KR20090039197A

KR20090039197A - Administration method self-control advert of model business internet

Info

Publication number: KR20090039197A
Application number: KR1020070104693A
Authority: KR
Inventors: 이진협
Original assignee: 주식회사 사람인
Priority date: 2007-10-17
Filing date: 2007-10-17
Publication date: 2009-04-22

Abstract

The present invention relates to a method for operating autonomous advertising of the Internet business model.

The present invention for this purpose, the advertiser through the database connected to the home page providing server on the Internet to perform the control in a flexible manner as well as autonomous advertisement creation in real time according to the format provided by the operator; Placing an advertisement for each condition on the basis of various viewer conditions; A member who is a viewer receives the entire advertising fee as revenue in return for viewing the advertisement; The member registers additional information required by the site as an operator in addition to the basic personal information as a payment for the profit; And a member dedicating a portion of the revenue received as a donation through a donation database.

According to the present invention configured as described above, the advertiser makes a flexible and autonomous advertisement, and pays the full amount of the advertising revenue generated therefrom in the form of points in exchange for the member's advertisement. In addition, they have the pride and precedence of helping others with their donation reserves so that they can seek to increase sales and maximize membership.

Description

Self-control advert of the Internet business model {administration method self-control advert of model business internet}

The present invention relates to a method of operating an autonomous advertisement of the Internet business model, and more specifically, the advertiser creates a flexible and autonomous advertisement, and pays all the advertising revenue generated therefrom in the form of points in exchange for the member's advertisement. A certain percentage of the points paid is to increase the profit by giving, and to have the pride and precedence of helping others with their donation reserves, so that they can seek to increase sales and maximize membership.

As is well known, a business model is a plan or business idea of how to provide a product or service to a consumer, how to market it, and how to make money.

The business model patents have been filed and registered in the past.

Meanwhile, the advertisement method of the existing porter site is as follows.

In other words, most advertising sites were operated in such a way that advertisers paid advertisement costs to advertisement managers and agencies.

However, once an advertisement is entrusted, it is not possible to confirm the response and the effects of the advertisement viewers indirectly and to immediately take an immediate effect on the effects. Therefore, the existing methods expose many disadvantages as follows.

First, advertisers can use the advertising fee based on the advertising rate of the operating site by the number of members.

There is a problem that can only be determined.

Second, there is a problem that an advertiser may have distrust with the number of hits presented by an operator and the actual advertising effect.

Third, the advertiser cannot target the advertisement according to the condition of the viewer desired by the advertiser. This is because members of each advertising site often do not provide additional information necessary for target advertising.

Fourth, advertisers can not expose their advertisements when and when needed. Because most sites only determine the location and size of the page, it is difficult for real-time advertisers to advertise at the desired time and time.

Fifth, advertisers cannot arbitrarily engage members in their advertising. Because site operators are all about repositioning and resizing the ground as a means of triggering member interest in advertising.

Therefore, most of the advertisers have a meeting about online advertisements for the above reasons. As a solution, target advertisements are gradually increasing as an alternative, but the current system is not progressing due to the limitation of system configuration.

The present invention has been made in order to solve the above problems of the prior art, and the first object is to provide an advertisement database, an advertising point database, a member point database and a donation point database in the homepage providing server, The second objective is to allow advertisers to control autonomous advertisements in real time and to control them directly on the site by the above-described technical configuration. The third objective is to allow advertisers to show advertisements on conditional terms under various viewing conditions. The fourth purpose is to allow members who are viewers to receive the full amount of advertising costs in return for viewing the advertisement. The fifth purpose is to register additional information required by the site in addition to basic personal information as a benefit against the revenue. The sixth purpose member receives A certain portion of the donation was donated to help people in need, and the seventh purpose is to attract a large number of members by gaining real money while at the same time inspiring members. The purpose is to provide a method of operating autonomous advertising in the Internet business model that creates an environment in which advertisers can display advertisements with the maximum cost-effectiveness.

In order to achieve the above object, the present invention provides a method of operating an Internet business model, in which the advertiser is able to flexibly control autonomous advertisement creation in real time according to a format provided by an operator through a database connected with a homepage providing server on the Internet. Performing; Placing an advertisement for each condition on the basis of various viewer conditions; A member who is a viewer receives the entire advertising fee as revenue in return for viewing the advertisement; The member registers additional information required by the site as an operator in addition to the basic personal information as a payment for the profit; And a member dedicating a portion of the received revenue as a donation through a donation database. The member provides a method of operating an autonomous advertisement of an internet business model.

As described in detail above, the present invention provides the homepage providing server with an advertisement database, an advertisement point database, a member point database, and a donation point database.

In addition, the present invention is to allow advertisers to control autonomous advertising in real time and directly control it on the site.

The present invention also allows advertisers to place advertisements on conditional terms under various viewing conditions.

In addition, the present invention is to allow a member who is a viewer to receive the full amount of advertising costs in return for viewing advertisements.

In addition, the present invention allows the member to register additional information required by the site in addition to the basic personal information as a benefit against the revenue.

In addition, the present invention is to help a difficult person by dedicating a portion of the revenue received by the members as donations.

As described above, the present invention can attract a large number of members by obtaining actual cash income and incentivizing the members as described above, and based on this, the advertiser can appropriately display an advertisement having the maximum cost-effective environment. It is a very useful invention that can be made.

Hereinafter, described in detail with reference to the accompanying drawings a preferred embodiment of the present invention for achieving this effect are as follows.

Autonomous advertising management method of the Internet business model applied to the present invention is configured as shown in Figs.

In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

The following terms are terms set in consideration of functions in the present invention, which may vary depending on the intention or custom of the producer, and their definitions should be made based on the contents throughout the specification.

First, as shown in FIG. 1, the present invention is provided with a database 20 connected to a homepage providing server 10. The database 20 includes an advertisement database 21 and an advertisement point database 22. And the member point database 23 and the donation point database 24 is provided with a connection.

At this time, the advertisement database 21 is any one selected from GIF, flash, Flex, graphics, avatar.

In addition, the advertising point database 22 is to enable the cash to continue advertising, it is to allow the advertiser to charge (increase) the exhausted advertising point.

In addition, the member point database 23 receives the advertisement request confirmation requested by the operator only when the member clicks on the graphic of the designated shape appearing at any time when the advertisement is viewed through the database, and the advertisement viewing confirmation is obtained by the advertiser. It will be used as an advertising effect analysis data provided to the.

In addition, the donation point database 24 is configured to pay a donation to a beneficiary bank transaction account when a beneficiary is designated by beneficiary selection.

On the other hand, the present invention may be variously modified and may take various forms in applying the above configuration.

And it is to be understood that the invention is not limited to the specific forms referred to in the above description, but rather includes all modifications, equivalents and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood that.

Referring to the operation and effect of the autonomous advertising operation method of the present invention Internet business model as described above are as follows.

First, the present invention, through the database 20 connected to the homepage providing server 10 on the Internet, the advertiser goes through a step of flexibly controlling the autonomous advertisement creation in real time according to the format provided by the operator.

In addition, the present invention goes through the step of the advertiser to place the advertisements for each condition on the condition of various viewers.

In addition, the present invention goes through a step in which a member who is a viewer receives a full advertising fee in return for the advertisement viewing.

In addition, the present invention goes through a step in which the member registers additional information required by the site as an operator in addition to the basic personal information as a benefit against the profit.

In addition, the present invention provides a method of operating autonomous advertising of the Internet business model through the step of dedicating a portion of the revenue received by the member as a donation through the donation database 24.

The more specific method of the present invention described above will be described in detail with reference to FIG. 3.

That is, the advertiser directly determines the amount of advertising and increases (charges) regardless of the number of times. At this time, the advertiser decides the viewing point once, and according to how many members can see, the total advertisement amount (one viewing point and the number of viewing members) is registered in the database 20 (21), and the advertisement view list The one-time viewing point is sorted in order of advertisement priority so that competition between advertisers is induced. In addition, the total advertising point is exhausted as the member watches and displays the amount and balance of the real time, and the used advertising point can be charged (increased) to the advertiser.

At this time, the viewing point can be changed once according to the advertisement effect and the advertising budget, and the ranking of the advertisement view list is changed according to the changed point.

In addition, the present invention is to allow the advertiser to set the advertisement start period and time and viewing conditions, in particular, advertisers to view the advertisement membership, region, gender, hobbies, purchase type, age, exposure time of the day, advertising Of course, the publication period may be determined and published in the database 20 (21), and the advertisement exposure may be paused and released according to the advertisement effect.

In addition, the present invention allows the member to obtain a one-time viewing point of the corresponding advertisement when viewing the advertisement through the database 20, 22, and in particular, searches by category, condition, and one-time viewing point through the advertisement view. You will watch the advertisement through.

The present invention also obtains points by receiving the advertisement viewing confirmation required by the operator only when the member clicks on the graphic of the designated shape appearing at any time when viewing the advertisement through the database 20, 22, and the advertisement viewing confirmation Will be used as an advertising effect analysis data provided to advertisers.

In addition, the additional information applied to the present invention registers the data necessary for the target marketing of the advertiser in the member point database 23, which includes an address, a mobile phone number, a gender, an age, a hobby, a religious purchase propensity, and the like.

In addition, the present invention is to purchase goods including the other company (partnership) goods in the cash or integrated point shop the points obtained by the member, in particular, the member to the operator when the acquired points are more than the threshold set by the operator Cash can be requested for exchange, and the operator will transfer the requested amount to the requesting member's bank account in a 1: 1 ratio of cash to points within the requested date.

The present invention described above will be described with reference to the flowchart of FIG. 2.

In other words, the contract between the advertiser and the operator is made online on the Internet, and through the homepage providing server 10, the advertiser makes an advertisement contract according to a form provided by the operator, and directly uploads his advertisement online. )do. At this time, the advertiser deposits the advertisement amount determined by the advertiser and the contract becomes effective.

In the advertiser autonomously determining the advertisement amount according to a form provided by the operator, the advertisement amount is automatically determined when the one-time viewing point and the number of viewing members are filled out among the form items.

In this case, the total advertising amount refers to the number of viewing points and the number of viewers, and the point of viewing point refers to the point of cost for the member to watch the advertisement once, and the number of viewing members indicates the number of members who watch the advertisement. it means. One-time viewing points and the number of viewers can be entered autonomously by the advertiser's judgment of his / her budget, and the total amount of advertising is written in cash: points = 1: 1.

For example, if one viewing point is 50 points and you want to show it to 100 members, the total amount (total points) is 5,000 won.

As described above, the advertiser registers the amount of money and membership condition exposure conditions in the advertisement database 21 at the time of initial registration, and at this time, the advertiser registration modification is terminated through charging and condition modification.

On the other hand, the member is to check the advertisement by selecting and starting the advertisement after viewing the advertisement list in the advertisement database 21.

In this case, if the advertisement is not confirmed, the advertisement is terminated, and when the advertisement is viewed, the point increase status and donations are dedicated through the advertisement point database 22, and the points are stored in the member point database 23. , The donation is stored in the donation point database 24.

In addition, the member will be able to use the points through the membership point database 23 to purchase goods in the cash payment application and integrated point shop.

In addition, some of the profits received by the members will be used as donations, and the use of the donations will be paid in cash to the beneficiaries through the donation point database (24) to help the needy people. It is to contribute.

The technical idea of the method of operating the autonomous advertisement of the Internet business model of the present invention is actually capable of repeating the same result. In particular, by implementing the present invention, it is possible to promote the technological development and contribute to the industrial development, which is worth protecting.

1 is a block diagram of a method for operating an autonomous advertisement of the Internet business model applied to the present invention.

Luck diagram.

Figure 2 is a flow of the autonomous advertising management method of the Internet business model applied to the present invention

I'm too.

3 is a description of a method for operating an autonomous advertisement of the Internet business model applied to the present invention.

brightness.

10: homepage providing server

20: database

21: Advertising database

22: Ad point database

23: Member Point Database

24: Donation Point Database

Claims

In the operation method of the Internet business model,

Through the database connected to the homepage providing server on the Internet, the advertiser performs elastic control in addition to autonomous advertisement in real time according to a form provided by the operator;

Placing an advertisement for each condition on the basis of various viewer conditions;

A member who is a viewer receives the entire advertising fee as revenue in return for viewing the advertisement;

The member registers additional information required by the site as an operator in addition to the basic personal information as a payment for the profit; And

Member dedicates a portion of the revenue received as a donation; autonomous advertising operating method of the Internet business model, characterized in that it comprises a.

According to claim 1,

The advertiser directly decides the amount of advertising directly and increases (charges) regardless of the number of times, but the total amount of advertising is determined by the number of members who can see the advertiser by determining the viewing point once. And the number of viewing members) are registered in the database, and the advertisement view list is sorted in order of advertisement priority, with the highest viewing point, leading to competition among advertisers, and the total advertising points are exhausted as members watch. Displaying the amount and balance in real time, the exhausted advertising point is charged (increased) to the advertiser autonomous advertising operating method of the Internet business model.

According to claim 1,

The advertiser sets the advertisement start period and time and the conditions for viewing the advertiser, but the advertiser sets the membership qualification, region, gender, hobbies, purchase type, age, exposure time of the day, ad serving period, etc. to be viewed in the database. In addition, the autonomous advertising operation method of the Internet business model, characterized in that it is possible to pause and release the advertising exposure in accordance with the advertising effect.

According to claim 1,

The member obtains one viewing point of the corresponding advertisement when viewing the advertisement through the database, and also views the advertisement by searching by category, condition, and one viewing point through the advertisement view. How to run autonomous advertising in your business model.

According to claim 1,

When the member clicks on the graphic of the designated shape appearing at any time when viewing the advertisement through the database, the member receives the advertisement viewing confirmation requested by the operator to obtain points. The advertisement viewing confirmation is the advertisement effect analysis data provided to the advertiser. Autonomous advertising management method of the Internet business model, characterized in that utilized.

According to claim 1,

The additional information of the Internet business model, characterized in that the data necessary for the target marketing of the advertiser registered in the member point database 23, including the address, mobile phone number, gender, age, hobbies, religious purchase propensity, etc. How to run autonomous advertising.

According to claim 1,

The member purchases the merchandise, including the other points (partners), in the cash or integrated point shop, and the member can request cash exchange from the operator if the acquired points are higher than the threshold set by the operator. And wherein the operator transfers the requested amount of money to the bank account of the requesting member so that the ratio of points and cash is 1: 1.