KR20060123689A - Context based advertisement method in the idle screen of mobile handset - Google Patents

Abstract

A method for supplying context-based information and an additional advertising service on an idle screen of a mobile communication terminal is provided to be capable of offering an advertising service combined with basic service demands of customers within an idle screen service of the terminal, and of supplying a customized advertising service for each context-based user and idle screen service. An additional advertising registration manager(100) registers idle screen service additional advertisements, and manages additional advertising services. A subscriber information manager(110) collects and manages subscriber and service application information. A service information manager(120) registers idle screen services, and manages registration information of each service. An additional advertising provider(130) provides individual additional advertisements in subscriber and service unit on the basis of context information. An idle screen service provider(140) provides idle screen services and additional advertisements. An idle screen service terminal unit(150) provides mobile communication terminal idle screen services and additional advertisements.

Description

Context based advertisement method in the idle screen of mobile handset}

The following drawings, which are attached in this specification, illustrate exemplary embodiments of the present invention, and together with the detailed description of the present invention, which serve to help understand the technical idea of the present invention, the present invention is described in such drawings. It should not be construed as limited to matters.

1 is an advertisement configuration in the idle screen service

1A is a diagram illustrating an example of a standby screen of a mobile communication terminal that provides a media advertisement, and FIG. 1B is a search advertisement.

2 is related to the provision of additional advertisements in the idle screen service;

FIG. 2A is a full screen video advertisement of idle screen, a keyword advertisement in idle screen service of FIG. 2B, a content advertisement in idle screen service of FIG. 2C, a questionnaire advertisement for subscribers of idle screen service of FIG. 2D, user experience of FIG. 2 illustrates an example of an idle screen of a mobile communication terminal that provides an advertisement and a banner advertisement in the idle screen service of FIG.

3 is a schematic block diagram of an idle screen service terminal structure of a mobile communication terminal according to an embodiment of the present invention;

4 is a standby screen service and additional advertising selection procedure in the wired and wireless Internet,

5 is a service context information association diagram,

6 is a user context information association diagram,

FIG. 7 is a schematic block diagram for providing an additional advertisement in an idle screen service of a mobile communication terminal according to an embodiment of the present invention. FIG.

The present invention relates to the provision of a wireless Internet service in a standby screen of a mobile communication terminal, and more particularly, to a method of advertising medium of a standby screen service of a mobile communication terminal.

In the related art,

There is a technology for periodically providing a predetermined advertisement for a predetermined time period on a standby screen such as a desktop screen of a mobile communication terminal, a wireless internet access and termination screen, an SMS and MMS sending screen, a power switching screen, and a call reception screen.

However, the unilateral advertisement of an operator irrelevant to the basic service demand of the customer on the standby screen of the mobile communication terminal has a poor advertising effect; Legal issues caused by privacy and spam advertising; Related data communication fee problems will occur.

Therefore, the present invention is designed to complement the problems of the prior art,

Advertisement service providing technology combined with basic customer service demand in the idle screen service of a mobile communication terminal;

Technology for providing customized advertisement service for each context-based user and idle screen service;

It aims to implement a real-time interactive advertisement service provision technology by providing an interactive user interface in an idle screen service.

In the present invention for achieving the above object, the step of providing an advertisement service in the mobile communication terminal standby screen service

A user applying for an idle screen service and an additional advertisement through a wired or wireless Internet;

Based on the user's selection and the context information collected by the user information management unit 110 and the service information management unit 120, the additional advertisement is associated with each user and by the idle screen service, and individualized by the user and the idle screen service unit in the idle screen service. Providing an additional advertisement;

It is divided into the steps of providing a real-time interactive advertisement service by providing a two-way user interface for additional advertising in the idle screen service.

In the step of the user applying for the idle screen service and additional advertising,

Referring to FIG. 4, a mobile communication terminal idle screen service is applied for in a related idle screen service request page in a wired / wireless internet service or a related idle screen additional advertisement application page in a medium and a search advertisement of a wired / wireless internet service.

When the application for standby screen service is applied, new and existing subscribers

In the case of a new subscriber, the callback URL SMS for downloading the idle screen service terminal 150 of FIG. 3 from the mobile communication terminal is sent to the mobile communication telephone number of the subscriber. After receiving the SMS, the subscriber presses a call button and accesses the callback URL. Thereafter, after downloading and installing the idle screen service terminal unit 150, the service application information in the idle screen service terminal unit 150 is set.

In the case of an existing subscriber, the service application information in the idle screen service terminal unit 150 is updated and an accessory advertisement in the idle screen service is provided.

In the step of associating additional ads and providing in idle screen service based on user selection and user and service context information,

In the requesting step, the additional information in the idle screen service is provided based on the user's selection information registered in the subscriber information management unit 110 and the idle screen service terminal unit 150 of FIG.

Service context information association with reference to FIG.

The additional advertisement providing unit 130 requests the context information for each additional advertisement index term from the service information management unit 120;

A service classification system in the idle screen service directory of the service information management unit 120 and a correlation between the index word and the supplementary ad index word;

A result of analyzing the list of n idle screen services having a high correlation to the additional advertisement providing unit 130;

The additional advertisement providing unit 130 passes the additional advertisement of the designated standard for each terminal and the idle screen service to the n idle screen service providing unit 140 provided by the service information management unit 120. The additional advertisement received from the service providing unit 140 is provided to the idle screen service terminal unit 150.

User context information association with reference to FIG. 6

The additional advertisement providing unit 130 requests context information for each additional advertisement index term from the subscriber information management unit 110;

Analyzing the correlation between the subscriber classification system and the index word of the subscriber information management unit 110 and the additional ad index word;

As a result of the analysis, m subscriber lists having a high correlation are provided to the additional advertisement providing unit 130.

The additional advertisement providing unit 130 provides the additional advertisement of the designated standard for each terminal to the m subscriber idle screen service terminal unit 150 provided by the subscriber information management unit 110.

 In addition, referring to FIGS. 5 and 6, the correlation analysis error is continuously corrected through an advertisement result analysis in order to improve the accuracy of the classification system and index word based correlation analysis result when the service and the user context information are related.

In the step of providing the associated additional advertising in the idle screen service,

The method of providing the mobile communication terminal idle screen service is divided into media advertisements such as keyword advertisement, content advertisement, and banner advertisement of FIG. 1 a and search advertisement of FIG. 1 b.

Detailed display method of the additional advertisement in the idle screen is the idle screen full screen video advertisement of Figure 2a, the keyword advertisement in the idle screen service of Figure 2b, the content advertisement in the idle screen service of Figure 2c, the idle screen service of Figure 2d The subscriber advertisement questionnaire, the user experience advertisement of FIG. 2E, the banner advertisement of the idle screen service of FIG. 2F, and the like.

In the step of providing an interactive advertising service by providing an interactive user interface,

When the advertisement content is selected in addition to the basic video control function in the idle screen full screen video advertisement of FIG.

In the keyword advertisement in the idle screen service of FIG. 2b, the movement and selection between keywords in the idle screen service are connected to specific buttons of the mobile communication terminal, respectively, and when the keyword is moved and selected using the specific button, related service service pages are connected and the virtual machine. Drive it,

When the content advertisement is selected in the content advertisement in the idle screen service of FIG. 2 c, the related service page connection and the virtual machine are driven.

When answering the questionnaire advertisement targeted to the idle screen service subscriber of FIG. 2d, the result of the questionnaire and the result of the questionnaire are displayed.

When the user experience advertisement of FIG. 2 e is selected, an experience scenario stage is developed,

The banner advertisement in the idle screen service of FIG. 2 f is switched to the advertisement content by time zone or by sequence.

Meanwhile, the standby screen service platform of the present invention for achieving the above object is

Referring to FIG. 7, an additional advertisement registration management unit 100 for registering and registering an idle screen service supplementary advertisement made to a certain standard and managing an additional advertisement service, a subscriber information management unit 110 for collecting and managing subscriber and service application information, and standby Service information management unit 120 for managing screen service registration and registration information for each service, an additional advertisement providing unit 130 for providing individual additional advertisements in units of subscribers and services on the basis of context information, providing a standby screen service and additional advertising The idle screen service providing unit 140 and the mobile communication terminal idle screen service and the additional screen advertisement terminal 150 for providing additional advertising,

Referring to FIG. 3 again, the idle screen service terminal unit 150 is divided into an idle screen service providing unit and an additional advertisement providing unit, and is configured as an idle screen service middleware that provides additional advertisements in the idle screen service.

Operation between the major components in the idle screen service platform of FIG.

210 Registered additional advertisements produced and registered according to a certain standard, 220 Service information registration for each idle screen service, 230 Subscriber information request and response, 240 Service information request and response, 250 Provides supplementary advertisement in idle screen service based on subscriber and service information, 260 idle screen service terminal unit supplementary advertisement provision, 270 idle screen service terminal provides idle screen service and additional advertisements, and 280 subscribers idle screen service application information registration.

As described above, the present invention provides the value of a standby screen of a mobile communication terminal as an advertisement medium.

It is effective to maximize.

Claims (8)

Requesting a standby screen service and additional advertisements through online, offline, and wired and wireless Internets; Based on the user's selection and the context information collected by the user information management unit 110 and the service information management unit 120, the additional advertisement is associated with each user and by the idle screen service, and individualized by the user and the idle screen service unit in the idle screen service. Providing an additional advertisement; A method of providing an additional advertisement in an idle screen service of a mobile communication terminal, comprising the step of providing a real-time interactive advertisement service by providing an interactive user interface for the additional advertisement in the idle screen service. The method of claim 1, wherein the user applies for an idle screen service and additional advertisements. A method of applying for a mobile communication terminal idle screen service on a related idle screen service request page in a wired / wireless internet service or a related idle screen additional advertisement request page in a media and search advertisement of a wired or wireless internet service. The method of claim 1, wherein the additional advertisement association and the provision of the idle screen service are performed based on the user's selection and user and service context information. A method of providing additional advertisement based on service context information. The method of claim 1, wherein the additional advertisement association and the provision of the idle screen service are performed based on the user's selection and user and service context information. A method of providing additional advertisement based on user context information. The method of claim 1, wherein the additional advertisement association and the provision of the idle screen service are performed based on the user's selection and user and service context information. Correlation analysis and error correction method based on classification system and index word. The method of claim 1, wherein the providing of the associated additional advertisement in the idle screen service A method of borrowing a media advertisement and a search advertisement technique such as keyword advertisement, content advertisement, and banner advertisement of a wired Internet service into a mobile terminal service. The method of claim 1, wherein the providing of the interactive advertisement service through the provision of the interactive user interface FIG. 2A is a full screen video advertisement of idle screen, a keyword advertisement in idle screen service of FIG. 2B, a content advertisement in idle screen service of FIG. 2C, a questionnaire advertisement for subscribers of idle screen service of FIG. 2D, user experience of FIG. Method of providing interactive advertisement service in advertisement, banner advertisement in idle screen service of Figure 2f. Method of configuring and operating a standby screen service platform for providing an additional advertisement in the idle screen service of the mobile communication terminal of FIG. 7.

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