KR20160017256A

KR20160017256A - Marketing appratus by providing reward in installments and operaing method thereof

Info

Publication number: KR20160017256A
Application number: KR1020140099133A
Authority: KR
Inventors: 김영기
Original assignee: 김영기
Priority date: 2014-08-01
Filing date: 2014-08-01
Publication date: 2016-02-16

Abstract

According to an embodiment of the present invention, a method for operating a marketing device by using partial compensation payments includes the steps of: transmitting an advertisement content requesting a predetermined user response for a user; receiving the user response for the advertisement content from the user; determining the validity of the user response; reflecting compensation information for the user response in a compensation information database of the user based on the compensation payment conditions set for the advertisement content when the user response is valid; determining the partial compensation payment amount to be paid to the user at a predetermined settlement date with reference to the compensation information database; and paying the partial compensation payment amount to the user. The compensation information includes a compensation item corresponding to the user response and the partial payment information regarding the compensation item.

Description

Field of the Invention < RTI ID = 0.0 > Field of the Invention < / RTI >

The present invention relates to a marketing device and a method of operating the same through a compensation payment division, and more particularly, to a marketing device and an operation method thereof by dividing a compensation amount for a user response to a user who has made an active user response with respect to advertisement contents, The present invention relates to a marketing device and a method of operating the same through a compensation payment division that can improve the marketing effect of content.

A portable user terminal such as a smart phone or a tablet PC provides various data transmission services and various additional services, so that it is a functional multimedia communication device. Recently, the penetration rate of such a user terminal has been rapidly increasing, and it is now becoming a necessity for modern people. Along with the spread of user terminals, the mobile advertising market has also grown steadily, and advertisers are predicting the possibility of mobile advertising and constantly expanding the budget.

However, in the conventional mobile advertisement, a simple form of message advertisement and banner advertisement contents are mainstream. Therefore, the conventional mobile advertisement simply exposes the advertisement contents to the user, and the marketing effect is reduced. In order to improve such a conventional mobile advertisement method, in recent years, advertisement contents are exposed on a user terminal, and when a purchase activity is performed at a predetermined purchase site linked to advertisement contents, A mobile advertisement method has been proposed to improve sales.

However, in this mobile advertisement method, since the action of the user who is compensated for the points is very limited, and only the paid points are used only when the user makes an additional purchasing action at the purchase site, There is a limit in that the effect of attracting users is insufficient. In addition, in order to actualize the paid compensation, additional actions such as the purchase of other goods are required, so that it does not provide substantial compensation that satisfies the user who has actively performed the response act such as the purchase action of the product in relation to the advertisement contents There was a problem.

Disclosure of Invention Technical Problem [8] Accordingly, the present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and a system for exposing advertisement contents to a user, The present invention provides a marketing device and a method of operating the same through a compensation payment division that can improve the marketing effect of advertisement contents.

According to an embodiment of the present invention, a method of operating a marketing device through compensation payment division is provided. The method comprising: transmitting advertisement content to a user requesting a predetermined user response; Receiving the user response to the advertisement content from the user; Determining validity of the user response; If the user response is valid, reflecting compensation information for the user response to the user's compensation information database based on a compensation payment condition set for the advertisement content, the compensation information including a compensation item corresponding to the user response And division payment information for the compensation item; Determining a dividend payment amount to be paid to the user on a predetermined settlement date with reference to the compensation information database; And paying the divided payment compensation amount to the user.

According to an embodiment of the present invention, there is provided a computer-readable recording medium having recorded thereon a program for performing a method of operating a marketing device through a compensation payment division.

According to an embodiment of the present invention, a marketing device through compensation payment is provided. The marketing device includes: a communication unit that transmits advertisement contents requesting a predetermined user response to a user and receives the user response to the advertisement contents from the user; A compensation information database including compensation information for the user response, the compensation information including a compensation item corresponding to the user response and division payment information for the compensation item; A response determining unit determining the validity of the user response; A compensation information management unit for reflecting the compensation information to the user's compensation information database based on a compensation payment condition set for the advertisement content if the user response is valid; And a compensation payment unit for referring to the compensation information database to determine a split payment compensation amount to be paid to the user on a predetermined settlement date and to pay the split compensation compensation amount to the user.

According to the present invention, a predetermined amount of compensation is accumulated for a user who has performed a user response to the advertisement content, and the user is paid in part by paying the compensation amount in a manner that periodically receives a discount from the financial settlement amount such as the card settlement amount and communication cost, It is possible to provide real compensation for the discount to the advertiser and to provide data for the consumer of the advertisement contents, development of the product for the future, development of the corporate image enhancement strategy, promotion of the company, Financial companies will be able to offer benefits such as inducing users to join a card, increasing card usage, and encouraging them to join a telecom service.

According to the present invention, it is possible to maximize the marketing effect through the advertisement contents by effectively inducing the user's access to the advertisement contents and performing the user response such as the purchase of the goods.

According to the present invention, a quiz answer related to the advertisement content is requested in a user response, thereby providing the user with a sense of fun and achievement in performing a user response, and at the same time, the degree of concentration on the advertisement content can be increased.

According to the present invention, it is possible to reduce the total cost of marketing by allowing the advertisement content provider to spend additional marketing costs for paying compensation amount only for advertisement contents, At the same time, the liquidity of the funds can be ensured.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 shows a network including a marketing device through compensation payment division according to an embodiment of the present invention.
FIG. 2 illustrates a marketing apparatus according to an embodiment of the present invention.
FIG. 3 illustrates an example of a compensation information database in a marketing device through compensation-based payment division according to an embodiment of the present invention.
4 and 5 illustrate a method of operating a marketing device by way of a compensation payment division according to an embodiment of the present invention.
FIG. 6 illustrates a method of operating a marketing device through a compensation payment division according to another embodiment of the present invention.
FIG. 7 illustrates a method of operating a marketing device through compensation payment division according to another embodiment of the present invention.
FIG. 8 is a diagram illustrating an example in which advertisement contents are provided to a user, in a marketing device according to an embodiment of the present invention;

Hereinafter, embodiments according to the present invention will be described with reference to the accompanying drawings. It should be noted that, in adding reference numerals to the constituent elements of the drawings, the same constituent elements are denoted by the same reference numerals even though they are shown in different drawings. In the following description of the embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the difference that the embodiments of the present invention are not conclusive. In addition, embodiments of the present invention will be described below, but the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 shows a network including a marketing device through compensation payment division according to an embodiment of the present invention.

1, the marketing device 100 according to an embodiment of the present invention includes at least one user 10, an advertisement content provider 20, And the financial company 30, as shown in FIG.

The user 10 receives advertisement contents transmitted from the marketing device 100 by connecting to a predetermined website using a user terminal or by driving a predetermined advertisement content providing application on the user terminal, Lt; RTI ID = 0.0 > advertisements. &Lt; / RTI > Here, the user response is a predetermined positive response action required of the user 10 in relation to the advertisement content, and includes a viewing of the transmitted advertisement content, a quiz answer related to the advertisement content, a survey answer, a comment input, And an application recommendation. Purchase of a product during a user response may include not only purchasing a commodity, an agricultural product, a travel product, a cultural product, etc., but also joining an arbitrary service such as an insurance. In addition, the application recommendation during the user response may include a method of sharing a predetermined application related to the advertisement contents including the advertisement content providing application to other users 10 through a social network service (SNS), a messenger, Lt; / RTI > In exchange for performing a user response to the advertisement contents, the user 10 can receive payment by dividing a predetermined compensation amount from the marketing device 100 for a predetermined period. Here, the user terminal may include various types of terminals such as a mobile phone, a smart phone, a tablet PC, a smart clock, a notebook, and a desktop, and may be variously modified within a range known to those skilled in the art.

The advertisement content provider 20 may refer to a company, a group, an individual, etc. who pay a predetermined price through an association agreement and use the marketing device 100. The advertisement content provider 20 can provide advertisement contents to the user 10 through the marketing device 100. [ Here, the advertisement contents are functions of advertisement, advertisement, information transmission, etc. for any company, group or product including the advertisement contents provider 20, and may be text information, audio information, image information, image information, Lt; / RTI > In addition, the advertisement content provider 20 receives a valid user response to the advertisement content from the marketing device 100 and acquires data on the consumer (particularly, the preliminary customer), develops the product in the future, develops the corporate image improvement strategy And securing data for a variety of applications.

The financial company 30 can transmit information on the financial settlement price calculated for the user 10 to the marketing device 100 for a predetermined period. Here, the financial company 30 is a corporation that continuously or periodically provides predetermined services such as money rental, settlement payment, and communication services, and charges the user 10 for the usage details for a predetermined period, And may include a bank, a credit card company, a communication company and the like as a broad concept including an individual. In addition, the financial settlement amount may include a card settlement amount, a communication cost, and the like, which are charged for the usage details of the month of the month, for example, as a request for the financial company 30 to periodically request the user 10 to make a payment .

The marketing device 100 transmits the advertisement content to the user 10 and performs a series of processes for dividing and paying the compensation amount for a valid user response performed by the user 10 on the advertisement content during the compensation payment period . Particularly, the marketing apparatus 100 receives the financial settlement amount calculated for the user 10 for a predetermined period from the affiliated financial institution 30, and at least a part thereof is paid on behalf of the user 10 The user 10 that has performed a valid user response can be provided with the compensation amount for the user response partly. That is, for example, the marketing apparatus 100 receives the card payment amount of the current month calculated for the user 10 from the card company before the settlement date of the card payment amount, To the user 10 who has performed a valid user response in such a manner that the financial payment amount actually paid to the user 10 is discounted from the financial company 30 by paying the amount corresponding to the monthly compensation amount set for the monthly payment amount Can be paid in installments. These divisional payment schemes are illustrative, and various divisional payment schemes can be applied according to the embodiment to which the present invention is applied.

FIG. 2 illustrates a marketing apparatus according to an embodiment of the present invention.

2, a marketing apparatus 100 according to an embodiment of the present invention includes a communication unit 110, a compensation information database 120, a response determination unit 130, a compensation information management unit 140 ) And a compensation payment unit 150. [

The communication unit 110 may communicate with at least one of the user 10, the advertisement content provider 20, and the financial company 30. Specifically, the communication unit 110 may transmit advertisement contents requesting a predetermined user response to the user 10, and may receive a user response to the advertisement contents from the user 10. As described above, the user response may include at least one of watching the advertisement content, a quiz answer related to the advertisement content, a survey answer, a comment input, a product purchase, an application download, and an application recommendation. The communication unit 110 can also transmit a valid user response from the received user response to the advertisement contents provider 20 and can receive information on the financial settlement amount calculated for the user 10 for a predetermined period from the financial company 30 Can be periodically received.

The communication unit 110 may be a communication unit such as a LAN, a Wideband Code Division Multiple Access (WCDMA), a Long Term Evolution (LTE), a Wireless Broadband Internet (WiBro) The advertisement content provider 20, and the financial company 30 through wireless communication, wireless communication, and wireless fidelity. However, it should be understood that the present invention is not limited to the above-described embodiments, and various kinds of wired and wireless communication technologies applicable to the related art may be used according to the embodiments to which the present invention is applied.

The compensation information database 120 is created, managed and modified by the compensation information management unit 140 according to a user response of the user 10 and may include compensation information for a valid user response received from the user 10 have. Here, the compensation information may be composed of the compensation item (122 in FIG. 3) corresponding to the received used response and the division payment information (124 in FIG. 3) for the compensation item (122 in FIG. 3). 3) of the compensation item (122 in FIG. 3) and the compensation item (122 in FIG. 3) included in the compensation information database 120, the compensation payment unit 150 transmits a user response The user can pay out the compensation amount to the user 10 during the predetermined compensation payment period. A more detailed description of the compensation information database 120 will be described later with reference to FIG. 3, and a detailed description thereof will be omitted here.

The response determination unit 130 can determine whether the user response received from the user 10 through the communication unit 110 is valid. This is to prevent the advertisement content provider 20 requesting the publication of the advertisement content from being compensated for the meaningless user response in advance. The response determining unit 130 may determine whether or not the user response It can be judged whether it is valid or not. A specific example in which the response determining unit 130 determines whether or not the user response is valid will be described in detail with reference to FIG. 4 to FIG.

The compensation information management unit 140 can create, manage, and modify the compensation information database 120 for any user 10 that has transmitted a valid user response. Particularly, in the marketing device 100 according to an embodiment of the present invention, when the user response received by the response determination unit 130 is determined to be valid, the compensation information management unit 140 updates the A database for dividing and paying the compensation amount for the user response can be constructed by reflecting the compensation information for the user response in the compensation information database 120 on the basis of the compensation payment condition set for the advertisement contents.

The compensation payment unit 150 can determine the split payment compensation amount to be paid to the user 10 who has made a valid user response on the predetermined settlement date. More specifically, the compensation payment unit 150 refers to the compensation information database 120 of the user 10 at a predetermined settlement date and determines the compensation item remaining in the compensation term (122 of FIG. 3) 122) can be determined by adding up the compensation amount per unit period. The thus determined divided payment compensation amount is paid periodically by the compensation payment unit 150 to the user 10 so that the total compensation amount for each compensation item 122 in FIG. Will be paid.

Meanwhile, the compensation payment unit 150 implements the payment of the compensation amount for the user response in such a manner that at least a part of the financial settlement amount calculated for the user 10 is paid to the financial company 30 on behalf of the user 10 . Specifically, the compensation payment unit 150 periodically receives information on the financial settlement amount calculated for the user 10 from the financial company 30, and calculates an amount corresponding to at least a part of the divided payment compensation amount in the financial settlement amount The payment amount can be paid to the financial company 30 instead of the user 10. [ In this manner, at least a part of the financial settlement price for the user 10 is preprocessed, the compensation payment unit 150 is able to distribute the compensation amount for the user response. At this time, if the divided payment compensation amount is larger than the amount paid to the financial company 30, the compensation payment unit 150 causes the compensation payment unit 150 to calculate the balance of the divided payment compensation minus the amount paid to the financial company 30 To the user (10).

The communication unit 110, the compensation information database 120, the response determination unit 130, the compensation information management unit 140, and the compensation payment unit 150 shown in FIG. 2 can be implemented by a plurality of physical devices , And may be implemented by a single physical device. For example, each of the communication unit 110, the compensation information database 120, the response determination unit 130, the compensation information management unit 140, and the compensation payment unit 150 may use various methods such as using software or using firmware .

FIG. 3 illustrates an example of a compensation information database in a marketing device through compensation-based payment division according to an embodiment of the present invention.

The reward information database 120 is generated, managed and modified by the reward information manager 140 for the division of the compensation amount for the user response to each user 10 that has transmitted a valid user response, And may include compensation information for the user. At this time, the compensation information may be composed of the compensation item 122 corresponding to the user response and the division payment information 124 for the compensation item 122, as shown in Fig.

The compensation item 122 is created to correspond to each of the valid user responses received from the user 10 and is used by the compensation information management unit 140 for compensation May be registered on the information database 120.

The division payment information 124 for the compensation item 122 is for setting a specific method of dividing and paying the compensation amount for each compensation item 122 to the user 10 and managing the divided payment history of the compensation amount , And may be created based on the compensation payment condition set for each of the advertisement contents transmitted to the user 10 and registered on the compensation information database 120. The split payment information 124 for the compensation item 122 includes information about at least one of the compensation amount per unit period, the remaining payment period and the remaining compensation amount for each compensation item 122, as shown in FIG. In addition, it may further include information on the compensation payment period, the total compensation amount, and so on. Here, the compensation amount per unit period may refer to the compensation amount to be paid to the user 10 during a predetermined unit period, which becomes the compensation amount division payment period for any compensation item 122. [ The amount of compensation for each unit period is included in the divided payment compensation amount and is paid to the user 10 regularly by the number of times the compensation payment period is divided by the unit period so that the total compensation amount set for the user response is divided Be paid.

On the other hand, if the compensation amount per unit period for an arbitrary compensation item 122 is included in the divided payment compensation amount and is paid to the user 10, the compensation information management unit 140 updates the remaining compensation period for the compensation item 122, And information on at least one of the compensation amount can be updated. That is, each time the compensation amount for each unit term for the compensation item 122 is paid in the divided payment compensation amount, the compensation information management unit 140 subtracts the remaining payment period by the unit period, The information on the remaining pay period or the amount of the remaining compensation can be updated in such a manner as to be subtracted.

4 and 5 illustrate a method of operating a marketing device by way of a compensation payment division according to an embodiment of the present invention.

In step S410, the communication unit 110 may transmit the advertisement contents to the user 10 requesting a predetermined user response. Such advertisement contents are received by the user terminal used by the user 10 and may be displayed to the user 10 through a predetermined website or displayed to the user 10 through a predetermined advertisement content providing application. When transmitting the advertisement contents, when the user 10 performs a valid user response requested by the advertisement contents, the information on the payment condition of the compensation amount to be paid to the user 10 is transmitted to the user 10 together with the advertisement contents .

In step S420, the communication unit 110 may receive a user response to the advertisement content from the user 10. [ As described above, the user response may include at least one of watching a transmitted advertisement content, a quiz answer related to the advertisement content, a survey answer, a comment input, a product purchase, an application download and an application recommendation, In addition, various types of responses applicable in the field such as joining a predetermined website, sharing advertisement contents using social network service to other users, etc. may be included.

In step S430, the response determining unit 130 may determine the validity of the user response. Such validity determination can be performed in various ways depending on the type of user response. For example, if the user response is a quiz answer, the response determination unit 130 may determine whether the user response is valid by determining whether the received answer content matches a preset correct answer, In the case of the survey answer, the validity of the user response can be determined by confirming the answer of the user (10) to the question included in the questionnaire for validity determination. In addition, if the user response is a comment input, for example, the validity of the user response can be determined by checking the number of characters, whether or not the valid word is included, etc. If the user response is viewing for the advertisement content, The validity of the user response can be determined by checking whether the predetermined time has passed after the advertisement content is displayed to the user 10. [ In addition, for example, when the user response is an application download, the validity of the user response can be determined by checking whether the download of the application is completed through the application store linked to the advertisement content, , It is possible to determine the validity of the user response by checking whether the purchase of goods through the website linked to the advertisement contents or the completion of the service subscription is completed. In addition, for example, if the user response is a recommendation of the application, it is possible to check whether the recommendation or the shared post for the application is uploaded to the account of the user 10 on the affiliate network service linked to the advertisement content, The validity can be judged.

If the response determining unit 130 determines that the user response is valid, the reward information managing unit 140 proceeds to step S440 so that the reward information for the user response is reflected in the reward information database 120 of the user 10 . Specifically, when the response judgment unit 130 judges that the user response received from the user 10 is valid, the compensation information management unit 140 judges whether the user 10 responds to the user 10 based on the compensation payment conditions set for the respective advertisement contents, The compensation information for the user response can be reflected in the compensation information database 120 of FIG. Here, the compensation information may include a compensation item 122 corresponding to the user response and division payment information 124 for the compensation item 122, and the division payment information 124 for the compensation item 122 may include, As described above with reference to FIG. 3, information on the compensation payment period for each compensation item 122, the compensation amount per unit period, the remaining payment period, the remaining compensation amount, the total compensation amount, and the like.

On the other hand, if the response determining unit 130 determines that the received user response is not valid, the process returns to step S420 and waits for a new user response to the advertisement content.

Next, in step S450, the compensation payment unit 150 can determine the split payment compensation amount to be paid to the user 10 on a predetermined settlement date. More specifically, the compensation payment unit 150 refers to the compensation information database 120 of the user 10 at a predetermined settlement date, extracts the compensation item 122 for which the remaining payment period is left out of the compensation item 122, The sum of the compensation amounts per unit period for the extracted compensation items 122 can be determined to be the amount of compensation to be paid to the user 10. [ At this time, the due date may preferably be the same date every month.

In step S460, the compensation payment unit 150 may periodically provide the user 10 with the divided payment compensation amount. That is, the compensation payment unit 150 periodically distributes the division payment compensation amount to the user 10, for example, in such a manner that the division payment compensation amount determined on the same settlement date per month is paid within a predetermined period from the settlement date, The amount of compensation for the response can be distributed and paid. At this time, if the compensation amount per unit period for an arbitrary compensation item 122 is included in the divided payment compensation amount and is paid to the user 10, information about at least one of the remaining compensation period and the remaining compensation amount for the compensation item 122 It can be updated as described above with reference to Fig.

5, in step S460, information on the financial settlement price of the user 10 is received from the financial company 30 (S462), and the amount corresponding to at least a part of the divided payment compensation amount is transmitted to the financial institution 30), and a step S466 of paying the balance to the user 10 by subtracting the amount paid to the financial company 30 from the divided payment compensation amount (step S466).

In step S462, the communication unit 110 can receive information on the financial settlement amount calculated for the user 10 from the financial company 30 for a predetermined period of time. That is, for example, the communication unit 110 can request the financial company 30 to request information on the card settlement price, the communication fee, and the like calculated on a monthly basis on a monthly basis before the settlement date of the user 10 in the month. The reception of such information may be performed in response to the communication unit 110 requesting the information from the financial company 30 or by transferring the information by the financial company 30 on a predetermined date even if there is no such request.

When the information on the financial settlement amount is received, the compensation payment unit 150 can pay the financial institution 30 with an amount corresponding to at least a part of the divided payment compensation amount in step S464. That is, the compensation payment unit 150 pays the amount corresponding to at least a part of the divided payment compensation amount to the financial company 30 in such a manner that the money is transferred to the account of the financial company 30 as a prepayment amount for the financial settlement amount , So that at least a portion of the financial settlement proceeds can be prepaid. When the advance settlement of the financial settlement proceeds is made through this payment, the financial company 30 then subtracts the difference between the amount of money paid from the marketing device 100 and the financial settlement amount The user 10 charges the user 10 for the payment, so that the user 10 will be treated as having paid the financial settlement amount to the financial company 30 once the user has paid the requested amount.

According to the embodiment, the compensation payment unit 150 calculates the amount of the financial settlement amount calculated for a predetermined period based on the information on the financial settlement amount received from the financial company 30 and the compensation information database 120 of the user 10 The user 10 can generate the financial amount discount information including the information on the deduced details and the information on the remaining remaining period and remaining amount that can be subtracted thereafter. In this case, the generated financial amount discount details can be displayed to the user 10 by being transmitted to the user terminal at the request of the user 10. [ In addition, according to the embodiment, the compensation payment unit 150 is provided to the user 10 based on the compensation information database 120 of the user 10 on the basis of the next settlement date, And transmit it to the user terminal in response to a request from the user 10, so as to be displayed to the user 10. [

If the divided payment compensation amount is larger than the amount paid to the financial company 30, the process proceeds to step S466, and the compensation payment unit 150 transmits the balance obtained by subtracting the amount paid to the financial company 30 from the divided payment compensation amount to the user 10 ). This is because, for example, when the financial settlement amount calculated for the user 10 is smaller than the divided payment compensation amount, etc., the balance obtained by subtracting the amount paid to the financial company 30 from the divided payment compensation amount, To the user 10 in such a manner that the user 10 transfers money to the registered account, thereby making it possible to secure a substantial divided payment of the compensation amount for the user response. In addition to this payment method, according to the embodiment, the compensation payment unit 150 may be implemented to additionally reflect the remaining balance of the divided payment compensation amount at the time of calculating the split payment compensation amount at the next settlement.

The amount paid to the financial company 30 and / or the user 10 through the compensation payment unit 150 may be deducted from the amount paid by the advertisement content provider 20, Lt; / RTI >

4 to 5, the method 400 of operating the marketing device 100 through the compensation payment division according to an exemplary embodiment of the present invention may include receiving a valid user response received in association with the advertisement content, To the advertisement content provider 20 of the content. As described above, the advertisement content provider 20 can utilize the user response in various forms such as acquiring data for a preliminary customer, developing products for the future, and securing data for developing a corporate image improvement strategy.

As described above, the marketing device 100 through the compensation payment division according to the embodiment of the present invention accumulates a predetermined compensation amount to the user 10 who has made an active user response to the advertisement contents, The user is provided with substantial compensation such as a financial value discount to the user 10 by dividing and paying the compensation amount in such a manner as to receive a discount from the financial settlement price such as a communication fee, The company can provide benefits such as data acquisition for developing corporate image enhancement strategies, promotion of companies, and promotion of product sales. In addition, the financial company 30 can provide benefits such as inducing the user 10 to become a card member, Guidance, and so on.

FIG. 6 illustrates a method of operating a marketing device through a compensation payment division according to another embodiment of the present invention.

In the method 600 of operating the marketing device through the compensation payment division according to another embodiment of the present invention, the steps other than steps S664 to S666 are the same as those of the embodiment of the present invention described above with reference to FIGS. The description of steps S410 to S450 and S462 of the operation method 400 of the marketing device 100 according to the present invention will be omitted.

Specifically, if the information on the financial settlement amount is received from the financial institution 30 in step S662, the compensation payment unit 150 may pay the financial settlement amount to the financial company 30 in step S664. That is, when the information on the financial settlement amount calculated for the user 10 for a predetermined period is received from the financial company 30, the compensation payment unit 150 transmits the amount corresponding to the entire financial settlement amount to the financial institution 30 It is possible to perform prepayment for all the financial settlement proceeds on behalf of the user 10 by paying the money to the financial company 30 in such a manner as to transfer the money to the account.

Subsequently, in step S666, the compensation payment unit 150 can charge the user 10 with the balance of the financial settlement proceeds minus at least a part of the divided payment compensation amount. That is, in place of the user 10, the compensation payment unit 150 subtracts the divided payment compensation amount determined on the predetermined settlement date in the prepayment financial settlement amount and bills the remaining amount to the user 10, So that the user 10 can pay out the compensation amount to the user 10. At this time, if the user 10 only pays the requested amount, the user 10 is treated as having paid the financial settlement amount to the financial company 30 in full.

On the other hand, if the divided payment compensation amount is larger than the financial settlement amount, the compensation payment unit 150 transmits a notice informing the user 10 that the financial settlement amount has been paid in full, and subtracts the difference To be paid to the user 10 or additionally reflected when calculating the divided payment compensation amount for the next accounting period.

FIG. 7 illustrates a method of operating a marketing device through compensation payment division according to another embodiment of the present invention.

In the method 700 of operating a marketing device through compensation payment division according to yet another embodiment of the present invention, the steps other than steps S770 through S780 may be performed in accordance with an embodiment of the present invention described above with reference to FIG. It will be explained in the same manner as steps S410 to S460 of the operation method 300 of the marketing device through the compensation payment division,

In step S770, the response determination unit 130 may assign different weighted scores according to the type of the user response, and calculate the sum of the weighted scores for the valid user responses received from the user 10 during a predetermined calculation period . For example, a weighted score of a comment input related to the advertisement content is assigned as 1 point, a weighted score of a quiz answer or survey participation score is 2 points, and a weighted score of a purchase of goods is assigned as 5 points. Assuming that the comment input is 2 times, the valid quiz answer is 1 time, and the valid product purchase is 2 times, the response judgment unit 130 calculates the sum of weighted points as 14 points.

In step S780, the response determining unit 130 may set different types and times of user responses that can be performed by the user 10 during the next arithmetic period, according to the sum of the calculated weighted scores. That is, for example, when the sum of the calculated weighted scores is less than a predetermined minimum reference score, the user response that the user 10 can perform during the next coming calculation period is compared with the previous calculation period by the user response Only the rest of the user's responses except for the input of comments are performed, and if the sum of the calculated weighted scores is equal to or greater than the predetermined maximum reference score, the user 10 In response to the user response that can be performed, the response determination unit 130 may increase the number of user responses by one for each type of user response compared to the previous calculation period, and then, based on the sum of the calculated weighted scores, And to set the type and number of user responses that the user 10 can perform.

According to the embodiment, in accordance with the sum of the calculated weighted scores, the marketing device through the compensation payment division according to another embodiment of the present invention determines whether the user 10 It can be implemented so as to set whether the divided payment compensation amount that can be paid is paid or the payment ratio is set differently. In other words, for example, when the sum of the weighted scores is less than the predetermined minimum reference score, the user can be prevented from paying the divisional payment compensation amount to the next account settlement date, And the like.

As described above, the marketing device through the compensation amount division payment according to the additional embodiment of the present invention is capable of, during the calculation period that comes next, based on the sum of the weighted scores calculated according to the user response performed by the user 10 during the predetermined calculation period It is possible to induce the user 10 to participate in the continuous user response through a method of setting the type and the number of user responses that the user 10 can perform.

FIG. 8 is a diagram illustrating an example in which advertisement contents are provided to a user in a marketing device through compensation payment division according to an embodiment of the present invention. More specifically, FIG. 8 shows an exemplary screen in which advertising content transmitted from a marketing device is displayed on a user terminal.

The advertisement content transmitted from the marketing device 100 can be displayed to the user 10 by a predetermined web site connection on the user terminal or by running a predetermined advertisement content providing application, have. The advertisement content is displayed by first displaying an advertisement list composed of summary information on the advertisement content and displaying the selected advertisement content when the user 10 selects any advertisement content among the advertisement contents included in the advertisement list Can be implemented.

At this time, as shown in FIG. 8, information on compensation payment conditions such as a user response requested for the advertisement contents, a compensation amount for each unit period paid in response to a user, a compensation payment period, and the like are provided to the user 10 together with the advertisement contents .

The user 10 selects and watches any of the advertisement contents displayed on the screen of the user terminal, and displays the advertisement contents requested by the selected advertisement contents such as viewing, quiz answer, survey answer, comment input, Downloading, application recommendation, and the like to the marketing device 100, thereby receiving compensation for the user's response.

Meanwhile, the various embodiments described herein may be implemented by hardware, middleware, microcode, software, and / or a combination thereof. For example, various embodiments may include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays ), Processors, controllers, microcontrollers, microprocessors, other electronic units designed to perform the functions described herein, or a combination thereof.

Also, for example, various embodiments may be stored or encoded in a computer-readable medium including instructions. The instructions stored or encoded in the computer-readable medium may cause a programmable processor or other processor to perform the method, for example, when the instructions are executed. The computer-readable medium includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. The storage medium may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media can comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage media, magnetic disk storage media or other magnetic storage devices, Or any other medium that can be used to carry or store data in the form of data structures.

Such hardware, software, firmware, etc. may be implemented within the same device or within separate devices to support the various operations and functions described herein. Additionally, components, units, modules, components, etc. described in the present invention as "parts" may be implemented separately or together as separate but interoperable logic devices. The description of different features for modules, units, etc. is intended to emphasize different functional embodiments and does not necessarily imply that they must be implemented by individual hardware or software components. Rather, the functionality associated with one or more modules or units may be performed by separate hardware or software components, or may be incorporated within common or separate hardware or software components.

Although acts in a particular order are shown in the figures, it should be understood that these acts are performed in the specific order shown, or in a sequential order, or that all illustrated acts need to be performed to achieve the desired result . In any environment, multitasking and parallel processing may be advantageous. Moreover, the division of various components in the above-described embodiments should not be understood as requiring such a distinction in all embodiments, and the components described may generally be integrated together into a single software product or packaged into multiple software products It should be understood.

As described above, an optimal embodiment has been disclosed in the drawings and specification. Although specific terms have been employed herein, they are used for purposes of illustration only and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: user 20: advertising content provider
30: Financial company 100: Marketing device
110: communication unit 120: compensation information database
122: compensation item 124: split payment information
130: response judgment unit 140: compensation information management unit
150: Compensation payment section

Claims

A method of operating a marketing device through payment of a compensation amount,
Transmitting advertisement content to a user requesting a predetermined user response;
Receiving the user response to the advertisement content from the user;
Determining validity of the user response;
If the user response is valid, reflecting compensation information for the user response to the user's compensation information database based on a compensation payment condition set for the advertisement content, the compensation information including a compensation item corresponding to the user response And division payment information for the compensation item;
Determining a dividend payment amount to be paid to the user on a predetermined settlement date with reference to the compensation information database; And
And paying said partial payment compensation amount to said user.

The method according to claim 1,
And if the user response is valid, sending the user response to an advertisement content provider.

The method according to claim 1, wherein the payment of the divided payment compensation amount comprises:
Receiving information on a financial settlement price calculated for the user for a predetermined period from a financial institution; And
And paying the amount corresponding to at least a part of the divided payment compensation amount to the financial institution by referring to the information on the financial settlement amount.

4. The method according to claim 3, wherein the step of paying the divided payment compensation amount comprises:
Further comprising paying the user a balance of the divided payment compensation amount minus an amount paid to the financial company.

The method according to claim 1, wherein the payment of the divided payment compensation amount comprises:
Receiving information on a financial settlement price calculated for the user for a predetermined period from a financial institution;
Paying the financial settlement price to the financial institution; And
And requesting the user to subtract at least a portion of the divided payment compensation amount from the financial settlement amount.

The method according to claim 1,
Wherein the user response comprises at least one of viewing, quiz, survey, comment, purchase, application download and application recommendation for the advertisement content.

The method according to claim 6,
Assigning a different weighted score according to the type of the user response and calculating a sum of the weighted scores for the valid user response received from the user for a predetermined computation period; And
Further comprising the step of setting the type and frequency of the user responses that the user can perform during a calculation period that follows the calculation period in accordance with the sum of the weighted scores.

A computer-readable recording medium on which a program for performing the method according to any one of claims 1 to 7 is recorded.

As a marketing device through division of compensation,
A communication unit that transmits advertisement contents requesting a predetermined user response to a user and receives the user response to the advertisement contents from the user;
A compensation information database including compensation information for the user response, the compensation information including a compensation item corresponding to the user response and division payment information for the compensation item;
A response determining unit determining the validity of the user response;
A compensation information management unit for reflecting the compensation information to the user's compensation information database based on a compensation payment condition set for the advertisement content if the user response is valid; And
And a compensation payment unit for referring to the compensation information database to determine a divided payment compensation amount to be paid to the user on a predetermined settlement date and to pay the split payment compensation amount to the user.

10. The method of claim 9,
Wherein the communication unit transmits the user response to the advertisement content provider when the response determining unit determines that the user response is valid.

10. The method of claim 9,
When the communication unit receives information on the financial settlement amount calculated for the user for a predetermined period from the financial institution,
And the compensation payment unit refers to the information on the financial settlement amount to pay the amount corresponding to at least a part of the divided compensation amount to the financial institution.

12. The method of claim 11,
And the compensation paying section provides the user with a balance obtained by subtracting the amount paid to the financial institution from the divided payment compensation amount.

10. The method of claim 9,
When receiving information on the financial settlement amount calculated for the user for a predetermined period from the financial institution, the compensation payment unit provides the financial settlement amount to the financial institution and notifies the user of the financial settlement amount Wherein the amount of money is calculated by subtracting at least a part from the amount of money.

10. The method of claim 9,
Wherein the user response includes at least one of viewing the advertisement content, a quiz answer, a survey answer, a comment input, a product purchase, an application download, and an application recommendation.

15. The method of claim 14,
Wherein the response determination unit assigns different weighted scores according to the type of the user response, calculates a sum of the weighted scores with respect to the valid user response received from the user during a predetermined calculation period, And sets the type and number of the user responses that the user can perform during the calculation period that follows the calculation period.