KR20080103618A - System and method for providing contents, storing medium recording that method program - Google Patents

Abstract

A system of providing contents capable of displaying contents in various modes by characteristic of users, and a method thereof and a storage media are provided to display contents in various method by the characteristic of the user by analyzing the consumption pattern of various contents. A user receives contents information which a user surfs from an information collection program by installing the information collection program on a browser of user terminals(100-1~100-n). A service server(400) arranges the contents information based on the contents consumption pattern of multi-users and provides the user terminal. The contents information database(500) stores the user surfing content information provided from the service server.

Description

Content delivery system, method and storage media {SYSTEM AND METHOD FOR PROVIDING CONTENTS, STORING MEDIUM RECORDING THAT METHOD PROGRAM}

1 is a diagram in which a user terminal and a content providing system are connected according to an exemplary embodiment of the present invention.

2 is a detailed configuration diagram of a service server according to an embodiment of the present invention.

3 is a detailed configuration diagram of a content information database according to an embodiment of the present invention.

4 and 5 are views in which the information collection program is installed in a browser according to an embodiment of the present invention.

6 is an overall flowchart of an information collection method according to an embodiment of the present invention.

7 is a flowchart illustrating a content providing method according to an embodiment of the present invention.

The present invention relates to a storage medium recording a content providing system, a method and a method program, a storage medium recording an information collecting method and a method program.

Existing media, such as newspapers, broadcasters' websites, Internet portals, other shopping malls, photographs, and video sites, can be used by executives such as editors or chief editors of each company to determine the importance of articles or content based on their experiences. The content is selected and displayed. Alternatively, the content priorities are determined by the method of each site, and the corresponding contents are displayed in the order of ranking. In general, the contents are displayed in the order of the contents clicked by the user most frequently. Alternatively, the content may be displayed in the order in which the contents are registered (updated).

However, this type of media editing display has the problem that a particular person, such as editor-in-chief, depends on his or her experience to determine the importance of the content. In addition, there is a limit that the evaluation of each content is limited to only the content posted on the company's site.

That is, the conventional media editing display has a problem in that it is insufficient in terms of representativeness and generality in judging and showing the importance of contents from the standpoint of the general public, not for the judgment of a specific person, for all domestic and international contents on the Internet. It is necessary to show important and popular content based on the collective intelligence of the SMART MOBS and not on the personal bias of a specific person.

Accordingly, the technical problem to be achieved by the present invention is to reflect the content interest and importance evaluation of the general public consuming the content.

In addition, another technical problem to be achieved by the present invention is to overcome the limitations of existing media or content sites where the content is displayed according to a specific person's idea, and to scientifically extract meaningful public interest and importance evaluation.

In addition, another technical problem to be achieved by the present invention is to analyze the consumption patterns of various contents to reflect the preference for the contents in real time or for a specific period, so that the contents can be displayed in various ways according to the characteristics of the users.

According to an aspect of the present invention, there is provided a content providing system for providing content to a user terminal connected through a network, wherein the information collection program is installed in a browser of the user terminal. A service server receiving content information surfed by a user from a collection program and arranging the content information based on a content consumption pattern of a plurality of users and providing the same to a user terminal; And a content information database storing user surfing content information provided from the service server.

And a content providing method according to a feature of the present invention for achieving the technical problem, a content providing method for providing content to a user terminal connected via a network, a) installing an information collection program in the browser of the user terminal Making; b) receiving and storing content information that the user surfs through a browser from the information collection program; And c) identifying content consumption patterns of a plurality of users based on the content information, and arranging the content information and providing the content information to the user terminal.

In addition, a storage medium according to a feature of the present invention for achieving the above technical problem is a storage medium recording the above-described method program.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to include a certain component, this means that it may further include other components, without excluding other components unless specifically stated otherwise.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may mean hardware or software or a combination of hardware and software.

As shown in FIG. 1, a content providing system 600 according to an embodiment of the present invention includes an interface server 200, an authentication server 300, a service server 400, and a content information database 500. In connection with the user terminal 100 through a network, various contents may be provided.

The user terminal 100 is a communication device capable of accessing the content providing system 500 through a network. For example, various communication devices such as a landline phone, a mobile communication terminal, and a computer may be used. The content providing system 500 can be quickly accessed.

The interface server 200 serves as an interface for the user terminal 100 to access the content providing system 500, and converts various pieces of information provided through each server according to a communication standard to provide the plurality of user terminals 100. Alternatively, it may perform a function of receiving information transmitted from the user terminal 100 through a network and providing the information to each server.

The authentication server 300 may manage user registration and system login. Whether the authentication server is a user who receives member information from the user terminal 100 connected through the interface server 200 to use the content providing system, uses a specific service, or agrees to provide specific information to the content providing system. You can check.

In this case, the authentication server 300 may receive basic demographic information together when registering, for example, may receive information about age, place of residence, occupation, and the like.

The service server 400 may collect information consumption pattern information of the user by distributing an information collecting program for the agreed user. At this time, based on the content consumption pattern information of multiple users, each content can be evaluated or ranked according to various criteria.

In addition, the service server 400 may group or rearrange corresponding contents according to the evaluation result, and provide necessary content information in a changed display manner. More details about the service server 400 will be described later.

The content information database 500 may store the content consumption pattern information of the user provided from the service server 400, and store the content storage location, keywords, and user reactions to the content, which will be described later. .

2 is a detailed configuration diagram of a service server 400 according to an embodiment of the present invention.

The service server 400 is a distribution module 410. The information collection module 420, the data processing module 430, the content arrangement module 440, and the content information providing module 450 may be included.

The distribution module 410 may distribute the program to a user who has subscribed as a member and agrees to install the program, and may be installed in the user terminal. In this case, the program can be inserted into the browser in the form of a plug-in such as a toolbar of a browser or a floating window floating beside the browser.

The installed program is an information collection program, which can collect information that members surf through a network such as the Internet, and in particular, can collect surfing information for each page of each site.

In addition, the installed information collection program may provide various functions such as commenting, scraping, and evaluating the contents surfing by the user, so that the user may display various responses to the surfing contents.

The information collection module 420 may receive the surfing information of the user collected through the program, and store the surfing information of the users in the content information database 500.

More specifically, the information collection module 420 collects information such as a storage location of the content (for example, an Internet address such as a URL), a title of the content, and a body keyword when users start surfing the content through the network. The content information database 500 may be stored.

The information collection module 420 may collect surfing information of users for all sites at home and abroad, and if the user desires, specify surfing information for a specific site, or vice versa. In this case, the content may include all kinds of content on the network such as news, columns, blogs, web pages, videos, photos, music, and product introductions.

In addition, the information collection module 420 may collect user response information about content that the user is surfing. That is, the user can evaluate each content through various functions such as 'comment feedback', 'scraping' and 'evaluating' provided by the program installed in the browser, and the information collection module 420 responds to such user response. Information can be collected.

The data processing module 430 may evaluate each content based on the content surfed by the users, that is, the content consumption pattern of the users.

For example, the data processing module 430 may set the number of clicks for each content, the number of opinions, whether a scrap is present, or a user evaluation index for the corresponding content as an analysis criterion. The data processing module 430 may evaluate each content based on a weight set for each item.

The content arrangement module 440 may arrange the content information by ranking the content according to the evaluation result of the content. In this case, the content arranging module 400 may group by content type to arrange corresponding content information by reflecting the preferences of a plurality of users for the entire content for each group.

Alternatively, the content arrangement module 440 may arrange the content information in association with the demographic information of the members. That is, the corresponding content information may be arranged by reflecting the user's preference according to the age group, residence, and occupation of the members.

For example, the data processing module 430 may analyze the content usage data that is surfed by a large number of members, and analyze the content usage status of the whole nation through the same statistical analysis as the sample survey in the opinion poll. At this time, the content arrangement module 440 may arrange the content information based on the preference of male office workers in their 30s, if the site visitor wants to display the content based on the male office workers in their 30s.

The content information providing module 450 provides the content information arranged according to a predetermined criterion to the interface server 200 so that the user can check the content information through the terminal screen.

3 is a detailed configuration diagram of a content information database 500 according to an embodiment of the present invention.

The content information database 500 includes a content location information storage module 510, a content keyword storage module 520, a reaction information storage module 530, and an evaluation information storage module 540, which are provided from the service server 400. The content consumption pattern information of the received user can be stored.

The content location information storage module 510 may store location information in which content surfed by a user is stored. For example, the content location information storage module 510 may store content address information such as a URL.

The content keyword storage module 520 may store keyword information of content surfed by a user, and generally may store keyword information of a corresponding content body. That is, in general, when users surf content in an environment such as a web, they can store more objective information by storing keyword information of the content itself rather than an input keyword input from a search portal.

The reaction information storage module 530 may store user response information about the content. More specifically, the user's response to the content may store information such as the number of clicks for each content, the number of opinions, whether the scrap is present, or a user evaluation index for the corresponding content.

Therefore, regardless of a specific site, it is possible to store the reaction information of a large number of users for a variety of content provided by a number of sites.

The evaluation information storage module 540 may store evaluation information on the evaluated content in the data processing module 430.

For example, the data processing module 430 sets the number of clicks for each content, the number of comments, whether the scrap is present, the user evaluation index for the corresponding content, and the like based on the weight set for each item. When the content is evaluated, the evaluation result may be stored. At this time, ranking information may be stored for each group of contents.

Figure 4 is an embodiment of the present invention, the member agrees to the installation of the information collection type program is installed in the form of a toolbar in the browser form.

That is, for example, as a member of the "www.korea.internet.com" site to install the toolbar in the browser, the user, such as "www.chosun.com" by using a browser in which the information collection program is inserted You can surf the content by visiting.

At this time, as shown in FIG. 5, for example, when a member is installed on the "www.korea.internet.com" site to install a toolbar, when the user visits the www.chosun.com site, The content providing system 600 uses an installation program to install the address information of the corresponding content "http://spn.chosun.com/site/data/html_dir/2007/02/12/2007021200096."

.html "can be collected.

Hereinafter, a method of collecting content consumption pattern information of a user according to an embodiment of the present invention will be described with reference to FIG. 6.

First, when the user accesses the site and registers and agrees to install the information collection program installed in the browser to collect the content consumption pattern of the user, the content providing system 600 transmits the program to the user terminal 100. It can be provided and installed in (S100, S101, S103).

Next, when the user starts surfing the content through the browser, the information collection program may collect the address information of the content, keyword information of the content body, and the like, and the content providing system 600 delivers the corresponding information from the information collection program. I can receive it.

In addition, the information collection program may collect the reaction information of the user for each content, for example, it may provide a function such as 'comment', 'scraping', 'evaluate', etc. for the surfing content. .

In addition, the information collection program receives information such as the user's opinion or the number of opinions, the number of scraps, and the evaluation index for each content from the user terminal 100, and transmits user reaction information about the content to the content providing system 600. Can provide.

The content providing system 600 may store the received information and analyze content consumption pattern information of a plurality of users.

Hereinafter, a content providing method according to an exemplary embodiment of the present invention will be described with reference to FIG. 7.

First, the content providing system 600 may collect and store content consumption pattern information received from a program installed in a user browser or user reaction information about content (S200 and S201).

More specifically, the content location information such as the address of the site visited by the user, the keyword information of each content, etc. can be delivered, and the user reactions such as comments, scraps, and ratings of the user can be delivered.

Next, the content providing system 600 may analyze the content according to the evaluation criteria. For example, the content providing system 600 may assign a weight to each item based on the number of content clicks of the members, the degree of participation in opinion display, whether scrap, and the evaluation content. The content can be analyzed by setting appropriately (S203).

In addition, the content providing system 600 may provide content information according to the analysis result. At this time, the content providing system 600 may determine the ranking according to the evaluation result and provide the content arranged according to the ranking (S205).

In addition, the content providing system 600 may perform grouping for each type of content, and provide content according to a ranking reflecting the preferences of a plurality of users for the entire content for each group.

At this time, the content providing system 600 may arrange the content information in conjunction with the demographic information of the members, for example, the data processing module 430 analyzes the content usage data that a plurality of members are surfing, The same statistical analysis as the sample survey in the public opinion survey can be used to analyze the significant content usage of the whole nation.

As described above, the content providing system 600 may arrange and provide content information based on the preferences of male office workers in their 30s when the site visitor wants to display content based on the male office workers in their 30s. .

The above description is only an embodiment of the present invention, and the scope of the present invention is not limited thereto, and various modifications can be made to those skilled in the art. For example, servers and databases constituting the content providing system according to an embodiment of the present invention may be additionally configured or merged according to their function. The scope of the present invention will include all the technical elements recognized as the claims described below and equivalents thereof.

As described above, according to the present invention, the contents (news, columns, blogs, products, videos, music, photos, etc.) showing interest to the general public can be grasped at a glance in real time. In addition, targeting more diverse users, content of interest may be classified and displayed by age, place of residence, and occupation according to demographic (demographic (information)) of the user.

Therefore, it is possible to evade the limitations of the display method of the existing media or content site that had no choice but to 'subjective' of the person in charge. .

Users can see the edited content site by reflecting the opinions of the entire users in real time rather than the opinions of specific editors.

For example, access to content through a new site that shows 'interested' content of high interest and popularity from the overall user's perspective, rather than the existing site where the editorial staff of the company must be involved in each shopping mall. Can be upgraded.

In addition, by analyzing a database in which content usage information of a plurality of users is stored, the content consumption pattern of users may be analyzed and used.

Claims (19)

In the content providing system for providing content to a user terminal connected through a network, A service server that installs an information collection program in a browser of the user terminal, receives content information surfed by the user from the information collection program, arranges the content information based on the content consumption pattern of a plurality of users, and provides the content information to the user terminal; And A content information database for storing user surfing content information provided from the service server; Content Delivery System. The method of claim 1, The service server, A distribution module configured to distribute and install the information collection program in a browser of the user terminal; An information collection module for collecting content information received from the information collection program and user response information about the content and storing the content information in the content information database; A data processing module that evaluates the content based on the user response information; A content arrangement module for arranging content information according to the content evaluation result; And A content information providing module for providing the arranged content information so that a user can check the content information through the screen of the user terminal; Content Delivery System. The method of claim 2, The content information, Contains at least one of a storage location of the content, a title of the content, and keyword information of the body of the content. Content Delivery System. The method of claim 3, The user response information, Includes one or more of user comments, number of comments, user ratings, user clicks, and scrap counts for the content. Content Delivery System. The method of claim 4, wherein The data processing module, Evaluate each content based on the weight set for the analysis criteria item by setting at least one of user opinion content, opinion count, user evaluation index, user click count, scrap number information about the corresponding content. Content Delivery System. The method of claim 5, The content arrangement module, Arrange content information by ranking according to the evaluation result of the content Content Delivery System. The method of claim 6, The content arrangement module, By grouping each content type, the content information is arranged by ranking each group. Content Delivery System. The method according to claim 6 or 7, The content arrangement module, Based on demographic information of users (including one or more of age, place of residence, occupation, gender, actors, religion, language, race, class, education, etc.), content information preferred by users having the same characteristics as each user Arranged Content Delivery System. The method of claim 2, The content information database, A content location information storage module that stores location information in which content surfed by a user is stored; A content keyword storage module for storing keyword information of content surfed by a user; A reaction information storage module for storing user reaction information on the content; And An evaluation information storage module for storing evaluation information on the content evaluated by the data processing module; Content Delivery System. In the content providing method for providing content to a user terminal connected through a network, a) installing an information collection program in a browser of the user terminal; b) receiving and storing content information that the user surfs through a browser from the information collection program; And c) identifying a content consumption pattern of a plurality of users based on the content information, and arranging the content information and providing the content information to the user terminal; How content is delivered. The method of claim 10, Step b), Storing content information received from the information collection program and user response information on the corresponding content; How content is delivered. The method of claim 11, Step c) is c-1) evaluating content based on the user response information; And c-2) arranging content information according to the content evaluation result. How content is delivered. The method of claim 12, The content information, Including at least one of a storage location of the content and body keyword information of the title content of the content. How content is delivered. The method of claim 12, The user response information, Includes one or more pieces of user feedback, number of comments, user ratings, user clicks, and scrap times for the content. How content is delivered. The method of claim 14, Step c-1), The step of evaluating each content based on the set weight for the analysis criteria item by setting at least one of user opinion content, opinion count, user evaluation index, user click count, scrap number information about the corresponding content, How content is delivered. The method of claim 12, Step c-2), Arrange content information by ranking according to the content evaluation result. How content is delivered. The method of claim 16, Step c-2), Grouping each content type to determine the ranking of each group to arrange the content information How content is delivered. The method of claim 16, Step c-2), Based on demographic information of users (including one or more of age, place of residence, occupation, gender, actors, religion, language, race, class, education, etc.), content information preferred by users having the same characteristics as each user Which is the step How content is delivered. A storage medium having recorded thereon a program for executing the method of claim 10 on a computer.

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