KR20090040586A - System for servicing an advertisement and method thereof - Google Patents

System for servicing an advertisement and method thereof Download PDF

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Publication number
KR20090040586A
KR20090040586A KR1020070106011A KR20070106011A KR20090040586A KR 20090040586 A KR20090040586 A KR 20090040586A KR 1020070106011 A KR1020070106011 A KR 1020070106011A KR 20070106011 A KR20070106011 A KR 20070106011A KR 20090040586 A KR20090040586 A KR 20090040586A
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KR
South Korea
Prior art keywords
advertisement
advertiser
data
advertisement data
modules
Prior art date
Application number
KR1020070106011A
Other languages
Korean (ko)
Inventor
최희철
Original Assignee
최희철
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 최희철 filed Critical 최희철
Priority to KR1020070106011A priority Critical patent/KR20090040586A/en
Publication of KR20090040586A publication Critical patent/KR20090040586A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12—Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201—Dedicated interfaces to print systems
    • G06F3/1223—Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237—Print job management
    • G06F3/125—Page layout or assigning input pages onto output media, e.g. imposition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof

Abstract

The present invention relates to an advertisement system and a method, comprising: a network communication network for connecting data unspecified a plurality of communication lines to perform data communication with each other; It converts the advertisement data provided internally into an advertisement and displays the advertiser's own advertisement or provides it to the outside through the network communication network, and converts the advertisement data of another advertiser provided from the outside through the network communication network into an advertisement to display the advertisement of another advertiser. N (N is a natural number) advertiser module to display; And an advertisement server module which is communicatively connected to the N advertiser modules through the network communication network to store and store advertisement data provided by the N advertiser modules in a database and selectively provide advertisement data to the N advertiser modules at a selected time. do. Therefore, the advertiser can display the advertisement not only in his shop but also in the shops of other advertisers in other locations, thereby increasing the advertising effect.

Description

Ad system and method

The present invention relates to an advertisement system and method, and more particularly, to an advertisement system and method that can mutually display advertisements of other advertisers together with its own advertisement in a display device of a plurality of advertisers.

In general, display devices are used for publicity by companies and local governments, as well as community means of hobbyists, as well as by advertisements of individual business stores such as restaurants, real estate and boutiques.

In the above, companies and local governments have increased advertising effects by using large display devices formed of LEDs or LCDs installed outdoors, such as buildings.

However, a small shop is promoting a shop by displaying its own advertisement by installing a small display panel such as a small LED display panel or an LCD display panel, or a TV, due to cost problems. In other words, a small display device supporting multimedia is installed in front of a shop with a show window, and the store's handling items are displayed and advertised.

Conventionally, such a small shop displays advertisements stored in its own computer in a small display device, or displays advertisements stored in a storage medium such as a DVD when advertising using a TV.

Therefore, in the related art, since an advertisement is displayed only in a limited space such as an advertiser's own store, there is a problem in that an advertisement effect is reduced.

Accordingly, an object of the present invention is to provide an advertisement system and method for increasing an advertisement effect because an advertiser displays an advertisement not only in his shop but also in the shop of another advertiser.

The advertisement system according to the present invention for achieving the above objects comprises a network communication network for connecting data unspecified a plurality of communication lines to perform data communication with each other; It converts the advertisement data provided internally into an advertisement and displays the advertiser's own advertisement or provides it to the outside through the network communication network, and converts the advertisement data of another advertiser provided from the outside through the network communication network into an advertisement to display the advertisement of another advertiser. N (N is a natural number) advertiser module to display; And an advertisement server module which is communicatively connected to the N advertiser modules through the network communication network to store and store advertisement data provided by the N advertiser modules in a database and selectively provide advertisement data to the N advertiser modules at a selected time. do.

The advertiser module inputs the advertisement data to be provided internally or externally through the network communication network, and provides advertisement data provided from the terminal or advertisement data of another advertiser provided from the outside through the network communication network. And a gateway for receiving and converting the advertisement into an advertisement, and a display device for displaying the advertisement converted by the gateway.

In the above, the advertisement data includes data on the position and time of displaying the advertisement and the advertisement contents.

In the above, the gateway is constituted by a PC or a settop box, and the display device is constituted by a small LED display panel, an LCD display panel, or a TV.

In addition, the advertisement method according to the present invention for achieving the above object is the step of inputting the advertisement data by the terminal of each of the N (N is a natural number) advertiser module, and determining whether the input advertisement data is for internal or external advertising And converting the input advertisement data into an advertisement that can be displayed by the gateway if the input advertisement data is for internal self advertisement, displaying the advertisement provided by the gateway on a display device, and then performing the self advertisement for each advertiser. If the advertisement data is for external advertising, transmitting to the advertisement server module through a network communication network, analyzing and storing the type of advertisement data under the control of the advertisement delivery server, and storing it as a database; Select advertising data in the gateway of the advertiser module Transmitting the advertisement data to the advertisement so that the gateway selectively received the advertisement data can display the advertisement data, and displaying the advertisement provided by the gateway on a display device to display advertisements of other advertisers. Steps.

In the above, the advertisement data includes the position and time of displaying the advertisement and data of the advertisement contents.

Therefore, the present invention has the advantage that the number of advertisers can display the advertisement in the shop of other advertisers in other locations as well as their own shop, thereby increasing the advertising effect.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a block diagram of an advertising system used in the present invention.

Advertising system according to the present invention is N (N is a natural number) network communication network 10, the advertiser module (20-1) (20-2). 20-N and the advertisement server module 30.

The network communication network 10 is a communication network such as a wired internet, a wireless internet, a wired telephone network, or a wireless telephone network. N advertiser modules 20-1 and 20-2. The communication line between the 20-N and the advertisement server module 30 is connected to each other so that data communication related to the mutual advertisement service is performed.

N advertiser modules 20-1 and 20-2. 20-N are respectively installed in the shops of the advertisers, and the terminals 21-1 and 21-2. (21-N), gateways 23-1 and 23-2. 23-N and display apparatuses 25-1 and 25-2. And (25-N).

In the above description, the terminals 21-1 and 21-2 are provided. 21-N provides advertisement data to the advertisement server module 30, which will be described later, through the network communication network 10, and comprises a PC, a mobile communication terminal, or a smart terminal. That is, the terminals 21-1 and 21-2. 21-N indicates display devices 25-1 and 25-2 to display the advertisement. The advertisement data such as the position and time of displaying the advertisement of 25-N and the data of the advertisement content are selected and provided to the advertisement server module 30. In addition, the terminals 21-1 and 21-2. 21-N transmits its own advertisement data to the gateways 23-1 and 23-2. It is provided to (23-N).

Gateway 23-1 and 23-2; 23-N denotes each of the terminals 21-1 and 21-2. 21-N or an advertisement conversion capable of displaying advertisement data input through the network 10, which is configured as a PC or a settop box. In the above description, the terminals 21-1 and 21-2 are provided. Each gateway 23-1 and 23-2 at 21-N; The advertisement data input into 23-N is the advertisement data of the advertiser's shop.

Display apparatuses 25-1 and 25-2. 25-N denotes the gateways 23-1 and 23-2. The advertisement data converted at 23-N is displayed. The display apparatuses 25-1 and 25-2. Numeral 25-N is composed of a small LED display panel, an LCD display panel, a TV, or the like.

N advertiser modules 20-1 and 20-2. 20-N denotes gateways 23-1 and 23-2. 23-N and display apparatuses 25-1 and 25-2. It is preferably configured as (25-N), but may be configured as a TV including the function of the set-top box.

The advertisement server module 30 is composed of a homepage 31, an advertisement delivery server 33, and a storage server 35. N advertiser modules 20-1, 20-2,... A communication connection is made with each of (20-N).

In the above description, the homepage 31 includes N advertiser modules 20-1 and 20-2 communicating with the ad server module 30 through the network communication network 10. A communication connection is smoothly performed by supporting a protocol for dynamically allocating an IP (Internet Protocol) address of (20-N). In addition, the homepage 31 is composed of N advertiser modules 20-1, 20-2,. ... Terminal 21-1 and 21-2 of 20-N. Display apparatuses 25-1 and 25-2 to which 21-N displays advertisements. Allows you to choose the location of the 25-N, the time to display it, and the content of the advertisement.

The advertisement delivery server 33 includes N advertiser modules 20-1 and 20-2. Control the construction of a database of advertisement data provided by 20-N. And, the advertisement delivery server 33 is N advertiser module (20-1) (20-2). When the communication connection with each of the 20-Ns is made, the form data for the advertiser authentication is transferred to the N advertiser modules 20-1 and 20-2. 20-N, so that N advertiser modules 20-1, 20-2,... Authentication is performed by advertiser authentication data input from 20-N. In addition, the advertisement delivery server 33 is N advertiser module (20-1) (20-2). N-advertiser modules 20-1 and 20-2 sequentially select the selected advertisement data at the time selected by 20-N. (20-N) each of gateways 23-1 and 23-2. Forward to (23-N).

The storage server 35 controls the N advertiser modules 20-1, 20-2... Under the control of the advertisement delivery server 33. The database is classified and stored according to the designated list of advertisement data provided by 20-N.

In the above, the ad server module 30 includes N advertiser modules 20-1 and 20-2. 20-N may selectively provide the advertisement data according to the location and time selected. In other words, taking the real estate agency as an example, the N advertiser modules (20-1) 20-2 ... installed in the real estate agents distributed in N locations. Each of the 20-Ns can not only advertise their own advertisement, but can also increase their advertising effect because they can advertise their own through the advertiser module of another advertiser in another location.

2 is a flowchart illustrating an advertisement method according to an example of the present invention.

Referring to step 1 (S1), N advertiser modules 20-1 and 20-2. (20-N) terminals 21-1 and 21-2, respectively. 21-N inputs advertisement data. In the above, the advertisement data may include a location and time for displaying an advertisement, data of advertisement contents, and the like. In the above description, the terminals 21-1 and 21-2 are provided. 21-N may be configured as a PC, a mobile communication terminal, or a smart terminal.

Referring to step 2 (S2), each terminal 21-1, 21-2... If it is determined that the advertisement data input in 21-N is for an external advertisement, and referring to step 3 (S3), if it is determined in step 2 (S2) that the advertisement data is not for an external advertisement, that is, for the advertiser's own advertisement, the gateway (23-1) (23-2)... 23-N converts the provided advertisement data into advertisements for display. The above may be configured as a PC or a settop box.

Referring to step 4 (S4), gateways 23-1 and 23-2. Advertisements provided through the display device 25-1 to 25-2. 25-N displays N advertiser modules 20-1 and 20-2. 20-N advertises its own advertisement for each advertiser. In the above-described display apparatus 25-1, 25-2. The 25-N may be composed of a small LED display panel, an LCD display panel, a TV, or the like.

Referring to step 5 (S5), if it is determined in step 2 (S2) that the advertisement data is for an external advertisement, each terminal 21-1 (21-2). 21-N transmits the advertisement data to the advertisement server module 30 via the network communication network 10. And, under the control of the advertisement delivery server 33, the storage server 35 is divided into N advertiser modules 20-1, 20-2,. Each terminal 21-1 and 21-2 of the 20-N; The type of advertisement data provided by 21-N is analyzed, databaseized, and stored.

Referring to step 6 (S6), N advertisement module (20-1) (20-2). Check that the display is available at the installed position at (20-N). Then, N advertisement modules 20-1 and 20-2 are selected at the time when the advertisement delivery server 33 is selected. Gateways 23-1 and 23-2 of those installed at selected positions among (20-N). The advertisement data is sent to 23-N.

Referring to step 7 (S7), N advertiser modules (20-1) (20-2). Gateways 23-1 and 23-2 of (20-N). Receiving advertisement data of 23-N converts the displayable advertisement.

Referring to step 8 (S8), display apparatuses 25-1 and 25-2 are provided. 25-N denotes the gateways 23-1 and 23-2. Display the converted advertisement at 23-N. At this time, the display apparatuses 25-1 and 25-2. 25-N displays an advertisement of another advertiser instead of its own advertisement. Therefore, other advertisers may include N advertiser modules 20-1 and 20-2, including their own. Display devices 25-1 and 25-2 of (20-N). Advertisement can be made at (25-N), thereby increasing the advertising effect.

As described above, the present invention is only one embodiment, and the present invention is not limited to the above-described embodiments, and various modifications may be made by those skilled in the art within the technical spirit of the present invention. It is possible.

1 is a block diagram of an advertising system used in the present invention.

2 is a flowchart illustrating an advertising method according to an example of the present invention.

Explanation of symbols on the main parts of the drawings

10: network communication network

20-1, 20-2. 20-N: Ad Server Module

21-1, 21-2. 21-N: Terminal

23-1, 23-2. 23-N: Gateway

25-1, 25-2. 25-N: Display device

30: Ad Server Module 31: Homepage

33: advertisement delivery server 35: storage server

Claims (7)

A network communication network which connects a plurality of unspecified communication lines to perform data communication with each other; It converts the advertisement data provided internally into an advertisement and displays the advertiser's own advertisement or provides the advertisement to the outside through the network communication network, and converts the advertisement data of another advertiser provided from the outside through the network communication network into an advertisement to display the advertisement of another advertiser. N (N is a natural number) advertiser module to display; And an advertisement server module which is communicatively connected to the N advertiser modules through the network communication network to store and store advertisement data provided by the N advertiser modules in a database and selectively provide advertisement data to the N advertiser modules at a selected time. Advertising system. The method according to claim 1, wherein the advertiser module, A terminal for inputting the advertisement data and providing the advertisement data internally or externally through the network communication network; A gateway for receiving advertisement data provided from the terminal or advertisement data of another advertiser provided from the outside through the network communication network and converting the advertisement data into advertisements; Advertising system comprising a display device for displaying the advertisement converted in the gateway. The advertisement system of claim 1, wherein the advertisement data includes data of an advertisement content and a location and time to display an advertisement. The advertising system of claim 1, wherein the gateway is configured of a PC or a settop box. The advertisement system according to claim 1, wherein the display device comprises a small LED display panel, an LCD display panel, or a TV. Inputting advertisement data by each terminal of N (N is a natural number) advertiser modules; Determining whether the input advertisement data is for an internal or external advertisement; Converting the input advertisement data into an advertisement that can be displayed by the gateway if the internal advertisement is for internal advertisement; Displaying an advertisement provided from the gateway on a display device to perform an advertisement of each advertiser; If the input advertisement data is for an external advertisement, transmitting the advertisement data to an advertisement server module through a network communication network and analyzing and storing the type of advertisement data under the control of an advertisement delivery server; Selectively transmitting, by the advertisement delivery server, advertisement data to gateways of the N advertiser modules at a selected time; Converting the advertisement data into an advertisement so that the gateway selectively receives the advertisement data; And displaying the advertisement of another advertiser by displaying the advertisement provided from the gateway on a display device. The method of claim 6, wherein the advertisement data includes data of an advertisement content and a location and time to display the advertisement.
KR1020070106011A 2007-10-22 2007-10-22 System for servicing an advertisement and method thereof KR20090040586A (en)

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KR1020070106011A KR20090040586A (en) 2007-10-22 2007-10-22 System for servicing an advertisement and method thereof

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017094987A1 (en) * 2015-11-30 2017-06-08 (주)포스트미디어 Advertisement method using led electronic display board

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017094987A1 (en) * 2015-11-30 2017-06-08 (주)포스트미디어 Advertisement method using led electronic display board

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