KR20070099205A - System and method on donation-raising through search based advertisement - Google Patents

Abstract

A system and a method for collecting donation using search AD(Advertisement) are provided to enable a server of a search service provider or a search AD agency to collect the donation effectively in the online network by including information related to the donation in a search result provided from a search engine. A searching module(210) generates the search result for a keyword by receiving the keyword from a user computer(100) and performing search. An AD contents extracting module(220) extracts AD contents of the advertiser corresponding to the keyword. A donation contents combining module(225) combines donation contents assigning with the contents for donating a predetermined realizable material around the AD contents of the advertiser. A donation managing module(260) presents donee list information to the advertiser, receives donee selection information from the advertiser, and manages the predetermined donation information transferred to a donee when the AD contents are displayed or clicked. The donation managing module obtains donation condition information from the advertiser.

Description

Method and system for donation recruitment using search advertisement {System and method on donation-raising through search based advertisement}

1 is a schematic configuration diagram of a system for realizing a donation recruitment method using a search advertisement of the present invention.

FIG. 2 is a diagram illustrating an embodiment in which a donation recruiting method using a search advertisement according to the first embodiment of the present invention is implemented.

3 is a diagram illustrating an embodiment of presenting donation information for a donation target when a mouse or the like is taken for donation contents according to the first embodiment of the present invention.

4 is a diagram illustrating an embodiment in which a donation recruiting method using a search advertisement according to a third embodiment of the present invention is implemented.

5 is a diagram illustrating an exemplary embodiment of the configuration of a donor DB according to embodiments of the present invention.

6 is a diagram illustrating an exemplary embodiment of the configuration of a donor / advertiser DB according to embodiments of the present invention.

7 is a diagram illustrating an embodiment of a configuration of a donation content DB according to embodiments of the present invention.

8 is a diagram illustrating an exemplary embodiment of the configuration of the advertisement content DB according to the embodiments of the present invention.

9 is a flowchart illustrating an exemplary embodiment of the donation raising method according to the first embodiment of the present invention.

10 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a search service provider associated with a logged in user according to a first embodiment of the present invention.

FIG. 11 is a flowchart of an exemplary embodiment of a donation raising method in a server of a search service provider including obtaining and presenting donation related information from a third donation management institution according to the first embodiment of the present invention. to be.

12 is a flowchart of an exemplary embodiment of a donation raising method in a server of a search service provider including providing donation related information to a third donation management institution according to the first embodiment of the present invention.

13 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a search advertising agency according to the second embodiment of the present invention.

FIG. 14 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a search advertising agency including an advertiser obtaining donation information related to an advertiser according to a second embodiment of the present invention.

FIG. 15 illustrates an embodiment of a donation raising method in a server of a search advertising agency including requesting list information of a donor to a third donation management institution according to a second embodiment of the present invention. It is a flow chart.

16 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a search advertising agency including transmitting donation related information to a third donation management institution according to a second embodiment of the present invention. .

17 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a third donation management institution associated with a search service provider server according to the fourth embodiment of the present invention.

18 is a flowchart illustrating an exemplary embodiment of a donation raising method in a server of a third donation management institution linked to a server of a search advertisement agency according to a fourth embodiment of the present invention.

*** Description of the main parts of the drawings ***

100: user computer 200: search service provider server

300: Search Agency Agency Server

400: third donation management agency server

500: network

210: search module of search service provider server

220: advertisement content extraction module of the search service provider server

225: Donation content combining module of the search service provider server

230: advertiser / (donor) DB of the search service provider server

240: donation content DB of the search service provider server

250: DB donation target of the search service provider server

260: donation management module of the search service provider server

320: Ad content extraction module of the search agency agency server

225: Donation content combining module of search advertising agency server

330: advertiser DB of the search advertising agency server

340: DB content donation of search advertising agency server

350: DB for the donor of the search advertising agency server

360: donation management module of search agency agency server

430: donor / (advertiser) DB of the server of the third donation management institution

440: donation content DB of the server of the third donation management agency

450: DB donation target of the server of the third donation management institution

460: donation management module of the server of the third donation management agency

Korean Patent Application No. 10-2000-0009667

Korean Patent Application No. 10-2000-0024108

The present invention relates to a method and system for recruiting donations using search advertisements. When presenting donation contents including information about donations in a search result provided by a search engine and clicking on the search results, the advertiser or The present invention relates to a donation recruitment method and system using a search advertisement, wherein a predetermined donation provided by a search service provider and the like is recruited for a predetermined donation target.

A system for implementing a donation method using search advertising online is well illustrated in FIG.

A user queries a query of the search service provider server through a computer of a user connected to a server of a search service provider through a wired / wireless network, and the server of the search service provider provides a web site with search result content corresponding to the query term. Edit and provide search results from blogs, cafes, and expertise. At this time, the search result content is integrated with the so-called search advertisement is presented. 2 illustrates an example of search result content in which the advertisement content is integrated and presented.

The advertisement content may be advertisement content of an advertiser registered in a server of the search service provider, or may be advertisement content of an advertiser registered in a search advertisement agency server such as Overture.com or Google AdSense.

Among the advertisement contents of www.naver.com shown in FIG. 2, the advertisement of the sponsored link portion is the advertisement contents of the advertiser provided by the advertisement agency server called Overture (www.overture.co.kr), and the advertisement of the power link portion Is the advertising content of an advertiser registered on its server running www.naver.com.

A method of providing an advertisement content of an advertiser according to a user's search term input to a user includes: 1) receiving a search word from a computer of a search service user through a wired or wireless network; 2) performing a search using a search engine for the search word; 3) generating search result content including advertisement content of an advertiser corresponding to the search word; And 4) transmitting the search result content to a computer of the search service user; May be included.

As described above, in order for a search result corresponding to a search word to appear, an advertiser must input a desired search word, title, advertisement phrase, and link information into a search service provider server or an advertisement agency server. In this case, an advertisement image, a telephone number, etc. may be selectively further added according to a search advertisement product. The flower delivery is a search word entered by users and advertisers, "luxury Internet nationwide flower delivery flower mall" is the title, "national two-hour flower delivery. Flower basket, high flower wreath, East-West Lan, house. 5000 won discount" advertising The phrase "http://www.flowermall.co.kr" becomes link information.

Such search ads are becoming an overwhelming advertising model, accounting for more than 60% of the entire online advertising market. Moreover, among the search advertisements, the advertisements shown in the sponsored link shown in FIG. 2 are not paid for the impressions but are paid only when the user clicks on them. , Cost-per-click advertising costs hundreds to tens of thousands of clicks per click, often inconsistent with hundreds or hundreds of banner ads you want to cost per impression. Overture, Google AdSense, etc. Dominant operators are active.

Prior art regarding donation on-line is Korean Patent Application No. 10-2000-0009667. In the present invention, a customer is registered, the customer is searched for the advertiser, the target audience is selected, the advertiser is advertised through the email to the target audience, the advertisement results and statistics are provided to the advertiser, the advertisement Prior art is disclosed on how to distribute reasons to customers and donation organizations. However, there is a problem that the customer of the present invention has to register as a member and the advertisement of the e-mail advertising that proved to be ineffective as of March 2006, the advertising effect is not accurately measured, but also the advertising cost In short, there is also a problem in that the donation that brings some from the advertising fee is small.

Korean Patent Application No. 10-2000-0024108 discloses an operation system in which donations are automatically accumulated by clicking a banner advertisement on the Internet. According to the present invention, a predetermined donation generated every time a user clicks on a banner ad includes an advertisement click-donation earning DB which is stored to be automatically accumulated in the corresponding institution. Whenever a click is made, a predetermined donation amount is accumulated to the corresponding institution designated by the user, and the information recorded by each member at a predetermined time interval is prevented from being deliberately clicked on the advertisement, and the accumulated donation It is characterized in that it is automatically delivered online to the institution. However, the present invention targets a relatively low advertising effect banner ads, there is a problem that the donation is not accumulated when a non-member clicks on the banner by requiring membership registration, advertisers for banner ads There is a problem that the donation is also insufficient because the reflection is cold and the absolute amount of advertising costs is insufficient. In addition, there is a problem that the information provided to the donors and the members or advertisers do not know the donation information about the selected or selected donation targets, which hindered the spread of the donation culture.

Therefore, it is possible to collect a large amount of donations in connection with search ads, which make up the largest share of advertisements on the Internet. Search service providers who make huge profits through search ads can participate in donations, and advertisers who run search ads are There is also an urgent need for a method and system for donation so that it can maximize the effectiveness of advertisements by inducing clicks on the website and induce netizens' favor for its site. In addition, search ad agency servers or search, such as Overture (www.overture.com, www.overture.com) or Google (www.google.com), which are the overwhelming majority of the search advertising market. There is also a great need for a method and system for donation recruitment in a search advertising agency server that not only effectively induces clicks in advertisement agencies, but also enables social contributions to the public.

The first technical problem to be achieved by the present invention is to propose a method and system for donation using a search advertisement that can be performed by a server of a search service provider so as to effectively collect donations online.

The second technical problem to be achieved by the present invention is to propose a method and system for donation using a search advertisement that can be performed by a server of a search advertising agency so as to effectively collect donations online.

The third technical problem to be achieved by the present invention is to provide a method and system for donation using search advertising that can be performed in conjunction with a server of a search service provider and a server of a search advertising agency so as to effectively collect donations online. It is.

The fourth technical problem to be achieved by the present invention is a method and system for donation using a search advertisement that can be performed by the server of the third donation management institution in connection with the server of the search service provider so that the donation can be effectively collected online. To present.

The fifth technical problem to be achieved by the present invention is a donation raising method using a search advertisement that can be performed by the server of the third donation management agency in conjunction with the server of the search advertising agency so as to effectively collect donations online and its To present the system.

In order to achieve the object of the present invention as described above, the step of receiving a search word from a computer of a search service user through a wired or wireless network; Performing a search by using a search engine for the search word; Generating search result content including advertisement content of an advertiser corresponding to the search word; Transmitting the search result content to a computer of the search service user; It includes, The search result content presents a donation raising method using a search advertising, characterized in that the donation content associated with the content of the donation to the predetermined donation target recipients are placed around the advertisement content is arranged do.

The method may further include providing, by the server of the search service provider, donor list information regarding at least one donor to the advertiser; Obtaining information regarding the selection of a donation target from the advertiser; Obtaining donation condition information for the donor from the advertiser; It is preferable to further include.

The donated content may be selected by the search service provider and placed around the advertisement content, and the donated content may be selected by the advertiser and placed around the advertisement content.

In addition, the donated content is selected by the user of the search service, the search service user is a logged-in user, the search service provider server allows to select the donated content only when the search service user is logged in. The selection of the donation content may include: providing, by a server of the search service provider, donor list information regarding at least one donor to a user of the search service; Obtaining information regarding a donation target selection from a user of the search service; Extracting, by a provider server of the search service, donation content corresponding to the donor; The process may include a.

And the selection of the donation content is preferably to include the selection of the donation target.

The donation content may include donor information, and when a pointing device such as a mouse is placed on the donation content, contents related to the donation content are transmitted to the search service user, and the donation content The information linked to includes essential information on the donor and the predetermined gold conversion value, and provides access to the space on the network that provides information on the accumulated donation amount and information on the donor. At least one or more of link information, information on donors donated to the donor may be further included.

Further, the donor may be the search service provider, the donor may be the advertiser, or the donor may be both the search service provider and the advertiser.

In addition, the gold convertibles include any one of money, points, and mileage, or the gold convertibles include ownership of a predetermined product, a license including a predetermined condition for the product, and preset conditions for the product. Lease right, lease right including preset conditions for the goods, use right including preset conditions for the goods, or a public interest right established under civil law for the goods, or the gold convertibles It may be a right to use a service that includes a condition.

In addition, when taking a pointing device such as a mouse to the donated content, the content associated with the donated content is preferably received from a server of a third donation management institution managing the donation target.

In addition, the donation content includes donation target information, and when the donation content is clicked, the donation content is connected to a server of a third donation management institution managing the donation target, and the third donation management institution is the donation. At least one or more of cumulative donation information on the target person, link information for accessing a space on the network providing information on the donor, and information on the donor to the donor may be further included.

In addition, when the search service user brings the pointing device to the donated content, it is preferable to further provide content information donated by the advertiser advertising the advertisement content to the donor linked to the donated content, and the donated content It is preferable to include a symbol representing the donor, the name of the donor, and the donation content preferably includes any one or more of language information and donation amount indicating that the donation is related to the donation.

In addition, the advertisement content is a banner advertisement, the donated content is preferably placed overlapping with the banner advertisement, the advertisement content is a banner advertisement, the donated content is preferably placed around the non-overlapping of the banner advertisement.

In addition, the logged-in search service user requesting the donation information associated with the use of his search service; The search service provider server further includes a donation amount information for the at least one donated content according to the exposure or click of the at least one advertisement content for the search service user to the search service user in response to the request. It is better to further include the steps.

The donation amount information on the at least one donation content may include at least one of total donation amount information and donation amount information for each donation target.

In order to achieve another object of the present invention, when the advertisement content is provided from the advertiser, and there is an action such as a click from the user of the Internet information service on the network for the advertisement content, a predetermined amount is collected as an advertisement fee, and the advertisement A method of operating a search advertising agency server on a network for providing content to a search service provider, the method comprising: receiving advertising content including a keyword or description phrase and link information to a location on a network of an advertiser from an advertiser; Receiving corresponding advertisement cost information of the advertisement content; Receiving search term information obtained from a search service user who uses a search service of the search service provider from the search service provider; Generating search result content including advertisement content of an advertiser corresponding to the search word; Transmitting the search result content to the search service provider; And, wherein the search result content includes donation content associated with a content of donating a predetermined gold conversion object to a predetermined donation target around the advertisement content. Provide a method for raising donations using.

Providing, by the search advertising agency server, donor list information about at least one donor to the advertiser; Obtaining selection information about the donor from the advertiser; Obtaining donation condition information for the donor from the advertiser; It is better to include more.

In addition, the donation content is preferably selected by the advertiser to be placed in the vicinity of the advertising content of the donation content, the donation content includes the information of the donor, a pointing device such as a mouse (pointing device) to the donation content When taking, the content associated with the donated content is delivered to the search service user, the content associated with the donated content includes the information on the donor target information and the predetermined gold conversion value, the present target donor At least one or more of accumulated donation amount information donated to the donor, link information for accessing a space on the network providing information on the donor, and information on donors donated to the donor may be further included. Do.

In addition, receiving information about the user's clicks on the advertising content of the advertiser from the search service provider server; And if there is the click information, executing the preset donation contents on the donation contents linked to the advertisement contents; Preferably, the donor is the search service provider, and the step of receiving information about the user's clicks on the advertising content of the advertiser from the search service provider server; And if there is the click information, executing the preset donation contents on the donation contents linked to the advertisement contents; Further comprising, the donor is preferably to the advertiser.

In addition, receiving information about the user's clicks on the advertising content of the advertiser from the search service provider server; And if there is the click information, executing the preset donation contents on the donation contents linked to the advertisement contents; It further comprises, the donor at the click is preferably the search service provider and the advertiser.

In addition, the gold convertibles may be one or more of money, points, and mileage, and the gold convertibles may include ownership of a predetermined product, a license including a predetermined condition for the product, and preset conditions for the product. It may be one or more of a lease including, a rental right including a predetermined condition for the product, a right to use a predetermined condition for the product, or a right to benefit property established under civil law for the product, or the gold convertibles include It may be a right to use a service including a predetermined condition.

In addition, when bringing a pointing device such as a mouse to the donated content, the content associated with the donated content is preferably received from a server of a third donation management institution managing the donor, The donation content includes donation target information. When the donation content is clicked, the donation content is connected to a server of a third donation management institution managing the donation target, and the third donation management institution is connected to the donation target. And at least one or more of accumulated donation information about the donor, link information for accessing a space on a network providing information about the donor, and information about the donor who has contributed to the donor. When the search service user brings a pointing device to the donated content, the advertisement content It is preferable that the advertiser advertising the content further provides content information contributed to the donation target person linked to the donation content.

The donation content may include a symbol representing the donor, the name of the donor, or the donation content includes any one or more of language information and a donation amount indicating that the donation content is related to donation. .

In addition, the logged-in advertiser requesting the donation information associated with itself; And providing, by the server of the search advertisement agency, the donation history information about the advertiser to the advertiser. It is more preferable to further include.

In order to achieve another object of the present invention, the step of receiving a search word from a computer of a search service user through a wired or wireless network; Performing a search by using a search engine for the search word; Transmitting the search term information to a search advertisement agency server for the search term; Receiving search result contents of a search advertisement agency server including advertisement content corresponding to the search term information from the search advertisement agency server; Generating search result contents including search results corresponding to the search word information and search result contents of the received search advertisement agency server; And transmitting the generated search result content to a computer of the search service user. Included, the search result content of the search agency agency server is the donation content associated with the content to be donated to the predetermined donation target gold conversion set around the advertising content is arranged is arranged, the search advertising agency server Search result content of a search advertising agency server that receives advertisement content from an advertiser, receives search term information from a search service provider server that provides the search service, and includes an advertisement content of an advertiser corresponding to the obtained search term information. And a predetermined amount of money from the advertiser when the search result content of the search advertisement agency server is transmitted to the search service provider server, and there is an action such as a click from an Internet information service user on the network for the advertisement content. To collect advertising costs The present invention provides a donation raising method using a search advertisement in a server of a search service provider.

Advertising content included in the search result content of the search advertisement agency server, the search advertisement agency server providing donation target list information about at least one donor to the advertiser; Obtaining selection information about the donor from the advertiser; Obtaining donation condition information for the donor from the advertiser; It is preferable that it is generated by a method further comprising, and the donation content includes the information on the donor, when the pointing device (pointing device, such as a mouse) to the donation content, the content associated with the donation content Is delivered to the search service user, the content associated with the donated content includes information on the donation target information and the predetermined gold convertibles, the accumulated amount of donation information currently being donated to the donor, At least one or more of link information for accessing a space on a network providing information on a donor and information about a donor to the donor may be further included.

In addition, the donor may be the search service provider, or the donor may be the advertiser.

In addition, the gold convertible can be any one or more of money, points, mileage.

In addition, when bringing a pointing device such as a mouse to the donated content, the content associated with the donated content may be transmitted from a server of a third donation management institution managing the donor, and the donated content Includes donation target information, and when the donation content is clicked, the donation content is connected to a server of a third donation management institution managing the donation target, and the third donation management institution accumulates the donation to the donation target. And at least one or more of information, link information for accessing a space on a network that provides information about the donor, and information about a donor who has contributed to the donor. When bringing the pointing device to the donated content, advertising the advertising content Advertisers may further provide content information contributed to the donation target person linked to the donation content.

In addition, the donation content may include a symbol representing the donor, the name of the donation box, or the donation content may include any one or more of the language information and donation amount indicating that the donation content is related to the donation. .

The donation amount information on the at least one donation content may include at least one of total donation amount information and donation amount information for each donation target.

In order to achieve another object of the present invention, receiving the list information of the donor from the server of the search service provider, and transmitting the list information of the donor to the server of the search service provider; Receiving selection information on the donation target from the server of the search service provider, and storing the selected donation target with the search service provider information; Transmitting donation content for each donation target corresponding to the selected donation target; Obtaining donation information for the selected donor due to the search service provider from the search service provider, and storing the obtained donation information together with the search service provider information; The server of the search service provider receives a search word from a user who uses the server of the search service provider, and provides advertisement content corresponding to the search word along with the search result content for the search word. The donation management institution server includes information that the donation to the predetermined gold conversion object to the predetermined donation target, wherein the donation is generated when the exposure of the advertising content or clicks on the advertising content in the donation management server; Provides donation recruitment method using search advertising.

The donation information for the selected donation target person obtained from the server of the search service provider may further include information of an advertiser about the advertisement content, and the donation content includes donation target information, and the mouse may be included in the donation content. When taking a pointing device, such as, the contents linked to the donated contents are delivered to the search service user, and the contents related to the donated contents and information about the donor target information and the preset gold convertibles are essential. At least one of information on accumulated donations currently donated to the donor, link information for accessing a space on a network providing information on the donor, and information about donors who donated to the donor More is included The donor is a donor who advertises the advertisement content, and the server of the donation management institution further generates ranking information for the advertiser in order of increasing donation amount for the specific donor. More preferred.

In order to achieve another object of the present invention, receiving the list information of the donation target from the server of the search advertising agency, and transmitting the list information of the donor to the server of the search advertising agency; Receiving selection information about the donation target from the server of the search advertisement agency, and storing the selected donation target with the information of the search advertisement agency; Transmitting donation content for each donation target corresponding to the selected donation target; Obtaining donation information for the selected donor due to the search advertising agency from the search advertising agency, and storing the obtained donation information together with the information of the search advertising agency; The server of the search advertisement agency receives a search word and advertisement content corresponding to the search word from an advertiser using the search advertisement agency, and requests the transmission of the advertisement content related to the search term from a server of a search service provider. In this case, the advertisement content related to the search word is transmitted to the server of the search service provider, and the donation content includes information indicating that a predetermined gold convertible object is donated to a predetermined donation target, and the donation is It is generated when there is a click on the advertisement content, donation information for the selected donation targets obtained from the server of the search advertising agency agency further comprises the information of the advertiser for the advertising content donation management agency Search ads on the server Present the donation method used.

The donation content includes donor information, and when the user places a pointing device such as a mouse on the donation content, the donation content is delivered to a search service user, and the donation content is linked to the donation content. The contents include information on donor information and predetermined gold conversion items, and includes a link to access a space on a network that provides information on accumulated donations and information on the donor, which are currently being donated to the donor. At least one or more of information, information about the donor to the donation target is further included

In addition, the donor is an advertiser to advertise the advertising content, the server of the donation management organization is to generate the ranking information (ranking) for the advertiser in order of the highest donation amount for the particular donation target desirable.

In order to achieve another object of the present invention, a search module for receiving a search word from a computer of a search service user through a wired or wireless network and performing a search to generate a search result for the search word; An advertisement content extraction module for extracting advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the advertiser, obtaining selection information on the donation target from the advertiser, and managing preset donation information to be delivered to the donation target when the advertisement content is exposed or clicked. Donation management module; It provides a donation raising system using a search advertisement, characterized in that it comprises a.

The donation management module may further obtain donation condition information for the donation target from the advertiser, the donation management module further generates donation content information for the donation target linked to the donation content, the donation contents The information includes at least one or more of accumulated donation amount information being donated to the donor, link information for accessing a space on a network providing information on the donor, and information about donors who have contributed to the donor. It is good to be included.

In addition, the donation target list information may be obtained from a donation target DB controlled by the operator of the donation system.

In addition, the donation target list information is received from a server of a third donation management agency,

The server of the third donation management institution may include: a donation target DB including a donation target ID, a donation target name, and description information about the donation target regarding a donation target; A donation content DB including donation content information corresponding to the donation target person; And

When there is a request for transmission of the donation target list information, a donation management module of a third donation management institution that performs a function of extracting and providing the requested donation target list information by querying the donation target DB and the donation content DB. ; It is better to include more.

In addition, when the donation management module receives a request for donation content information for the at least one donation target selected by the advertiser from the advertiser, generating donation content information including donation amount information for each donation target for each donation target. It is better to transfer to the advertiser computer.

In order to achieve another object of the present invention, a search module for receiving a search word from a computer of a search service user through a wired or wireless network and performing a search to generate a search result for the search word; An advertisement content extraction module for extracting advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the user, obtaining selection information on the donation target from the user, and managing donation information to be transmitted to the donation target when the advertisement content is exposed or clicked. A management module; Included, wherein the user is a logged in user, the donation management module stores the selection information for the donation target of the logged in user, the donation selected by the logged in user reflecting the selection information of the logged in user The present invention provides a donation raising system using a search advertisement, wherein the selected donation target information is transmitted to the donation content combining module so as to combine only donation contents corresponding to a target person.

The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of link information for accessing a space on a network and information about a donor to the donor may be further included.

In addition, the donation management module generates donation content information including donation amount information for each donation target for each donation target when the donation content information for the at least one donation target selected by the user is requested from the logged-in user. Preferably to the user computer.

In order to achieve another object of the present invention, a search module for receiving a search word from a computer of a search service user through a wired or wireless network and performing a search to generate a search result for the search word; An advertisement content extraction module for extracting advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And a donation management module that manages preset donation information to be delivered to the donor when the advertisement content is exposed or clicked. Includes, the donation management module further generates donation content information for the donation target person linked to the donation content, the donation content information, the total amount of donation information being donated to the donation target, the donation target It provides a donation raising system using a search advertisement, characterized in that at least one or more of the link information that can access the space on the network providing information, the information about the donors to the donor.

In order to achieve another object of the present invention, the advertisement content extraction module for receiving a search word from the search service provider server through a wired or wireless network and performing a search to extract the advertising content of the advertiser corresponding to the search word; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the advertiser, obtaining selection information on the donation target from the advertiser, and managing preset donation information to be delivered to the donation target when the advertisement content is exposed or clicked. Donation management module; And a donation raising system using a search advertisement, wherein the advertisement content and the donation content of the advertiser corresponding to the search word are transmitted to the search service provider.

The donation management module further obtains donation condition information for the donation target person from the advertiser, and the donation condition information may include a content of donating a predetermined donation per click to the preset donation target person, and the donation management The module may further generate donation contents information for the donation target person linked to the donation contents, and the donation contents information includes space on a network that provides information about accumulated donation amount and information about the donation target person. It is preferable that at least one or more of link information which can be connected to and information about a donor donated to the donation target person is further included.

In addition, the donation target list information may be obtained from a donation target DB controlled by the operator of the donation system.

In addition, the donation target list information is received from a server of a third donation management agency,

The server of the third donation management institution may include: a donation target DB including a donation target ID, a donation target name, and description information about the donation target regarding a donation target; A donation content DB including donation content information corresponding to the donation target person; And

When there is a request for transmission of the donation target list information, a donation management module of a third donation management institution that performs a function of extracting and providing the requested donation target list information by querying the donation target DB and the donation content DB. ; It is better to include more.

In addition, when the donation management module receives a request for donation content information for the at least one donation target selected by the advertiser from the advertiser, generating donation content information including donation amount information for each donation target for each donation target. It is better to transfer to the advertiser computer.

In order to achieve another object of the present invention, by receiving a search word from a computer of a search service user through a wired or wireless network, performing a search to generate a search result for the search word, and extracts the advertising content of the advertiser corresponding to the search word When the donation target list information is requested from a server of a search service provider providing a search service by transmitting the search result and the advertisement content to the computer of the search service user,

Search the built donation target DB and the embedded donation content DB to extract the requested donation target list information, and transmit the extracted donation target to the server of the search service provider, and the donation from the server of the search service provider. A donation management module of a donation management institution server configured to receive selection information on a subject and receive preset donation information delivered to the donation target from a server of the search service provider; The donor target DB includes a donor target ID, a donor name, and descriptive information about the donor.

The donation content DB provides a donation raising system using a search advertisement, characterized in that it contains donation content information corresponding to the donation target.

The selection information of the donation target list information may be generated by the advertiser selecting at least one donation target from the list of the donation targets through the search service provider server.

In addition, when the advertiser selects the donation target, it is preferable to select the donation target for each advertisement content of the advertiser.

The donation management module may further generate donation contents information for the donation target person linked to the donation contents, and the donation contents information may include information about accumulated donation amounts and information about the donation targets being donated to the donation target person. Preferably, at least one or more of link information for accessing a space on a network provided and information about a donor to the donor are included. The donation management module requests the donation content information for the donor. When receiving, it is preferable to transmit the donation content information to the requester of the donation content information, the donation management module, when the donation content information for the at least one or more of the donation target selected by the advertiser from the advertiser, the donation By donation by target person It is preferable to generate donation content information including donation amount information and transmit it to the advertiser computer.

In order to achieve another object of the present invention, to receive a search term and the advertising content corresponding to the search term from the advertiser, to obtain the search term information from the server of the search service provider, and to obtain the advertising content of the advertiser corresponding to the search term information After the extraction, the advertisement content is provided to the search service provider, and when the advertisement content is requested, a predetermined advertisement fee is collected when a donation target list information is requested from a server of a search advertisement agency. Search the donation target DB and the built-in donation content DB to extract the requested donation target list information, transmit the extracted donation target to the server of the search advertising agency, and the donation from the server of the search advertising agency. Receive selection information about the subject, A donation management module of a donation management institution server that performs a function of receiving preset donation information delivered to the donation target from a server of the search advertisement agency; The donor target DB includes a donor target ID, a donor name, and descriptive information about the donor about a donor.

The donation content DB provides a donation raising system using a search advertisement, characterized in that it contains donation content information corresponding to the donation target.

The information on the selection of the donation target list information may be generated by the advertiser selecting at least one donation target from the list of the donation targets through a server of the search advertisement agency.

When the advertiser selects the donation target, it is preferable to select the donation target for each advertisement content of the advertiser.

The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of link information for accessing a space on a network and information about donors donated to the donor may be further included, and the donation management module is requested to donate information about the donor. The donation content information may be transmitted to the requester of the donation content information.

In addition, when the donation management module receives a request for donation content information for the at least one donation target selected by the advertiser from the advertiser, generating donation content information including donation amount information for each donation target for each donation target. It is desirable to transfer to the advertiser computer.

Hereinafter, the embodiment will be described in more detail with reference to the drawings.

(Example 1)

A feature of this embodiment relates to a donation recruitment method and system using a search advertisement that can be applied in the search service provider server 200 itself, such as www.naver.com. 2 shows a form of a search advertisement to which the method of the first embodiment is applied.

As shown in FIG. 2, the search result content includes a donation content 700a linked to a content of donating a predetermined gold conversion object to a predetermined donation target on the main portion of the advertisement content 600a. As shown in FIG. 2, in order to place the donated content 700a, a process such as 1) selection of donation targets, 2) selection of donors, 3) selection of donation contents, and 4) generation of donation contents should be premised. According to the subject performing the premises, detailed embodiments as various detailed models may be provided, and all of these detailed embodiments will be described in the first embodiment.

First, the question of who and how to choose donations. The selection of the donation target may be 1) a method selected by an advertiser performing a search advertisement, 2) a method selected by a search service provider, and 3) a method selected by a logged-in user. Explain one by one.

First, in order to implement a method selected by an advertiser performing a search advertisement, an advertiser may register a donation target by selecting a donation target when the advertiser registers the search advertisement with the search service provider server 200. To this end, i) the search service provider server 200 providing the advertiser with donation list information about at least one donor target person; ii) the search service provider server 200 obtaining information on the selection of a donation target from the advertiser; Essentially, iii) the search service provider server 200 may optionally include the step of obtaining the donation condition information for the donation target person from the advertiser. An example of the donation condition information may be 50 won per click or 1/10 of the total monthly advertisement fee. In this case, the donation may be paid by the advertiser, but may be borne by the search service provider. In the former case, the search service provider server 200 may receive a prepayment when collecting the original advertisement fee from the advertiser, and may collect the original advertisement fee and the donation together. . However, in the latter case, since the search service provider pays the donation and the advertiser selects the form or content of the payment, the search service provider provides the advertiser with selection information about the form or content of the donation payment, The donation may be calculated by the selection from the advertiser.

A flowchart of a small embodiment in which an advertiser selects a donation target is shown in FIG. 9 and will be described with reference to FIG. 9.

The search service provider server 200 provides advertisers with donation target list information about a donation target person (S101). At this time, the donation target list information may be stored by itself, and has been transmitted from the third donation management institution. It may be. The third donation management server server 400 includes a donation target DB 450 that includes a donation target ID, a donation target name, and description information about the donation target, and the donation contents 700a corresponding to the donation target. ), If there is a request for transmission of the donation content DB 440 including the information and the donation list information, the donation target DB 450 and the donation content DB 440 to query the requested donation list information It includes a donation management module 460 of the third donation management agency to perform the function of extracting and providing.

Subsequently, the search service provider server 200 obtains information on selecting a donation target from an advertiser, and obtains donation condition information for a donation target from an advertiser (S103). For example, when the advertisement content 600a is clicked, the predetermined cost is paid. Subsequently, the search service provider server 200 obtains donation content 700a information for the donor. (S104) The donation content 700a information for the donor is obtained from the third donation management server server 400. It may have been received. Subsequently, the search service provider server 200 obtains a search word from a user (S105), performs a search (S106), and includes an advertisement content 600a, and the donation content 700a to the advertisement content 600a. Combine (S107), generate search result content to be transmitted to the user (S108), and transmit the generated search result content to the user's computer. (S109) the search service provider server 200 provides the advertisement content of the user. Recognizing the impression or click on the 600a, and (S110), and derives the donation information corresponding to the impression or click on the advertising content (600a) (S111). The donation information may be stored in association with the donor (S112), and in some cases, the donation information may be transmitted together with the donor information, to the third donation management institution, and the advertisement content information or the advertiser information. May also be sent together.

An exemplary embodiment of the model for receiving the donation information of the donor from the third donation management institution server 400 is well illustrated in FIG. 12. It demonstrates, referring FIG.

The search service provider server 200 requests donation target list information to a third donation management institution (S401), and provides donation target list information on the donor to the advertiser (S402). Obtain information about the selection (S403), and obtain the donation condition information for the donation target from the advertiser (S404), and then the donation content 700a for the donation target from the third donation management agency. It obtains (S405). Subsequently, a user obtains a search word (S406), performs a search (S407), and then combines donation content 700a with the advertisement content 600a (S408), and generates search result content to be transmitted to the user ( S409) Next, the search result content is transmitted to the user's computer (S410). Subsequently, the search service provider server 200 recognizes the user's exposure / click on the advertisement content 600a (S411), derives donation information corresponding to the advertisement content 600a (S412), and then the donation. The information is stored in association with the donor (S413). Then, the search service provider server 200 transmits the donation information to a third donation management institution (S414).

When the search service provider server 200 obtains the donation information request of the donation target through the donation content 700a from the user (S415), the search service provider server 200 requests the donation information of the donation target from the third donation management institution. In operation S 416, the donation information of the donation target is transmitted to the user in operation S 417.

Next, 2) there may be a method for the search service provider to select a donation target. This is particularly suitable when the search service provider is a donor or when a part of the donation amount is paid. In this case, the search service provider server 200 binds the donation content 700a to the search result content according to a preset donation policy, and provides the donor and donation amount and conditions corresponding to the content of the donation content 700a. Can be set. If the advertiser is responsible for paying all or part of the donation, the search service provider server 200 may need to be delegated by the advertiser to select a donor. The delegation process may present contents such as a condition for requesting an agreement on the delegation of the search service provider server 200 and receive information about the agreement from the advertiser.

Finally, 3) there may be a method for the logged-in user to select the donation target. In order for a user to make a selection, the search service provider server 200 needs to know who a specific user who inputs a specific search word may reflect the setting value of the specific user and present a search result, so that the user must log in. To identify itself to the search service provider server 200. The user logs in, receives list information about a donor from the search service provider server 200, selects at least one donor from the list information, and selects the selection information from the search service provider. It may be provided to the server 200. In this case, when the search service provider server 200 generates the search result content by combining the advertisement content 600a with the search result for the search word, the search service provider server 200 reflects the selection information of the donor target from the user. The donation content 700a corresponding to the selected donation target may be combined around the advertisement content 600a to present the search result content to the user. In this case, since the user's selection or intention is reflected, the user may be more satisfied with the search result, the loyalty to the search service provider may be increased, and the user may click on the advertisement content 600a corresponding to the search result. Will increase the likelihood of doing, which will eventually help advertisers achieve advertising effectiveness.

An embodiment of a donation raising method related to a model in which the logged-in user selects the donation target is illustrated in FIG. 10, which will be described with reference to FIG. 10.

The search service provider server 200 provides the donation target list information on the donor to the user (S201), and obtains information on the selection of the donation target from the user (S202), the search service provider server ( 200, the donation content 700a information about the donation target person is obtained (S203) and stored together with the selected donation target information. The search service provider server 200 confirms whether the user logs in from the user (S204), obtains a search word from the user (S205), and then performs a search (S206). The search service provider server 200 confirms the donation content 700a corresponding to the user's donation target selection information (S207), and includes the advertisement content 600a, and the advertisement content 600a. Combine the donation content 700a selected by the user (S208), generate search result content to be transmitted to the user (S209), and then transmit the search result content to the user's computer (S210). Subsequently, the search service provider server 200 obtains exposure / click information of the advertisement content 600a of the user (S211), derives donation information corresponding to the advertisement content 600a (S212), and the user information. Reflecting the donation information is stored in relation to the donation target person (S213), and when the user's self-related donation information request information is obtained (S214), the donation information for each user-related donation target information is extracted to the user Provided (S215).

When the donated content 700a is in the vicinity of the advertisement content 600a, the user may bring a mouse or the like to the donated content 700a, where details of the donated content 700a are described. Can be delivered to the user. An exemplary embodiment of this is shown in FIG. 3.

When the user moves the mouse to the donation content 700a of the Korea UNICEF whose donation content ID is DC-T00112, as shown in FIG. 3, the user has a donation target ID whose donation content ID corresponds to DC-T00112. Donation information 750 for the UNICEF Korea T00112 can be seen. The donation information may include donor information, total donation amount and donation amount information for each business (which may be ranked or ranked, or may be arranged by ranking or rank), and ranking by advertiser (by donor). The donation information may be processed by the search service provider server 200 itself, but may be transmitted from a third donation management institution. The donation content information as described above may be provided in a page linked to the donation content 700a when the donation content 700a is clicked.

And, an embodiment of this is shown in Figure 11, it will be described in detail with reference to FIG. Although FIG. 11 illustrates that the detailed information 750 regarding the donation content 700a is transmitted from the third donation management institution server 400, the search service provider server ( When 200 includes the information about the content, the content may be extracted from the search service provider server 200 and transmitted to the user. S301 through S310 of FIG. 11 are the same as those described with reference to FIG.

The search service provider server 200 obtains the information request of the donor through the donation content 700a from the user (S311), and then requests the information of the donor from the third donation management institution (S312). ), The information on the donation target person is transmitted to the user (S313). The donation management module 260 of the search service provider server 200 may perform the various tasks related to the donation content 700a of FIGS. 9 to 12. That is, the donation management module 260, selection of the donation target, information acquisition, information transmission, donation content management, donation content information extraction, donation settlement and management, information transmission with the third donation management institution server 400 And acquisition, advertiser / donor information DB 230 of the search service provider server 200, donation content DB 240, donation target DB 250, advertising content DB (not shown in Figure 1, one embodiment in Figure 8 Extraction of necessary information by access to, and at least one or more of these, and the like, and the third donation management server 400 (more precisely, the third donation management server 400). Information transmission with the donation management module 460), information transmission with the search advertising agency server 300 (more precisely, the donation management module 360 of the search advertising agency server 300), and Donation-related all up including information acquisition It is preferable to perform.

The donation content DB may include information on donation targets and may include information on gold convertibles related to a predetermined donation. The monetary convertible may be any object having a monetary value, including money. Examples of the money convertibles may be money, points, mileage, and the like, ownership of goods, a right to use a predetermined condition for the goods, a lease including a predetermined condition for the goods, and a basis for the goods. It may be a rental right including a set condition, a use right including a predetermined condition for the product, or a right to use property established by civil law regarding the product, or may be a use right for a service including a predetermined condition.

In addition, detailed information associated with the donation content 700a includes information on accumulated donation amounts currently donated to the donor, link information for accessing a space on a network providing information about the donor, and the donor It may also contain information about donors who have made a donation. At this time, if the user is a logged-in user may further include information on their contribution to the donation target. The information on the contribution may be 1) total contributions generated or accumulated by inputting a search term or clicking on the advertisement contents 600a for the case of selecting the donor, or 2) even if there is no selection of the donor. It may be a total donation generated or accumulated by inputting a search word or clicking on own advertisement content 600a.

The search service provider server 200 may perform the subject of generating detailed content information associated with the donated content 700a, but may also be performed by the third donation management institution server 400. First, the former case will be described in detail.

The search service provider server 200 may include a donation management module 260 by itself. The donation management module 260 may include 1) a donation target DB 250 and 2) a donor information DB (the donor may advertise the advertisement). In the case of week, at least one or more of 230), 3) donation content DB 240, 4) advertisement content DB (not shown), and 5) donation related user information DB (not shown), centering on each donor target, Manage donation status by donor by hour and donor. In addition, the donation management module 260 may manage the donation status for the specified donation target for the donation-related status for each logged-in user.

It will be described in more detail with reference to Figs. 5 is a diagram illustrating an exemplary embodiment of the configuration of a donor DB 250 according to embodiments of the present invention, and FIG. 6 is a diagram of a configuration of a donor / advertiser DB according to embodiments of the present invention. 7 is a diagram illustrating an embodiment of the present invention, and FIG. 7 is a diagram illustrating an embodiment of a configuration of a donation content DB according to embodiments of the present invention, and FIG. 8 is an advertisement according to embodiments of the present invention. FIG. 1 is a diagram illustrating an exemplary embodiment of the configuration of a content DB. FIG.

One embodiment of the donation target DB 250 is shown in Figure 5, the donation target DB 250 includes a donation target ID is essential, the name of the donation target, introduction information about the donor, website And link information such as information about donation amount, donor information file information, and related donation content ID.

An embodiment of the donor information DB is shown in FIG. 6, and the donor target DB 250 essentially includes a donor ID, and according to the donor name, the donor target ID as selection information of the donor, and the donation policy. The unit donation amount, the total donation amount, and if the donor is an advertiser, may optionally further include an advertiser ID, the advertiser's advertising content ID. 6 is a diagram illustrating an embodiment in which an advertiser and a donor match. Of course, if the donor is the search service provider, there may be no donor information DB, but even in this case, the donor ID may be the company, and each advertiser may operate the donor information DB as described above. At this time, it may further include information about a search service provider or a search advertising agency or other organizations or business entities. This may not be the case when the donor is related only to the donor information DB management entity, but the donor is connected to another institution or the donation of the search service provider (for example naver.com) that operates the donor information DB. If the management module 260 is associated with another operator (for example, overture.co.kr or daum.net), this may be a required field.

An exemplary embodiment of the donation content DB is shown in FIG. 7, and the donation content DB includes a donation content ID and a donation target ID associated with the donation content, symbol information, donation content information, Image information on the donated content may be further selectively included, and in some cases, the information may further include information about an institution managing the donated content.

The donation related user information DB essentially includes a user ID, and may further include information such as the advertisement content ID of the advertiser clicked by the ID, the clicked time, and the like. In addition, when the user can select a donation target, the user information DB may further include a donation target ID as donation target selection information.

An exemplary embodiment of the advertisement content DB (not shown in FIG. 1) is well illustrated in FIG. 8, and the advertisement content DB includes an advertisement content ID, an advertiser ID for the advertisement content 600a, contents of an advertisement content, and the like. In addition, the donation target ID for each advertisement content 600a, policy information regarding a donation method, and the like may be selectively included.

Next, how the donation management module 260 can generate the information associated with the donation content 700a and deliver it to the user will be described with reference to a small embodiment.

First, a process of extracting donation total information and donor information contributing to the donation total amount associated with the donation target linked to the specific donation content 700a. If there is a request for donation related information linked to the donation content 700a from the user (a method of responding to the request for information will be described later).

1) The donation management module 260 of the search service provider server 200 via the ID of the donation content (for example, if the ID of the donation content displayed on the user's screen is DC-T00112),

2) extract a donation target ID (for example, donation target ID T00112) of the donation content shown to the specific user from the donation content DB as shown in FIG.

3) The donation target DB 250 as shown in FIG. 5 via the donation target ID is used to search for the donation target name corresponding to the donation target corresponding to the ID of the donation target (eg, the donation target ID T00112). Korea UNICEF), introductory information about donors (eg UNICEF Korea.xml), link information such as website address (eg www.unicef.or.kr), current total contribution information (e.g. For example, 7, 850, 100 won) and the like can be extracted.

4) At this time, the donor ID (eg, donor ID wavity, msk) is searched through the donor information DB as shown in FIG. 6 through the donor ID (eg, donor ID T00112). ) Can be extracted. Through the donor ID, donation amount information for each donation target ID (for example, donation amount 350,000 won for donation ID T00112 of donation ID wavity, donation amount for donation ID T00112 of donor ID msk) 27,500 won). Through the above process, the donation management module 260, the name of the donor of the donor corresponding to the donation content 700a, introduction information about the donor, link information such as a website address, the current gun portion The amount information and donation amount information for each donor can be informed to the user.

In this case, two or more advertisement content IDs may correspond to the donor ID. For example, as shown in FIG. 6, as donor ID T00111 and T00112 correspond to the donor ID wavity, the donor ID is independently of the advertisement content ID. Two or more donor IDs may correspond. In the former case, one advertiser may register a plurality of search terms as an advertisement, and in the latter case, a donation target may be different for each advertisement search term, by a certain ratio, or according to a predetermined rule. The DB structure for this can be easily designed using a donor ID, a donation target ID or an advertisement content ID as a primary key in the case of a normal DB planner, and thus a detailed description thereof will be omitted.

In order to know donation amount information for each donor, the donation management module 260 may calculate a donation amount with reference to policy information regarding the donation method. In general, search advertisements on the Internet include 1) a method of collecting fixed amount as a basis of exposure, and 2) a method of collecting a predetermined amount when a user clicks on the advertisement content 600a. The policy information regarding the donation method may include a method of donating a predetermined amount based on the exposure standard, a method of donating a predetermined amount when an exposure is clicked, and the like. The preset amount is multiplied by a preset percentage (5% of one month's advertising cost, 7% of the advertising fee paid for a click, etc.), or the preset unit amount itself ($ 30 per impression, $ 50 per click) This can be This may be intuitively performed with reference to FIG. 6, and thus a detailed description thereof will be omitted.

Therefore, the donation management module 260 may know a donation target ID associated with a specific donation content 700a, an advertisement content ID regarding the donation target ID, a donor ID, a policy regarding a donation method, and the like. The total donation amount information for the ID may be known, and the donation amount for each donor ID related to the total donation amount may also be known.

In this case, in order to check the contribution portion of the logged-in user, the search service provider server 200 clicks on which advertisement content 600a the user logged in at any time, searches for some search terms, and at this time, an advertiser's advertisement. When monitoring whether the content 600a has been exposed (usually, analyzing a log, etc.), the donation management module 260 performs the donation linked to the ID of the logged-in user and specific donation content 700a. Since the subject ID, the advertisement content ID regarding the donation target ID, the donor ID, and the policy about the donation method can be known, 1) total donation amount information for the donation target ID for each user, and 2) the total donation amount. You will also see the donation amount for each donor ID associated with. This is a general DB information processing level reflecting the user ID, and has been described based on the donation content ID and has been described for each donor ID, and thus detailed description thereof will be omitted.

In the above description of the gold convertibles based on the amount of money, the mileage or points, which are a kind of the gold convertibles, are also a kind of numerical value, and thus may be treated the same as the amount or through the exchange rate with the amount.

In addition, even a gold conversion value that is not primarily quantified, such as a right to use, can be given a unique ID for each right, and the number of each right can be digitized, so that it can be treated similarly to the amount. Such a thing can be easily handled if the example in the said money | money, mileage, points, etc. is known in a normal IT technology area.

In the above description, the search service provider server 200 provides the donation related information linked to the donation content 700a through its donation management module 260, but the donation management module 260 is the search service provider. May be a third party. Hereinafter, the exchange model will be described with respect to the information associated with the donation content 700a between the third donation management institution server 400 and the search service provider server 200. This is particularly effective when a third-party donation agency of public or public interest is making a donation-related online promotion.

The third donation management server server 400 includes donation target information corresponding to the donation target DB (450) which includes a donation target ID, a donation target name, and description information about the donation target. When there is a request for transmission of the donation content DB 440 and the donation target list information, the donation target DB and the donation content DB are inquired to perform the function of extracting and providing the requested donation target list information. A donation management module 460 of a third donation management institution, and provides donation content 700a to at least one server, such as the search service provider server 200, and the donation content 700a. It serves to provide users with donation related information linked to. First, a method of providing the donated content to the search service provider server 200 by the third donation management server server 400 is largely 1) provided before a user inputs a search word to the search service provider server 200. 2 is internally linked to the advertisement content 600a, and 2) the search service provider server 200 transmits the advertisement content to the third donation management server server 400 in response to a user's search query. There is a method of requesting donated content 700a to be placed around 600a. The model to which a 3rd donation management organization relates is demonstrated in detail in Example 4 mentioned later.

Hereinafter, a system configuration for implementing the first embodiment will be described with reference to the small embodiments. First, the search service provider server 200 itself is a system configuration for a model for operating the donation raising system using the search advertising. The donation raising system server using the search advertisement receives a search term from a computer of a search service user through a wired / wireless network and performs a search to generate a search result for the search term, and the advertiser corresponding to the search term. The advertisement content extraction module 220 extracts the advertisement content 600a, and the donation content 700a linked to the donation content 700a associated with the content of donating the gold convertibles set around the advertisement content 600a of the advertiser to a preset donation target. The donation content combining module 225 for combining and presenting the donation target list information to the advertiser, obtains selection information about the donation target from the advertiser, when the advertising content 600a is exposed or clicked, the donation Includes a donation management module 260 that manages preset donation information to be delivered to the subject. The.

In this case, the donation management module 260 may further obtain the donation condition information for the donation target from the advertiser, the donation management module 260 is for the donation target linked to the donation content (700a) Further generating donation content information, the donation content information includes the accumulated donation amount information that is being donated to the donor, link information that can access the space on the network that provides information about the donor, donation to the donor At least one or more of information about a donor is further included.

In this case, the donation target list information may be obtained from the donation target DB (250) controlled by the operating entity of the donation fundraising system, or may be transmitted from the third donation management institution server (400).

When the donation management module 260 receives a request for donation content information for at least one or more of the donation targets selected by the advertiser, the donation management module 260 generates donation content information including donation amount information for each donation target for each donation target. Send to the advertiser computer.

In this case, the user of the search service provider server 200 may select the donation target in the search service provider server 200. The configuration of the system is similar to the donation raising system using the search advertisement. Detailed description of common parts will be omitted.

The user is a logged-in user in the donation raising system using the search advertisement, and the donation management module 260 stores the selection information on the donation target of the logged-in user and reflects the selection information of the logged-in user. The selected donation target information may be transmitted to the donation content combining module so as to combine only the donation contents 700a corresponding to the donation target selected by the logged-in user.

In addition, when the donation management module 260 receives a request for donation content information about at least one donation target selected by the user from the logged in user, the donation contents including donation amount information for each donation target for each donation target Information can be generated and sent to the user computer.

If an operator of the donation raising system using the search advertisement does not receive a donation from an advertiser, and the company directly makes a donation, the donation target may be directly selected.

If the advertising area that charges an advertisement cost per click, such as the sponsored link advertising area of naver.com, is operated by the same entity that operates naver.com (as of March 28, 2006, the sponsored link The area is operated by overture.co.kr or the search advertisement data of the area is transmitted from overture.co.kr), i.e., if the sponsored link advertising area is operated by naver.com itself. (empas.com currently operates a top-level advertising area that requires the highest cost-per-click advertising cost, rather than an external operator.) The same content as in Example 1 described above is equally or equally applied to the advertising area per click. Of course.

(Example 2)

A feature of this embodiment relates to a method and system for donation recruitment using a search advertisement that can be applied to a search advertising agency server 300 such as Overture (www.overture.co.kr) or Google Ad. 3 shows a form of a search advertisement to which the method of the second embodiment is applied.

Overture gathers its own advertisers, and then receives advertising content 600b including search terms, link information, advertisement contents information, etc. from the advertisers, and retrieves search terms from search service providers such as naver.com and yahoo.co.kr. After receiving the advertisement, extracting the advertising content (600b) of the advertiser corresponding to the search term (the extraction method is a method of extracting the advertising content of the advertiser paying the highest advertising cost for the search term based on the search query acquisition time 4-5) If the advertisement content 600b is provided to the search service providers and a user clicks on the advertisement content 600b exposed to the search service providers, the clicked advertisement content is displayed. In step 600b, the advertiser receives an advertising fee.

When the search advertisement agency server 300 such as the overture, etc., when the advertising content 600b from the advertisers, the intention to donation is obtained together, the donation raising method and system of the present invention can be implemented. have.

Search advertising agency server 300 of the present invention comprises the steps of receiving from the advertiser the advertising content (600b) including the keyword or description phrases and link information to the location on the advertiser's network; Receiving corresponding advertisement cost information of the advertisement content 600b; Receiving search term information obtained from a search service user who uses a search service of the search service provider from the search service provider; Generating search result content including advertisement content 600b of an advertiser corresponding to the search word; Transmitting the search result content to the search service provider; It works in a way that includes. In this case, in the search result content, donation content 700b linked to a content of donating a predetermined gold conversion object to a predetermined donation target may be disposed around the advertisement content 600b. In this case, the search service provider server 200 receives the advertisement content 600b in which the donation content 700b is disposed, and the user who uses the search service adds the search result to the donation content 700b. The placed advertisement content 600b can be viewed.

In this case, when the user clicks on the advertisement content 600b, the information about the click is transmitted from the search service provider server 200 to the search advertisement agency server 300, and the search advertisement agency server 300 may charge a predetermined advertising fee to the advertiser for the click. In this case, when the search advertisement agency server 300 obtains the information about the click, a predetermined donation content on the donation content 700b linked to the advertisement content 600b may be executed. The predetermined donation contents include a content to donate a predetermined gold convertibles to a predetermined donation target and a person providing the gold convertibles. The person providing the gold convertibles becomes a donor.

In order to generate the advertisement content 600b linked to the donation content 700b as shown in FIG. 2 in the search advertisement agency server 300 and transmitted to the search service provider, 1) a donor Prerequisites include the selection of a donor, 2) the choice of a donor, 3) the choice of a donation, and 4) the creation of a donation. According to the subject performing such a premise, detailed embodiments as various detailed models may be provided, and all of these detailed embodiments will be described in an integrated manner.

First, the question of who and how to choose donations. The selection of the donor is 1) a method selected by the advertiser who performs the search advertisement, 2) a method selected by the search advertising agency, 3) a method selected by the search service provider, and 4) the search service provider server 200. There may be a method selected by the user logged in to, but the method of 1) may be the most reasonable. The reason for this is that the advertising cost that imposes an advertisement cost per click such as overture is much more expensive than the normal advertisement-to-impression cost, and the possibility of negative clicks is high, which increases the possibility of spending more uneffective advertising. Therefore, it is more preferable that the selection of the donation target is made by the large advertiser who is the expense. Explain one by one.

First, in order to implement a method selected by an advertiser performing a search advertisement, the advertiser may register a donation target by selecting a donation target when the advertiser registers the search advertisement on the search advertisement agency server 300. To this end, i) the search advertising agency server 300 to provide the advertiser with donation list information about at least one donor target person; ii) the search advertisement agency server 300 obtaining information on the selection of a donation target from the advertiser; Essentially, and iii) the search advertising agency server 300 may optionally include the step of obtaining the donation condition information for the donor from the advertiser. An example of the donation condition information may be 50 won per click or 1/10 of the total monthly advertisement fee. In this case, the donation may be paid by the advertiser, but may be borne by the search service provider. In the former case, the search advertisement agency server 300 may be paid as a pre-payment when collecting the original advertising fee from the advertiser, or may be collected by combining the original advertising fee and the donation. . However, in the latter case, since the search service provider pays the donation and the advertiser selects the form or content of the payment, the search service provider provides the advertiser with selection information about the form or content of the donation payment, The donation may be calculated by the selection from the advertiser. An embodiment of the model for selecting the donation target by the advertiser is shown in FIG. 13 and will be described with reference to FIG. 13.

The search advertisement agency server 300 provides the donor list information on the donor to the advertiser (S501) and obtains information on the donor target selection from the advertiser (S502), and the donor to the donor. Obtain donation condition information for (S503), and obtain donation content 700b information for the donor target (S504). Subsequently, the search advertisement agency server 300 obtains a search term from the search service provider server 200 (S505), and performs a search to find an advertisement content 600b of an advertiser for the search term (S506). , Including advertisement content 600b, combining donation content 700b with the advertisement content 600b (S507), and generating search result contents of the search advertisement agency server 300 to be transmitted to the search service provider. S508), and transmits the search result content to the search service provider server 200 (S509), receives (exposure or) click recognition information on the advertisement content 600b of the user (S510), and the advertisement. The donation information corresponding to the content 600b is derived (S511), and the donation information is stored in association with the donor (S512).

There may be a case in which the advertiser requests donation information related to the advertiser, one embodiment of which is shown in FIG. 14. Since S601 to S606 of FIG. 14 are substantially the same as those of FIG. 13, S607 to S608 will be described.

The search advertisement agency server 300 obtains the self-related donation information request information of the advertiser (S607), and extracts and provides donation information for each donation target person associated with the advertiser (S608).

Next, 2) there may be a method for the search advertising agency to select a donation target. This is particularly appropriate if the search advertising agency is a donor or if it bears a portion of the donation amount. In this case, the search advertisement agency server 300 determines the donation content 700b to be placed together in the advertisement content 600b of the advertiser according to a preset donation policy, and corresponds to the content of the donation content 700b. You can set donors and donations and conditions. If the advertiser pays all or part of the donation, the search advertisement agency server 300 selects a donation target from the advertiser, and the selection of the donation target is arbitrarily selected by the search advertisement agency. You may need to be delegated that you can. In the delegation procedure, the search advertisement agency server 300 may present contents such as a condition for requesting delegation and receive information on the consent from the advertiser.

Then, 3) there may be a method for the search service provider to select the donation target. This is particularly suitable when the search service provider is a donor or when a part of the donation amount is paid. This may be desirable in terms of social return of the profits of operators who make huge sales through search advertising such as naver.com. In this case, the search service provider server 200 combines the donation content 700b determined by the company with the advertisement content 600b received from the search advertisement agency server 300 according to a preset donation policy. A donor, a donation amount, and a condition corresponding to the content of the donation content 700b may be set. If the advertiser pays all or part of the donation, the search advertisement agency server 300 selects a donation target from the advertiser, and the selection of the donation target may be arbitrarily selected by the search service provider. You may need to be delegated that you are. In the delegation procedure, the search advertisement agency server 300 may present contents such as a condition for requesting delegation and receive information on the consent from the advertiser.

Finally, 4) there may be a method for the logged-in user to select the donation target. In order for a user to make a selection, the search service provider server 200 needs to know who a specific user who inputs a specific search word may reflect the setting value of the specific user and present a search result. You have to log in and identify yourself to the search service provider server 200. The user logs in, receives list information on a donor due to the search advertisement agency from the search service provider server 200, and then selects at least one donor from the list information. The selection information may be provided to the search service provider server 200. In this case, when the search service provider server 200 generates the search result content by combining the advertisement content 600b with the search result for the search word, the search advertisement agent provides the selection information of the donation target from the user. And the search advertisement agency agency 300 extracts the donation content 700b for the donor, transmits it to the search service provider server 200, and sends the search service provider to the search service provider. The server 200 may combine the donation content 700b corresponding to the received donation object around the advertisement content 600b to present the search result content to the user. In this case, the user may be satisfied with the search result because his or her choice or intention is reflected, and the loyalty to the search service provider may be increased, and further, the user may click on the advertisement content 600b corresponding to the search result. The likelihood of action is increased, which in turn helps advertisers achieve advertising effectiveness. Of course, at this time, a false click may occur, but the above false click may be sufficiently controlled by a method of preventing a fraud click currently monitored, such as a conventional IP tracking method.

When the donated content 700b is in the vicinity of the advertisement content 600b, the user may bring a mouse or the like to the donated content 700b, in which case, detailed information about the donated content 700b may be used. For example, such as 750 of FIG. 3) may be delivered to the user. The donation content information as described above may be provided in a page linked to the donation content 700b when the donation content 700b is clicked.

One similar embodiment is shown in FIG. 3. When the user brings a mouse or the like to the donation content 700b of the UNICEF Korea whose donation content ID is DC-T00112 as shown in FIG. 3, the user has a donation target ID whose donation content ID corresponds to DC-T00112. Donation information (for example, the same as 750 of FIG. 3) for Korea UNICEF, which is T00112, may be obtained. The donation information 750 may include donor information, total donation amount, and donation amount information for each business (which may be ranked or ranked, or arranged by ranking or rank), and advertiser (by donor) ranking. Can be. The donation information may be processed by the search advertisement agency server 300 itself, but may be transmitted from a third donation management institution. The donation content information as described above may be provided in a page linked to the donation content 700b when the donation content 700b is clicked.

The donation content 700b may include information on donation targets and may include information on gold convertibles related to a predetermined donation. The monetary convertible may be any object having a monetary value, including money. Examples of the money convertibles may be money, points, mileage, and the like, ownership of goods, a right to use a predetermined condition for the goods, a lease including a predetermined condition for the goods, and It may be a rental right including a predetermined condition, a usage right including a predetermined condition for the product, or a right to use property established by civil law regarding the product, or a right to use a service including a predetermined condition.

In addition, detailed information associated with the donation content 700b includes information on accumulated donation amount information currently donated to the donor, link information for accessing a space on a network providing information on the donor, and the donor It may also contain information about donors who have made a donation. The search advertisement agency server 300 may be a subject of generating detailed content information associated with the donated content 700b, but may also be performed by a third donation management institution server 400. First, the former case will be described in detail.

The search advertising agency server 300 may itself include a donation management module 360, the donation management module 360 is 1) donation target DB 350, 2) donor information DB, 3) donation For at least one or more of the content DB 340, the donation status for each donor, by donor, is managed by each donor.

It will be described in more detail with reference to Figs. 5 is a diagram illustrating an exemplary embodiment of the configuration of a donor DB 350 according to embodiments of the present invention, and FIG. 6 is a view of a donor / advertiser DB 330 according to embodiments of the present invention. 7 is a view illustrating an embodiment of the configuration, Figure 7 is a view showing an embodiment of the configuration of the base content DB 340 according to embodiments of the present invention, Figure 8 is a view of the present invention A diagram of an embodiment of the configuration of the advertising content DB according to the embodiments.

One embodiment of the donation target DB 350 is shown in FIG. 5, the donation target DB 350 includes a donation target ID as essential, a name of the donation target, introduction information about the donation target, and a website. And link information such as information about donation amount, donor information file information, and related donation content ID.

An embodiment of the donor information DB is shown in FIG. 6, and the donor target DB 350 includes a donor ID as essential, and according to the donor name, the donor target ID as selection information of the donor, and the donation policy. The unit donation amount, the total donation amount, and if the donor is an advertiser, may optionally further include an advertiser ID, the advertiser's advertising content ID. 6 is a diagram illustrating an embodiment in which an advertiser and a donor match. Of course, if the donor is the search advertising agency may not have the donor information DB, even in this case, the donor ID becomes the company, it is possible to operate the donor information DB as described above for each advertiser. At this time, it may further include information about a search service provider or another search advertising agency or other organization or business entity. This may not be the case when the donor is related only to the donor information DB management entity, but the search advertisement agency server (eg, overture.co) operating the donor information DB or the donor is connected from another institution. .kr) may be a required field when the donation management module 360 is associated with another operator (for example, naver.com or daum.net).

An exemplary embodiment of the donation content DB 340 is shown in FIG. 7, and the donation content DB 340 includes a donation content ID and a donation target ID associated with the donation content, and a symbol of the donation target. Information, donation content information, image information on the donation content, etc. may be optionally further included, and in some cases, the information may further include information on an institution managing the donation content.

An exemplary embodiment of the advertisement content DB is shown in FIG. 8, and the advertisement content DB includes an advertisement content ID, an advertiser ID related to the advertisement content 600b, contents of an advertisement content, and the like. Donation ID and policy information on how to donate may be optionally included.

Next, a description will be given of a process in which the search advertisement agency server 300 operates including receiving information of the donation target from a third donation management server server 400. An embodiment of this process is shown in FIG. 15, which will be described below with reference to FIG. 15.

The third donation management server server 400 includes a donation target DB 450 that includes a donation target ID, a donation target name, and description information about the donation target, and donation content information corresponding to the donation target. When there is a request for transmission of the donation content DB 440 and the donation target list information including the donation, the donation target DB 450 and the donation content DB 440 are queried to extract the requested donation list information. And a donation management module 460 of a third donation management institution to perform a function of providing the same.

The search advertising agency server 300 requests the donation target list information to the third donation management institution (S701), and provides the donor target list information about the donor to the advertiser (S702), and the advertiser Obtain information on the donation target from the donation target (S703), and obtain donation condition information on the donation target from the advertiser (S704); Obtain the information from (S705) and store it. Subsequently, the search advertisement agency server 300 obtains a search word from the search service provider (S706), performs a search (S707), and then includes an advertisement content 600b, and includes the advertisement content 600b. Combine the donated content 700b (S708), generate the search result content to be sent to the search service provider server 200 (S709), and then transmit the search result content to a computer to the search service provider server 200. (S710). Subsequently, the search advertisement agency server 300 obtains a request for information of the donor through the donation content 700b from the user of the search service provider server 200 (S711), and the third donation. Request information of the donor to the management institution (S712), and transmits the information of the donor to the user (S713).

The donation management module 360 of the search advertisement agency server 300 may transmit information about donation to the third donation management institution. An embodiment of the model is shown in FIG. 16 and will be described below with reference to FIG. 16. Processes S801 to S810 of FIG. 16 are the same as those of S701 to S710 of FIG. 15, and will be described below with respect to S811.

The search advertisement agency server 300 recognizes a click on the advertisement content 600b of the user (S811), and the recognition is information that the specific advertisement content 600b has been clicked from the search service provider server 200. May be transmitted to the search advertising agency server 300 or may be transmitted from the user's browser to the search advertising agency server 300. The search advertisement agency server 300 derives donation information corresponding to the advertisement content 600b (S812), and stores the donation information in association with the donor (S813). Subsequently, the donation information is transmitted to the third donation management institution (S814), and when the donation information request of the donor through the donation content 700b is obtained from the user (S815), the third Request donation information of the donor to the donation management institution (S816), the donation information of the donation target to the user (S817), or the donation information stored in the search service provider server 200 the user Send to.

Subsequently, a description will be given of how the donation management module 360 can generate and deliver the information associated with the donation content 700b to the user.

First, a process of extracting donation total information and donor information contributing to the donation total amount related to the donation target linked to the specific donation content 700b. If there is a request for donation related information linked to the donation content 700b from the user

1) The donation management module 360 of the search advertising agency server 300 via the ID of the donated content (for example, if the ID of the donated content displayed on the user's screen is DC-T00112),

2) extract a donation target ID (eg, donation target ID T00112) of the donation content 700b shown to the specific user from the donation contents DB 340 as shown in FIG.

3) The donation target DB 350 as shown in FIG. 5 is searched through the donation target ID to use the name of the donation target for the donor corresponding to the ID of the donation target (for example, the donation target ID T00112). Korea UNICEF), introductory information about donors (eg UNICEF Korea.xml), link information such as website address (eg www.unicef.or.kr), current total contribution information (e.g. For example, 7, 850, 100 won) and the like can be extracted.

4) At this time, through the donor ID (for example, donor ID T00112), the donor information DB as shown in FIG. 6 is inquired, and a donor ID including the donor ID (donor ID wavity, msk). ) Can be extracted. Through the donor ID, donation amount information for each donation target ID (for example, donation amount 350,000 won for donation ID T00112 of donation ID wavity, donation amount for donation ID T00112 of donor ID msk) 27,500 won). Through the above process, the donation management module 360, the name of the donor of the donor corresponding to the donation content 700b, the introduction information on the donor, link information such as a website address, the current gun portion The amount information and donation amount information for each donor can be informed to the user.

In this case, two or more advertisement content IDs may correspond to the donor ID. For example, as shown in FIG. 6, as donor ID T00111 and T00112 correspond to the donor ID wavity, the donor ID is independently of the advertisement content ID. Two or more donor IDs may correspond. In the former case, one advertiser may register a plurality of search terms as an advertisement, and in the latter case, a donation target may be different for each advertisement search term, by a certain ratio, or according to a predetermined rule. The DB structure for this can be easily designed using a donor ID, a donation target ID or an advertisement content ID as a primary key in the case of a normal DB planner, and thus a detailed description thereof will be omitted.

In order to know donation amount information for each donor, the donation management module 360 may calculate a donation amount with reference to policy information regarding the donation method. In general, a method of collecting advertising costs of a search advertising agency such as overture is a method of collecting a predetermined amount when a user clicks on the advertising content 600b, and the like. It is used universally. Therefore, the policy information regarding the donation method may take a method of donating a predetermined amount when the advertisement content 600b is clicked. The predetermined amount may be a multiplied by a predetermined ratio (7% of the advertising fee paid for a click), or may be a predetermined unit amount itself (50 won per click).

Therefore, since the donation management module 360 can know the donation target ID associated with the specific donation content 700b, the advertisement content ID regarding the donation target ID, the donor ID, the policy regarding the donation method, and the like. The total donation amount information for the ID may be known, and the donation amount for each donor ID related to the total donation amount may also be known.

In the above description of the gold convertibles based on the amount of money, the mileage or points, which are a kind of the gold convertibles, are also a kind of numerical value, and thus may be treated the same as the amount or through the exchange rate with the amount.

In addition, even a gold conversion value that is not primarily quantified, such as a right to use, can be given a unique ID for each right, and the number of each right can be digitized, so that it can be treated similarly to the amount. Such a thing can be easily handled if the example in the said money | money, mileage, points, etc. is known in a normal IT technology area.

Hereinafter, a donation raising system configuration using the search advertisement for implementing the second embodiment will be described. When a donation raising system using the search advertisement is operated by a search advertisement agency such as overture.co.kr or Google Ad, the following system configuration may be adopted.

The donation raising system using the search advertisement receives a search term from a search service provider server 200 through a wired / wireless network, performs a search, and extracts an advertisement content 600b of an advertiser corresponding to the search term. ), A donation content combining module 325 for combining donation content 700b associated with the content of donating a predetermined gold convertibles around the advertisement content 600b of the advertiser to a predetermined donation target, and the advertiser Donation management to present donation target list information, obtain selection information on the donation target from the advertiser, and manage preset donation information to be delivered to the donation target when the advertisement content 600b is exposed or clicked. Module 360, wherein the search service provider corresponds to the search term. And it transmits the advertising content of the advertiser group (600b) and the base content (700b) to the search provider.

The donation management module 360 further obtains donation condition information for the donation target from the advertiser, and the donation condition information includes a content of donating a predetermined donation per click to the preset donation target, and the donation The management module 360 further generates donation content information for the donation target person linked to the donation content 700b, and the donation content information includes the accumulated donation amount information being donated to the donation target and the donation target person. Link information that can be connected to the space on the network providing information about the information, and information about the donors to the donation target.

The donation target list information may be obtained from a donation target DB 350 controlled by an operation principal of the donation raising system, or may be transmitted from the third donation management institution server 400.

When the donation management module 360 receives the donation contents information for the at least one donation target selected by the advertiser from the advertiser, the donation management module 360 generates donation contents information including donation amount information for each donation target for each donation target. Send to the advertiser computer.

(Example 3)

A feature of the present embodiment is that the result applied in the second embodiment is implemented in the search service provider server 200, and is described in terms of the operation of the search service provider server 200. In the present embodiment, the search service provider server 200 receives the advertisement content associated with the donation content processed by the search advertising agency described in the second embodiment, and integrates it into its search result content to the user. It is characterized by delivering. At this time, the search service provider server 200 may be combined with the donation content to its own advertising content. That is, the donated content associated with the advertisement content included in the search result provided to the user may be at least one or more of those caused by the search advertisement agency server 300 and those caused by the search service provider server 200. have.

The search service provider server 200 according to the third embodiment of the present invention operates as follows, and the donation contents related area is related to the advertisement contents targeting the advertiser (for example, the advertisement operated by naver.com itself). Area) is the same as Example 1 above, and is related to the area of advertising content (e.g., naver.com, but is actually operated by overture.co.kr). Ad area) is exactly the same as in Example 2. Therefore, description thereof is omitted. Hereinafter, a method of operating the search service provider server 200 of the present embodiment will be briefly described. The search service provider server 200 of the third embodiment receives a search word from a computer of a search service user through a wired or wireless network; Performing a search by using a search engine for the search word; Transmitting the search term information to a search advertisement agency server 300 for the search term; Receiving search result contents of the search advertisement agency server 300 including the advertisement content corresponding to the search term information from the search advertisement agency server 300; Generating search result contents including search results corresponding to the search word information and search result contents of the received search advertisement agency server (300); And transmitting the generated search result content to a computer of the search service user. It is operated in a way that includes, and the search result content of the search agency agency 300 is donated content associated with the content that is donated to the predetermined donation target to the predetermined gold convertibles around the advertising content is disposed The search advertisement agency server 300 receives the advertisement content from the advertiser, receives the search term information from the search service provider server 200 that provides the search service, and the advertisement of the advertiser corresponding to the received search term information. Generate search result content of the search advertising agency server 300 including content, and transmit the search result content of the search advertising agency server 300 to the search service provider server 200. When there is an action such as a click from an Internet information service user on the network, the advertisement It collects a predetermined amount from the state as an advertising fee.

Example 4 Operation of a Third Donation Management Agency

According to the fourth embodiment, a third donation management institution server may request a donation content 700a or 700b request from the search service provider server 200 or the search advertising agency server 300. 400 is configured and how it works with the search service provider server 200 or the search advertising agency server 300.

The third donation management agency may respond to the search service provider server in response to a request of the donated contents 700a and 700b of at least one or more search service provider servers 200 or at least one or more search advertisement agency servers 300. Provides donation contents 700a and 700b to the 200 or the search advertisement agency server 300, and manages various donation related contents linked to the donation contents 700a and 700b.

First, a description will be given of how the third donation management institution server 400 operates when there is a request for the donor / donation contents 700a and 700b from the search service provider server 200. One embodiment of the model related to this description is in FIG. 17 and will now be described with reference to FIG. 17.

The third donation management institution server 400 receives the list information of the donation target from the search service provider server 200 (S901) and transmits the list information of the donation target to the search service provider server 200. Next, receiving the selection information on the donation target from the search service provider server 200 (S903), and transmits the donation content (700a, 700b) corresponding to the selected donation target (S904). Subsequently, the third donation management institution server 400 obtains donation information for the selected donation target when there is an exposure of the advertisement content 600a or 600b or a click on the advertisement content 600a or 600b. In operation S905, the donation information is stored (along with the advertiser information) (S906). Subsequently, the third donation management institution server 400 obtains a donation information request for the donation target person through the donation contents 700a and 700b (S907) and corresponds to the donation contents 700a and 700b. The donation information about the donation target is calculated and the donation information is provided together with the information on the donation target (S908).

Next, a description will be given of how the third donation management agency server 400 operates when there is a request for the donor / donation content 700a or 700b from the search advertisement agency server 300. One embodiment of a model related to this description is in FIG. 18 and will now be described with reference to FIG. 18.

The third donation management agency server 400 receives the list information of the donation target from the search advertisement agency server 300 (S1001), and sends the list information of the donation target to the search advertisement agency server 300. After the transmission (S1002), the search advertisement agency server 300 receives selection information about the donation target (S1003), and transmits the donation contents 700a and 700b corresponding to the selected donation target (S1003). S1004). Subsequently, the third donation management institution server 400 obtains donation information for the selected donation target when there is an exposure of the advertisement content 600a or 600b or a click on the advertisement content 600a or 600b. In operation S1005, the donation information is stored (along with the advertiser information) (S1006). Subsequently, the third donation management institution server 400 obtains a donation information request for the donation target person through the donation contents 700a and 700b (S1007) and corresponds to the donation contents 700a and 700b. The donation information is calculated for the donor, and the donation information is provided together with the donor information (S1008).

The request form of the donated contents 700a and 700b of the search service provider server 200 or the search advertisement agency server 300 is 1) the search service provider server 200 or the search advertisement agency server 300. Requests donation list user information to the third donation management institution server 400, and the third donation management agency server 400 responds to the request by the search service provider server 200 or the search advertisement agency. A method for transmitting donation target list information to the institution server 300, obtaining donation target selection information for the donation target list information, and requesting donation contents 700a and 700b corresponding to the selected donation target object, 2 The search service provider server 200 or the search advertising agency server 300 delegates the selection of the donor to the third donation management server 400 (donation) The request of the award list and the selection of the donation target list), and a method of requesting only the donation contents 700a and 700b to the third donation management server server 400. ), So a separate description is omitted.)

The third donation management institution server 400 may identify identification information of the search service provider server 200 or the search advertisement agency server 300 from which the request was received (the search service provider server 200 or the search). Operator ID operating the advertising agency server 300, the main IP information of the search service provider server 200 or the search advertising agency server 300, the other search service provider server 200 or the search advertisement ID information representing an operating entity of the agency server 300), and selected donation subject list information corresponding to the identification information. At this time, the search service provider server 200 or the search advertising agency agency server 300 requests the donor target list is largely 1) the search service provider server 200 or the search advertising agency server 300 A) an operator itself, 2) an advertiser executing a search term advertisement using the search service provider server 200 or the search advertisement agency server 300, and 3) a logged in user of the search service provider server 200. Can be.

In the case of 1), there are two ways in which the donated contents 700a and 700b operate. First, the search service provider server 200 or the search advertising agency server 300 requests the donation target list information to the third donation management server 400 in real time, and sets a preset selection policy. The present invention provides a method of presenting donation contents 700a and 700b corresponding to the selected donation target information in association with advertisement contents 600a and 600b corresponding to a user's search word. The advantage of this method is that the donor can fluctuate in real time, so that they can induce donations to various donors, and the user can not get sick due to high volatility. Secondly, the search service provider server 200 or the search advertising agency server 300 may be a donor to the third donation management server 400 at predetermined time units such as one day, one week, or one month. After requesting the list information, selecting a donation target from the donation target list information, and storing the donation contents 700a and 700b corresponding to the selected donation target, the advertisement contents 600a and 600b corresponding to the user's search word. It is a method to present to the user in connection with At this time, both the first and second advertising content (600a, 600b) has a unique identification number (ID), the advertising content (600a, 600b) has a predetermined donation information, so the advertising content from the user When the user clicks on 600a or 600b or is exposed to the user, a predetermined donation amount is accumulated in the donated content 700a and 700b associated with the advertisement content 600a or 600b. In this case, the accumulated donation amount is stored in the search service provider server 200 or the search advertisement agency server 300 and then transmitted to the third donation management institution server 400 in real time or at a predetermined time unit. The third donation management institution server 400 may know the donation amount of the donor for each of the search service provider server 200 or the search advertisement agency server 300, and further, Regardless of the search service provider server 200 or the search advertisement agency server 300, all the search service provider server 200 or the search advertisement agency server 300 collectively manages the donation amount accumulated in the donor. You will know. When the user, the advertiser, the search service provider server 200 or the search advertisement agency server 300 requests the information on the donation amount, the third donation management server server 400 Information can be provided to the requestor as a whole or for each of the search service provider server 200 or the search advertisement agency server 300.

At this time, the search service provider server 200 or the search advertising agency server 300 to the third donation management server server 400, identification information (advertiser) of the advertiser of the advertising content (600a, 600b) Name or advertiser ID, etc.), information about the advertiser may be added to the information about the donation amount to provide the requestor with donation information related to the advertiser. That is, a certain donation amount is accumulated to a specific donor through the search service provider server 200 or the search advertising agency server 300 for a specific advertisement content 600a, 600b related to a specific advertiser. Of course, it is possible to know whether a certain amount of donations are collectively accumulated for a particular advertiser to a specific donor, independently of the search service provider server 200 or the search advertising agency server 300. do. Therefore, the third donation management agency server 400 ranks the advertisers who have made a lot of donations to the specific donor or the ranking of the operator of the search service provider server 200 or the operator of the search advertisement agency server 300. You can also provide information about. This is from the at least one search service provider server 200 or the at least one search advertising agency server 300 to the third donation agency server 400, the advertisement content 600a, 600b including advertiser information. ) And donation amount information corresponding to clicks or impressions of the advertisement contents 600a and 600b are transmitted.

2) an advertiser executing a search word advertisement using the search service provider server 200 or the search advertisement agency server 300 displays the donation target list information on the search service provider server 200 or the search advertisement agency. The third donation management institution server 400 requests through the institution server 300. Since the advertiser pays the advertising fee, it is natural to select the donation contents 700a and 700b associated with the advertisement contents 600a and 600b. The advertiser receives the donation target list and selects at least one donation target from the donation target list, and the selection information is transmitted to the search service provider server 200 or the search advertising agency server 300; It is sent to the third donation management institution server 400, or both.

The search service provider server 200 or the search advertisement agency server 300 receives the donation target selection information of the advertiser, extracts the donation content 700a and 700b information related to the selected donation target, or The donation is received from a third donation management institution server 400 in association with the advertisement contents 600a and 600b in association with the advertisement contents 600a and 600b exposed to the user in response to the user's search query. The contents 700a and 700b are arranged.

The advertiser is connected to the third donation management server server 400 directly through the search service provider server 200 or the search advertising agency server 300, or the donation total amount for each donor related to the user. Alternatively, the search service provider server 200 or the search advertisement agency server 300 may be known.

3) When the subject selecting the donation target is the logged-in user of the search service provider server 200, in the case of 2), the logged-in user is replaced on behalf of the advertiser, thereby making the same or equivalent structure. Since the detailed description is omitted. Of course, in this case there is no thing through the search advertising agency server 300 that can be applied in 2). The reason is that the search advertising agency is only for the advertiser, not for the user using the search service provider server 200.

The third donation management institution server 400 may include a donation management module 460 therein to correspond to the case of 1), 2), and 3). 1) a donor DB (450), 2) a donor DB (430), 3) a donation content DB (440), 4) the search service provider server 200 in connection with the third donation management server (400) Or for at least one or more of the linked provider DB for managing the search advertising agency server 300 information, the donation status by time, donor, associated companies associated with each donation target management.

It will be described in more detail with reference to Figs. 5 is a diagram illustrating an exemplary embodiment of a configuration of a donor DB 450 according to embodiments of the present invention, and FIG. 6 is a diagram of a configuration of a donor / advertiser DB according to embodiments of the present invention. 7 is a diagram illustrating an exemplary embodiment, and FIG. 7 is a diagram illustrating an exemplary embodiment of the configuration of a donation content DB 440 according to embodiments of the present invention, and FIG. 8 is an exemplary embodiment of the present invention. Figure 1 is a diagram of an embodiment of the configuration of the advertising content DB according to.

One embodiment of the donation target DB 450 is shown in FIG. 5, and the donation target DB 450 includes a donation target ID, and includes the name of the donor, an introduction information about the donor, and a website. And link information such as information about donation amount, donor information file information, and related donation content ID.

One embodiment of the donor DB 430 is shown in Figure 6, the donation target DB 450 includes a donor ID is essential, donor name, donation target ID as the donation target information, donation policy According to the unit donation amount, the total donation amount, if the donor is an advertiser, may further include an advertiser ID, the advertiser's advertising content ID and the like. 6 is a diagram illustrating an embodiment in which an advertiser and a donor match. In this case, the third donation management agency server 400 preferably further includes information about a search service provider or a search advertisement agency or other organization or business entity. This may not be the case when the donor is related only to the donor DB 430 operator, but the donor is connected to another institution, or the third donor management server server 400 that operates the donor DB 430. ) May be a required field when the donation management module 460 is associated with another operator (for example, naver.com overture.co.kr or daum.net).

An exemplary embodiment of the donation content DB 440 is shown in FIG. 7, and the donation content DB 440 includes a donation content ID and a donation target ID associated with the donation contents 700a and 700b. The donor may optionally further include symbol information, donation content information, image information on the donation content, and the like, and in some cases, may further include information about an institution managing the donation content.

Although one embodiment of the advertisement content DB is well illustrated in FIG. 8, it may be an unnecessary DB unless the third donation management institution provides an advertisement agency service. However, in the case of providing an advertising agency service, the advertisement content DB includes an advertisement content ID, an advertiser ID related to the advertisement contents 600a and 600b, contents of an advertisement content, and the like. Policy information about the method may be optionally included.

Subsequently, a description will be given of how the donation management module 460 can generate and deliver information associated with the donation contents 700a and 700b to the user.

First, a process of extracting donation total information and donor information contributing to the donation total amount for the donation target linked to the specific donation contents 700a and 700b. When there is a request for donation related information linked to the donation contents 700a and 700b from the user

1) The donation management module 460 of the third donation management agency is provided through the ID of the donation content (for example, if the ID of the donation content displayed on the user's screen is DC-T00112),

2) extract a donation target ID (eg, donation target ID T00112) of the donation contents 700a and 700b shown to the specific user from the donation contents DB 440 as shown in FIG.

3) The donation target DB 450 as shown in FIG. 5 is searched through the donation target ID to use the name of the donation target for the donor corresponding to the ID of the donation target (for example, the donation target ID T00112). Korea UNICEF), introductory information about donors (eg UNICEF Korea.xml), link information such as website address (eg www.unicef.or.kr), current total contribution information (e.g. For example, 7, 850, 100 won) and the like can be extracted.

4) At this time, the donor ID (eg donor ID wavity) including the donor ID by searching the donor DB 430 as shown in FIG. 6 via the donor ID (eg, donation ID ID T00112). , msk) can be extracted. Through the donor ID, donation amount information for each donation target ID (for example, donation amount 350,000 won for donation ID T00112 of donation ID wavity, donation amount for donation ID T00112 of donor ID msk) 27,500 won). Through the above process, the donation management module 460 is the name of the donor of the donor corresponding to the donation content (700a, 700b), introduction information about the donor, link information such as a website address, the current The total donation amount information and donation amount information for each donor can be informed to the user.

In this case, two or more advertisement content IDs may correspond to the donor ID. For example, as shown in FIG. 6, as donor ID T00111 and T00112 correspond to the donor ID wavity, the donor ID is independently of the advertisement content ID. Two or more donor IDs may correspond. The DB structure for this can be easily designed using a donor ID, a donation target ID or an advertisement content ID as a primary key in the case of a normal DB planner, and thus a detailed description thereof will be omitted.

Referring to the method as described above, the donation management module 460 of the third donation management organization is associated with each donor, for each donor, the associated business entity (eg naver.com, overture.co.kr, daum. net) or by including at least one or more combinations of the three criteria, it is possible to extract the donation amount information as desired.

In order to know the donation amount information for each donor, the donation management module 460 may calculate a donation amount with reference to the policy information about the donation method.

In general, a search advertisement on the Internet includes 1) a method of collecting a predetermined amount of semen as an exposure standard, and 2) a method of collecting a predetermined amount when a user clicks on the advertisement contents 600a and 600b. The policy information regarding the donation method may include a method of donating a predetermined amount based on the exposure standard, a method of donating a predetermined amount when an exposure is clicked, and the like. The preset amount is multiplied by a preset percentage (5% of one month's advertising cost, 7% of the advertising fee paid for a click, etc.), or the preset unit amount itself ($ 30 per impression, $ 50 per click) This can be

Therefore, the donation management module 460 may receive information about a predetermined donation corresponding to specific advertisement contents 600a and 600b from the search service provider server 200 or the search advertisement agency server 300. In addition to the information corresponding to the donation, the information obtained may include a linked business ID such as the search service provider or the search advertisement agency, a donation content ID, and the like, and are directly linked to the donation contents 700a and 700b. An advertisement content ID exposed to the user and / or an advertiser ID advertising the advertisement content 600a or 600b may be additionally obtained.

For example, as follows.

Example 1 If the third donation management server server 400 is linked to naver.com and donation-related services, the donation management module 460 is the donation content in the power link advertising area to naver.com of FIG. It can be seen that the advertising content (600a, 600b) of the donor using the donor's name was clicked. In some cases, the information of the advertisement ID is A00111. Can be obtained.

At this time, if the donation per click of the donation content ID DC-T00112 is 100 won in the case of naver.com, the naver.com is 100 won in the donation content ID DC-T00112 under the name Information that the donation has been added may be transmitted to the donation management institution server 400, and may also transmit the donor ID wavity.

Example 2 If the third donation management server server 400 is associated with overture.co.kr and donation-related services, the donation management module 460 is sponsored link to naver.com of Figure 4 (2006) As of March 28, the sponsored link area is actually operated by overture.co.kr, or the search advertisement data of the area is transmitted from overture.co.kr). Donor ID corresponding to T00112 ID T00112 The donor's advertisement content (600a, 600b) using the donor's name of OK Cashbag Merchant Flower Delivery was clicked. In some cases, the advertisement ID is A00112. Can be obtained.

At this time, if the donation per click of the donation content ID DC-T00112 is 100 won in the case of naver.com, the donation content ID DC- in the name of the donor is OK Cashback Merchant Flower Delivery. Information that a donation of 100 won is added to T00112 may be transmitted to the donation management institution server 400, and the donor ID msk may also be transmitted.

Example 3 Since information regarding the click on the donated contents 700a and 700b is grasped by overture.co.kr, in the description of Example 2, the information transmitted by naver.com is determined by the overture.co.kr You may. The advertiser registers a search advertisement in overture.co.kr, and the model of Example 3) is more reasonable when the donor is the operator of overture.co.kr or the advertiser.

Of course, in a special case, ID information of the logged-in user using the server of the search service provider may also be obtained. Therefore, the third donation management server server can know the total amount of donations and the amount of donations for a specific period of time for each donation target corresponding to the donation contents 700a and 700b for each of the linked business operators, and the advertiser such as the advertiser ID. If there is additional information on, it is possible to generate the donation content information reflecting the advertiser information.

In the above description of the gold convertibles based on the amount of money, the mileage or points, which are a kind of the gold convertibles, are also a kind of numerical value, so they can be treated the same as the amount of money or through the exchange rate with the amount of money. As described in Example 1 above.

Hereinafter, the donation raising system configuration using the search advertisement for implementing the fourth embodiment will be described. A donation raising system using the search advertisement is operated by a third-party donation management institution, and a donation related service is operated in connection with a search service provider server 200 such as naver.com, or overture.co.kr or Google Ad. When operated by the same search advertising agency, or when operated with other websites, it may have the following system configuration.

A donation raising system using a search advertisement linked to a server of a search service provider such as naver.com includes a donation management module 460, a donor target DB 450, and a donation content DB 440. The donation management module 460 receives a search word from a computer of a search service user through a wired / wireless network and performs a search to generate a search result for the search word, and the advertiser's advertisement contents 600a and 600b corresponding to the search word. Extracts the search result and the advertisement contents 600a and 600b from the server of the search service provider providing the search service by transmitting the search result and the advertisement contents 600a and 600b to the computer of the search service user. Search the donation target DB 450 and the built-in donation content DB 440 to extract the requested donation target list information, and transmit the extracted donation target to the server of the search service provider. Receive selection information about the donor from the server, the search service provider It performs a function of receiving a subscription-based information set is delivered to the base target person from the server. The donation target DB 450 includes a donation target ID, a donation target name, and description information about the donation target for the donation target, and the donation content DB 440 includes the donation contents 700a corresponding to the donation target. 700b) contains information.

A donation raising system using a search advertisement linked to a search advertisement agency server 200 such as overture.co.kr includes a donation management module 460, a donor target DB 450, and a donation content DB 440. Doing. The donation management module 460 receives a search word and advertisement contents 600a and 600b corresponding to the search word from an advertiser, obtains search word information from a server of the search service provider, and receives the search word information from the advertiser corresponding to the search word information. After extracting the advertising content (600a, 600b), and provides the advertising content (600a, 600b) to the search service provider, and collects a predetermined advertising costs when the advertising content (600a, 600b) is clicked When the donation target list information is requested from the server of the search advertising agency, the embedded donation target DB 450 and the embedded donation content DB 440 are searched to extract the requested donation list information and the extracted donation target list information. The donor is sent to the server of the search advertising agency, and the donor is from the server of the search advertising agency. Receiving a selection of information, and from the server of the search advertising agency performs the function of receiving a donation-based information is set to be delivered to the base subjects. The donation target DB 450 includes a donation target ID, a donation target name, and description information about the donation target for the donation target, and the donation content DB 440 includes the donation contents 700a corresponding to the donation target. 700b) contains information.

By using the method and system of donation raising using the search advertisement of the present invention, not only can the donation be effectively collected, but also the concentration and quality of the advertisement is increased, which can effectively induce clicks and maximize the effect of the advertisement. Can be.

Claims (18)

Providing a search service for users on a wired / wireless network, and providing a donor list information on at least one donor to the advertiser by a server of a search service provider providing a search advertisement associated with the user's search word; Obtaining information regarding a donation target selection for the donation target list information from the advertiser; Obtaining donation condition information for the donor from the advertiser; Receiving a search word from a computer of a search service user through a wired or wireless network; Performing a search by using a search engine for the search word; Generating search result content including advertisement content of an advertiser corresponding to the search word; And Transmitting the search result content to a computer of the search service user; Including; The search result content includes a donation content associated with the content that the donation to the predetermined donation target to the gold convertibles predetermined around the advertisement content is arranged, The predetermined donation target is any one or more of the donation target selected by the advertiser, When bringing a pointing device such as a mouse to the donated content, the content linked to the donated content is delivered to the search service user, and the content linked to the donated content includes donation target information and a preset gold conversion object. Information about the total amount of donations currently being donated to the donor, link information for accessing a space on the network that provides information about the donor, and donors who donated to the donor A donation raising method using a search advertisement in a server of a search service provider, characterized in that at least one or more of information is further included. The method of claim 1, And a donor is a donation raising method using a search advertisement in a server of a search service provider, characterized in that at least one selected from the search service provider and the advertiser. The method of claim 1, Donation method using the search advertising in the server of the search service provider, characterized in that the money convertible at least one of money, points, mileage. A search service provider that provides a search service to users on a wired / wireless network, and a server of a search service provider that provides search advertisements associated with the user's search terms provides the logged-in user with donation list information on at least one donor. step; Obtaining information about a donation target selection for the donation target list information from the logged-in user; Receiving a search word from a computer of the logged-in user through a wired or wireless network; Performing a search by using a search engine for the search word; Generating search result content including advertisement content of an advertiser corresponding to the search word; And Transmitting the search result content to a computer of the search service user; Including; The search result content includes a donation content associated with the content that the donation to the predetermined donation target to the gold convertibles predetermined around the advertisement content is arranged, The preset donation target is any one or more of the donation targets selected by the logged-in user, and when the user brings a pointing device such as a mouse to the donation contents, the search service user displays contents associated with the donation contents. The information linked to the donated contents includes information on donor target information and information on a predetermined gold convertible item, and includes information on accumulated donations and information on the donor who are currently donated to the donor. Link information that can access the space on the network that provides the at least one or more of the information about the donors donated to the donor further includes, When the logged-in search service user requests donation information related to the use of his or her search service, The search service provider server provides the search service user with donation amount information for the at least one donated content according to the exposure or click of the at least one advertisement content to the search service user in response to the request. A donation raising method using a search advertisement in a server of a search service provider. Providing a search service for users on a wired / wireless network, and providing a donor list information on at least one donor to the advertiser by a server of a search service provider providing a search advertisement associated with the user's search word; Obtaining information regarding a donation target selection for the donation target list information from the advertiser; Obtaining donation condition information for the donor from the advertiser; Receiving a search word from a computer of a search service user through a wired or wireless network; Performing a search by using a search engine for the search word; Generating search result content including advertisement content of an advertiser corresponding to the search word; And Transmitting the search result content to a computer of the search service user; Including; The search result content includes a donation content associated with the content that the donation to the predetermined donation target to the gold convertibles predetermined around the advertisement content is arranged, The predetermined donation target is any one or more of the donation target selected by the advertiser, The donation content includes donation target information. When the donation content is clicked, the donation content is connected to a server of a third donation management institution managing the donation target, and the server of the third donation management institution is a donation target. A donor DB including donor ID, donor name, and descriptive information about the donor; A donation content DB including donation content information corresponding to the donation target person; And When there is a request for transmission of the donation target list information, a donation management module of a third donation management institution that performs a function of extracting and providing the requested donation target list information by querying the donation target DB and the donation content DB. ; Contains more, The third donation management institution may include at least one of accumulated donation information for the donor, link information for accessing a space on a network providing information about the donor, and information about a donor who has contributed to the donor. More is included, When the search service user brings a pointing device to the donated content, the server of the search service provider further provides content information donated to the donation target person linked to the donated content by the advertiser advertising the advertisement content. Donation raising method using search advertisement in. In the case of receiving advertisement content from an advertiser, and having an action such as a click from an Internet information service user on the network for the advertisement content, a predetermined amount is collected as an advertisement fee, and a search on a network providing the advertisement content to a search service provider. In the operation method of the advertising agency server, Receiving advertisement content from the advertiser, including keyword or descriptive text and link information to a location on the advertiser's network; Receiving corresponding advertisement cost information of the advertisement content; Providing, by the search advertising agency server, donor list information about at least one donor to the advertiser; Obtaining selection information about the donor from the advertiser; Obtaining donation condition information for the donor from the advertiser; Receiving search term information obtained from a search service user who uses a search service of the search service provider from the search service provider; Generating search result content including advertisement content of an advertiser corresponding to the search word; And Transmitting the search result content to the search service provider; Including; The search result content includes a donation content associated with the content that the donation to the predetermined donation target to the gold convertibles predetermined around the advertisement content is arranged, The predetermined donation target is any one or more of the donation target selected by the advertiser, When bringing a pointing device such as a mouse to the donated content, the content linked to the donated content is delivered to the search service user, and the content linked to the donated content includes donation target information and a preset gold conversion object. Information about the total amount of donations currently being donated to the donor, link information for accessing a space on the network that provides information about the donor, and donors who donated to the donor A donation raising method using a search advertisement in a search advertising agency, characterized in that at least one or more of the information is further included. The method of claim 6, Receiving information about the user's click on the advertisement content of the advertiser from the search service provider server; And if there is the click information, executing the preset donation contents on the donation contents linked to the advertisement contents; Further comprising, The donor is a donation raising method using a search advertising in a search advertising agency, characterized in that any one or more of the search service provider or the advertiser. The method of claim 6, The donation content includes donor information, and when the user clicks on the donation content, the donor information is transmitted to the user computer from a server of a third donation management institution managing the donor. The server of the third donation management institution may include: a donation target DB including a donation target ID, a donation target name, and description information about the donation target regarding a donation target; A donation content DB including donation content information corresponding to the donation target person; And When there is a request for transmission of the donation target list information, a donation management module of a third donation management institution that performs a function of extracting and providing the requested donation target list information by querying the donation target DB and the donation content DB. ; Contains more, The third donation management institution may include at least one of accumulated donation information for the donor, link information for accessing a space on a network providing information about the donor, and information about a donor who has contributed to the donor. A donation raising method using search advertising in a search advertising agency, characterized in that the above is further included. In the case of receiving advertisement content from an advertiser, and having an action such as a click from an Internet information service user on the network for the advertisement content, a predetermined amount is collected as an advertisement fee, and a search on a network providing the advertisement content to a search service provider. In the operation method of the advertising agency server, Receiving advertisement content from the advertiser, including keyword or descriptive text and link information to a location on the advertiser's network; Receiving corresponding advertisement cost information of the advertisement content; Providing, by the search advertising agency server, donor list information about at least one donor to the advertiser; Obtaining selection information about the donor from the advertiser; Obtaining donation condition information for the donor from the advertiser; Receiving search term information obtained from a search service user who uses a search service of the search service provider from the search service provider; Generating search result content including advertisement content of an advertiser corresponding to the search word; And Transmitting the search result content to the search service provider; Including; The search result content includes a donation content associated with the content that the donation to the predetermined donation target to the gold convertibles predetermined around the advertisement content is arranged, The predetermined donation target is any one or more of the donation target selected by the advertiser, When the user brings a pointing device such as a mouse to the donated content or clicks on the donated content, the content associated with the donated content is delivered to the user computer, and the content is linked to the donated content. Is received from a server of a third donation management institution managing the donor, and the server of the third donation management institution includes a donor ID, a donor name, and descriptive information about the donor. Donation target DB; A donation content DB including donation content information corresponding to the donation target person; And When there is a request for transmission of the donation target list information, a donation management module of a third donation management institution that performs a function of extracting and providing the requested donation target list information by querying the donation target DB and the donation content DB. ; More, Donation target list information about the donation target person provided to the advertiser is transmitted from the server of the third donation management agency to the server of the search advertising agency, The donation method using the search advertising in the search advertising agency, characterized in that the selection information for the donation target from the advertiser is transmitted to the server of the third donation management institution. The method of claim 9 Requesting donation information associated with the logged-in advertiser; And Providing, by the server of the search advertisement agency, the donation history information about the advertiser to the advertiser; A donation raising method using a search advertisement in a search advertising agency, further comprising a. Receiving list information of a donor from a server of a search service provider and transmitting the list information of the donor to a server of the search service provider; Receiving selection information on the donation target from the server of the search service provider, and storing the selected donation target with the search service provider information; Transmitting donation content for each donation target corresponding to the selected donation target; Obtaining donation information for the selected donor due to the search service provider from the search service provider, and storing the obtained donation information together with the search service provider information; Including; The server of the search service provider receives a search word from a user who uses the server of the search service provider, and provides advertisement content corresponding to the search word along with the search result content for the search word. The donation content includes information that the donation of the preset gold conversion to the predetermined donation target, The donation is generated when there is an impression of the advertisement content or a click on the advertisement content, Donation information for the selected donation target person obtained from the server of the search service provider further includes information of an advertiser for the advertisement content, The donation content includes donor information, and when the user brings a pointing device such as a mouse to the donation content or clicks on the donation content, the content associated with the donation content is searched. The contents related to the donation contents are delivered to a service user, and the contents related to the donation target information and the predetermined gold convertibles are essentially included in the contents related to the donation contents. Donation recruitment using search advertisements from a donation management institution server, characterized in that at least one or more of link information for accessing a space on a network providing information and information on donors donated to the donor. Way. The method of claim 11, The donor to the donation is an advertiser advertising the advertising content, And a server of the donation management institution further generates ranking information for the advertiser in order of donation amount to the specific donation target. Receiving list information of a donor from a server of a search advertising agency, and transmitting the list information of the donor to a server of the search advertising agency; Receiving selection information about the donation target from the server of the search advertisement agency, and storing the selected donation target with the information of the search advertisement agency; Transmitting donation content for each donation target corresponding to the selected donation target; Obtaining donation information for the selected donor due to the search advertising agency from the search advertising agency, and storing the obtained donation information together with the information of the search advertising agency; Including; When the server of the search advertising agency receives the search word and the advertisement content corresponding to the search word from the advertiser using the search advertising agency, and there is a request to transmit the advertisement content related to the search word from the server of the search service provider, Transmitting the advertisement content related to the search word to a server of the search service provider; The donation content includes information that the donation of the preset gold conversion to the predetermined donation target, The donation is to be generated when there is a click on the advertising content, The donation information for the selected donation target person obtained from the server of the search advertisement agency further includes information of the advertiser about the advertisement content, the donation content includes donation target information, and the user includes the donation content. When a user places a pointing device such as a mouse or clicks on the donated content, the content related to the donated content is delivered to the search service user, and the content associated with the donated content includes donor information and Essentially including information about a predetermined gold conversion value, information on the total amount of donations currently being donated to the donor, link information for accessing a space on the network that provides information about the donor, and the donor Write down information about donors who contributed to And further comprising one or more, The donor to the donation is an advertiser advertising the advertising content, And a server of the donation management institution further generates ranking information for the advertiser in order of donation amount to the specific donation target. A search module for receiving a search word from a computer of a search service user through a wired / wireless network and performing a search to generate a search result for the search word; An advertisement content extraction module for extracting advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the advertiser, obtaining selection information on the donation target from the advertiser, and managing preset donation information to be delivered to the donation target when the advertisement content is exposed or clicked. Donation management module; Including; The donation management module further obtains donation condition information for the donation target from the advertiser, The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of the link information that can access the space on the network, the donor to the donor information about the donor is further included, When the donation management module receives a request for donation content information about at least one donation target selected by the advertiser from the advertiser, the donation content information including donation amount information for each donation target for each donation target is generated by the advertiser computer. Donation system using search advertising, characterized in that the transmission to. A search module for receiving a search word from a computer of a search service user through a wired / wireless network and performing a search to generate a search result for the search word; An advertisement content extraction module for extracting advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the user, obtaining selection information on the donation target from the user, and managing preset donation information to be delivered to the donation target when the advertisement content is exposed or clicked. Donation management module; Including; The user is a logged in user, The donation management module stores the selection information on the donation target of the logged-in user, and reflects the selection information of the logged-in user to combine only the donation content corresponding to the donation target selected by the logged-in user. Transmitting the selected donor information to a combining module, The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of the link information that can access the space on the network, the information about the donors to the donation target is further included, The donation management module generates donation content information including donation amount information for each donation target person for each donation subject when the donation content information for the at least one donation target person selected by the user is requested from the logged-in user. A donation raising system using a search advertisement, which is transmitted to a user computer. An advertisement content extraction module that receives a search term from a search service provider server through a wired / wireless network and performs a search to extract advertisement content of an advertiser corresponding to the search term; A donation content combining module configured to combine donation contents associated with a content of donating a preset gold conversion object around the advertisement content of the advertiser to a predetermined donation target person; And presenting donation target list information to the advertiser, obtaining selection information on the donation target from the advertiser, and managing preset donation information to be delivered to the donation target when the advertisement content is exposed or clicked. Donation management module; Including; Transmitting the advertisement content and the donation content of the advertiser corresponding to the search term to the search service provider, to the search service provider; The donation management module further obtains donation condition information for the donor from the advertiser, the donation condition information includes a content to donate a predetermined donation per click to the predetermined donation target, The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of the link information that can access the space on the network, the information about the donors to the donor, and further includes, When the donation management module receives a request for donation content information about at least one donation target selected by the advertiser from the advertiser, the donation content information including donation amount information for each donation target for each donation target is generated by the advertiser computer. Donation system using search advertising, characterized in that the transmission to. A search service user receives a search term from a computer through a wired / wireless network, performs a search to generate a search result for the search term, extracts an advertisement content of an advertiser corresponding to the search term, and stores the search result and the advertisement content. When a donation list information is requested from a server of a search service provider that provides a search service by transferring it to a computer of a search service user, Extract the requested donor list information by querying the embedded donor DB and the embedded donation DB; Transmitting the extracted donation targets to the server of the search service provider; Receiving selection information on the donor from the server of the search service provider; A donation management module of a donation management institution server that performs a function of receiving preset donation information delivered to the donation target from a server of the search service provider; Including; The donation target DB includes a donation target ID, a donation target name, and description information about the donation target regarding a donation target. The donation content DB includes donation content information corresponding to the donation target person, The selection information of the donor list information is generated by the advertiser selecting at least one or more donors from the list of donors through the search service provider server. The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of the link information that can access the space on the network, the donor to the donor information about the donor is further included, The donation management module is a donation raising system using a search advertisement, characterized in that when the request for donation content information for the donor, the donation content information to the requestor of the donation content information. Receives a search word and advertisement content corresponding to the search word from an advertiser, obtains search term information from a server of the search service provider, extracts the advertisement content of the advertiser corresponding to the search word information, and then converts the advertisement content into the search service. In the case of receiving a request for donation list information from a server of a search advertising agency, which is provided to a provider and collects a predetermined advertising fee when the advertising content is clicked. Extract the requested donor list information by querying the embedded donor DB and the embedded donation DB; Transmitting the extracted donation targets to the server of the search advertisement agency; Receive selection information about the donation target from the server of the search advertising agency, A donation management module of a donation management institution server that performs a function of receiving preset donation information delivered to the donation target from a server of the search advertisement agency; Including; The donation target DB includes a donation target ID, a donation target name, and description information about the donation target regarding a donation target. The donation content DB includes donation content information corresponding to the donation target person, The selection information of the donation target list information is generated by the advertiser selecting at least one donor from the list of donation targets through a server of the search advertisement agency, When the advertiser selects the donor, the donor is selected for each advertisement content of the advertiser, The donation management module further generates donation content information for the donor target linked to the donation content, and the donation content information provides information on the accumulated donation amount and information on the donor who is donated to the donor. At least one or more of the link information that can access the space on the network, the information about the donors to the donation target is further included, When the donation management module receives a request for donation content information about at least one donation target selected by the advertiser from the advertiser, the donation content information including donation amount information for each donation target for each donation target is generated by the advertiser computer. Donation system using search advertising, characterized in that the transmission to.

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