KR20100004312A - Method for showing up the advertisement through the internet web site - Google Patents

Method for showing up the advertisement through the internet web site Download PDF

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Publication number
KR20100004312A
KR20100004312A KR1020080064414A KR20080064414A KR20100004312A KR 20100004312 A KR20100004312 A KR 20100004312A KR 1020080064414 A KR1020080064414 A KR 1020080064414A KR 20080064414 A KR20080064414 A KR 20080064414A KR 20100004312 A KR20100004312 A KR 20100004312A
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South Korea
Prior art keywords
advertisement
website
internet
server
linkage
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Application number
KR1020080064414A
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Korean (ko)
Inventor
신동옥
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신동옥
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Priority to KR1020080064414A priority Critical patent/KR20100004312A/en
Publication of KR20100004312A publication Critical patent/KR20100004312A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a website advertisement interworking method through the Internet, comprising: (a) a management page provided from a management server after accessing an advertisement interlocking server through a web server of an advertisement interlocking registration website through an internet in an advertisement interlocking affiliate website; Registering an advertisement through; (b) selecting an advertisement affiliated website to which an advertisement registered in the management server is linked; and (c) the advertisement linked server selects the registered advertisement information through a web server and the Internet. Including ad serving in the ad window through the formation of the ad window on the affiliated website by allowing ads to be linked to the desired website at the same time, because the advertisement is run on a number of affiliated websites at the same time, Maximizes the advertising effect by inducing intensive visual effects, and advertisers can expect time and cost savings by not going through various processes or procedures with websites for displaying advertisements, and affiliated websites can be other websites. It is possible to generate revenue from advertisements.

Description

Method for Showing Up the Advertisement through the Internet Web Site}

The present invention relates to a method of linking website advertisements through the Internet, and more particularly, to forming an advertisement window on a mutually affiliated website and to linking advertisements to a desired website at the same time. It is about.

Various portals, specialty or personal websites on the internet through online provide advertisement windows in various ways in which advertisements can be displayed and promoted. Advertisement through the Internet, together with advertising media such as TV, newspapers and radio, forms a huge profit market in terms of function and effectiveness. In addition, portals and websites that provide various kinds of information are increasing the share of income from advertisements.

Advertisements displayed on websites of the Internet are provided in a banner or video form or in various forms that a user can visually recognize. Such advertisements may be classified into a search advertisement product for advertisement by displaying an advertisement on an advertisement window designated on a main page or a subpage of a website, or an advertisement for a corresponding search word.

The search advertisement product may be largely divided into a pay-as-you-go advertisement (click-based advertisement) and a flat rate advertisement (last month view-based advertisement) according to the advertisement fee payment method. Pay-as-you-go advertising is reasonable and efficient because you don't have to pay all your advertising costs in advance by paying only when you actually click on the ads, and you pay when there are real results. However, keep in mind that prices and rankings fluctuate because most CPC ads are priced competitively.

In addition, the flat rate advertisement (CPM) is an advertisement that contracts at a fixed price and pays an advertising fee. The advertisement includes a rolling advertisement that is registered in a search advertisement or a directory search based on the number of views last month. It is advantageous in terms of cost when running ads for a certain period of time or when advertising on keywords with relatively high clickthrough rates.

As such, in order to advertise using the Internet in the related art, an advertisement through a general advertisement window or advertisement of a product corresponding to a search term is mainly used.

However, since the advertisement is made through a contract with a corresponding website for the advertisement through the Internet, the advertiser has a cumbersome problem of advertising through an advertisement signing for each website.

The present invention is to solve the above problems, after the advertiser has signed an advertising contract with any website, the advertiser wants to select a website that wants the desired advertisement by selecting a number of websites affiliated with the website The purpose is to allow ads to be linked at the same time.

In order to achieve the above object, the present invention (a) registers the advertisement through the management page provided by the management server after accessing the advertisement linkage server through the web server of the advertisement linkage registration website through the Internet in the advertisement linkage website Making; (b) selecting an advertisement linkage website to which advertisements registered in the management server are linked; (c) the advertisement interworking server provides a method of interworking with a website advertisement through the internet, including displaying an advertisement in an advertisement window through a registered advertisement information via a web server and a corresponding advertisement affiliated website through the Internet. It is characterized by one.

According to the present invention, by displaying the linked advertisement through the advertising window provided by the various websites associated with the above, the advertisements are generated at the same time a number of affiliated websites, causing an intensive visual effect of Internet users To maximize the effectiveness, advertisers can expect to save time and money by not going through various processes or procedures with websites for displaying advertisements, and affiliated websites can generate revenue from advertisements from other websites. There is a possible effect.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the website advertisement interworking method through the Internet of the present invention.

1 is a diagram showing a configuration for linking website advertisements through the Internet according to the present invention.

First, the method of linking website advertisements through the Internet of the present invention is to allow advertisements registered through an advertisement linkage registration website to be linked to an advertisement through a desired affiliate website.

Accordingly, the system for implementing a website advertisement interworking method through the Internet of the present invention is provided with a plurality of advertisement cooperation websites 10 based on the Internet 30 connected online. That is, the advertisement linkage website 10 may include a portal website, a specialized website including a company or an institution that provides specific product information or knowledge information, or a website for providing a shopping mall or information operated by an individual, Alternatively, it may include a cafe or a blog provided by a portal website.

In addition, the Internet 30 includes an advertiser website 20 or a personal website 24 or an advertising agency 22 of a company or an institution as an advertiser who wants to advertise.

The advertisement linkage server 43 provides a management page for advertisement linkage when the advertisement linkage website 10 or the advertisers 20, 22, and 24 are connected through the web server 42 through the Internet 30. The management server 44 to receive the advertisement linkage control program for registering the advertisement. In addition, the advertisement interworking server 43 provides advertisements to be linked from the management server 44 to the corresponding affiliate websites so that the advertisement interlocking is performed.

The affiliated advertisement registration DB 46 is for storing and managing the advertisement information input through the management page provided by the management server 44 in the advertisement linkage cooperation website 10 or the advertisement agency 22.

The advertisement display website selection DB 47 registers the advertisement association website 10 in which advertisement association is performed or selects the advertisement association website 10 desired by the advertiser from among the registered advertisement association website 10. To ensure that

The profit rate distribution DB 48 provides a rate of return between an advertisement linkage website 10 for receiving and registering advertisement linkages, and an advertisement linkage website 10 for displaying advertisements provided from the advertisement linkage server 43. In order to distribute the revenue, revenue is distributed according to the terms and conditions concluded for the advertisement linkage for each advertisement linkage cooperation website 10. This can be seen with reference to FIG. 4.

And the financial transaction of the profit distributed in the profit distribution DB 48 through the e-commerce server 50 will be made.

In the present invention, it is preferable that the advertisement linkage is mainly performed by a contract concluded with the advertisement linkage cooperation website 10 or the advertisement agency 22.

A method of linking website advertisements through the Internet, as described above, will be described with reference to the flowchart of FIG. 5.

First, the advertisement linkage registration website 40, the advertisement linkage cooperation website 10, and the advertiser website 20 should be contracted according to the conditions such as ordering, publication, and profit of the linked advertisement (S10). . This should be done in advance, either online or offline.

If the advertisement linkage website 10 or the advertiser website 20 receives an advertisement (S11), the advertisement linking server 43 is connected to the advertisement linking server 43 via the web server 42 via the Internet 30 to register the advertisement. .

That is, when the advertisement linkage website 10 receiving the advertisement is connected to the advertisement linkage server 43 through the web server 42 of the advertisement linkage registration website 40 through the Internet 30, the management server 44 In step S12, the advertisement is registered through the provided management page.

The advertisement linkage website 10 may be a portal website, a professional website, a website operated by an individual, or a cafe or a blog operated by a website.

The advertisement registered through the management page may be a banner advertisement in the form of a text or a picture, or may be an animation or a photographed video, and may include an audio source to implement an auditory advertisement effect. In addition, the advertisement may be implemented on the main page or subpage of the affiliated website where the advertisement is displayed, may be implemented through a predetermined advertisement window, and may be expressed in the form of a pop-up window. In addition, the advertisement window may be registered in detail according to the location or size of the web page or the advertisement period or time zone. Therefore, the advertising cost may increase or decrease depending on the advertisement condition. Furthermore, it may vary depending on the type of advertisement or the field of advertisement.

Furthermore, in FIG. 2, the management server 44 of the advertisement linkage registration website 40 may determine the selection and design of the advertisement window linked with the corresponding advertisement linkage website 10, and then produce the advertisement. Through the advertisement linkage cooperation website 10, the advertisement is linked.

In addition, the registered advertisement may be included in the case of the already produced form or request for the production of a separate advertising production costs.

On the other hand, through the management server 44 to select the advertisement linkage cooperation website 10 to be linked to the advertisement registered in the advertisement registration DB 46 for each affiliate (S13). In this case, the interlocking time of the advertisement may be changed according to the advertisement display state of the advertisement linkage cooperation website 10 or when a separate advertisement window is provided.

The advertisement linkage server 43 displays the advertisement in the advertisement window through the corresponding advertisement linkage website 10 selected through the web server 42 and the internet 30 (S14).

In the website advertisement interworking method through the Internet of the present invention with reference to the accompanying drawings showing the advertisement linked to the corresponding advertisement linkage website 10 through the advertisement linkage registration website 40 of FIG. This will make it clearer.

When the advertisement linkage is made through the advertisement linkage registration website 40, the ordering cost and the advertisement cost according to the advertisement linkage cooperation website 10 are calculated and distributed at a predetermined rate of return.

As such, the website advertisement interworking method through the Internet of the present invention provides a strategic coin door advertisement window, and the advertisements displayed on one website through the advertisement linkage program in the form of B-to-B between each website are affiliated with each other. Since it is also displayed on other websites, it can expect more active and maximized advertising effect for website users, and affiliated websites can pursue mutual benefits.

In addition, the present invention is a professional group, interest group or non-profit organization, public institution or enterprise, or applicable machinery, electricity, electronics, chemical, shipbuilding, environment including professional field, club, fan club, association or government office or service organization. It can be applied to various specialty fields.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who has a can easily know.

1 is a diagram showing a configuration for linking website advertisements through the Internet according to the present invention.

FIG. 2 is a diagram illustrating the selection and design of an advertisement window linked to a corresponding advertisement affiliated website in the advertisement association registration website of the present invention.

FIG. 3 is a diagram showing an advertisement linked to an advertisement affiliated website through an advertisement association registration website of the present invention.

4 is a diagram illustrating an example of selecting an advertisement affiliated website by an advertiser according to the present invention.

5 is a flow chart of a website advertisement interworking method through the Internet according to the present invention.

♣ Explanation of symbols for the main parts of the drawing ♣

10: Advertising partnership website 20, 22, 24: Advertiser

30: Internet 40: Advertisement registration website

42: web server 43: ad interworking server

44: management server 46: affiliate registration DB for each affiliate

47: Select ad serving website DB 48: Profit rate distribution DB

50: e-commerce server

Claims (4)

(a) registering an advertisement through a management page provided by the management server after accessing the advertisement interlocking server through the web server of the advertisement interlocking registration website through the internet at the advertisement interlinking website; (b) selecting an advertisement linkage website to which advertisements registered in the management server are linked; (c) the advertisement interworking server includes displaying the advertisement information on the advertisement window through the selected advertisement interworking affiliated website through the web server and the Internet. How to link. The method of claim 1, The advertisement linkage cooperation website is a portal website or a professional website or a website operated by an individual, or a cafe or a blog operated by a website, characterized in that any one or more websites through the Internet. The method of claim 1, The advertisement registered through the management page includes a banner, a video, a pop-up window, a main page, a subpage, the type of advertisement including a field, a field, and a period. The method of claim 1, When the advertisement linkage is made through the advertisement linkage registration website, the advertisement linking method of the website, the method comprising the step of calculating the order cost, the advertising cost and the distribution to a predetermined rate of return, characterized in that it further comprises.
KR1020080064414A 2008-07-03 2008-07-03 Method for showing up the advertisement through the internet web site KR20100004312A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020080064414A KR20100004312A (en) 2008-07-03 2008-07-03 Method for showing up the advertisement through the internet web site

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020080064414A KR20100004312A (en) 2008-07-03 2008-07-03 Method for showing up the advertisement through the internet web site

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Publication Number Publication Date
KR20100004312A true KR20100004312A (en) 2010-01-13

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015023491A1 (en) * 2013-08-12 2015-02-19 Google Inc. Interstitial content item revenue sharing
US9643048B1 (en) 2016-09-09 2017-05-09 TrainingMask L.L.C. Resistance breathing device

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015023491A1 (en) * 2013-08-12 2015-02-19 Google Inc. Interstitial content item revenue sharing
US9643048B1 (en) 2016-09-09 2017-05-09 TrainingMask L.L.C. Resistance breathing device

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