JP2024013719A - Content processing device, content processing system and program - Google Patents

Abstract

The present invention provides a content processing device, a content processing system, and a program for outputting content having an advertising effect to viewers who are able to view the content. A content processing server 1 includes a viewer determination unit 12 that determines whether there is a viewer who can view content output to a display 31, and a playlist 41 stored in a playlist storage unit 23. It includes a content determining section 13 that determines the content stored in the content storage section 22 corresponding to the playback frame, and a content output section 14 that outputs the content determined by the content determining section 13 to the display 31. Then, when the viewer determining unit 12 determines that there are no viewers, the content determining unit 13 determines alternative content without a specified playback time as the content corresponding to the playback frame. [Selection diagram] Figure 2

Description

The present invention relates to a content processing device, a content processing system, and a program.

Conventionally, many advertising spaces have been set up in places where many people gather, such as stations and streets. In recent years, advertising using digital images and videos using advertising display devices such as digital signage has become mainstream. In such conventional digital signage, advertisements with the same content are often always shown in the same order, no matter when someone is viewing them or even if no one is viewing them. This is because it takes time and effort to replace or rearrange advertisements, and it is also difficult to determine how many people are viewing the advertisements.
However, in recent years, digital signage advertising has also evolved into a targetable medium.
Under such circumstances, for example, an information processing device has been disclosed that provides digital signage screens in elevators and entrances of apartment complexes to provide content specific to residents (see, for example, Patent Document 1).

Patent No. 7042718

The information processing device described in Patent Document 1 outputs content according to the attributes of an apartment complex, for example, for each time period, and the advertising effect is calculated based on the operation of an electronic lock. However, even if content that has an advertising effect is viewed from the middle, it is still counted as an advertising effect.

SUMMARY OF THE INVENTION Therefore, an object of the present invention is to provide a content processing device, a content processing system, and a program for outputting content having an advertising effect to viewers who are able to view the content.

The present invention solves the above problems by the following solving means.
A first invention provides a playlist storage unit that stores a playlist in which playback frames indicate playback times and playback orders of content to be output to a display device, a content storage unit that stores a plurality of contents, and the display device. a viewer determining means for determining whether there is a viewer who can view the content outputted to the content storage section; The content determining means includes a content determining means for determining a content, and a content outputting means for outputting the content determined by the content determining means to the display device. If the content processing apparatus determines that the alternative content does not have a specified playback time, the content processing apparatus determines the alternative content for which the playback time is not specified as the content corresponding to the playback frame.
In a second invention, in the content processing device according to the first invention, a playback time is set for at least some of the plurality of contents stored in the content storage section, and the content determining means When the viewer determination means determines that the viewer is present, the content storage section stores the content in the content storage section whose playback time is set to be playable within the playback frame in a manner that corresponds to the playback frame. This is a content processing device that determines content.
A third invention is the content processing device according to the second invention, in which the content determining means determines that the viewer is present by the viewer determining means, and the content can be played back within the playback frame. The content processing apparatus determines the alternative content as the content corresponding to the playback frame if the content for which the playback time is set is not in the content storage unit.
In a fourth invention, in the content processing device according to any one of the first to third inventions, the viewer determining means determines whether or not the viewer determines whether or not the viewer has viewed the content when the content corresponding to the playback frame ends on the display device. and the content determining means determines the alternative content as the content corresponding to the next playback frame when the viewer determining means determines that there is no viewer. It is a device.
A fifth invention is a content processing device according to any one of the first to fourth inventions, comprising: an attribute acquisition means for acquiring attribute information of the viewer who can view the display device; and the attribute acquisition means. viewer history registration means for registering the viewer history information including the attribute information and date and time acquired by the user in the usage history storage unit; and the day of the week based on the viewer history information stored in the usage history storage unit and/or viewer analysis means for analyzing trends of the attribute information regarding the viewer over time, the content storage unit stores the content in association with attribute conditions, and the content determination means , when the viewer determining means determines that the viewer is present, determining the content corresponding to the playback frame based on the analysis result by the viewer analyzing means and the attribute condition of the content storage unit; , a content processing device.
A sixth invention is the content processing device according to the fifth invention, in which the content determining means determines that the viewer is present by the viewer determining means, and the content determining means uses an analysis result by the viewer analyzing means. , the content processing device determines the alternative content as the content corresponding to the playback frame when the content based on the attribute condition of the content storage unit cannot be determined.
A seventh invention is the content processing device according to the fifth invention or the sixth invention, further comprising a device location storage unit that stores installation position information regarding a place where the display device is installed, and the viewer history registration means includes: , the viewer history information further including the installation location information is registered in the usage history storage unit, and the viewer analysis means further performs the following operations based on the viewer history information stored in the usage history storage unit: The content processing device analyzes trends in the attribute information regarding the viewer at the installation position of the display device.
An eighth invention is the content processing device according to any one of the first invention to the seventh invention, wherein the display device is provided in a predetermined space, and the viewer determination means is configured to provide a content processing device for determining whether a person is present in the predetermined space. The content processing device determines that the viewer is present when the viewer is present.
A ninth invention is the content processing device according to any one of the first invention to the eighth invention, wherein the content storage unit includes billable advertising content, and the content storage unit relates to the content outputted by the content output means. track record registration means for registering playback track record information in a playback track record storage unit, and the viewer determining unit checks the number of viewers when the content determining unit determines the billing target advertising content; The performance registration means is a content processing device that registers the reproduction performance information further including the number of viewers confirmed by the viewer determination means in the reproduction performance storage section.
A tenth invention is a content processing system including any one of the content processing devices from the first invention to the ninth invention and a display device.
An eleventh invention is a program for causing a computer to function as the content processing device according to any one of the first invention to the ninth invention.

According to the present invention, it is possible to provide a content processing device, a content processing system, and a program for outputting content having an advertising effect to viewers who are able to view the content.

1 is a diagram showing the overall configuration of a content processing system according to an embodiment. FIG. 2 is a diagram showing functional blocks of a content processing server according to the present embodiment. FIG. 3 is a diagram illustrating an example of a storage unit of the content processing server according to the present embodiment. FIG. 3 is a diagram showing an example of a playlist stored in a playlist storage unit of the content processing server according to the present embodiment. FIG. 3 is a diagram illustrating an example of the configuration of a screen output to a display according to the present embodiment. 2 is a flowchart showing content output processing of the content processing server according to the present embodiment. This is a continuation of FIG. 7 is a flowchart showing variable billing content processing by the content processing server according to the present embodiment. It is a flowchart which shows viewer analysis processing of a content processing server concerning this embodiment.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. Note that this is just an example, and the technical scope of the present invention is not limited to this.
(Embodiment)
<Overall configuration of content processing system 100>
FIG. 1 is a diagram showing the overall configuration of a content processing system 100 according to this embodiment.
FIG. 2 is a diagram showing functional blocks of the content processing server 1 according to this embodiment.
FIG. 3 is a diagram showing an example of the storage unit 20 of the content processing server 1 according to the present embodiment.
FIG. 4 is a diagram showing an example of the playlist 41 stored in the playlist storage unit 23 of the content processing server 1 according to the present embodiment.

In the content processing system 100 shown in FIG. 1, a content processing server 1 (content processing device) performs processing related to content output to a display 31 (display device). At this time, the content processing server 1 determines whether there is a viewer P who can view the display 31, and if it is determined that there is no viewer P, it determines to output the alternative content. Furthermore, when it is determined that there is a viewer P, the content processing server 1 determines to output the content for which a playback time that can be played within the playback frame is set.

The content processing system 100 includes a content processing server 1, external servers 4 (4A, 4B, . . . ), a display 31 and a camera 32 installed in an elevator 3 (predetermined space), each connected to a communication network N connected via. Although only one elevator 3 is shown in FIG. 1, the content processing system 100 may include a plurality of elevators 3. Further, the display 31 and the camera 32 may be directly connected to the communication network N, or may be connected to the communication network N via a base station or the like (not shown).
The communication network N is, for example, a communication network such as an Internet line. Further, the communication network N may be wired or wireless.

<Content processing server 1>
The content processing server 1 is a server that determines content to be output to the display 31 and performs processing to output the determined content to the display 31. The content processing server 1 is owned by, for example, an advertising intermediary that matches a plurality of companies that own the displays 31 with a plurality of advertisers that have content.

As shown in FIG. 2, the content processing server 1 includes a control section 10, a storage section 20, and a communication interface section 29.
The control unit 10 is a central processing unit (CPU) that controls the entire content processing server 1. The control unit 10 cooperates with the above-mentioned hardware and executes various functions by appropriately reading and executing the operating system (OS) and various application programs stored in the storage unit 20.

Before explaining the control section 10, the storage section 20 will be explained.
The storage unit 20 is a storage device such as a hard disk or a semiconductor memory device for storing programs, data, etc. necessary for the operation of the content processing server 1.
The storage unit 20 includes a program storage unit 21, a content storage unit 22, a playlist storage unit 23, a display position storage unit 24 (device position storage unit), and a playback history storage unit 25 (usage history storage unit, playback history storage unit). storage unit) and an analysis result storage unit 26.

The program storage unit 21 is a storage area that stores various programs. The program storage unit 21 stores various programs including, for example, a content processing program 21a (program). The content processing program 21a is a program for performing various functions executed by the control unit 10, which will be described later.
The content storage unit 22 is a storage area that stores content acquired from the external server 4 described later and output to the display 31.

FIG. 3(A) illustrates each item of the content storage unit 22.
The content storage unit 22 has items such as output target, type, attribute condition, content data, and playback time using content ID (IDentification) as a key.
The content ID is identification information for uniquely identifying the content.
The output target indicates which screen area among the plurality of screen areas to be output to the display 31 is targeted. Specific examples of the plurality of screen areas output to the display 31 will be described later. In this example, output targets include, for example, a main screen, a side screen, and a footer screen.

Type indicates the type of content. In this example, the types of content include, for example, fixed content and variable charge content (advertisement content subject to charge). Here, fixed content refers to content whose contents are fixed. Fixed content includes still image content, content that continues in the same way and has no fixed playback time, video content, and the like. Fixed content includes alternative content. Alternative content is content without a specified playback time, and is, for example, filler content. Examples of filler content include landscape image content and text content such as "Please wait." On the other hand, variable billing content refers to content that is subject to billing when viewed by viewer P, and is, for example, video content that includes advertisements.

The attribute condition indicates a condition related to the target attribute of the content. The attribute conditions are, for example, conditions based on age group or gender.
The content data is the content body shown on the display 31, and is, for example, video content or still image content.
The playback time is the time related to playback of content data. The playback time of the variable charge content may be a predetermined time, and may be, for example, any one of three playback times: a 6-second advertisement, a 15-second advertisement, and a 20-second advertisement.

As a specific example, examples of the variable charge content stored in the content storage unit 22 may include money content, golf content, etc., where the attribute condition is for a man in his 40s to 50s.

The playlist storage unit 23 is a storage area that stores a playlist indicating the order of content to be output to the display 31. The playlist indicates the playback time and playback order of the content to be output to the display 31 using playback frames.
An example of the playlist 41 stored in the playlist storage section 23 is shown in FIG.
The play list 41 shown in FIG. 4 is a tabular list in which the play order is shown vertically and the screen area to be played is shown horizontally.
The playback order is a serial number starting from 1. Using the playlist 41, the content processing server 1 sequentially plays back from 1, and when it reaches the end, returns to 1 and repeats the playback.

One playback frame has a predetermined time set, and can output a plurality of contents. For example, 170 seconds is set for the advertising space on the main screen, and 60 seconds is set for the information content space for greetings and daily life topics. Furthermore, on the side screen and footer screen, for example, each time is set to 10 seconds.
According to the play list 41 shown in FIG. 4, in the main screen area, the contents are played in order starting from the content whose play order is 1, and when the content whose play order is 12 is played, the play order returns to the content whose play order is 1. is played. Further, on the side screen, the content whose playback order is 1 is played, then the content whose playback order is 2 is played, and then the content whose playback order is 1 is played.
Note that the playlist storage unit 23 may store a plurality of playlists that differ by date, day of the week, month, etc., so that an appropriate playlist can be used depending on the relevant date.

The display position storage unit 24 in FIG. 2 is a storage area that stores information regarding the installation position of the display 31 (installation position information). The display position storage unit 24 may store, for example, the installation location, indoor/outdoor classification, monitor size, etc. using the display ID that identifies the display 31 as a key.

The playback history storage unit 25 is a storage area that stores playback history information of content.
The reproduction history information includes viewer history information regarding the viewer P and reproduction history information regarding the content.
FIG. 3(B) illustrates each item of the reproduction history storage section 25.
The playback history storage unit 25 includes items such as playback date and time, content ID, display ID, attribute information, number of viewers, and billing amount.
The reproduction date and time is the date and time when the content was reproduced.
The content ID is identification information of the reproduced content.
The display ID is identification information of the display 31 on which the content was output.
The attribute information is attribute information of the viewer P who can view the display 31.
The number of viewers is the number of viewers P who can view the display 31.
Note that if there is no viewer P, the attribute information and the number of viewers are blank.
The billing amount is the billing amount derived from the number of viewers when the content indicated by the content ID is variable billing content.

The analysis result storage unit 26 shown in FIG. 2 is a storage area that stores analysis results obtained by analyzing attribute information of the viewer P who can view the display 31. The analysis result storage unit 26 stores, for example, analysis results in which time periods and attribute information are associated with each other. The analysis result storage unit 26 may further associate display IDs.
The analysis result storage unit 26 stores, for example, that a certain display 31 is often used by men in their 30s to 50s in the 7th era, and is often used by women in their 30s to 40s and children in the 8th era. Memorize information such as.
Note that each storage unit and each item of the storage unit 20 described above is an example.

Next, the control section 10 will be explained.
The control unit 10 includes a playback frame confirmation unit 11, a viewer determination unit 12 (viewer determination unit), a content determination unit 13 (content determination unit), a content output unit 14 (content output unit), and an attribute acquisition process. It includes a section 15 (attribute acquisition means), a performance registration section 16 (viewer history registration means, performance registration means), and a viewer analysis section 17 (viewer analysis means).

The playback frame confirmation unit 11 refers to the playlist 41 (see FIG. 4) stored in the playlist storage unit 23 and confirms the playback frame.
The viewer determining unit 12 determines whether there is a viewer P who can view the content output to the display 31. For example, the viewer determining unit 12 analyzes captured images constantly acquired from the camera 32 and determines the presence or absence of the viewer P. Note that the viewer determining unit 12 not only checks whether there is a viewer P, but also checks the number of viewers if there is a viewer P.

The content determination unit 13 determines the content corresponding to the playback frame of the playlist 41 confirmed by the playback frame confirmation unit 11.
When the viewer determining unit 12 determines that there is no viewer P, the content determining unit 13 determines the alternative content as the content corresponding to the playback frame.
Further, when the viewer determining unit 12 determines that there is a viewer P, the content determining unit 13 selects a content whose playback time is set to be playable within the range of the confirmed playback frame according to the playback frame. The content is determined as At this time, the content determining unit 13 determines the content in the content storage unit 22 that matches the analysis result stored in the analysis result storage unit 26 and the attribute condition of the content storage unit 22 as the content corresponding to the playback frame. . Further, if there is no content in the content storage unit 22 that matches the analysis result stored in the analysis result storage unit 26 and the attribute conditions of the content storage unit 22, the content determination unit 13 selects alternative content, for example. The content is determined as corresponding to the playback frame. Further, the content determination unit 13 determines the alternative content as the content corresponding to the playback frame even when the content storage unit 22 does not have any content with a playback time set that can be played back within the range of the confirmed playback frame.

The content output unit 14 outputs the content determined by the content determination unit 13 to the display 31.
The attribute acquisition processing unit 15 acquires attribute information of the viewer P who can view the display 31. The attribute acquisition processing unit 15 acquires attribute information of the viewer P, for example, by analyzing captured images constantly acquired from the camera 32. The attribute information is, for example, age group (age) and gender.

The track record registration unit 16 registers, in the playback history storage unit 25, playback history information including viewer history information including attribute information, playback date and time, and display ID, and playback history information including content ID and number of viewers.
The viewer analysis unit 17 analyzes trends in the attribute information of the viewer P depending on the day of the week and/or time, for example, based on the playback history information stored in the playback history storage unit 25. Then, the viewer analysis unit 17 causes the analysis result storage unit 26 to store the analysis result regarding the attribute information.
Note that details of each of these functions will be described later.

The communication interface unit 29 shown in FIG. 1 is an interface for communicating with the display 31, camera 32, and external server 4 (4A, 4B, . . . ) via the communication network N.
Note that a computer refers to an information processing device equipped with a control section, a storage device, etc., and the content processing server 1 is an information processing device equipped with a control section 10, a storage section 20, etc., and is included in the concept of computer. .

<Display 31>
The display 31 is, for example, a digital signage installed in the elevator 3, and includes a monitor such as a liquid crystal display. The displays 31 are installed in elevators 3 at various locations, and the monitor sizes may also vary. The display 31 outputs the content received from the content processing server 1 to a corresponding screen area.

Here, an example of the screen of the display 31 will be explained.
FIG. 5 is a diagram showing a configuration example of a screen 50 output to the display 31 according to the present embodiment.
The screen 50 shown in FIG. 5 includes a main screen area 51, a side screen area 52, and a footer screen area 53.
The main screen area 51 is the main screen area. The main screen area 51 is the largest of the three screen areas. Contents depending on the presence or absence of the viewer P are output to the main screen area 51.
The side screen area 52 is a screen area that mainly outputs content related to weather information.
The footer screen area 53 is a screen area that mainly outputs news-related content and time content.

<Camera 32>
The camera 32 in FIG. 1 is provided near the display 31 at a position where the viewer P on the display 31 can be photographed. In the example of FIG. 1, the camera 32 is provided on the ceiling of the elevator 3. The camera 32 constantly takes pictures and sends the captured images to the content processing server 1.

<External server 4>
The external servers 4 (4A, 4B, . . . ) shown in FIG. 1 are, for example, servers that have various contents. The external server 4A is, for example, a server that has news content or weather information content, and the external server 4B is a server that has, for example, variable billing content that is advertising content requested by an advertiser.
The external server 4 may also be a server that has other variable charge content that is ad network advertising content or pure advertising content.
Although not shown, each of the external servers 4 includes a control section, a storage section, a communication interface section, and the like.

<Processing explanation>
Next, the processing of the content processing system 100 will be explained.
As a premise for the processing of the content processing system 100, the content processing server 1 periodically receives content from the external server 4, so that a plurality of contents are stored in the content storage unit 22. It has become.

6 and 7 are flowcharts showing content output processing of the content processing server 1 according to the present embodiment.
FIG. 8 is a flowchart showing variable billing content processing by the content processing server 1 according to the present embodiment.
This content output processing is performed, for example, during a predetermined time (for example, from 4 o'clock to 2 o'clock the next day), and starts at the predetermined time. Further, this content output processing is processing mainly related to content to be output to the main screen area 51 (see FIG. 5).

In step S (hereinafter "step S" is simply referred to as "S") 11 in FIG. Refer to the list 41 and check the playback frame.
In S12, the control unit 10 (viewer determination unit 12) acquires from the camera 32 an image taken by the camera 32.
In S13, the control unit 10 (viewer determination unit 12) performs image analysis processing to analyze the captured image. Specifically, the control unit 10 uses an image recognition technique such as a known person recognition technique to check whether a person is present in the photographed image.

In S14, the control unit 10 determines whether the playback frame confirmed in S11 is for fixed content. If the confirmed playback frame is for fixed content (S14: YES), the control unit 10 moves the process to S15. On the other hand, if the confirmed playback frame is not for fixed content (S14: NO), the control unit 10 moves the process to S16.
In S15, the control unit 10 (content determination unit 13, content output unit 14) acquires fixed content corresponding to the playback frame from the content storage unit 22 and outputs it to the display 31. After that, the control unit 10 moves the process to S21 in FIG.
On the other hand, in S16, the control unit 10 performs variable charge content processing.

Here, variable charge content processing will be explained based on FIG. 8.
In S31 of FIG. 8, the control unit 10 (viewer determination unit 12) determines whether there is a viewer P using the processing result of the process of S13 of FIG. If it is confirmed that a person is included in the photographed image of the inside of the elevator 3 taken by the camera 32, the control unit 10 determines that the viewer P is present. If there is a viewer P (S31: YES), the control unit 10 moves the process to S32. On the other hand, if there is no viewer P (S31: NO), the control unit 10 moves the process to S39.

In S32, the control unit 10 (content determining unit 13) determines whether there is variable charge content that can be played within the playback frame in the content storage unit 22. If there is variable charge content that can be played within the playback frame (S32: YES), the control unit 10 moves the process to S33. On the other hand, if there is no variable charge content that can be played within the playback frame (S32: NO), the control unit 10 moves the process to S39.

In S<b>33 , the control unit 10 (content determining unit 13 ) extracts the variable charge content corresponding to the analysis result stored in the analysis result storage unit 26 from the content storage unit 22 and outputs it to the display 31 . Here, if the variable charge content that can be played within the playback frame does not correspond to the analysis result stored in the analysis result storage unit 26, the control unit 10 extracts alternative content from the content storage unit 22. and output it to the display 31.
In S34, the control unit 10 (attribute acquisition processing unit 15) acquires the viewer P's attribute information. The control unit 10 acquires, as the attribute information of the viewer P, information regarding the age and gender of the person obtained through the image analysis process in S13 of FIG. The control unit 10 can acquire the attribute information of the viewer P by using a known technique for acquiring information about a person's age and gender from an image.

In S35, the control unit 10 determines whether the output content is alternative content. If the content is an alternative content (S35: YES), the control unit 10 moves the process to S23 in FIG. 7, which will be described later. On the other hand, if the content is not an alternative content (S35: NO), the control unit 10 moves the process to S36.
In S36, the control unit 10 (performance registration unit 16) calculates the billing amount according to the number of viewers P. After that, the control unit 10 moves the process to S23 in FIG. 7, which will be described later.
On the other hand, in S39, the control unit 10 (content determination unit 13, content output unit 14) obtains alternative content from the content storage unit 22 and outputs it to the display 31. After that, the control unit 10 moves the process to S11 in FIG.

In S21 of FIG. 7, the control unit 10 (viewer determination unit 12) determines whether there is a viewer P using the processing result of the process of S13 of FIG. If there is a viewer P (S21: YES), the control unit 10 moves the process to S22. On the other hand, if there is no viewer P (S21: NO), the control unit 10 moves the process to S23.
In S22, the control unit 10 (attribute acquisition processing unit 15) acquires the viewer P's attribute information.

In S23, the control unit 10 (record registration unit 16) registers playback history information in the playback history storage unit 25. Here, the reproduction history information includes the reproduction date and time, the content ID of the output content, and the display ID. Furthermore, if there is a viewer P, the reproduction history information includes attribute information of the viewer P and the number of viewers. Furthermore, the reproduction history information includes the billing amount if the billing amount is calculated.
In S24, the control unit 10 determines whether or not to end the reproduction. At the predetermined time (2 o'clock the next day) as described above, the control unit 10 determines to end the reproduction. If the reproduction is to be ended (S24: YES), the control unit 10 ends this process. On the other hand, if the reproduction is not finished (S24: NO), the control unit 10 moves the process to S11 in FIG.

Above, the processing of content output to the main screen area 51 has been described.
Regarding the process of outputting to the side screen area 52 and footer screen area 53, the control unit 10, for example, refers to the playlist 41, determines the content to be output, and extracts the determined content from the content storage unit 22. Repeat the output process. By doing so, it is possible for the viewer P to better view the content that takes into account the attribute information that is output to the main screen area 51 rather than the content that is repeatedly output on the side screen or footer screen.

Here, a specific example of variable charge content processing will be explained.
If 160 seconds have already elapsed in the 170-second playback frame and there are 10 seconds left, for example, if there is 6 seconds of variable charge content, the control unit 10 displays the 6 seconds of variable charge content on the display 31. Output (S33 in FIG. 8). Then, 166 seconds have already passed in the 170-second playback frame, and there are only 4 seconds left. Since there is no variable charge content for 4 seconds, the control unit 10 outputs alternative content to the display 31 (S39 in FIG. 8).

Next, a process for generating analysis results used for content determination will be described.
FIG. 9 is a flowchart showing the viewer analysis process of the content processing server 1 according to the present embodiment.
This viewer analysis process is performed at an appropriate timing, such as once a month, for example.
In S41 of FIG. 9, the control unit 10 (viewer analysis unit 17) of the content processing server 1 extracts playback history information stored in the playback history storage unit 25 for each display 31 based on the display ID.
In S42, the control unit 10 (viewer analysis unit 17) analyzes the tendency of the attribute information of the extracted reproduction history information for each day of the week and/or time based on the reproduction date and time.
In S43, the control unit 10 (viewer analysis unit 17) stores the analysis result in the analysis result storage unit 26. After that, the control unit 10 ends this process.

By storing the analysis results in the analysis result storage unit 26 in this manner, the content processing server 1 can determine content suitable for the viewer P by using the analysis results when determining content. Furthermore, by regularly updating the analysis results, it is possible to store analysis results that reflect the viewer's behavior history in a more recent state.

As described above, according to this embodiment, the content processing server 1 has the following effects.
(1) According to the playlist 41 stored in the playlist storage unit 23, the content stored in the content storage unit 22 that corresponds to the playback frame is determined, the determined content is output to the display 31, and the display 31 can be viewed. The presence or absence of a viewer P is determined. Then, when it is determined that there is no viewer P, alternative content without a specified playback time is determined as the content corresponding to the playback frame.
Therefore, when there is no viewer P on the display 31, alternative content can be output, and content having an advertising effect can be prevented from being output.

(2) A playback time is set for at least some of the contents stored in the content storage unit 22, and if it is determined that there is a viewer P, the content can be played within the playback frame. The content for which the playback time has been set is determined as the content corresponding to the playback frame. Furthermore, if there is no content in the content storage unit 22 that has a playback time set that can be played within the playback frame, the alternative content is determined as the content corresponding to the playback frame.
Therefore, the viewer P can see the variable charge content from the beginning, and is not shown the variable charge content from the middle of playback. Furthermore, in order to show the variable charge content to the viewer P until the end, it is possible to prevent content whose reproduction ends midway from being output.
(3) When the playback of the content corresponding to the playback frame ends on the display 31, the presence or absence of the viewer P is determined, and if it is determined that there is no viewer P, the alternative content is set as the content corresponding to the next playback frame. decide.
Therefore, the content to be output to the display 31 can be determined at the timing of outputting the content in the next playback frame.

(4) Attribute information of the viewer P who can view the display 31 is acquired from the captured image taken by the camera 32, and viewer history information including the acquired attribute information and date and time is registered in the playback history storage unit 25. Then, based on the viewer history information registered in the playback history storage section 25, trends in the attribute information of the viewer P depending on the day of the week and/or time are analyzed. Then, when it is determined that there is a viewer P, content corresponding to the playback frame is determined based on the analysis result and the attribute conditions of the content storage section 22.
In addition, if it is determined that there is a viewer P, and the content corresponding to the playback frame cannot be determined based on the analysis result and the attribute conditions of the content storage unit 22, alternative content may be assigned to the playback frame. The content is determined as
Therefore, content useful for the viewer P can be output to the display 31 depending on the day of the week or time slot. Then, it is possible to prevent the display 31 from outputting content that is irrelevant to the viewer P. As a result, in the case of advertising content, it is possible to improve the viewer P's impression of the advertisement.

(5) Viewer history information further including the display ID is registered in the playback history storage unit 25, and based on the viewer history information registered in the playback history storage unit 25, for each display ID on the day of the week and/or time. Analyze trends in attribute information of viewer P.
Therefore, by analyzing the tendency of the attribute information of the viewer P for each display 31, more detailed analysis results can be obtained. Then, content useful for the viewer P can be output to the display 31 using the analysis results.

(6) When advertising content to be charged is determined, the number of viewers is further determined, and reproduction history information including the determined number of viewers is stored as reproduction history information regarding the content output to the display 31. Register in section 25.
Therefore, the amount charged to the advertiser of the advertising content can be calculated from the content ID and the number of viewers.

Although the embodiments of the present invention have been described above, the present invention is not limited to the embodiments described above. Further, the effects described in the embodiments are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments. In addition, although the embodiment mentioned above and the modification mentioned later can be used in combination suitably, detailed description is abbreviate|omitted.

(Deformed form)
(1) In the present embodiment, the content storage unit is explained as being included in the content processing server, but the content storage unit is not limited thereto. The content storage unit may be stored in each external server. In that case, the content processing server may receive the main body of the content from the external server each time. In this way, the content processing server does not have to manage the advertising content itself.

(2) Although this embodiment has been described using an example in which content is output to the display 31 installed in an elevator, the present invention is not limited to this. Other predetermined spaces may be a taxi or a private room such as a karaoke box. Moreover, it is not limited to a predetermined space.
(3) Although this embodiment has been described using an example in which the presence or absence of the viewer P is determined using the camera 32, the present invention is not limited to this. The presence or absence of a viewer may be determined using various sensors. For example, an infrared sensor may be used. In addition, to obtain the presence or absence of viewers and viewer attribute information, for example, the number of viewers can be ascertained by using Wi-Fi signals and beacon signals transmitted from mobile terminals owned by people, and the ID of each signal can be obtained. The viewer's attribute information may be obtained based on the information.

(4) In the present embodiment, the content is determined using the analysis result of the attribute information of the viewer P, but the present invention is not limited to this. For example, content may be determined by further using index information such as weather information. By doing so, it is possible to output content that is even more useful to viewers.
In the present embodiment, an example has been described in which alternative content is output when variable charge content cannot be determined using the analysis results. If the analysis result is not stored in the analysis result storage unit, that is, if this process has just started, alternative content will be output. Therefore, if the analysis result is not stored in the analysis result storage section, for example, preset variable charge content may be output.

(5) In the present embodiment, an example has been described in which the trend of the attribute information of the extracted reproduction history information is analyzed for each day of the week and/or time based on the reproduction date and time, but the present invention is not limited to this. For example, meteorological information such as weather and temperature may be added and analyzed. The content processing server may further take current weather information into consideration when determining content.

(6) In the present embodiment, the screen area output to the display 31 has been explained as an example consisting of the main screen, side screen, and footer screen, but the screen area is not limited to this. At least one screen area is sufficient.
Furthermore, in this embodiment, fixed content is output in the side screen area and footer screen area, but similar to the main screen area, different content may be output depending on the presence or absence of viewers. It's okay.

(7) In this embodiment, landscape painting content has been described as an example of alternative content, but the content is not limited to this. The content may have another picture or may have no picture. Further, the alternative content may be text content.

(8) In this embodiment, the content processing server and the display are different devices, but the present invention is not limited to this. It may also be a display device that has the function of a content processing server. In that case, the display position storage section may not be provided.

1 Content processing server 3 Elevator 4, 4A, 4B External server 10 Control unit 11 Playback frame confirmation unit 12 Viewer determination unit 13 Content determination unit 14 Content output unit 15 Attribute acquisition processing unit 16 Performance registration unit 17 Viewer analysis unit 20 Memory Part 21a Content processing program 22 Content storage 23 Playlist storage 24 Display position storage 25 Playback history storage 26 Analysis result storage 31 Display 32 Camera 41 Playlist 50 Screen 51 Main screen area 52 Side screen area 53 Footer screen area 100 Content processing system

Claims (11)

a playlist storage unit that stores a playlist in which the playback time and playback order of the content to be output to the display device are indicated by playback frames;
a content storage unit that stores a plurality of contents;
viewer determining means for determining whether there are viewers who can view the content output to the display device;
Content determining means for determining content included in the content storage unit that corresponds to the playback frame according to the playlist stored in the playlist storage unit;
Content output means for outputting the content determined by the content determination means to the display device;
Equipped with
The content processing device is configured to determine, when the viewer determining unit determines that there is no viewer, the content determining unit determines alternative content with no designated playback time as the content corresponding to the playback frame. The content processing device according to claim 1,
A playback time is set for at least some of the plurality of contents stored in the content storage unit,
When the viewer determining means determines that the viewer is present, the content determining means causes the content in the content storage unit to play back the content for which a playback time that can be played within the playback frame is set. A content processing device that determines content that corresponds to a frame. The content processing device according to claim 2,
The content determining means determines that the viewer is present by the viewer determining means, and the content with a playback time set that can be played within the playback frame is not in the content storage unit. In this case, the content processing device determines the alternative content as content corresponding to the playback frame. The content processing device according to claim 1,
The viewer determining means determines the presence or absence of the viewer at the end of reproduction of the content corresponding to the reproduction frame on the display device,
The content determining unit is configured to determine the alternative content as the content corresponding to the next playback frame when the viewer determining unit determines that there is no viewer. The content processing device according to any one of claims 1 to 4,
attribute acquisition means for acquiring attribute information of the viewer who can view the display device;
viewer history registration means for registering viewer history information including the attribute information and date and time acquired by the attribute acquisition means in a usage history storage unit;
viewer analysis means for analyzing trends in the attribute information regarding the viewer on days of the week and/or time based on the viewer history information stored in the usage history storage unit;
Equipped with
The content storage unit stores the content in association with attribute conditions;
The content determination means corresponds to the playback frame based on the analysis result by the viewer analysis means and the attribute condition of the content storage unit when the viewer determination means determines that the viewer is present. A content processing device that determines the content that has been created. The content processing device according to claim 5,
The content determining means determines the content based on the analysis result by the viewer analyzing means and the attribute condition of the content storage unit when the viewer determining means determines that the viewer exists. If there is no such content, the content processing device determines the alternative content as the content corresponding to the playback frame. The content processing device according to claim 5,
comprising a device location storage unit that stores installation location information regarding a location where the display device is installed;
The viewer history registration means registers the viewer history information further including the installation location information in the usage history storage unit,
The viewer analysis means further analyzes a trend of the attribute information regarding the viewer at the installation position of the display device based on the viewer history information stored in the usage history storage unit. . The content processing device according to any one of claims 1 to 4,
The display device is provided in a predetermined space,
The viewer determining means determines that the viewer is present when there is a person in the predetermined space. The content processing device according to any one of claims 1 to 4,
The content storage unit includes billable advertising content,
comprising a track record registration unit for registering playback track record information related to the content output by the content output unit in a playback track record storage unit;
The viewer determining means checks the number of viewers when the content determining means determines the billing target advertising content;
The content processing device, wherein the track record registration unit registers the playback record information further including the number of viewers confirmed by the viewer determination unit in the playback track record storage unit. A content processing system comprising the content processing device according to any one of claims 1 to 4 and a display device. computer,
viewer determination means for determining whether there are viewers who can view the content output to the display device;
Content that determines the content stored in the content storage unit that corresponds to the playback frame according to a playlist that is stored in the playlist storage unit and indicates the playback time and playback order of the content to be output to the display device. a means of determining;
Content output means for outputting the content determined by the content determination means to the display device;
and make it work,
A program that causes the content determining means to function so as to determine alternative content for which a playback time is not specified as content corresponding to the playback frame when the viewer judgment means determines that there is no viewer.

Images