KR20090128050A - System for online contents match - Google Patents

Abstract

PURPOSE: An online content matching system is provided to offer customized information in consideration of individual preference and neighboring conditions by the contents matching system based on a user packet analysis, thereby reducing a waste of time separately required to search desired information. CONSTITUTION: When a user computer(120) requests the search or browsing of desired information in an Internet information providing site(130), an ISP(Internet Service Provider) server(101) transmits and receives information corresponding to the requested information in a packet unit. The ISP server inserts a script to a packet. The ISP server re-searches additional information about a packet extracted based on the script. The ISP server adds the additional information as related information. The ISP server offers the additional information to the user computer. Contents matching service system(111) performs a per-user inclination analysis based on the script information. The contents matching service system offers the related information about the requested information retrieval.

Description

Online Content Match System {SYSTEM FOR ONLINE CONTENTS MATCH}

The present invention relates to a system for providing content, and more particularly, by separately collecting and analyzing packet information of data transmitted online through a network server, thereby additionally content and advertisement required by a user. An online content matching system that can be provided.

Information is growing rapidly due to the rapid development of the Internet, but this does not immediately lead to the convenience of information acquisition. In this information-heavy environment, users still spend a lot of time searching for the right information, and in a dynamic web environment that is constantly changing, they spend a lot of time and effort collecting, processing, and classifying information that meets their information needs. This is taking place.

As a result, research and development of information retrieval and content provision systems are being conducted in various fields to provide users with accurate information quickly and at the desired time. However, in the form of log analysis of a specific site and limited analysis script insertion through affiliation, The level of personalized content providing service that analyzes the entire information on the Internet and provides appropriate contents is still very low.

For example, if a user uses a search engine provided by an internet portal site to easily obtain the information he needs from a large amount of information, the user may enter one or more search terms directly in the search engine provided by the internet portal site. Searching.

Here, the searched content searches only content that includes a search word input directly by a user in the body or meta information. Therefore, in order to obtain content suitable for the current situation among a large amount of content, the user must select a search word correctly.

However, for users who are unfamiliar with the Internet or unfamiliar with search engine content, using search engines and selecting search terms is not an easy task, so users spend a lot of time and money trying to get the right content for their current situation. It's a waste of effort.

In order to overcome the problems of the conventional content retrieval method, the user's behavior pattern is analyzed and analyzed based on the user's behavior history such as searching for and recommending content suitable for the user based on the user's static information, or searching and purchasing the user's content. By searching for content based on a behavior pattern and recommending it to the user, the user is assisted with the content search.

However, the method of searching and recommending content from the user's static information is searched only when the keyword given as the user's static information exists at the same value in the body or meta information of the content to be searched, and the user's current location, place, search intent, etc. The problem is that the dynamic information of the same user is not considered at all. In addition, the method of recommending content according to the user's history of behavior is also provided to all users who purchased content of 'A' according to the association rule such as "User who purchases 'A' content always buys 'B' content". By searching and recommending content in a way of recommending content, there is a problem in that users search for and recommend content uniformly without considering different situations at all.

The present invention was created to solve such a problem, and an object of the present invention is to configure a separate data packet information analysis server system on a network to collect / analyze the data packets themselves to communicate with each other to automatically generate a content match script. It is to provide an online content matching system that can increase the efficiency of content collection and information analysis by embedding.

Another object of the present invention is to provide an online content matching system that can perform a user's behavior analysis for a specific service site automatically to provide more accurate and prompt information.

An online content matching system according to an aspect of the present invention for achieving the above object is an Internet service system for matching at least two or more online information to a user computer, the user computer is connected to the Internet information providing site desired When retrieving or browsing information, the related information corresponding to the request information of the user is transmitted / received in a packet unit, a script is inserted into the packet, and additional information about the packet extracted based on the script is retrieved. An ISP server for adding the additional information as the related information and providing the additional information to the user computer; And a content match service system that analyzes the propensity for each user based on the script information and provides the relevant information on the information retrieval requested by the user based on the script information.

Specifically, the ISP server includes: a router configured to determine a route to a corresponding network and transmit a specific packet to an interface indicated in the determined route to send a data packet to the destination; A backbone switch located at the center of a network, centered on one node or several nodes to be connected to a WAN and performing transmission of all packets; Including a customer care system for performing individual information and management of Internet service subscribers;

Is connected between the backbone switch and the customer management system to collect packet information transmitted and received between the user computer and the Internet information providing site, import the script information for the packet, and receive additional information re-discovered based on the script information. And a packet analysis server system for providing the additional information in combination with the related information.

In the online content matching system according to the present invention, a user searching for information (content, advertisement, etc.) on the Internet is provided with personalized information considering personal preferences and surrounding conditions by a content matching system based on user packet analysis. Regardless of which information site you have access to, you can reduce the wasted time you spend on finding the information you need and easily access the most appropriate information.

In addition, the present invention provides a service of the user by providing the related information based on the analysis of the user's propensity through a content match system using a packet analysis server system separately from the configuration of each service site for the provider of Internet information (content, advertising, etc.) It is possible to maximize the advertising efficiency by increasing satisfaction and arranging ads of interest.

In addition, by forming a complementary relationship between information, it is possible to provide an effect that can further activate the Internet business by diversification of the Internet information service and advertising channels.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, FIG. 1 is a diagram illustrating a configuration for describing a content match system according to the present invention. As shown in the drawing, a user computer 120 which accesses an Internet information providing site 130 providing a plurality of online information and receives various interest information of the user, for example, content and advertisement, and the user computer 120 When accessing the Internet information providing site 130 to search or browse for desired information, the related information (content, advertisement, etc.) corresponding to the user's request information is transmitted and received in packet units, and the script is inserted into the packet. An internet service provider server (hereinafter, referred to as ISP server 101) for re-searching additional information on the packet extracted based on the script and adding the additional information as the related information to the user computer 120. Is made of.

The ISP server 101 determines a route to a corresponding network to send a data packet to its destination, and transmits a specific packet to an interface indicated by the determined route. The backbone includes a backbone switch 105 located at the center of a network centered on a node or several nodes to perform transmission of all packets, and a customer management system 107 to perform individual information and management of Internet service subscribers. Connected between the switch 105 and the customer management system 107 collects packet information transmitted and received between the user computer 120 and the Internet information providing site 130, import the script information for the packet, the script information Receive additional information based on the received information, and combines the additional information and the related information to provide Kit analysis server system 109 has a structure that is added.

In addition, the packet analysis server system 109 performs an analysis of propensity for each user based on the script information, and interoperates with the content match service system 111 that provides related information on information retrieval requested from the user. . Here, the content match server system 111 may increase the search efficiency and content utilization by configuring a user-specific propensity analysis DB through the collected script information. Therefore, the user-specific propensity analysis may be easy to build CRM information, it will be obvious that the system according to the present invention can be applied to CRM marketing for customer management.

The script information is display information for transmitting the related information provided to the user computer 120 through the packet analysis server system 109 to the content match service system 111. Accordingly, the packet analysis server system 109 adds script information to relevant information provided from a specific site, so that the related information on the web site to which the script information is added is provided to the content match service system 111.

Meanwhile, although the script information is generated through the packet analysis server system 109, the script may be added to each content in advance based on the service agreement as necessary.

2 shows the main configuration of the packet analysis server system 109 according to the present invention. As shown in the drawing, when the request of the user computer 120 collects all packet information when transmitting and receiving the corresponding information provided by the Internet information providing site 130 in a packet unit through the network of the ISP server 101 Packet analysis module for analyzing the information structure of the packet collection module 201 and each information providing site 130 for the packet information collected from the packet collection module 201, the content and interest of the user ( 203 and a script insertion module 205 for introducing a script for each piece of information based on the analysis result by the packet analysis module 203.

Here, the packet information may be implemented according to user's interest keyword information and personal information such as ID and password, content (including text document, image, multimedia) corresponding to user's request, link structure of information or a specific web page. It includes information transmitted and received between each other, such as advertisement information to be realized.

On the other hand, the content match server system 111, as shown in Figure 3, the information corresponding to the content and the behavior information of the user from each information providing site 130 based on the script, for example, the user-specific interest keywords described above Content collection module 301 for collecting content information, advertisement information, and the like, and keyword information for each topic and user registration for each information providing site 130 for content and user behavior information collected by the content collection module 301. The content analysis module 303 performs detailed analysis, such as extracting a common theme, measuring similarity between contents, and promoting a priority by analyzing keyword information, user interest content, advertisement, and the like, and extracted through the content analysis module 303. It stores database by subject information, user behavior characteristic information, keyword related contents, and user interest advertisement information. Information provided by the Internet information providing site 130 for additional information on the request information of the user computer 120 based on the information stored and analyzed by the information storage module 305 and the information storage module 305 (search) As a result, the information matching module 307 is extracted from the link structure content, advertisement, etc.) and provided to the packet analysis server system 109.

The additional information provided by the information matching module 307 reconfigures and provides content or advertisement related to the information requested by the user, thereby enabling the user to collectively display desired information.

Hereinafter, the operation of the present invention will be described in detail with reference to the accompanying drawings.

First, FIG. 4 is a flowchart for explaining the main operation of the present invention. As shown in the drawing, the content providing site may process the script information for each content through a predetermined contract. However, in the embodiment of the present invention, the packet analysis server system 109 may be used as a user computer (eg The script will be added with a number of related information accessed from 120.

Therefore, a user who wants to use the Internet service by entering the step S401 enters into a service use contract with the ISP server 101, and at the same time, agrees to the collection and analysis of data packet information generated when using the service to start using the Internet service. . Therefore, if the current user is not subscribed to the Internet service as in step S403, the user is registered through the internet service subscription in step S417. If the service subscription is made, the ISP server 101 makes a service use contract with the user. Tighten.

In operation S405, the customer management system 107 managing a service subscriber is used to manage user registration and provision services. Thereafter, when the user enters the service S407 and the Internet service is started by the user, the service subscriber uses the user computer 120 to search for information on the Internet or browse the contents. In step S409, the ISP server 101 collects / analyzes the data packet of the request information when the user uses the Internet service through the packet analysis server system 109 and inserts a content match script.

In step S411, the content match server system 111 collects / analyzes the information provided through the script inserted through the packet analysis of the packet analysis server system 109 and the contents transmitted and received between the user computer and the user. Build a database of what interests you and what information you find on the Internet. In step S413, when the user searches for information or browses the content according to the link structure of the service site, the current search is received from the content match server system 111 using the packet analysis server system 109 in real time. Or provide additional information and content related to the content being browsed or browsed.

Here, the additional information represents textified information, graphic information, advertisement information, and the like provided on the same screen as the search result content searched by the user. For example, by analyzing the content of the web content page, as shown in Figure 5, after extracting the key keywords to highlight the keywords and construct a search link, it is possible to induce re-search within the site, increase traffic and increase the content utilization. Here, the web content page analysis may implement the most suitable re-search induction service by analyzing the contents of the corresponding page through real-time packet information analysis and extracting the key keywords of the contents / composing the search term links.

6 is an example of the configuration of a web content page of the present invention, by analyzing a packet of a web content page in real time, extracting a video related to the article content, and related blog posts are provided at the bottom of the article to provide the user with relevant information at once. It shows that it can. In addition, FIG. 7 shows that, as another embodiment of the present invention, an increase in revenue can be expected by inducing a click by exposing an advertisement corresponding to a keyword that is closest to the content of the web content page.

On the other hand, as shown in Figure 8 to analyze the user's behavior on the Internet e-commerce site to present the relevant product and the user who purchased the product to present the other product purchased to induce active secondary purchase or separate related product management system It will be able to automatically provide a variety of product advertising opportunities associated with the product without provision.

As described above, the online content match system according to the present invention extracts customized information considering personal preferences and surrounding conditions by a content match system based on user packet analysis, and based on the additional information and advertisement information necessary for the user. It is expected that the value of use will be high enough in terms of information utilization.

1 is a view showing a configuration for explaining a content match system according to the present invention.

FIG. 2 is a diagram illustrating a main configuration of the packet analysis server system of FIG. 1.

FIG. 3 is a diagram illustrating a main configuration of the content match server system of FIG. 1.

4 is a flowchart for explaining the main operation of the present invention.

5 to 8 illustrate a web page structure according to an embodiment of the present invention.

<Explanation of symbols for main drawings>

101: ISP server 103: router

105: backbone switch 107: customer management system

109: packet analysis server system 111: content match server system

120: user computer 130: Internet information providing site

Claims (9)

In the Internet service system for matching at least two or more online information to provide to the user computer, When the user computer accesses an Internet information providing site and searches or browses for desired information, the related information corresponding to the user's request information is transmitted and received in a packet unit, and a script is inserted into the packet and based on the script. An ISP server for re-searching additional information on the extracted packet and adding the additional information as the related information to the user computer; And And a content match service system configured to perform propensity analysis for each user based on the script information, and to provide related information on information retrieval requested from the user. The method of claim 1, The ISP server may include: a router configured to determine a path to a corresponding network and transmit a specific packet to an interface indicated in the determined path to send a data packet to the destination; A backbone switch located at the center of a network, centered on one node or several nodes to be connected to a WAN and performing transmission of all packets; Including a customer care system for performing individual information and management of Internet service subscribers; Is connected between the backbone switch and the customer management system to collect packet information transmitted and received between the user computer and the Internet information providing site, import the script information for the packet, and receive additional information re-discovered based on the script information. And a packet analysis server system for providing the additional information in combination with the related information. The method according to claim 1 or 2, And the script information is any display information for instructing transmission of related information provided to a user computer through the packet analysis server system to the content match service system. The method of claim 2, The packet analysis server system may include: a packet collecting module configured to collect all packet information when transmitting and receiving corresponding information provided by an Internet information providing site in a packet unit through a network of the ISP server at the request of the user computer; A packet analysis module for analyzing an information structure for each information providing site for packet information collected from the packet collection module, and analyzing contents and interest information of a user; And And a script insertion module for inserting a script for each information based on the analysis result by the packet analysis module. The method of claim 4, wherein The packet collecting module may be configured to provide personal information such as user's interest keyword information, ID, and password when the corresponding information provided by the Internet information providing site is transmitted and received in a packet unit through a network of an Internet service provider at the request of the user's computer. And collecting one or more pieces of information of content information corresponding to a user-specific request and advertisement information implemented according to a link structure of the information or realized on a specific web page. The method of claim 4, wherein The packet collecting module is an online content matching system, characterized in that for grasping the location of the script for analyzing the content and interest information of the user. The method of claim 1, The content match server system includes a content collection module for collecting content and behavior information of a user from each information providing site through the script; By analyzing the keyword information, user registration keyword information, user interest content and advertisement for each information providing site about the content and user behavior information collected by the content collection module, common theme extraction, similarity measurement between contents, priority A content analysis module for performing detailed analysis such as propaganda; An information storage module configured to store and store a database of subject information, user behavior characteristic information, keyword related content, user interest advertisement information, etc. extracted through the content analysis module; And An online content matching module configured to extract additional information on the request information of the user's computer based on the information analyzed and stored by the information storage module from the content provided by the Internet information providing site and to provide the information match module. Match system. The method of claim 7, wherein The behavior information is an online content match system, characterized in that any one of the user-specific keywords, content information, advertising information. The method of claim 7, wherein The content analysis module analyzes keyword information, user registration keyword information, user interest content and advertisement for each information providing site 500 on information collected through a content collection function, and extracts common topics and measures similarity between contents. And an online content match system for performing a detailed analysis function such as advertisement of priority.

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