it is a valid and appropriate medium to advertise. The advertising medium should be able to present specific data on the degree of attention or concentration from the number of customers who may be exposed to the advertisement. The system of the present invention is that even if most of the turn-by-turn system installed in each window is not used as an advertisement medium and the system has an additional function as an advertisement medium, it is impossible to analyze the customer's attention concentration or preferred image. to be. By presenting specific customer analysis data to advertisers, it is possible to maximize the advertising effect against the advertising cost by varying advertisements by time and place according to customer taste in more detail.

도 1은 본 발명 시스템의 작동 과정과 형태에 관한 것이다.1 relates to the operation and form of the system of the present invention.

Claims (4)

감시카메라 영상 녹화 및 재생(DVR),광고 영상 송출,실시간 자막 전송,다양한 구성의 대기번호 표시 기능,지문인식 및 얼굴인식 시스템과의 연동 기능을 통합한 관리시스템과 하드웨어에 탑재된 소프트웨어Software embedded in the management system and hardware that integrates surveillance camera video recording and playback (DVR), advertisement video transmission, real-time subtitle transmission, air configuration of various numbers, and interworking with fingerprint recognition and face recognition system 관리시스템부와 호환할 수 있게 SET화 된 영상표시장치 및 감시카메라Video display device and surveillance camera set to be compatible with management system 영상광고와 실시간 자막이 방송되고 있는 시간대에 따른 감시카메라에 녹화된 대The video recorded on the surveillance camera according to the time zone where the video advertisement and real time subtitles are being broadcast. 기인원 고객들의 반응분석기록 소프트웨어Response Analysis Record Software 얼굴인식이나 지문인식을 통해 창구에 찾아오는 고객의 자동인식 또는 반자동 인식을 통한 고객 방문 시간대 분석, 각각의 영상광고에 따른 특정 고객의 반응을 기록할 수 있는 소프트웨어Analyzing customer visit time through automatic or semi-automatic recognition of customers coming to the window through face recognition or fingerprint recognition, and software that can record the response of specific customers according to each video advertisement.
KR1020050023003A 2005-03-21 2005-03-21 Number issue system for advertisement marketing analysis with dvr function KR20050033599A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR200468822Y1 (en) * 2008-11-04 2013-09-06 이한승 Multi-display sampler able to estimate the effectiveness of advertising
KR200468825Y1 (en) * 2008-11-07 2013-09-06 이한승 Digital advertising banner able to estimate the effectiveness of advertising

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020030301A (en) * 2000-10-17 2002-04-25 최상현 On-line shopping system, business method utilizing the system and computer readable medium having stored thereon computer executable instruction for performing the method
KR20030086130A (en) * 2002-05-03 2003-11-07 정영훈 Public Information System having video conferencing device using internet

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020030301A (en) * 2000-10-17 2002-04-25 최상현 On-line shopping system, business method utilizing the system and computer readable medium having stored thereon computer executable instruction for performing the method
KR20030086130A (en) * 2002-05-03 2003-11-07 정영훈 Public Information System having video conferencing device using internet

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR200468822Y1 (en) * 2008-11-04 2013-09-06 이한승 Multi-display sampler able to estimate the effectiveness of advertising
KR200468825Y1 (en) * 2008-11-07 2013-09-06 이한승 Digital advertising banner able to estimate the effectiveness of advertising

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