KR20070102143A - System and method for operating of exposed commodity in broadcasting - Google Patents

Abstract

A system and a method for operating a shop selling goods exposed in broadcasting are provided to manage the shop by providing the exposed goods information received from a plurality of cooperated companies to the shop and raise a purchase efficiency of the exposed goods by providing the shop with second broadcasting information displaying the exposed goods information in a broadcasting screen. A shop operation device(100) is connected to a broadcasting producer(400) providing a broadcasting program through the network, an exposed goods provider(300) providing the exposed goods information, and a shop terminal(200). The shop terminal device comprises a user terminal(210) transceiving shop-related information and a broadcasting output terminal(220) outputting the second broadcasting information. The shop operation device generates the second broadcasting information adding the exposed goods information received from the exposed goods provider to the broadcasting program received from the broadcasting producer. The shop operation device provides the second broadcasting information to the broadcasting output terminal, and provides a shop management service to the user terminal.

Description

Broadcast exposure product store management system and its method {System and Method for operating of exposed commodity in broadcasting}

1 is a system schematic diagram showing a schematic configuration of a broadcasting exposure product shop management system according to the present invention.

2 is a diagram illustrating an output form of second broadcast information provided in the present invention.

Figure 3 is a block diagram showing the functional separation of the internal configuration of the store management apparatus 100 shown in FIG.

4 is a diagram illustrating an information table configuration of the database 130 shown in FIG.

5 is a view for explaining a broadcast exposure product shop operating method according to the present invention.

******* Brief description of the main parts of the drawing *******

100: store management device, 200: store terminal device,

210: user terminal, 220: broadcasting output terminal,

230: modem, 300: broadcasting exposure product provider,

400: broadcaster.

The present invention provides a broadcasting exposure product store operating system and a method for providing a broadcasting exposure product related information to a store that sells the broadcasting exposure product to improve the sales efficiency and easily perform each shop management. will be.

Recently, the celebrity occupation is the envy of not only teenagers but also the general public. Especially, exposure of celebrity's clothes, watches, rings, necklaces, etc., which are sponsored in broadcasting programs, or broadcasting exposures such as furniture, cars, and backgrounds used in broadcasting programs. Interest in products is also increasing day by day. In addition, these broadcast exposure products have become a leading factor in the latest fashion.

In addition, broadcast sponsors usually advertise broadcast exposure products provided to broadcast programs as companies of a certain size or more. The broadcast exposure product will be sold through a store that sells its products, such as its own agency.

However, there are many types of broadcasting exposure products provided by broadcasting programs, and various kinds of broadcasting exposure products may be provided by different sponsors. For example, in one broadcast program, the celebrity A may wear a sponsor A's necklace and the celebrity B may wear a B sponsor's necklace. Therefore, if the user wants to buy a comparison of necklace A and necklace B, there is an inconvenience to look around the respective dealers selling each necklace. In addition, if the dealer who sells A necklace and B necklace is more than a certain distance away, the user may spend a lot of time and money to look around the dealer, and also may not be able to properly compare A and B necklaces. Can be. Furthermore, the above problem becomes more serious when the user wants to purchase various broadcasting exposure products.

Accordingly, the present invention has been made in view of the above circumstances, and provides each broadcasting exposure product from a plurality of sponsors as a store to perform management of the store, and simultaneously provides information on the broadcasting exposure product on a broadcasting screen to each store. It is a technical object of the present invention to provide a broadcast exposure product store operating system and method for providing second broadcast information to improve the purchase efficiency of a broadcast exposure product.

The broadcast exposure product store operating system according to the first aspect of the present invention for achieving the above object is combined with a broadcast production company that provides a broadcast program through a predetermined communication network and a broadcast exposure product provider and a store terminal device that provides broadcast exposure product information. It is configured with a store management device, the store terminal device is composed of a user terminal for transmitting and receiving the store-related information and a broadcast output terminal for outputting the second broadcast information, the store management device is provided from the broadcast production company Generates and provides second broadcast information processed by processing broadcast exposure product information provided from a broadcast exposure product provider to the broadcast output terminal, and communicates with the user terminal to register a store and broadcast exposure to the corresponding store. Provide store management services including goods receipt / sale / announcement information It is characterized by.

In addition, the broadcast exposure product store management method according to a second aspect of the present invention for achieving the above object is a broadcast production company providing a broadcast program through a predetermined communication network and a broadcast exposure product provider and store-related information providing broadcast exposure product information A store exposure system comprising a store operating device coupled with a store terminal device comprising a user terminal for transmitting and receiving a second terminal and a broadcast output terminal for outputting second broadcast information, the store exposure system comprising: A second broadcast information generation step of processing broadcast exposure product information related to a program to generate second broadcast information in which a broadcast program and broadcast exposure product information are simultaneously output on a broadcast screen; and second broadcast information in the store management device. The second broadcast information providing step of providing a broadcast output terminal, the use in the store management device Characterized in that on the basis of the broadcast exposure product sales information provided from the terminal is configured to include a store management step of performing a store management process.

That is, according to the above, it is possible to provide the broadcasting exposure products from a plurality of sponsors to the stores to facilitate the management of the stores, and to provide the second broadcasting information simultaneously providing information on the broadcasting exposure products to the broadcasting screens at each store. It is possible to improve the purchasing efficiency for broadcasting exposure products.

Hereinafter, an embodiment according to the present invention will be described with reference to the drawings.

1 is a system schematic diagram showing a schematic configuration of a broadcasting exposure product shop management system according to the present invention.

As shown in FIG. 1, the broadcast exposure product store management system according to the present invention is configured by combining a store operating device 100 with a plurality of store terminal devices 200 installed in each store through a predetermined communication network 1. . In addition, the store management apparatus 100 is configured to be combined with a broadcast exposure product provider 300 providing a broadcast exposure product service affiliated with a service and a broadcast production company 400 providing a broadcast program with a service partnership.

Here, the store terminal device 200 is installed in a store selling broadcast exposure products, the user terminal 210 for transmitting and receiving the store management device 100 and the store management-related information, and the store management device 100 The broadcast output terminal 220 for displaying and outputting the broadcast information provided from the user terminal 210 and the broadcast output terminal 220 by separating the signal applied through the communication network 1 from the store management device 100 In addition to providing a signal from the user terminal 210 is provided with a modem 230 for providing to the store management device 100 through the communication network (1). In this case, the user terminal 210 may be configured as a computer, and the broadcast output terminal 220 may be configured as a TV. In addition, the modem 230 communicates with the store management apparatus 100 based on the common IP, and the user terminal 210 and the broadcast output terminal 220 are provided with a private IP to communicate with each other.

In addition, the broadcast exposure product provider 300 will provide a broadcast exposure product to the store equipped with the store terminal device 200. The broadcast exposure product is, for example, the broadcast performer is a garment, hats, watches, scarves, shawls, shoes / belts, accessories, bracelets / rings / earrings / necklaces / hairpins, accessories, furniture / frame / character goods / ornaments / cosmetics, etc. Interior products, facility products such as lighting / floor materials / wall materials / window materials / doors / locks, home appliances such as TVs / refrigerators / air conditioners, communication products such as computers / mobile terminals, toys, bicycles / motorcycles / cars, etc. It may be a travel product associated with a shooting place such as a passenger product and a restaurant / destination. In addition, the broadcast exposure product provider 300 is a service alliance with the service providing apparatus 100, and a plurality of sponsors who sponsored the broadcast exposure product at the time of broadcasting production or received broadcast exposure product information from each sponsor to process the sale. It may be a sales agent on behalf of. In addition, the broadcast exposure product information may be implemented to be provided from the broadcast production company (400).

On the other hand, the store management device 100 generates the second broadcast information processed by processing the broadcast exposure product information provided from the broadcast exposure product provider 300 on the broadcast screen of the broadcast program provided from the broadcast production company 400 It is provided to the store terminal device 200. In this case, the second broadcast information is output through the broadcast output terminal 220. As shown in FIG. 2, the broadcast exposure product content information is provided on one side of the first output window 221 for outputting the program content information. The second output window 222 for outputting is provided in an overlapped form (FIG. 2A), or the first output window 221 for outputting the program content information and the second output for outputting the broadcast exposure product content information. The window 222 may be configured to be driven independently (FIG. 2B). In addition, the store management apparatus 100 may be configured to provide second broadcasting information corresponding to the broadcast program requested from the store terminal apparatus 200 to the store terminal apparatus 200. That is, when the store operator sends specific broadcast program selection information to the store management apparatus 100 through the user terminal 210, the store management apparatus 100 corresponds to the broadcast program selection information applied from the user terminal 210. The second broadcast information may be provided to the broadcast output terminal 220 of the corresponding store terminal device 200. In addition, the broadcast output terminal 220 has a set-top box (not shown) between the modem 230 and the broadcast output device, that is, the TV 220 to be configured to perform bidirectional communication with the store management device 100. Can be. In other words, the broadcast output terminal 220 may perform broadcast program selection processing, that is, VOD service. Here, since the VOD service through the set-top box and the TV is a known technology, a detailed description thereof will be omitted.

In addition, the store management device 100 is a user terminal 210 in more detail in the store terminal device 200 installed in each store, such as event / announcements or broadcast exposure product information provided from the broadcast exposure product provider 300, etc. Store notice information is provided to the store terminal device (200). And, the store management device 100 is a series of requests to provide the corresponding broadcast exposure product to the store through the broadcast exposure product provider 300 based on the broadcast exposure product information required from the store terminal device 200 Based on the product order processing and receipt processing, and the product sale information from the store terminal device 200, the store management service including the product sale process is provided.

FIG. 3 is a block diagram illustrating the functional separation of the internal configuration of the store management apparatus 100 shown in FIG. 1.

As shown in FIG. 3, the store management apparatus 100 includes a network connection unit 110, an operator terminal 120, a database 130, a second broadcast information generation unit 140, a service control unit 150, and a store management processing unit. It is comprised with the 160. Each of the above devices is configured to be coupled to, for example, a local area network (LAN) 170. Of course, these devices may be configured as separate servers or integrated into a single server.

The network connection unit 110 performs data transmission and reception processing between the broadcast production company 400, the broadcast exposure product provider 300, and the store terminal device 200. At this time, the network connection unit 110 and the heterogeneous communication network through a predetermined gateway (not shown) according to the type of communication network connected from the broadcast production company 400, broadcast exposure product provider 300 and the store terminal device 200 It can be configured to be combined.

The operator terminal 120 is for interfacing with an operator, and includes a key input unit for inputting predetermined information and a display unit for outputting information. In particular, the operator provides the broadcast program information provided from the broadcast production company 400 and the broadcast exposure product information provided from the broadcast exposure product provider 300 through the operator terminal 120 to the second broadcast information generation unit 140. 2 control to generate broadcast information. In addition, the operator terminal 120 provides the store control information such as new product information, event information, and announcements provided from the broadcasting exposure product provider 300 to the service control unit 150.

As shown in FIG. 4, the database 130 includes a broadcast information storage unit 131, a product information storage unit 132, a second broadcast information storage unit 133, and a store information storage unit 134. It is composed. Here, the broadcast information storage unit 131 stores program titles, broadcasters, broadcast times, broadcast dates, broadcast times, broadcast content information, and the like, for each broadcast code. The product information storage unit 132 stores a broadcasting code, a product name, a product image, a product price, and a product detail information for each product code, and the product detail information according to the type of the product is made by the manufacturer, model, origin, material composition, and size. , Color, related performer, product manager information, or the like, or when the type of product is a place such as a travel destination, a travel product name, a travel departure date, a travel schedule, a travel agency, a contact information, etc. provided from the travel agency via the corresponding place are stored. The second broadcast information storage unit 133 stores second broadcast content information for each second broadcast code. The store information storage unit 134 stores store management related information such as a business name for each store code, a store contact information, a store location, IP information of a store terminal device, an order product code, a sale product code, and the like.

The second broadcast information generation unit 140 reads out corresponding information from the database 130 based on the broadcast code information and the product code information provided from the operator terminal 120, and exposes a predetermined broadcast on the read broadcast program. The product guide information is processed to generate second broadcast information in an output form as shown in FIG. 2, and the second broadcast information is registered and stored in the database 130. In this case, the second broadcast information generation unit 140 generates second broadcast information such that a plurality of broadcast exposure product guide information is sequentially displayed on the broadcast screen for a predetermined time.

The service controller 150 stores the broadcast program provided from the broadcast production company 400 and the broadcast exposure product information provided from the broadcast exposure product provider 300 through the network connection unit 110 in the database 130. The second broadcast information is provided to the store terminal device 200 of the corresponding store based on the second broadcast code information provided from the store management unit 160. In addition, the service control unit 150 controls to send predetermined store announcement information such as new product information, event information, and announcements provided from the operator terminal 120 to the store terminal device 200 of each store. At this time, the service control unit 150 synthesizes the IP information of the store to the second broadcast information or the store announcement information to provide to the network connection unit 110.

The store management processor 160 stores store related information provided from the store terminal device 400 through the network connection unit 110 in the database 130. In this case, the store management processor 160 provides the second broadcast code information of the store related information to the service controller 150 together with the corresponding store code.

Next, a broadcast exposure product store management method in the broadcast exposure product store management system having the above configuration will be described with reference to FIG. 5.

First, an operator who opens a broadcast exposure product store performs a series of store registration processing through the user terminal 210 of the store terminal device 200 (ST1). That is, a predetermined store registration request is provided from the user terminal 210 to the store management processing unit 160 of the store management device 100, and the store management processing unit 160 generates a predetermined store code for the store registration request. Based on this, the store registration process is performed in the database 130. At this time, the store terminal device 200 and the store management device 100 performs IP communication. In other words, the user terminal 210 and the broadcast output terminal 220 of the store terminal device 200 is given a private IP, the modem 230 is registered with the public IP modem 230 and the store management device 100 The information transmission and reception using a public IP is performed, the modem 230 and the user terminal 210, the modem 230 and the broadcast output terminal 220 is to perform information transmission and reception using a private IP.

And, when the business is registered in the store through the user terminal 210 stores information such as the store's business name, store contact, store location, etc. to the store management processing unit 160, the store management processing unit 160 stores the information in the database ( 130 is stored and registered in the store information storage unit 134. At this time, the above-described store registration processing may be registered by the operator through the store management device (100).

In addition, the broadcast producer 400 provides the produced broadcast program to the store management apparatus 100 (ST2). In this case, the service control unit 150 of the store management apparatus 100 stores the broadcast information provided from the broadcast producer 400 in the broadcast information storage unit 131 of the database 130.

In addition, the broadcast exposure product provider 300 provides the broadcast exposure product information sponsored when producing a broadcast program to the store management apparatus 100 (ST3). In this case, the service control unit 150 of the store management device 100 stores the broadcasting exposure product information provided from the broadcasting exposure product provider 300 in the product information storage unit 132 of the database 130.

In the above state, the operator enters the store announcement information, such as new product information and event information and announcements for the broadcast exposure product through the operator terminal 120, the store announcement information input to the operator terminal 120 is a service The control unit 150 is provided to the store terminal device 200 of each store (ST4). In this case, the store terminal device 200 provides the corresponding store announcement information to the user terminal 210. That is, the operator can check the store announcement information through the user terminal 210.

 In addition, the operator makes a broadcast exposure product order request to the store management device 100 through the user terminal 210 (ST5), the store management processing unit 160 of the store management device 100 provided from the user terminal 210. On the basis of the broadcasting exposure product ordering request information, the broadcasting exposure product provider requests to the broadcasting exposure product provider 300 (ST6). In this case, the broadcast exposure product order request information includes store code information, and the broadcast exposure product order request information includes store contact information, store location information, and broadcast exposure product information. ,

Subsequently, the broadcast exposure product provider 300 processes the broadcast exposure product to the corresponding store (ST7), and the operator stores the goods receipt information for the broadcast exposure product delivered from the broadcast exposure product provider 300 to the store management device ( 100), the order processing for the broadcast exposure product ends (ST8). At this time, the service control unit 150 of the store management device 100 updates the store information storage unit 134 of the database 130 based on the delivery completion information applied from the store terminal device 200. That is, the completed product code information is registered in the store information storage unit 134 of the database 130.

Meanwhile, the operator controls the operator terminal 120 to provide the broadcast program and broadcast exposure product information related to the broadcast program, that is, the broadcast code and the corresponding product code information, to the second broadcast information generation unit 140 through the operator terminal 120. 2 The broadcast information generation unit 140 generates the second broadcast information by synthesizing the broadcast program stored in the database 130 and the corresponding product advertisement information based on the broadcast code and the product code information provided from the operator terminal 120. (ST9). In this case, the second broadcast information generation unit 140 assigns a predetermined identification code, that is, a second broadcast code, to the second broadcast information and stores the second broadcast information storage unit 133 of the database 130.

In addition, the operator terminal 120 controls to provide the second broadcast information stored in the second broadcast information storage unit 133 to the store terminal device 200 of each store through the service control unit 160 (ST10). In this case, the second broadcast information is output to the broadcast output terminal 220. That is, a shopper visiting a store may shop for various broadcasting exposure products while watching a broadcasting screen provided from the broadcasting output terminal 220. The second broadcast information may be set in advance by the operator through the user terminal 210 of the store. That is, for each store, the second broadcast information selected by the operator is provided to the broadcast output terminal 220.

In addition, when a shopper purchases a broadcast exposure product, the operator performs a series of sales processing for the broadcast exposure product through the user terminal 120. At this time, the user terminal 120 provides the product sales information input by the operator to the store management device 100 (ST11). That is, product sales information including a product code and a store code is provided to the store management processor 160 of the store management device 100. The store management processor 160 updates the store information storage unit 134 of the database 130. That is, the product code information is additionally registered in the corresponding store code.

That is, according to the embodiment, the store operating device provides the second broadcast information synthesized with the broadcast exposure product information to the broadcast output terminals installed in each store, and performs delivery processing for the broadcast exposure products provided from a plurality of sponsors to each store. In addition to the control box, through the user terminal installed in each store is configured to perform the store management according to the sales of the broadcast exposure product.

Accordingly, shoppers visiting the store can easily purchase various broadcast exposure products while watching the second broadcast information in the store.

In addition, the present invention is not limited to the above embodiments, and various modifications can be made without departing from the technical spirit of the present invention.

As described above, according to the present invention, a second broadcast is provided to each store to provide each broadcasting exposure product from a plurality of sponsors, thereby facilitating the management of the store, and simultaneously providing information on the broadcasting exposure product on the broadcasting screen to each store. By providing information, it is possible to improve the purchasing efficiency of broadcasting exposure products.

Claims (11)

And a store operating device coupled with a broadcast production company providing a broadcast program through a predetermined communication network, a broadcast exposure product provider providing broadcast exposure product information, and a store terminal device. The store terminal device comprises a user terminal for transmitting and receiving store-related information and a broadcast output terminal for outputting the second broadcast information, The store management apparatus generates second broadcast information processed by processing broadcast exposure product information provided from a broadcast exposure product provider in a broadcast program provided by the broadcast production company, and provides the second broadcast information to the broadcast output terminal, and communicates with the user terminal. Broadcast exposure product store management system, characterized in that configured to provide the store management services, including store registration and receipt / sale / announcement information of the broadcast exposure product for the store. The method of claim 1, The store terminal device provides the store related information applied from the store operating device to the user terminal, and provides the store related information applied from the user terminal to the store operating device, and the second broadcast information applied from the store operating device. The broadcast exposure product shop management system, characterized in that further comprising a modem provided as a broadcast output terminal. The method of claim 2, The broadcast output terminal is coupled to the modem through a set-top box broadcast exposure product store management system, characterized in that configured to provide two-way communication between the broadcast output terminal and the store operating device. The method of claim 3, The store management device is a broadcast exposure product store management system, characterized in that for providing the second broadcast information selected from the broadcast output terminal to the corresponding broadcast output terminal. The method according to any one of claims 1 to 4, The second broadcast information broadcasting exposure product store management system, characterized in that the broadcast exposure product information is configured to overlap one side of the broadcast screen provided with the broadcast program. The method according to any one of claims 1 to 4, The second broadcast information broadcasting exposure product store management system, characterized in that the broadcast program and broadcast exposure information is arranged independently on the broadcast screen. A store terminal comprising a broadcast producer providing a broadcast program through a predetermined communication network, a broadcast exposure product provider providing broadcast exposure product information, a user terminal for transmitting and receiving store related information, and a broadcast output terminal for outputting second broadcast information. In the broadcast exposure product store management system comprising a store management device coupled with the device, A second broadcast information generation step of processing broadcast exposure product information related to a broadcast program in the store management device to generate second broadcast information in which a broadcast program and broadcast exposure product information are simultaneously output on a broadcast screen; A second broadcast information providing step of providing second broadcast information to a broadcast output terminal in the store management device; And a store management step of performing a store management process on the basis of the broadcast exposure product sale information provided from the user terminal in the store management device. The method of claim 7, wherein The second broadcast information broadcasting exposure product store management method, characterized in that the broadcast exposure product information is configured to overlap one side of the broadcast screen provided with the broadcast program. The method of claim 7, wherein The second broadcast information broadcasting exposure product store management method, characterized in that the broadcast program and broadcast exposure information is arranged independently on the broadcast screen. The method according to any one of claims 7 to 9, The second broadcast information providing step includes a first step of providing second broadcast information selection information from a user terminal to a store management device; And a second step of providing the second broadcast information corresponding to the selection information provided in the first step to the corresponding broadcast output terminal in the store management device. The method according to any one of claims 7 to 9, The second broadcast information providing step may include a first step of providing second broadcast information selection information from a broadcast output terminal to a store management device; And a second step of providing the second broadcast information corresponding to the selection information provided in the first step to the corresponding broadcast output terminal in the store management device.

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