KR20060129904A - Method for the shopping mall service on the internet - Google Patents

Abstract

A method for selling goods through the Internet is provided to induce customers interestingly and actively by concentratedly advertising and selling only the specific goods in each time range through various kinds of modes such as cartoon, animation, or moving images. Goods information for advertising and selling the goods is processed to be provided through an Internet site with time range discrimination(S31). If a client is connected through the Internet, the Internet site checks current time(S32). The Internet site provides the client with the goods information corresponding to the time zone including the checked current time(S33). The goods information includes more than one type among text, image, the moving image, the cartoon, the animation, voice, sound, and a game.

Description

Method for the shopping mall service on the Internet}

1 is an overview of a system for an Internet shopping mall service;

2 is an overview of selling goods by time zone according to the present invention;

3 is a flowchart of an embodiment according to the present invention;

4 is a specific embodiment of the embodiment of FIG. 3;

5 and 6 are flowcharts of yet another embodiment according to the present invention.

* Explanation of symbols for main parts of the drawings

11: client 12: Internet

13: Internet site 14: database

15: Administrator

The present invention relates to a method of selling a product through the Internet, and in particular, to promote and sell a product that is serviced through an Internet site by time zone, and each time zone includes a specific product through various techniques such as cartoons, animation, and video. It is about how to promote and sell the product in a concentrated manner, to attract consumers' interest and to actively sell the product.

With the development of communication technology, product sales are being made through various media such as the Internet and TV. Accordingly, a number of Internet shopping malls are operating on the Internet, and home shopping service through TV is also actively performed. Hereinafter, the term 'commodity' includes not only a commodity as an object having a physical entity, but also an intangible service, and the term 'commodity' will be used as a generic term.

On the other hand, currently operating Internet shopping malls list a variety of products, and sells products in a form that provides a more detailed information when a consumer clicks on a particular product. Accordingly, when a consumer wants a specific product (if the product he / she needs is determined), the information about the product can be easily searched and compared and purchased. It has the advantage of being able to offer goods.

However, such a conventional internet shopping mall has a weak point in view of actively promoting to consumers. In other words, although it is possible to easily purchase the relevant products to consumers whose products are clearly specified, they are not actively promoting various products such as TV home shopping. In other words, by attracting consumers and actively promoting products, there is a limit in connecting potential consumers to actual buyers.

On the other hand, TV home shopping actively promotes a specific product to consumers, and thereby attracts consumers who watch the broadcast as buyers of the product. This is a reason why sales through TV home shopping also increase despite the merits of purchasing products through the Internet (especially low prices).

As such, Internet shopping malls and TV home shopping clearly share their advantages and disadvantages. However, in the case of commerce in modern life, in addition to the proposition that consumers can easily purchase the goods they need, the market proposition that the product should be promoted and attracted to consumers is never overlooked. It will be necessary to develop an internet shopping service that can more actively promote the disadvantages of the shopping mall.

Accordingly, the present invention was devised to meet the above necessity, so that the product sales made in the Internet shopping mall are divided by time intervals, and the expression power such as cartoons, animations, and videos is infinitely convenient and inexpensive in each time interval section. The purpose of the present invention is to provide a method of attracting consumers more interestingly and actively by enabling intensive promotion and sales of specific products using various methods.

In order to achieve the above object, an embodiment of the product sales method through the Internet according to the present invention, the product information for promoting and selling various products are processed so that it can be provided through the Internet site divided by time period section Making; Determining the current time when the client accesses the Internet site through an Internet network; And providing, to the client, product information corresponding to a time zone section in which the identified time belongs.

Another embodiment of the product sales method via the Internet according to the present invention comprises the steps of setting the product information on the Internet site for promoting and selling the product corresponding to each time zone section for a plurality of time zone sections; And the Internet site providing and selling the product information corresponding to the corresponding time zone section to each client on the Internet.

Another embodiment of the product selling method through the Internet according to the present invention comprises the steps of setting a plurality of time periods and product information for promoting and selling in each time period section; Processing each product information to be provided to a client through an internet site in a corresponding time period; And providing product information specialized for each time zone section to a client through the Internet site.

Another embodiment of the product selling method via the Internet according to the present invention, the step of allocating a predetermined time period of the plurality of time periods to the seller at the request of the seller to sell the product through the Internet site; Processing so that product information for promoting and selling the product to be sold by the seller can be provided to each client through the Internet site at the allotted time; And providing and selling the product information corresponding to the corresponding time zone section to the client through the Internet site in each time zone section.

The product information may be configured to include text, image, video, cartoon, animation, voice, sound, game, and the like.

In addition, the product information may be configured to be output in various formats through a web browser of the client.

The product information set for each time period may be configured to be automatically provided to the client when the client accesses the Internet site.

In addition, the product information set for each time period section may be configured to be provided when a client accesses the Internet site and a specific portion of the web page provided by the Internet site is selected.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, each client (consumer) 11 accesses an internet site 13 that provides a shopping mall service according to the present invention through an internet network 12. At this time, the Internet network 12 may be a wired or wireless Internet network, the client 11 is connected to an Internet site (wired or wireless Internet network 12, such as a desktop computer, notebook computer, mobile phone, personal digital assistant (PDA)) 13) can be any computer terminal capable of connecting.

The Internet site 13 is linked with a database 14 for storing and managing various information required for operating an Internet shopping mall, such as member information, shopping mall information, purchase information, and product information. In addition, the Internet site 13 performs various functions for providing Internet shopping mall services such as providing various information, signing up, online payment, delivery information, order / cancellation, etc. using the information stored in the database 14. .

From the standpoint of the client 11, when the client 11 accesses the Internet site 13 through a web browser such as Internet Explorer or Netscape, the basic homepage of the Internet site 13 (eg, index.html, index) .php and the like) are automatically sent to the client 11, and the contents of this home page are generally interpreted by a web browser and output on the client screen. In addition, the client 11 and the Internet site 13 may be connected to any technology that allows the client 11 to use the services provided by the Internet site 13 through the Internet network 12. .

In particular, in connection with the present invention, the Internet site 13 divides the shopping mall into respective time zone sections as in the example shown in FIG. 2, and is configured to intensively sell only a specific product in each time zone section.

For example, the Internet site 13 divides the time zone section by one hour, promotes and sells only the product A from 09:00 to 10 o'clock, promotes and sells only the product B from 10 to 11 o'clock, and 11 to 12 Until now, only product C can be promoted and sold. Accordingly, each time zone section is specialized to promote and sell a specific product intensively.

In other words, if product C is a notebook computer XXX manufactured by Samsung Electronics, the notebook computer XXX will be sold from 11 to 12 o'clock. From the perspective of the consumer, it is not an appearance of an Internet site in which various products are statically listed as in the related art, but an appearance of an Internet site that concentrates on a specific product such as TV home shopping.

At this time, the method of dividing the time zone section, the type or quantity of goods to be sold in each time zone section can be arbitrarily set according to the service policy or needs. In addition, the time zones are not necessarily continuous, and may be set at 10am to 11am, 5pm to 7pm, and 9pm to 11pm, and at other times, a conventional Internet shopping mall. It may be operated in any form, such as having a form.

In addition, the Internet site 13 may be composed of a single Internet site, or may be composed of a plurality of Internet sites. In this case, each Internet site may be specialized for each category of the product, so that only a specific category of product may be handled professionally. In addition, the Internet site 13 may be configured to be a mixture of a form operated according to the present invention and a form that is not (for example, the form of a conventional Internet shopping mall).

Meanwhile, the product information means comprehensively all information used to promote and sell the corresponding product, and is displayed to the consumer through the screen of the client 11 and is configured to react in response to a certain action such as a click of the consumer. Of course, it can be composed very diversely and creatively.

Specifically, product information in the sense of information for promoting a product is a product that induces the interest of consumers through various forms that can be performed on the Internet such as text, image, cartoon, video, animation, voice, sound, and game. It means information that can attract people, but in the broader sense of information for selling goods on the Internet, it may include various information for the operation of the Internet shopping mall, such as membership registration, ordering, online payment, delivery status, order history search, and the like. It can be.

In addition, the client 11 may be provided not only product information for promoting the product, but also various information related to the sale of the product, such as online payment means of the product.

As one example, the product information may be variously composed using animation, cartoons, videos, voices, sound effects, games, etc. to promote the product. In particular, Flashmedia creation tool of Macromedia, etc. Using it can be made easy, varied and very interesting. Such product information has a basic purpose of inducing consumer interest, but it may be included in the public interest contents according to the contents of the product.

Now, various embodiments of intensively promoting and selling a specific product for each time period section through the Internet site will be described.

Referring to FIG. 3, an embodiment of the present invention sets product information for promoting and selling various products on the Internet site 13, and processes each product information to be provided separately for each time zone section (S31).

The processing of each product information is provided separately according to time zones, when the client 11 accesses the Internet site 13 or when the client 11 clicks on a certain portion of the web page sent by the Internet site 13. In this case, it means that the product information corresponding to the corresponding time period section is processed to be transmitted to the client 11.

When the client 11 accesses the Internet site 13 at any point in time, the Internet site 13 grasps the current time (S32), and transmits product information corresponding to the determined time to the client 11 ( S33).

In step S32 and S33 to determine the current time and to transmit the product information corresponding to the corresponding time zone section to the client 11 is a program (for example, Java Script) that is transmitted to the client 11 executed on the client 11 side You can configure it in a variety of ways, such as with a program that runs on the server side (such as PHP), or with a mix of things.

For example, referring to FIG. 4, the index file (eg, index.php) is automatically driven when the client 11 accesses the Internet site 13 and is coded in the index file. The time grasping function may be used to grasp the current time and load a file capable of providing corresponding product information corresponding to the time zone. In this example, step S31 may include a process of setting each file for providing corresponding product information to a file name corresponding to each time zone section.

As an example illustrated in FIG. 2, if a consumer accesses the Internet site 13 at 09:20, a product information file (for example, a.html) related to product A is loaded into a client of the consumer, and the product A is loaded. You'll see a screen that promotes flash animation. In addition, if a consumer accesses the Internet site 13 at 10:37, a product information file (e.g. b.html) related to the product B is loaded into the client's client to access a screen for promoting the product B in flash animation. do. Then, the consumer can make purchases through various methods prepared for purchase, such as clicking a purchase button.

Another embodiment of providing corresponding product information for each time period section will be described with reference to FIG. 5.

First, product information for promoting and selling a product corresponding to each time zone section is set in the Internet site 13 for a plurality of time zone sections (S50).

As an example for this, first, product information for intensively promoting and selling in each time period section is set (S51). That is, the manager 15 operating the Internet site 13 sets the product information to be provided to the client 11 through the Internet site 13 in the corresponding time zone section for each time zone section.

Then, the manager 15 uploads each product information to the Internet site 13 for each time zone section (S52). For example, if the web page itself is uniquely configured for each product, the manager 15 uploads an initial file (eg index.php) to the Internet site 13 to provide the product information at the beginning of each time period section. If the configuration of the basic homepage is the same and the corresponding product information is provided only in a specific part, the file to be provided in the corresponding part of the homepage is uploaded using the reference file name. Referring to the example illustrated in FIG. 2, the product information about the product A is uploaded at 09:00 and the product information about the product B is uploaded at 10:00.

Now, when the client 11 accesses the Internet site 13, product information corresponding to the current time is provided to the client 11 through the Internet site 13 and sold on the Internet (S53).

Another embodiment of providing corresponding product information for each time period section will be described with reference to FIG. 6.

First, a plurality of time zone sections are set (S61), and time zone sections are allocated to each seller according to a request of a seller to sell each product (S62).

That is, a procedure of allocating each time period to a seller who wants to promote and sell the product through the Internet site 13, and this process may be performed on the Internet. It may be. In addition, since the response of consumers may be different in each time zone section, the allocation fee for each time zone section may be differentiated.

In addition, product information for promoting and selling a product to be sold by each seller is processed to be provided to each client through the Internet site in a corresponding time period (S63).

As a specific example of step S63, when the client 11 accesses the Internet site 13 as in the embodiment described with reference to FIG. 3, the basic index file grasps the current time and provides product information corresponding to the identified time. It is configured to transmit to the client 11 or, as in the embodiment described with reference to FIG. 4, the manager 15 who operates the internet site 13 is connected to the client through the internet site 13 in the corresponding time zone section for each time zone section. 11) to set the product information to provide.

Then, the Internet site 13 provides and sells the product information of the seller corresponding to the corresponding time period section in each time period section on the Internet (S64). That is, the merchandise of the seller who is allocated the corresponding time period section in step S62 is provided to the client 11 through the actual internet site 13 and sold.

On the other hand, the payment when the Internet site 14 sells a product for a variety of product information to use a variety of online payment methods and payment methods using a call center that can be made on the Internet, or to use the method that the consumer wants It can be configured, and can be made in a variety of ways, such as to transfer the payment to a specific bank account. Here, the call center means a means for making a payment while making a call through an automatic answering system (ARS) or an agent using a telephone.

In addition, since the most common tool that the client 11 uses the Internet is a web browser, it is preferable to configure the product information in each embodiment described above to be output in various formats through the web browser of the client 11.

In addition, in each of the above-described embodiments, the product information set for each time period may be configured to be automatically provided to the client 11 when the client 11 accesses the Internet site 13, and the client 11 may configure the Internet site. (13) and may be configured to be transmitted when a particular portion of the web page provided by the Internet site 13 is selected.

Now, to help the understanding of the present invention, the difference between the conventional Internet shopping mall service and the Internet shopping mall service according to the present invention will be compared.

1. Conventional Internet Shopping Mall Service

-The conventional Internet shopping malls statically list many products through images or descriptions.

Even if a TV home shopping company relays a live or recorded shopping broadcast on or through a TV through an Internet site, this is only showing a single content on the Internet. In this case, the home shopping broadcast shows a specific product divided by time zone, but this is only a general property of time flow, not an active division of the operating time of an internet site, but a single content called a broadcast video. It is only.

-Even when terrestrial broadcasting stations (KBS, MBC, SBS, etc.) broadcast in real time through a certain Internet site, only one broadcast content is transmitted through the medium of the Internet, and it does not divide the operation time of the Internet site. In particular, even if the order of broadcast programs is provided by time slots under the item of the program schedule, this is only for the purpose of guidance, and the actual broadcast program is only a series of single content. In addition, outputting a schedule for each time zone and outputting a corresponding broadcast program when the user clicks a specific schedule time does not distinguish time zones. This is evident in that the same content is sent out whenever the user clicks the schedule of the time.

2, the Internet shopping mall service according to the present invention

-Specific products are intensively promoted and sold at each time zone.

That is, as in the conventional Internet shopping mall site, many products are not statically listed, but only products specified by time period sections are dynamically provided. Therefore, the consumer can purchase only the goods provided in the corresponding time period section. At this time, even if the product can be purchased by 'reviewing' a product that has already passed the time zone, this is a problem.

-In the present invention, the Internet site is actively divided and managed by time zone. In particular, the concept of allocating (or selling) a corresponding time period to each product seller is basically inherent.

However, even if the home shopping broadcasting program of a conventional TV home shopping company is recorded or broadcasted in real time through the Internet, it is to provide a single content as it is through the method of operating a conventional Internet site or through a medium such as an internet network. Likewise, we do not actively manage the operating hours of Internet sites.

The present invention has been described above through various embodiments.

However, the gist of the present invention promotes and sells various products through an Internet site, but concentrates on promoting and selling a specific product for each time period, and various modifications are made without departing from the gist of each claim described below. It can be done.

According to the present invention, it is possible to divide the product sales time made in the Internet shopping mall by time zone section and to promote and sell only specific products in each time zone section. In particular, since the product information provided to the client (consumer) in the corresponding time zone can be formed in any form that can be executed through a computer terminal, it is possible to produce various forms that can be produced more conveniently and cheaply than TV broadcast programs such as cartoons, animations, and games. This allows you to focus on promoting and selling a particular product. As a result, it is possible to promote products more interestingly and actively to consumers, attract consumers as actual buyers, and create a new Internet shopping culture.

Claims (10)

Processing product information for promoting and selling various products so as to be divided by time period and provided through an internet site; Determining the current time when the client accesses the Internet site through an Internet network; And The Internet site comprising the step of providing the client with the product information corresponding to the time zone section to which the identified time belongs, the product sales method via the Internet. Setting product information on an Internet site for promoting and selling a product corresponding to each time zone section for a plurality of time zone sections; And The Internet site is a product sales method over the Internet comprising the step of providing to each client on the Internet the product information corresponding to the corresponding time period in each of the set time period section. Setting a plurality of time period sections and product information for promoting and selling in each time period section; Processing each product information to be provided to a client through an internet site in a corresponding time period; And And selling the product information specialized for each time period to the client through the Internet site. Allocating a predetermined time zone section among the plurality of time slot sections according to a request of a seller to sell a product through the Internet site; Processing so that product information for promoting and selling the product to be sold by the seller can be provided to each client through the Internet site at the allotted time; And And selling the product information corresponding to the corresponding time zone section to the client through the internet site in each time zone section. The method of claim 4, wherein The seller requesting the allocation of the time period section is a product sales method over the Internet, characterized in that configured to be made on the Internet. The method according to any one of claims 1 to 5, The product information is a product sales method over the Internet, characterized in that configured to include one or more forms of text, image, video, cartoon, animation, voice, sound, game. The method according to any one of claims 1 to 5, The product information is a product selling method via the Internet, characterized in that configured to be output in various formats through a web browser of the client. The method according to any one of claims 1 to 5, The purchase price payment when the Internet site sells the product related to the product information is configured to be made through at least one of an online payment method and a payment method using a call center that can be made on the Internet. How to sell your goods. The method according to any one of claims 1 to 5, The product information set for each time zone is configured to be automatically provided to the client when the client accesses the Internet site. The method according to any one of claims 1 to 5, The product information set for each time zone is configured to be provided when a client accesses the Internet site and a specific portion of a web page provided by the Internet site is selected.

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