KR20020086409A - B to B advertising method for consumer on communication network and its system - Google Patents

Abstract

PURPOSE: A customer oriented B2B advertisement service method and system is provided to classify member companies by business category, to rate classified company members according to an assessment reference for determining an advertisement condition, and to enable a member company to offer advertisement of other member company according to the advertisement condition. CONSTITUTION: The method comprises steps of a company accessing a service site(S1), the company subscribing for the service site as a member(S2), the service site classifying the member company according to an assessment reference and rating the member company(S3), the member company applying for a B2B advertisement based on the rate(S4), the company member determining if it offers advertisement files or requests a production of advertisement(S6), in a case of requesting a production of advertisement, the service site producing the advertisement(S7), the company member paying for the production of advertisement(S8), the company member selecting other company members whose business area is closely relevant and display device offers the advertisement and offering an advertisement condition, for example, a time span, a period, an area or the number and the size of the display device(S9), the service site calculating an advertisement cost(S10), the company member paying for the advertisement cost(S11), the service site transmitting the advertisement to the display devices of the selected company members(S12), and the display devices outputting the advertisement according to the selected condition(S13).

Description

B-to-B advertising method and system based on consumer communication {1 to B advertising method for consumer on communication network and its system}

The present invention relates to a consumer-centric B to B advertising method and system based on a communication network. Connected to the B2B advertising site via a communication network between neighboring businesses or in stores (including inside and outside of guest rooms, lounges, waiting rooms, etc.) between organizations (governments, municipalities, schools, hospitals, religious organizations, and non-profit corporations). By installing one or more advertising expression means, each consumer-oriented corporate advertisement provided from B2B advertising site is advertised as advertising expression means of counterparts' stores, resulting in more active and effective corporate advertisement, resulting in consumption induction and profit development. It is also promoted and appropriate advertisement compensation is made.

Advertisement is a form of marketing communication in which a specified advertiser informs consumers of a particular product, idea, or service for a fee through non-personal mass media. , Outdoor advertising, traffic advertising and online advertising.

Print advertisements are again classified into newspaper advertisements, magazine advertisements, flyer advertisements, and the like, and radio wave advertisements are classified into TV advertisements and radio advertisements. Outdoor advertising includes billboard advertisements, banners, ad balloons, and the like. Traffic advertisements refer to advertisements on railways, subways, trains, buses, and online advertisements.

In addition, the division by advertisement timing is usually divided according to a product life cycle (PLC). In other words, advertisements that are introduced before the product is introduced to the market are called introductory advertisements or launching advertisements, and advertisements that are carried out during the stage in which the products are introduced into the market and grow are mature stages when the advertisement period of the growth period, the market penetration rate, and the share of the products reach the peak. Advertisements and advertisements that are made for inventory processing due to the decline of products are called declining advertisements.

The advertising contents are classified into commercial advertisements and non-commercial advertisements. Non-commercial advertisements are classified into political advertisements, opinion advertisements, public service advertisements, and corporate PR advertisements. The classification by advertising area is divided into domestic advertisement and overseas advertisement (international advertisement). Domestic advertising is divided into national advertising and local advertising.

The advertising format is divided into drama advertisements, teaser advertisements, and campaign advertisements. Drama advertisements are advertisements in which each advertisement has a specific theme and continues like a drama. It is similar to the advertisement in the series because it is connected based on the same theme or content, but the series advertisement ends the situation in the piece, whereas the drama advertisement is connected like the drama instead of the content development in the piece. Teaser advertisements are a series of advertisements that are presented in small increments rather than at a time in order to induce consumers' curiosity.

On the other hand, the components that directly compose the advertising industry are largely divided into advertisers, advertising agencies, advertising media companies, consumers, etc., they maintain an organic relationship with each other surrounding the advertisement.

Advertiser is the entity that entrusts advertising agency and execution through advertising media to establish and execute budget for advertising expenses. Representative advertisers are business firms, but the government, local government, school, Nonprofit corporations such as hospitals and religious organizations can also be advertisers. In addition, when an individual posts an opinion advertisement, the individual becomes an advertiser.

An advertising agency is an independent company composed of advertising professionals who are commissioned by advertisers to produce advertisements. Advertising agencies are classified into full-service agency and limited service agency according to the scope of service. In addition, depending on the relationship between the advertising agency and the company, it is divided into an in-house agency and an independent advertising company.

Comprehensive advertising agency is an advertising company that comprehensively services all advertisements to advertisers such as planning, production, research, media selection. Today, there are many services for marketing and communication such as SP, DM, PR, and events.

Specialized advertising agency, also known as limited advertising agency, is a company that serves special areas of advertising such as creative and planning.

Affiliated advertising company means an advertising company belonging to a large company, and an independent advertising company refers to a company that does not belong to a large company and receives and executes advertising orders independently. In our country, large advertising companies are mostly affiliated advertising companies.

In addition, the advertisement media is responsible for delivering advertisements directly to consumers, such as TV, radio, newspapers, magazines, and telecommunications. In the past, print media used to play an important role, but nowadays, the broadcasting media and the communication media such as the Internet are more important and expanding.

On the other hand, web-based shopping malls (e-commerce, etc.), dynamic and static forms of product advertisement, product sales, and services are widely available on the Internet, thanks to the rapid development and communication of communication technologies and computers. As it is being provided, it contributes greatly to the expansion of e-commerce.

For example, to sell products such as automobiles, automobile-related parts and their consumables, electrical / electronic products, computers and computer peripherals, household goods, personal goods, clothing, furniture, bedding, stationery, accessories, books, health goods, agricultural products, etc. It covers virtually all industrial sectors, from various information services to financial services, and various forms of marketing and services are not only online but also constantly expanding. I'm going.

In particular, Internet advertising related to e-commerce (mainly public service advertising including commercial advertising, etc.) is also fiercely competing, and various forms of idea advertising are being made.

For example, online advertising via the Internet mainly includes banner advertisements or joule advertisements on the homepage, pop-up window advertisements when accessing the homepage, affiliate advertisements (B to B advertisements) according to business cooperation between sites, event advertisements, and e-mails. Spam-mail ads, target advertisements through e-mail, advertisements through programs such as freeware or shareware, advertisements embedded in or scattered in messages sent and received during chatting, and online games In fact, various types of advertisements are provided in real time or non-real time, such as advertisements, and most of the services are clicked on to go directly to linked pages or sites. Or compensation for advertisements in the form of mileage or raffle tickets or gift certificates. Do too.

However, the above Internet advertisements are ignored by a method such as forcibly closing the pop-up window or passing the advertisement section unless the consumer (advertiser) has special interest, so that the advertiser (advertiser or advertiser) expects It is difficult to get the advertising effect of, which can be seen as a limitation of the advertising compensation system.

In addition, in the case of the banner advertisement, the exposure effect according to the visitor's visits to the site can be seen as an advertisement method that stands out more than the target advertisement, and most of the advertisements through email mainly focus on random transmission through email extraction, etc. It can be seen as an ad that is biased toward mass shipments.

Such mass-mailing e-mail advertising is one of the reasons why there are many spam mails that are being tightened recently. In the inter-company advertising, such a mass mail advertisement is difficult to obtain effectiveness, and there is a problem of sending unnecessary spam mails to the general public.

In other words, the effectiveness of advertisement is questioned because most commercial mails and unnecessary spam mail advertisements ignoring hierarchies (e.g. gender, age, occupation, hobbies, buyers, etc.), consumption patterns, and purchase tendencies, as well as the intention of receiving e-mail users, On the contrary, it is becoming a big social problem such as causing reluctance from e-mail users.

The e-mail advertisement is classified into advertisement factors (ad factors), such as gender (male or female), age, type of business (occupation), region, product, business name, interest, etc. For the consumer, the e-mail advertising in the direction desired by the advertisement consumer is not made.

Therefore, since the unnecessary advertisement is separated from the intention of the advertisement consumer (at all), or the same or similar advertisement is transmitted in duplicate, the advertisement effect has a problem of causing rejection by spam mail.

In addition, when looking at the existing in-company advertising and promotion activities, the B to C type of unification and uniformity that delivers the advertisement produced by the client's request to the consumers through the advertising agency and the advertising media. As it is an advertising method, it is not suitable for the huge production and consumption form, and in particular, the advertising effect is less than expected because there is no advertisement or information transmission between related companies with a very high advertising effect.

Accordingly, the present invention relates to a store (or a government, a municipality, a school, a hospital, a religious organization, a non-profit corporation, etc.) between affiliated companies or consumption affiliated companies that are related to consumption patterns and located near consumers. Including the inside and outside of the guest room, break room, waiting room, etc.), one or more advertisement expression means connected to the B2B advertising site and the communication network are installed, so that the consumer-centered company advertisement provided from the B2B advertising site is dealt with. The present invention relates to a consumer-centered B to B advertisement method and a system for significantly improving the corporate advertisement efficiency by allowing each advertisement to be displayed as an advertisement expression means of a corporate store.

In addition, by classifying and grouping the member companies by industry sector, industry type or oil business sectors related to the consumption pattern, and assigning the grade to each member company according to the grading criteria, and the advertisement conditions (advertising cost, advertisement) Time, advertising time zone, advertising area, advertising period, size of advertising expression means, number of installations, etc.), so that the advertising of the other member company is made.

In order to achieve the above objectives, member companies are categorized by industries (consumer-centered) consumption sectors, by industry type, and by business type, and by company size, business personality (business type), consumer awareness, sales, and advertisement status (advertising). Performance), store size, business location, number of employees, job automation level, securities stock price, administrative location, etc. It is connected horizontally again to form a huge advertising network, and advertising advertising means connected to the B2B advertising site and the communication network are installed at the relevant member stores located in the vicinity of the consumer, or related to consumption. Advertise nearby businesses.

The advertisement is a advertisement targeted to the consumer, and is an advertisement in a dynamic and fluid manner in a multimedia concept, rather than a fixed static advertisement, and is classified by advertisement region, time zone (selecting time, wirelessly or randomly), Company to make advertisement by advertisement place (advertisement area), advertisement medium (advertising means), advertisement target (company advertisement, third party advertisement, policy advertisement, promotion advertisement, public service advertisement, campaign advertisement, other advertisement, non-commercial advertisement, etc.) Encourage advertising between large companies.

Therefore, unlike the conventional advertising method in which corporate publicity activities are unified and uniform, advertising effect is greatly increased because advertisement of consumer-oriented counterparts is carried out to stores between related companies or neighboring companies by relaying consumer-oriented B2B advertising sites. Second, the third and third consumptions are created because the competition between consumption-related businesses and consumption-related companies is alleviated, and consumption-related advertisements, which are their operational strengths, are also directed to consumers of affiliated member stores.

In addition, as the two-sided advertisements related to consumption are made, the attention of the consumers is more focused, and the waiting time until the consumption is based on the quick information transmission effect (for example, the waiting time until the consumers recognize and consume the advertisements). The shorter the sex time, the more active consumption and sales growth are possible.

In addition, the company's limited space and time constraints of public relations work, securing space and efficient use of time (advertisement of multiple areas can achieve advertising effect in many places within the same time).

For example, in order to advertise and promote, it is possible to reduce the hassle of the place, time, agency search, cost estimation, etc. necessary for advertisement and to promote in a wide range of regions or time zones. As a result, it is possible to completely escape from the existing advertising method, which was unable to advertise in terms of cost, time, and space, which is the biggest problem and problem of advertising.

1 is a schematic configuration diagram of the present invention.

2 is a flowchart of an embodiment of the present invention.

Figure 2a: flow chart of the membership and rank adjustment of member companies in the present invention.

3 is a system block diagram of an embodiment of the present invention.

4 is an exemplary view of group composition according to the present invention.

Figure 5 is an exemplary classification of industry classification by the member companies group of the present invention.

Figure 6 is an illustration of the rating given by the present invention group members.

7 to 16: Figures of the present invention between the annual company, neighboring companies, other forms of advertising.

<Explanation of symbols for the main parts of the drawings>

(2)-B2B Advertising Site (4)-Telecommunications Network

(6)-advertising terminal (8)-advertising means (advertising display)

(10)-Firewall (12)-Web Server

(14)-Homepage (16)-Search Engine

(18)-Operating Program (20)-Client System

(22)-Member Registration Program (24)-Ad Creation Program

(26)-Billing Program (28)-All User Management Servers

(30)-Video (VOD) Server (32)-Database Server

(34)-Database Management System (36)-Mail Server

(38)-Content Server (40)-Backup Server

(42)-Bank / Credit card company (44)-Payment server

(46)-Payment Program (48)-Load Balance Server

(A) (B)-Stores inside or outside member companies

Hereinafter, the preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram of a B2B advertisement method according to an embodiment of the present invention, which is located in a vicinity of a member company and / or a consumer or a living area (region) of a related company with a consumption type around a B2B advertising site 2 A number of stores (A) (B) of neighboring company members and / or organizations (government, municipality, school, hospital, religious group, non-profit corporation, etc.) are located in plural and partner companies provided through B2B advertising site (2) Since the advertisement is delivered to and processed by the advertisement terminal 6 and the advertisement expression means 8 installed in and outside the member companies' stores A and B through the communication network 4, the associated company concerned with consumption or Advertisement between neighboring companies will be made centered on consumers, maximizing advertisement effect.

In other words, the member company (A) (B), which is a corporate advertiser, can share the contents or information of public relations through the membership system between consumption-related companies, neighboring companies, and between companies and businesses. The advertisements of affiliated companies and / or neighboring companies are advertised to counterpart member stores (A) (B) through an advertisement terminal 6 installed on the (sale floor) and the advertisement expression means 6 connected thereto. As soon as they are immediately exposed to the consumers of the store, productivity and consumption-inducing effects are generated by obtaining efficient and extensive information of consumers and advertisement efficiency of the company, and furthermore, it is a catalyst for promoting second and third consumption.

In other words, consumers can solve the meal or snack at a fast food store (member store A), and then move to the cinema based on the advertisement provided to watch the movie, thereby improving the sales of the cinema.

For example, in the case of a fast food restaurant (member store A), information about the associated company 'associated and nearby cinema' (member company store B) while using the fast food store, that is, information about the movie being shown (by film title and theater) Movie title, screening start time, entrance fee, total screening time, free seoksuk, summary of the current screening, trailer for the next movie), or a subtitle or audio format. As a result of this, the consumer's consumption induction, the rapid consumption due to the acquisition of information is possible.

In addition, in the case of 'association and neighboring cinema' (member company store B), the advertisement of the fast food store (member company store A) is performed through an advertisement expressing means installed in a space (rest room, waiting room, etc.) where there is no obstacle to watching a movie. The advertising effect is maximized.

Therefore, since the consumer can move to the fest food store before and after the movie screening to solve a meal or snack, sales of the fest food store are further improved.

In addition, advertising on travel products and travel information of travel agencies at the wedding hall, on the contrary, on the contrary, the advertising agency can raise the awareness of consumers by advertising advertisements of wedding halls for weddings, and at the wedding halls, advertising advertisements of photo shops or marriage-related subsidiary companies. It's a way to maximize.

In other words, advertisements of member companies (corporations, organizations) with consumption-related or near consumption are displayed in stores (including inside and outside of guest rooms, rest rooms, waiting rooms, etc.) of partner companies (related companies). Is maximized, and consumption induction (marketing) and profits are promoted.

In addition, even in the case of companies or businesses that do not have a consumption connection, it is natural that both businesses can advertise and promote as long as they need to provide information to each other.

In the present invention, the communication network 4 for high-speed delivery of advertisements and advertisement-related data of the B2B advertisement site 2 to the advertisement terminal 6 and the advertisement expression means 8 of the partner member can transmit advertisement data of a multimedia concept. Networks, such as the Internet, web-based Internet, wired / wireless internet, BBS networks, general wired / wireless networks, local area networks, telecommunication networks, wide area networks, dedicated networks, backbone networks, Ethernet, internal networks, power lines networks, It includes or is one of satellite communication networks using ICT, IMT-2000, and the like.

In addition, the advertisement terminal 6 is a communication means capable of transmitting and receiving advertisement data of a multimedia concept transmitted through the communication network 4, for example, communication of one of a high-speed modem, ISDN, wired and wireless LAN card (Ethernet). Means, communication programs, operating programs (O / S), web browsers (or messengers), and applications that can implement multimedia functions are basically provided so that a large amount of advertisement data can be sent and received at any time. The advertisement data is processed into an image signal and then transmitted to the advertisement terminal 6 so that the advertisement is made.

The advertisement expression means 8 installed in the counterpart member stores A and B respectively outputs the advertisement signal transmitted from the advertisement terminal 6 in an image and sound, and the advertisement is made by a television receiver and a computer monitor. , One or more displayers such as billboards, beam projects, LCDs, PDPs, and FEDs are used.

In addition, the manager of the B2B advertising site (2) is to be managed according to the criteria of the affiliated company and / or neighboring company member companies according to the examination criteria, such as industry sector or industry, or by the business type associated with consumption as shown in FIG.

For example, as shown in Figure 5, which is classified as a major category, a middle classification, subdivision, "advertising, finance, manufacturing, publishing, broadcasting, construction, distribution, transportation (passenger and freight transport), sales, entertainment, education, entertainment, performance industry And hospitals, telecommunications, hospitality, insurance, etc., and group them horizontally into group A, B, and C.

For example, Group A members may group their advertising and advertising related members, Group B members will focus on the financial and financial industry, and Group C will focus on manufacturing and manufacturing.

For convenience of description, the member company groups are classified into three groups, such as A (advertising business), B (financial business), and C (manufacturing industry), but are classified into more than one member company group by major categories.

When classifying the member companies, as shown in FIG. For example, in the case of 'advertisement business' in the large category, it is classified into "advertising agency, advertising agency, advertisement production company, advertisement installation company, advertisement publisher, advertisement rental company ... advertisement distribution company", etc. In the case of "advertising agency", it can be classified into "TV advertising agency, radio advertising agency, newspaper advertising agency, Internet advertising agency .. printed advertising agency."

Therefore, if the Group A member is a member of the advertising industry or the advertising industry, the "Agency Agency, Advertiser, Advertiser, Advertisement Installer, Advertisement Publisher, Advertisement Agency ..." Examples of subdivisions are 'TV advertising agency, radio advertising agency, newspaper advertising agency, internet advertising agency .. printed advertising agency', etc., and the members of other groups including group B and C are also classified. In this way, they are classified into sub-categories and sub-categories, and they belong to the same group and are classified into the same group.

And, as shown in Figure 6, the manager of the B2B advertising site (2) is the company size, personality (business), name (consumer awareness), sales, advertising status (advertisement performance), store size, business location of the member companies belonging to each group According to grading criteria such as number of employees, number of employees, job automation level, stock price, administrative location, etc., it can be divided into grades (1st, 2nd, 3rd, 4th, 5th grade, nth grade, etc.) and searched. Build and manage your database.

According to the above ratings, the advertising conditions including the advertising fee for each member company are differentiated, and excellent member companies with high consumer awareness can be advertised for a small amount or free of charge, thereby inducing active and voluntary participation and interest, thereby enabling natural competition and efficient advertisement.

Also, in the same group, if there are many members who have high consumer recognition or high advertising effect, for example, there are many members who want to advertise to the store of a particular member, even if the specific member is a member of the same grade, the special management class is superior. It is desirable to use a preferential policy that grants ( ¹⁺ grade, 1 ⁺⁺ grade, 1 ⁺⁺⁺ grade, ²⁺ grade, 2 ⁺⁺ grade, 2 ⁺⁺⁺ grade ...).

That is, an advertisement fee may be given to the specific member company in proportion to the number of other member companies to be advertised to the specific member company or according to a predetermined standard, and the specific member company may be free of charge when advertising to the stores of the other member companies. do.

In this way, high-profile member companies (businesses) are actively engaged, which enables them to achieve great advertising and its ripple effects.

Each time a new member joins as a new member, the group is given an initial grade and then stored in the database so that the database is updated. Existing members are periodically (weekly, monthly, quarterly, yearly, etc.) according to the evaluation criteria. To adjust the rating so that the database is updated immediately.

Of course, depending on the type of business change (transition) of the member company or diversification of the industry as well as the rating may be changed, the group can be changed, even within the same group can be made in the business cooperation or business cooperation or solidarity.

In addition, in FIG. 6, the first-class member company A belonging to group A and the first-class member company belonging to B group (almost) are of the same class, so that they are in equal terms (advertising cost, advertising time, advertising time zone, advertising area, advertisement). Period, the size of the advertisement expression means, the number of installations, etc.) advertisements related to each other's business can be advertised through the advertisement expression means 8 installed inside and outside the counterpart shops.

In the case of the first-class member company (A) belonging to group A and the fourth-class member company (ker) belonging to group B, there is a three-level difference. Advertisement of member companies (ker) is made to be advertised under conditions proportional to the third level (advertising conditions).

In other words, more advertising costs (2x to 3x advertising costs) or less advertising time (1 / 3x to 1 / 2x advertising) compared to A group member company (A) with advertisement condition of 1st grade Hours), or less time slots for consumers, or less advertising areas (1/3 to 1/2 times territories) than member companies (A), or less advertising periods (1/3 times to 1 /) than member companies (A) 2 times period), or may be limited to the size and number of installation means (1/3 times to 1/2 times) of the advertising means less than the member company (a), the advertising conditions include at least one or more.

On the other hand, the advertising conditions of the A group member company (A), which is advertised by the group B company member (ker) 's advertisement expression means (8), are based on the advertising cost (free or low price) proportional to the 1st grade, or the advertising time more than the member company (ker) ( 2 to 3 times of advertising time), or more time zones (consumer time zones) than member companies (ker), or more advertising areas (regions where consumers go in or out more) than member companies (kers), or member companies ( C) more advertising period (2 to 3 times longer than advertising period), or more than one member company (ker) installed the number of advertising expression means (2 to 3 times), and the advertising conditions may also be at least one. Include.

In addition, the advertisement fee is approved through the electronic payment system of the B2B advertising site (2) is approved by the B2B advertising site (2) by transmitting the advertising data for each member company from the B2B advertising site (2).

The advertising content may be provided to the member company's B2B advertising site (2) to be advertised to the other member's stores, or the member may request the advertising content to the B2B advertising site (2) to edit or produce all or part of the advertising content. .

In the present invention, the advertisement is a dynamic and fluid advertisement in a multimedia concept, rather than a static advertisement, which is mainly targeted to consumers, and is classified by advertisement region, time zone (time selection, wireless or randomly). ), Advertisement place (advertisement area), advertising medium (advertising means), advertisement targets (company advertisement, third party advertisement, policy advertisement, public relations advertisement, public interest advertisement, campaign advertisement, other advertisement, non-commercial advertisement, etc.) Therefore, the advertisement between companies and companies is greatly activated.

2 is a flowchart illustrating an advertisement method of the present invention shown in an embodiment.

Associated companies or neighboring companies or organizations (government, municipal, schools, hospitals, religious groups, non-profit corporations, etc.) access the B2B advertising site 2 with their client system 20 having communication means (step S1). After acknowledging the terms and conditions, the user ID and password (pass word) are authenticated and then registered as a member company (step S2). In the step (S3 step), and in consideration of the given grade to apply for the use of non-to-bid advertising (step S4), and if the non-to-be advertising in the above step (S4 step) is terminated (step S5).

In the membership registration step (S2 step) membership registration is made by the membership registration program 22 and the data and information is stored in the database server 32.

In addition, in the case of applying for advertisement in the non-to-bid advertising use application step (step S4), the member company provides the advertisement contents to the non-to-bid advertisement site 2 and requests the advertisement content to the non-to-bid advertisement site 2 to provide the advertisement contents. For example, the case of manufacturing (step S6).

In the case of requesting advertisement production in the advertisement contents providing step (S6 step), the advertisement of the member company is produced according to the request content using the advertisement creation program 24 in the B2B advertisement site 2 (step S7), Using the rate calculation program 26 calculates the cost according to the production of the advertising content and transmits to the client system 20, the client system 20 delivers a payment intention and when the payment is made (step S8) the member company to them In consideration of the grades given, select the advertising conditions, that is, the member companies by the grades to which the consumption type is connected, and then present the advertising conditions such as advertisement time, advertisement time period, advertisement region, advertisement period, size of advertisement expression means and number of installations. (Step S9).

Calculating the advertising cost with the fee calculation program 26 according to the conditions presented in the advertisement condition presentation step (step S9), and transmitting the calculated advertising cost to the client system 20 to make a payment. Is passed, the payment and approval of the advertising costs (step S11), the step of transmitting the advertising data to the advertising terminal (6) installed in the selected member company stores according to the advertising costs payment (S12 step), and the advertising terminal (6) In step S13, the advertisement data transmitted from the advertisement data is output to the advertisement expression means 8, and the corresponding advertisement is output and ends (step S14).

In the case of providing the advertisement contents directly to the B2B advertisement site 2 in the advertisement contents providing step (S6), since the advertisement contents are produced and the costs thereof are unnecessary, the advertisement contents are directly moved to the advertisement condition presentation stage (S9).

In addition, secure payment by the payment server 44 and the payment program 46 associated with the bank credit card company 42 in the advertising content production payment step (step S8) and payment and approval of the advertising costs (step S11). Will be done.

In addition, the step of allowing the advertising compensation is made in proportion to the member company grade in the above. At this time, in the case of a specially managed superior member company, an exceptional advertisement reward is made.

Figure 2a shows a flow chart of a group or a member of a member company.

In other words, if consumer awareness is raised by member credit accumulation or advertising, rating adjustment is necessary. In addition, a change of affiliation group may be necessary due to a change in industry type or an expansion of industry type.

As described above, the member's group or grade adjustment may be reviewed periodically (weekly, monthly, quarterly, yearly, etc.) or irregularly, or at the request of the member, according to the grading criteria, and then the group change or grade may be adjusted. Stored in the database to be updated.

That is, if adjustment of the group and grade of the member company is necessary to prepare for the adjustment of the group and grade of the member (step S20).

If adjustment is unnecessary or not desired in the belonging group or the rating adjustment step (step S20), the rating adjustment is terminated (step S21). (Step S22).

If there is no change in the group and grade as a result of the examination (step S23), the examination is terminated (step S24), and if the group and grade change, a new affiliation and grade are given (step S25), and the corresponding member company is notified. The changed membership and class are updated to update the database (step S26) and terminate (step S27). In addition, according to the newly granted grade, a proportional compensation (described later) is made.

3 is a block diagram of an embodiment of the present invention B2B advertising system based on a communication network such as the Internet.

The B2B advertising site 2 pays through a payment system when a member communicates his / her intention to pay the costs (advertising costs, advertising production costs, advertising unit usage fee, etc.) incurred according to the advertisement through his client system 20. When the payment is completed, the function of transmitting the advertisement data of the corresponding member company to the advertisement terminal 6 of the member company through the network mainly serves to make the consumer-centered advertisement.

Looking at the configuration of the B2B advertising system, the web-based B2B advertising site 2 includes a DNS server, a firewall 10, a web server 12, a homepage 14, a search engine 16, and an accompanying server. It consists of a database and a program.

The B2B advertising site 2 provides various operation programs 18 for operating the homepage 14 and forms according to membership of affiliated company members and / or neighboring company members to their client systems 20. Member registration program (22) that stores personal information and management information according to the registration and registration, a program for creating and editing advertisements requested by the member, and an advertisement creation program (24) for storing a database thereof, and an advertisement request. And a charge calculation program 26 for calculating costs according to production and overall costs according to advertisement exposure and advertisement effects, a total user management server 28 for managing advertisement terminals of all members, and transmitting and managing advertisement videos. A video server 30, a database (D / B) server 32 for storing each database, a database management system (DBMS) 34 for managing each database, A mail server 36 for exchanging e-mail between the yarn, the user, and the operator, a content server 38 for storing various advertisement-related contents and entertainment, and various data periodically in preparation for data loss or hacking. Backup payment 40 for frequent or backup and secure storage, and electronic payment in connection with the bank credit card company 42 for the financial settlement caused by the use of advertising and advertising production and advertising unit equipment usage fee and supplementary services and linked services It is composed of a payment server 44, its payment program 46, and a load balancing server 48 for the traffic caused by excessive connection of the user.

The electronic payment system includes a payment server 44 connected to a bank / credit card company 42, a payment gateway and a payment and security program such as a customer information control system (CICS).

In addition, the payment gateway reconfirms the payment amount according to the advertisement order and service and the information of the advertisement member company, and checks the payment method such as credit card, bank transfer or online deposit. If it is a transfer, the payment account is input and the authentication is processed.

In addition, the payment server 44 has a billing machine (billing machine) is built to perform a billing (billing) operation of a complex function of the calculation function and the recording function, a secure electronic transaction (SET) is built for secure electronic transaction processing Layer-level encryption, such as Secure Socket Layer Protocol (SSL), or other public key infrastructure (PKI), to maintain security during financial transactions over the Internet or network. Prevent hacking.

In addition, SSL is a structure that adds security functions (encryption, data assurance, authentication) that can be exchanged in the network proposed by the US Netscape company, and sets a layer for security between TCP / IP and applications. In any application protocol, more secure data exchange (compatibility) can be achieved.

Each D / B is configured as storage to be interconnected so that each D / B can be easily accessed. The storage is a device that preserves data or information for a desired period and can be taken out and used as needed. The storage stores a large amount of data in an internal memory (main memory) addressed by a control unit in a central processing unit. It is a storage device used as a means.

The database management system (DBMS) 34 may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, or Gemston, Orion. By using an object-oriented database management system (OODBMS) or a real-time database management system (DNBS), such as (Orion), O2, etc. to achieve the purpose of the present invention.

On the other hand, the main server of the present invention B2B advertising site (2) provides a function and a list and detailed information about the advertisement and advertising products or advertising services and the function of transmitting the files and data desired by the user to the user's browser, Various data will be stored in the database.

In addition, the B2B advertising site 2 is loaded with a web server program such as IIS and Apache for main server operation, and various programs, member registration programs, advertisement creation programs, and fee calculation programs, and the like. It includes a quotation program and a quotation form according to the advertisement production.

In addition, the ASP (Active Server Page) program of the main server enables electronic commerce on the Internet web site, manages / controls the database management system and database, and transmits data to the user's browser on the Internet. Of course, it can be implemented in languages such as PHP and Java Server Page (JSP) instead of ASP programs.

The ASP connects two or more computers or servers as adapters between channels by efficiently handling a number of short tasks.

In addition, the content and / or entertainment will provide information related to the interests of the member companies, such as movies, culture, hobbies, games, and life information.

In addition, the fee calculation program 28 operating in the present invention B2B advertising site (2) is a member company charges according to the request for B2B advertising, advertising production fee, the fee for using the auxiliary equipment, other services, etc. Calculate it and send it to the client system 20 of the member company to select a payment method such as online payment lump sum / payment such as a credit card or bank transfer, and if the payment method is credit card or bank transfer, credit card information or account number Will be input.

In the case of a credit card transaction, the payment gateway is searched for a credit card to obtain payment approval. If the payment method is a wire transfer or an online deposit, it is stored in the payment program 46 and an e-mail is sent to the user. The phone number entered will be notified.

The payment program 46 stores the payment details provided from the payment gateway, and the payment gateway receives a payment confirmation request according to the payment from the payment program, inquires the transaction details, receives an inquiry result, and receives the payment confirmation result. It will be provided as a payment program.

The client system 20 of the member company is provided with other advertisement information including advertisement information provided from the B2B advertisement site 2 while performing data communication with the B2B advertisement site 2 and the Internet or a communication network 4. It is a computer terminal that conveys various opinions and payment intentions.

The client system 20 communicates with a communication means capable of connecting to the B2B advertisement site 2 through the Internet or a wired / wireless communication means, and an operating program (O / S) and a web browser (or a messenger or messenger). Basically, application programs that can implement programs and multimedia functions are provided.

The communication means includes a wired / wireless communication network such as a modem, ISDN, LAN card (Ethernet), ADSL, HDSL, VDSL, high speed communication (PLC) using a power line, satellite communication using a communication satellite, and wireless communication using a mobile phone. Or one or more.

In addition, although the client system 20 is an example of a computer, most or all of the products have a communication means connected to the Internet, such as set-top boxes, Internet TVs, web phones, Internet refrigerators, Internet washing machines, etc., as well as the Internet. can do.

In addition, the main server for controlling the overall operation of the B2B advertising site (2) includes control means such as a central processing unit, memory means for storing and outputting product information and various data according to the control of the control means, and the control means Image display means for displaying the operation of the B2B advertising site (2) under the control of, and input means such as a keyboard, mouse, CCD camera, microphone, etc. to input the operation command according to the operator's operation to the control means; A communication interface such as a (second) high-speed communication network, a router, a modem, and the like, connected to the control means to interface with predetermined data to be transmitted to and from the client system 20. Means are provided.

In the present invention, the network connection channel between the member company and the B2B advertising site 2 is preferably an open computer network such as the Internet or an intranet that can be freely used by the general member, and the web server of the B2B advertising site 2 is It can be implemented with each server program provided by various operating systems (OS) such as Windows (Windows, SQL), Linux (Lynux), Unix, Macintosh (Macintosh).

In addition to the conventional web server program, it also includes a series of applications running on the server, including a predetermined system that connects and brokers between the advertiser and the advertiser and the database and each module using a computer communication network. It can be seen as a broad concept.

7 to 16 illustrate advertisements between affiliated companies in which consumption patterns are linked with consumers as the center (targeting consumers); Other forms of advertising are examples.

7 is an example of other forms of advertisements, such as advertisements for unspecified number of consumers, for example, own company advertisement, third party company advertisement, policy advertisement, publicity advertisement, public interest advertisement, campaign advertisement, non-commercial advertisement, Other advertisements are one-way or two-way advertisements at department stores, discount stores, public places, airport terminals, passenger terminals, station waiting rooms, movie theaters, exhibition halls, etc. It is to be done.

8 is an example of advertising between affiliated companies that can be connected or linked to consumption patterns, wedding halls, travel agencies, rental car companies, events that are directly or indirectly related to each other by the relaying of the B2B advertising site (2). Advertisement of the other member company will be made according to the advertising conditions according to the grade that each company is assigned.

9 is an example of advertising between affiliated companies that can be connected or connected to the consumption form or affiliated companies that can be connected or connected to the consumption form, and the neighboring companies located in the living zone or neighborhood of the consumer, etc. Advertisements are made by means of advertisements, which are installed in and out of restaurants, cafes, and karaoke, which are directly and indirectly related to each other and / or neighbors by the relay.

The advertisement is a consumer-oriented advertisement, and the advertisements of the corresponding member companies (restaurants, cafes, karaoke) are made based on the advertisement conditions according to the given grades.

In the case of Fig. 10, as shown in Fig. 9 is an example of the advertisement between the affiliated companies (member companies) belonging to the neighboring companies, the consumption form is directly or indirectly related to and / or nearby by the broadcast of the B2B advertising site (2) Banks, securities firms, and credit card companies with the advertising conditions according to the grade given to each of the other member's consumer-centered advertising is made.

FIG. 11 is also an example of advertising between companies (member companies) that are affiliated companies and neighboring companies as shown in FIG. 9 and FIG. 10, and the consumption form is directly related to and / or nearby by the relaying of the B2B advertising site (2). Advertisements of the other member companies will be made between advertisements according to their grades between the universities (including high schools) and industry-related companies that are related to the relevant departments of the university.

Therefore, in the corporate aspect, it is possible to easily hire the desired staff in addition to the corporate advertising, and in the university side, easier and more employment is made.

FIG. 12 is also an example of advertisements between companies (member companies) belonging to neighboring companies and affiliated companies as shown in FIGS. 9 and 10, and the consumption form is directly related to and / or neighboring by the relaying of the B2B advertising site (2). A plurality of pharmacies and a single or a plurality of hospitals are linked to each other's advertising conditions are made according to the advertising conditions according to their respective grades.

FIG. 13 is an example of an advertisement between affiliated companies that may be connected or connected as a consumption type, as shown in FIG. 8. A hop house directly and indirectly related to each other by a relay of a B2B advertisement site 2 and a restaurant / regular restaurant. / Karaoke ... will be the advertising of the other member's advertising conditions according to their respective grades.

FIG. 14 is also an example of an advertisement between affiliated companies that can be connected or connected, as shown in FIG. 8, which is directly and indirectly related to each other by the relaying of the B2B advertising site (2) and the airport terminal / passenger terminal. / The station waiting room is linked to each other's advertising will be made according to the advertising conditions according to the level assigned to each.

FIG. 15 is also an example of advertising between affiliated companies that can be connected or connected to the consumption form as shown in FIG. 8, and the computer academy and computer-related hardware and software that are directly or indirectly related to each other by the relaying of the B2B advertising site (2). / Peripheral devices / consumables stores will be linked to each other, the advertising of the corresponding member companies will be made according to the advertising conditions according to each grade.

FIG. 16 is also an example of an advertisement between affiliated companies that can be connected or connected to the consumption form, as shown in FIG. 8, a sports goods store and a gym / pool / bowling alley which are directly or indirectly related to each other by the relay of the B2B advertising site (2). ... the advertising conditions of the corresponding member companies will be made to each of the advertising conditions according to the given level.

7 to 16 are examples, and of course, relative advertising is performed for each member company group that is related to each other by the relaying of the B2B advertising site 2 as well.

The present invention described above is not limited to the above-described embodiments, and various substitutions, modifications, and changes can be made without departing from the technical spirit of the present invention, and any person having ordinary skill in the art Various modifications and imitations may be made by the description of the present specification, but it is obvious that the present invention is not outside the scope of the present invention.

As described above, the present invention can maximize the advertising effect through mutual advertisement or one-way advertisement between affiliated companies and / or neighboring companies in the vicinity of the consumer (living area, etc.) in which the consumption type is related, and is required even by unrelated companies. Ads can be advertised to stores of non-affiliated companies, which greatly enhances the effectiveness of advertising.

In addition, the present invention can be expected to increase the advertising effect (synergy) by the advertising between the associated companies and / or neighboring companies, and because the image of the company is significantly increased and connected to the sales of the company, sales sluggishness is eliminated, etc. Since it can provide additional services and have absolute superiority over other companies or shopping malls, it is possible to conduct more advanced e-commerce.

In addition, by assigning the grade of each member of each group based on the rating screening criteria to pay the advertisement and the advertising fee of the differentiated conditions, the natural competition between the companies is induced to have a natural and improved advertising effect.

In addition, in the same group, if there are many members who have high consumer recognition or high advertising effect, for example, a member who wants to advertise to a store of a specific member, even if the specific member is a member of the same grade, the member of the same group has a special advantage. By assigning a management grade to preferential treatment of advertisements, natural competition and these specific member companies are actively participating, which is effective in achieving great advertisement and its ripple effect.

In addition, the company's limited space and time constraints of public relations work, securing space and efficient use of time (advertisement of multiple areas can achieve advertising effect in many places within the same time).

In addition, the present invention can reduce the hassle, such as the place, time, agency search, cost calculation required for advertising in order to promote consumer (consumer) -oriented advertising and promotion and can be promoted in a wide range of regions or time zones. As a result, it is a useful invention with the effect that it is possible to completely escape the existing advertising method, which cannot be advertised in terms of cost, time, and space, which is the biggest problem and problem of advertising.

Claims (11)

In the advertising method using a communication network; Accessing a B2B advertising site by a client system having a communication means of a consumption affiliated company, a nearby consumption company, and a consumption affiliated party and signing up as a B2B advertising member company; Judging and assigning the affiliated companies and their grades to the member companies according to the screening criteria in the B2B advertising site; A member company applying for the use of the B2B advertisement; Providing the advertisement contents to the non-bid advertising site by the member company; Selecting a member company for each grade in consideration of the grade assigned to the member company and then presenting advertisement conditions; Calculating an advertising cost according to the advertisement condition; Approving the calculated advertising costs; Transmitting the advertising data to the advertisement expression means installed in the corresponding member company store selected according to the advertisement cost payment; Consumer-oriented B2B advertising method based on a communication network in which an advertisement is output to an advertisement expression means of a selected member company store. The method according to claim 1; A consumer-oriented B2B advertising method based on the communication network further comprising the step of making the advertising rewards proportional to the rating of the member company. The method according to claim 1 or 2; A member-centered B2B advertising method based on a communication network, further comprising the step of requesting a B2B advertising use of a member to produce and pay an advertisement content to a B2B advertising site. The method according to claim 1 or 2; In the advertisement condition presentation step, the advertisement condition selects at least one or more of the member companies, advertisement costs, advertisement time, advertisement time zone, advertisement region, advertisement period, size of advertisement expression means, and number of installations to which consumption patterns are connected. Consumer-oriented B2B advertising method based on a communication network. The method according to claim 1 or 2; Judging the member groups and grades of the member companies according to the evaluation criteria when adjustment is necessary in the step of judging and assigning the member groups and grades of the member companies; Assigning a new belonging group and grade if there is a change in the belonging group and grade as a result of the examination; And updating the changed membership and grades. The method according to claim 5; Consumer-centered B2B advertising method based on a communication network, characterized in that the screening period is one of periodical, irregular, and member company's request. The method according to claim 1 or 2; Advertising-oriented means to be installed in the store is a television-based, computer monitor, billboard, beam project, LCD, PDP, FED-based advertising method of the consumer-centric based on the communication network. In a communication network based advertising system; A B2B advertisement site (2) for providing B2B advertisements to stores of consumption related companies, neighboring companies and consumer associations, a communication network (4) connected to the B2B advertisement site (2), and the communication network (4) The advertisement terminal 6 of the plural member company stores (A) (B) connected to the plural member company stores (A) (B) connected to the plural advertising terminal 6, respectively. Consumer-oriented B2B advertising system based on a communication network, characterized in that the advertisement of the other member company to the advertising expression means (8) of the partner member stores (A) (B). The method according to claim 8; The B2B advertisement site 2 includes a DNS server and a firewall 10, a web server 12, a homepage 14, a search engine 16, an operation program 18 for operating a homepage 14, Member registration program 22, a program for creating and editing advertisements requested by member companies, and an advertisement creation program 24 for storing a database thereof, and the costs associated with requesting and producing advertisements, and all costs according to advertisement exposure and advertisement effects, etc. Charge calculation program 26 for calculating the number, the total user management server 28 for managing the advertising terminal of the entire member company, the video server 30 for managing the video for advertising, and a database in which each database is stored (D / B Server 32, a database management system (DBMS) 34 for managing each database, a mail server 36 for exchanging e-mail between member companies, users, and operators, and various advertisement-related contents. And entertainment Is stored in the content server 38, the backup server 40 to securely back up a variety of data periodically or from time to time in preparation for data loss or hacking, and financial settlement generated in accordance with the use of advertising and supplementary services and linked services In order to be connected to the bank credit card company 42, the payment server 44 and the payment program 46 that can make electronic payments, and the load distribution server 48 for the traffic (traffic) caused by the excessive connection of the user Consumer-oriented B2B advertising system based on the communication network. The method according to claim 8 or 9; Communication network (4) for transmitting advertising data to the advertisement terminal (6) is a high-speed modem, ISDN, LAN card (Ethernet), ADSL, HDSL, VDSL, communication satellites, characterized in that one of the wired and wireless communication network Consumer-oriented, non-to-vis advertising method based on network. The method according to claim 8 or 9; The advertising expression means (8) is a consumer-oriented, non-to-be advertising system based on a communication network, characterized in that one of the television receiver, computer monitor, billboard, beam project, LCD, PDP, FED.