KR20010087869A - Method for advertisement in an internet for collecting users' advertisement draft and receiving users' assessment on advertisements prior to be released - Google Patents

Abstract

PURPOSE: A method for the Internet advertisement in order to draw the advertisement drafting convergence and the middle evaluation of the advertisement sample from the user is provided to make the base of the excellent advertisement produce and to maximize the effect of the merchandise advertisement by a consumer evaluating the sample advertisement. CONSTITUTION: The user connects to a web site for the merchandise evaluation(100). The user takes the membership authentication procedure(102,104). If the user selects the advertisement evaluation in a main page(106), the user selects the specified advertisement field(110). The user selects one of various merchandise ads(112) and watches the advertisement(114). The advertisement evaluation is performed by the objective survey and synthetic opinion(116). The evaluation fee is paid to the user(118). If the user selects the advertisement drafting in a main page(106), the user selects the specified advertisement field(109). The user selects the specified merchandise advertisement(111). The advertisement idea about the specified merchandise is collected from the user(113). The evaluation fee is paid to the user(118).

Description

Method for advertisement in an internet for collecting users 'advertisement draft and receiving users' assessment on advertisements prior to be released}

The present invention relates to an advertising method on the Internet for the convergence of an intermediate and an advertising draft for an advertising prototype from a user. More specifically, the present invention allows the user to receive a predetermined evaluation fee after watching an advertisement prototype screen and responding to a survey, thereby increasing the familiarity of the advertisement and at the same time collecting the opinions of consumers essential for advertisement production. As an advertising method to obtain not only the advertisement evaluation but also its own advertising effect by acting through, the advertisement prototypes being produced and all advertisements before production are targeted. Therefore, the present invention aims to maximize the advertising effect and further increase the purchase desire by enabling the direct participation of the consumer in the production and evaluation of the advertisement.

The Internet has a role of narrowing space and temporal distance, which can be summarized by the characteristics of the Internet, Interactivity and Real Time Information Transmission. Therefore, it is possible to solve the disadvantage that the advertisement on the Internet was virtually impossible to gather sufficient opinions of the consumers in the production of existing advertisements, and thus, the success of the advertisement and the preparation of the strategy accordingly are delayed.

Recently, advertising is recognized as a "product" that contributes not only to the propaganda effect of existing products but also to the increase in purchasing power by impressive advertisements. Therefore, when the present invention is implemented to allow consideration of the opinions of other consumers, the effect of immediate increase in purchasing power through Internet commerce can also be expected.

In addition, as the use of leisure for teenagers, which has recently attracted attention as the main goal of advertising, has shifted from broadcasting media such as television to computers that implement the Internet, the Internet has emerged as a major medium of product advertising. When it comes to reevaluation of the internet as an effective advertising method, it is urgent.

Product advertising techniques through the Internet can be classified into three categories.

The first is banner advertising. Banner advertising has the advantage of not only the banner's unique function of advertising the product, but it can also lead directly to the product's homepage when it is clicked, which leads to direct sales. It is disadvantageous that it can be recognized by the consumer only when it is displayed on a plurality of homepages for a long time.

The second method is a method in which an individual registered as a member receives a predetermined compensation amount when clicking on a banner advertisement of a product. This method is distinguished from the existing banner advertisement in that the user can click on the banner, but it has a disadvantage in that rewards are paid and imprinted on the consumer's mind without sufficient knowledge of the advertisement.

Lastly, the third method is to give a gift or reward by answering a quiz or a contest about a product, which has an advantage of bringing a user closer to an advertisement than a conventional method. However, there is a disadvantage that it is difficult to satisfy the user's desire by the advertising technique consisting only of letters.

In addition, from the standpoint of a company displaying advertisements on various homepages, the impression of their advertisements on the general consumer and the necessity of value judgments are increasing. It is not solved.

Therefore, the present invention is to solve the problems of the conventional Internet advertising method as described above, by entrusting the evaluation of the consumer to the advertisement of the prototype stage that is different from the overlapping advertising in the existing media, to lay the foundation of excellent advertising production It aims at maximizing the effect of product advertisements at the same time.

1 is a flowchart of an advertising method on the Internet for receiving an advertising draft convergence and an intermediate evaluation of an advertising prototype from a user according to a preferred embodiment of the present invention;

2 is a diagram showing an example of an initial screen;

3 is a window showing a registration procedure for membership of an unsubscribed user;

4 is a window showing an evaluation main page that divides advertisement draft recruitment and evaluation of an advertisement prototype according to a user's interests;

5 is a user's field of interest selection window;

6 is a multiple choice questionnaire window for statistic evaluation of advertisements;

7 is a comprehensive opinion window that can leave a comprehensive opinion on the user's evaluation of the advertisement.

In order to achieve the above object, the present invention provides an Internet advertising method according to the present invention in which a netizen of various age groups accesses the homepage of the present invention for evaluation of an advertisement and a second step of selecting an advertisement in a specific field; A third step of selecting an advertisement of a specific product, a fourth step of introducing a specific advertisement product, a fifth step of inputting a survey and comprehensive opinion on the advertisement product, and a sixth of receiving a predetermined evaluation fee according to the evaluation Characterized in that it comprises a step.

Since the number of netizens' access and the evaluation result are provided to the advertiser or the advertiser who posted the advertisement, the degree of netizen's interest in his advertisement and the effectiveness of such advertisement can be evaluated. Therefore, a separate confirmation window may be provided for real-time confirmation of the advertiser or the advertiser about the result. Such confirmation window can be selectively provided as a method of providing only for those who are registered as an advertiser or an advertiser and a method of providing freely to all connecting netizens as necessary.

The present invention also provides a first step in which netizens of various age groups access the homepage of the present invention for submitting an advertisement, a second step in selecting a specific field, a third step in submitting an advertisement idea in a specific field, and an advertisement idea. And a fourth step of receiving a predetermined evaluation fee upon submission. In some cases, a second step of selecting a specific product in a specific field may be inserted between the second step and the third step of the method for submitting an advertisement draft. By subdividing a particular field by product, prospective advertisers or advertisers interested in whether the product is advertised can easily check the contents. In some cases, between the third and fourth stages, an advertiser or an advertiser who has provided an advertisement in a specific field may insert a third stage of identifying a new advertisement idea of the third stage. In step 3a, the advertiser or the advertiser may decide whether to purchase a new advertising idea by paying a certain price, so that the appealing new advertising idea may be easily encountered. Preferably, the advertiser or the advertiser wants to confirm the new advertising idea can be confirmed only through a separate membership, to prevent indiscriminate theft to the new advertising idea and prepare a condition for this.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flow chart of an advertising method on the Internet for receiving an intermediate evaluation of advertising draft convergence and advertising prototype from a consumer according to a preferred embodiment of the present invention.

The homepage of the present invention stores all necessary advertisement screens or the like and links with the homepage used for the advertisement. Since hardware, such as a memory, a processor, and the like, which are required to implement an embodiment of the present invention, may be known, those drawings will be omitted.

When evaluating ads from users :

Step 1: access to homepage

Step 100 is for users to access the website of the present invention for product evaluation. There are two main motivations for getting users to access a website. The first is to induce interest in new advertisements that have not been encountered yet, and to enhance the tendency of individualization centered on young people. In other words, by directly watching and evaluating new video advertisements that have not yet appeared in the airwaves, it may cause psychological satisfaction that they are different from others. Another motivation is the predetermined evaluation fee paid through advertisement evaluation.

When the user accesses this homepage, the initial screen is displayed. In this step, confirmation of membership (102) (FIG. 2) and a registration procedure 104 (FIG. 3) for unsubscribed users are carried out.

Step 2: Select specific ad fields

In the main screen of the present invention, the advertisement draft 109 and the advertisement rating 110 are distinguished, and at the same time, the advertisements of the same field are grouped into groups to enable comparative evaluation according to the interests of consumers (FIG. 4). In addition, in order to continually induce interest, users can select a field of interest (interest) when signing up to use a new advertisement promotion method through e-mail (FIG. 5).

Step 3: Select Ads for Specific Products

In step 112 of selecting advertisements to be evaluated among various product advertisements of the same kind, it serves as a gateway to enter individual advertisement pages of the products together with the evaluation of the popularity of each product according to the number of accesses.

Step 4: Introduce Ads for Specific Products (Viewing) (114)

In order to evaluate an advertisement, it is basically necessary to know the advertisement. Existing advertising techniques mainly include product introduction through text, whereas the present invention induces the attention of consumers so that they are not easily bored through advertisements using video and still images. In addition, a sufficient advertisement effect is obtained by restricting the user from entering the evaluation step until the advertisement screen is finished.

Step 5: collect surveys and comprehensive opinions about your ads

The evaluation of the advertisement through the multiple-choice questionnaire 116 (Fig. 6) for processing the statistical data desired by the advertiser or advertiser side and through the comprehensive opinion window (Fig. 7) that can express the free opinion of the consumer. For the sake of faithful evaluation, a secondary method of evaluating comprehensive opinions and providing incentives for evaluation fees is used. In addition, this step provides a separate evaluation window for comparative evaluation of similar products, thereby providing a secondary incentive.

Step 6: Payment of Evaluation Fee (118)

The evaluation fee is paid twice a month (for example, 5 days and 20 days) based on a predetermined amount.

Want to get drafts from users :

Step 1: access the homepage

This step is a step 100 in which users access the website of the present invention for product evaluation (FIG. 1). In this step, as in the case of the above-described advertisement evaluation, the member verification and membership registration process are performed, so detailed description thereof will be omitted.

Step 2: Select specific ad fields

In this step, the advertisement draft 109 and the advertisement evaluation 110 are distinguished from the main screen, and the advertisement draft 109 is distinguished by fields such as automobiles, cosmetics, home appliances, foodstuffs, and the like (FIG. 4). In addition, in order to continuously induce interest, users to select a field of interest (interest) when signing up as a member to use the new advertising method of advertising via e-mail (Fig. 5). In some cases, even in the same field, step 2a may include a step 111 for selecting a specific product by distinguishing the specific product and receiving an advertisement plan for the specific product. As a result, the second step serves as a gateway for evaluating the popularity of each product according to the number of accesses and easily confirming the new advertisement idea drafted for each product.

Stage 3: Contest for Advertising Ideas in Specific Fields (113)

In this step, users can not only raise the understanding and interest of consumers' products by collecting the advertising ideas about the products of the users, but also provide the foundation of excellent advertising production by ensuring the direct participation of the consumers to obtain the perspectives that are easily missed in product advertising. You can arrange.

Step 4: Payment of Evaluation Fee (118)

This step pays the evaluation fee twice a month (eg, 5 days, 20 days) based on a predetermined amount.

According to the present invention, it is possible to maximize the advertising effect by inducing the direct participation of consumers in the advertising draft and evaluation stage of the product.

In addition, the present invention allows the user to maximize the advertising effect by having to view the advertisement screen and the following survey in order to receive a predetermined evaluation fee.

In addition, the present invention by paying an additional evaluation fee for the faithful evaluation enables to maximize the advertising effect through it.

The advertisement method according to the present invention enhances the familiarity of the advertisement by allowing the user to receive a predetermined evaluation fee after watching the advertisement prototype screen and answering the survey for the advertisement prototype being produced and all advertisements before production. At the same time, the direct participation of consumers in the production and evaluation of advertisements has the effect of maximizing the effectiveness of advertising and raising the desire for purchase.

Claims (5)

In the advertising method for receiving an intermediate evaluation of the advertising prototype from the user on the homepage on the Internet, The homepage has all the necessary advertisement screens stored therein or linked with the homepage used for the advertisement. Confirming whether a user has registered as a member by accessing the homepage and performing a joining procedure for an unsubscribed user; Selecting an advertisement of a specific field on the evaluation main screen; Selecting an advertisement for a specific product; Receiving an advertisement of a specific product; Collecting surveys and comprehensive opinions about the advertisements; And Advertising method on the Internet for receiving an intermediate evaluation of the prototype from the user comprising the step of receiving a predetermined evaluation fee according to the evaluation. The method of claim 1, wherein the evaluation window is left to leave a questionnaire and a comprehensive opinion about the advertisement only after watching the advertisement video at the step of receiving the advertisement of the specific product. The method of claim 1, wherein a comparative evaluation of advertisements of the same item is performed. In the advertising method for collecting the advertising draft from the user on the homepage on the Internet, The homepage has all the necessary advertisement screens stored therein or linked with the homepage used for the advertisement. Confirming whether a user has registered as a member by accessing the homepage and performing a joining procedure for an unsubscribed user; Selecting a specific field in the evaluation main screen; Submitting advertising ideas for a particular field; And Advertisement method on the Internet to converge the draft of the advertisement from the user characterized in that it comprises the step of receiving a predetermined evaluation fee in accordance with the submission of the idea. 5. The method of claim 4, further comprising selecting a specific product after selecting a specific field.