JP6722975B2 - Program installed in user device and program installed in server device - Google Patents

Description

The present invention relates to a program installed in a user device and a program installed in a server device, and more particularly to a program that enables a user to follow content of interest to a user without presenting personal information.

In recent years, user devices that can access servers (Web servers) on the Internet, such as personal computers and smartphones, have become widespread. Therefore, a marketing method for advertising a product or service based on information registered in the Web server is used.

For example, in Patent Document 1, by describing an address (URL: Uniform Resource Locator) of a Web page in an advertisement section of a magazine, a leaflet of a newspaper, an advertisement of a paper medium such as direct mail, a customer can purchase a product or It describes that when the user is interested in the service, detailed information on the product or service can be obtained from the Web page at any time.

JP, 2002-111909, A

However, in the conventional user device, the content (for example, Web page) in which the user is interested has not been held in a manner that the user device can recognize. Further, in the conventional user device, the content update in the server device is not reflected in the content held in the user device.

Therefore, conventionally, the user needs to access the Web page again using a bookmark created in advance in order to see the latest contents of the Web page that he has been interested in in the past. In other words, even if the user has created a bookmark for a web page that he is interested in, the user cannot know in real time that the web page has been updated, and he will miss the latest content of the web page. There was a fear.

Conventionally, in order to obtain the latest contents of a web page in real time, it has been necessary to present the user's personal information (for example, the user's mail address or telephone number) and register as a member. In this case, in addition to the risk of presenting the personal information of the user, there is a problem that it is very annoying to the user because information regarding contents that the user is not interested in is sent to the user device. Due to such a problem, the user may hesitate to register as a member even if he/she is interested in the product or service. This could lead to the loss of customers who are interested in services and services.

The present invention has been made in consideration of the above-described problems, and an object of the present invention is to provide a program that enables a user to follow content in which the user is interested without presenting personal information. To do.

A program of the present invention is a program installed in a user device, the user device includes a processor and a memory, the user device is connected to a server device via a network, and the program is the user. The device acquires identification information that represents at least a content identifier that identifies the content, and the user device displays the content corresponding to the content identifier represented by the identification information without presenting the personal information of the user. By obtaining from the server device and by the user device holding the content in the memory in such a manner that the user device can recognize that the user is interested in the content, Cause the processor to at least perform the clipping of the content, thereby achieving the above-mentioned object.

The program causes the user device to transmit a content identifier of the clipped content to the server device, and the user device acquires information related to the content corresponding to the content identifier from the server device. And information related to the content held in the memory of the user device by the user device replacing information related to the clipped content with information related to the acquired content, The processor may be further configured to at least perform synchronizing with information related to the content held in the memory of the server device.

The program further causes the processor to cause the user device to at least perform reception of an update signal indicating that information related to content corresponding to the content identifier of the clipped content has been updated. May be.

A program of the present invention is a program installed in a server device, the server device includes a processor and a memory, the server device is connected to a user device via a network, and the program is the server. The device receives the content identifier of the content clipped by the user from the user device, and the server device selects the content corresponding to the content identifier from among the plurality of contents held in the memory by the user. It causes the processor to at least perform the sending to the device, which achieves the above-mentioned objects.

The program further causes the processor to cause the server device to at least execute determination of whether or not information related to the content corresponding to the content identifier has been updated, and to relate to the content. The updated information related to the content may be transmitted to the user device by the server device only when it is determined that the information to be updated has been updated.

When the program determines that the information related to the content has been updated, the server apparatus sends an update signal indicating that the information related to the content has been updated. The processor may be further configured to at least perform the sending to.

As described above, according to the present invention, it is possible to provide a program that enables a user to follow content that the user is interested in without presenting personal information.

FIG. 1 is a diagram for explaining a new concept of “clipping” content. FIG. 2 is a diagram for explaining a customer enclosing strategy using the new concept of “clipping” the content shown in FIG. FIG. 3A is a diagram showing how the user clips the content corresponding to the dedicated QR code (registered trademark) 100, and FIG. 3B shows the clipped content displayed on the user device 20. FIG. FIG. 4 is a diagram showing how the user clips content other than the content corresponding to the dedicated QR code (registered trademark) 100. FIG. 5 is a diagram showing an example of the configuration of the system 1 of the present invention. FIG. 6 is a diagram illustrating an example of a flow of processing for clipping content. FIG. 7 is a diagram illustrating an example of a flow of processing for synchronizing information related to content.

1. New Concept of "Clipping" Content The present invention introduces a new concept of "clipping" content. As used herein, "clipping" content is defined as holding the content in a manner that allows any machine (eg, user device) to know which content the user is interested in. It

Usually, just by holding the content in the memory of the user device, the user device cannot recognize whether or not the user is interested in the content held in the memory. In the present invention, it is realized to "clip" the content by holding the content in such a manner that the user device can recognize which content the user is interested in. For example, the content may be stored in a special compartment in the memory of the user device so that the user device can recognize that the user is interested in the content. Alternatively, a flag indicating that the user is interested in the content may be added to the content so that the user device can recognize that the user is interested in the content. For example, the user device can recognize which content the user is interested in by holding a content identifier that identifies the content that the user is interested in. In the present invention, it does not matter how the user can recognize what content the user is interested in by any machine (for example, the user device). Content is "clipped" as long as it retains the content in a manner that can be recognized by any machine (eg, user device) which content the user is interested in.

The operation of “clipping” the content is executed in a form that reflects the user's intention. For example, when the user desires to “clip” a specific content, it is possible to “clip” the specific content in a form that reflects the user's intention. On the contrary, when the user no longer wants to continue the "clip" of the specific content, the "clip" of the specific content can be released in a manner reflecting the intention of the user. ..

In this way, the user “clipping” the content allows the user device to recognize that the user is interested in the content. Once the content is clipped, the user can receive additional information (updated information) related to the clipped content. This allows the user to "follow" the content of interest. Also, once the content is clipped, the user can set the date and time when he wants to remember the clipped content. This allows the user to remember the content of interest at a desired timing.

Here, the content that is the target of the “clip” may represent arbitrary content. For example, the content that is the target of the “clip” represents the content related to the product or service (typically, the content of the advertisement of the product or service). Alternatively, the content that is the subject of the “clip” may represent content related to recruiting activities that describes the company, such as content that provides information on municipal administration to citizens. It may be the content of the election activity for explaining the policies of the candidates for election, or the content of the description of various insurances.

Hereinafter, a new concept of “clipping” content will be described, taking as an example a case where the content to be clipped represents content related to a product or service.

FIG. 1 is a diagram for explaining a new concept of “clipping” content. The new concept of “clipping” content is based on conventional direct mail (DM), posters, magazines, newspaper leaflets, newspaper advertisements, paper advertisements such as free paper (offline), and users visiting the shop. It is located in the middle of the direct action of the user (offline), searching the web (online), and the user who sees the conventional paper advertisement directly visits the shop or searches the web. In order to induce the user to take a different action, a "loose connection" that does not require the personal information of the user is formed.

When the user is interested in the content (for example, “XX sale”) posted in the direct mail (DM), the user can use the dedicated QR code (registered) printed on the direct mail (DM). The trademark is read by a user device (for example, a smartphone) in which a dedicated application is installed. The dedicated QR code (registered trademark) read by the user device is processed by a dedicated application in the user device. As a result, the content of “XX sale” that the user is interested in is clipped. To clip the content, it is not necessary to present the user's personal information such as an email address, and the user does not need to register as a member. Once the content is clipped, the user can receive additional information related to the clipped content via the user device. For example, the user may add an additional message, "We will hold an annual XX sale from tomorrow. This time's attention is ..." or a message related to the clipped "XX sale" content. You can receive an additional message saying, "Advance notice to people who are hurt. The topic ○○ will be in stock in a limited quantity tomorrow." Also, once the content is clipped, the user can set the date and time on the user device when he wants to remember the clipped content.

2. Customer Enclosure Strategy Using New Concept of "Clip" Content FIG. 2 is a diagram for explaining a customer enclosing strategy using the new concept of "Clip" content shown in FIG. is there.

Conventionally, direct mail (DM), electronic mail (e-mail), web (Web), storefront, telephone (tel), etc. have been advertised to general customers, and the interest and interest in the advertisement has been raised. There is a customer containment strategy in which ordinary customers register as members and become top customers. However, in reality, even if a general customer is interested or interested, it is quite difficult for the general customer to register as a member.

The present invention proposes a new customer containment strategy. A new customer containment strategy is a "loose connection" that may shift to general customers in the future by utilizing the new concept of "clipping" the content of the present invention. Is to create a customer base. By utilizing the new concept of “clipping” the contents of the present invention, it is possible to create a “loosely connected” customer base. This is because it is not necessary to present the user's personal information such as an email address to "clip" the content, and the user does not need to register as a member.

The "loose connection" customer base created in this way has the following motivations, for example.

・"Somehow I'm worried, but I do not need information until I register the address, so let's clip it for the time being."
・“I want coupons, but DM/e-mail magazines are annoying. However, with clips, personal information is not required and it is easy.”
・"I want to go to this sale, so don't forget to clip it and set an alert."
・"I clipped it for the time being, but there seems to be a separate point system, so let's register as a member."
In this way, the “loosely connected” customer segment is placed in an environment where content is easily collected and continuously checked without worrying about personal information. Therefore, it can be said that from this "loose connection" customer base, there is a high possibility that some customers will shift to upper customers in the future.

3. Operation for User to “Clip” Content FIG. 3A shows how the user clips the content corresponding to the dedicated QR code (registered trademark) 100.

When the user holds the user device 20 (for example, smartphone) in which the dedicated application is installed over the dedicated QR code (registered trademark) 100 printed on a paper medium (for example, direct mail), the user device 20 becomes the dedicated QR. The code (registered trademark) 100 is read. In this way, the user device 20 reads the dedicated QR code (registered trademark) 100, so that the user device 20 presents the personal information of the user (for example, the user identifier for identifying the user, the user's email address, etc.). Instead, it is possible to acquire the content corresponding to the dedicated QR code (registered trademark) 100 from the server device. The content acquired from the server device is retained within the user device 20 in a manner that allows the user device 20 to recognize that the user is interested in the content. In this way, the user can clip the content corresponding to the dedicated QR code (registered trademark) 100.

FIG. 3B shows how the clipped content is displayed on the user device 20.

FIG. 4 shows how the user clips content other than the content corresponding to the dedicated QR code (registered trademark) 100.

In the example shown in FIG. 4, it is assumed that the content corresponding to the dedicated QR code (registered trademark) 100 is the content C1. In this case, the clipped content C1 is displayed on the user device 20. It is assumed that the clipped content C1 is connected to other content C2 to C4 via the parent account C0. In this case, the user can browse the other contents C2 to C4 by moving the clipped contents C1 to the parent account. Content is categorized into events, items, coupons, staff, etc. For example, if the user is interested in the content C3 related to the coupon, the user can clip the content C3 by specifying the content C3. The content C3 designated by the user is retained in the user device 20 in such a manner that the user device 20 can recognize that the user is interested in the content C3. In this way, the user can clip the content other than the content corresponding to the dedicated QR code (registered trademark) 100.

The content may not be categorized into events, items, coupons, staff, and the like. Even in this case, the user can clip content other than the content corresponding to the dedicated QR code (registered trademark) 100.

4. Functions of the System of the Present Invention The functions of the system of the present invention will be described below. The system of the present invention includes a server device and a user device.

(1) Dedicated QR code (registered trademark) issuing function The dedicated QR code (registered trademark) issuing function is a function of issuing a dedicated QR code (registered trademark) corresponding to content. The content may be created in the server device, or may be created in a device other than the server device and supplied to the server device. Alternatively, the content may be created by API cooperation between a plurality of devices. The dedicated QR code (registered trademark) is output in the form of digital data, for example. The dedicated QR code (registered trademark) is printed on a paper medium such as direct mail based on the data of the dedicated QR code (registered trademark). The dedicated QR code (registered trademark) issuing function is provided by the server device.

(2) Clip Function The clip function is a function that enables the content to be held in a manner that the user device can recognize which content the user is interested in without presenting the user's personal information. .. By reading the dedicated QR code (registered trademark) printed on a paper medium such as direct mail with the user device in which the dedicated application is installed, the content corresponding to the dedicated QR code (registered trademark) is acquired from the server device. The content obtained from the server device is retained in the memory of the user device in such a manner that the user device can recognize that the user is interested in the content. The clip function is provided by the cooperation of the user device and the server device.

It should be noted that the content associated with the content corresponding to the dedicated QR code (registered trademark) is acquired from the server device, and the user device recognizes that the user is interested in the content acquired from the server device. It can also be kept in the memory of the user equipment in a manner that can be done.

(3) Alert Function The alert function is a function that allows the user to set the date and time at which he/she wants to remember the clipped content. When the date and time set by the user arrives, the user device generates an alert to the user by sound or light. This allows the user to remember the clipped content for the time being at a desired timing. The alert function is provided by the user device.

(4) Notification Distribution Function The notification distribution function notifies the user that the information related to the content has been updated when the information related to the content clipped by the user (for example, a message related to the content) is updated. This is a function of automatically delivering the content to the user device of the user who is clipping it. This allows the user to know without delay that the information related to the clipped content has been updated. As a result, the user can "follow" the clipped content (i.e., the content that the user is interested in). For example, even after receiving the direct mail of the sale or event, the user can know that the information related to the content clipped before or during the sale or event is updated. The notification distribution function is provided by the cooperation of the user device and the server device.

(5) Search Function The search function is a function that enables the user to find the content published in the dedicated application. The search function is provided by the user device alone or by the cooperation of the user device and the server device.

(6) Access Management Function The access management function is a function that enables the content provider to grasp the number of clips for each content in real time. This allows the content provider to evaluate the degree of interest of the user for each content. The access management function is provided by the server device.

5. System Configuration of the Present Invention FIG. 5 shows an example of the configuration of the system 1 of the present invention. The system 1 includes server devices 10, 30, 40 and a plurality of user devices 20. The server devices 10, 30, 40 and the plurality of user devices 20 are connected via the Internet 60. The connection via the Internet 60 may be wireless or wired.

The server device 10 functions as a content server. The content server 10 holds a plurality of contents and provides the contents to the user device 20 in response to a request from the user device 20.

The server device 30 functions as a push server. The push server 30 uses the push function to transmit an update signal indicating that the content-related information (for example, a message related to the content) held in the content server 10 has been updated to the user device 20. ..

The server device 40 functions as an application providing server. The application providing server 40 provides the application requested by the user device 20 to the user device 20.

Here, each of the server devices 10, 30, 40 and each of the plurality of user devices 20 can be any type of computer (eg, personal computer, tablet computer, portable computer, smartphone, mobile phone, etc.). .. Here, it is assumed that the user device 20 is a smartphone.

Hereinafter, an example of the configuration of each server device and each user device will be described.

(Content server 10)
The content server 10 includes a communication control unit 10a, a processor unit 10b, a memory unit 10c, an input interface unit 10d, and an output interface unit 10e. The communication control unit 10a, the processor unit 10b, the memory unit 10c, the input interface unit 10d, and the output interface unit 10e are connected to each other via the bus unit 10z. An input device 10f such as a keyboard, a mouse, a touch panel, or a scanner can be connected to the input interface unit 10d. A display device 10g such as a liquid crystal display can be connected to the output interface unit 10e. At least one of the input device 10f and the display device 10g may be provided outside the content server 10 or may be incorporated inside the content server 10.

A content server program is stored in the memory unit 10c as a server program. The processor unit 10b reads the content server program stored in the memory unit 10c and executes the content server program.

The database unit 50 stores a plurality of contents. Each of the plurality of contents is stored in the memory unit 10c in a state associated with the corresponding content identifier. The content identifier is an identifier for uniquely identifying the content. The content identifier may indicate a physical address of the memory unit 10c in which the content is stored, or may indicate a logical address, for example. Alternatively, the content identifier may indicate the room number of the room in which the content is virtually stored, for example. The content identifier can be in any form, as long as the content can be uniquely identified. By specifying the content identifier, it is possible to uniquely specify the content corresponding to the content identifier.

The database unit 50 may be built in the content server 10 or may be provided outside the content server 10 (for example, the database unit 50 is configured in an external hard disk device of the content server 10). May be). The memory unit 10c of the content server 10 may be configured to also serve as at least a part of the database unit 50.

Note that it is possible to create the content stored in the database unit 50 using the content creation tool. The content creation tool can be activated from the content server 10, but can also be activated remotely from a device other than the content server 10.

The content provider may, for example, be an image, a title (content name), a publication setting deadline, detailed information (a hyperlink can be set), pdf registration, video registration, address input, info information, search tag registration, disclosure range setting, etc. It is possible to input items according to the input form. The content creation tool makes it possible to create a content according to these inputs, and also to create and output a dedicated QR code (registered trademark) corresponding to this content. The dedicated QR code (registered trademark) represents at least a URL for accessing the content server 10 and a content identifier for identifying the content. As described above, it is important that the content stored in the content server 10 and the dedicated QR code (registered trademark) have a one-to-one correspondence relationship. This is because it is possible to access the content corresponding to the dedicated QR code (registered trademark) by reading the dedicated QR code (registered trademark).

(Push server 30, application providing server 40)
Each of the push server 30 and the application providing server 40 has the same configuration as the content server 10. However, the memory unit of the push server 30 stores a program for transmitting a push signal in response to the update signal from the content server 10. The memory unit of the application providing server 40 stores various applications and a program for providing the requested application to the user device 20 in response to an application request from the user device 20.

(User device 20)
Each of the plurality of user devices 20 includes a communication control unit 20a, a processor unit 20b, a memory unit 20c, an input interface unit 20d, and an output interface unit 20e. The communication control unit 20a, the processor unit 20b, the memory unit 20c, the input interface unit 20d, and the output interface unit 20e are connected to each other via the bus unit 20z. An image reading device (for example, a camera and a scanner) and a touch panel are connected to the input interface unit 20d as the input device 20f. A liquid crystal display as a display device 20g is connected to the output interface unit 20e.

The memory unit 20c stores a dedicated application program as a user device program. The processor unit 20b reads the dedicated application program stored in the memory unit 20c and executes the dedicated application program.

Content that the user is interested in is further stored in the memory unit 20c.

Each component such as the processor unit and the memory unit shown in FIG. 5 may be configured by a single hardware component or may be configured by a plurality of hardware components. The present invention is not limited to a particular hardware configuration.

Further, in the embodiment shown in FIG. 5, the server devices 10, 30, 40 and the plurality of user devices 20 are connected to each other via the Internet 60. Any type of network may be used.

Further, in the embodiment shown in FIG. 5, as an example of the configuration of the system 1, the one including the content server 10, the push server 30, the application providing server 40, and the plurality of user devices 20 is shown, but the configuration of the system 1 Is not limited to this. For example, as the configuration of the system 1, the push server 30 and the application providing server 40 are not always necessary. For example, the push server 30 becomes unnecessary by providing the content server 10 with the function of the push server 30, and the application providing server 40 becomes unnecessary by providing the dedicated application to the user with a recording medium such as an optical disk.

6. Processing of System of the Present Invention FIG. 6 shows an example of the flow of processing for clipping content. The process illustrated in FIG. 6 is executed by the user device 20 and the content server 10 working together. Hereinafter, each step of the process will be described.

Step S61: The user device 20 in which the dedicated application is installed reads the dedicated QR code (registered trademark) printed on a paper medium such as direct mail. Here, the dedicated QR code (registered trademark) represents at least a URL for accessing the content server 10 and a content identifier for identifying the content.

When the dedicated QR code (registered trademark) is read by a general QR code (registered trademark) reader instead of the QR code (registered trademark) reader in the dedicated application, the dedicated application is downloaded from the application providing server 40. As described above, the guidance for downloading is displayed on the display device 20g of the user device 20. Further, when the user device 20 in which the dedicated application is installed reads the normal general-purpose QR code (registered trademark) instead of the dedicated QR code (registered trademark), the user device 20 uses the normal general-purpose QR code (registered trademark). It is configured to execute processing when a trademark is read (for example, processing for displaying a Web page specified by a URL represented by a general-purpose QR code (registered trademark)).

Step S62: The user device 20 identifies the content server 10 using the URL represented by the dedicated QR code (registered trademark) and transmits the content identifier represented by the dedicated QR code (registered trademark) to the content server 10. ..

Step S63: The content server 10 receives the content identifier transmitted from the user device 20, and identifies the content corresponding to the received content identifier. For example, when the content identifier indicates the room number of the room in which the content is virtually stored, the content server 10 determines that the content virtually stored in the room of the room number indicated by the content identifier. Identify.

Step S64: The content server 10 transmits the content identified in step S63 (that is, the content corresponding to the content identifier) to the user device 20.

Step S65: The user device 20 receives the content transmitted from the content server 10, displays the received content on the display device 20g, and determines that the user is interested in the received content. The received content is held in the memory unit 20c in a manner that can be recognized by.

Regarding transmission and reception performed between the user device 20 and the content server 10, the content server 10 merely returns the content corresponding to the content identifier to the user device 20 that is the transmission source that has transmitted the content identifier. .. Therefore, the content server 10 does not need to know the personal information of the user of the user device 20 when returning the content corresponding to the content identifier.

In this way, the content corresponding to the content identifier represented by the dedicated QR code (registered trademark) is clipped without presenting the user's personal information. As described with reference to FIG. 4, the content designated by the user may be clipped. The clipped content is recognized by the user device 20 as content that the user is interested in.

Step S66: The user device 20 holds the content identifier for identifying the clipped content in the memory unit 20c. In this way, the content identifier stored in the memory unit 20c for identifying the clipped content is referred to in the process for synchronizing the information related to the content, which will be described later.

In the process flow shown in FIG. 6, the dedicated QR code (registered trademark) printed on the paper medium is read in step S61. However, the present invention is not limited to reading the dedicated QR code (registered trademark). Not limited. Any code can be used instead of the dedicated QR code (registered trademark) as long as it is a code that represents at least the URL for accessing the content server 10 and the content identifier that identifies the content. Furthermore, instead of reading such a code, by using near field communication (NFC), the information in the IC chip attached to the paper medium (that is, identification information that at least represents the content identifier) is obtained. The content identifier represented by the identification information may be identified. Here, the method for utilizing near field communication (NFC) and the equipment required therefor can utilize well-known technology. Alternatively, it is also possible to identify the content identifier represented by the identification information by acquiring the identification information that represents at least the content identifier using an existing technique such as image matching, voice, Bluetooth, and GPS. ..

FIG. 7 shows an example of a flow of processing for synchronizing information related to content. The process shown in FIG. 7 is executed by the user device 20 and the content server 10 working together. Hereinafter, each step of the process will be described.

Step S71: The user device 20 transmits, to the content server 10, the content identifier for identifying the clipped content, which is held in the memory unit 20c in step S66 shown in FIG.

Step S72: The content server 10 receives the content identifier transmitted from the user device 20, and identifies the content corresponding to the received content identifier.

Step S73: The content server 10 transmits the information related to the content identified in step S72 (that is, the information related to the content corresponding to the content identifier) to the user device 20.

Step S74: The user device 20 receives the information related to the content transmitted from the content server 10, and the information related to the clipped content without displaying the information related to the received content on the display device 20g. Is replaced with information related to the received content.

Here, the processing of steps S71 to S74 is repeatedly executed at a constant cycle (for example, every 0.5 seconds). When a plurality of contents are clipped, the processing of steps S71 to S74 is repeatedly executed at a constant cycle (for example, every 0.5 seconds) for each of the plurality of clipped contents. .. As a result, once the content is clipped, the user device 20 and the content server 10 synchronize the information related to the clipped content with the information related to the content. That is, when the information related to the clipped content is updated in the content server 10, the updated information is reflected in the user device 20 almost at the same time. This allows the user of the user device 20 to receive information related to the clipped content (updated information) once the content is clipped. As a result, the user can "follow" the content of interest without presenting the user's personal information.

In addition, when the processes of steps S71 to S74 are repeatedly executed at a constant cycle (for example, every 0.5 seconds), communication is always performed between the user device 20 and the content server 10. In order to reduce the total amount of communication between the user device 20 and the content server 10, the processes of steps S71 to S74 may be executed only at a predetermined timing (for example, when the user accesses the dedicated application). .. Thereby, it is possible to reduce the power consumed in the user device 20. As described above, even if the processes of steps S71 to S74 are executed only at a predetermined timing (for example, when the user accesses the dedicated application), the user does not have to operate between the user device 20 and the content server 10. It is possible to make the information related to the content appear to be always in sync.

Regarding transmission/reception performed between the user device 20 and the content server 10, the content server 10 returns information related to the content corresponding to the content identifier to the user device 20 of the transmission source that has transmitted the content identifier. Just do it. Therefore, the content server 10 does not need to know the personal information of the user of the user device 20 when returning the information related to the content corresponding to the content identifier.

In step S73, the content server 10 determines whether or not the information related to the content identified in step S72 (that is, the information related to the content corresponding to the content identifier) has been updated, The updated information related to the content may be transmitted to the user device 20 only when the information related to the above is updated. As a result, it is possible to reduce the amount of communication between the user device 20 and the content server 10 associated with the synchronization processing of the information related to the content.

In addition, in step S73, the content server 10 determines whether the information related to the content identified in step S72 (that is, the information related to the content corresponding to the content identifier) has been updated. May send an update signal to the user device 20 indicating that the information related to the content has been updated. The update signal indicating that the information related to the content has been updated may be transmitted from the push server 30 to the user device 20 using the push function of the push server 30. Thereby, the user of the user device 20 can know the timing when the information related to the clipped content is updated.

Although the present invention has been illustrated by using the preferred embodiment of the present invention as described above, the present invention should not be construed as being limited to this embodiment. It is understood that the scope of the present invention should be construed only by the scope of the claims. It is understood that those skilled in the art can implement an equivalent range based on the description of the present invention and common general knowledge from the description of the specific preferred embodiments of the present invention. It should be noted that the patents, patent applications and literatures cited in the present specification should be incorporated by reference in the same manner as the contents themselves are specifically described in the present description. To be understood.

INDUSTRIAL APPLICABILITY The present invention is useful as a program or the like that enables a user to follow content that the user is interested in without presenting personal information.

1 system 10 server device (content server)
10a, 20a Communication control unit 10b, 20b Processor unit 10c, 20c Memory unit 10d, 20d Input interface unit 10e, 20e Output interface unit 10f, 20f Input device 10g, 20g Display device 10z, 20z Bus unit 20 User device 30 Server device ( Push server)
40 server device (application providing server)
50 Database 60 Internet

Claims (2)

A program installed in a user device, the user device including a processor and a memory, the user device being connected to a server device via a network,
The program is
The user device acquiring identification information that represents at least a content identifier that identifies the content that is the content of the advertisement;
The user device acquiring the content corresponding to the content identifier represented by the identification information from the server device without presenting personal information of a user who uses the user device;
The user device retains the content in the memory in a manner such that the user device can recognize that the user device is interested in the content acquired by the user device, so that the user can store the content in the memory. Causing the processor to at least perform
The program, in response to the content being clipped, information related to the content held in the memory of the user device and information related to the content held in the memory of the server device. Further causing the processor to perform at least a synchronization process for synchronizing
To perform the synchronization process ,
(A) the user equipment, the process of transmitting the content identifier of the clipped the content to the server device,
(B) a process in which the server device receives a content identifier transmitted from the user device and identifies a content corresponding to the received content identifier;
(C) a process in which the server device transmits information related to the content corresponding to the content identifier to the user device;
(D) The user device receives information related to the content transmitted from the server device from the server device, and information related to the clipped content is changed to information related to the received content. With the process of replacing
It is done by the execution,
A program in which the processes (a) to (d) are repeatedly executed at regular intervals . The process (c) is a process of determining whether or not the information related to the content has been updated, and an update signal indicating that the information related to the content has been updated only when the information is updated. And a process of transmitting to the user device,
The program, the user equipment, wherein the update signal further causes the processor to perform to receive, program according to claim 1.