KR20090013143A - Method for providing information through internet and recording medium for recording the same - Google Patents

Abstract

A method for providing information through internet and a recording medium for recording the same are provided to obtain the information selectively which user wants by providing the searching information and advertisement-information to a user through obtaining user information and linking word information related to input string. A character string is input to an information processing server(30) from a user terminal(10). The information processing server reconstructs inquiry expression for the information offering by using linking word information of the character string inputted with the user information. A processing server make inquiries to the database for searching(50) or the link search engine(60) answers the searched result, based on the inquiry expression to the search engine, to the user terminal. An information processing server provides search result or advertisement in the user terminal.

Description

Method for Providing Information Through Internet and Recording Medium For Recording The Same}

The present invention relates to an information providing method through the Internet and a recording medium recording the same, and more particularly, to an information providing method using the Internet for providing customized search information by using related information of a user string and input string. It relates to a recording medium recording this.

Information transmission between the user terminal and the information providing server on the Internet is mostly composed of contents provided in the portal site and search results provided through banner advertisements or search engines that are additionally displayed.

For example, wired / wireless communication is performed between the user terminal and the information providing server to transmit and receive information, and the user terminal is, for example, a device such as a PC, a notebook, a PDA, or a mobile communication terminal. It transmits to the providing server and receives the information corresponding to the HTTP information providing request from the information providing server to provide to the user.

The information providing server stores various information and extracts information corresponding to the information providing request from the user terminal and transmits the information to the user terminal. The information provided to the user terminal may be, for example, made up of an HTML-type page generated in response to a request for providing HTTP information. In addition, information such as other media files may be available, but in many cases, a page in the form of HTML.

What is always a problem in this information providing method is that when searching, uniform search information is inevitably provided to all users. And there have been some attempts to solve this problem.

For example, Korean Patent No. 645608 discloses a server and a method for providing an information retrieval service based on a user visit UAL log. That is, the user authentication is performed, the user visited UAL log information transmitted from the one or more user terminals is collected, analyzed, and stored, and based on the stored user visited UEL log information, a more suitable search result is provided than the conventional method. Disclosed is an invention for providing recommendation information by using a correlation between a query and a UEL extracted through analysis of visited UEL log information.

However, this method has a problem in that a separate program must be installed in the user terminal in order to store the visited URLs of the user, and the processing method is complicated, and there is a question in terms of its utilization.

In addition, Korean Laid-Open Patent Publication No. 2006-27226 discloses a user's own search screen and related contents (search, blog, and so on) based on user's characteristics (search log analysis and biorhythm, date of birth). A system and method for displaying mail, calendar, news, shopping, paid information) are disclosed.

However, according to such a method, since the user must continuously log in, there is a problem that it is very limited to be able to provide information by actually using the same.

As a technical means for solving the above problems, an object of the present invention is to disclose a new method for providing customized information (search information, advertising, etc.) using the user's information.

Still another object of the present invention is to provide more optimized information using not only the user's information but also related and related word information of the input string.

As a technical means for solving the above problems, the present invention provides a method for providing information through the Internet, the step of receiving a string from the user terminal;

Reconstructing a query expression for providing information by using related information of the input string and related information; And

It provides a method for providing information through the Internet comprising the step of responding to the user terminal the results retrieved based on the query expression.

User information is preferably extracted from the IP of the user terminal, input information to the installed plug-in program, corresponding site subscription information, subscription information of the Internet service provider, or mobile terminal subscription information.

In order to perform such a process, a plug-in program that functions to provide information by using related information of the user and the input string is installed, or a proxy server located in an intermediate step of processing network communication data, and search. You can use a search relay server that connects the engines, or you can implement it by including the functionality in the search engine itself.

In addition, it is also possible to display the reconstructed search query in the address bar or the auto-completion function of the search box using the input information and the related information of the input string.

The information providing method using the Internet according to the present invention may be embodied as computer readable codes on a computer readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system.

For example, a computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory (Flash memory). Optical data storage, and the like, and also implemented in the form of a carrier wave (eg, transmission over the Internet).

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the technical idea of the present invention. In the detailed description of the present invention, a function performed by dividing into a server, a user terminal, and the like is described. However, these functions may be performed by other components as necessary.

According to the present invention, the present invention can provide customized information (search information, advertisement, etc.) by using user's information, and can provide an optimized search result according to an input keyword.

According to the present invention, it is possible to selectively provide only information desired by a user by acquiring related or related word information of user information or an input string and providing search information and advertisement information to the user.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the technical idea of the present invention. In the detailed description of the present invention, a function performed by dividing into a server, a user terminal, and the like is described. However, these functions may be performed by other components as necessary.

1 is a schematic structural diagram of an entire system for providing information according to an embodiment of the present invention.

In the information providing system, the user terminal 10 and the information processing server 30 are connected through the Internet, and the information processing server 30 is provided with a customized information DB 40. When a character string is input to the user terminal 10, the information processing server 30 may provide the user terminal 10 with optimized results (search results, advertisements, etc.) according to the characteristics of the user information and the input keyword. . In order to provide such customized search information or advertisement, a plug-in program is installed that functions to provide information using user information and related or associated word information of the input string, or located at an intermediate stage of processing network communication data. A search relay server that connects a proxy server and a search engine can be used, and the search engine itself can be implemented by including a function. In this case, the plug-in program may be installed alone, or may be installed together with other function programs.

The customized information DB 40 includes positional information 40a, subscriber information 40b, input value recording information 40c, and related / associated word information 40d. The information processing server 30 utilizes a search DB 50 or obtains search information suitable for a user by using a general search engine 60 and at this time utilizes information stored in the customized information DB 40.

The location information 40a refers to information that can be constructed by identifying the location information where the user terminal 10 is located based on a network address (for example, IP) connected to the user terminal 10. That is, it means information that can be obtained through the access information of the user terminal 10. If the user is using a mobile terminal, it is also possible to determine the location information of the user through the repeater connection information.

The user information 40b means the user's location, the user's gender, the user's age group, the user's interests, the user's family matters, and the like.

Regarding how to receive user information, it is possible to configure to receive user information when installing a plug-in program. For example, when downloading and installing a plug-in program by the user's choice or in some other way, the user can enter his or her information. That is, the specific area where the user resides (eg, Yeoksam-dong, Gangnam-gu, Seoul), the user's gender, the user's age, the user's interests (eg, shopping, sports, etc.), the user's birthday, marital status and anniversary, the user It is possible to configure to receive information such as family information, car availability.

In addition, when a user accesses a specific website and is provided with search information or advertisement information without using a plug-in program, the user may use the user's information provided when the user joins the website by logging in to the specific website. . In this case as well, it is possible to obtain information such as a specific area where the user resides (for example, Yeoksam-dong, Gangnam-gu, Seoul), the gender of the user, and the age of the user. In this case, the user's login information may have the same effect as if the user continues to log in without setting each time through a cookie or the like setting.

According to another method, it is also possible to use the user information provided when the user subscribes to an ISP. For example, a user who subscribes to a KT ISP provides the user's information such as the user's address and the user's gender. Therefore, in the case of a user terminal connected through an ISP, it is possible to grasp the information of the subscriber of the user terminal as user information for providing customized search information or advertisement.

According to another method, when the user terminal is a device capable of wired / wireless communication such as a mobile terminal, for example, when the user terminal has a unique identifier such as a mobile phone number, various information such as a mobile phone subscriber can be easily utilized. .

The input record information 40c may be used to identify what the user mainly intends and wants for each word in order to provide optimization information based on the characteristics of the input word (e.g., car-> information, broker / book-> purchase information). For example, when a word is inputted, it means information stored by a user as input to a database in order to provide information (eg, flowers-> flower delivery, flower baskets) mainly searched together. This information can be derived by collecting and analyzing information such as the result of selecting (clicking) the query from the user terminal and the result. On the other hand, the input value recording information 40c may record the trends of all users without dividing by user, or may store and store input values by user. In case of storing the input value recording information 40c according to the user, the user IP, the installed plug-in program, the user information provided when subscribing to the Internet service provider (ISP), the unique identifier of the mobile terminal and the input value information are linked. Can be stored.

Related and linkage word information 40d refers to information that has been found to be relevant by analyzing the input value recording information 40c. According to the above-mentioned example, "flower" means "flower delivery" and "basket". Corresponds to information related to " Therefore, the related / associated word information 40d means a database in which such related / associated words are stored. The related / related word information 40d may also be recorded without dividing by user, or may be stored separately by user. In the case of storing them separately by user, the plug-in program will be described as an example. When the plug-in program is installed in the corresponding user terminal, the user information is input and the information processing server 30 uses the received user information and the unique number of the plug-in program as identifiers. Information about a string such as a search word input from a corresponding user terminal may be continuously recorded, and related and linked words may be stored therethrough. Alternatively, you can use the login information of a specific website to store user information and input search query information that is separated from the user's search, and the login process of the website can be performed even if the user does not log in every time through the setting of internet cookie information. You can make sure that it is treated the same as you are logged in. In addition, even when the user uses the user information provided when joining the ISP, the user information of the user terminal connected through the ISP, the search word input when the user terminal is searched, and the search results By associating and storing selected information, related and linked words can be stored for each user information. In addition, even when the user terminal is a mobile terminal, the related identifiers and associated words for each user information may be stored by continuously recording information on a unique identifier of the mobile terminal and a character string such as a search word input from the corresponding user terminal.

The information processing server 30 receives a character string from the user terminal 10 and reconstructs a query expression for an optimized search based on the characteristics of the user terminal or user information and input words stored in the customized information DB 40, and searches. A query is made to the DB 50 or the associated search engine 60, or a query expression to the search engine 60 is returned to the user terminal 10 so that a search result or advertisement is provided to the user terminal 10. In this case, it is also possible to reconstruct the query expression only with user information or only with information based on the related and associated word characteristics of the input word.

The user terminal 10 may receive a string when the user inputs the string in an address bar or a search box.

In order to receive the character string input by the user in the address bar of the browser from the information processing server 30 will be described by dividing into a case where the plug-in program is installed in the user terminal 10 and the case where the plug-in program is not installed. When the plug-in program is installed, when a string is input into the address bar of the browser, the user terminal 10 having the plug-in program installed first determines whether the input word is a general URL. The judgment method is '//', 'http:' and '.' In the connection word. It can be implemented to check the existence of the characteristic elements of the URL, etc. If the connection word is a general URL, it is forwarded to the Domain Name Server (not shown) to receive the corresponding IP. When the input language is not a URL, the user terminal 10 may be configured to transfer a character string to the information processing server 30. On the other hand, if a plug-in program is not installed, if a string is input, it is immediately transmitted to a domain name server (not shown), and it is determined whether or not the string is a URL through a separate proxy module. If not, so that the string can be delivered to the information processing server (30). In order to transfer the string to the information processing server 30, a method of directly transferring the string to the information processing server 30 from the domain name server or the proxy module, and the domain name server or the proxy module process the information to the user terminal 10. The URL or IP address of the server 30 is returned, and the user terminal 10 connects to the information processing server 30 and transmits the corresponding character string.

Meanwhile, in order to receive the string input by the user in the search box from the information processing server 30, a proxy server located at an intermediate stage of processing a plug-in program or network communication data is transmitted and processed to the information processing server 30. Alternatively, the information processing server 30 itself may operate a web site that provides a search box for the user to enter a text string. The text processing server 30 may be connected to a web server that provides the web site. It may be received from the information processing server 30 (see Fig. 3).

In the case of processing using a plug-in program, the plug-in program installed in the user terminal 10 checks whether the user inputs a string in the search box, and when the string is input in the search box, transfers the string to the information processing server 30. In the case of using a proxy server located in an intermediate step of processing network communication data, the proxy server transmits a corresponding string to the information processing server 30 when there is a value input in a search box among data transmitted to the network. Provides information such as customized search results. In this case, the information processing server 30 may return the reconstructed search string according to the user information or the input string to the user terminal 10 so that the user terminal may query the search server, and the information processing server 30 may be reconstructed. The search string may be transmitted to the search server, and the user terminal 10 may receive only the results.

The way in which the search result or the advertisement is provided to the user terminal 10 may display the corresponding search result or the advertisement in the browser or display the customized search result or the advertisement in the address bar or the autocomplete function of the search box. In this case, of course, the provision of customized information may affect the display order of the autocomplete list.

2A and 2B illustrate an example of a screen displaying an autocomplete list according to an embodiment of the present invention. FIG. 2A illustrates a situation where a personalized autocomplete list is provided when a flower is input into a search box of a website, and FIG. 2B illustrates a case where a personalized autocomplete list is provided when a flower is input into a browser address bar.

The result of the autocomplete list is a list of information related to "flower" in the user information or related and associated word information (40d of FIG. 1), and it is also possible to determine the order in the order of high relevance. However, instead of being displayed separately in the autocomplete function, the search function may be provided to provide only the searched results.

3 is a schematic structural diagram of an entire system for providing information according to another embodiment of the present invention.

1, the information processing server 30 is not directly connected to the user terminal 10, but is connected to the web server 60 (including a search portal, a shopping mall, etc.). When the terminal 10 inputs a query at the corresponding site, the information processing server 30 receives the query from the web server 60 of the corresponding site, and the information processing server 30 is based on the characteristics of the user information and the input word. On the basis of this, a method of reconstructing a query expression for an optimized search and responding to the web server 60 is illustrated.

Next, examples of providing customized search information according to a preferred embodiment of the present invention will be described.

For example, Harry Potter movies, Harry Potter novels, Harry Potter records, Harry Potter authors, Harry Potter actors, etc. If you select (click) and then select a novel, author, etc., the word "Harry Potter" and the word "movie" are stored with the highest association and the "fiction", "writer", and so on You can put it. If the personalized information is provided by the autocomplete function, the related / associated word information (40d) can be used to autocomplete the order of "movie", "fiction", "writer" when users enter Harry Potter. Information can be provided. If necessary, by classifying and storing related and linkage word information 40d for each user, the user can more effectively access the information of interest to each user.

For example, if Yubu Nam, a family of four in Gaepo-dong, enters "car", for example, when installing a plug-in program, user information is directly entered, or the site subscription information or Internet service provider's information is entered. The user information of Hong Gil-dong is secured by the subscription information or the mobile terminal subscription information. The user information is reconstructed through the secured user information, and the search result is provided based on the query expression. For example, if you are a used car after a certain period of time, depending on the family car you are interested in and the model year of your car, your search results will focus on information such as car maintenance and used car dealerships in Gaepo-dong. Advertisement may be provided.

In the following example, when Hong Gil-dong, a single man living in Mapo, enters "car", Hong Gil-dong provides customized search information or advertisements to Hong-gil-dong using user information. For example, when Hong Kil-Dong usually searches a lot of sports car information and racing information, through the search and click (selection) information, he stores sports car information and racing information in related words and related words. When Hong Gil-dong inputs a car string, he can provide search results and advertisements centering on information such as sports car information and racing information. In addition, it is also possible to provide the sports car store information in Mapo by grasping the location information through the IP of the user terminal.

Meanwhile, the method of identifying user information is performed by directly inputting user information when installing a plug-in program, or by using a plurality of complex use of the site subscription information, the subscription information of an Internet service provider, or the mobile terminal subscription information. It is also possible to identify more accurate user information.

On the other hand, the method according to the present embodiment may be configured to insert a part or additional function into another plug-in program (for example, messenger, video playback program, etc.) receiving user information.

Although the technical spirit of the present invention has been described in detail according to the above-described preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, those skilled in the art will understand that various embodiments are possible within the scope of the technical idea of the present invention.

1 is a schematic structural diagram of an entire system for providing information according to an embodiment of the present invention.

2A and 2B illustrate screens displaying an autocomplete list according to an embodiment of the present invention.

3 is a schematic structural diagram of an entire system for providing information according to another embodiment of the present invention.

Claims (4)

In the information providing method through the Internet, Receiving a string from a user terminal; Reconstructing a query expression for providing information by using user-related information and related word information of the input string; And And responding the searched result to the user terminal based on the query expression. According to claim 1, The step of responding the search results to the user terminal is a method of providing information via the Internet to display a search result or an advertisement. According to claim 1, The user information is a method of providing information through the Internet extracted from the IP of the user terminal, information input to the installed plug-in program, the corresponding site subscription information, the subscription information of the Internet service provider, or the mobile terminal subscription information. A recording medium having recorded thereon a program for executing the information providing method through the Internet according to any one of claims 1 to 3.

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