KR20070046243A - Advertisement system using utility program and method the same - Google Patents

Abstract

The present invention relates to an advertisement system using a utility program and a method thereof, comprising: a plurality of user terminals including a PC or a mobile terminal; And a program storage unit storing utility programs provided to the plurality of user terminals. A product image storage unit for receiving and storing an image of a product to be advertised from an advertiser wanting a product advertisement to the user terminals; A user interface generator for generating a user image of the stored utility program as the product image; A program transmitter configured to transmit the utility program generated with the user interface to the plurality of user terminals in response to a request of the plurality of user terminals; And an update management unit configured to receive the advertisement contents to be added from the advertiser or to receive the added functions from the program storage unit, to generate update contents, and to transmit the generated update contents to the plurality of user terminals. And a system.

Program, advertising, product, user interface, program

Description

Advertisement System Using Utility Program And Method The Same

1 is a block diagram of an advertising system using a utility program according to an embodiment of the present invention.

2 is a block diagram of a program operation system according to an embodiment of the present invention.

3 is a processing flowchart of an advertisement method using a utility program according to an embodiment of the present invention.

4 is a flowchart illustrating an advertisement method using a utility program according to an embodiment of the present invention.

5A-5C are exemplary diagrams of a utility program according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100a, 100b, 100c: user terminal 200: mobile communication network

300: Internet 400: program operation system

410: program storage unit 420: advertising image storage unit

430: user interface generation unit 440: program transmission unit

450: control unit 460: update management unit

470: billing management

The present invention relates to an advertising system and method, and more particularly to an advertising system and method using a utility program.

With the recent increase in computer penetration, various fields of work are being done through computers. In addition, computer technology is being developed to meet the needs of various users, and the amount of work and data processed by the computer is increasing. Accordingly, various kinds of utility programs for making a computer easier and more efficient are produced and distributed. Utility program is a general term for software required for program writing or computer operation.

Some of the above-mentioned utility programs are freeware that the user does not have to pay for using the program. However, in order to provide more advanced functions, there are many cases in which the user has to pay separately. For example, recently used malicious code healing programs are provided free of charge to search for malicious codes, but a certain cost must be paid to heal the detected malicious codes.

However, general users tend to prefer free utility programs, so paid utility programs are more likely to be illegally provided through Wares or shared programs than through formal procedures.

Therefore, the producer who produced the utility program cannot recover the effort and cost required to produce the program, and there is a problem that continuous development is not made. Therefore, there is a need to find a way to effectively provide the utility program to the user and recover the production cost.

On the other hand, in recent years, the importance of advertising the product as much as the production of the product has been emphasized. In particular, as buyers are more interested in the function of the product as well as the design, making the appearance of the product to many people is a great help to stimulate the company's image and continuous purchase desire.

In addition, according to the development of the Internet, the advertising activities for products mainly made offline have been transferred to online, and thus various forms of advertising methods are utilized.

Representative of these is an advertising method using an advertising banner or a pop-up window. According to this method, an advertisement banner or a pop-up window that can be linked to a website that introduces a product to be advertised on a website screen is installed and the user can move to the website of the product. However, in recent years, too many advertisement banners or pop-up windows are set, which slows down the connection speed of a web site and causes inconvenience to users. In addition, advertising banners or pop-up windows often have similar formats and do not provide additional functions other than advertisements, and thus are often insufficient to effectively advertise products to users.

Therefore, it is necessary to review the advertising method that can induce the user's interest and effectively advertise the product while minimizing the inconvenience of the user.

The present invention is to solve the above problems, an object of the present invention is a plurality of user terminals after shaping and storing the user interface of the utility program stored in the program operation system to the image of the product to be advertised according to the request of the advertiser By providing to the program operating system, the program management system can obtain advertising costs from the advertiser, recover the product development cost, distribute the program widely, and the user can receive the utility program for free, and the advertiser naturally exposes the product to the user. It is to provide an advertising system and advertising method using a utility program that can maximize the advertising effect.

According to an embodiment of the present invention, the program management system calculates the advertising cost from the number of times the utility program is downloaded, used, or updated to the plurality of user terminals, thereby making it difficult to separate a plurality of user terminals. It is to provide an advertising system and advertising method using a utility program that can calculate the advertising cost without requesting data.

In order to achieve the above object, the advertising system using the utility program according to the present invention comprises a plurality of user terminals including a PC or a mobile terminal; And a program storage unit storing utility programs provided to the plurality of user terminals. A product image storage unit for receiving and storing an image of a product to be advertised from an advertiser wanting a product advertisement to the user terminals; A user interface generator for generating a user image of the stored utility program as the product image; A program transmitter configured to transmit the utility program generated with the user interface to the plurality of user terminals in response to a request of the plurality of user terminals; And an update management unit configured to receive the advertisement contents to be added from the advertiser or to receive the added functions from the program storage unit, to generate update contents, and to transmit the generated update contents to the plurality of user terminals. And a system.

In addition, the advertising method using a utility program according to the present invention comprises a first step of receiving an image of a product to be advertised from the advertiser wants to advertise a plurality of user terminals including a PC or a mobile terminal; A second step of generating a user interface of the utility program as an image of the product to be advertised; A third step of transmitting the utility program generated with the user interface to the plurality of user terminals in response to a request of the plurality of user terminals; And a fourth step of generating updated contents by receiving the advertisement contents to be added from the advertiser or receiving the added function of the utility program, and transmitting the updated contents to the plurality of user terminals. .

The above and other objects and features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement system using a utility program according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement system using the utility program according to the present invention includes a plurality of user terminals 100a, 100b and 100c and a program operation system 400 for providing a utility program to the user terminals. Through such a configuration, the program operation system 400 generates and provides an image of a product desired by an advertiser as a user interface to a utility program provided to the plurality of user terminals 100a, 100b, and 100c.

In this case, when the plurality of user terminals are PCs 100c, that is, information processing terminals, the plurality of user terminals are connected to the program operation system 400 through the Internet 300, and the user terminals 100a and 100b are mobile communication services. In the case of a mobile terminal based on the mobile communication terminal, the mobile terminal is connected to the program operation system 400 through the mobile communication network 200 of the mobile communication network.

2 is a block diagram of a program operation system according to an embodiment of the present invention.

The program operation system 400 may include a program storage unit 410, an advertisement image storage unit 420, a user interface generator 430, a program transmitter 440, and a controller 450.

The program storage unit 410 stores utility programs necessary for program input or computer operation of the plurality of user terminals 100a, 100b, and 100c. The program storage unit 410 may store both a utility program before the user interface is generated and a utility program in which the user interface is generated as an image of a product to be advertised. Examples of such utility programs may include antivirus and computer antivirus programs such as malware detection and healing programs, MP3 or video players, messenger programs, and various document editing programs.

In this case, the utility program may be freeware that is provided free of charge or shareware that requires a payment after a predetermined period of time. In the case of shareware, the plurality of user terminals 100a, 100b, and 100c are provided with a utility program free of charge, instead of the advertiser paying the amount, and the image of the product is used in the user interface of the utility program. The advertisement is made.

The generated utility program may be downloaded from the program operation system 400 or may be downloaded from the homepage operated by the advertiser.

The advertisement image storage unit 420 receives an image of a product to be advertised from an advertiser and stores the image to be used in a user interface of the utility program. The product used in the advertisement can be a variety of products, and the image of the product may be changed periodically or aperiodically.

The user interface generator 430 generates a user image of the generated utility program as a product image stored in the advertisement image storage 420. That is, by making the user interface of the utility program required by the user as the image of the product to be advertised, the image of the product can be naturally imprinted on the user, and the utility program stored in the program operation system 400 can be widely distributed. will be. An example of a utility program using an image of an advertisement product as a user interface will be described later with reference to FIGS. 5A to 5C.

The program transmitter 440 transmits a program in which a user interface is generated according to a request of the plurality of user terminals 100a, 100b and 100c, that is, a utility program download request.

The controller 450 controls a function of generating a user interface of the utility program stored in the program storage unit 430 of the user interface generator 430 based on the external image of the product stored in the advertisement image storage unit 420. do. In addition, the number of times that the utility program in which the user interface is generated is transmitted to the plurality of user terminals, the number of times of use, or the number of times of updating is stored.

In addition, the program operation system 400 may further include an update manager 460. The update manager 460 transmits new advertisement contents from an advertiser or transmits the updated contents of the utility program in the program storage unit 410 to the plurality of user terminals 100a, 100b, and 100c. .

At this time, the update period may be set in advance in the plurality of user terminals (100a, 100b, 100c). Although the update is preferably performed whenever the power of the plurality of user terminals 100a, 100b, and 100c is turned on, an update period preset to the plurality of user terminals 100a, 100b, and 100c or the plurality of user terminals. Updates may be made at the request of (100a, 100b, 100c).

The updated content may include a function of the utility program, as well as a new user interface based on event information provided by the advertiser, advertisement content of a new product or service, and an appearance image of the new product.

In addition, the program operation system 400 may further include a billing management unit 470 that manages billing to bill the advertiser for the use cost when the utility program is shareware.

The billing manager 470 may measure the number of updates of the update manager 460 to provide a billing system without requiring a separate request from the plurality of user terminals 100a, 100b, and 100c or checking user information. . That is, when the power of the plurality of user terminals 100a, 100b, 100c is turned on, or when there is an update request from the user, or according to a preset update period, the update is performed. Can be done. In addition, the number of times the utility program is transmitted from the program transmitter 440 to the plurality of user terminals 100a, 100b, and 100c or the number of times the utility program is used in the plurality of user terminals 100a, 100b, and 100c. Charging may be from.

Each component described above is logically and functionally divided for convenience of description, and each component may be implemented as a single program or logic circuit without being physically distinguished, and each component on the network It will be apparent to those skilled in the art that they may be implemented in a distributed fashion.

3 and 4 are flowcharts of an advertisement method using a utility program according to an embodiment of the present invention. At this time, it is assumed that the utility program in which the user interface is not generated is stored in the program storage unit 410 in advance.

First, the advertisement image storage unit 420 receives an image of a product to be advertised from the advertiser and stores it in shape (S11).

Next, the user interface generation unit 430 generates a user interface of the utility program as a product image stored in the advertisement image storage unit 420 (S13).

Next, the utility program in which the user interface is generated is stored in the program storage unit 410 (S15).

Next, the program transmitter 440 transmits a utility program in which a user interface is generated in response to a request of the plurality of user terminals 100a, 100b, and 100c to the plurality of user terminals 100a, 100b, and 100c. (S17).

Next, the update management unit 460 performs an update when an update occurs, that is, when there is an update regarding a utility program or an update regarding an advertisement from an advertiser (S19). Such an update may be performed when the power of the plurality of user terminals 100a, 100b, and 100c is turned on, when there is an update request from the user, or according to a preset update period.

Finally, the charging is made in the charging management unit 470 (S21). In the charging step, charging may be performed by counting the number of program transmissions, the number of program usages, or the frequency of updating.

5A to 5C are exemplary views of a utility program according to an embodiment of the present invention. The drawing shows an example of a computer vaccine program among utility programs, but other programs may be applied. In addition, although the case where the utility program is transmitted to the PC (100c) of the user terminal is shown, it can be applied to the mobile communication terminals (100a, 100b) in addition to the PC.

As described above, the user interface of the utility program is the same as the image of the product to be advertised. Specifically, FIG. 5A illustrates a case of advertising a mobile phone, FIG. 5B illustrates a case of advertising a television, and FIG. 5C illustrates a case of advertising a refrigerator.

The user interface preferably includes a display unit 101 for displaying a utility program operation state and an operation unit 102 for controlling the operation of the utility program.

In addition, as shown in the display unit 101, the screen is divided into an upper portion 101a and a lower portion 101a, the operating state of the utility program is displayed on the upper portion 101a, and the lower portion 101b of the product to be advertised. Ad captions may be displayed. Although not shown, the advertisement subtitle of the product may not be displayed separately from the display unit, but may be displayed with a separate auxiliary display unit on the operation unit 102.

The operation unit 102 includes keys for controlling the operation of the utility program. Among the keys, a setting key that can be directly connected to a homepage URL operated by an advertiser and a setting key that can participate in an event provided by the advertiser are provided. May be included.

As described above, according to the present invention, the user interface of the utility program stored in the program management system is stored in the form of an image of a product to be advertised according to the request of the advertiser, and then provided to the plurality of user terminals. You can get advertising costs from the company, recover product development costs, distribute the program widely, and get free utility programs for your users, and advertisers can naturally expose your products to users to maximize your advertising effectiveness. .

In addition, the program operating system calculates the advertising cost from the number of times the utility program is downloaded, used, or updated to the plurality of user terminals, so that the advertising cost without cumbersome procedures or separate data requests to the plurality of user terminals. Can be calculated.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications, changes, additions, etc. are the scope of the claims Should be seen as belonging to.

Claims (10)

A plurality of user terminals, including a PC or a mobile terminal; And A program storage unit for storing utility programs provided to the plurality of user terminals; A product image storage unit for receiving and storing an image of a product to be advertised from an advertiser wanting a product advertisement to the user terminals; A user interface generator for generating a user image of the stored utility program as the product image; A program transmitter configured to transmit the utility program generated with the user interface to the plurality of user terminals in response to a request of the plurality of user terminals; And an update management unit configured to receive the advertisement contents to be added from the advertiser or to receive the added functions from the program storage unit, to generate update contents, and to transmit the generated update contents to the plurality of user terminals. Advertising system using a utility program comprising a system. The system of claim 1, wherein the program operation system comprises: Further comprising a billing management unit for calculating the advertising cost of the product you want to advertise, The billing manager calculates the advertisement cost from at least one of the number of times of transmission of the utility program by the program transmitter, the number of times of use of the utility program by the plurality of user terminals, and the number of updates from the update manager, and calculates the advertisement cost to the advertiser. Advertising system using a utility program characterized in that the notification. The method of claim 1, wherein the update management unit, Advertisement system using a utility program, characterized in that for transmitting the updated content whenever the power of the plurality of user terminals is turned on. The method of claim 1, wherein the update management unit, Advertisement system using a utility program, characterized in that for transmitting the update content according to a period set in the plurality of user terminals. The system of claim 1, wherein the utility program transmitted to the plurality of user terminals comprises: a display unit configured to display a progress of the program; And Advertising system using a utility program, characterized in that it comprises a control unit for operating the program. The said display part or the said operation part, Advertisement system using a utility program characterized in that it further comprises an auxiliary display unit for displaying to the user the news of the product or the promotional content of the product provided by the advertiser. A first step of receiving an image of a product to be advertised from an advertiser desiring an advertisement to a plurality of user terminals including a PC or a mobile terminal; A second step of generating a user interface of the utility program as an image of the product to be advertised; A third step of transmitting the utility program generated with the user interface to the plurality of user terminals in response to a request of the plurality of user terminals; And Advertisement using a utility program comprising a fourth step of receiving the advertisement content to be added from the advertiser or received the added function of the utility program to generate the update content, and transmitting the update content to the plurality of user terminals Way. 8. The method of claim 7, wherein after the fourth step, A fifth step of calculating the advertisement cost from at least one of the number of times of utility program transmission of the program transmitter, the number of times of use of the utility program of the plurality of user terminals, and the number of updates from the update manager, and notifying the advertiser of the calculated advertisement cost; Advertising method using a utility program characterized in that it further comprises a step. The method of claim 7, wherein the fourth step, Advertisement method using a utility program, characterized in that for transmitting the updated content each time the power of the plurality of user terminals is turned on. The method of claim 7, wherein the fourth step, Advertisement method using a utility program, characterized in that for transmitting the update content according to a period set in the plurality of user terminals.

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