KR20100003113A - Terminal equipment and method of providing advertisement using widget, and apparatus and method of providing widget advertisement information - Google Patents

Abstract

PURPOSE: An advertisement providing terminal using a widget, a method thereof, and a widget advertisement information providing apparatus therefor and a method thereof are provided to utilize the components of a separate widget as the object of advertisement, thereby providing widget information to a user without an Internet access. CONSTITUTION: An advertisement providing terminal(10) comprises a widget management unit(12), a widget advertising unit(13) and a widget engine unit(14). The widget management unit reports the widget list of the advertisement providing terminal to a widget service server. According to the widget advertisement information of the widget service server, the widget advertising unit downloads widget advertisement data. The widget advertising unit changes widget drive information on a basis of the widget advertisement information. According to the changed widget drive information, the widget engine unit drives a widget(11) by the widget advertisement data.

Description

Advertisement providing terminal device and method using the widget, and widget advertisement information providing device and method therefor {TERMINAL EQUIPMENT AND METHOD OF PROVIDING ADVERTISEMENT USING WIDGET

The present invention relates to an apparatus for providing an advertisement using a widget and a method thereof, and an apparatus and method for providing advertisement information for a widget therefor, and more particularly, a user terminal transmits a list of installed widgets to a corresponding server, and in response thereto, The widget service is provided to the user by receiving the advertisement information, and the widget service server generates widget advertisement information corresponding to the list of widgets from the user terminal and transmits the generated widget advertisement information to the user terminal. The present invention relates to an advertisement providing terminal device using a widget and a method thereof, and to a widget advertisement information providing device and a method thereof, which can download widget advertisement data in advance and easily provide widget advertisement regardless of network connection. .

A widget is a small application that runs as a web browser or a separate installation program. It provides life and media information such as news, weather, and clock. Rather than being a uniform service like the current portal site, each widget has the advantage of allowing users to add, delete, or set their own.

Looking at these types of widgets, they can be classified into web browser-based widgets and installed widgets.

First, widgets based on web browsers include widgets operated by "www.igoogle.com", "www.netvibes.com", and "www.wzd.com". The web browser-based widget may provide a widget service to the user through the site when the user accesses the site.

Second, widgets that can be installed include services such as "sidebar" in "micro window", "gadget" in "Google", "yahoo widget", "miniple", and "dalton". The installable widget is provided to the user in the form of a separate installer. The installable widget is operated by the user installing on a PC, etc., and may be operated not only on the PC but also on a mobile phone and a widget-only terminal. The mobile terminal is provided in the form of a mobile widget.

These widgets have an attractive user interface and accessibility to the user. Recently, a case of using a widget that is easy for a user to use and has a close relationship with the user has increased. If such a widget is used as a means of advertising, the effect of advertising can be maximized.

However, the conventional widget advertisement has a problem that it is difficult to provide the widget advertisement through various methods only when the widget advertisement is connected to the Internet at the time of starting the advertisement. Such widget advertisement is a situation that only the advertisement content is received from the server and displayed to the user through an advertisement-only widget, and thus the widget advertisement is not provided to the user.

In addition, the widget server has a problem that it is difficult to check the response information of the user using or receiving the widget advertisement in a state where the widget server is not connected to the Internet.

Therefore, the prior art as described above has a problem that it is difficult to provide a widget advertisement easily and closely in a situation where the user terminal is not connected to the Internet, and it is an object of the present invention to solve this problem.

Therefore, the present invention transmits the widget list installed in the user terminal to the corresponding server and receives the widget advertisement information in response to the widget advertisement information, and provides the widget advertisement to the user, and the widget service server provides the widget advertisement information corresponding to the widget list from the user terminal. By generating and transmitting to the user terminal, it is possible to provide a widget advertisement by applying a different application method, and to download the widget advertisement data in advance regardless of the network connection, the widget advertisement, which can easily provide a widget advertisement It is an object of the present invention to provide a providing terminal apparatus and method thereof, and an advertisement information providing apparatus and method thereof.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned above can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to solve the above problem, the user terminal transmits a list of installed widgets to a corresponding server and receives widget advertisement information in response thereto, and provides the widget advertisement to the user, and the widget service server provides a list of widgets from the user terminal. It generates a widget advertisement information corresponding to and transmits to the user terminal.

More specifically, the apparatus of the present invention, an advertisement providing terminal device using a widget, comprising: widget management means for notifying a widget service server of a list of widgets installed in the advertisement providing terminal device; Widget advertisement means for downloading widget advertisement data according to the widget advertisement information received from the widget service server, and changing widget driving information based on the widget advertisement information; And widget engine means for driving a widget by using the downloaded widget advertisement data according to the changed widget driving information.

Meanwhile, another apparatus of the present invention is a widget advertisement information providing apparatus, comprising: widget advertisement copyright information storage means for storing widget-specific advertisement copyright information; Widget communication means for receiving a widget list installed in the terminal from the terminal and transmitting the widget advertisement information generated in the widget advertisement information generating means to the terminal; And the widget advertisement information generating means for retrieving a list of widgets having advertisement saved information for each stored widget from the received list of widgets, and generating widget advertisement information using advertisement copyright information for the retrieved widget list. .

In addition, the other apparatus of the present invention, widget advertising authoring information generating means for authoring the widget-specific advertising authoring information according to the request from the outside, and delivers the authored widget-specific advertising authoring information to the widget advertising authoring information storage means It includes more.

In addition, the other apparatus of the present invention, the widget storage means for storing the widget data distinguished by each widget ID; And external information interworking means for acquiring widget data in cooperation with an external content provider device and transferring the obtained widget data to the widget storage means.

On the other hand, the method of the present invention, the advertisement providing method using the widget in the terminal, the list notification step of notifying the widget service server the list of widgets installed in the terminal; A data download step of downloading widget advertisement data according to the widget advertisement information received from the widget service server; A driving information changing step of changing widget driving information based on the widget advertisement information from the widget service server; And a widget driving step of driving a widget by using the downloaded widget advertisement data according to the changed widget driving information.

The method may further include a usage history transmitting step of collecting usage history of the user who uses the driven widget and transmitting the collected usage history to the widget service server.

Meanwhile, another method of the present invention provides a method for providing widget advertisement information in a widget service server, comprising: a list receiving step of receiving a list of widgets installed in the terminal from a terminal; A list retrieval step of retrieving a list of widgets having advertisement authoring information for each widget from the received list of widgets; An advertisement information generation step of generating widget advertisement information by using advertisement copyright information on the searched widget list; And an advertisement information transmitting step of transmitting the generated widget advertisement information to the terminal.

In addition, another method of the present invention, the advertisement authoring information generating step of generating the advertisement authoring information for each widget in response to a request from the outside; And a usage history receiving step of receiving a user's usage history for each widget transmitted from the terminal.

In the present invention as described above, the user terminal transmits the list of installed widgets to the corresponding server and receives the widget advertisement information in response thereto to provide the widget advertisement to the user, the widget service server corresponding to the list of widgets from the user terminal By generating widget advertisement information and transmitting it to the user terminal, it is possible to provide widget advertisement by applying an advertisement application method differently, and it is possible to easily provide widget advertisement by downloading widget advertisement data in advance regardless of network connection. have.

That is, the present invention, by utilizing the components of the individual widgets that operate in the form of a separate application as the target of the advertisement, there is an effect that can provide the widget advertisement to the user even if the Internet is not connected at the time of the widget advertisement. This can be done by downloading the advertisement contents of the installed widgets for a predetermined period of time when connected to the Internet, and executing the contents of the downloaded advertisements even when not connected to the Internet at that time.

In addition, the present invention, the widget advertisement is exposed to the user or the number of clicks directly collected by the user terminal can provide a user service history of high reliability to the widget service server.

In addition, the present invention, by replacing the components of the widget with the content of the advertisement, there is an effect that can maximize the effect of the advertisement.

The above objects, features, and advantages will become more apparent from the detailed description given hereinafter with reference to the accompanying drawings, and accordingly, those skilled in the art to which the present invention pertains may share the technical idea of the present invention. It will be easy to implement. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The advertisement providing system using the widget according to the present invention includes a user terminal 10 and a widget service server 20. Hereinafter, the user terminal 10 and the widget service server 20 will be described in detail with reference to FIGS. 1 and 2.

1 is a configuration diagram of a user terminal in an advertisement providing system using a widget according to the present invention.

As shown in FIG. 1, the user terminal 10 includes a widget manager 12, a widget advertisement unit 13, and a widget engine unit 14.

First, referring to the widget 11 driven in the user terminal 10, the widget 11 may include a clock widget 111, a calendar widget 112, a news widget 113, and the like. Each of the widgets 111 to 113 is driven by the widget engine unit 14, and provides the corresponding contents (clock, calendar, news, etc.) to the user. The widget 11 includes widget driving information (various multimedia files (for example, images, music, video files (jpg, swf, avi, etc.)), text files, execution action files (html, xml, js, etc.), and Component list file).

The widget engine unit 14 drives the corresponding widget 11 according to the widget driving information (for example, various multimedia files, text files, execution operation files, and component list files). The widget engine unit 14 communicates with system widgets such as time and widget service server 20 from respective widgets (eg, clock widget 111, calendar widget 112, news widget 113, etc.). In response to the request, the widget service server 20 communicates with the widget. Here, the widget engine unit 14 communicates with the widget service server 20 using Extensible Markup Language (XML) or JavaScript Object Notation (JSON). The widget engine unit 14 receives the widget data for the widget from the widget service server 20 and delivers the widget data to each widget 11.

The widget manager 12 manages a list of widgets in which each widget 11 is installed, and collects usage history of users who use the widget 11. The widget manager 12 may transmit the widget list to the widget service server 20 or periodically transmit the widget list according to a user's request. Here, the widget manager 12 may transmit a widget list when the user terminal 10 is connected to the widget service server 20 because the internet connection is connected. In addition, the widget manager 12 collects the user's usage history (for example, the number of clicks, the advertisement viewing time, etc.) and transmits the same to the widget service server 20.

The widget advertisement unit 13 performs a function of supporting various application applications such as an advertisement between the widget engine unit 14 and each widget. That is, the widget advertisement unit 13 stores the widget driving information (eg, image file, text file, execution action file, component list file, etc.) of the corresponding widget during the advertisement application period of each widget according to the widget advertisement information. Change to the new advertising target element.

In detail, the widget advertisement unit 13 receives widget advertisement information targeted for advertisement from the widget service server 20 and downloads the corresponding widget advertisement data in response to the widget list transmitted by the widget management unit 12. Receive. That is, when the widget advertisement unit 13 is connected to the Internet, the widget advertisement unit 13 pre-downloads the widget advertisement data for a predetermined period of time according to the widget advertisement information. This is to execute the widget advertisement data downloaded in advance even if the user terminal 10 is not connected to the Internet.

The widget advertisement unit 13 confirms the advertisement application method according to the widget advertisement information received from the widget service server 20. Thereafter, the widget advertisement unit 13 changes the widget driving information according to the confirmed application method. That is, the widget advertisement unit 13 replaces the widget driving data with widget advertisement data corresponding to the file of the widget driving information according to the widget advertising information, thereby changing the widget driving information.

When the advertisement application time arrives, the widget advertisement unit 13 changes the widget driving information based on the widget advertisement information. When the advertisement time point ends, the widget advertisement unit 13 performs an advertisement scheduling function of changing the corresponding widget driving information back to the original widget driving information.

Then, the widget engine unit 14 may drive the widget according to the changed widget driving information and thereby provide the widget advertisement to the user.

2 is a block diagram of an embodiment of a widget service server in an advertisement providing system using a widget according to the present invention.

As shown in FIG. 2, the widget service server 20 includes a widget communication unit 21, a widget storage unit 22, an external information linking unit 23, a widget advertisement information generation unit 24, and a widget advertisement authoring information storage. And a widget advertisement authoring information generating unit 26.

The widget advertisement authoring information generating unit 26 selects a widget to be published according to a request of an administrator or an advertiser and generates the advertisement authoring information by using an advertisement component (image, video, music, text) of the corresponding widget. Here, the widget advertisement authoring information generation unit 26 may receive an advertisement application period in which the corresponding advertisement is to be expressed from an administrator or an advertiser. In addition, the manager or the advertiser may select the widget to directly display the advertisement while confirming directly through the web page or the like through the widget advertisement authoring information generation unit 26 .

The widget advertisement copyright information storage unit 25 stores the advertisement copyright information generated by the widget advertisement copyright information generation unit 26 for each widget ID. That is, the widget advertisement authoring information storage unit 25 stores a widget ID, an advertisement component ID to be replaced for an advertisement, widget advertisement data (images, videos, etc.), an advertisement application period, and the like. In addition, the widget advertisement authoring information storage unit 25 statistically processes and stores a user usage history such as an advertisement click and the number of views.

Widget storage 22 refers to a database that can hold each widget. The widget storage unit 22 stores widget data including various images, music, images, texts, execution operation files, component list files, and the like. The widget storage unit 22 divides and stores widget data into unique widget IDs.

The external information linker 23 performs a function of acquiring content information related to the widget in cooperation with a content provider CP to provide information about the widget.

The widget communication unit 21 performs a communication function with the user terminal 10. In addition, the widget communication unit 21 communicates with the external information linking unit 23 to express content information about each widget (for example, weather information in the case of a weather widget, news information in the case of a news widget, etc.). do. In addition, the widget communication unit 21 receives the user's use history, etc. using the widget from the user terminal 10.

 The widget advertisement information generation unit 24 receives the widget list transmitted from the user terminal 10 from the widget communication unit 21. In addition, the widget advertisement information generation unit 24 queries and searches the widget advertisement copyright information storage unit 25 to determine whether there is advertisement copyright information to be updated by the corresponding widgets. If there is advertisement copyright information to be updated, the widget advertisement information generation unit 24 generates widget advertisement information based on the advertisement copyright information to be updated. The widget advertisement information generator 24 transmits the widget advertisement information to the widget communication unit 21 so as to transmit the generated widget advertisement information to the user terminal 10.

3 is a flowchart illustrating an advertisement providing method using a widget in a user terminal according to the present invention.

First, the user terminal 10 checks the list of widgets installed in the user terminal 10 and notifies the widget service server 20 (302). That is, the user terminal 10 connects to the widget service server 20 through a network. When the network connection is completed, the user terminal 10 notifies the widget service server 20 of the widget list currently owned by the connected network. For example, the user terminal 10 may notify the widget service server 20 of the widget list in the form of an XML file. Table 1 below shows a list of widgets expressed in the form of an XML file.

Here, referring to Table 1 above, the widget list includes a property value indicating that the widget is a widget and a widget ID (eg, widget12345, widget12346, widget12347). This widget ID is defined in common between the user terminal 10 and the widget service server 20 in advance.

The user terminal 10 receives widget advertisement information that is an advertisement target from the widget service server 20. The user terminal 10 downloads the corresponding widget advertisement data (eg, image, text, etc.) based on the received widget advertisement information (304). Here, the widget advertisement data may be downloaded from a widget server different from the widget service server 20.

Next, the user terminal 10 changes the widget driving information based on the widget advertisement information from the widget service server 20 (306). Here, the advertisement application period of the widget advertisement data downloaded from the widget service server 20 may be checked using the received widget advertisement information, and thus the widget driving information may be changed.

Thereafter, the user terminal 10 drives the widget by using the widget advertisement data downloaded in the “304” process according to the changed widget driving information (308). That is, the user terminal 10 drives the widget by using the widget advertisement data downloaded in the "304" process during the confirmed advertisement application period. For example, the user terminal 10 may provide a widget advertisement by changing a simple background image of the calendar widget to an image indicating a department store logo or a sale period during a confirmed advertisement application time.

4 is a flowchart illustrating a method for providing widget advertisement information in a widget service server according to the present invention.

First, the widget service server 20 receives a widget list installed in the user terminal 10 from the user terminal 10 (402).

The widget service server 20 analyzes the received widget list (404).

Subsequently, the widget service server 20 checks whether there is a widget advertisement to be advertised in the corresponding widget list (406). In other words, the widget service server 20 searches for a widget list including widget-specific advertisement copyright information from the received widget list. The widget service server 20 checks the widget ID in the received widget list and checks whether there is an advertisement component corresponding to the widget ID in order to retrieve the widget list.

As a result of the check 406, when the widget advertisement targeted for advertisement is searched, the widget service server 20 generates the widget advertisement information by using the advertisement authoring information for the found widget list (408). For example, Table 2 below shows widget advertisement information generated by the widget service server 20.

For example, widget advertisement information may include a description, a start time and an end time to apply the widget advertisement, and image information (for example, image attribute values and URL information to download). An image list including an image list, and a text list including each text information. In addition to the list described above, other widget advertisement information may be included according to the widget advertisement.

The widget advertisement information of [Table 2] represents a department store sale, a start date and an end date, respectively, from “June 1, 2008” to “June 31, 2008”. Image data having an image ID value of "1234567" is downloaded from "http://www.widget.com/ad/20080601/1234567.jpg", and image data having an image ID value of "2345678" is set to "www.widget." ".com / ad / 20080601 / 2345678.jpg". Further, the text data having the text ID value "3456789" indicates downloading from "http://www.widget.com/ad/20080601/3456789.txt".

The widget advertisement information may include widget advertisement information for changing widget advertisement data, rather than simply storing images or text related to the widget. For example, in the case of the clock widget, image change information that the user terminal 10 can replace the background clock image with an image of a specific clock company may be included in the widget advertisement information. In the case of the calendar widget, the widget advertisement information may include image replacement information that the user terminal 10 may replace and replace the background image with an image representing an event of the month such as a department store sale period. In addition, in the case of the weather widget, image replacement information that the user terminal 10 can replace the sun in the background image with a sun block lotion and may be included in the widget advertisement information.

The widget service server 20 transmits the generated widget advertisement information to the user terminal 10 (410).

On the other hand, if there is no widget advertisement to be advertised as a result of the check 406, the widget service server 20 transmits a response message indicating that there is no widget advertisement to be advertised to the user terminal 10 (412).

On the other hand, the method of the present invention as described above can be written in a computer program. And the code and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the written program is stored in a computer-readable recording medium (information storage medium), and read and executed by a computer to implement the method of the present invention. The recording medium may include any type of computer readable recording medium.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

1 is a configuration diagram of a user terminal in an advertisement providing system using a widget according to the present invention;

2 is a block diagram of an embodiment of a widget service server in an advertisement providing system using a widget according to the present invention;

3 is a flowchart illustrating an advertisement providing method using a widget in a user terminal according to the present invention;

4 is a flowchart illustrating a method for providing widget advertisement information in a widget service server according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: user terminal 11: widget

12: widget management unit 13: widget advertising unit

14: widget engine unit 20: widget service server

21: widget communication unit 22: widget storage unit

23: External information linkage unit 24: Widget advertisement information generation unit

25: Widget ad copyright information storage unit 26: Widget ad copyright information generation unit

Claims (18)

In the advertisement providing terminal device using a widget, Widget management means for notifying a widget service server of a list of widgets installed in the advertisement providing terminal device; Widget advertisement means for downloading widget advertisement data according to the widget advertisement information received from the widget service server, and changing widget driving information based on the widget advertisement information; And Widget engine means for driving a widget by using the downloaded widget advertisement data according to the changed widget driving information Advertising providing terminal device using a widget comprising a. The method of claim 1, The widget management means, The advertisement providing terminal device using the widget, characterized in that for performing the function of collecting the user's usage history for the driven widget further transmits to the widget service server. The method according to claim 1 or 2, The widget advertising means, The advertisement providing terminal apparatus using the widget, wherein the advertisement application period is checked in the widget advertisement information from the widget service server, and the widget advertisement data is downloaded in advance before the confirmed advertisement application period. The method of claim 3, wherein The widget advertising means, Advertisement providing terminal device using a widget, characterized in that for changing the widget driving information according to the confirmed advertisement application period, so that the widget advertisement is driven by the widget engine means during the confirmed advertisement application period. The method of claim 4, wherein The widget advertising means, Advertisement providing terminal device using a widget, characterized in that for changing the widget driving information by replacing the file of the widget driving information with the downloaded widget advertisement data, respectively, according to the widget advertisement information. In the widget advertisement information providing apparatus, Widget advertisement copyright information storage means for storing widget specific advertisement copyright information; Widget communication means for receiving a widget list installed in the terminal from the terminal and transmitting the widget advertisement information generated in the widget advertisement information generating means to the terminal; And The widget advertisement information generating means for searching for a widget list containing the stored advertisement copyright information for each widget from the received widget list, and generating widget advertisement information using the advertisement copyright information for the found widget list. Widget advertisement information providing device comprising a. The method of claim 6, Widget advertisement authoring information generating means for authoring the widget-specific advertising authoring information according to a request from the outside, and delivering the authored widget-specific advertising authoring information to the widget advertising authoring information storage means Widget advertising information providing device further comprising. The method of claim 7, wherein Widget storage means for storing widget data identified by each widget ID; And External information interworking means for acquiring widget data in cooperation with an external content provider device and delivering the obtained widget data to the widget storage means. Widget advertising information providing device further comprising. The method according to any one of claims 6 to 8, The widget advertisement information generating means, Widget advertisement information providing apparatus, characterized in that including the advertisement application period corresponding to each widget ID in the widget advertisement information, based on the advertisement authoring information for the searched widget list. The method of claim 9, The widget communication means, Widget advertising information providing device, characterized in that further performing the function of receiving a user's usage history for each widget from the terminal. In the advertisement providing method using a widget in the terminal, A list notification step of notifying a widget service server of a list of widgets installed in the terminal; A data download step of downloading widget advertisement data according to the widget advertisement information received from the widget service server; A driving information changing step of changing widget driving information based on the widget advertisement information from the widget service server; And A widget driving step of driving a widget by using the downloaded widget advertisement data according to the changed widget driving information. Advertising providing method using a widget in the terminal comprising a. The method of claim 11, Usage history transmission step of collecting the usage history of the user using the driven widget to transmit to the widget service server Advertising providing method using a widget in the terminal further comprising. The method according to claim 11 or 12, The data download step, Checking the advertisement application period of the widget advertisement information from the widget service server, the advertisement providing method using the widget in the terminal, characterized in that to download the widget advertisement data in advance before the confirmed advertisement application period. The method of claim 13, The driving information changing step, The method of claim 1, wherein the widget driving information is changed according to the confirmed advertisement application period such that the corresponding widget advertisement is driven during the confirmed advertisement application period. The method of claim 14, The driving information changing step, The method of claim 1, wherein the widget driving information is changed by replacing the file of the widget driving information with the downloaded widget advertisement data according to the widget advertisement information. In the widget advertisement information providing method in the widget service server, A list receiving step of receiving a list of widgets installed in the terminal from a terminal; A list retrieval step of retrieving a list of widgets having advertisement authoring information for each widget from the received list of widgets; An advertisement information generation step of generating widget advertisement information by using advertisement copyright information on the searched widget list; And Advertising information transmitting step of transmitting the generated widget advertisement information to the terminal Widget advertisement information providing method in the widget service server comprising a. The method of claim 16, Generating advertisement copyright information for each widget according to a request from the outside; And Usage history receiving step of receiving the user's usage history for each widget transmitted from the terminal Widget advertisement information providing method in the widget service server further comprising. The method according to claim 16 or 17, The advertisement information generation step, Widget advertisement information providing method in the widget service server, characterized in that it includes an advertisement application period corresponding to each widget ID based on the advertisement authoring information for the searched widget list.

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