KR20090033924A - Advertisement and promotion method using media and mobile device message service - Google Patents
Advertisement and promotion method using media and mobile device message service Download PDFInfo
- Publication number
- KR20090033924A KR20090033924A KR20070096512A KR20070096512A KR20090033924A KR 20090033924 A KR20090033924 A KR 20090033924A KR 20070096512 A KR20070096512 A KR 20070096512A KR 20070096512 A KR20070096512 A KR 20070096512A KR 20090033924 A KR20090033924 A KR 20090033924A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- subscriber
- mobile terminal
- media
- server
- Prior art date
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Telephonic Communication Services (AREA)
Abstract
Description
The present invention relates to an advertisement and a promotion method, and more particularly, when a subscriber who subscribes to a print medium such as a newspaper or a magazine or an online screen such as a subscriber transmits a response in an advertisement included in the medium by using a mobile phone or the like. The present invention relates to an advertisement promotion method integrating a mobile terminal message service and a media capable of analyzing targets for advertisements and promotions using the number of subscribers who have sent the answer and the number of subscribers who have sent an answer and the age group of subscribers.
So far, advertising has been divided into online and offline areas. Offline ads, like newspapers, magazines, and other printed forms, have the disadvantage of not knowing how well subscribers respond to the ads, but unlike online ads, ads placed around news or content are intentionally It is not avoided.
In contrast, online advertising has grown around banner ads and keyword ads, and aims to be exposed to multiple netizens in a short time (banner ads), or when the netizens perform a search, ads associated with keywords used for search The way to provide it was preferred. However, numerous online advertisements embedded within web content tend to be avoided by netizens, and many netizens ignore online advertisements or force close of online advertisements when they appear. Revealing.
Accordingly, an object of the present invention is to process a part of an advertisement included in newspapers, magazines, and other print media and online screens as an advertisement quiz, and when the subscriber transmits an answer to the advertisement quiz using a mobile terminal, the subscriber's response The present invention provides an advertisement promotion method integrating a media and mobile terminal message service that generates an advertisement effect.
In addition, another object of the present invention is to conduct an advertising quiz using an advertisement included in the print media, to receive an answer to the advertising quiz, and to analyze the integrated media and mobile terminal message service to predict the advertising effect The present invention provides a method for promoting an advertisement.
According to the present invention, when a newspaper subscriber transmits a keyword associated with an advertisement posted in the newspaper or other online or offline media by using a mobile terminal, in response to the drawing, some of the newspaper subscribers are drawn. The advertisement associated with the keyword is performed through a server that charges an advertisement fee, and a connection path to the server is posted in the advertisement, and when the subscriber transmits the keyword according to the connection path, the keyword intended by the advertiser And a media that determines whether or not the keywords transmitted by the subscriber match and draw at least one of the subscribers who transmit the keyword, and calculates an advertisement cost for the advertisement according to the number of times the subscriber transmits the keyword; Achieved by an advertising promotion method that incorporates a mobile message service The.
The above object is performed through a server receiving a subscriber's response to offline advertisements included in media such as newspapers and magazines, in accordance with the present invention, for the purpose of an advertiser advertising one of its products and services. In the advertisement, which is processed as a quiz on one area of the advertisement posted on the medium, an access path for accessing the server is displayed, and the subscriber who viewed the advertisement included in the medium uses a telephone to answer the quiz according to the access path. When transmitting, the number of responses to the advertisement is counted using the telephone number of the phone, the advertisement cost for the advertisement is calculated according to the counting result, and at least one of the subscribers who answered the quiz is drawn. This is achieved by an advertising promotion method integrating a media and a mobile message service.
According to the present invention, when a newspaper subscriber transmits a keyword associated with an advertisement posted in the newspaper by using a mobile terminal, the newspaper subscriber is responsive to some of the newspaper subscribers in response to the drawing. In the advertisement, the access path to the server is posted, and when the subscriber transmits the keyword according to the access path, it is determined whether the keyword intended by the advertiser and the keyword transmitted by the subscriber match. At least one of the transmitted subscribers is drawn, and the result of the drawing is achieved by an advertisement promotion method integrating the media notified to the subscriber's mobile terminal and the mobile terminal message service.
As described above, the present invention maximizes the advertisement effect of the advertisement included in the print medium by inducing subscribers to be interested in the advertisement quiz included in the print medium.
In addition, the present invention is a simple, simple application process for the advertising quiz allows a large number of subscribers to participate in the advertising quiz.
Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
1 illustrates an example in which an advertisement quiz is implemented on a print medium.
In the drawing, an advertisement for a vehicle is posted, and the illustrated vehicle advertisement may be included in print media such as newspapers, magazines, and monthly magazines. The advertiser sets a blank area A on one side of the vehicle advertisement, and the blank area A is an area where the subscriber fills in the correct answer ES350 intended by the advertiser.
Subscribers who subscribe to the print media can see the advertisement included in the print media and fill in the blank area A included in the advertisement. At this time, the connection path (www.lexus.co.kr) of the server to which the
Although the figure illustrates a Uniform Resource Locator (URL) as a connection path, a telephone number may be described in addition to the URL. In general, as a mobile terminal can send a multi-mail or a text message to each other's phone, the mobile communication network and the server can interoperate with each other, so that a telephone number can be used instead of a URL as a connection path.
2 conceptually illustrates an advertisement promotion method integrating a media and a mobile terminal message service according to the present invention.
As shown, the advertisement promotion method integrating the media and the mobile terminal message service according to the present invention is blanked in the
The subscriber must query all of the
However, the advertisement method according to the present invention does not require a complicated subscription procedure because the subscriber only needs to access the
Furthermore, the advertisement method according to the present invention needs to specify a buyer by providing a subscriber with a free answer or a free text message for the subscriber's
When the subscriber sends the answer using his
After the lottery ends, the
Meanwhile, in addition to the method of transmitting a textual answer to the
The service using the MMS is a service in which the sender's mobile terminal transmits an image or a video to the receiver's mobile terminal.
The subscriber photographs the area of the advertisement quiz containing the answer using a camera (not shown) provided in the
4 is a diagram illustrating an identifier inserted into an advertisement quiz and an image capturing method using the identifier.
As shown, the
The
The
3 shows a detailed block diagram of the server shown in FIG. 2.
The illustrated
The
The
1) Rotate the image so that the identifier is in the correct form.
2) After the identifier has the correct form, normalize the size of the image to the specified size. At this time, the identifier is normalized to have a constant size.
3) The noise is removed from the normalized image, and the OCR process is performed on the area in which the noise quiz is assumed in the image from which the noise is removed.
4) The OCR process extracts the characters from the area where the advertisement quiz is supposed to be.
On the other hand, when the subscriber transmits the text using the SMS service, it is not necessary to use the
The
The advertisement cost calculating
-A separate server from the advertiser's ad server,
-May be an advertiser's ad server, and the invention is not specified in either. This is because the server described with reference to FIG. 3 may be an advertisement server itself, or may be a separate server linked with an advertisement server of an advertiser.
Meanwhile, the result of the drawing is notified to the subscriber's mobile terminal, and it may be possible to additionally transmit another advertisement of the advertiser to the subscriber's portable terminal, and the other advertisement of the advertiser may be transmitted by SMS or MMS. It is preferable that the other advertisement of the advertiser further includes information for promoting various consumptions, such as discounts and points.
Although the embodiments of the present invention have been described mainly through print media, it is obvious that the present invention is not limited only to offline media such as print media such as newspapers or magazines, and the present invention is not limited to online advertisements (web). site, web page) or online media such as TV / IPTV screens. That is, it will be apparent to those skilled in the art that the present invention can be applied to the general media.
In addition, although the embodiment of the present invention has been described mainly for a mobile phone, it will be apparent that the spirit of the present invention can be applied to a mobile terminal capable of two-way communication including a mobile phone.
1 is a view showing an example in which an advertising quiz is implemented in a print medium;
2 conceptually illustrates an advertisement promotion method integrating a media and a mobile terminal message service according to the present invention;
3 is a detailed block diagram of the server shown in FIG.
4 is a diagram illustrating an identifier inserted into an advertisement quiz and an image capturing method using the identifier.
Claims (12)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR20070096512A KR20090033924A (en) | 2007-09-21 | 2007-09-21 | Advertisement and promotion method using media and mobile device message service |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR20070096512A KR20090033924A (en) | 2007-09-21 | 2007-09-21 | Advertisement and promotion method using media and mobile device message service |
Publications (1)
Publication Number | Publication Date |
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KR20090033924A true KR20090033924A (en) | 2009-04-07 |
Family
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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KR20070096512A KR20090033924A (en) | 2007-09-21 | 2007-09-21 | Advertisement and promotion method using media and mobile device message service |
Country Status (1)
Country | Link |
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KR (1) | KR20090033924A (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101437004B1 (en) * | 2013-11-12 | 2014-09-11 | 임윤종 | Method and System for Providing Quiz Game |
-
2007
- 2007-09-21 KR KR20070096512A patent/KR20090033924A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101437004B1 (en) * | 2013-11-12 | 2014-09-11 | 임윤종 | Method and System for Providing Quiz Game |
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