KR20070099199A - Advertisement system - Google Patents

Abstract

An AD(Advertisement) system is provided to enable a user to use charged contents free or at a discounted price, offer an AD effect to an advertiser by inserting AD data into the charged contents, return a part of AD expense provided to user-defined AD from the advertiser to social service, and increase social service participation of the user by displaying the user-defined AD. An AD editing module(710) provides an editing interface for editing the charged contents to an area borrowed as an ASP(Active Server Page) area among the webpage areas provided to a member and combines the AD data to the charged contents selected by the member. An AD expense processing module(720) processes a charge of the charged contents including the AD data with the AD expense of the advertiser providing the AD data. The AD expense processing module calculates the AD expense for the AD based on counts requesting AD insertion to a service server. A donation managing module(730) accumulates a part of the charge of the charged contents as the donation and processes the remaining as the AD expense. The donation managing module inserts a donation mark into the charged contents.

Description

Advertising system

1 is a block diagram of an advertising system according to an embodiment of the present invention;

2 and 3 are views showing an example of an interface for purchasing paid content in MSN;

4 and 5 are block conceptual diagrams of an embodiment using ASP (Ative Server Page),

6 is a block diagram of an advertising system according to another embodiment of the present invention;

7 is a diagram illustrating an example of a web page provided to a member in a service server;

8 is a block diagram illustrating an example of providing a user-defined advertisement through a service server of a portal company using an ASP;

9 is a diagram illustrating an example of a web page provided to a member in a service server; and

10 illustrates an example of an image in which an image selected by a member and advertisement data are combined.

* Description of the symbols for the main parts of the drawings *

700: advertising system 710: advertising editing module

720: Advertising fee processing module 730: Donation management module

740: conversion module

The present invention relates to an ad combining system, in particular the advertiser's logo, and image

The present invention relates to an advertisement combining system, and more particularly, to an advertisement combining system for inserting advertisement data into paid content so that a user uses the paid content at a free or discounted price, and an advertiser obtains an advertisement effect.

Advertisements typically have one-way delivery characteristics that are delivered from advertisers to users and are provided through various delivery media such as terrestrial TVs, cable TVs, radios, and the Internet. The unidirectionality of such advertisements prevents advertisers from accurately recognizing the effects of advertisements provided to consumers through various delivery media, and causes one to distort the advertising market. Currently, advertising costs are based on extremely primitive criteria such as airing times, airing times, airing hours, and the number of times consumers are exposed. do.

Accordingly, the present applicant, when combining the advertising data desired by the advertiser with the paid content distributed through the Internet, the advertiser to provide a part or all of the cost of using the paid content as the advertising fee, if the user of the paid content, We would like to propose an advertising combination system that allows a portion of the advertising fee or paid content to be used as a donation for social work.

As described above, an object of the present invention is to provide an advertisement combining system for inserting advertisement data into paid content so that the user can use the paid content for free or at a discounted price, and the advertiser can obtain the advertising effect. In addition, another object of the present invention is to return a portion of the advertising costs provided by the advertiser for the customized advertising to social projects, by displaying this on the user-defined advertising, advertising combining systems and methods for promoting the user's participation in social work In providing.

According to the present invention the above object,

An advertisement combining system for providing paid content in which advertisements are combined with a service server providing paid content to a member, wherein the paid for the area leased to an ASP (Active Server Page) area of the webpage provided to the member An advertisement editing module for editing the content, the advertisement editing module for combining the advertisement data with the paid content selected by the member, and an advertisement fee of the advertiser providing the advertisement data with the use cost of the paid content including the advertisement data; It is achieved by the advertising cost processing module to process.

Preferably, the advertisement cost processing module calculates an advertisement fee for the advertisement based on the number of times that an advertisement insertion is requested from the service server.

Preferably, the system further includes a donation management module that accumulates a portion of the cost of the paid content as a charitable donation and processes the rest as an advertising cost, and the donation management module includes a donation indicating whether the member contributes to the paid content. Insert a mark.

According to the present invention, the above object is included in a service server for providing an image to a member, the image database including an image to be provided to the member, and the advertisement data is synthesized by synthesizing the image and advertisement data selected by the member. And an advertisement editing module for generating an image, wherein the advertisement editing module is located in a region of a webpage provided to the member in the service server, and has semi-transparent editing set to transparency to identify contents described in the webpage. Is achieved by an advertising system that provides a window.

The translucent edit window, the transparency is preferably controlled by the member.

Preferably, the system further includes a donation management module that accumulates a portion of the cost of the paid content as a charitable donation and processes the rest as an advertising cost, and the donation management module includes a donation indicating whether the member contributes to the paid content. Insert a mark.

The image may be one of a still image, a moving image, and a flash image.

According to the present invention, when the advertisement attachment is requested to the image through the service server of the image processing company that prints the image provided by the member, the advertisement to combine the advertisement data and the image and provide it to the service server An editing module and an advertisement cost processing module for processing a part of the image print cost of the member as the advertisement cost of the advertiser.

The service server may be any one of a service server that provides a print service for a picture provided by the member and a service of printing an image selected by the member on clothing desired to be purchased by the member.

Preferably, the system further includes a donation management module that processes a portion of the advertisement fee paid by the advertiser as a charitable donation, and the donation management module inserts a donation mark indicating whether the member contributes to the image. .

The above object includes a service server for providing a mail service to a member according to the present invention, and an advertisement editing server connected to the service server and inserting advertisement data into the mail transmitted between the members at the service server. When the member agrees to the advertisement exposure according to the transmission of the mail, the advertisement editing server accumulates a portion of the advertisement fee as a donation, and is achieved by an advertisement system inserting a mark for confirming whether the donation is in the mail. do.

The advertisement may have one of an image, a video, and a flash animation.

According to the present invention, the above object is connected to a content server for providing content to a member, and the content server, and the content server transmits advertisement data to a region of the content provided to the member, thereby transmitting the content and the advertisement. This is accomplished by an ad editing server that allows the data to be combined.

The content server may allocate the advertisement data provided from the advertisement editing server to a service area for transmitting to the member.

The service area is preferably assigned by an ASP (Ative Server Page).

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement combining system according to an embodiment of the present invention.

The illustrated embodiment is related to an embodiment in which an advertiser bears a cost incurred by the purchase of a multimedia file in combination with a service server 200 for providing paid contents, and inserts advertisement data into the multimedia file. To this end, the advertisement editing server 100 includes an advertisement editing module 101, a donation management module 102, and an advertisement processing module 103.

The advertisement editing module 101 inserts the advertisement data or the donation mark into the paid content provided to the member in the service server 200 when the member wants to purchase the paid content for free. In this case, the paid content and the advertisement data may have the form of a still image, a video, and a flash animation, and part or all of the paid content usage fee to which the advertisement data is added is borne by the advertiser having the advertisement effect as the advertisement data.

The advertisement cost processing module 103 calculates an advertisement cost in proportion to the number of times a member who has logged in to the service server 200 requests a combination of paid content and advertisement data, and notifies the advertiser of the calculated advertisement cost, or the advertiser makes a deposit. The cost calculated from one advertising expense is subtracted. The donation management module 102 accumulates the fee for using the paid content as a donation when a member logged in to the service server 200 intends to pay a part of the fee for using the paid content as a donation. In addition, the donation management module 102 may combine a portion of the advertising data to the paid content when the member uses the paid content for free, so that a portion of the advertising costs borne by the advertiser can be accumulated as a donation.

Meanwhile, although FIG. 1 shows that the advertisement editing server 100 is formed separately from the service server 200, the advertisement editing module 101 and the donation management module 102 may be provided in the service server 200. Of course.

The illustrated service server 200 is capable of circulating cash and cyber money (eg, acorns of Sai World, beads of MSN, etc.), and a member logged in through cyber money, such as wallpapers, emoticons, and images. Allows you to purchase paid content. These paid contents can usually be purchased through cash or cyber money, and are often used by members themselves or provided as gifts to friends. If the member wants to use the paid contents free of charge, the member requests the advertisement editing server 100 to insert the advertisement through the interface as shown in FIG. 2. The interface shown in FIG. 2 illustrates an example of an interface for purchasing paid content in MSN, and includes a menu 12 for free charging, and a donation to a conventional “charging beads” menu 13. The menu 14 has further added features.

When the member selects the free charging menu 12 through the interface shown in FIG. 2, the service server 200 provides the member information and the paid content selected by the member to the advertisement editing server 100. Here, the service server 200 directly processes the paid content and the advertisement data selected by the member to the advertisement editing server 100, but processes the same paid content provided in the service server 200 to the advertisement editing server 100. In this case, the service server 200 transmits only information on the paid content selected by the member, and the advertisement editing server 100 may process the combined paid content and the advertisement data with reference thereto.

As shown in FIG. 3, the advertisement editing server 100 may insert advertisement data into a predetermined position with the service server 200 and then provide the advertisement data to a member through the service server 200.

Meanwhile, although FIG. 1 to FIG. 3 illustrate an advertisement combining system using paid content, the same aspect may also be applied to an email service company such as daum and hot-mail. . In the advertisement combining system shown in FIG. 1, it is assumed that the service server 200 is an e-mail service company.

The service server 200 may insert an advertisement in the contents of an e-mail transmitted between members, and notify the member in advance and receive approval, and if the member agrees, the advertisement server 200 may insert the advertisement in the contents of the email. Can be. In this case, the service server 200 may present a condition of accumulating a part of the advertising fee as a donation as a condition of consent of the member. In other words,

If the service server 200 tries to insert an advertisement in an e-mail transmitted between members, it can be processed only when the member agrees to process donations.

4 and 5 illustrate a conceptual diagram of a method of performing advertisement combining using an ASP (Ative Server Page).

First, the embodiment shown in Figure 4 is an embodiment using an ASP (Ative Server Page), the reference numeral "300" denotes the advertisement combining server, the reference numeral "400" denotes the server of the portal company. The ad combination server 300 has content to be provided to the member terminal 50 in one area of the web page 10, and is leased to a server of another company (for example, reference numeral 400) in the other area 11 of the web page. It has a service area to do. In the service area, the content provided by the server 400 of the portal company is located, and the advertisement combining server 300 combines the content provided by the portal company server 400 with the advertisement data provided by the advertiser and the member terminal 50. ) Will be provided.

Next, the embodiment shown in FIG. 5 is similar to that shown in FIG. 4, except that the portal company server 400 providing content provides a service area to the advertisement combining server 300, and the advertisement combining server 300. Has a difference that is implemented to provide the advertiser's advertising data (D) to the portal company server 400. 4 and 5 may include advertisements defined by the user as well, and the illustrated server 400 of the portal company may be any one of a mail server, a content server, and a streaming server. Can be. 4 and 5 can be applied to the advertisement editing server 100 and the service server 200 described above with reference to FIGS. 1 to 3, and the advertisement editing server 100 and the service server 200. Any one of them may be implemented by leasing the ASP area to the other side.

6 is a block diagram of an advertisement combining system according to another embodiment of the present invention.

The illustrated embodiment relates to an advertisement combining system 700 that provides an advertisement through a service server 600 that provides image processing to a subscribed member, and includes an advertisement editing module 710, an advertisement cost processing module 720, And donation management module 730.

First, the service server 600 represents a service for printing digital photographs and a server of an image processing company that prints and delivers an image on clothing (for example, a T-shirt). In the case of a service for printing digital photos, the customer provides the original image in the form of a file, and the service server 600 requests the print company to provide a printing service, and the service for printing the image on the garment includes clothes selected by the customer (for example, T-shirts, shirts, jeans, etc.) print the name or picture to indicate the service provided to the customer.

The advertisement editing module 710 combines the image file requested for editing the advertisement from the service server 600 with the advertisement data J selected by the member of the service server 600 and provides it to the service server 600. The combination of the advertisement data J and the image file is performed by inserting the advertisement data J into the image file that the member requests printing, and the member can select the advertisement data (included in his image) through the interface as shown in FIG. J) can be selected. This will be described with reference to FIG. 7 together.

7 illustrates an example of a web page provided to a member in the service server 600. As shown in the figure, a member who wants to print a digital image photograph can access the service server 600 to set the size and quantity of the photograph to be printed, and select the advertisement data J to reduce the cost for printing. Can be. When the member includes the advertisement data J in the image, the advertiser providing the advertisement data pays some or all of the printing costs that the member has to pay to the operator of the service server 600. When the member selects a favorite among the advertisement data J provided at the bottom of the drawing, the service server 600 transmits the advertisement data selected by the member and an image in the form of a file requested by the member to the advertisement combining system 700. do. In the drawing, the donation mark K may be added together with the advertisement data J to the image data to be printed by the member when the member selects it. The advertisement editing module 710 combines the image transmitted from the service server 600 and the selected advertisement data and returns it to the service server 600. The service server 600 prints the image file returned from the advertisement editing module 710 by itself or provides the print shop to the member, and prints the image file. When the member selects the donation mark K, the advertisement editing module 710 may further display the donation mark on the image of the member.

The advertisement cost processing module 720 calculates the number of times selected for each advertisement data (eg, Coca Cola, Amore Pacific, Microsoft, Samsung, iriver, etc.) for the advertisement data J selected by the member from the service server 600. Based on this, the advertising cost is calculated. The donation management module 730 processes a portion of the print cost paid by the advertiser as the advertisement cost or a portion of the advertiser's advertisement cost based on the number of times the advertisement data of the advertiser is selected by the member as the donation.

8 illustrates a block diagram of an example of providing a user-defined advertisement through a service server of a portal company using an ASP.

The illustrated embodiment is similar to that shown in FIG. 6, except that the ASP area described with reference to FIG. 5 is used as a rental area to provide a user-defined advertisement. In addition, the embodiment provides a semi-transparent window-type editing interface in the ASP area so as not to disturb the web surfing of members using the service server. Therefore, the same reference numerals are assigned to functional members similar to those of FIG. 6, and redundant descriptions thereof will be omitted.

First, the service server 800 represents a server of a service provider that provides various functions (eg, phone page implementation, application program, etc.) to a portal site or a mobile communication terminal. The service server 800 provides the member terminal 50 with an interface capable of editing images and advertisement data available in the member's mobile terminal through the ASP rental area. The member selects the image and advertisement data he wishes to set as a phone page from the editing interface provided through the ASP lease area. The information about the image and the advertisement data selected in the ASP rental area is provided to the advertisement combining system 700, and the advertisement editing module 710 combines the image and the advertisement data selected by the member and then provides them to the member through the ASP rental area. Done. The editing interface provided to the member will be described with reference to FIG. 9 together.

9 illustrates an example of a web page provided to a member in a service server. In the figure, reference numeral "E" denotes an ASP lease area, and reference numeral "H" denotes a webpage area provided by the portal site or the service server 800. As shown in FIG. In the drawing, the ASP lease area is set as a translucent window, and transparency can be controlled through a gauge bar indicated by a dotted line. The member selects any one of the images (H) provided from the portal site or the service server 800, and selects any one of the advertisement data (G) located at the bottom of the figure to the advertisement combining system 700. You can request a combination of image and advertising data. If the member selects Microsoft as the advertisement data, the user can obtain a background image of a phone page as shown in FIG. 10. FIG. 10 illustrates a combination of an image selected by a member and advertisement data, and the advertisement combining system 700 provides a result of combining the advertisement data and the image to the conversion module 740. The conversion module 740 scales the size of the image according to the resolution supported by the member's mobile terminal and provides it to the member's mobile terminal through the mobile communication network.

As described above, the present invention allows the member to create an advertisement by including the advertisement data in the desired image (or video or flash animation), and the advertiser pays the cost of the advertisement so that the advertiser pays the advertisement cost. Advertisement effect corresponding to can be obtained. In addition, the present invention, when the member includes the advertising data in the desired image, by allowing the member to choose whether or not to contribute to the establishment of a desirable donation culture according to the online content distribution.

Claims (15)

In the advertisement combining system that provides the paid content combined with the advertisement to the service server that provides the paid content to the member, Provides an editing interface for editing the paid content for the area leased to the ASP (Active Server Page) area of the web page provided to the member, ad editing to combine the advertising data with the paid content selected by the member module; And And an advertisement cost processing module configured to process the use cost of the paid content including the advertisement data into an advertisement fee of an advertiser who provided the advertisement data. The method of claim 1, The advertising cost processing module, And an advertisement fee for the advertisement based on the number of times that the advertisement insertion is requested from the service server. The method of claim 1, A donation management module for earning some of the costs of the paid content as charity donations and processing the rest as advertising costs; The donation management module, Advertisement system, characterized in that for inserting the donation mark to indicate whether the contribution of the member to the paid content. Included in a service server that provides images to members. An image database having an image to be provided to the member; And And an advertisement editing module configured to synthesize an image selected by the member and advertisement data to generate an image including advertisement data. The ad editing module, And a translucent edit window positioned at one area of a web page provided to the member in the service server, and having transparency set to identify contents described in the web page. The method of claim 4, wherein The translucent edit window, Advertising system, characterized in that the transparency is adjusted by the member. The method of claim 4, wherein A donation management module for earning some of the costs of the paid content as charity donations and processing the rest as advertising costs; The donation management module, Advertisement system, characterized in that for inserting the donation mark to indicate whether the contribution of the member to the paid content. The method of claim 4, wherein The image is Advertising system, characterized in that any one of a still image, a video, and a flash image. An advertisement editing module for combining the advertisement data with the image and providing the image to the service server when an advertisement is attached to the image through a service server of an image processing company which prints an image provided by the member; And And an advertising cost processing module for processing a part of the image print cost of the member as the advertising cost of the advertiser. The method of claim 8, The service server, Advertising service, characterized in that any one of the service server that provides a print service for the photo provided by the member, and a service for printing the image selected by the member to the clothing to be purchased by the member. The method of claim 8, Donation management module for processing the accumulation of some of the advertising costs paid by the advertiser as a charitable donation; Further comprising, The donation management module, Advertisement system, characterized in that for inserting a donation mark indicating whether or not the member of the donation to the image. A service server providing a mail service to a member; And And an advertisement editing server connected to the service server and inserting advertisement data into the mail transmitted between the members from the service server. The ad editing server, When the member agrees to expose the advertisement by sending the mail, a portion of the advertisement fee is accumulated as a donation, Advertising system, characterized in that for inserting the mark to confirm whether the donation in the mail. The method of claim 11, The advertisement, Advertising system, characterized in that any one of the image, video, and flash animation. A content server providing content to a member; And And an advertisement editing server connected to the content server, wherein the advertisement server transmits advertisement data to one region of the content provided to the member so that the contents and the advertisement data are combined. The method of claim 13, The content server, Advertisement system, characterized in that assigned to the service area for transmitting the advertising data provided from the ad editing server to the member. The method of claim 14, The service area, Advertising system, characterized in that assigned by the ASP (Ative Server Page).

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