JP2006024190A - Server and service method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow a user to use a service at a low price by using an advertisement. <P>SOLUTION: A control part 12 receives uploading of an image of a printing object via a communication part 11. A registration information database 13 manages added information (sound information, text information, moving image information or the like) associated with the image. The control part 12 creates access information required for acquiring the added information managed by the registration information database 13 via the network by a user terminal and allows the access information and the image to be recorded on the same print medium by using a predetermined printer. The communication part 11 receives the access information inputted to the user terminal based on the print medium from the user terminal. When the access information is received, the control part 12 downloads advertisement information managed by an advertisement management information database 17 to the user terminal of the access origin along with the added information corresponding to the access information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a server and a service method, and more particularly to a server and a service method for distributing information to an access source user terminal when accessed from a user terminal via a network.

  Photo prints with beautiful images printed are fun to see, but if you can not only see and enjoy such images, but also provide another way to enjoy using the network, it will be fun and photos By promoting the use of print and the use of communications, it will contribute to the development of the industry.

  By the way, when trying to provide a user with a service for distributing information related to an image printed on a photo print using a network, it is expensive to maintain a system for registering and storing the information in a database. For this reason, there is no choice but to add a charge to the print cost. That is, the user cannot use the service at a low price.

  Japanese Patent Application Laid-Open No. H10-228667 describes a method in which billing for printing is reduced by adding an advertisement to information acquired by a portable electronic device and printing the information.

In Patent Document 2, a two-dimensional bar code such as a QR code (registered trademark) is printed on an advertising medium and distributed to general users, and the general user who receives the advertising medium causes the mobile phone to read the two-dimensional bar code. In this way, detailed information on advertisements on the network can be easily obtained.
JP 2004-30302 A JP 2002-118680 A

  According to the method described in Patent Document 1, the charge can be reduced by additionally printing an advertisement. However, if this is applied to a photo print and the advertisement is added to the user's image and printed. The advertisement is generally annoying with respect to the image printed with great effort, and not only the user may have a bad impression on the advertisement but also the photo print service itself may not be used.

  According to what is described in Patent Document 2, it is possible to easily access the detailed information of the advertisement by having the mobile phone read the two-dimensional barcode, but this is applied to the photo print to access the advertising information. If the advertisement information is only output when the two-dimensional barcode is read even if the two-dimensional barcode for printing is printed on the photo print, the user is generally obstructed to use such a two-dimensional barcode. I feel it.

  In other words, the method of additionally printing an advertisement on a photo print or outputting only the advertisement information when a two-dimensional barcode is read may be inconvenient for the user. Alternatively, even if it is adopted, it is disliked by the user, and eventually the purpose of providing a service to the user at a low price cannot be achieved.

  In addition, not only when creating photo prints, there is a demand for providing a low-cost service to users when distributing various digital contents such as TV programs, movies, and music videos to user terminals. .

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide a server and a service method by which a user can use a service at a low price by using an advertisement.

  In order to achieve the above object, the invention according to claim 1 is an uploading unit that accepts uploading of an image to be printed, a first database that manages additional information related to the image, and the additional information stored in a user terminal. Information generation means for generating access information necessary for the machine to acquire via the network, and print instruction information creation for creating instruction information for recording the access information and the image on the same print medium by a predetermined printer Means, an access information receiving means for receiving access information input to the user terminal based on the print medium from the user terminal, a second database for managing advertisement information, and the access information from the user terminal. , The advertisement information is added together with additional information corresponding to the access information. It has a configuration including a downloading means for downloading the access source user terminal.

  With this configuration, the advertisement information can be presented to the user without additionally printing the advertisement information on the print medium on which the image is printed, and when the access information is input to the user terminal, the advertisement information is added to the image additional information. Since it is downloaded, advertisement information can be presented in a manner that is easy for the user to accept, and therefore, services can be provided to the user at a low price due to advertisement revenue.

  The invention according to claim 2 is the invention according to claim 1, wherein the third database for managing the service usage fee reduction information in association with each advertisement information, and the accounting for charging the service usage fee. The upload means accepts selection of advertisement information to be downloaded to an access source user terminal from among advertisement information managed by the second database when the image is uploaded, The charging means is configured to reduce or free the service usage fee based on the reduction information corresponding to the selected advertisement information.

  With this configuration, a print ordering user who uploads an image can select an advertisement and thereby select a charge depending on whether the reduction rate or free of charge depends on the advertisement. Further, it is possible to prevent an unknown advertisement from being output from a user terminal such as a friend regardless of the intention of the print ordering user.

  According to a third aspect of the present invention, in the first aspect of the invention, the access information receiving means receives age, gender and other user information from the access source user terminal, and the download means is the access source. The advertisement information is selected based on the access source user information received from the user terminal and downloaded to the access source user terminal.

  With this configuration, the advertisement information corresponding to the age and gender of the user to whom the photo print is distributed is downloaded, so that the advertiser can be surely advertised to the user who wants to advertise. In addition, the user to whom the photo print is distributed does not have to receive an advertisement that has nothing to do with him.

  The invention according to claim 4 is the invention according to claim 1 or 3, wherein a third database for managing service charge reduction information in association with each item of age, gender and other personal information, and access A configuration comprising billing means for reducing or freeing the service usage fee based on the personal information of the accessing user received from the original user terminal and the reduced information managed by the third database; It has become.

  With this configuration, it is possible to reduce or make free according to the advertising effect.

  According to a fifth aspect of the present invention, in the first aspect of the invention, the download unit selects advertisement information based on an access point of the access source user terminal and downloads the advertisement information to the access source user terminal. It is the composition to do.

  With this configuration, since the advertisement information corresponding to the access point of the user to whom the photo print is distributed is downloaded, the advertiser can be surely advertised to the user who wants to advertise. In addition, the user to whom the photo print is distributed does not have to receive an advertisement that has nothing to do with him.

  The invention according to claim 6 is the invention according to claim 1 or 5, wherein the third database for managing the reduction information of the service usage fee in association with the map information, and the access point of the user terminal of the access source And billing means for reducing or freeing the service usage fee based on the reduction information managed by the third database.

  With this configuration, it is possible to reduce or make free according to the advertising effect.

  According to a seventh aspect of the present invention, in the first aspect of the present invention, the third database that manages personal information of the access source user registered by the user who uploaded the image, and the download unit includes: When access is received from the user terminal, the advertisement information is selected based on the personal information managed by the third database and downloaded to the access source user terminal.

  With this configuration, the advertisement information corresponding to the user of the photo print distribution destination is downloaded, so that the advertiser can surely advertise to the user who wants to advertise. In addition, the user to whom the photo print is distributed does not have to receive an advertisement that has nothing to do with him.

  The invention according to claim 8 is the invention according to claim 1 or 7, wherein the third database for managing the personal information of the user registered by the user who uploaded the image, and the service usage fee reduction information are age A fourth database that is managed in association with each item of sex, address, and other personal information, and information that is managed by the third and fourth databases when access information is received from the access source user terminal. Based on this, it is configured to include a charging means for reducing or freeing the usage fee.

  With this configuration, it is possible to reduce or make free according to the advertising effect.

  The invention according to claim 9 is a step of accepting uploading of an image to be printed, a step of registering additional information related to the image in a first database, and a user terminal acquiring the additional information via a network. Generating access information necessary to perform the operation, creating instruction information for recording the access information and the image on the same print medium by a predetermined printer, and inputting to the user terminal based on the print medium Receiving the received access information from the user terminal, obtaining the advertisement information managed by a predetermined second database, and receiving the access information from the user terminal, corresponding to the access information The advertisement information is downloaded to the access source user terminal along with the additional information It has a configuration comprising a step of over-de.

  The invention according to claim 10 is the configuration according to claim 9, further comprising a step of reducing or freeing the service usage fee based on the reduction information managed by the predetermined third database. It has become.

  The invention according to claim 11 is an input means for inputting image information, sound information, and other contents, a first database for managing the contents input to the input means, and the contents as a user terminal. Access information output instructing means for instructing output of access information necessary for acquisition via the network, the access information input to the user terminal, and the access source user Access information receiving means for acquiring access related information including at least one of personal information and access point information, a second database for managing advertising information, and the content corresponding to the access information together with the access related information Download the corresponding advertisement information to the user terminal of the access source Characterized by comprising a downloaded means.

  The invention according to claim 12 is the invention according to claim 11, in which the third database for managing the reduction information of the service usage fee in association with each advertisement information, and the accounting for charging the usage fee of the service And the input means accepts selection of advertisement information to be downloaded to an access source user terminal from advertisement information managed by the second database, and the billing means selects the selected advertisement. The service usage fee is reduced or made free based on the reduction information corresponding to the information.

  According to a thirteenth aspect of the present invention, in the invention of the eleventh aspect, a third database for managing service charge reduction information in association with each item of the access related information, and an access source user terminal And charging means for reducing or freeing the use fee of the service based on the access related information and the reduced information managed by the third database when accessed by the access information. .

  The invention described in claim 14 includes the step of registering image information, sound information, and other content in a predetermined first database, and access information necessary for the user terminal to acquire the content via a network. And receiving the access information input to the user terminal from the user terminal, and access related information including at least one of personal information and access point information of the access source user And acquiring the advertisement information corresponding to the access related information together with the content corresponding to the access information to the user terminal that is the access source.

  The invention described in claim 15 is the invention described in claim 14, further comprising a step of reducing or freeing the use fee of the service based on the reduction information managed by the predetermined third database. It is characterized by.

  According to the present invention, a user can use a service at a low price by using an advertisement.

  The best mode for carrying out the present invention will be described below in detail with reference to the accompanying drawings.

  FIG. 1 is an overall configuration diagram of a service system including a service server 10 to which the present invention is applied. In FIG. 1, a service server 10, a printer 20, a user's camera-equipped mobile phone (hereinafter simply referred to as “mobile phone”) 30 and 40, a user's personal computer (hereinafter simply referred to as “PC”) 50, and an advertisement information server 60. The advertiser terminal device 70 is connected to the network 90 to form a service system.

  The service server 10 communicates with the printer 20, the mobile phones 30 and 40, the PC 50, and the advertisement information server 60 through the network 90 to create a photo print according to the user's order, and registration information related to the image to be printed. A registration service for storing (additional information) for a predetermined period, an advertisement service for distributing advertisement information together with the registration information through the network 90, and other various services.

  The printer 20 creates a photographic print 26 as shown in FIG. 2 under the control of the service server 10. A two-dimensional barcode 27 such as a QR code (registered trademark) is printed on the photographic print 26 together with the image 28 for which the print order has been placed.

  The mobile phones 30 and 40 can shoot a subject. In addition, the mobile phones 30 and 40 capture and decode the two-dimensional barcode, and access the service server 10 through the network 90 based on the decoding result. In FIG. 1, only the first mobile phone 30, the second mobile phone 40, and the PC 50 are shown, but a large number of user terminals are actually connected to the network 90.

  Hereinafter, for convenience of explanation, the mobile phone 40 and the PC 50 are user terminals for uploading images and registration information to the service server 10 possessed by the print ordering user. It is assumed that this is a user terminal for download that is received by the user to whom the print is distributed and receives download of advertisement information and registration information from the service server 10. This is done for the convenience of the following description. Actually, when the user who ordered the print has a photo print, the mobile phone 40 of the print ordering user downloads the advertisement information and the registration information from the service server 10. It is also possible to receive.

  The advertisement information server 60 provides advertisement information to the service server 10.

  The advertiser terminal device 70 is used by the advertiser to register advertisement information in the advertisement information server 60.

  The advertisement information server 60 has a database (not shown) as storage means for storing various types of advertisement information, and the advertisement information input to the advertiser terminal device 70 is stored in the database of the advertisement information server 60. be registered. The advertisement information registered in the database of the advertisement information server 60 is transmitted to the service server 10 via the network 90.

  The advertiser's terminal device 70 is also used when inputting advertisement setting information (which is a part of advertisement management information for managing advertisement information) indicating to which user to advertise. . This advertisement setting information is transmitted from the advertiser terminal device 70 to the service server 10 via the advertisement information server 60, and is registered in the database of the service server 10 as part of the advertisement management information. The advertiser can input and set, for example, the gender, location, age, and advertisement period of the advertisement target person as the advertisement setting information to the terminal device 70. Further, it is possible to input and set a charging point (one type of deduction information) when downloading advertisement information.

  FIG. 3 is a block diagram illustrating an example of a specific internal configuration of the service server 10. In FIG. 3, the service server 10 mainly includes a communication unit 11 that communicates with the printer 20, the mobile phones 30 and 40, and the PC 50 through the network 90, a control unit 12 including a CPU (Central Processing Unit), a registration information database 13, and the like. User information database 14, billing information database 15, map information database 16, and advertisement management information database 17 are configured. The databases 13 to 17 do not need to be built in the housing of the service server 10, but may be installed remotely from the service server 10 and connected to the service server 10 through the network 90 in FIG.

  The communication unit 11 communicates with a device connected to the network 90. The communication unit 11 can communicate with the mobile phones 30 and 40 and the PC 50 by HTTP (Hypertext Transfer Protocol).

  The registration information database 13 manages sound information, text information, moving image information, still image information, multimedia content, and other registration information to be downloaded to the mobile phone 30. Here, the registration information is information related to the image to be printed. The image itself to be printed is also included. The registration information is uploaded to the service server 10 together with an image from the print ordering user's mobile phone 40 or PC 50 at the time of print ordering and registered, and after the print order, from the print ordering user's mobile phone 40 or PC 50 to the service server 10. May be uploaded and registered.

  The user information database 14 stores user information related to print ordering users and photographic print distribution destination users. User information includes, for example, sex, address, and age.

  The accounting information database 15 manages information related to accounting for print ordering users and advertisers. Specifically, the billing information database 15 stores service usage fee reduction information for each advertisement target.

  Here, for example, when advertising an advertiser such as a coffee shop, a pub, or a financial business, the advertising target is the advertiser. Further, for example, the advertising target is those products or services when advertising the products or services related to the advertiser. The advertisement target may be other things.

  For example, the billing information database 15 indicates that a specific coffee shop advertisement is reduced by 20%, a specific tavern advertisement is reduced by 50%, and a specific financial industry advertisement is free charge (100 % Information) is managed. Specifically, the table information in which the advertiser ID for identifying the advertiser and the reduction rate is associated is stored. You may make it memorize | store table information in which advertisement ID which identifies advertisement information was linked | related with the reduction rate. In the following, making free charge (freeing) may also be referred to as “reduction”.

  Further, for example, the billing information database 15 manages billing points (one type of reduction information) per time when advertisement information is downloaded. Specifically, the table information in which the advertiser ID for identifying the advertiser and the charging point are associated is stored. You may make it memorize | store the table information with which advertisement ID which identifies advertisement information, and the charge point were linked | related.

  As described above, the billing information database 15 manages the service usage fee reduction information in association with each advertisement information.

  For example, the billing information database 15 manages the reduction information in association with each item (age, gender, address) of the user information. For example, the reduction rate can be managed separately for a specific product as an advertisement target in the teens, 20s, 30s, 40s or more. Specifically, for example, table information in which a reduction rate is set for each age such as teens, 20s, 30s, 40s or more is stored. You may make it memorize | store the table information by which the reduction rate was set for more detailed age classification (for example, detailed age classifications, such as the early teens, the latter half of the teens, the early 20s, the late 20s, etc.).

  For example, the accounting information database 15 can manage the reduction rate by gender. Specifically, the table information in which the reduction rate is set for each sex of male and female is stored.

  Further, for example, the billing information database 15 can manage the reduction rate by region. Specifically, the table information in which the reduction rate is set for each region is stored.

  As described above, the billing information database 15 manages the service usage fee reduction information in association with each item of personal information.

  The map information database 16 manages map information.

  The advertisement management information database 17 manages advertisement management information.

  Examples of advertisement management information are shown in FIGS. 4 (a), (b) and (c). The first table 171 shown in FIG. 4A includes, for each advertisement target, an advertisement ID, an “advertisement path” and an “advertisement target person” (gender and location) necessary for acquiring advertisement information from the advertisement information server 60. , Age) and “advertising period” are registered.

  As described above, the advertisement management information database 17 manages the advertisement information acquisition method, the advertising target, the advertisement period, and other advertisement management information for each advertisement information.

  When advertising information is presented to an unspecified user, unspecified data (for example, blank data) is set for each item (gender, location, age) of “advertisement target”.

  For example, in FIG. 4A, the line where the “advertisement ID” is “100001” and the line where the “advertisement ID” is “100002” are “gender”, “location” and “ Data specifying an advertising target person is set in all items of “age”. On the other hand, in the row where the “advertisement ID” is “100003”, the data for specifying the advertisement target person (here, the data for specifying the advertisement target person to the female) is set in the “sex”. "And" age "are set with blank data indicating unspecified. Also, in the row where the “advertisement ID” is “100004”, blank data indicating unspecified is set in all items of “sex”, “location”, and “age”.

  In addition, the second table 172 shown in FIG. 4B is a table in which an advertiser ID, a cumulative billing point, and an advertisement limit point are registered for each advertiser.

  A third table 173 shown in FIG. 4C shows a correspondence relationship between the advertiser ID and the advertisement ID.

  As described above, the advertisement management information database 17 manages various kinds of advertisement information by managing the advertisement management information.

  The advertisement management information database 17 manages advertisement designation information designated by the print ordering user (including information indicating the presence / absence of an advertisement and information indicating the selected advertisement). Specifically, the identification information id for identifying the image to be printed and the registration information, the information indicating the presence / absence of the advertisement, and the advertisement ID (or the advertiser for identifying the advertisement information when there is an advertisement) Table information associated with the advertiser ID) is stored.

  FIG. 5 is a schematic block diagram illustrating an example of a conceptual configuration of the service server 10 according to the first to third embodiments to which the present invention is applied. In FIG. 5, the service server 10 mainly includes upload means 10a, identification information issue means 10b, access information generation means 10c, print designation information creation means 10d, registration means 10e, charging means 10f, access information reception means 10g, registration information. The search unit 10h, the advertisement determination unit 10i, the advertisement information acquisition unit 10j, the editing unit 10k, the download unit 10m, and the database 10n are included.

  The upload means 10a receives order information upload via the network 90 from the mobile phone 40 or the PC 50 of the print ordering user.

  The order information to be uploaded includes images to be printed, registration information to be downloaded (sound information, video information, text information and other additional information), delivery information indicating the delivery method of the created photo print, and a print ordering user. Advertisement designation information (including information indicating the presence / absence of an advertisement and information indicating a selected advertisement) and user information (age, gender, address, etc.).

  The identification information issuing means 10b issues an identification information id for identifying registration information as well as an image to be printed. There are a case where the identification information id corresponds to the image to be printed on a one-to-one basis and a case where one identification information id corresponds to a plurality of print target images grouped for each print order.

  The access information generating unit 10c generates access information necessary for the cellular phone 30 of the user to whom the photo print is distributed to acquire registration information via the network 90. The access information includes a URL (Uniform Resource Locator) and identification information id. The URL includes communication protocol identification information (http) and the domain name of the service server 10.

  The print instruction information creating unit 10d creates instruction information for causing the printer 20 to record the access information and the image to be printed on the same print medium. The printer 20 creates a photographic print 26 in accordance with this instruction information. The recording mode of the access information is not particularly limited to the two-dimensional barcode, but for the sake of convenience of explanation, a case where the two-dimensional barcode is printed in the vicinity of the image will be described below as an example.

  The registration unit 10e registers registration information, delivery information, advertisement designation information, and user information in the database 10n in association with the identification information id.

  The billing unit 10f performs billing processing for service usage charges. Specifically, the reduction information corresponding to the advertisement information to be downloaded is searched from the database 10n, and the service usage fee is reduced or made free based on this reduction information.

  Regarding the process of collecting the service usage fee after the billing means 10f has reduced the service usage fee, collection of the usage fee on behalf of the mobile phone carrier, collection of the usage fee by credit card, electronic The collection of usage fees by money and other well-known techniques may be used, and detailed description thereof is omitted.

  The access information receiving unit 10 g receives the access information 27 input from the mobile phone 30 of the distribution destination user of the photo print 26 from the mobile phone 30. The received access information includes a URL and identification information id. Note that the input of the access information is not limited to the reading of the two-dimensional bar code in particular, and includes, for example, the case where the input is performed by operating the operation panel of the mobile phone 30; Will be described as an example.

  The registration information search means 10h searches the database 10n for the registration information associated with the identification information id received from the access source mobile phone 30 and retrieves it.

  The advertisement determination means 10 i determines advertisement information to be downloaded to the access source mobile phone 30.

  As a specific aspect of the advertisement information to be downloaded, first, selection of advertisement information is accepted at the time of image upload, and advertisement designation information indicating the selected advertisement information is associated with identification information id and stored in the database 10n. When there is an access using the photo print access information (two-dimensional barcode), the advertisement designation information is extracted from the database 10n based on the identification information id in the access information, and based on this advertisement designation information. There is a mode of determining advertisement information to be downloaded.

  Second, when accessed by access information on a photo print, the access source user information (gender, age, etc.) is received from the access source mobile phone 30, and the user information, access point, and advertisement on the database 10n are received. There is an aspect in which the advertisement information to be downloaded is determined based on management information (indicating the gender, location, and age of the user who should present the advertisement information).

  Third, user information (gender, address, age) of the photo print distribution destination input by the print ordering user who uploaded the image is stored in the database 10n in association with the identification information id, and access on the photo print is made. When accessed by information, the user information of the access source is specified based on the identification information id in the access information, and this user information and the advertisement management information on the database 10n (gender, location, There is a mode of determining the advertisement information to be downloaded based on the age).

  Fourth, there is an aspect in which the optimum advertisement information to be downloaded to the access source mobile phone 30 is determined from the advertisement information registered in the advertisement information server 60 based on the image to be printed or its additional information. is there. Specifically, the access source user is estimated based on the image to be printed or its additional information, and the estimation result of the access source user and the advertisement management information on the database 10n (the gender, location, and age of the advertisement target person are determined). To determine the advertisement information to be downloaded.

  As an aspect for estimating the access source user (access user estimation aspect), firstly, there is an aspect in which the gender and age of the main subject are estimated using a known image recognition technique based on the image to be printed. Second, when sound information is added as additional information to the image to be printed, there is a mode in which the gender and age of the main subject are estimated using a known speech recognition technology based on the sound information. . For example, the gender (female or male) and age of the main subject are estimated based on the pitch and lowness of the voice. The gender and age of the main subject may be estimated by a combination of these first and second access user estimation modes.

  The timing for estimating the access source user is not limited to the case where the service server 10 is accessed in real time when the service server 10 is accessed from the access source user's mobile phone 30, but before the access server 10 is accessed from the access source user's mobile phone 30. It may be performed in advance. For example, when an image to be printed and its additional information are uploaded, an access source user who is a download destination is estimated in advance.

  The advertisement information acquisition means 10j includes advertisement setting information as part of the advertisement management information input by the advertiser terminal device 70 (such as the gender, location, age, advertisement period, billing points per download, etc. of the advertisement target). ) Is acquired from the advertisement information server 60.

  Further, the advertisement information acquisition unit 10 j acquires advertisement information from the advertisement information server 60. When advertisement information is registered in the database 10n of the service server 10, the advertisement information acquisition unit 10j acquires advertisement information from the database 10n.

  The timing at which the advertisement information is acquired by the advertisement information acquisition unit 10j is not limited to the case where the advertisement information is acquired from the advertisement information server 60 when the service server 10 is accessed from the mobile phone 30 of the access source user. For example, the advertisement information is obtained in advance from the advertisement information server 60 and stored in the database 10n of the service server 10 (for example, the advertisement management information database 17 in FIG. 3), and the service server 10 accesses from the mobile phone 30 of the access source user. When done, the advertisement information may be acquired from the database 10n of the service server 10.

  The editing means 10k combines the advertisement information and the registration information to edit the data downloaded to the access source mobile phone 30.

  When the access information receiving means 10g receives the access information from the mobile phone 30, the download means 10m downloads the advertisement information to the access source mobile phone 30 together with the registration information corresponding to the received access information.

  The database 10n manages registration information, delivery information, advertisement designation information, and user information in association with image identification information id. In addition, it manages advertisement management information based on the advertisement setting information input by the advertiser terminal device 70.

  The correspondence between the components of the service server 10 having the conceptual configuration shown in FIG. 5 and the service server 10 having the specific configuration shown in FIG. 3 will be briefly described. The upload means 10a, the access information receiving means 10g, and the advertisement information shown in FIG. The acquisition unit 10j and the download unit 10m are mainly configured by the communication unit 11 and the control unit 12 of FIG. 3, and the identification information issuing unit 10b, the access information generation unit 10c, the print instruction information generation unit 10d, the registration unit 10e, and the registration of FIG. The information search means 10h, the advertisement determination means 10i, and the editing means 10k are mainly configured by the control unit 12 in FIG. 3, and the database 10n in FIG. 5 mainly includes the registration information database 13, the user information database 14, the billing information database 15 in FIG. Map information database 16 and advertisement management information database It is constituted by 7.

  Next, the flow of service processing in the first embodiment will be described with reference to FIG.

  In FIG. 6, the print ordering user first takes a picture of the subject using the mobile phone 40 (S101). Here, when a still image is acquired by shooting, it is possible to add the sound information input by the mobile phone 40 after shooting to the still image to be printed, and the text information input by the mobile phone 40 after shooting. It can also be added to a still image to be printed. In addition, when a moving image is acquired by shooting, it is also possible to extract a still image to be printed from the moving image, adding sound information recorded simultaneously with the shooting of the moving image to the still image to be printed, and after shooting It is also possible to add text information input with the mobile phone 40 to a still image to be printed.

  Next, the print ordering user performs a print service ordering operation using the mobile phone 40 (S102). Here, the print service is a service for creating a photo print in which an image is printed on a predetermined print medium. Specifically, an image to be printed is selected from a plurality of still images obtained by shooting, and the size and number of photo prints are input as necessary. A still image to be printed may be extracted from the moving image. It also specifies the method for delivering photo prints. For example, when the print ordering user goes directly to a specific delivery location such as a photo shop and receives it, the delivery location is designated. For example, when a delivery destination is designated and delivery is requested by mail or courier, the delivery destination is designated. In this case, the photograph is packaged and delivered to a desired distribution destination. The postcard can also request that the postcard itself be delivered to a desired distribution destination.

  Further, the print ordering user performs an ordering operation for the registration service by using the mobile phone 40 (S103). Here, in the registration service, the service server 10 registers the digital content (sound information, text information, video information, and other registration information) related to the image to be uploaded in the registration information database 13 for a predetermined period. This is a storage service. For example, when a still image obtained by shooting is a print target, it is possible to request registration of the still image and sound information and text information added to the still image. In addition, when a still image extracted from a moving image is a print target, the still image, a moving image from which the still image is extracted, sound information recorded simultaneously with the shooting of the moving image, and text information input after shooting, You can request to register as registration information. As will be described later, such registration information is downloaded to the mobile phone 30 of the user to whom the photo print is distributed. In addition to uploading and registering the registration information to the service server 10, the registration information is obtained by selecting desired template information from a plurality of template information registered in advance in the service server 10, and adding the selected template information. Only link information may be registered. For example, multimedia content in a format such as Flash (trademark) created in advance may be selected, and link information to the selected multimedia content may be registered.

  In addition, the print ordering user performs an operation for specifying an advertisement service by using the mobile phone 40 (S104). Here, the advertisement service refers to printing by downloading predetermined advertisement information together with the registration information when downloading the registration information stored in the registration information database 13 to the mobile phone 30 to which the photo print is distributed. This is a service for reducing the usage fee of the registration service to be charged to the ordering user or free charge. The fee for the reduced amount is generally charged to the advertiser. Specifically, the print ordering user operates the mobile phone 40 to select presence / absence of an advertisement, and further selects an advertisement target when selecting the presence of advertisement.

  Specifically, the service server 10 transmits advertisement service designation screen information to the mobile phone 40. Then, since a list of selectable advertisement targets is displayed on the screen of the mobile phone 40, the print ordering user performs an operation for selecting an advertisement target and a setting operation for using the advertisement service on the mobile phone 40. Do. For example, on the screen of the mobile phone 40, names or logos of advertisement targets such as coffee shops, taverns, theme parks, movies, and financial businesses are displayed in a list, and a reduction rate (20%, 50%, 100%, etc., also referred to as a discount rate). In this screen, the print ordering user selects an advertising target and designates the presence of an advertisement when using the advertising service. In this way, the advertisement information (sound information, text information, video information, still image information, multimedia content, etc.) itself is actually played back on the mobile phone 40, not only when the name or logo of the advertisement target is selected. You may make it select favorite advertisement information above.

  By the way, when the print ordering user selects the advertising target, the top priority may be what the advertising target is, while the high reduction rate may be selected with the highest priority. Specifically, considering the age and sex of the print ordering user, or the age and sex of the friend to whom the photo print is distributed, the relationship with the friend, etc. While there are people who choose to advertise, there are those who choose pub advertisements rather than coffee shop ads. In addition, there is a person who selects the one with the highest reduction rate (for example, free charge) regardless of the advertising target. In this way, the print user can select favorite advertisement information.

  Of course, the usage fee for the registration service is not limited, and the usage fee for the print service may also be reduced.

  When the print ordering user performs a predetermined transmission operation on the mobile phone 40, order information is uploaded from the mobile phone 40 to the service server 10 via the network 90 (S106). Here, the order information includes an image to be printed, registration information (sound information, text information, moving image information, etc.), advertisement designation information, and photo print delivery information. Here, the advertisement designation information includes information indicating the presence / absence of an advertisement and selection information indicating the selected advertisement information when there is an advertisement. The selection information includes an advertisement ID for identifying the advertisement information.

  Note that registration information, advertisement designation information, and delivery information can be uploaded after uploading an image to be printed, without having to be performed at the same time as uploading the image to be printed.

  Further, the case of uploading from the mobile phone 40 to the service server 10 has been described as an example, but the digital camera (not shown) is used for shooting (S101), and a recording medium on which the shot image is recorded is attached to the PC 50. The print service order operation (S102), the registration service order operation (S103), the advertisement service designation operation (S104), and the order information upload to the service server 10 (S106) may be performed by the PC 50. .

  Upon receiving the order information upload, the service server 10 issues identification information id for each image to be printed (S111). This identification information id is used for identifying registration information to be downloaded to the mobile phone 30 of the user to whom the photo print is distributed, in addition to identifying the image to be printed.

  Next, the service server 10 generates access information necessary for the cellular phone 30 to which the photo print is distributed to acquire registration information from the service server 10 via the network 90 (S112). Here, the access information includes a URL (Uniform Resource Locator) and identification information id.

  Further, the service server 10 registers the information uploaded from the mobile phone 40 or the PC 50 in the database (S113). Specifically, uploaded information such as registration information, advertisement designation information, and delivery information is registered in the database in association with the identification information id.

  Also, the image and access information are transmitted from the service server 10 to the printer 20 (S115), and a photo print 26 is created by the printer 20 (S116). Here, the access information is printed as a two-dimensional barcode 27 on the same print medium together with the image 28 to be printed.

  Further, the service server 10 performs billing processing (S117). For example, the print service usage fee is charged to the print ordering user in full, and the registration service usage fee is reduced to the advertiser based on the advertisement designation information received from the mobile phone 40. The remaining amount is charged to the print ordering user. Note that if the advertiser pays for the registration service in full, the print ordering user only has to pay the usage fee for the print service. Further, when the advertiser bears the reduced amount for the usage fee for the print service, the print ordering user only has to bear the remaining reduced amount for the print service.

  Thus, while the order information is uploaded to the service server 10, the advertising information is uploaded from the advertiser terminal device 70 to the advertising information server 60 and registered in the database of the advertising information server 60 (S121). ).

  In addition, an advertisement path necessary for the service server 10 to acquire advertisement information on the advertisement information server 60 via the network 90 is registered in the database of the service server 10 (S122).

  Next, a flow of processing when the service server 10 downloads advertisement information and registration information to the mobile phone 30 to which the photo print 26 is distributed will be described in the first embodiment.

  The user to whom the photo print 26 is distributed places the mobile phone 30 in the two-dimensional barcode reading mode, and causes the mobile phone 30 to read the two-dimensional barcode 27 on the photo print 26 (S131). Then, access information is transmitted from the mobile phone 30 to the service server 10, and the service server 10 receives this access information (S134). The received access information includes identification information id.

  The service server 10 that has received the access information extracts the identification information id included in the access information, and extracts registration information and advertisement designation information related to the extracted identification information id from the database (S135).

  Next, the service server 10 determines the advertisement information to be downloaded based on the advertisement designation information (S136), requests the advertisement information server 60 for the advertisement information based on the advertisement path, and sends the requested advertisement information to the advertisement. Obtained from the information server 60 (S137).

  Next, the service server 10 generates download data by combining the advertisement information acquired from the advertisement information server 60 with the registration information extracted from its own database (S138), and the mobile phone 30 that is the access source Downloading is performed (S139).

  The mobile phone 30 outputs the downloaded advertisement information and registration information (S141). When the advertisement information and the registration information are both voices, the voices that are the registration information (for example, the print ordering user is requested to output the voices that are the advertisement information (for example, “providing coffee is provided”). The recorded sound) is output. In addition, when the advertising information is multimedia content and the registration information is a moving image with sound, reproduction of the multimedia content that is advertising information (for example, a specific animation character advertises with an image and sound) Subsequently, a moving image with sound as registration information is reproduced. It is also possible to reproduce the advertisement information and the registration information at the same time. For example, the multimedia content as advertisement information is played and a specific animation character operates on the screen of the mobile phone 30, and at the same time, the voice as registration information can be output from the mobile phone 30. .

  If the advertisement designation information specifies that there is no advertisement, only the registration information is downloaded to the access source mobile phone 30, and the mobile phone 30 outputs only the registration information.

  Further, the service server 10 performs billing processing (S142). In this billing process, for example, the number of accesses from the mobile phone 30 is counted for each identification information id, and when the number of accesses exceeds a predetermined threshold, a process for further reducing the registration service fee is performed. Alternatively, processing for giving points corresponding to the amount of money to the corresponding print ordering user may be performed according to the number of accesses.

  Further, in the charging process (S117) when uploading from the mobile phone 40 or the PC 50, only the charge for using the print service is charged, and in the charging process (S142) when downloading to the mobile phone 30 is registered. You may make it charge only about the usage fee of a service.

  In addition, when uploading registration information, the time, image quality, number of accesses, access period, user of use, etc. of the moving image may be registered, and the charging process may be performed based on the registered information.

  Note that the present invention does not prohibit downloading only registration information, that is, no advertisement information. If the print ordering user specifies no advertisement at the time of uploading registration information, only the registration information is downloaded to the access source mobile phone 30. In this case, the registration service usage fee is not reduced in principle.

  Next, the flow of service processing in the second embodiment will be described using the flowchart of FIG.

  In FIG. 7, as in the first embodiment, the print ordering user photographs a subject with the mobile phone 40 (S201), performs an ordering operation for the print service (S202), and performs an ordering operation for the registration service (S203). ).

  In the second embodiment, the print ordering user performs an advertisement specifying operation (S204), and further performs an input operation of user information of a photo print distribution destination (S205).

  The user information includes the gender, address, age, and mobile phone number of each user. It is not always necessary to input an accurate value for age. For example, one of “10's”, “20's”, “30's”, “40's”, “50's”, etc. is specified. It may be.

  Further, without inputting the age for each photo print distribution destination, for example, if the distribution destination user has the most people in their twenties, the input of the twenties may be performed only once. Even if the gender is not input for each distribution destination of the photo prints, for example, if a majority of distribution destination users are female, the input of female may be performed only once. It is possible to not enter the age.

  When the print ordering user performs a predetermined transmission operation on the mobile phone 40, the order information is uploaded from the mobile phone 40 to the service server 10 via the network 90 (S206).

  Here, the order information includes images to be printed, registration information (sound information, text information, moving picture information, etc.), advertisement designation information, photo print delivery information, and user information of the photo print distribution destination (mobile phone number) , Age, gender). Here, the advertisement designation information includes information indicating the presence / absence of an advertisement.

  Although the case of uploading from the mobile phone 40 to the service server 10 has been described as an example, the image is taken with a digital camera (not shown) (S201), the order information is uploaded from the PC 50 by performing a predetermined operation on the PC 50. (S202, S203, S204, S205, S206).

  Upon receiving the order information upload, the service server 10 issues identification information id for each image to be printed (S211), generates access information (S212), and registers the uploaded information in the database (S213). .

  In the second embodiment, user information received from the mobile phone 40 of the print ordering user is registered in the database of the service server 10. When gender, address, age, and mobile phone number are input for each user of the photo print distribution destination, user information consisting of these gender, address, age, and mobile phone number is managed in association with identification information id. .

  Also, the image and access information are transmitted from the service server 10 to the printer 20 (S215), and a photo print 26 is created by the printer 20 (S216). Here, the access information is printed as a two-dimensional barcode 27 on the same print medium together with the image 28 to be printed.

  In addition, the service server 10 performs a billing process for the usage fee of the print service (S217).

  In this way, while the order information is uploaded to the service server 10, the advertisement information is uploaded from the advertiser terminal device 70 to the advertisement information server 60 and is stored in a database (not shown) of the advertisement information server 60. It is registered (S221).

  In addition, an advertisement path necessary for the service server 10 to acquire the advertisement information on the advertisement information server 60 via the network 90 is registered in the database of the service server 10 as part of the advertisement management information (S222). .

  Also, the advertisement setting information such as the advertising target person, the advertisement period, and the advertisement limit point is input from the advertiser terminal device 70, and the advertisement setting information is transferred to the service server 10 by the advertisement information server 60, and the advertisement management information As a part, it is registered in the database of the service server 10 (S223).

  Next, a flow of processing when the service server 10 downloads advertisement information and registration information to the mobile phone 30 to which the photo print 26 is distributed in the second embodiment will be described.

  When the cellular phone 30 of the user to whom the photo print 26 is distributed reads the two-dimensional barcode 27 on the photo print 26 (S231), the access information and the cellular phone of the cellular phone 30 are accessed from the cellular phone 30 to the service server 10. The number is transmitted, and the service server 10 receives the access information and the mobile phone number (S234). The access information includes identification information id.

  Receiving the access information and the mobile phone number, the service server 10 extracts the identification information id included in the access information, and extracts the registration information related to the extracted identification information id from the database (S235).

  Next, the service server 10 compares the mobile phone number received from the access source mobile phone 30 with the mobile phone number in the user information registered in the database. The address and age are compared with the sex, location, and age in the advertisement management information 171 specified by the advertiser, and the advertisement information to be downloaded is determined (S236).

  The service server 10 requests the advertisement information from the advertisement information server 60 and acquires the requested advertisement information from the advertisement information server 60 (S237).

  Next, the service server 10 generates download data by combining the advertisement information acquired from the advertisement information server 60 with the registration information (S238), and downloads it to the access source mobile phone 30 (S239). .

  The mobile phone 30 outputs the downloaded advertisement information and registration information (S241).

  Further, the service server 10 performs a billing process for the usage fee of the registration service (S242).

In the billing process of the second embodiment, the advertisement information to be downloaded is determined based on the user information (gender, address, age) of the access source user, the reduction information corresponding to the downloaded advertisement information is searched, and the search result A reduction process is applied according to. For example, based on the first table information 171 shown in FIG. 4 (a), male, Yokosuka City, Kanagawa Prefecture (or Hashimizu 1-chome, Yokosuka City, Kanagawa Prefecture), 20s to 30s, and January 1, 2003 When there is an access from the mobile phone 30 of the user who meets the condition of December 15, 2003 from the date, the advertisement information whose advertisement ID is “100001” is acquired from the advertisement information server 60 based on the advertisement path, A reduction process is performed based on the reduction information downloaded to the access source mobile phone 30 and associated with the advertisement information. On the other hand, based on the third table information 173 shown in FIG. 4C, the advertiser ID “988” associated with the advertisement ID “100001” is specified, and the second table shown in FIG. In the information 172, the accumulated billing point of the corresponding advertiser ID “988” is added according to the number of accesses or the number of users who have accessed. In addition, women, Kitahiroshima City, Hokkaido (or 3-chome, Hiroba-cho, Kitahiroshima City, Hokkaido), 40's to 50's, and users' mobile phones that meet the conditions of January 1, 2003 to February 15, 2003. When accessed from the telephone 30, the advertisement information with the advertisement ID “100002” is acquired from the advertisement information server 60 based on the advertisement path, downloaded to the access source mobile phone 30, and associated with the advertisement information. Reduction processing is performed based on the reduction information. On the other hand, based on the third table information 173 shown in FIG. 4C, the advertiser ID “989” associated with the advertisement ID “100002” is specified, and the second table shown in FIG. In the information 172, the accumulated billing point of the corresponding advertiser ID “989” is added according to the number of accesses (or the number of users who have accessed). The reduced amount of the service usage fee is charged to the advertiser based on the second table shown in FIG.

  Next, the flow of service processing in the third embodiment will be described using the flowchart of FIG.

  In FIG. 8, as in the first embodiment, the print ordering user takes a picture of a subject with the mobile phone 40 (S301), performs a print service order operation (S302), a registration service order operation (S303), And an advertisement designation operation is performed (S304). When a predetermined transmission operation is performed, order information is uploaded from the mobile phone 40 to the service server 10 through the network 90 (S306). Here, the order information includes an image to be printed, registration information (sound information, text information, moving image information, etc.), advertisement designation information, and photo print delivery information. Here, the advertisement designation information includes information indicating the presence / absence of an advertisement.

  The order information may be uploaded from the PC 50 (S302, S303, S304, S306) by photographing with a digital camera (not shown) (S301).

  Upon receiving the order information upload, the service server 10 issues identification information id for each image to be printed (S311), generates access information (S312), and registers the uploaded information in the database (S313). . Also, the image and access information are transmitted from the service server 10 to the printer 20 (S315), and a photo print 26 is created by the printer 20 (S316). Here, the access information is printed as a two-dimensional barcode 27 on the same print medium together with the image 28 to be printed. Then, the service server 10 performs a billing process for the usage fee of the print service (S317).

  In this way, while the order information is uploaded to the service server 10, the advertisement information is uploaded from the advertiser terminal device 70 to the advertisement information server 60 and is stored in a database (not shown) of the advertisement information server 60. It is registered (S321).

  Further, an advertisement path necessary for the service server 10 to acquire the advertisement information on the advertisement information server 60 via the network 90 is registered in the database of the service server 10 as part of the advertisement management information (S322). .

  Also, the advertisement setting information such as the advertising target person, the advertising period, and the advertising limit point is inputted from the advertiser terminal device 70, and the setting information is transferred to the service server 10 by the advertising information server 60, and one piece of the advertising management information. Are registered in the database of the service server 10 as a part (S323).

  Here, the terminal device 70 accepts a setting as to whether a specific person is an advertising target or an unspecified person is an advertising target. Further, when a specific person is an advertisement target person, the terminal device 70 accepts the setting of the sex, place, and age of the advertisement target person. The setting of “specific” or “unspecified” is accepted for each item of “sex”, “location”, and “age”. For example, if it is desired that only women be targeted for advertising but the location and age are not specified, “gender” is set to female and the location and age are set to “unspecified”.

  Note that the advertisement management information that can be set from the terminal device 70 of the advertiser is not limited to the setting of the advertising target person, and for example, an “advertisement limit point” shown in FIG. 4B can also be set.

  When advertisement information and advertisement setting information (which is a part of advertisement management information) are input from the advertiser terminal device 70, the database of the service server 10 stores the information shown in FIGS. 4A, 4B, and 4C. Table information as shown in FIG.

  The information that can be input by the advertiser terminal device 70 is not limited to the advertisement information and the advertisement management information. The service usage fee reduction information may be input by the advertiser terminal device 70, transferred to the service server 10 by the advertisement information server 60, and registered in the database of the service server 10 as part of the billing information. .

  Next, a flow of processing when the service server 10 downloads advertisement information and registration information to the mobile phone 30 to which the photo print 26 is distributed will be described in the third embodiment.

  When the mobile phone 30 of the user to whom the photo print 26 is distributed reads the two-dimensional barcode 27 on the photo print 26 (S331), the mobile phone 30 accesses the service server 10 in advance to access information and the mobile phone 30. The registered user information (which is personal information of the user to whom the photo print is distributed) and access point information indicating the current position detected by the mobile phone 30 are transmitted, and these access information, user information, and access point are transmitted. The service server 10 receives the information (S334). The access information includes identification information id.

  The service server 10 that has received the access information, the user information, and the access point information extracts the identification information id included in the access information, and extracts the registration information related to the extracted identification information id from the database (S335).

  In addition, the service server 10 uses the user information (gender, age, etc.) and access point information received from the access source mobile phone 30 and the advertisement management information (gender, location, age) managed in its own database. Based on this, the advertisement information to be downloaded is determined (S336), the advertisement information is requested from the advertisement information server 60, and the requested advertisement information is acquired from the advertisement information server 60 (S337).

  Next, the service server 10 generates download data by combining the advertisement information acquired from the advertisement information server 60 with the registration information (S338), and downloads it to the access source mobile phone 30 (S339). . The mobile phone 30 outputs the downloaded advertisement information and registration information (S341).

  Note that, even when the service server 10 cannot acquire the user's personal information and access point information from the mobile phone 30, the advertisement information in which an unspecified person is set as an advertisement target based on the advertisement management information. Downloads advertisement information to the mobile phone 30 of an unspecified person.

  Further, the service server 10 performs a billing process for the usage fee of the registration service (S342).

  In the third embodiment, the advertisement information to be downloaded is determined based on the user information (gender, age) uploaded from the mobile phone 30 of the access source user and the access point, and the reduction information corresponding to the downloaded advertisement information Is searched, and a reduction process according to the search result is performed.

  If the access point information is a mobile phone having a position detection function using GPS (Global Positioning System), the position information detected using the GPS is transmitted to the service server 10 as access point information. To do. For example, when accessing in Nakameguro, access point information indicating the Nakameguro is transmitted to the service server 10, and advertisement information of delicious pizzerias in the vicinity thereof is combined with the registration information and downloaded. For example, after advertisement information relating to delicious pizza flows, sound information as registration information is reproduced.

  In addition, for example, when an advertiser has set a specific female information magazine CM for a woman in the early 20s as an advertising target, only the woman's mobile phone 30 in the early 20s will receive the woman. Information magazine commercials are played.

  Further, for example, in the case of an advertisement for an attraction of a theme park, information on the attraction or congestion information may be sent.

  Further, when the advertisement content is so-called “R designation”, it is possible to prevent the advertisement from flowing to the mobile phone 30 of the user under 18 years old.

  FIG. 9 is a schematic block diagram illustrating an example of a conceptual configuration of the service server 10 as the fourth embodiment. The service server 10 mainly includes an input unit 100a, an identification information issuing unit 10b, an access information generating unit 10c, a print instruction information creating unit 10d, an access information output instruction unit 100d, a registration unit 10e, a charging unit 10f, and an access information receiving unit. 10g, registration information search means 10h, advertisement determination means 10i, advertisement information acquisition means 10j, editing means 10k, download means 10m, and database 10n. In FIG. 9, the same reference numerals are given to the components shown in FIG. 5, and detailed description thereof is omitted.

  The service server 10 according to the fourth embodiment performs services based on the order of photo prints already described in the first to third embodiments, and also provides digital contents (not related to photo print orders). (Hereinafter, simply referred to as “content”). In addition, the description about the already demonstrated function is abbreviate | omitted.

  The input unit 100a has a function of receiving the order information of the photo print that the upload unit 10a shown in FIG. 5 has, and inputs various contents (also referred to as “registration information”) that are not related to the photo print. Has a function to accept.

  Examples of content input to the input unit 100a include moving image information such as television programs, movies, and music videos. Not limited to such moving image information, various contents such as sound information, text information, and vector graphics animation information are input to the input means 100a.

  As an aspect which inputs a content into the input means 100a, the aspect which inputs via the network from PC50 of a content creator, the aspect which inputs the content produced | generated with the mobile phone 40 of the general user from the mobile phone 40 via a network, A mode of inputting via a removable medium (not shown) such as a memory card or an optical disk may be used.

  In addition to the content being input to the input means 100a, advertisement designation information (information indicating presence / absence of advertisement, selection information of advertisement, etc.), delivery information of content (information indicating an output method of access information) as necessary Etc.), and user information (age, sex, address, etc.) of the download destination of the content is input.

  When content is input to the input unit 100a, the identification information issuing unit 10b issues identification information id for identifying the content. The access information generation unit 10 generates access information necessary for the mobile phone 30 of the user to whom the content is downloaded to acquire the content via the network. Here, the access information includes the identification information id issued by the identification information issuing means 10b.

  The access information output instruction unit 100d instructs the mail server 200 or the printer 20 to output the access information generated by the access information generation unit 10c.

  For example, the access information output instruction unit 100d creates an e-mail addressed to the user to which the access information is attached, and transmits the e-mail to the mail server 200 as the access information output unit. The access information output instruction unit 100d creates, for example, instruction information for recording the access information as a two-dimensional barcode on a predetermined recording medium, and transmits the instruction information to the printer 20 as the access information output unit.

  The registration unit 10e registers the content, the advertisement designation information, and the delivery information in the database 10n in association with the identification information id.

  The access information receiving unit 10g receives from the access source mobile phone 30 the access information input to the mobile phone 30 and access related information including at least one of personal information and access point information of the access source user. .

  The registered information search means 10h, as content acquisition means, selects and acquires content corresponding to the access information from the database 10n based on the access information received from the mobile phone 30.

  The advertisement determination unit 10i determines advertisement information corresponding to the access related information based on the access related information received from the mobile phone 30 and the advertisement management information managed in the database 10n.

  The advertisement information acquisition unit 10j selects and acquires the advertisement information corresponding to the access related information received from the mobile phone 30 from the advertisement information server 60 or the database 10n based on the determination result of the advertisement determination unit 10i.

  The editing unit 10k combines the content acquired by the registered information search unit 10h and the content acquired by the advertisement information acquisition unit 10j, and edits the data downloaded to the access source mobile phone 30.

  The download unit 10m downloads the download data edited by the editing unit 10k to the mobile phone 30 that is the access source.

  The charging unit 10f searches the database 10n for reduction information corresponding to the advertisement information to be downloaded, and reduces or frees the usage fee for services related to content registration and content distribution based on the reduction information.

  The correspondence between the service server 10 having the conceptual configuration shown in FIG. 9 and the service server 10 having the specific configuration shown in FIG. 3 will be briefly described. The input unit 100a, the access information receiving unit 10g, and the advertisement information acquiring unit 10j shown in FIG. The download unit 10m is mainly composed of the communication unit 11 and the control unit 12 in FIG. 3, and includes the identification information issuing unit 10b, the access information generation unit 10c, the print instruction information creation unit 10d, the access information output instruction unit 100d, and the registration in FIG. Means 10e, registration information search means 10h, advertisement determination means 10i, and editing means 10k are mainly constituted by the control unit 12 in FIG. 3, and the database 10n in FIG. 9 mainly includes the registration information database 13, the user information database 14, and the accounting in FIG. Information database 15, map information database 16, and advertising tube It is constituted by information database 17.

  An exemplary flow of service processing in the fourth embodiment will be described with reference to the explanatory diagram of FIG.

  In FIG. 10, a registration service ordering operation is performed in the PC 50 (S403).

  Here, the registration service is a service for storing content received from the content creator's PC 50 or the like in the database 10n of the service server 10 for a predetermined period and delivering it to the mobile phone 30 of a general user.

  Also, an advertisement service designation operation is performed on the PC 50 (S404).

  Here, when the content managed in the database 10n of the service server 10 is downloaded to the user's mobile phone 30 as the download destination of the content, the advertisement service downloads predetermined advertisement information together with the content. This is a service for reducing or free-charging (free) the usage fee to be charged for the user at the download destination.

  When a predetermined transmission operation is performed, order information including content, advertisement designation information, and delivery information is uploaded from the PC 50 to the service server 10 (S406).

  Here, the advertisement designation information includes information indicating the presence / absence of an advertisement. The delivery information includes information indicating an access information output method.

  The content may be uploaded from the mobile phone 40 of a general user who desires to register the content (S403, S404, S406).

  Upon receiving the order information upload, the service server 10 issues identification information id for each content (S411), generates access information (S412), and registers the uploaded information in the database 10n (S413).

  The access information is output by a method designated based on the delivery information (S414). For example, when distributing access information by e-mail, an e-mail attached with the access information is transmitted to the mail server 200. When distributing access information converted into a two-dimensional barcode, the printer 20 is instructed to output the access information converted into a two-dimensional barcode.

  In this way, while order information including content is input to the service server 10, advertisement information is uploaded from the advertiser terminal device 70 to the advertisement information server 60 and registered in the database of the advertisement information server 60. (S421). In addition, an advertisement path necessary for the service server 10 to acquire advertisement information on the advertisement information server 60 via the network 90 is registered in the database of the service server 10 (S422). Also, the advertisement setting information such as the advertising target person, the advertisement period, and the advertisement limit point is input from the advertiser terminal device 70, and the advertisement setting information is transferred to the service server 10 by the advertisement information server 60, and the advertisement management information As a part, it is registered in the database of the service server 10 (S423).

  Next, a flow of processing when the service server 10 downloads advertisement information and content to the mobile phone 30 in the fourth embodiment will be described.

  When the access information is input from the mobile phone 30 of the user who is the content download destination (S431), the access information and the user information (registered in advance in the mobile phone 30) from the mobile phone 30 to the service server 10 are stored. And the access point information indicating the current position detected by the mobile phone 30 and the service server 10 receives the access information, user information and access point information. (S434). The access information includes identification information id.

  The service server 10 that has received the access information, user information, and access point information extracts the identification information id included in the access information, and selects content (registration information) related to the extracted identification information id from the database 10n. Obtain (S435).

  The service server 10 also receives user information (gender, age, etc.) and access point information received from the access source mobile phone 30, and advertisement management information (gender, location, age) managed in the database 10n of the service server 10. The advertisement information to be downloaded is determined (S436), the advertisement information is requested from the advertisement information server 60, and the requested advertisement information is selected and acquired from the advertisement information server 60 (S437).

  Next, the service server 10 generates download data by combining the advertisement information acquired from the advertisement information server 60 with the content (registration information) (S438), and downloads it to the access source mobile phone 30. (S439). The mobile phone 30 outputs the downloaded advertisement information and registration information (S441).

  Even if the service server 10 cannot acquire the user's personal information and access point information from the mobile phone 30, the service server 10 does not accept advertisement information in which an unspecified person is set as an advertising target based on the advertisement management information. The advertisement information is downloaded to the mobile phone 30 of a specific person.

  Further, the service server 10 performs a billing process for the usage fee of the registration service (S442).

  In the first to fourth embodiments, the case where the access information is recorded on the photographic print 26 as a two-dimensional barcode has been described as an example. However, the present invention is not limited to this, and the access information is formed on a sheet. You may make it write in an IC tag. In this case, the printer 20 is provided with a wireless writing unit for wirelessly writing access information on an IC tag (also referred to as RFID: Radio Frequency Identification). In addition, the mobile phone is provided with wireless reading means for wirelessly reading access information from the IC tag.

  Further, the access information may be recorded by being embedded as digital watermark information in the image of the photographic print 26. In this case, the mobile phone has a function of reading digital watermark information.

  Moreover, not only a mobile phone but PDA (Personal Digital Assistants) and other communication terminals may be used.

  In addition, the present invention is not limited to the examples illustrated in the drawings and the examples described as the embodiments, and it goes without saying that the present invention may be implemented with appropriate design changes and improvements according to the gist of the present invention.

Overall configuration diagram of a service system including a server to which the present invention is applied Figure showing an example of a photo print The block diagram which shows the example of the specific internal structure of the server of 1st Embodiment thru | or 3rd Embodiment to which this invention is applied. Explanatory drawing showing an example of advertisement management information Schematic block diagram showing an example of a conceptual configuration of a server to which the present invention is applied Explanatory drawing which shows the flow of the service processing in 1st Embodiment Explanatory drawing which shows the flow of the service processing in 2nd Embodiment. Explanatory drawing which shows the flow of the service processing in 3rd Embodiment The block diagram which shows the example of the specific internal structure of the server of 4th Embodiment to which this invention is applied. Explanatory drawing which shows the flow of the service processing in 4th Embodiment

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 ... Service server, 10a ... Upload means, 10b ... Identification information issuing means, 10c ... Access information generation means, 10d ... Print instruction information creation means, 10e ... Registration means, 10f ... Billing means, 10g ... Access information reception means, 10h Registration information search means, 10i ... Advertisement determination means, 10j ... Advertisement information acquisition means, 10k ... Editing means, 10m ... Download means, 10n ... Database, 11 ... Communication part, 12 ... Control part, 13 ... Registration information database, 14 ... User information database, 15 ... Billing information database, 16 ... Map information database, 17 ... Advertising management information database, 20 ... Printer, 26 ... Photo print, 27 ... 2D barcode (access information), 28 ... Image, 30 ... Photo print distribution user's mobile phone, 40 ... ordering user's Band telephone, 50 ... personal computer (PC), 60 ... advertisement information server, 70 ... advertiser terminal device 90 ... network, 100a ... input unit, 100d ... access information output instruction unit

Claims (15)

An upload means for accepting uploads of images to be printed;
A first database for managing additional information related to the image;
Access information generating means for generating access information necessary for the user terminal to acquire the additional information via a network;
Print instruction information creating means for creating instruction information for recording the access information and the image on the same print medium by a predetermined printer;
Access information receiving means for receiving, from the user terminal, access information input to the user terminal based on the print medium;
A second database for managing advertising information;
Download means for downloading the advertisement information to the access source user terminal together with additional information corresponding to the access information when the access information is received from the user terminal;
A server characterized by comprising: A third database for managing service charge reduction information in association with each advertisement information;
Billing means for performing billing processing of service usage charges,
The upload unit accepts selection of advertisement information to be downloaded to an access source user terminal from advertisement information managed by the second database when the image is uploaded,
2. The server according to claim 1, wherein the billing unit reduces or frees a service usage fee based on reduction information corresponding to the selected advertisement information. The access information receiving means receives age, gender and other personal information from the access source user terminal,
2. The download unit according to claim 1, wherein the download unit selects advertisement information based on personal information of the access source user received from the access source user terminal and downloads the advertisement information to the access source user terminal. Server. A third database for managing service charge reduction information in association with each item of age, gender and other personal information;
Billing means for reducing or freeing the service usage fee based on the personal information of the access source user received from the access source user terminal and the reduced information managed by the third database;
The server according to claim 1 or 3, further comprising:   The server according to claim 1, wherein the download unit selects advertisement information based on an access point of an access source user terminal and downloads the advertisement information to the access source user terminal. A third database for managing service charge reduction information in association with map information;
Billing means for reducing or freeing the use fee of the service based on the access point of the access source user terminal and the reduction information managed by the third database;
The server according to claim 1, further comprising: A third database for managing personal information of the access source user registered by the user who uploaded the image;
The download unit selects advertisement information based on personal information managed by the third database and downloads the advertisement information to the access source user terminal when access is received from the access source user terminal. The server according to claim 1. A third database for managing personal information of users registered by the user who uploaded the image;
A fourth database for managing service charge reduction information in association with items of age, gender, address and other personal information;
Billing means for reducing or freeing a usage fee based on information managed by the third and fourth databases when receiving access information from an access source user terminal;
The server according to claim 1, further comprising: A step of accepting upload of an image to be printed;
Registering additional information related to the image in a first database;
Generating access information necessary for the user terminal to acquire the additional information via a network;
Creating instruction information for recording the access information and the image on the same print medium by a predetermined printer;
Receiving from the user terminal access information input to the user terminal based on the print medium;
Obtaining advertisement information managed by a predetermined second database;
When receiving the access information from the user terminal, downloading the advertisement information together with additional information corresponding to the access information to the user terminal of the access source;
A service method comprising:   10. The service method according to claim 9, further comprising a step of reducing or freeing a service usage fee based on the reduction information managed by a predetermined third database. Input means for inputting image information, sound information, and other contents;
A first database for managing the content input to the input means;
Access information output instruction means for instructing output of access information necessary for the user terminal to acquire the content via the network;
An access information receiving means for receiving the access information input to the user terminal from the user terminal and acquiring access related information including at least one of personal information and access point information of the access source user;
A second database for managing advertising information;
Download means for downloading the advertisement information corresponding to the access related information together with the content corresponding to the access information to the user terminal of the access source;
A server characterized by comprising: A third database for managing service charge reduction information in association with each advertisement information;
Billing means for performing billing processing of service usage charges,
The input means accepts selection of advertisement information to be downloaded to an access source user terminal from advertisement information managed by the second database;
12. The server according to claim 11, wherein the billing unit reduces or frees the service usage fee based on the reduction information corresponding to the selected advertisement information. A third database for managing service charge reduction information in association with each item of the access related information;
Billing means for reducing or freeing the use fee of the service based on the access related information and the reduced information managed by the third database when accessed by the access information from the access source user terminal;
The server according to claim 11, comprising: Registering image information, sound information, and other content in a predetermined first database;
Instructing output of access information necessary for the user terminal to acquire the content via a network;
Receiving the access information input to the user terminal from the user terminal, and acquiring access related information including at least one of personal information and access point information of the user of the access source;
Downloading advertisement information corresponding to the access related information together with the content corresponding to the access information to the user terminal of the access source;
A service method comprising: The service method according to claim 14, further comprising a step of reducing or freeing a service usage fee based on the reduction information managed by a predetermined third database.

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