KR20080043727A - Context aware information and advertisement service in the idle screen of mobile handset - Google Patents

Abstract

A system and a method for providing context-based information and advertisement service in an idle screen of a mobile terminal are provided to provide designated information and advertisement contents selected by a user from a fixed line website as an idle screen image of a mobile terminal selected by the user. When a fixed line website is connected and an idle screen service is requested by a user through the fixed line website, a subscriber management unit(11) downloads an idle screen service terminal unit to a mobile terminal of the user. An information and advertisement service registration unit(15) collects information and advertisement contents, extracts an index of the collected information and advertisement contents, classifies them according to a reference classification system, and stores them. An idle screen service server unit(16) searches the designated information and advertisement contents selected by the user from the information and advertisement service registration unit, and provides the designated information and advertisement contents to a mobile terminal of the user by interworking with the idle screen service terminal unit.

Description

Context aware information and advertisement service in the idle screen of mobile communication terminal

The present invention relates to a system and method for providing a standby screen service for a mobile communication terminal, and more particularly, to a system and method for providing context-based information and advertisement service using a standby screen of a mobile terminal as personalized information and additional service medium. It is about.

The prior art in the related field provides pre-registered information and additional advertising services on the standby screen, such as the desktop of the mobile communication terminal, wireless Internet access and termination screen, short and multimedia message sending screen, power opening and closing screen, call reception screen Technology to do so.

However, the idle screen service of the conventional mobile communication terminal has a problem in that wireless internet data charges are excessively added and accessibility of the general public is inferior because the mobile internet terminal is applied to the wireless internet. In addition, there is a problem in that one-sided information or advertisement, which is service provider-oriented irrelevant to the user's request, is also provided in the contents.

An object of the present invention, which is devised to solve the above-mentioned problems of the prior art, is to subscribe to an idle screen service and an information and advertisement service through a wired website, and to search and designate information and advertisements to be serviced by the user. Context-based information and advertisement service providing system of mobile communication terminal standby screen to improve user's access to idle screen service by allowing designated information and advertisement contents selected from wired website to be serviced by idle screen of mobile communication terminal selected by user. And to provide a method.

The context-based information and advertisement service providing system of the standby screen of the mobile communication terminal according to the present invention for achieving the above object is connected to a wired website when the user's standby screen service is applied through the wired website of the user A subscriber management unit which downloads the standby screen service terminal to the mobile communication terminal, an information and advertisement service registration unit which collects information and advertisement contents, extracts index words of the collected information and advertisement contents, and classifies and stores them according to a standard classification system; The designated information and advertisement contents selected by the user through the wired website are searched by the information and advertisement service registration unit, and the designated information and advertisement contents are provided to the idle screen of the user's mobile communication terminal by interworking with the standby screen service terminal. Including standby screen service server unit The features.

In addition, the context-based information and advertising service providing method of the mobile communication terminal idle screen according to the present invention, the subscriber to download the idle screen service terminal to the user's mobile communication terminal when the user's standby screen service is applied through a wired website A management step, an information and advertisement service registration step of collecting information and advertisement content, extracting index information of the collected information and advertisement content, and classifying and storing the information according to a standard classification system; and designated information selected from a user through the wired website. And a standby screen service step of providing advertisement contents to a standby screen of the mobile communication terminal of the user through the idle screen service terminal.

According to the present invention, the accessibility of the user to the idle screen service is improved, and information and advertisement contents based on individual propensity information of the user are provided to the idle screen service, thereby providing more useful information and advertisements to the user. In this way, the idle screen service can be activated by using the idle screen of the mobile communication terminal as context-based information and advertisement medium.

1 is a functional block diagram illustrating a context-based information and advertisement service providing system of an idle screen of a mobile communication terminal according to an embodiment of the present invention.

In the provision system of the present invention, a system environment is set so that a user can access through a wired or wireless Internet, and the subscriber management unit 11, the user context management unit 12, the service context management unit 13, An information and advertisement service server unit 14, an information and advertisement service registration unit 15, and an idle screen service server unit 16 are provided. In addition, the idle screen service terminal 17 is installed in the mobile communication terminal of the user who wants to use the idle screen service.

The subscriber management unit 11 receives the standby screen service and the information and advertisement service subscription request from the user through the wired or wireless Internet, and downloads the standby screen service terminal 17 to the mobile communication terminal of the user who applied for the information and advertisement service. And setting and managing the user and the service registration information received when the user applies for the information and advertisement service to the idle screen service terminal 17, the user context management 12, and the service context management 13. In addition, the subscriber management unit 11 provides the user and service change information to the idle screen service terminal 17, the user context management unit 12 and the service context management unit 13, the user changes the information and advertising services while using It is in charge of other service certification and billing.

The user context manager 12 collects user and service registration information and user and service change information from the subscriber manager 11. Further, the user context information is collected from the information and advertisement service server unit 14, and the idle screen service usage information of the user using the mobile communication terminal from the idle screen service terminal unit 17 and the idle screen service server unit 16. And search-related information (search term information, user selection information in search results) and advertisement-related information (advertisement information selected by the user), and the like. Collect information. The collected information (user and service registration information, user and service change information, user context information, usage history information, search related information, and advertisement related information) is collected from the service context management unit 13 and the standby screen service server unit 16. ), And receives service context information from the service context management unit 13. The user context management unit 12 performs data mining on the above information (user and service registration information, user and service change information, user context information, usage history information, search related information, advertisement related information, and service context information). data mining) is applied to analyze the individual propensity of the user, and provides the information classification system and index service to the information and advertisement service register 15 for the analysis.

The service context management unit 13 collects user and service registration information and user and service change information from the subscriber management unit 11. In addition, service context information is collected from the information and advertisement service server unit 14, and the standby screen service usage information of the user using the mobile communication terminal from the standby screen service terminal unit 17 and the standby screen service server unit 16. And search-related information (search term information, user selection information in search results) and advertisement-related information (advertisement information selected by the user), etc., and search-related information and advertisement-related information used by users accessing wired websites (not shown) Collect information. In addition, the collected information (user and service registration information, user and service change information, service context information, usage history information, search related information, advertisement related information) user context management unit 12 and standby screen service server unit ( 16) to provide. In addition, the user context management unit 12 receives the user context information. The service context management unit 13 performs data mining on the above information (user and service registration information, user and service change information, user context information, usage history information, search related information, advertisement related information, and user context information). Apply the analysis to the popular propensity, and provide the information classification system and index service to the information and advertising service register (15).

The information and advertisement service server unit 14 registers information and advertisement contents in the information and advertisement service registration unit 15, and interoperates with the idle screen service terminal 17 to provide information and advertisement services to the mobile communication terminal. .

The information and advertisement service registration unit 15 receives the user's individual propensity information, the standard classification system and the index word from the user context management unit 12, and receives the popular propensity information, the standard classification system and the index word from the service context management unit 13. . In addition, based on the reference classification system and the index word of the user context management unit 12 and the service context management unit 13, information and advertisement contents provided from the information and advertisement service server unit 14 are registered, and the user's individual propensity information. This study analyzes the correlation between the designated information and advertisement contents selected by the user and the non-specified information and advertisement contents based on popular propensity information, standard classification system, and index word. Then, the recommended information and advertisements are provided to the idle screen service server unit 16 according to the result of the correlation analysis between the contents.

The idle screen service server unit 16 sets up user and service registration information and user and service change information input through the subscriber management unit 11 in association with the idle screen service terminal unit 17. Based on the correlation analysis result between the user context information, the service context information, the information, and the contents input from the advertisement service registration unit, the recommendation information and the advertisement content are selected, and the selected information and the advertisement content and system selected by the user are selected. The recommended recommendation information and the advertisement content to the standby screen service terminal 17.

The idle screen service terminal unit 17 sets up user and service registration information and user and service change information input from the subscriber management unit 11 based on a hierarchical structure in association with the idle screen service server unit 16. In addition, the user context management unit 12 and the service context management unit 13 provide user history information, search related information, and advertisement related information, and in conjunction with the standby screen service server unit 16, the designated information selected by the user and It provides the mobile terminal with the recommendation information and the advertisement content selected by the advertisement content and system.

The context-based information and advertisement service providing method in the standby screen of the mobile communication terminal according to the present invention configured as described above is as follows.

In this specification, the idle screen service refers to a service for changing a standby screen of a mobile communication terminal, and the information and advertisement service corresponds to designated information and advertisement contents selected by the user among the idle screen services, or the interest of the user. Refers to a service that provides recommended information and advertisement content.

2 is an operation flowchart showing the information and advertising service subscription and service providing procedure according to the present invention.

First, the subscriber management unit performs a subscriber management step. The user selects the idle screen service and information and advertisement service using various media (wired and wireless internet). When the user selects the information and advertisement service using the Internet (S21), the subscriber management unit subscribes to the idle screen service. If it is confirmed that it is not subscribed to the idle screen service (S22), the idle screen service subscription application procedure is performed, and at this time, the user receives consent to receive non-designated information and advertisements (S23). If the user subscribes to the idle screen service in step S22, the process proceeds to the next step without proceeding to step S23. When the user consents to the non-designated information and the advertisement, the user recommends the recommended information and the advertisement content according to the individual propensity or the public propensity.

Next, check whether the idle screen service terminal is installed in the mobile communication terminal for which the user requests the idle screen service, and if the idle screen service terminal is not installed (S24), the subscriber management unit downloads the idle screen service terminal to the mobile communication terminal. Install it (S25). When the user subscribes to the idle screen service on the wired website, the step of installing the idle screen service terminal may include a short message service (SMS) and an MMS (multi message) including address information for automatically downloading the idle screen service terminal to the mobile communication terminal. service), a callback URL SMS (callback URL SMS), callback URL MMS (callback URL MMS) and the like, so that the idle screen service terminal is downloaded and installed in the mobile communication terminal. If the standby screen service terminal unit is installed in the mobile communication terminal in step S24, the process proceeds to the next step without proceeding to step S25.

Next, the idle screen service server unit and the idle screen service terminal perform a standby screen service step. That is, the user and service registration information of the idle screen service server unit and the idle screen service terminal are set (S26), and the idle screen service server unit and the idle screen service terminal set the designated information and advertisement contents selected by the user to the standby of the mobile communication terminal. Provided on the screen (S27). In addition, the standby screen service server unit and the standby screen service terminal unit, besides the designated information and advertisement selected by the user, recommendation information and advertisements according to the user's personal preference, recommendation information and advertisements according to the general tendency, and the standby screen of the mobile communication terminal. Provided periodically to (S28).

In order to provide the idle screen service of the present invention, the information and advertisement service server unit 14 needs to perform the information and advertisement service registration step, which collects various categories of information and advertisement contents and collects the collected information and advertisement contents. Extract index words, classify them according to the standard classification system and save them.

3 is an operation flowchart illustrating the recommendation information and the advertisement updating routine according to the user's personal preference.

The user context management unit 12 collects user's idle screen service usage information, search related information (search term information, user selection information in search results), advertisement related information (ad information selected by the user), and user information. (S31), and extracts and classifies index words of the collected usage history information, search related information, and advertisement related information (S32). Then, the user context information is analyzed on the extracted index word (S33), and the correlation information and index correlation of the information stored in the system and the advertisement content are evaluated to select recommendation information and advertisements according to the user's personal preference (S34). .

In addition, the service context management unit 13 may include usage history information and search related information (search term information, user selection information in search results) and advertisement related information (ad information selected by the user) of all users for each category of information and advertisement content. Collect and select recommendations and advertisements according to popular disposition.

For example, when a user searches a search word or searches a search result for a specific singer in the music category, the user context management unit 12 may record new album information and advertisement of the singer and a record of a singer having a musical tendency similar to the specific singer. Select information and advertisements as recommended information and advertisements. In addition, the service context management unit 13 selects information and advertisements that are popular or popular so that many people enjoy and search as recommended information and advertisements.

The standby screen serviced by the mobile communication terminal includes designated information and advertisement contents selected by the user, recommendation information and advertisement contents selected by the system, and includes a search box so that the user can perform a search based on the search box. .

In this case, each content includes movement path information for moving to a page related to the content, and an environment for making a voice call with a called number designated for the content.

For example, if the user-specified information and advertisement of the idle screen service requested by the user are restaurant information and advertisements, the mobile terminal includes movement path information that allows the user to move to other information and advertisements such as the restaurant, other restaurants nearby, and famous restaurants of the food type. Then, the call is connected to the restaurant's telephone number so that the voice call can be made. This function is equally applied to the information and the advertisement contents of the results searched by the search word.

In addition, the system of the present invention, if the user applies for the idle screen service application and information and advertisement service through a wired website, and searches for information and advertisements and designates the idle screen, the idle screen service server unit 16 and The standby screen service terminal unit 17 interlocks to provide the designated information and advertisements selected by the user through the wired Internet to the standby screen of the mobile communication terminal in real time. Of course, the contents provided on the idle screen also include movement path information to other contents and information for a voice call. In addition, using a technology such as SMS (short message service), MMS (multimedia message service), callback URL SMS (callback URL SMS), callback URL MMS (mobile message terminal) for installing the idle screen service terminal in the mobile communication terminal Sometimes.

If the user subscribes to the idle screen service through the wired Internet, but the idle screen service terminal is not installed in the mobile communication terminal, the subscriber management unit downloads and installs the idle screen service terminal in the mobile communication terminal. At this time, for the convenience of the user, the mobile communication terminal transmits an SMS, MMS, callback URL SMS, callback URL MMS, and the like including access information to the idle screen service terminal download installation screen.

Although the technical spirit of the present invention has been described above with the accompanying drawings, it is intended to exemplarily describe the best embodiment of the present invention, but not to limit the present invention. In addition, it is obvious that any person skilled in the art may make various modifications and imitations without departing from the scope of the technical idea of the present invention.

1 is a functional block diagram illustrating a context-based information and advertisement service providing system in a standby screen of a mobile communication terminal according to an embodiment of the present invention;

2 is an operation flowchart showing an information and advertisement service subscription and service providing procedure according to the present invention;

3 is an operation flowchart illustrating the recommendation information and the advertisement updating routine according to the user's personal preference.

    <Brief description of the symbols for the main parts of the drawings>

11: subscriber management unit 12: user context management unit

13: service context management unit 14: information and advertising service server unit

15: information and advertising service register 16: standby screen service server unit

17: standby screen service terminal

Claims (15)

A subscriber management unit which is connected to a wired website and downloads the idle screen service terminal to the user's mobile communication terminal when the user requests the idle screen service through the wired website; An information and advertisement service register that collects information and advertisement content, extracts index words of the collected information and advertisement content, and classifies and stores them according to a standard classification system; The designated information and advertisement contents selected by the user through the wired website are searched by the information and advertisement service registration unit, and the designated information and advertisement contents are interlocked with the standby screen service terminal to display the designated information and advertisement contents on the idle screen of the user's mobile communication terminal. Context-based information and advertisement service providing system of the standby screen of the mobile communication terminal, characterized in that it comprises a standby screen service server providing. The system of claim 1, wherein the subscriber management unit provides a short message to the mobile communication terminal to automatically download the idle screen service terminal to the mobile communication terminal. The method according to claim 1, wherein the user's idle screen service usage history information, information search related information, and advertisement related information are collected, and the collected information is data mined to analyze individual propensity of the user, and the analyzed individual propensity. Further comprising a user context management unit for providing the service server to the atmosphere, And the standby screen service server unit provides recommendation information and advertisement contents according to the analyzed individual tendencies to the standby screen of the mobile communication terminal. The method of claim 1, wherein the home screen service usage information, information search-related information, and advertisement-related information of all users are collected, and the collected information is data mined to analyze public propensity of all users. Further comprising a service context management unit for providing a propensity to the idle screen service server unit, And the standby screen service server unit provides recommendation information and advertisement contents according to the analyzed popular tendency to the standby screen of the mobile communication terminal. The system according to any one of claims 1 to 4, wherein the information and the advertisement content include a search box. [5] The system according to any one of claims 1 to 4, wherein the information and the advertisement content include voice call access information. The context-based context of any one of claims 1 to 4, wherein the information and the advertisement content include other information related to the information and the advertisement content and access information to the advertisement content. Information and advertising service provision system. And a subscriber management step of downloading the idle screen service terminal to the user's mobile communication terminal when the idle screen service is applied for through the wired website; An information and advertisement service registration step of collecting information and advertisement contents, extracting index words of collected information and advertisement contents, and classifying and storing the information and advertisement contents according to a standard classification system; A standby screen service step of providing the designated information and advertisement contents selected by the user through the wired website to the standby screen of the mobile communication terminal of the user through the standby screen service terminal. Context-based information and advertising service providing method. 9. The method of claim 8, wherein the subscriber management step provides a short message for automatically downloading the idle screen service terminal to the mobile communication terminal. The method according to claim 8, further comprising a user context management step of collecting the user's idle screen service usage history information, information search related information, and advertisement related information, and analyzing the individual tendency of the user by data mining the collected information. Including, The context-based information and advertisement service providing method of the standby screen of the mobile communication terminal, characterized in that for providing the recommendation information and advertising content according to the analyzed individual tendencies in the standby screen service step. The service context management step of claim 8, further comprising collecting the user history information of the home screen service, information retrieval-related information, and advertisement-related information of all users, and analyzing the public propensity of all users by data mining the collected information. Including more, The context-based information and advertisement service providing method of the standby screen of the mobile communication terminal, characterized in that for providing a recommendation information and advertising content according to the analyzed popular tendency in the standby screen service step on the standby screen of the mobile communication terminal. The context-based information and advertisement of the idle screen of the mobile communication terminal according to claim 10 or 11, wherein the subscriber management step receives an agreement to receive the recommendation information and the advertisement content when the user requests the idle screen service. How to Provide Services. The method according to any one of claims 8 to 11, wherein the information and the advertisement content include a search window. 12. The method according to any one of claims 8 to 11, wherein the information and the advertisement content include voice call access information. The context-based context of any one of claims 8 to 11, wherein the information and the advertisement content include other information related to the information and the advertisement content and access information to the advertisement content. How to provide information and advertising services.

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