KR20090020141A

KR20090020141A - Method and system for providing creative advertisement completion managing service

Info

Publication number: KR20090020141A
Application number: KR1020070084618A
Authority: KR
Inventors: 정치영
Original assignee: 정치영
Priority date: 2007-08-22
Filing date: 2007-08-22
Publication date: 2009-02-26
Also published as: WO2009025423A1

Abstract

The present invention relates to a system for providing a creative advertisement completion management service according to the development of an advertisement subject and a method of providing the same. More specifically, the advertisement subject is uploaded by an advertisement concept presented by an advertiser or a service provider connected to a server system of a communication network. A client system; An idea development data storage server for attaching the ideas or stories of the netizens to the advertisement subject transmitted to the client system, an image data storage server for generating the advertisement images of the ideas or stories of the netizens inputted to the idea development data storage server; An additional fact generating server capable of generating an advertisement by attaching an advertisement copy, a sound effect, and background music according to the completeness of the advertisement image input to the image data storage server; By selecting image generation and additional fact generation, each component of the above idea or story development, advertisement image generation, and additional fact generation can be selected and matched by the netizens by accessing the client system to complete advertisements obtained by mutual combination. Each phrase selected by editing The matching and edit the server system comprising includes a server; And a creative advertisement completion data system displaying the selected advertisement on the matching and editing server online.

According to the present invention, a plurality of netizens participate in an advertisement theme presented by an advertiser or a service provider in connection with a system for providing a creative advertisement completion management service according to the development of an advertisement theme, and a method of providing the same. By successively developing the story to complete an idea or story and to generate an advertisement image obtained in parallel with it, unlike a conventional advertising technique, a large number of netizens participate in completing a certain theme through online. In the process, there is an advantage that can convey the merits of the product or company to the consumer and form a crush.

Description

Creative advertising completion management service providing system and method for providing creative advertisement according to the development of advertising theme {METHOD AND SYSTEM FOR PROVIDING CREATIVE ADVERTISEMENT COMPLETION MANAGING SERVICE}

The present invention relates to a creative advertising complete management service providing system and a method of providing the same according to the development of the advertising theme, more specifically, a number of netizens participate in the advertising theme presented by the advertiser or service provider and share ideas or stories. By continuously developing the idea or story to complete an idea or story and generating an advertisement image obtained in parallel with it, unlike a conventional advertisement technique, a number of advertisements of a certain theme are completed online. The present invention relates to a system for providing a creative advertisement completion management service and a method of providing the same according to the development of an advertisement theme that can convey a merchandise of a product or a company and form a favorable feeling in the process of participation of netizens.

In general, advertising is an important product strategy, and it is important to instill as many consumers as possible the characteristic image of the product. Therefore, most of the advertisements are made through mass media such as television (TV) or daily newspapers, which are frequently viewed by consumers, and in order to increase the effectiveness of such advertisements, prizes are provided through puzzle games using words in the advertisement surface. Various advertising techniques have been proposed.

Recently, with the establishment of the Internet based on TCP / IP (Transport Control Protocol / Internet Protocol), various communication networks are being integrated around the world. Accordingly, with the increase of Internet users, The types of services are also growing exponentially.

On the other hand, due to the increase in services provided on the Internet and the development of electronic commerce that trades goods using the Internet, advertisements using the Internet are rapidly increasing, and the advertisements on the Internet are generally numerous web sites. This is done through the home page of the company, and advertising via the Internet has become a new advertising medium.

However, in the past, creation of various advertising fields propagates completed advertisements created by advertisement producers to the public, so that the general public who is not engaged in the advertisement field accepts the completed advertisements created according to the subject of advertisement production. There was an issue seeing and hearing.

The present invention has been made to solve the above-mentioned conventional problems, by allowing a number of netizens to participate in the advertising theme presented by the advertiser or service provider to create an advertisement image obtained while sharing ideas or stories Unlike traditional advertising techniques, advertising on a certain theme is completed through online, and creative advertisements are developed according to the development of an advertising theme that can convey the merits of products or companies to consumers and form a favorable feeling in the process of the participation of many netizens. An object of the present invention is to provide a complete management service providing system and a method of providing the same.

Another object of the present invention is to differentially limit the netizen grades participating in the advertising theme presented by the advertiser or service provider, thereby allowing netizens to participate in the advertising theme and distribute the profits obtained online to advertisers, service providers and netizens. It is to provide a creative advertising complete management service providing system and a method of providing the same according to the development of advertising themes.

As described above, in the creative advertisement completion management service providing system and the method of providing the same according to the development of the advertisement subject of the present invention, a plurality of netizens participate in the advertisement theme presented by the advertiser or the service provider to share ideas or stories. By allowing advertisement images to be generated while being generated, it is possible to complete the advertisement of a certain theme through online, unlike the existing advertisement technique, to convey the merits of a product or company to consumers in the process of joining a large number of netizens. It can work.

In addition, the creative advertising completion management service providing system and the method of providing the same according to the development of the advertising theme of the present invention, by netizens participating in the advertising theme by limiting or limiting the netizen grade participating in the advertising theme presented by the advertiser or service provider. In addition, it is also possible to distribute the profits obtained online through advertisers, service providers and netizens.

Creative advertising completion management service providing system according to the development of the advertising subject of the present invention for achieving the above object, the client connected to the server system of the communication network and uploading the advertising subject by the advertising concept presented by the advertiser or service provider system; An idea development data storage server for attaching the ideas or stories of the netizens to the advertisement subject transmitted to the client system, an image data storage server for generating the advertisement images of the ideas or stories of the netizens inputted to the idea development data storage server; An additional fact generating server capable of generating an advertisement by attaching an advertisement copy, a sound effect, and background music according to the completeness of the advertisement image input to the image data storage server; By selecting image generation and additional fact generation, each component of the above idea or story development, advertisement image generation, and additional fact generation can be selected and matched by the netizens by accessing the client system to complete advertisements obtained by mutual combination. Each selected phrase to edit The matching and edit the server system comprising includes a server; And a creative advertisement completion data system displaying the selected advertisement on the matching and editing server online.

In addition, the creative advertising completion management service providing method according to the development of the advertising theme of the present invention, connected to the server system of the communication network uploading the advertising theme presented by the advertiser or service provider to set the advertising concept in the client system; A data storage step of attaching an idea or story of a netizen to an advertisement theme uploaded to the client system in an idea development data storage server; Generating ideas or stories of netizens inputted into the idea development data storage server as an advertisement image in the image data storage server; Generating each additional fact from the additional fact generating server based on the completeness of the advertisement image input to the image data storage server; The idea or story development, the advertisement image generation, and the addition that can be selected by the netizen by accessing the client system by selecting the idea or story development, the advertisement image generation, and the additional fact generation according to the advertisement theme. Selecting and matching each component of the fact generation to match and edit each selected component to be edited in the matching and editing server; And displaying an advertisement transmitted by matching and editing each component selected by the matching and editing server on-line in the advertisement completion data system.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing a creative advertising completion management service according to the development of the advertising theme of the present invention.

Referring to FIG. 1, the system for providing a creative advertisement completion management service according to the subject matter development of the present invention is connected to the server system 200 of the communication network 400 and is based on an advertisement concept presented by an advertiser or a service provider. To the client system 100 for uploading, to the idea development data storage server 210 for attaching ideas or stories of netizens to the advertisement subject transmitted to the client system 100, and to the idea development data storage server 210. According to the completeness of the image data storage server 220 and the advertisement image input to the image data storage server 220 to generate the ideas or stories of the netizens inputted to the advertisement data, sound effects, background music Additional fact generation server 230 that can generate an ad attached to, and ideas, story development, optical By selecting the high image generation and the additional fact generation, the respective advertisements or story development, the advertisement image generation, and the additional fact generation that the netizens can connect to the client system 100 and select the completed advertisement obtained by the mutual combination are selected. And a server system 200 including a matching and editing server 240 for each selected component to be matched and edited with each other, and creative advertisement completion data for displaying the selected advertisement on the matching and editing server 240 online. And system 300.

The client system 100 is provided with a communication means for connecting to the server system 200 in the communication network 400, the user connected to the client system 100 can input a selection signal or upload an advertising topic A personal computer, a wired / wireless communication terminal, or the like, which is provided with an input means and a display means for displaying an advertisement subject transmitted from the server system 200.

In addition, the client system 100 may not only view the advertisement subject provided by the advertiser or the service provider in the communication network 400, but also access the server system 200 in the communication network 400 or the computer network using the communication means. Then, a plurality of netizens can select and create various advertisement themes following the advertisement theme suggested by the advertiser or service provider.

The server system 200 receives an advertisement theme uploaded to the client system 100 through the communication network 400, is input to the idea development data storage server 210, and is input to the idea development data storage server 210. Ideas or stories of netizens are generated as an advertisement image in the image data storage server 220. And, according to the completeness of the advertisement image input to the image data storage server 220, the advertisement copy, sound effects, and the background music can be attached to the additional fact generation server 230 to generate the advertisement, the advertisement Each configuration of the above ideas, story development, advertisement image generation, and additional fact generation that the netizens can connect to the client system 100 and select the completed advertisements obtained by mutual combination by selecting ideas or story development according to the theme. It consists of a matching and editing server 240 to edit by selecting and matching each other.

Before the netizens access the advertisement subject input to the idea development data storage server 210 which is the configuration of the server system 200, various subjects (animation, quiz, character, episode) are presented and presented by the advertiser or service provider. Communication means for transmitting to the client system 100 of the netizens connected to the communication network 400 with the advertising subject is provided.

The idea development data storage server 210 of the server system 200 presents an advertisement theme by an advertiser or a service provider, and attaches a number of ideas or stories of netizens to an advertisement theme uploaded from the client system 100 of the netizen. It consists of doing.

In this case, the advertisement theme presented by the idea development data storage server 210 may present a theme of various genres such as love, farewell, war, death, space, birth, fantasy, and the like. In this way, if you select an advertising theme by various genres, it can be seen that the advertising theme that was initially presented the same changes and develops according to the emotion or taste of netizens.

The image data storage server 220 is inputted to the idea development data storage server 210 is an additional fact generating server for generating a high-fidelity advertisement obtained through the generation of ideas or stories attached to a plurality of netizens attached to the advertising theme transmitted ( 230).

The additional fact generation server 230 may increase the completeness of the advertisement by attaching an advertisement copy, a sound effect, and a background music according to the completeness of the advertisement image input to the image data storage server 220. The advertisement image or the advertisement video indicated by the image or story by the action of the advertisement program included in the creative advertisement completion data system 300 for the animation, character, caricature, cartoon, character type, etc. inputted to the additional fact generating server 230. Is formed. In addition, another netizen may check the advertisement image or the advertisement video obtained due to the participation of a plurality of netizens, and the advertisement image or the advertisement video representing the basic characteristics of the advertisement may be presented along with the advertisement theme.

The matching and editing server 240 selects an idea or story development, advertisement image generation, and additional fact generation according to the advertisement theme, and the netizen connects the client system 100 with the completed advertisement obtained by mutual combination. It is to select and match and edit each of the above-described ideas or story development, advertisement image generation, and additional fact generation. The matching and editing server 240 is the idea development data storage server 210 configured as described above, the image data storage server 220, the additional fact generating server 230 presented in the advertising theme (ideas, story development, advertising images) Etc.) refers to a server that the netizens can connect to and select from the client system 100. In addition, the completed advertisement selected by the matching and editing server 240 is transmitted to the creative advertisement completion data system 300 through the communication network 400 or the computer network.

The creative advertisement completion data system 300 receives the completed advertisement obtained by each process of the server system 200 from the matching and editing server 240 to receive an advertisement theme presented by an advertiser or a service provider. On display is to do. By the creative advertisement completion data system 300, a number of netizens interested in advertisements are variously developed and completed according to the tastes of netizens by accessing the server system 200 to which the advertisement subjects presented by the advertiser or service provider are transmitted. It can present an advertisement.

Meanwhile, the system for providing a creative advertisement completion management service according to the development of the advertisement theme of the present invention participates in selecting a creative advertisement theme transmitted to the client system 100 according to the frequency of participation in the creative advertisement completion management service. The netizens are graded, and the netizens grade differential server 110 that can limit the participation of the advertising theme according to the grade of the netizens is configured to further include. This is because, when the client system 100 selects an advertisement theme presented by an advertiser or a service provider, the netizen grade differential server 110 selects a netizen's grade (for example, A, B, and C) and participates or restricts the selection. This is to increase the completeness of creative advertising.

In addition, the rewards server 120 is configured to further compensate the revenue by the netizen grade of the online reserves obtained in accordance with the completion of the creative advertising in accordance with the development of the advertising theme.

Therefore, the netizens earn the profits generated by another netizen by purchasing the completed advertisement obtained by the creative activity by the netizens by creating the advertisement theme presented by the advertiser or the service provider with the grade difference of the multiple netizens. There is an advantage to compensate the profit according to the grade of. In other words, the revenue obtained by presenting the advertisement theme in the advertiser or service provider and distributing the completed advertisement obtained by referring to the ideas or stories of the netizens online can be distributed.

The communication network 400 connects the client system 100, the server system 200, or the creative advertisement completion data system 300 to transmit and receive information converted by a predetermined protocol. It consists of Wireless Broadband, a high-speed portable Internet service that uses the GHz frequency.

2 is a flow chart of a method for providing a creative advertising completion management service according to the development of the advertising theme of the present invention.

Referring to FIG. 2, in the method of providing a creative advertisement completion management service according to the advertisement subject development of the present invention, a client is connected to the server system 200 of the communication network 400 and uploads an advertisement subject presented by an advertiser or a service provider. Setting an advertisement concept in the system 100 (S100), and a data storage step of attaching an idea or story of a netizen from the idea development data storage server 210 to the advertisement theme uploaded to the client system 100 (S200). ) And generating an advertisement image from the image data storage server 220 as an idea image or a story of a netizen inputted to the idea development data storage server 210 (S300) and inputting the image data storage server 220. Generating each additional fact from the additional fact generating server 230 based on the completed degree of the advertisement image, the advertisement copy, the sound effect, and the background music (S400) The idea or story development, advertisement that netizens can access and select the completed advertisement obtained by mutual combination by selecting idea or story development, advertisement image generation, and additional fact generation according to the advertisement theme. Selecting and mutually matching each component of image generation and additional fact generation to match and edit each selected component edited in the matching and editing server 240 (S500), and each selected in the matching and editing server 240. The method may further include displaying the transmitted advertisement by matching and editing the configuration online in the creative advertisement completion data system 400 (S600).

In the setting of the advertising concept (S100), a plurality of netizens may be connected when the advertisement theme presented by the advertiser or the service provider is transmitted to the server system 200 and the client system 100 capable of transmitting and receiving. . The advertisement concept is a process of setting a creative advertisement theme for a product or a corporate culture online and attaching a netizen's idea or story.

The data storage step of attaching the idea or story (S200), uploads the advertising theme suggested by the advertiser or service provider to the client system 100, followed by the advertising theme ideas or stories of the netizens idea development data storage server It is inputted at 210. The advertising theme may present advertising subjects of various genres such as love, farewell, war, death, space, birth, fantasy, etc. Also, when selecting various genres of advertising subjects, advertisement subjects that were initially presented in the same manner may have multiple netizens It may change and develop differently according to your taste.

And, generating the advertisement image (S300), the idea image or story of the netizens input to the idea development data storage server 210 by the action of the program stored in the image data storage server 220 advertising image Is formed. These advertisement images are given as story content and character generation, and after setting characters in advance, the characters having these abilities develop and develop their immature abilities and are generated as advertisement images or advertisement videos, which will be described later. Another netizens will be able to see it if they send it to the creative advertisement completion data system 300 and put it online.

In the generating of the additional fact (S400), since the advertisement image or the advertisement video generated by the action of the program has not yet reached the idea or story of the netizen inputted to the image data storage server 220, the advertisement image or advertisement In order to enhance the completeness of the video, it is a process of creating an advertisement suitable for an advertisement theme by attaching advertisement copy, sound effect, and background music.

In the matching and editing step (S500), the selected advertisement or story development, advertisement image generation, additional fact generation are selected according to the advertisement theme input to the additional fact generation server 230, and the completed advertisement obtained by mutual combination is selected. It refers to a process of selecting and mutually matching and editing each component of the idea or story development, advertisement image generation, and additional fact generation that the netizen can access and select from the client system 100. This matching and editing step (S500) is to give a right to select a variety of advertising topics according to the taste or personality of a number of netizens. In addition, if it does not match the taste of other netizens, it is possible to select and create an advertising theme again.

In the display step (S600), a plurality of netizens can view advertisements obtained through the respective server processes of the client system 100 and the server system 200 through the creative advertisement completion data system 400. It is to present a complete advertisement.

3 is a flowchart illustrating a process of restricting participation in an advertisement subject by setting a netizen grade of a method of providing a creative advertisement completion management service.

Referring to FIG. 3, in the method of providing a creative advertisement completion management service according to the development of an advertisement theme of the present invention, the selection of a creative advertisement theme transmitted to the client system 100 includes participation in the creative advertisement completion management service. The method further includes the step of limiting the participation of the advertisement subject by setting the grade of the participating netizens according to the frequency and limiting the participation of the advertisement subject according to the rating of the netizen (S110). This is because, when the client system 100 selects an advertisement theme presented by an advertiser or a service provider, the netizens are graded (eg, A, B, C) by the netizen grade differential server 110 to participate in the netizens or It is to increase the completeness of creative advertising by limiting.

4 is a flowchart illustrating a process of compensating profit based on a frequency of participation in an advertisement theme of a netizen in a method of providing a creative advertisement completion management service.

Referring to FIG. 4, the present invention provides a method for providing a creative advertisement completion management service according to the development of an advertisement theme. According to the compensation to the advertisement theme based on the frequency of participation further comprises the step (S610). This is because netizens earn revenue from the process of another netizen's purchase of the completed advertisement obtained by the creative activity by making the netizen's advertisement the advertisement subject suggested by the advertiser or the service provider with multiple netizen grades. There is an advantage that can be compensated according to the grade.

The present invention is not limited to the above-described specific preferred embodiments, and various modifications can be made by any person having ordinary skill in the art without departing from the gist of the present invention as claimed in the claims. Of course, such changes are intended to fall within the scope of the claims.

3 is a flow chart illustrating a process of restricting participation in an advertisement theme by setting a netizen grade of a method of providing a creative advertisement completion management service.

4 is a flowchart illustrating a process of compensating profit based on a frequency of participation in an advertisement theme of a netizen of a method of providing a creative advertisement completion management service.

100: client system

110: netizen grade differential server

120: revenue reward server

200: server system

210: idea deployment data storage server

220: image data storage server

230: additional fact generating server

240: matching and editing server

300: Creative Advertising Completion Data System

400: communication network

Claims

A client system connected to a server system of a communication network and uploading an advertisement theme according to an advertisement concept presented by an advertiser or a service provider;

An idea development data storage server for attaching the ideas or stories of the netizens to the advertisement subject transmitted to the client system, an image data storage server for generating the advertisement images of the ideas or stories of the netizens inputted to the idea development data storage server; An additional fact generating server capable of generating an advertisement by attaching an advertisement copy, a sound effect, and background music according to the completeness of the advertisement image input to the image data storage server; By selecting image generation and additional fact generation, each component of the above idea or story development, advertisement image generation, and additional fact generation can be selected and matched by the netizens by accessing the client system to complete advertisements obtained by mutual combination. Each selected phrase to edit The matching and edit the server system comprising includes a server; And

And a creative advertisement completion data system for displaying the selected advertisement on the matching and editing server online.

The method of claim 1,

When selecting a creative advertising theme sent to the client system, the netizens of the participation netizens according to the frequency of participation in the creative advertising completion management service, the netizens that can limit the participation of the advertising theme according to the grade of the netizens Rating differential server; Creative advertising completion management service providing system according to the development of the advertising theme, characterized in that further comprises.

The method according to claim 1 or 2,

Creative advertising completion management service according to the advertising theme development characterized in that it comprises a; further comprises a reward compensation server for rewarding the profits by the netizen grade differential earned on completion of the creative advertising in accordance with the development of the advertising theme Provide system.

Connecting to a server system of a communication network and uploading an advertisement theme presented by an advertiser or a service provider to set an advertisement concept in a client system;

A data storage step of attaching an idea or story of a netizen to an advertisement theme uploaded to the client system in an idea development data storage server;

Generating ideas or stories of netizens inputted into the idea development data storage server as an advertisement image in the image data storage server;

Generating each additional fact from the additional fact generating server based on the completeness of the advertisement image input to the image data storage server;

The idea or story development, the advertisement image generation, and the addition that can be selected by the netizen by accessing the client system by selecting the idea or story development, the advertisement image generation, and the additional fact generation according to the advertisement theme. Selecting and matching each component of the fact generation to match and edit each selected component to be edited in the matching and editing server; And

Creative advertising completion management service according to the advertising theme development, characterized in that it further comprises the step of displaying the advertisements matched and edited by the matching and editing elements selected by the editing server online in the creative advertisement completion data system; How to Provide.

The method of claim 4, wherein

Upon selection of a creative advertising theme sent to the client system,

Limiting participation of the netizens according to the frequency of participation in the creative advertisement completion management service, and limiting participation in the advertisement theme by setting a netizen grade that restricts participation of an advertisement theme according to the grade of the netizen; Creative advertising completion management service providing method according to the advertising theme development, characterized in that it further comprises a.

The method according to claim 4 or 5,

Compensating on-line reserves earned according to the completion of the creative advertisement according to the development of the advertisement theme, netizens grade difference, and rewarding the advertisement theme based on the frequency of participation according to the netizens rating setting; Method of providing creative advertising completion management service according to the development of advertising theme.