KR20090002093A - Method for navigation advertisement in short distance wireless communication area, system and navigation terminal therefor - Google Patents

Abstract

A navigation advertisement method at local area wireless communication domain, a system therefor and a navigation terminal are provided to set up advertisement transmission time and advertisement transmission region. A navigation advertisement method at local area wireless communication domain comprises a step of registering information of a navigation terminal which decides to receive advertisement-information when a navigation advertisement managing server passes through the specific local area wireless communication domain(S101), a step of registering advertisement supply server transmitting advertisement-information to a navigation terminal by the advertisement managing server, a step of transmitting advertisement transmission object information including navigation terminal frequency information and advertisement transmission object list(S103, S105), a step of transmitting an identification code to the corresponding advertisement supply server(S109) and a step of transmitting the already stored advertisement-information to the corresponding navigation terminal through the local area wireless communication(S113).

Description

Method for Navigation Advertisement in Short Distance Wireless Communication Area, System and Navigation Terminal therefor}

1 is a view showing a connection between a navigation advertising system and a communication network according to the present invention;

2 is a diagram showing the configuration of a navigation advertisement management server according to the present invention;

3 is a view showing the configuration of an advertisement providing server according to the present invention;

4 is a view showing the configuration of a navigation terminal according to the present invention;

5 is a flowchart illustrating a navigation advertisement method according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: advertisement providing server 110, 210, 410: communication interface unit

120: advertising target management unit 130, 230: advertising information receiving unit

140: transmission condition setting unit 150: area entry recognition unit

160: advertising information transmission unit 170, 460: cost settlement unit

180, 470: database 200: navigation terminal

220: advertisement receiving control unit 240: output unit

250: advertising viewing confirmation unit 260: memory

300: mobile communication network 400: navigation advertising management server

420: advertiser information management unit 430: terminal information management unit

440: advertising information register 450: advertising information provider

The present invention relates to a navigation advertising method in a short range wireless communication area, a system and a navigation terminal for the same. More particularly, the present invention relates to a short range wireless communication area for providing advertisement information through short range wireless communication to a navigation terminal via a specific region. The present invention relates to a navigation advertising method and a system and a navigation terminal for the same.

Currently, as people's range of activity spreads over broadband, the number of users who receive a navigation service by mounting a navigation terminal in a vehicle increases.

The navigation terminal is connected to a central server that provides navigation information through a mobile communication network to receive and output route information from a source to a destination or output real time location information.

On the other hand, the navigation service operator outputs advertisement information as well as route information to the navigation terminal during the road guidance or when the power is on / off so that the user can check.

However, the above-mentioned advertisement information transmission is a method of transmitting from the central server connected to the mobile communication network to the navigation terminal. As the number of users of the navigation service increases rapidly, a load is placed on the central server so that the advertisement information or the guidance information transmission is not smoothly performed. Sometimes it does not happen.

In addition, since the advertisement information transmits the information requested by the advertiser from the central server to the navigation terminal in the same way, the regional characteristics cannot be reflected, and the advertiser cannot arbitrarily set the region or time zone for transmitting the advertisement information.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problem, and a navigation advertisement method in a short range wireless communication area for transmitting an advertisement message through short range wireless communication to a navigation terminal via a randomly set area, a system and a navigation terminal therefor. There is a technical challenge in providing it.

In addition, an object of the present invention is to allow an advertiser to set an advertisement message to be transmitted to a navigation terminal according to regional characteristics, and to actively set an advertisement transmission time and an advertisement transmission region.

The present invention for achieving the above object includes an advertisement providing server for providing advertisement information through a short-range wireless communication to the navigation terminal via a specific region and a navigation advertisement management server for managing information of the advertisement providing server and the navigation terminal. As a navigation advertising method in a navigation advertising system,

a) registering, by the navigation advertisement management server, information of the navigation terminal to receive advertisement information when passing through a specific short range wireless communication area; b) the navigation advertisement management server registers an advertisement providing server to transmit advertisement information to a navigation terminal via a specific short range wireless communication area, and includes a pre-stored advertisement transmission target list and frequency information of each navigation terminal to the advertisement providing server. Transmitting advertisement transmission target information; c) when the navigation advertisement management server receives the advertisement information input by the advertiser, assigning an identification code to the advertisement, and transmitting the identification code to the advertisement providing server; And d) when the advertisement providing server recognizes an entry of a specific navigation terminal included in the advertisement transmission target list into a short range wireless communication region set by the advertisement providing server as an area for providing advertisement information, the corresponding navigation terminal through short range wireless communication. Transmitting previously stored advertisement information.

Here, after step d), when the navigation advertisement management server receives the advertisement viewing confirmation message including the identification code transmitted from the navigation terminal, the fact is transmitted to the advertisement providing server to pay for the advertisement. To cause; And identifying, by the advertisement providing server, a corresponding navigation terminal that has received the advertisement information by using the identification code of the advertisement information included in the message, calculating a cost based on a preset condition, and paying the cost to the corresponding navigation terminal. It is preferable to further include.

Another invention is a navigation advertising system,

Save and manage the information of the navigation terminal allowing the advertisement transmission and the advertiser information to transmit the advertisement information to the navigation terminal, by the advertisement transmission target information including the advertisement transmission target list and the frequency information of each navigation terminal by the advertiser A navigation advertisement management server for transmitting the registered advertisement information to a corresponding server; And an advertisement providing server that recognizes an entry of a navigation terminal in a short range wireless communication area included in an advertisement transmission target list transmitted from the navigation advertisement management server and transmits advertisement information to the navigation terminal through short range wireless communication.

The navigation advertisement management server may include a communication interface connected to a mobile communication network to communicate with a navigation terminal and an advertisement providing server; A database storing information related to the navigation advertisement management server; An advertiser information manager configured to store and manage information of an advertisement providing server including the short range wireless communication area information arbitrarily set to provide advertisement information in the database; A terminal information manager configured to store and manage advertisement transmission target information including the advertisement transmission target list allowed to receive advertisement information and frequency information of each navigation terminal in the database; Receiving advertisement information registered by the advertiser, the advertisement information registration unit for storing and managing in the database by giving an identification code to the corresponding advertisement; And an advertisement information providing unit providing advertisement transmission target information and advertisement information including frequency information of each of the advertisement transmission target list and the navigation terminal to the advertisement providing server.

In addition, the navigation advertisement management server, when receiving the advertisement viewing confirmation message including the identification code of the advertisement information transmitted from the navigation terminal, a message to pay the cost for viewing the advertisement to the corresponding advertisement providing server for transmitting the advertisement information Cost settlement unit for transmitting the; It is preferable to further include.

In addition, the advertisement providing server includes a communication interface unit connected to a mobile communication network to communicate with a navigation advertisement management server and to communicate with a navigation terminal through short-range wireless communication; A database storing information related to the advertisement providing server; An advertisement transmission target manager configured to receive advertisement transmission target information including an advertisement transmission target list transmitted from a navigation advertisement management server and frequency information of each navigation terminal, and store and manage the advertisement transmission target information in the database; An advertisement information receiver for receiving advertisement information including an identification code transmitted from a navigation advertisement management server and storing the advertisement information in the database; An area entry recognition unit for recognizing an entry of a navigation terminal included in an advertisement transmission target list into a randomly set short range wireless communication area, and notifying the fact of entry; And an advertisement information transmitter for transmitting advertisement information extracted from the database to the corresponding navigation terminal sensed by the area entry recognition unit.

The advertisement providing server may further include a transmission condition setting unit configured to set a transmission condition by combining any one of time, object, or a combination thereof to transmit advertisement information.

In addition, when the advertisement providing server receives a message for paying the cost of viewing the advertisement from the navigation advertisement management server, the advertisement providing server receives the corresponding navigation terminal that receives the advertisement information by using the identification code of the advertisement information included in the message. It is preferable to further include a cost settlement unit for grasping and calculating the cost based on a predetermined condition to pay the cost to the navigation terminal.

Another embodiment of the present invention is a navigation terminal for outputting navigation advertisement information connected to an advertisement providing server and a navigation advertisement management server for providing advertisement information through short-range wireless communication as a navigation terminal via a specific area,

A communication interface unit connected to a mobile communication network to communicate with a navigation advertisement management server and to communicate with an advertisement providing server through a short range wireless communication; A memory storing information related to the navigation terminal; An advertisement information receiver configured to receive advertisement information including an identification code transmitted from an advertisement providing server when entering a specific short range wireless communication region; An output unit for outputting the advertisement information received by the advertisement information receiving unit on a screen so that a user can check the advertisement information; And an advertisement viewing confirmation unit for transmitting the advertisement viewing confirmation message including the identification code to the navigation advertisement management server when the output of the specific advertisement information is completed through the output unit.

The navigation terminal may further include an advertisement reception control unit configured to set whether to receive advertisement information transmitted from the navigation advertisement management server, and the output unit may receive the advertisement information before outputting advertisement information on a screen. It is desirable to check whether or not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, FIG. 1 is a diagram illustrating a connection relationship between a navigation advertisement system and a communication network according to the present invention.

The navigation advertisement system includes an advertisement providing server 100 that provides advertisement information to a navigation terminal 200 mounted in a vehicle via a randomly set short range wireless communication region (area A), and a navigation terminal that allows the advertisement information to be received ( The navigation advertisement management server 400 stores and manages the information of the 200 and the information of the advertisement providing server 100.

In more detail, the navigation advertisement management server 400 stores and manages the information of the navigation terminal 200 that allows the advertisement transmission and the advertiser information to transmit the advertisement information to the navigation terminal 200, and the advertisement transmission target list. And the advertisement transmission target information including the frequency information of each navigation terminal and the advertisement information registered by the advertiser to the corresponding server.

The advertisement providing server 100 transmits advertisement information by recognizing entry of a short range wireless communication area of the navigation terminal 200 included in the advertisement transmission target list transmitted from the navigation advertisement management server 400.

The advertisement providing server 100 and the navigation terminal 200 shown in FIG. 1 are both equipped with a short-range wireless communication module, and include Zigbee, Bluetooth, Near Field Communication, NFC, and the like. Send and receive information through the same short-range wireless communication.

The randomly set short range wireless communication area illustrated in FIG. 1 refers to an area in which the advertisement providing server 100 can deliver advertisement information to the navigation terminal 200 through short range wireless communication, and the advertisement providing server 100 is located in a short range. It is located in the wireless communication area.

2 is a diagram illustrating a configuration of a navigation advertisement management server according to the present invention.

As illustrated, the navigation advertisement management server 400 includes a communication interface 410, an advertiser information manager 420, a terminal information manager 430, an advertisement information register 440, an advertisement information provider 450, and a cost. The settlement unit 460 and the database 470 is included.

In more detail, the communication interface 410 is connected to the mobile communication network and communicates with the navigation terminal 200 and the advertisement providing server 100.

The database 470 stores information related to the navigation advertisement management server 400 including advertiser information and navigation terminal information.

The advertiser information manager 420 stores and manages the information of the advertisement providing server 100 including the short range wireless communication area information arbitrarily set in order to provide the advertisement information in the database 470.

The terminal information manager 430 stores and manages information (advertisement transmission target information) of the navigation terminal 200 that is allowed to receive the advertisement information in the database 470. In this case, the advertisement transmission target information includes an advertisement transmission target list and frequency information required for the advertisement providing server 100 to transmit advertisement information to the navigation terminal 200 through short-range wireless communication.

When the advertisement information registration unit 440 receives the advertisement information registered by the advertiser, the advertisement information registration unit 440 assigns an identification code to the received advertisement information and stores and manages it in the database 470.

The advertisement information provider 450 provides advertisement transmission target information (including an advertisement transmission target list and frequency information of each navigation terminal) and advertisement information to the advertisement providing server 100.

When the cost settlement unit 460 receives an advertisement viewing confirmation message including the identification code of the advertisement information transmitted from the navigation terminal 200, the cost settlement unit 460 transmits the cost according to the advertisement viewing to the corresponding advertisement providing server 100 transmitting the advertisement information. Send a message to pay so that the payment process can be performed.

3 is a diagram illustrating a configuration of an advertisement providing server according to the present invention.

As illustrated, the advertisement providing server 100 may include a communication interface 110, an advertisement transmission target managing unit 120, an advertisement information receiving unit 130, a transmission condition setting unit 140, an area entry recognition unit 150, The advertisement information transmission unit 160, the cost settlement unit 170, and the database 180 are included.

In more detail, the communication interface 110 is connected to the mobile communication network 300 to communicate with the navigation advertisement management server 400, and communicates with the navigation terminal 200 through short-range wireless communication.

The database 180 stores information related to the advertisement providing server 100, including advertisement transmission target information and advertisement information received from the navigation advertisement management server 400.

The advertisement transmission target manager 120 receives advertisement transmission target information (including an advertisement transmission target list and frequency information of each navigation terminal) transmitted from the navigation advertisement management server 400, and stores and manages the advertisement transmission target information in the database 180.

The advertisement information receiver 130 receives advertisement information including an identification code transmitted from the navigation advertisement management server 400 and stores the advertisement information in the database 180.

The transmission condition setting unit 140 sets a transmission condition by combining any one of a time, a target, or a combination thereof to transmit the advertisement information.

The area entry recognition unit 150 detects the entry of the navigation terminal included in the advertisement transmission target list into a randomly set short range wireless communication area and notifies the fact to the advertisement information transmitting unit 160. The short range wireless communication area is an area in which the advertisement providing server 100 can transmit advertisement information to the navigation terminal 200 through short range wireless communication, and the area entry recognition unit 150 provides frequency information of an advertisement transmission target. The navigation terminal 200 included in the advertisement transmission target list enters the short range wireless communication area in real time.

The advertisement information transmission unit 160 transmits the advertisement information extracted from the database 180 to the corresponding navigation terminal 200 detected by the area entry recognition unit 150.

When the cost settlement unit 170 receives a message for paying the cost of viewing the advertisement from the navigation advertisement management server 400, the corresponding navigation terminal receives the advertisement information using the identification code of the advertisement information included in the message. The cost is determined by calculating the cost based on the predetermined condition and the navigation terminal 200.

4 is a view showing the configuration of a navigation terminal according to the present invention.

As illustrated, the navigation terminal 200 includes a communication interface 210, an advertisement receiving control unit 220, an advertisement information receiving unit 230, an output unit 240, an advertisement viewing confirmation unit 250, and a memory 260. It includes.

In more detail, the communication interface 210 is connected to the mobile communication network 300 to communicate with the navigation advertisement management server 400, and communicates with the advertisement providing server 100 through short-range wireless communication.

The memory 260 stores information related to the navigation terminal 200.

The advertisement reception control unit 220 sets whether to receive advertisement information transmitted from the navigation advertisement management server 400.

If the advertisement reception control unit 220 is set to the advertisement reception rejection state, the output unit 240 does not output the advertisement received from the advertisement providing server 100 on the screen.

The advertisement information receiver 230 receives advertisement information including an identification code transmitted from the advertisement providing server 100 as it enters a specific short range wireless communication area.

The output unit 240 outputs the advertisement information received by the advertisement information receiving unit 230 on the screen so that the user can check. Here, the output unit 240 checks whether the advertisement is received before outputting the advertisement information on the screen.

When the advertisement viewing confirmation unit 250 outputs specific advertisement information through the output unit 240, the advertisement viewing confirmation unit 250 transmits an advertisement viewing confirmation message including the identification code to the navigation advertisement management server 400.

5 is a flowchart illustrating a navigation advertisement method according to the present invention.

First, the navigation advertisement management server 400 registers the information of the navigation terminal 200 to receive the advertisement information when passing through a specific short range wireless communication area (S101).

Subsequently, the navigation advertisement management server 400 registers information (advertiser information) of the advertisement providing server 100 to transmit the advertisement information to the navigation terminal 200 via the specific short range wireless communication area, and the advertisement providing server 100. ) Transmits previously stored advertisement transmission target information (including advertisement transmission target list and frequency information of each navigation terminal) (S103, S105).

When the navigation advertisement management server 400 receives the advertisement information input by the advertiser, the navigation advertisement management server 400 assigns an identification code to the corresponding advertisement and transmits the identification code to the corresponding advertisement providing server 100 (S107 and S109).

Subsequently, when the advertisement providing server 100 recognizes the entry of the specific navigation terminal 200 included in the advertisement transmission target list into the short range wireless communication region set by the advertisement providing server 100, the corresponding navigation terminal 200 is provided. The pre-stored advertisement information is transmitted through short-range wireless communication (S111, S113).

The navigation terminal 200 outputs the advertisement information transmitted from the advertisement providing server 100 on the screen, and when the output is completed (S115), confirming the advertisement viewing including the identification code of the advertisement information to the navigation advertisement management server 400. Send a message.

Subsequently, when the navigation advertisement management server 400 receives the advertisement viewing confirmation message including the identification code transmitted from the navigation terminal 200 (S117), the navigation advertisement management server 400 transmits the fact to the advertisement providing server 100 according to the advertisement viewing. Try to pay the cost.

When the advertisement providing server 100 receives a message for paying the advertisement cost from the navigation advertisement management server 400, the corresponding navigation terminal receives the advertisement information using the identification code of the advertisement information included in the message. The operation 200 is calculated and the cost is calculated based on a predetermined condition and the cost is paid to the corresponding navigation terminal 200 (S119).

As such, those skilled in the art will appreciate that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

As described above, the navigation advertisement method in the short range wireless communication region of the present invention, the system and the navigation terminal therefor transmit the advertisement message through the short range wireless communication to the navigation terminal via a randomly set specific region. The advantage of sending information is that the server is not overloaded.

In addition, the present invention has the advantage that the advertiser can set the advertisement message to be transmitted to the navigation terminal according to the characteristics of each region, and actively set the advertisement transmission time and the advertisement transmission region.

Claims (10)

A navigation terminal in a navigation advertising system including an advertisement providing server providing advertisement information through short-range wireless communication to a navigation terminal passing through a specific region, and a navigation advertisement management server managing information of the advertisement providing server and the navigation terminal. , a) registering, by the navigation advertisement management server, information of the navigation terminal to receive advertisement information when passing through a specific short range wireless communication area; b) the navigation advertisement management server registers an advertisement providing server to transmit advertisement information to a navigation terminal via a specific short range wireless communication area, and includes a pre-stored advertisement transmission target list and frequency information of each navigation terminal to the advertisement providing server. Transmitting advertisement transmission target information; c) when the navigation advertisement management server receives the advertisement information input by the advertiser, assigning an identification code to the advertisement, and transmitting the identification code to the advertisement providing server; And d) If the advertisement providing server recognizes an entry of a specific navigation terminal included in the advertisement transmission target list into a short range wireless communication region set by the advertisement providing server as an area for providing advertisement information, the advertisement providing server transmits to the corresponding navigation terminal through short range wireless communication. Transmitting the stored advertisement information; Navigation advertising method comprising a. The method of claim 1, After step d), When the navigation advertisement management server receives an advertisement viewing confirmation message including an identification code transmitted from the navigation terminal, transmitting the fact to the advertisement providing server to pay for the advertisement viewing; And Identifying, by the advertisement providing server, a corresponding navigation terminal that has received the advertisement information by using the identification code of the advertisement information included in the message, calculating a cost based on a predetermined condition and paying the cost to the corresponding navigation terminal; Navigation advertising method characterized in that it further comprises. As a navigation advertising system, Save and manage the information of the navigation terminal allowing the advertisement transmission and the advertiser information to transmit the advertisement information to the navigation terminal, by the advertisement transmission target information including the advertisement transmission target list and the frequency information of each navigation terminal by the advertiser A navigation advertisement management server for transmitting the registered advertisement information to a corresponding server; And An advertisement providing server for recognizing entry of a navigation terminal in a short range wireless communication area included in an advertisement transmission target list transmitted from the navigation advertisement management server and transmitting advertisement information to a navigation terminal through short range wireless communication; Navigation advertising system comprising a. The method of claim 3, The navigation advertising management server, A communication interface unit connected to a mobile communication network to communicate with a navigation terminal and an advertisement providing server; A database storing information related to the navigation advertisement management server; An advertiser information manager configured to store and manage information of an advertisement providing server including the short range wireless communication area information arbitrarily set to provide advertisement information in the database; A terminal information manager configured to store and manage advertisement transmission target information including the advertisement transmission target list allowed to receive advertisement information and frequency information of each navigation terminal in the database; Receiving advertisement information registered by the advertiser, the advertisement information registration unit for assigning the identification code to the advertisement stored in the database and managed; And An advertisement information providing unit for providing advertisement transmission target information and advertisement information including the advertisement transmission target list and frequency information of each navigation terminal to the advertisement providing server; Navigation advertising system comprising a. The method of claim 4, wherein The navigation advertising management server, A cost settlement unit for receiving a advertisement viewing confirmation message including an identification code of advertisement information transmitted from the navigation terminal, a message for paying the advertisement viewing fee to a corresponding advertisement providing server that transmits the advertisement information; Navigation advertising system characterized in that it further comprises. The method of claim 3, The advertisement providing server, A communication interface unit connected to a mobile communication network to communicate with a navigation advertisement management server and to communicate with a navigation terminal through short-range wireless communication; A database storing information related to the advertisement providing server; An advertisement transmission target manager configured to receive advertisement transmission target information including an advertisement transmission target list transmitted from a navigation advertisement management server and frequency information of each navigation terminal, and store and manage the advertisement transmission target information in the database; An advertisement information receiver for receiving advertisement information including an identification code transmitted from a navigation advertisement management server and storing the advertisement information in the database; An area entry recognition unit for recognizing an entry of a navigation terminal included in an advertisement transmission target list into a randomly set short range wireless communication area, and notifying the fact of entry; And An advertisement information transmitter for transmitting advertisement information extracted from the database to the corresponding navigation terminal sensed by the area entry recognition unit; Navigation advertising system comprising a. The method of claim 6, The advertisement providing server, A transmission condition setting unit configured to set a transmission condition by combining any one of a time, an object, or a combination thereof to transmit advertisement information; Navigation advertising system characterized in that it further comprises. The method of claim 6, The advertisement providing server, When receiving a message to pay the cost of viewing the advertisement from the navigation advertising management server, using the identification code of the advertising information included in the message to identify the corresponding navigation terminal receiving the advertising information and based on the pre-set conditions A cost settlement unit that calculates and pays the cost to the corresponding navigation terminal; Navigation advertising system characterized in that it further comprises. As a navigation terminal via a specific area, which is connected to an advertisement providing server for providing advertisement information through a short range wireless communication and a navigation advertisement management server, the navigation terminal for outputting navigation advertisement information, A communication interface unit connected to a mobile communication network to communicate with a navigation advertisement management server and to communicate with an advertisement providing server through a short range wireless communication; A memory storing information related to the navigation terminal; An advertisement information receiver configured to receive advertisement information including an identification code transmitted from an advertisement providing server when entering a specific short range wireless communication region; An output unit for outputting the advertisement information received by the advertisement information receiving unit on a screen so that a user can check the advertisement information; And An advertisement viewing confirmation unit which transmits an advertisement viewing confirmation message including an identification code to the navigation advertisement management server when the output of specific advertisement information is completed through the output unit; Navigation terminal comprising a. The method of claim 9, The navigation terminal, And an advertisement receiving control unit for setting whether to receive advertisement information transmitted from the navigation advertisement management server. And the output unit checks whether the advertisement information is received before outputting the advertisement information on a screen.

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