CN109903132A - A kind of travelling products recommended method for shaking technology based on wechat - Google Patents
A kind of travelling products recommended method for shaking technology based on wechat Download PDFInfo
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- CN109903132A CN109903132A CN201910131997.7A CN201910131997A CN109903132A CN 109903132 A CN109903132 A CN 109903132A CN 201910131997 A CN201910131997 A CN 201910131997A CN 109903132 A CN109903132 A CN 109903132A
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Abstract
The present invention is more particularly directed to a kind of travelling products recommended methods that technology is shaken based on wechat.This shakes the travelling products recommended method of technology based on wechat, carries out Initialize installation to system by wechat public platform first and configures the identification parameter of iBeacon equipment；IBeacon equipment is enabled, tourist individual's essential information and location information are obtained；Passenger's behavior preference is analyzed according to tourist's personal information and using crawler technology；According to visitor behavior preference analysis result and the suitable travelling products of visitor location information sifting；For tourist when being shaken using wechat, the travelling products of screening are pushed to tourist by wechat public platform.This shakes the travelling products recommended method of technology based on wechat, the portability access path shaken based on wechat, by big data analysis technology, comprehensive analysis can be carried out to tourist's tourism favor, portray tourist's portrait, screening corresponding product recommends tourist, realizes the precision marketing of travelling products, is conducive to the popularization of tourist famous-city travelling products.
Description
Technical field
The present invention relates to model construction techniques field, in particular to a kind of travelling products for shaking technology based on wechat push away
Recommend method.
Background technique
With the fast development of mobile Internet and common, the online recommendation means of various travelling products of smart phone
It continuously emerges and is promoted, these marketing methods include the advertisement pushing of social media, travel APP (Application, hand
Machine software) travelling products recommend.
Travelling products intelligent recommendation technology be using mobile phone location mechanism, location-based service, mobile communications network, internet and
A kind of novel marketing technology of big data technology building.These new generation products based on mobile Internet market recommended technologies from
Marketing form, the publicity constraint for having broken conventional ads medium in form, are not limited by marketing place, marketing time, are had
Inexpensive, convenient, efficient, specification advantage.
The product advertising push for being mostly based on mobile Internet at present is all major OTA (Online Travel
Agency, online travel agency) pass through cell phone application completion information push.The program is disadvantageous in that: major website OTA pushes away
The travel information information sent is not only identical, and tourist then needs to install numerous if it is desired to obtain more travel information information
On the one hand APP occupies mobile phone and runs resource, needs to toggle APP when on the other hand using, reduce tourist experience.
In addition, the travelling products of difference APP are recommended, new information pollution is formed, causes tourist to select difficult, causes region
Interior tourist resources malice competes, and is unfavorable for the benign development of scenic spot and tourist famous-city.
Based on this, the present invention devises a kind of travelling products recommended method that technology is shaken based on wechat.This method base
In iBeacon technological orientation, tourist's mobile phone enables bluetooth, and wechat is used in the specified ranges such as scenic spot, hotel, station, store
" shaking " can easily obtain travelling products recommendation.
Have much currently based on the application system that wechat shakes exploitation, such as shake register, questionnaire, public platform obtain
Take, the H5 page obtain etc..But it is served by the level for only residing within information push based on what travelling products were recommended, Wu Fagen
It is oriented analysis according to the tourism favor of user, the intelligence for lacking big data is studied and judged, and is difficult to push suitable product to tourist.
Summary of the invention
In order to compensate for the shortcomings of the prior art, the present invention provides it is a kind of be simple and efficient technology is shaken based on wechat
Travelling products recommended method.
The present invention is achieved through the following technical solutions:
A kind of travelling products recommended method for shaking technology based on wechat, which comprises the following steps:
(1) firstly, iBeacon equipment is arranged in using area, system is initialized by wechat public platform
It is arranged and configures the identification parameter of iBeacon equipment；
(2) iBeacon equipment is enabled, obtains tourist individual's essential information and location information with iBeacon technology；
(3) passenger's behavior preference is analyzed according to tourist's personal information and using crawler technology；
(4) according to visitor behavior preference analysis result and the suitable travelling products of visitor location information sifting；
(5) finally, tourist using wechat while being shaken, the travelling products of screening are pushed to by wechat public platform
Tourist.
In the step (1), Initialize installation is carried out to system by wechat public platform, the specific steps are as follows:
(a) application wechat public platform is first had to, and opens the permission shaken and obtain periphery tour Products Show；
(b) then to wechat platform application device id, the travelling products approved as wechat recommend special equipment ID, will be
The wechat public platform of system recommends dedicated iBeacon equipment to be bound with travelling products；
(c) using generic configuration tool Light Blue to UUID, Major and Minor tri- marks of iBeacon equipment
Parameter is configured, and be consistent the device id applied in iBeacon device parameter and wechat platform must.
In the step (b), if tourist has received the signal of iBeacon equipment transmitting, wechat when shaking mobile phone
The trip whether specified from system by UUID, the Major and Minor identification information automatic identification signal read in signal
Swim the dedicated iBeacon equipment of Products Show.
When tourist is shaken within the scope of iBeacon device signal emitting area using wechat, wechat can be detected
IBeacon equipment reads UUID, Major and Minor parameter works as UUID, in Major and Minor parameter and wechat public platform
When the device id of application matches, wechat then regards the iBeacon equipment and wants to obtain travelling products recommendation information as tourist
IBeacon equipment, and notify the corresponding wechat of the iBeacon equipment public this event that tourist shakes the iBeacon equipment
Crowd backstage.
In the step (2), after tourist enters the region for placing iBeacon equipment, Bluetooth of mobile phone opening state is kept, is beaten
Wechat is opened, using finding-shaking periphery function, one is shaken and shakes the hand machine, wechat can receive the iBeacon installed into region and set
The signal that preparation is penetrated；After wechat receives these signals, the wechat account number information of tourist and equipment identification information are pushed
To wechat public platform background program bound in the iBeacon equipment, wechat public platform background program records the behaviour of the tourist
It notes down, and sends it to cloud application server and be further processed.
Initiate mode is in after the completion of the iBeacon device configuration, it will be constantly sent out signal, signal content
Including UUID, Major and Minor parameter.
Wechat public platform background program receives after handset Wechat client send the message pushed over, and processing page invocation is micro-
The JSAPI interface for believing platform, first judges whether the tourist has paid close attention to the wechat public platform, if it is not, prompt tourist's concern
The wechat public platform；If concern, directly acquires relevant tourist information, the acquisition tourist of wechat platform is called to believe substantially
(including Union ID mechanism) interface is ceased, tourist information is obtained according to Open ID, the tourist information of return includes the pet name, gender,
Head portrait, place city, country, province, language, tourist pay close attention to time, remarks and packet ID.
In the step (3), cloud application server obtains tourist's network using web crawlers and exists according to tourist's essential information
The browsing of OTA (Online Travel Agency, online travel agency) website records, the browsing purchaser record of electric business platform, society
Hand over media sharing record and tourist UGC (User Generated Content) original content, by the data to acquisition into
Row cleaning, analyzes tourist's tourist image design preference, including the sight spot type that tourist likes, the selection of eating habit, the vehicles is inclined
It is good, the selection preference and consumptive power situation information in hotel.
In the step (4), cloud application server is according to tourist's tourist image design preference analysis, in conjunction with passenger position,
Weather, season and tourist shake time of origin and screen corresponding travelling products.
In the step (5), tourist is recommended when being shaken using wechat if having shaken correct travelling products
IBeacon equipment, interface lower section can show the travelling products icon product introduction link of recommendation, and tourist clicks the link i.e.
Travelling products can be entered, the page is discussed in detail.
The beneficial effects of the present invention are: the travelling products recommended method of technology should be shaken based on wechat, shaken based on wechat
The one portability access path shaken can carry out comprehensive analysis to tourist's tourism favor, portray trip by big data analysis technology
Visitor's portrait, screening corresponding product recommend tourist, realize the precision marketing of travelling products, be conducive to tourist famous-city travelling products
Popularization.
Detailed description of the invention
Attached drawing 1 is that the present invention is based on the travelling products recommended method schematic diagrames that wechat shakes technology.
Specific embodiment
In order to which technical problems, technical solutions and advantages to be solved are more clearly understood, tie below
Drawings and examples are closed, the present invention will be described in detail.It should be noted that specific embodiment described herein is only used
To explain the present invention, it is not intended to limit the present invention.
This shakes the travelling products recommended method of technology based on wechat, comprising the following steps:
(1) firstly, iBeacon equipment is arranged in using area, system is initialized by wechat public platform
It is arranged and configures the identification parameter of iBeacon equipment；
(2) iBeacon equipment is enabled, obtains tourist individual's essential information and location information with iBeacon technology；
(3) passenger's behavior preference is analyzed according to tourist's personal information and using crawler technology；
(4) according to visitor behavior preference analysis result and the suitable travelling products of visitor location information sifting；
(5) finally, tourist using wechat while being shaken, the travelling products of screening are pushed to by wechat public platform
Tourist.
IBeacon is a low power consuming Bluetooth technology.Its working method is: communicating equipped with low-power consumption bluetooth (BLE)
The equipment of function sends oneself distinctive ID to surrounding using BLE technology, and the application software for receiving the ID can be adopted according to the ID
Take some action.
In the step (1), Initialize installation is carried out to system by wechat public platform, the specific steps are as follows:
(a) application wechat public platform is first had to, and opens the permission shaken and obtain periphery tour Products Show；
(b) then to wechat platform application device id, the travelling products approved as wechat recommend special equipment ID, will be
The wechat public platform of system recommends dedicated iBeacon equipment to be bound with travelling products；
(c) using generic configuration tool Light Blue to UUID, Major and Minor tri- marks of iBeacon equipment
Parameter is configured, and be consistent the device id applied in iBeacon device parameter and wechat platform must.
In the step (a), wechat public platform based and iBeacon equipment carries out information and couples intercommunication；Utilize wechat
Mark and foundation of the public platform as its binding, first in one wechat public platform of wechat public platform application.
Wechat public platform is Tencent on the basis of wechat, provides business service towards personal, enterprise and tissue
Mobile terminal service platform.By the platform, individual, enterprise and tissue can apply for the public service number of a wechat, herein
On the basis of carry out secondary development to realize the application services of various personalizations.Such as the micro- official website of businessman's travel information, travelling products line
Upper payment, Tourist promotion activity etc..Text is carried out with tourist, picture, the communication of voice full spectrum information, is interacted.
Tourist obtains periphery tour Products Show in such a way that wechat is shaken, and the wechat public platform of application needs open-minded
This permission.Using wechat public platform provide application open functional interface, open and shake periphery permission, application request at
After function is submitted, platform can complete audit within 3 working days.
In the step (b), if tourist has received the signal of iBeacon equipment transmitting, wechat when shaking mobile phone
The trip whether specified from system by UUID, the Major and Minor identification information automatic identification signal read in signal
Swim the dedicated iBeacon equipment of Products Show.
When tourist is shaken within the scope of iBeacon device signal emitting area using wechat, wechat can be detected
IBeacon equipment reads UUID, Major and Minor parameter works as UUID, in Major and Minor parameter and wechat public platform
When the device id of application matches, wechat then regards the iBeacon equipment and wants to obtain travelling products recommendation information as tourist
IBeacon equipment, and notify the corresponding wechat of the iBeacon equipment public this event that tourist shakes the iBeacon equipment
Crowd backstage.
In the step (2), after tourist enters the region for placing iBeacon equipment, Bluetooth of mobile phone opening state is kept, is beaten
Wechat is opened, using finding-shaking periphery function, one is shaken and shakes the hand machine, wechat can receive the iBeacon installed into region and set
The signal that preparation is penetrated；After wechat receives these signals, the wechat account number information of tourist and equipment identification information are pushed
To wechat public platform background program bound in the iBeacon equipment, wechat public platform background program records the behaviour of the tourist
It notes down, and sends it to cloud application server and be further processed.
Initiate mode is in after the completion of the iBeacon device configuration, it will be constantly sent out signal, signal content
Including UUID, Major and Minor parameter.
Wechat public platform background program receives after handset Wechat client send the message pushed over, and processing page invocation is micro-
The JSAPI interface for believing platform, first judges whether the tourist has paid close attention to the wechat public platform, if it is not, prompt tourist's concern
The wechat public platform；If concern, directly acquires relevant tourist information, the acquisition tourist of wechat platform is called to believe substantially
(including Union ID mechanism) interface is ceased, tourist information is obtained according to Open ID, the tourist information of return includes the pet name, gender,
Head portrait, place city, country, province, language, tourist pay close attention to time, remarks and packet ID.
In the step (3), cloud application server obtains tourist's network using web crawlers and exists according to tourist's essential information
The browsing of OTA (Online Travel Agency, online travel agency) website records, the browsing purchaser record of electric business platform, society
Hand over media sharing record and tourist UGC (User Generated Content) original content, by the data to acquisition into
Row cleaning, analyzes tourist's tourist image design preference, including the sight spot type that tourist likes, the selection of eating habit, the vehicles is inclined
It is good, the selection preference and consumptive power situation information in hotel.
In the step (4), cloud application server is according to tourist's tourist image design preference analysis, in conjunction with passenger position,
Weather, season and tourist shake time of origin and screen corresponding travelling products.The lunch meal time is such as closed near sight spot, is swum
Visitor's opening " wechat "-" it was found that "-" periphery ", mobile phone is shaken, the local characteristic around scenic spot can be pushed by this technology system
Cuisines are to tourist.In such as tourist in the hotel of coastal city, the weather on the same day is relatively suitble to sea bath, and tourist opens wechat and shakes
It starts machine, system can push the discount coupon of a strand outdoor bathing place sea surfing nearby.
In the step (5), tourist is recommended when being shaken using wechat if having shaken correct travelling products
IBeacon equipment, interface lower section can show the travelling products icon product introduction link of recommendation, and tourist clicks the link i.e.
Travelling products can be entered, the page is discussed in detail.
Claims (10)
1. a kind of travelling products recommended method for shaking technology based on wechat, which comprises the following steps:
(1) firstly, iBeacon equipment is arranged in using area, Initialize installation is carried out to system by wechat public platform
And configure the identification parameter of iBeacon equipment；
(2) iBeacon equipment is enabled, obtains tourist individual's essential information and location information with iBeacon technology；
(3) passenger's behavior preference is analyzed according to tourist's personal information and using crawler technology；
(4) according to visitor behavior preference analysis result and the suitable travelling products of visitor location information sifting；
(5) finally, tourist using wechat while being shaken, the travelling products of screening are pushed to trip by wechat public platform
Visitor.
2. the travelling products recommended method according to claim 1 for shaking technology based on wechat, which is characterized in that described
In step (1), Initialize installation is carried out to system by wechat public platform, the specific steps are as follows:
(a) application wechat public platform is first had to, and opens the permission shaken and obtain periphery tour Products Show；
(b) then to wechat platform application device id, the travelling products approved as wechat recommend special equipment ID, by system
Wechat public platform recommends dedicated iBeacon equipment to be bound with travelling products；
(c) using generic configuration tool Light Blue to tri- identification parameters of UUID, Major and Minor of iBeacon equipment
It is configured, be consistent the device id applied in iBeacon device parameter and wechat platform must.
3. the travelling products recommended method according to claim 2 for shaking technology based on wechat, it is characterised in that: described
In step (b), if tourist has received the signal of iBeacon equipment transmitting when shaking mobile phone, wechat is by reading signal
In UUID, the Major and Minor identification information automatic identification signal whether recommend from the travelling products that system is specified it is special
With iBeacon equipment.
4. the travelling products recommended method according to claim 3 for shaking technology based on wechat, it is characterised in that: tourist
When being shaken within the scope of iBeacon device signal emitting area using wechat, wechat can detect iBeacon equipment, read
UUID, Major and Minor parameter work as UUID, the device id phase applied in Major and Minor parameter and wechat public platform
Timing, wechat then regard the iBeacon equipment and want to obtain the iBeacon equipment of travelling products recommendation information as tourist, and by tourist
This event for shaking the iBeacon equipment notifies the corresponding wechat public platform backstage of the iBeacon equipment.
5. the travelling products recommended method according to claim 1 for shaking technology based on wechat, it is characterised in that: described
In step (2), after tourist enters the region for placing iBeacon equipment, Bluetooth of mobile phone opening state is kept, opens wechat, is used
It was found that-periphery function is shaken, it shakes one and shakes the hand machine, wechat can receive the letter for the iBeacon equipment transmitting installed into region
Number；After wechat receives these signals, the wechat account number information of tourist and equipment identification information are pushed to this
Wechat public platform background program bound in iBeacon equipment, wechat public platform background program record the operation note of the tourist,
And it sends it to cloud application server and is further processed.
6. the travelling products recommended method according to claim 5 for shaking technology based on wechat, it is characterised in that: described
Initiate mode is in after the completion of iBeacon device configuration, it will it is constantly sent out signal, signal content includes UUID,
Major and Minor parameter.
7. the travelling products recommended method according to claim 5 or 6 for shaking technology based on wechat, it is characterised in that:
Wechat public platform background program receives after handset Wechat client send the message pushed over, processing page invocation wechat platform
JSAPI interface, first judges whether the tourist has paid close attention to the wechat public platform, if it is not, prompt tourist pays close attention to wechat public affairs
Many numbers；If concern, directly acquires relevant tourist information, calls acquisition tourist's essential information interface of wechat platform,
Tourist information is obtained according to Open ID, the tourist information of return includes the pet name, and gender, head portrait, place city is national, province,
Language, tourist pay close attention to time, remarks and packet ID.
8. the travelling products recommended method according to claim 1 for shaking technology based on wechat, it is characterised in that: described
In step (3), cloud application server obtains tourist's network in the clear of the website OTA according to tourist's essential information, using web crawlers
Look at record, the browsing purchaser record of electric business platform, the sharing record and tourist's UGC original content of social media, by acquisition
Data cleaned, analyze tourist's tourist image design preference, including the sight spot type that tourist likes, eating habit, the vehicles
Selection preference, the selection preference and consumptive power situation information in hotel.
9. the travelling products recommended method according to claim 1 for shaking technology based on wechat, it is characterised in that: described
In step (4), cloud application server is according to tourist's tourist image design preference analysis, in conjunction with passenger position, weather, season and trip
Visitor shakes time of origin and screens corresponding travelling products.
10. the travelling products recommended method according to claim 1 for shaking technology based on wechat, it is characterised in that: institute
It states in step (5), tourist using wechat when being shaken, if having shaken correct travelling products recommends iBeacon equipment, boundary
The travelling products icon product introduction link of recommendation can be shown below face, tourist, which clicks the link, can enter travelling products
The page is discussed in detail.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910131997.7A CN109903132A (en) | 2019-02-22 | 2019-02-22 | A kind of travelling products recommended method for shaking technology based on wechat |
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| CN201910131997.7A CN109903132A (en) | 2019-02-22 | 2019-02-22 | A kind of travelling products recommended method for shaking technology based on wechat |
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| CN201910131997.7A Pending CN109903132A (en) | 2019-02-22 | 2019-02-22 | A kind of travelling products recommended method for shaking technology based on wechat |
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Application publication date: 20190618 |