WO2012057552A2

WO2012057552A2 - Advertisement system for donations

Info

Publication number: WO2012057552A2
Application number: PCT/KR2011/008105
Authority: WO
Inventors: 이정근
Original assignee: Lee Juang Keun
Priority date: 2010-10-28
Filing date: 2011-10-28
Publication date: 2012-05-03
Also published as: KR101031791B1; WO2012057552A3

Abstract

The present invention relates to an advertisement system for donations, and more particularly, to an advertisement system and method for donations, in which an advertisement to be viewed by a consumer is provided by an enterprise and the profit gained through the advertisement is donated. To this end, an advertisement method in an advertisement system for donations comprises: a first process of displaying organizations to which donations are to be given; a second process of selecting any one of the displayed organizations, and displaying a list of one or more entrepreneurs relevant to the selected organization; a third process of selecting any one of said one or more enterprises, and displaying a list of one or more advertisements relevant to the selected enterprise; and a fourth process of selecting any one of the displayed advertisements, displaying the selected advertisement, and displaying, upon completion of the display of the advertisement, a message for reporting that the profit gained from the displayed advertisement is donated to the selected organization.

Description

Ad system for donation

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system for donation, and more particularly, to an advertisement system for donation for which a company provides an advertisement that a consumer wants to watch and donates a donation obtained through the provided advertisement.

In general, advertising is intended to inform potential consumers of information about products and services and how to purchase them, and is used by companies, governments, etc. to provide consumers with TV, radio, Internet, Contents provided through various media such as newspapers.

In providing such an advertisement, a consumer enters a specific site where an advertisement is located and directly contacts the advertisement, and a method of delivering the advertisement to the consumer through online e-mail is also used. Then, the consumer has a way of performing the effect (advertisement recognition and purchase) on the advertising through this.

The former method is an advertising method that is performed to an unspecified number of people, and the cost burden is larger than the advertising effect, and there is a limit to the delivery of advertisement contents. On the other hand, in the latter case, the customer receiving the advertisement receives an undesired advertisement, causing inconvenience, and the advertisement may not be accepted or may not be effective due to the rejection of the advertisement.

Therefore, in both ways, the way that the customer who sees the advertisement can be satisfied, the active advertisement must be shown at the time desired by the consumer, and when the consumer watches the desired advertisement, the consumer can receive appropriate compensation for the advertisement viewing from the advertiser. Should be And, consumers should be able to donate the donation rewarded from the advertiser, but conventionally, consumers can selectively watch advertisements of countries, companies, products, etc. desired by the consumer, or donate rewards due to viewing to donation organizations. There was no system.

Accordingly, the present invention is to solve the above-mentioned conventional problems, the advertiser is to provide an advertisement that the consumer wants to watch, and to provide a donation advertising system for donating the donations obtained through the provided advertisement.

As a technical means for achieving the above-described technical problem, the first embodiment of the present invention, in the donation advertising system, displays the donation organizations, companies, or advertising list, the displayed donation agencies, companies, Or an input / output unit for inputting / outputting a command for selecting any one of an advertisement list, a storage unit storing the donation agencies, companies, an advertisement list, and one or more advertisements included in the advertisement list, and the displayed donation. If any one of the institutions is selected, a list of one or more companies corresponding to the selected donor is displayed. If any one of the one or more companies is selected, one or more of the selected companies is displayed. Display advertisements and select among the displayed one or more advertisements And a control section for controlling the display ad.

In addition, as a technical means for achieving the above-described technical problem, the second embodiment of the present invention in the donation advertising method in the donation advertising system, the first process of displaying the donation institutions, any of the displayed donation institutions A second process of displaying a list of one or more companies corresponding to the selected donor organization when one donor organization is selected, and one or more corresponding to the selected company if any one of the one or more companies is selected; A third process of displaying advertisement lists; and when an advertisement of any one of the displayed one or more advertisement lists is selected, displaying the selected advertisement; and when the displayed advertisement is completed, in return for viewing the displayed advertisement. Informing that the gold has been donated to the selected donor A fourth step of displaying the message.

In addition, as a technical means for achieving the above-described technical problem, in a computer-readable recording medium, a third embodiment of the present invention, the first instruction set for displaying the donation organs, and the base of any one of the displayed donation organs A second instruction set for displaying a list of one or more companies corresponding to the selected donor organization when an institution is selected, and one or more advertisement lists corresponding to the selected company when one of the one or more companies is selected A third instruction set to display and an advertisement of any one of the displayed one or more advertisement lists are selected, and the selected advertisement is displayed; when the displayed advertisement is completed, a donation for viewing the displayed advertisement is donated. To display a pop-up asking if you want to donate After the fourth instruction set, and the return cracked base by donations, it includes a program including a fifth instruction set for displaying a message stating that the contributions to the selected base engine.

According to the aforementioned problem solving means of the present invention, the advertiser provides an advertisement that the consumer wants to watch, and provides a donation advertisement system and method for donating the donation obtained through the provided advertisement, thereby reducing the consumer's one-sided exposure. By providing advertising by choice, a larger advertising effect can be expected.

In addition, the company providing the donation advertisement according to the present invention can not only increase the brand image of the company, but also can expect the advertising effect of the product.

In addition, consumers watching the donation advertisement according to the present invention can obtain information by using their niche time and can exchange their remaining time for donation, the donation organization can cover the resources through the donation.

In addition, by providing a donation advertising system according to the present invention can generate revenue to the service provider according to the installation and operation of the operator system, by using it industrially, it is possible to induce new job creation, social contribution.

1 is a block diagram showing an advertising system for a donation according to an embodiment of the present invention.

2 is an exemplary view showing a list of donation organizations according to an embodiment of the present invention.

Figure 3 is an exemplary view showing a list of donors according to an embodiment of the present invention.

4 is a flowchart illustrating an advertisement method for donation according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In addition, the term 'terminal' described throughout the specification may be a mobile terminal used by a user and guaranteed mobility, or a gateway connected to an IMS network. Such a terminal is called a M2M (Machine-to-Machine) terminal, which is collectively referred to as a 'terminal' in the present invention.

In addition, the present invention uses a Session Initiation Protocol (SIP) that manages a session or a call in multimedia communication. Hereinafter, a process of enabling the IMS network registration of the terminal by transmitting information to be registered in the IMS network in the header field of the SIP to the terminal will be described.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

As shown, the advertisement system for donation according to an embodiment of the present invention, the display unit 110 for displaying the donation agencies, companies, advertising list to the consumer who wants to watch the advertisement, the displayed donation agencies, companies For example, an input unit 140 for receiving a consumer's selection from an advertisement list, a storage unit for storing the list of donor organizations, the list of companies, the list of advertisements provided by the companies, and one or more advertisements provided by the companies. 150, a communication unit 130 for downloading new donation agencies, companies, and advertisements by being connected to a central control system (not shown) under periodic or manager control, and donation agencies displayed through the input unit 140. The control unit 120 controls to display an advertisement corresponding to a command selected from among companies and advertisement lists on the display unit 110. In the detailed description of the present invention, each of the display unit 110 and the input unit 140 has been described. However, this is only an exemplary embodiment, and the present invention provides the display unit 110 and the input unit 140 as one device such as a touch screen. It can also be done in the department. Hereinafter, the display unit 110 and the input unit 140 will be collectively referred to as an input / output unit.

Hereinafter, referring to FIG. 1, the advertisement system for donation according to the embodiment of the present invention will be described in detail.

The display unit 110 displays a variety of information for donating the rewards for viewing the advertisement to donation agencies after the consumer views the advertisement under the control of the controller 120. The various information includes a list of donor organizations or donor organizations that want to donate a refund, companies corresponding to advertisements to be viewed, and a plurality of advertisements produced and distributed by these companies, and a consumer finally selects from the list. Select and display the actual advertisement to be watched.

As such, the input unit 140 that receives a command from a consumer or a person who wants to watch an advertisement while displaying various information reads data corresponding to the input command from the storage unit 150 to display the display unit 110. Display on.

The input unit 140 may be a keyboard, a mouse, a touch pen, or include a touch screen. If the input unit 140 is a touch screen, an input module of the input unit may be provided in the display unit 110, and the display unit 110 may perform both the function of the display unit and the input unit.

As such, the input / output unit having a module of the display unit 110 and the input unit 140 displays a donation institution, a company, or an advertisement list, and selects one of the displayed donation agencies, companies, or an advertisement list. It is a device that inputs and outputs the command.

In addition, the communication unit 130 is connected to the central control system 130 by wire or wireless, and transmits a command of the consumer to the outside, or newly updated from the central control system, the list of donors, companies list, advertising list And control and receive the advertisement to be displayed and store it in the storage unit 150.

The storage unit 150 not only stores data such as a list of donation agencies, a list of companies, an advertisement list, and an advertisement to be displayed through the communication unit 130, but also stores such data periodically received. have. In addition, the storage unit 150 stores statistical values for daily, weekly, monthly and year under the control of the control unit 120 to control the number of times, time, and type of advertisements viewed by the donor agency and companies selected by the consumer. This statistical value is transmitted to the central control system through the communication unit 130.

In addition, the controller 120 generally controls the advertisement system for donation according to the embodiment of the present invention described above.

That is, the controller 120 displays a list of one or more companies corresponding to the selected donation agency when any one donation agency is selected from the displayed donation agencies. If any one of the one or more companies is selected, one or more advertisements corresponding to the selected company are displayed. In addition, the controller 120 displays a selected advertisement among the displayed one or more advertisements. In addition, when one or more advertisements are displayed, the controller controls a display to display a pop-up asking whether to donate the reward in view of the displayed advertisement, and when the refund is selected as a donation, Send a message to the central control system indicating that the money has been donated. In addition, the control unit 120 calculates the number of viewing times of the selected donation agency, the company and the selected advertisement by the daily, weekly, monthly or year, and transmits and controls the calculated result value to the central control system.

That is, data such as a donation agency list, a list of companies, and an advertisement list corresponding to a command input through the input unit 140 are read through the storage unit 150, and the read data is displayed on the display unit 110. In addition to being displayed on the display, when an advertisement is ultimately selected by the consumer to be viewed from the displayed list, the selected advertisement is read from the storage 150 and displayed on the display 110. When the viewing of the displayed advertisement is completed, the controller 120 displays a pop-up window indicating that a predetermined amount of return money can be paid to the consumer who completed the viewing, and when the consumer accepts the donation, the selected donation agency The system controls the return payment to be paid as a donation. Hereinafter, the donation agency list and the companies list displayed on the display unit 110 will be described with reference to FIGS. 2 and 3.

Meanwhile, as an embodiment of the present invention, the advertisement setting unit 170 may be further provided. This specifies the limit of the number of advertisement exposures for a certain period of time, such as one day or one week, to set and limit the number of advertisement exposures for donor agencies, companies, advertisement lists and one or more advertisements stored in the storage unit.

That is, in response to the control signal of the control unit 120, by limiting the number of times the advertisement exposure for a particular advertisement through the advertisement setting unit 170, the company in consideration of the advertising costs provided to the donor, companies, etc. By allowing one day, one week, or a specific period to be set, the period and number of times are selectively applied to the advertisement setting unit 170 to reflect the position of the company requesting the exposure of the advertisement and the position of the donation. It can be configured to induce the advertising effect and donation effect according to.

In addition, the face recognition module unit 160 is provided in the advertisement setting unit 170 or the storage unit 170, through the overlapping viewing of the same person by time, schedule, period, specific time for the stored advertisement Advertisers and donors can be configured to prevent the abandonment of advertisement effects and abuse of donations.

As shown, the list of donor organizations according to an embodiment of the present invention can be largely divided into domestic and overseas, in the case of domestic, donation agencies that deliver and award donations in domestic, such as lacking children, elderly people living alone, love requests And overseas, donation agencies such as UNICEF are displayed. In addition, if you want to donate overseas, you can select a continent or country in addition to these donation agencies. That is, various donation agencies, countries, continents, etc., are displayed so that donations can be donated to Africa, Southeast Asia, or regions that are currently affected by rain or war. As such, a consumer wishing to pay back a payment may select any one of a list of institutions that he would like to donate. As described above, when the consumer selects any one donation agency, in the domestic case, the list of domestic companies is displayed, and in the case of overseas, the list of overseas companies is displayed. Hereinafter, although only a list of domestic companies is illustrated in FIG. 3, this is only an embodiment, and it is obvious that the advertisement system for donation according to the present invention may display a list of overseas companies.

3 is an exemplary view showing a list of donors according to an embodiment of the present invention.

As shown, the list of donors according to an embodiment of the present invention is Samsung, Doosan, LG, POSCO, Hyundai, Lotte, GS, SK, etc. This is just an embodiment, the present invention is a list of more companies It is obvious that it can be displayed. That is, when a donation agency is selected, companies corresponding to the selected donation agency are displayed.

The list of displayed companies is not only stored in the storage 150, but also one or more advertisements provided by the companies are also stored in the storage 150. In addition, the list of companies can be updated periodically through a centralized control system. As such, when a list of stored companies is displayed, the consumer may select a company from among the displayed companies that provides an advertisement for viewing.

These displayed companies provide advertisements to consumers and pay one or more advertisements to consumers who watch them, providing one or more advertisements. In addition, when newly created advertisements or return payments are adjusted, these changes are provided to the central control system, which receives and updates them.

As such, when a particular company is selected while the donor companies are displayed, one or more advertisement lists provided by the selected company are displayed.

Hereinafter, referring to FIG. 4, the advertisement method for donation according to an embodiment of the present invention will be described in detail.

After the consumer watches the donation advertisement, if a command for donating the reward for viewing the donation advertisement is input to the donation institution, one or more donation agencies are displayed (S410 and S412). That is, the display unit of the donation advertisement system according to the present invention is provided with a module that can receive an input from a consumer who wants to watch an advertisement, and receives one of donor organizations, companies, and advertisement lists from the consumer through such a module. Can be. As such, the display unit displays various donation agencies for selection by the consumer. If any one of the displayed donation agencies is selected, one or more companies list is displayed (S416). The donor and the list of companies may or may not be related to each other. In other words, if a donor organization belongs to a country, such as a request for love, domestic companies can be displayed and foreign companies can be displayed. If a company to be viewed is selected from the displayed list of companies, a list of advertisements of the selected company is displayed (S418). The list of companies displayed is a list that is periodically updated from the central control system and may be a company that produces and distributes donation advertisements. In addition, the donation advertisement system according to the present invention, if there are a plurality of donation advertisements produced by one company, and stores all the produced advertisements, and displays an advertisement list so that the advertisement can be displayed according to the needs of consumers. As such, the advertisement selected by the consumer is displayed among the displayed advertisements (S420). When the advertisement display is complete, an advertisement viewing reward is displayed and the consumer is informed whether the thanks will be donated to the selected donation agency. If the donation is approved from the consumer, a message indicating that the donation is donated to the selected donation agency is displayed (S422).

As such, the donation advertisement system according to the above-described embodiment of the present invention may be installed in a place where people frequently visit, such as an airport, a terminal, a subway station, a theater, and a park. And, through the wired and wireless communication method can be connected to the central control system to update the list and update the advertisement.

One embodiment of the present invention can also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims

Donation advertisements in the form of a touch screen in frequent places such as airports, terminals, subway stations, theaters, parks, including input, display, communication, storage, control unit, central control system, advertisement setting unit and face recognition module unit In the system,

A display unit configured to display a list of donation organizations, companies, or advertisements, and receive a selection signal of a touch screen of an input unit from among the displayed donation agencies, companies, or advertisement list and display corresponding information;

Wired and wirelessly connected to the central control system to update one or more advertisements included in the donor agencies, companies, advertisement lists and advertisement lists, and to update the list of donors, companies, advertisement lists and advertisements to be displayed. Communication unit for downloading;

Stores the list of donor agencies received through the communication unit, the list of companies, the list of advertisements and one or more advertisements provided by the companies, and the number, time, and type of advertisements selected by the consumer, the number of advertisements watched with the companies A storage unit for storing statistical values for each day, week, month and year, and transmitting the statistical values to the central control system through the communication unit;

Control the display unit to display a corresponding advertisement selected from donation agencies, companies, and advertisement lists displayed through the display unit, and when the one or more advertisements are displayed, asking whether to donate a reward for viewing the displayed advertisement. A control unit for controlling the pop-up to be displayed on the display unit and transmitting a message to the selected central donor to a central control system informing the selected donation institution of the return donation;

An advertisement setting unit for specifying an advertisement exposure limit for a certain period of time, such as one day or one week, in order to set and limit the number of advertisement exposures to donation agencies, companies, advertisement lists, and one or more advertisements stored in the storage unit; And

And a face recognition module unit configured to prevent duplicate viewing of the same person by time, schedule, or cycle for the advertisement set and stored in the advertisement setting unit or the storage unit.