KR20090052792A

KR20090052792A - The method of retro-auction

Info

Publication number: KR20090052792A
Application number: KR1020080060018A
Authority: KR
Inventors: 김기주
Original assignee: 김기주
Priority date: 2007-11-21
Filing date: 2008-06-25
Publication date: 2009-05-26

Abstract

In reverse auctions targeting products of the same model at the same auction execution time, a plurality of upper purchase prices may exist so that a buyer may select one of a plurality of purchase upper prices when supporting reverse auction. In this way, the buyer can present the purchase information in more detail, and the seller also helps to rationalize the selling price bidding hope bidding, thereby contributing to the activation of reverse auction.

E-commerce, reverse auction, purchase price

Description

The method of retro-auction

electronic commerce

Reverse Auction Method (especially Internet Reverse Auction Method)

Enable internet reverse auctions.

By introducing the concept of a purchase upper limit price, a plurality of purchase upper limit prices may exist in reverse auctions that are performed on products of the same model at the same auction execution time.

****Definition of Terms

1. Upper purchase price: This may be referred to as the actual reverse auction starting price. If the selling price is a price lower than the purchase upper limit price selected by the purchaser when he / she supports the purchase, the purchase price must be determined by the buyer. It can be said to be the maximum amount that can be paid for a product, and the purchaser may make a payment before the reverse auction is completed or by a predetermined amount of the amount.

If there is a buyer and the sale price is exceeded by the purchase price supported by the buyer, the purchase price can be canceled without penalty.

In the present invention, in the reverse auction performed on the same model of goods at the same auction execution time, there may be a plurality of purchase upper prices.

2. Purchasing upper price case: This is an abbreviation of 'reverse auction case where buyers who applied for reverse auction with the same upper limit price' belong.

If there are a lot of purchase prices, then of course there are a lot of prices.

The same auction may lead to reverse auctions for each purchase price.

3. Auction execution time: Actually, the bidding time when the seller expresses the bid price hope, which is the moment when the bid price is decided, that is, the auction is completed.

The present invention is an electronic commerce method applying the reverse auction principle

First of all, let's explain a more specific example from the example of one purchase price.

For example, buy and sell a specific camera.

The sale price of the camera offline is about 250,000 won

Let's say the lowest price is 220,000 won on a reliable internet sales site.

In the past, you would buy for 220,000 won

Applying the method of the present invention

1. Visit the reverse auction site where the goods are bought and sold by the method of the present invention,

2. Search for the camera

3. About the camera

Suppose that there is a rule that the upper limit of purchase price is 210,000 won and there is a rule that if the seller's bid price is lower than the upper limit of purchase price, the purchase intention cannot be canceled.

When is the buyer's decision to withdraw his / her purchase intention, or when the buyer's payment is over a certain percentage of the upper limit of the purchase price (the percentage is set at 100%, and the auction transaction is likely to be firmly established in advance). ,

Information about the auction progress, including the time of the auction,

Buyers and sellers can confirm

4. The purchasers indicate their intention to purchase and make a prepayment of 210,000 won (assuming 100% of the upper limit of the purchase price. If a person intends to purchase several items, he / she pays multiple values).

This site assumes that the prepayment is considered complete and the purchase intention is regarded as completed, and the prepayment deadline must be preceded by a time difference more than a predetermined time (for example, 2 hours, 1 day or 2 days) compared to the closing time of the auction. In acts 5 or 7, it would be easy for the seller to reasonably determine the expected bid price by accurately weighing the balance.

5. Sellers can know in real time the current cumulative number (e.g. 5300) or cumulative quantity of the quantity they want to co-purchase for the camera, so the seller can bid on the sale price to be offered in consideration of the actual purchase auction price. Keeping in mind the expected price and the expected deadline,

6. When the purchase intention deadline is closed, the total volume to be auctioned (eg 10,000) will be determined.

7. When the bidding deadline to express the sale price bidding price is approaching, a number of sellers finally sell their desired price for the total quantity (10,000) within the price limit of 210,000 won or less. After careful consideration, the bid price is suggested by the bid price.

8. Among the bidders who bid for the bidding price, the bidders are bidders who bid at the minimum selling price (for example, KRW 190,000).

9. It is sold to buyers for 190,000 won per product.

10. Buyers will be refunded to buyers for 20,000 won except the actual selling price of 190,000 won.

Hereinafter, the description will be made of the case where the upper limit of the purchase price is a large number, while describing the claims.

Claim 2,3 Description

In reverse auctions targeting goods of the same model at the same auction run time, a plurality of upper purchase prices may exist,

For each buyer

If the price is lower than the specific price (= upper limit of purchase price) supported at the time of purchase, the purchaser can express his intention to purchase the product with certainty. If the sale price below the price is successful, it is a standard that makes it impossible to cancel the purchase intention.)

In terms of each seller

Each seller can persuade buyers who have applied for less than the price they want to bid to make the buyers support more than the seller's desired price to bid, so they can increase their sales volume. Purchase support at prices can prevent you from missing opportunities to buy goods.

And in order to proceed with reverse auctions, which the other claim is to pursue, the Internet site manager reduces the need for the administrator to manually enter all auction information including the act of identifying the intention of the buyer or seller and setting the upper limit of purchase price as one.

Like a typical internet shopping mall, rather than auction, most sales are assigned to buyers and sellers, thus starting a reverse auction site with a small number of people.

In addition, the generation of the purchase limit price may directly register the new purchase limit price, or any amount prepaid by the buyer may be automatically registered as the new purchase limit price. I don't think it's going to be smoother because the auction proceeds.)

For a more specific example,

When the auction time for a digital camera of a specific model is 10 pm on December 28, 2008,

Supposed to be trading at 220,000 won on a reliable internet site on December 1, 2008,

Depending on the buyer

In some cases, 220,000 won may be applied for the upper limit of the purchase price.

In some cases, 210,000 won applies for the upper limit of the purchase price,

In some cases, 200,000 won may be applied for the upper limit of the purchase price.

In some cases, 190,000 won applies for the upper limit of the purchase price,

In some cases, 180,000 won is applied for the upper limit of the purchase price.

In some cases, 170,000 won is applied for the upper limit of the purchase price.

In some cases, 160,000 won is applied for the upper limit of the purchase price.

Claim 3 Description

When a plurality of purchase upper limit prices are generated according to claim 2, it means that the buyer selects any one of the plurality of purchase limit prices at the time of the reverse auction support, and the buyer supports one of the purchase limit prices.

4,5 Description

In the example above, it means that there are sellers who have won each reverse auction with an upper purchase price of 220,000 won, 210,000 won, 200,000 won, 190,000 won, 180,000 won, 170,000 won, and 160,000 won.

(A small number of sellers will bid for the lower price limit and the lower auction price will be considered canceled because the seller did not bid at all.) May be)

Claim 6,7 Description

When the upper limit of purchase price was 220,000 won, 210,000 won, 200,000 won, 190,000 won, 180,000 won, 170,000 won, 160,000 won for the same model, and the sale price was 195,000 won,

This means that all of the reverse auctions with a purchase price above the winning bid price of 220,000 won, 210,000 won, and 200,000 won are all sold to one seller who presented the sold price.

(If the upper limit of the purchase price is less than the sold price, the 190,000, 180,000, 170,000, and 160,000 won auctions are considered canceled, the prepaid amount may be refunded without penalty.)

Claim 8 Description

After making a settlement in advance of the auction time, the company must pay a significant fine for canceling the purchase intention for the upper limit of the purchase price. This is because even if there is little, the selling price can be suggested by the strategy of peeling off.

This is because if the sale price was won by the separation, but the purchase intention is canceled a lot, the cost (especially fixed cost) may be damaged.

The greater the 'constant ratio' in claim 8, the more likely the trust in the auction transaction is to be formed. (I think 100% is the best.)

Claim 9 Description

It is one of the measures to minimize the number of managers in the reverse auction site.

Reverse auctioning by the method of the present invention,

I don't know if there are only a few specific products,

If you want to conduct reverse auctions with a large number of commodities, a large number of auctions, or a large number of purchase limits, it would be too difficult for the reverse auction site manager to register the information necessary to proceed with the reverse auction, including the product price limit. It may be. That is why it is possible to register on the reverse reverse auction site by anyone who is not affiliated with the operation of the site including the seller or the buyer.

However, product codes are unified, and the auction execution time of a particular model should not be too many for a specific auction execution time such as around 10 pm on 5,10,15,20,25,30 every month, or about 10 pm every evening. Can also reduce congestion, so the auction proceeds more efficiently,

In fact, new product or auction execution time that is subject to reverse auction is less likely to be confused by site management.

It is better if the price limit of each purchase is determined by the site management official. However, the purchaser's intention is so varied in this regard. To operate the site with a small number of site managers, the buyer can create and register directly. I think we need a way.

Claim 10 Description

Too many purchase caps are likely to be a problem, so this is to limit the number of purchase caps.

If not restricted, for example

When the purchase limit of 220,000 won already exists,

This is because the newly purchased upper limit price, which includes 219,990 won and 219,980 won, is too small from the existing limit.

In this case, if the reverse auction proceeds as in Claims 4 and 5, it may be difficult for one seller to bid on the reverse auction of too many upper limit purchase prices of the same model goods. It doesn't cause a problem, but it can cause unnecessary congestion.

Claim 11 Description

This is to enable sufficient information on the successful bid price forecast, so that the number of buyers who were not willing to purchase at the right price line and applied for too low price limit due to lack of information to minimize the number of failed buyers As a result, the amount of the transaction is increased, so that the seller is also profitable, and as the expected amount of sales is increased, the selling price can be reduced, so that the buyer is also profitable again.

In the above example, the description does not mention anything necessary for conceptual explanation to help understand the method of the present invention. Therefore, details and changes such as fees paid to the site are not considered and mentioned. Necessary items may be added, and items that may be unnecessary for operation such as prepayment may be deleted according to the situation.

It should be understood that all examples to date are only examples, but not all of the methods according to the present invention, and various modifications, deletions, and modifications are easily made by those skilled in the art.

Claims

In reverse auction,

Reverse auction method, characterized in that the upper purchase price exists.

In reverse auctions for products of the same model at the same auction run time,

Reverse auction method, characterized in that there is a plurality of upper purchase price.

By allowing multiple purchase prices to exist,

When the buyer supports reverse auction, the reverse auction method for allowing the buyer to select any one of a plurality of upper purchase prices.

The method of claim 2,

Independent reverse auction for each purchase price,

Reverse auction method, characterized in that the number of sellers as many as the upper limit of the purchase price can be successful.

The method of claim 3,

Independent reverse auction for each purchase price,

The method of claim 2,

To ensure that each seller's bid is common to all upper purchase prices,

All the quantity of the case that the upper limit of purchase price applied above the winning selling price is applied,

Regardless of the maximum purchase price,

Reverse auction method, characterized in that only one seller to win.

The method of claim 3,

To ensure that each seller's bid is common to all upper purchase prices,

Regardless of the maximum purchase price,

Reverse auction method, characterized in that only one seller to win.

The method according to any one of claims 1, 2, 3, 4, 5, 6, or 7,

The reverse auction method, characterized in that the purchaser prepays the amount of the purchase price supported by the buyer before the auction time.

The method according to any one of claims 1, 2, 3, 4, 5, 6, or 7,

A reverse auction, wherein reverse auction information including each product model, each auction execution time, or each purchase upper limit price can be registered on an internet reverse auction site by a person who is not a seller of the site, including a seller or a buyer. Way.

The method according to any one of claims 1, 2, 3, 4, 5, 6, or 7,

The newly purchased upper limit purchase price is a difference between the previously registered purchase upper limit price and a predetermined ratio or more.

The method according to any one of claims 1, 2, 3, 4, 5, 6, or 7,

Reverse auction method characterized in that there is a column that can be discussed to predict the winning bid price, including comments.