KR20090116584A - Method and apparatus for providing advertisement using message - Google Patents

Abstract

PURPOSE: A method for providing an advertisement service and an apparatus thereof are provided to minimize the resistance of a user by inducing a user to perform a specific operation. CONSTITUTION: A calling client transmits a message to a called client through a network(S100). An advertisement service providing device transmits the received message through the network to the called client(S110). In case plural missions exist, a mission to be performed is determined(S120). The advertisement service providing device transmits a mission message including a mission to the calling client through the network(S130). The calling client carries out the mission according to contents of the received mission message(S140).

Description

Method and apparatus for providing advertisement service using message {METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT USING MESSAGE}

The present invention relates to a method and apparatus for providing an advertisement service using a message, and more particularly, to a method and apparatus for more efficiently providing an advertisement service using a message transmitted through a wired / wireless communication network or an internet network.

According to the development of internet technology and wired / wireless communication network, various messages using the same have been widely used. When using a mobile communication network, the use frequency and range of messages such as short message service (SMS), multimedia message service (MMS), etc. are very extensive by using a mobile communication terminal, and in addition to using a mobile communication terminal, A method of transmitting a short message or a multimedia message to a mobile communication terminal through an internet network using a means for accessing the Internet, such as a PDA, is also widely used. In addition, as well as transmitting a message to a mobile communication terminal using the Internet, there is a rapidly increasing number of people using a so-called messenger service to send a simple message or use a chat (chat) service in real time.

Various types of advertisement services are additionally provided when various messages as described above are transmitted through a network such as a wired / wireless communication network and the Internet. However, such an advertisement service is a one-way one-way service that simply displays a predetermined text, image, or video by using the bottom or side of a chat window, for example, and whether the user does not pay attention to or read the advertisement. As it cannot be confirmed, it is difficult for an advertiser to provide an efficient advertisement.

In addition, even when providing an advertising service through a short message service (SMS) by using a mobile communication terminal, it is classified as spam and causes discomfort from the user. .

In short, the conventional advertising service using a message made over a network such as a wired / wireless communication network or the Internet has been a one-way one-way service, and the provided advertising service itself displays text or an image containing the advertising content so that the user can read it. Because it is only a simple form, the efficiency of the advertising service is very low.

The present invention has been made in view of the above-described limitations, and an object of the present invention is to provide a method and apparatus for efficiently providing an advertisement service using various messages transmitted through a wired / wireless communication network or an internet network.

It is another object of the present invention to minimize a user's resistance by inducing a user's participation by allowing a user to perform a specific operation, and to provide a method and apparatus for providing a non-unidirectional user-participated advertisement service.

In addition, the present invention analyzes the contents of the various messages transmitted through the wired or wireless communication network or the Internet network to provide an advertising service based on the contents of the message, thereby inducing the user's interest and at the same time the advertisement service corresponding to the keyword desired by the advertiser It is another object of the present invention to provide a method and an apparatus capable of maximizing the efficiency of an advertisement service by providing a specific service.

In addition, the present invention can maximize the advertising effect (engraving / recognition) because it is repeatedly exposed to the advertising phrases in the process of performing a specific operation, that is, the mission that the calling client should perform, by analyzing the words that the user uses a lot By registering words according to frequency as keywords and linking advertisement data to each keyword, advertisers can select the optimal advertisement data according to various conditions such as gender, age, taste, region, and occupation of the user. An object of the present invention is to provide an effective advertising method and apparatus capable of adjusting the frequency of advertising data according to word frequency.

In order to achieve the above object, the present invention provides a method for providing an advertisement service by using a message in an advertisement service-providing apparatus that combines an originating client and a destination client through a network, and transmits the message from the originating client side to the destination client side. Receiving a message via a network; Sending a mission message over a network to the originating client side, wherein the mission message includes content requesting a specific operation to be performed at the originating client side; Receiving a mission response message corresponding to the mission message from the originating client side through a network; Determining whether the requested specific operation is performed according to the received mission response message; And performing a reward in association with the originating client when a specific operation is performed as a result of the determination.

Here, after receiving the message to be transmitted from the originating client side to the called client side through the network, the method may further include transmitting the received message to the called client side through the network.

The transmitting of the received message to a destination client through a network may include adding advertisement data to the received message; And transmitting the message to which the advertisement data is added to the destination client through a network.

The advertisement data may be any one of text data and video data.

Here, the request for a specific operation included in the mission message may be a request for the originating client to input and transmit a specified specific phrase.

In this case, when a specific operation is performed as a result of the determination, performing the reward in association with the originating client may be configured to additionally store data granting a predetermined benefit to data related to the originating client.

Here, the network may be a wired or mobile communication network, and the originating client and the destination client may be a wired communication terminal or a mobile communication terminal.

Herein, the network may be an Internet network, and the originating client and the terminating client may be configured to be means for accessing the Internet.

According to another aspect of the present invention, in a method for providing an advertisement service using a message in an advertisement service-providing apparatus that combines an originating client and an incoming client with a network, a message to be transmitted from the originating client side to the destination client side is networked. Receiving through; Analyzing content included in the received message to determine whether a pre-stored keyword is included; Retrieving first advertisement data stored in advance corresponding to the keyword if the pre-stored keyword is included as a result of the determination; Transmitting a message including the retrieved first advertisement data to a calling client through a network; And providing a reward in association with the originating client.

Here, after receiving the message to be transmitted from the originating client side to the called client side through the network, the method may further include transmitting the received message to the called client side through the network.

The transmitting of the received message to the destination client through a network may include adding second advertisement data to the received message; And transmitting the message to which the second advertisement data has been added to the destination client through a network.

Here, the first and second advertisement data may be configured to be either text data or video data.

Here, the first and second advertisement data may be configured to be the same data.

Here, the network may be a wired or mobile communication network, and the calling client and the called client may be configured to be a wired communication terminal or a mobile communication terminal.

Herein, the network may be an Internet network, and the originating client and the terminating client may be configured to be means for accessing the Internet.

According to still another aspect of the present invention, in an apparatus for providing an advertisement service using a message in combination with a calling client and a called client through a network, receiving a message to be transmitted from the calling client to the called client through a network; Sending a mission message over the network to the originating client side, wherein the mission message includes content requesting to perform a specific operation on the originating client side; a mission corresponding to the mission message from the originating client side. Receiving a response message through the network, determining whether the requested specific operation is performed by the received mission response message; and if the specific operation is performed as a result of the determination, performing a reward in association with the originating client. that And providing the advertisement service provider apparatus using a message according to claim.

According to still another aspect of the present invention, in an apparatus for providing an advertisement service using a message in combination with a calling client and a called client through a network, receiving a message to be transmitted from the calling client to the called client through a network; Analyzing the contents included in the received message to determine whether a pre-stored keyword is included, and if the pre-stored keyword is included as a result of the determination, search for pre-stored advertisement data corresponding to the keyword. And transmitting a message including the retrieved advertisement data to a calling client through a network and performing a reward in association with the calling client.

Here, after receiving a message to be transmitted from the originating client side to the called client side through the network, the received message may be configured to be transmitted to the terminating client side through the network.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining the overall method and apparatus for providing an advertisement service using a message according to the present invention.

Referring to FIG. 1, the advertisement service providing apparatus 10 of the present invention is coupled with an originating client 20 and an incoming client 30 through a network. The advertisement service providing apparatus 10 according to the present invention is one of the main features of providing an efficient advertisement service using a message transmitted from the originating client 20 side to the terminating client 30 side.

For example, the advertisement service providing apparatus 10 determines a mission to perform a specific operation on the originating client 20 side when a message is transmitted from the originating client 20 side to the terminating client 30 side, After transmitting the mission message requesting to perform the determined mission to the originating client 20 side, and receives a mission response message corresponding to the requested mission message from the originating client 20 side, it is determined whether the mission was performed correctly If the mission is properly performed, rewards such as earning points for the outgoing client 20 or giving a free message transmission opportunity may be performed. Here, an efficient advertisement service can be provided by allowing an advertiser to perform a request set in advance by the advertiser requesting to perform a specific operation.

Meanwhile, when the message is transmitted from the originating client 20 side to the terminating client 30 side, the advertisement service providing apparatus 10 analyzes the contents included in the message to determine whether the keyword is stored in advance. If a pre-stored keyword is included, the advertisement data stored in advance corresponding to the keyword is searched, and then a keyword advertisement message including the retrieved advertisement data is transmitted to the calling client 20, and the calling client 20 is sent. As described above, the compensation operation may be performed. For example, it is assumed that a keyword stored in advance in the advertisement service providing apparatus 10 is set to "love", and the advertisement data for the keyword is set to "provide 100 minutes free call upon joining the SHOW". When the calling client 20 transmits the message "I love you," to the called client 30, the advertisement service providing apparatus 10 recognizes the keyword "love" included in the message, the calling client 20 On the other hand, the keyword advertising message including the advertisement data, which is set to the pre-set "to join the SHOW 100 minutes free call" will be transmitted.

Meanwhile, the advertisement service providing apparatus 10 may transmit the advertisement service as described above to the destination client 30 side as well as the originating client 20 side. That is, the advertisement service providing apparatus 10 may perform such a function by adding preset advertisement data or the like to a message received from the originating client 20 and transmitting the same to the destination client 30. Here, the advertisement data added to the message may exist in various forms such as text data, image data, video data, and flash data.

Meanwhile, the network shown in FIG. 1 may be a wired communication network, a mobile communication network, or an internet network, and in FIG. 1, only the configuration directly related to the present invention is mentioned, for example, an exchange (MSC), a home location register (HLR), and a short message. Since the components constituting the network as described above, such as a service center (SMSC), a router, and the like, are obvious from the prior art, detailed descriptions thereof are omitted.

In addition, in Fig. 1, the originating client 20 and the terminating client 30 may be a communication terminal such as a wired communication terminal, a mobile communication terminal, etc., and also may transmit and receive data by connecting to the Internet such as a computer or a PDA. It should be noted that the concept includes a conventional means of a kind.

In addition, the originating client 20 may be a computer, and the terminating client 30 may be a mobile communication terminal or a wired communication network, or vice versa. In this case, the network may be a combination of an internet network, a mobile communication network or a wired communication network.

2 is a flowchart illustrating an embodiment of a method for providing an advertisement service using a message according to the present invention under the configuration as shown in FIG. 1.

Referring to FIG. 2, first, the originating client 20 transmits a message to the called client 30 through the network (S100), and the advertisement service providing apparatus 10 receives the message.

The advertisement service providing apparatus 10 transmits the received message to the destination client 30 through the network (S110), and checks whether there is a mission to be performed by the calling client 20, that is, a specific operation to be performed. If there are a plurality of missions, a mission to be performed is determined (S120). In this case, the term mission is defined as meaning a specific operation that the originating client should perform. Such a mission is an operation that can be performed using the calling client 20, for example, "reply a specific word three times repeatedly" and the like. Do. In this case, when the advertiser specifies the company name or the product name of the advertiser as the specific word, the user can increase the recognition, thereby increasing the efficiency of the advertisement.

On the other hand, when the advertisement service providing apparatus 10 transmits the received message to the destination client 30 side, the advertisement data may be transmitted to the destination client 30 in addition to the received advertisement data. In this case, the advertisement data is a concept including all text data, image data, flash data, and video data. That is, by providing the advertisement service not only to the originating client 20 side, but also to the destination client 30 side, a higher advertisement effect can be obtained.

When the mission is determined in step S120, the advertisement service providing apparatus 10 transmits a mission message including a specific operation to be performed by the originating client 20 through the network to the originating client 20 (see FIG. S130).

The originating client 20 receives the mission message, performs a specific operation according to the content of the received mission message, that is, the mission (S140), and transmits the corresponding result to the advertisement service providing apparatus 10 as a mission response message. (S150). Of course, in Figure 2, step (S140) and step (S150) has been described separately for convenience of description, but the mission performing step (S140) may be performed at the same time with the transmission of the mission response message (S150). For example, as described above, if the mission is "Reply a specific word three times repeatedly", the process of writing a specific word three times and then replying it may be seen that the steps S140 and S150 are performed in an integrated manner. .

The advertisement service providing apparatus 10 receives the mission response message and analyzes the mission response message (S160) to determine whether the mission is normally performed (S170). Here, for convenience of description, the steps are divided and described, but steps S160 and S170 may be performed integrally.

As a result of determination, when a specific operation is normally performed, that is, when the mission is properly performed, the reward is performed in association with the calling client 20 (S180). Herein, the reward is an operation for providing an advertisement service as an operation such as earning points for the originating client 20 or granting, for example, 10 free text messages or transmitting discount coupons. It may be achieved by adding or changing such data to the data of the originating client 20 stored in (10). In addition, as described above in the advertisement service providing apparatus 10, when the message to which the advertisement data is added to the destination client 30 is transmitted, it is preferable to perform the above compensation on the destination client 30 side as well.

On the other hand, if it is determined that the specific operation is not normally performed, that is, the mission is not properly performed, the process may return to the step S120 and set to perform the mission again. When the mission is performed again, the same mission message may be transmitted as the first one, or a different mission message may be transmitted. In addition, according to the basic setting of the advertisement service providing apparatus 10, if the mission response message for the first mission message does not include the correct answer, the mission is not performed again. Of course, a method may be performed that does not perform compensation.

On the other hand, in FIG. 2, for example, if the network is a mobile communication network and the originating client 20 and the terminating client 30 are mobile communication terminals, the message transmitted from the originating client 20 may be, for example, an exchange (MSC), a home location register. (HLR) or short message service center (SMSC), such as through the components constituting the mobile communication network, but these are obvious by the prior art and not directly related to the present invention, the process of transmitting and receiving data between them Note that is omitted. Similarly, even when the network is the Internet network and the originating client 20 and the terminating client 30 are computers, the message is transmitted through components such as hubs, routers, DNS servers, web servers, etc. that constitute the Internet network. It should be noted, however, that they have also been omitted for the same reason.

3 is a flow chart showing another embodiment of a method for providing an advertisement service using a message according to the present invention under the configuration as shown in FIG.

Referring to FIG. 3, first, the originating client 20 transmits a message to the called client 30 through the network (S200), and the advertisement service providing apparatus 10 receives it, and the advertisement service providing apparatus 10. In step S210, the received message is transmitted to the destination client 30 through the network. On the other hand, when the advertisement service providing apparatus 10 transmits a message to the destination client 30 side, the advertisement data may be transmitted to the destination client 30 in addition to the received advertisement data in advance. The advertisement data is a concept including all text data, image data, flash data, and video data.

Next, the advertisement service providing apparatus 10 analyzes the contents included in the received message (S220), and determines whether the pre-stored keyword is included (S230). Here too, steps S220 and S230 may be performed integrally. For example, if the keyword stored in advance is "love", if the word "love" is included in the message content to be transmitted, it is determined that the keyword is included.

As a result of the determination, when the pre-stored keyword is included, the advertisement data stored in advance corresponding to the keyword is searched (S240). For example, as described above, when the keyword is "love", when the word "love" is included in the message, the stored advertising data corresponding to the word "love" is searched. In this case, the advertiser may set a word desired by the user as a keyword in advance and include the name, company name, brand, etc. of the product to be advertised corresponding to the keyword as the advertisement data.

When the advertisement data is found, the advertisement service providing apparatus 10 transmits a keyword advertisement message including the retrieved advertisement data to the originating client 20 through the network (S250), and performs a reward in association with the originating client (S250). S260). Here, the reward is an operation such as earning points for the originating client 20 or granting a number of free text messages, for example, 10 or sending a discount coupon as described above. This may be achieved by adding or changing such data to data of the originating client 20 stored in the service providing apparatus 10.

4 is a block diagram showing an embodiment of a detailed configuration of the advertisement service providing apparatus 10 according to the present invention.

Referring to FIG. 4, the advertisement service providing apparatus 10 may include a text reception interworking unit 11, an advertisement method determination processing unit 12, a keyword advertisement processing unit 13, a mission type advertisement processing unit 14, and a keyword extraction unit ( 15), an advertisement message preparation unit 16, a keyword / advertisement data registration and storage unit 17, an advertisement message transmission interworking unit 18 and an operation management interworking unit 19.

The text reception interworking unit 11 serves to receive various text messages or chat messages transmitted by a user on a wired / mobile communication network or an internet network.

The advertisement method determination processing unit 12 performs a role of judging a method of an advertisement and branches the keyword advertisement processing unit 13 or the mission type advertisement processing unit 14. The advertisement method determination processing unit 12 may determine whether the advertisement method is a keyword advertisement or a mission type advertisement in various settings. For example, there may be a method of selecting a desired advertising method among keyword advertising or mission advertising at the originating client 20 side that prefers to receive the advertising service according to the present invention. In addition, when the originating client 20 does not select the content, the content of the text message transmitted from the originating client 20 is analyzed, and when a preset keyword is included, the keyword advertising method is performed. If is not included may perform the mission advertising method.

In FIG. 4, the advertisement method determination processor 12 is configured to select one of a mission type advertisement or a keyword advertisement, but this is only an example, and the advertisement service providing apparatus 10 determines the advertisement method. It may be configured to include only the keyword advertisement processor 13 or only the mission type advertisement processor 14 without the processor 12. That is, it should be noted that only the keyword advertisement processor 13 or the mission type advertisement processor 14 may be configured to exist in the advertisement service providing apparatus 10.

The keyword advertisement processor 13 branches to the keyword extractor 15 when the advertisement method determination processor 12 determines that the keyword advertisement of the advertisement method is the keyword advertisement. The keyword extracting unit 15 analyzes a text or a text of a chat message body, detects the presence or absence of a pre-registered keyword, and branches to the advertisement message preparing unit 16 when a keyword exists, and the mission type advertisement processing unit 14. Determines the type of mission and branches to the advertisement message creation unit 16.

The advertisement message generator 16 collects the corresponding advertisement data from the keyword / advertisement data registration and storage unit 17 to complete the advertisement message including the advertisement data, and then branches the advertisement message transmission interworking unit 18. The advertisement message transmission interworking unit 18 transmits the advertisement message including the advertisement data to the calling client side in association with a wired or mobile communication network or the Internet. The operation management interworking unit 19 interworks with a wired or mobile communication network or an internet network, and registers / delete / changes keyword and advertisement data in the keyword / advertising data registration and storage unit 17.

FIG. 5 is a diagram for explaining an exemplary embodiment of the advertisement service providing apparatus 10 according to the present invention described with reference to FIG. 2.

First of all, the sender 20 inputs a message “I love you,” to be sent to the advertisement service providing apparatus 10. The advertisement service providing apparatus 10 having received the message from the originating client 20 transmits a preset mission message to the originating client 20. In FIG. 5, it is assumed that the advertisement service providing apparatus 10 is configured to provide a mission advertisement message to the originating client 20 when the message is received from the originating client 20.

The mission advertisement message is generally set in advance by the advertiser, and the mission message in FIG. 5 is set to "Please reply by entering SHOW three times". The sending client 20 receiving the mission message inputs "SHOW SHOW SHOW" through a call back message and transmits the message to the advertisement service providing apparatus 10 to perform the mission. The advertisement service providing apparatus 10 having received the mission response message from the originating client 20 determines whether or not the mission response message is correctly performed, and performs a process of compensating for the originating client 20. do.

FIG. 6 is a diagram for describing an exemplary embodiment of the advertisement service providing apparatus 10 according to the present invention described with reference to FIG. 3.

First, as in the case of FIG. 5, the message “I love you”, which is a message to be transmitted from the calling client 20 to the called client 30, is input and transmitted to the advertisement service providing apparatus 10. In FIG. 6, it is assumed that the advertisement service providing apparatus 10 is configured to transmit a keyword advertisement message to the originating client 20 when the message is received from the originating client 20. The advertisement service providing apparatus 10 having received the message “I love you” sends the message to the called client 30, and then analyzes the content of the message to determine whether a predetermined keyword word is included in the message. Search.

The keyword set in advance in the advertisement service providing apparatus 10 of FIG. 6 is "love", and the advertisement data corresponding thereto is set to "provide 100 minutes free call upon joining the SHOW". Since the message transmitted by the originating client 20, "I love you," contains the word "love" corresponding to the keyword, the advertisement service providing apparatus 10 is "SHOW" that is advertising data corresponding to the "love". If you sign up for "100 minutes free call" will be sent to the calling client 20, the keyword advertising message containing the advertising data. The originating client 20 side may receive a corresponding reward in exchange for receiving the keyword advertisement message.

FIG. 7 illustrates a case in which a message is transmitted using the advertisement service providing apparatus 10 according to the present invention, the advertisement data is added to the message to be transmitted by the calling client 20 and then transmitted to the called client 30. It is a figure for illustratively describing.

Referring to FIG. 7, the advertisement service providing apparatus 10 according to the present invention may provide the advertisement service to the destination client 30 that receives the message, rather than the originating client 20 side that transmits the message. That is, when the sending client 20 transmits the message “I love you,” the advertising data is included on the receiving client 30 side separately from sending the mission advertisement message or the keyword advertising message to the calling client 20 side. It is possible to send a message. Such advertisement data may exist in the form of any one of text data, image data, flash data, and image data.

In the case of Fig. 7, the text advertisement data " [SHOW] " is inserted into the lower portion of the original message " I love you, " In this way, by providing the advertisement service not only to the originating client 20 side but also to the destination client 30 side, it is possible to obtain the effect of the more effective advertisement service. In addition, when providing the advertising service to the destination client 30, it will be possible to provide the advertising service in the form of a mission advertising message or a keyword advertising message, as in the case of Figs.

FIG. 8 is a diagram for exemplarily describing a compensation process performed in association with the originating client 20 in the advertisement service providing apparatus 10.

In the advertisement service providing apparatus 10 according to the present invention, the advertisement service is transmitted to the originating client 20, and the originating client 20 may receive a predetermined reward in exchange for receiving the advertisement. The performance of the rewards associated with the originating client 20 may be accomplished by additionally storing data granting certain benefits to the data associated with the originating client 20.

Referring to FIG. 8, ID, phone number, free call, free text, discount coupon, etc. are configured as data related to the calling client, and data related to each calling client is stored. For example, the calling client with the ID of aaa uses a telephone number of 010-1234-1234. Currently, the user has 20 minutes of free calls, 10 free texts, and two discount coupons. In this case, when a user having an ID of aaa is provided with the advertisement service according to the present invention from the advertisement service providing apparatus 10, the user may be compensated by additionally storing data added with a predetermined benefit to the current data. will be. For example, assuming that a user with an ID of aaa is provided with 10 additional free texts and one discount coupon in exchange for receiving an advertising service, the free text is changed to 20, and the discount coupon is changed to 3 and stored. .

By the compensation process as described above, the originating client 20 side can be provided with a corresponding compensation in exchange for receiving the advertising service from the advertising service providing apparatus 10. In addition, when the advertisement service providing apparatus 10 provides the advertisement service to the called client 30 side, the receiving client 30 may also receive a reward by the above process. On the other hand, since the compensation process described in FIG. 8 merely illustrates the compensation process according to the present invention, it should be noted that a variety of compensation processes may exist.

In the above, preferred embodiments of the present invention have been described, but it should be noted that the present invention is not limited to the above embodiments. For example, the present invention may be applied to a messenger service using a computer and the Internet as it is, or may be performed by a specific application for implementing the present invention. That is, in FIG. 1 to FIG. 7, the advertisement service in the case of mainly transmitting and receiving text messages of the wireless terminal is mainly described. However, the pre-set during the conversation with each other in a chat window using a program, for example, a messenger, etc. The mission message may be provided to the other party or the user through a chat window or a pop-up window, or may provide a keyword advertising message by detecting a keyword of the conversation content in the chat window. In addition, the advertisement service may be utilized in a wide variety of fields such as message transmission, mail transmission, as well as real-time conversation using a messenger.

In addition, in the above embodiments, the advertisement service providing apparatus transmits a message to the called client side, but the message transmitted to the called client side is performed through a known process, and the advertisement service providing apparatus only sends the message to the called client. It is also possible to perform only a process of transmitting the message including the advertisement data to the originating client by analyzing the contents or transmitting the mission message to the originating client. That is, the present invention does not necessarily include a process of transmitting a message to the called client.

In addition, in the above embodiments, the present invention has been described only when the originating client transmits a message to the called client side, but in addition to the case where the originating client transmits the message to the called client, the advertisement service providing apparatus first sends the message to the originating client. A message requesting to perform a specific operation may be transmitted to the mobile station, and a mission response message may be received from the originating client to determine a result of the execution, thereby performing a predetermined reward.

In addition, in the above embodiments, the advertisement data transmitted from the advertisement service providing apparatus 10 to the originating client 20 side or the terminating client 30 side is not only textual advertisement data, but also a video, a flash, an image file, and the like. Application in various forms may be configured to be transmitted to the originating client 20 or the destination client 30 side.

1 is a view for explaining the overall method and apparatus for providing an advertisement service using a message according to the present invention.

2 is a flowchart illustrating an embodiment of a method for providing an advertisement service using a message according to the present invention.

3 is a flowchart illustrating yet another embodiment of a method for providing an advertisement service using a message according to the present invention.

4 is a block diagram showing an embodiment of a detailed configuration of the advertisement service providing apparatus 10 according to the present invention.

5 is a diagram illustrating an embodiment of transmitting a mission advertisement message from the advertisement service providing apparatus 10 according to the present invention to the originating client 20.

6 is a diagram illustrating an embodiment of transmitting a keyword advertising message from the advertisement service providing apparatus 10 according to the present invention to the originating client 20.

FIG. 7 is a diagram illustrating an embodiment in which advertisement data is included in a message to be transmitted to the destination client 30 in the advertisement service providing apparatus 10 according to the present invention.

FIG. 8 is a diagram for exemplarily describing a compensation process performed in association with the originating client 20 in the advertisement service providing apparatus 10.

<Description of Signs of Major Parts of Drawings>

10 ... advertising service providing device,

20.Outgoing client,

30. Incoming client.

Claims (18)

A method for providing an advertisement service using a message in an advertisement service-providing device that combines an originating client and an incoming client with a network, Receiving a message to be transmitted from an originating client side to a destination client side via a network; Sending a mission message over a network to the originating client side, wherein the mission message includes content requesting a specific operation to be performed at the originating client side; Receiving a mission response message corresponding to the mission message from the originating client side through a network; Determining whether the requested specific operation is performed according to the received mission response message; And If a specific operation is performed as a result of the determination, performing a reward in association with an originating client Advertising service providing method using a message comprising a. The method of claim 1, After the step of receiving over the network a message to be sent from the originating client side to the terminating client side, And transmitting the received message to the called client through a network. The method of claim 2, The step of transmitting the received message to the destination client through the network, Adding advertisement data to the received message; And Transmitting a message including the advertisement data to a destination client through a network; Advertising service providing method using a message comprising a. The method of claim 3, The advertisement data is advertising service providing method using a message, characterized in that any one of the text data or video data. The method of claim 1, The request for a specific operation included in the mission message is a request for the originating client to input a specified specific phrase and transmit the request. The method of claim 1, If the determination result is performed, the step of performing a reward in association with the originating client, the advertisement service providing method using a message, characterized in that for additionally storing the data to give a predetermined benefit to the data related to the originating client. . The method of claim 1, The network is a wired or mobile communication network, the originating client and the destination client is a wired communication terminal or a mobile communication terminal, characterized in that the advertising service providing method using a mobile communication terminal. The method of claim 1, The network is the Internet network, and the originating client and the destination client is a means for connecting to the Internet service providing method using a message. A method for providing an advertisement service using a message in an advertisement service-providing device that combines an originating client and an incoming client with a network, Receiving a message to be transmitted from an originating client side to a destination client side via a network; Analyzing content included in the received message to determine whether a pre-stored keyword is included; Retrieving first advertisement data stored in advance corresponding to the keyword if the pre-stored keyword is included as a result of the determination; Transmitting a message including the retrieved first advertisement data to a calling client through a network; And Performing a reward in association with the originating client Advertising service providing method using a message comprising a. The method of claim 9, After the step of receiving over the network a message to be sent from the originating client side to the terminating client side, And transmitting the received message to the called client through a network. The method of claim 10, The step of transmitting the received message to the destination client through the network, Adding second advertisement data to the received message; And Transmitting the message to which the second advertisement data has been added to the destination client through a network; Advertising service providing method using a message comprising a. The method according to claim 9 or 11, The first and second advertising data is any one of the text data or video data advertising service providing method using a message. The method according to claim 9 or 11, The first and second advertising data is the same data advertising service providing method using a message, characterized in that. The method of claim 9, The network is a wired or mobile communication network, the originating client and the destination client is a wired communication terminal or a mobile communication terminal, characterized in that the advertising service providing method using a mobile communication terminal. The method of claim 9, The network is the Internet network, and the originating client and the destination client is a means for connecting to the Internet service providing method using a message. An apparatus for providing an advertisement service using a message by combining a calling client and a called client through a network, Receive a message to be sent from the originating client side to the terminating client side over the network, and transmit a mission message over the network to the originating client side, wherein the mission message requests to perform a specific action on the originating client side. Including the contents, receiving a mission response message corresponding to the mission message from the originating client side through a network, determining whether the requested specific operation is performed by the received mission response message, and The advertisement service providing apparatus using the message, characterized in that the reward is performed in association with the originating client when a specific operation is performed as a result of the determination. An apparatus for providing an advertisement service using a message by combining a calling client and a called client through a network, Receives a message to be transmitted from the originating client side to the terminating client side through the network, analyzes the contents included in the received message to determine whether a pre-stored keyword is included, and as a result of the determination, the pre-stored keyword is included. If so, the advertisement data stored in advance corresponding to the keyword is searched, a message including the retrieved advertisement data is transmitted to the originating client through the network, and the reward is performed in association with the originating client. Advertisement service providing apparatus using a message. The method according to claim 16 or 17, And receiving the message to be transmitted from the originating client side to the terminating client side through a network, and then transmitting the received message to the terminating client side through a network.

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