KR20050103178A - Method of e-commerce using discount coupon - Google Patents

Abstract

The present invention relates to an electronic commerce method using a discount coupon, and more specifically, to designate a recommender (parent member) when a client registers to join as a multilevel member or to join a general member, and to pay using a discount coupon. In this case, by discounting the amount of the discount coupon from the commodity price and paying the amount of the payment, the existing multi-level member can receive a discount coupon of a certain percentage (about 50%) to himself and / or senior members. Recruit lower members to receive more discount coupons and revisit them to use discount coupons paid by the sub-members or discount coupons paid by sub-members. Auction site that can make bids while improving and exhausting the discount coupon The present invention relates to an electronic commerce method in which the discount coupon is exhausted by providing a member and the member can receive the product at a low price.

Description

Electronic commerce method using discount coupons {METHOD OF E-COMMERCE USING DISCOUNT COUPON}

The present invention relates to an electronic commerce method using a discount coupon, and more specifically, to designate a recommender (parent member) when a client registers to join as a multilevel member or to join a general member, and to pay using a discount coupon. In this case, by discounting the amount of the discount coupon from the commodity price and paying the amount of the payment, the existing multi-level member can receive a discount coupon of a certain percentage (about 50%) to himself and / or senior members. Recruit lower members to receive more discount coupons and revisit them to use discount coupons paid by the sub-members or discount coupons paid by sub-members. Auction site that can make bids while improving and exhausting the discount coupon The present invention relates to an electronic commerce method in which the discount coupon is exhausted by providing a member and the member can receive the product at a low price.

Korean Patent Laid-Open No. 2002-83022 (Application No. 10-2001-22280) has a multi-level structure of a parent member who holds a credit card and a lower member who has been issued a credit card by recommendation of the upper member. In the case of purchasing goods using a card, a part of the sales is paid to a senior member by points or cash so that the senior member can purchase various goods using the points, thereby maximizing the profit generation of each member. A member acquisition and consumer marketing method is disclosed.

However, the points paid in the published patents were not easy to secure the sub-members due to the small size, and even the existing e-commerce sites did not activate the e-commerce site by discount coupons because the discount amount or the discount rate was not enough. In other words, there was a problem that could not be used to exhaust the accumulated discount points.

The present invention, in order to overcome the problems of the prior art as described above, when a multi-level member or a general member purchases and pays for a product, he or she and / or have a special discount coupon of a certain ratio (about 50%) with respect to the payment amount paid. Or by offering to the upper members to attract the lower members or purchase a lot of goods, and to return to use the discount coupons paid by the sub-members or discount coupons provided by the lower members to re-use the sales volume of the goods It aims to dramatically improve and provide an auction site using a separate discount coupon, so that the discount coupon is exhausted and provide the member with an e-commerce method that has the effect of being able to win the product at a low price.

The present invention provides an electronic commerce method using a discount coupon, the product purchase step of the member to purchase the product on the electronic commerce site; If the item price is to be paid without including a discount coupon, the item price is calculated as a payment amount. If the item price is to be included with a discount coupon, the amount of the coupon is deducted from the price of the item. Calculating a payment amount; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon providing step of providing a discount coupon corresponding to a predetermined ratio of the payment amount to the member and / or a recommender of the member; Auction mall providing step of providing an auction site for making an auction of exhausting the discount coupon every time the bid is made using the discount coupon.

The discount coupon provided in the discount coupon providing step preferably has a valid period.

The recommender may include a primary recommender who directly recommends the member and an (n + 1) tea recommender who recommends the nth recommender (n = 1 to ∞).

The predetermined percentage of the discount coupon providing step is preferably 50%.

The auction site, it is preferable to set the highest or lowest price among the bidding price of the only bid among a plurality of bids.

Here, the term "article" refers to a thing having a shape or no shape. Ordinary goods refer to fluids such as desks, chairs, computers, etc. In this specification, intellectual property such as real estate such as buildings or lands, patent rights, utility model rights, design rights, trademark rights, copyrights, or providing lunch with a famous person, etc. This includes both fluids and bodies without promises. It is equally used herein below.

Hereinafter, with reference to the drawings will be described in detail. However, these drawings are for illustrative purposes only and the present invention is not limited thereto.

1 is a system configuration of one embodiment in the present invention.

Referring to FIG. 1, the system according to the present invention includes a server 10 and a terminal 40 connected to the server 10 through a network 30, an internet network, an intranet, or a mobile network. It is composed of auction site (50) that is built in the inside or built on a separate server and connected through the network (30).

The server 10 is a member DB (11), shopping article DB (12), discount coupon DB (13), member tree DB (14), shopping module (15), payment amount calculation module (16), discount coupon deduction A module 17, a payment module 18, a discount coupon providing module 19 and a central processing unit (not shown) for mounting the plurality of modules, and the server 10 to be connected to the network 30 It is composed of a connecting device (not shown). The auction site 50 is configured in the server 10 or a separate server.

The member DB 11 records an ID, a password, a recommender (which may be variously named as a sponsor, a parent member, etc.), personal information, article purchase information, and delivery information.

The member in the member DB 11 refers to both multi-level members or general members. A member whose recommender is listed in the recommender field of the member DB 11 is a multilevel member, and a member whose recommender is not listed is a general member. If necessary, the member DB 11 may be divided into a multi-level member DB and a general member DB.

Member DB 11 may include product sales information. If a member wishes to sell an article in a shopping mall according to the present invention, the member may register and sell the article. A member who sells goods in this way is called a sales member or a visiting member.

The sales member or entry member may be composed of a separate sales member DB or entry member DB.

The sales member or visiting member shall be paid for the exhibited goods when they are sold.

A sales member or a visiting member is similar to a sales member in a marketplace such as a conventional auction or a gmarket.

The sales member or the entry member according to the present invention deducts a portion of the fee from the price of the goods sold and receives the remittance.

In the present invention, in the case where the offer rate of the discount coupon is 50% of the price of the goods, since the amount actually sold is about 67% of the price of the goods, the card fee, the entry fee, etc. are deducted and remitted at 67%.

The actual sales amount is calculated by {1 / (1+ discount coupon rate)}. In this case, 1 / (1 + 0.5) = 0.666, which is approximately 67%.

It is also possible to have a sales member or a visiting member set the percentage of discount coupons.

Multilevel members and general members should choose only one, but multilevel members and sales members, general members and sales members may be compatible.

The shopping article DB 12 has information of items that a member can shop or auction.

The discount coupon DB 13 is a DB in which the amount, number, issue date, expiration date, half-life period, half-day date, use date, etc. of the discount coupon for each member are recorded.

The discount coupon may be named as a discount amount or points, mileage, cyber money, discount points, discount points, and the like. In other words, it holds 100 won discount coupons, 100,000 1-won discount coupons, 100,000 won discounts, 100,000 points, 100,000 mileage, and 100,000 won cyber money. In addition, in addition to the above, any name that can be used to purchase goods at the e-commerce site according to the present invention and pay or discount in place of cash may be replaced with a name of a discount coupon, and belongs to the name and equivalent category of a discount coupon. .

In the case of changing the discount coupon to a discount amount, the discount coupon DB will be a discount amount DB. If the discount coupon is changed to a point, the discount coupon DB will be a point DB.

The member DB 11 and the discount coupon DB 13 may be integrated into a single DB, and may be divided into separate DBs as necessary.

The member tree DB 14 extracts the recommenders of all members from the member DB 11 and makes the tree structure DB.

The member tree DB 14 says any member ID is abc, abc's recommender is def, ghi's recommender is ghi, ghi's recommender is jkl, and jkl's recommender is mno, ... The recommender (first-stage recommender) is def, the second-stage recommender of abc is ghi, the third-stage recommender of abc is jkl, and the fourth-stage recommender of abc is mno (which continues to be calculated), and so on for abc, def, ghi, DB composed of jkl, mno ........

Member tree DB (14) is configured as needed, based on the recommender field in the member DB (11), if the discount coupon providing module 19 can be operated using only the recommender field member tree DB ( 14 may be omitted.

The shopping module 15 displays the items of the shopping article DB 12 in a shopping mall (a web page or a separate website), and is similar to or identical to a function of a normal shopping mall that receives an order from a member and receives a payment. . However, at the time of payment, the member shall include his / her discount coupon and cash (credit card, debit card, mobile payment, telephone payment, unpaid deposit, OK cash bag, goods that can be exchanged for cash such as mileage or cyber money except the discount coupon). ) To make a double payment. In a strict sense, discount coupons are exhausted when used, not in a strict sense.

The payment amount calculation module 16 displays the discount coupon currently held by the member when he or she decides to purchase the item, and inputs how much the discount coupon is to be used, excluding the amount of the discount coupon from the item price. The remaining amount to be paid is calculated and displayed on the member's terminal 40.

The discount coupon subtraction module 17 subtracts the used discount coupon from the discount coupon DB 13 when the member makes a payment. When the discount coupon subtraction module 17 subtracts the discount coupon, it is preferable to subtract the discount coupon with a short issue date according to the principle of first-in, first-out.

When the member clicks the payment button, the payment module 18 is deemed to be the same as cash such as credit card, debit card, mobile payment, telephone payment, bank deposit, OK cashback, other mileage or cyber money except the discount coupon. Make payments with the goods. In payment, only the amount deducted from the discount coupon will be settled.

The discount coupon subtraction module 17 and the payment module 18 may be reversed in order, and are performed at substantially the same time.

If the purchaser is a multi-level member (if there is a recommender), the discount coupon providing module 19 corresponds to a certain ratio (e.g. 50%) of the payment amount after the payment is completed by the payment module 18. Offer discount coupons to multilevel and senior members. The percentage of discount coupons offered to recommenders can be changed as needed. If necessary, the discount coupons provided to the recommenders may be zero, and all discount coupons generated by the purchase of the multilevel member may be provided to the recommenders (parent members).

In the case where the purchaser is a general member, the discount coupon providing module 19 receives a discount coupon corresponding to a certain percentage (for example, 50%) of the payment amount to the general member after the payment is completed by the payment module 18. to provide.

If a multi-level member purchases 50,000 won items, uses an existing 15,000 won discount coupon, and pays 35,000 won, he / she may offer a 17,500 won discount coupon, and 17 1,000 won discount coupons and 500 won. You can also offer a discount coupon. In some cases, discount coupons less than 1,000 won may be cut off and 17 discount coupons may be provided. Discount coupons may be redeemed for cash, but not for cash.

Discount coupons are paid to senior members as prescribed in the Regulations. For example, 15% of purchases to multilevel members, 5% to 1st level members (recommended), 5% to 2nd level members (recommended) and 5% to 3rd level members (recommended by recommenders) 5th level member (recommended by the recommender of the referrer) 5%, 5th level member (referred by the recommender of the recommender of the recommender) 5%, 6th level member (referred by the recommender of the recommender of the recommender Referrer) 5%, Tier 7 Senior Member (Recommendation of the Referrer's Referrer's Referrer's Referrer's Referrer) 2.5%, Tier 8's Tier Member's Referral's Referrer's Referrer's Referrer's Referrer's Referrer's Referee) 1.25% , Tier 9 level member (recommendation of the recommender of the recommender of the recommender recommendation of the recommender of the recommender of the recommender of the recommender), such as 0.625% (half of the previous stage continuously after the 10th step).

In the above case, if a multi-level member purchases 100,000 won as described above and pays 100,000 won without using a discount coupon, a 50,000-won discount coupon must be provided. One-off discount coupon, 5,000 won discount coupon for 1st level (recommended), 5,000 won discount coupon for 2nd level (recommended recommendation), 3rd top 5,000 won discount coupon, 4th level 5,000 won discount coupon, 5th level 5,000 top discount coupon One-off discount coupons, six-level top 5,000-won discount coupons, seven-level top 2,500-won discount coupons, eighth-level top 1,250-won discount coupons, nine-stage top 625-won discount coupons, etc. Can provide.

If necessary, discount coupons can be paid monthly and collectively.

In addition, it is preferable that any one multi-level member purchases a certain ratio of goods in order to receive a discount coupon generated by the lower member.

For example, if the discount coupon you can get this month is 2 million won, if you pay more than 200,000 won, you will receive a discount coupon of 2 million won, but if you paid 180,000 won this month, you will only get 1.8 million won discount coupon. I can make it available. This is to attract members only and prevent the purchase of goods, the ratio can be changed as necessary.

If necessary, if the discount coupon you can receive this month is 2 million won, if you pay more than 200,000 won, you will receive a discount coupon of 2 million won, but if you make less than 200,000 won this month, you will not receive any discount coupon at all. You can also prevent it. In this case, it is desirable to have the discount coupon assigned to the next-level parent by excluding the member from the stage.

In addition, using the above two cases, discount coupons assigned up to a predetermined time can be received to generate a certain amount of sales or more, but additional discount coupons that occur due to the subordinate member is excluded from the stage after the predetermined time has passed. You can also receive it in proportion to sales.

Here, although the server 10, the Internet network 30, or the terminal 40 is shown to be based on the web, the server 10 may be a server that can service the mobile phone, The internet network 30 refers to a network that may be replaced by a combination of the internet network and a telephone communication network or only a telephone communication network, and the terminal 40 may be replaced by a mobile phone, a PDA, a smart phone, or the like.

In addition, the server 10 may be properly distributed as the DBs or modules as needed. That is, it can be distributed like DB server, web server, and shopping server, and can connect multiple servers with the same content in parallel as needed. In addition, the shopping server may be operated by various other business entities.

The auction site 50 may be built in the server 10 or may be built in a separate server, but the member auction site 50 in conjunction with the member DB 11 and the discount coupon DB 13 If you bid in), your discount coupon will be deducted.

The member can use the auction site 50 by exhausting the discount coupon of the discount coupon DB 13. The auction site 50 deducts a discount coupon for each bid. For example, one bid is deducted from one 1,000 won discount coupon or one bid is used to deduct 1,000 discount coupons.

In the auction site 50, the successful bid is the highest bid price or the lowest bid price among one or two or more bidding prices among a plurality of bids. The bid that bids at the price set by the successful bid is the successful bid.

For example, if the bidable amount is between $ 100 and $ 130, and the lowest price among the only bids is the successful bid,

4 bid for 123 won

5 bid (s)

One bid for 121 won

7 bid for 120

One bid for 119 won

One bid for 110

Three bids for 109 won

10 bid

Two bids for 107 won

Three bids of 106

In case of 0 bids except for the above amount,

The bidding bid for 110 won, the lowest price among 121 won, 119 won, and 110 won, is considered a successful bid.

Of course, in this case, every time a member bids, the member's discount coupon is exhausted. The number or amount of coupons for which the discount coupon is exhausted is determined as necessary.

In the ordinary only auction site, the bidding coupons that are paid for are used up and the bidding is performed. On the auction site 50, the bidding coupons that can be discounted when purchasing the goods are exhausted. There are differences that can be made.

When the member makes a bid on the auction site 50, the discount coupon that is exhausted disappears, and it is desirable that it is not recovered even when the bid is made.

The auction site 50 is composed of auction article DB, bidding module, successful bid module. Member DB, discount coupon DB is not configured, or if configured separately, it is preferable to be linked to the member DB 11 and the discount coupon DB 13 of the server 10.

The auction item DB is a DB that stores the auction items to be placed on the auction site 50, the bidding module stores the bid details when a member makes a bid and discount coupons from the discount coupon DB 13 of the member according to the number of bids Deduct the function. The auction module sets a bid amount that meets a predetermined condition (for example, the highest price) among unique price bids, and performs a bidding function.

In the auction site 50, the collection of the bidding price and the like is the same as a number of conventional single-priced auctions.

2 is a flowchart of one embodiment in the present invention.

Referring to Figure 2, when a member purchases an item (100) in the e-commerce site (shopping mall) implemented by the present invention, the server asks whether to pay including a discount coupon (discount if the member does not have a discount coupon) Go to the payment window without a coupon), and use a discount coupon to discount and buy as much as a discount coupon from the price.

In the case of using a discount coupon, a payment amount is calculated by subtracting the amount corresponding to the discount coupon from the total amount of the article (200).

When the member clicks the payment button, the member's existing discount coupon as much as used in the payment amount calculation step 200 is deducted 300, and a payment window for paying with cash or a card is displayed and the member pays the payment 400 Do

The order of payment step 400 and discount coupon subtraction step 300 may be reversed.

A discount coupon corresponding to a predetermined ratio (for example, 50%) of the amount paid in the payment step 400 is generated and paid to the members and / or upper members 500. The amount of discount coupons paid to senior members is determined as needed.

The member may purchase 100 again using the discount coupon provided in the discount coupon providing step 500.

In addition, the member may bid on the auction at the auction site 50 of FIG. 1 using the discount coupon provided in the discount coupon providing step 500. Discount coupons that are exhausted after the member makes a bid on the auction site 50, it is preferable not to recover even if the bid.

The discount coupon provided in the discount coupon providing step may set the half-life period and the validity period in which the discount amount is halved.

For example, if the half-life period is one year and the validity period is two years, the 1,000 won discount coupon issued on January 1, 2005 will be changed to the 500 won discount coupon on January 1, 2006, and January 1, 2007. When that happens, the discount coupon can be expired after the expiration date.

In addition, when the half-life period is one year and the validity period is three years, the 1,000 won discount coupon issued on January 1, 2005 is changed to the 500 won discount coupon on January 1, 2006, and is January 1, 2007. If this is changed to a 250 won discount coupon, when January 1, 2008, the discount coupon can be expired after the expiration date.

According to the present invention as described above, if you want to pay by using a discount coupon discounts the amount corresponding to the discount coupon from the price of goods, and pay a discount rate of a certain ratio (about 50%) to the payment amount paid By providing to you and your senior members, your existing multi-level members will continue to recruit lower members in order to receive more discount coupons, and the discount coupons paid and paid by your lower members By returning to use again, the sales volume of the goods can be greatly improved.

In addition, the price of the same or similar to other shopping malls, the price of the general member instead of the purchase in the market instead of the general member purchases in the shopping mall according to the present invention to earn a discount coupon, further multi-member membership of the member Depending on the amount purchased, you can earn additional discount coupons.

Furthermore, when registering as a member, general members and multi-level members can be classified separately, and the total amount of discount coupons provided to general members and multi-level members is the same, so that members can select the type of subscription according to the needs of the members, The same has the effect of making members believe.

In addition, by providing an auction site that allows bidding while exhausting the discount coupon at the time of bidding, it is effective to exhaust the discount coupon and provide a member with an opportunity to receive a successful bid at an extremely low price.

1 is a system configuration of one embodiment in the present invention.

Figure 2 is a flowchart of one embodiment in the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10. Server 11. Member DB

12. Shopping Goods DB 13. Discount Coupon DB

14. Member Tree DB 15. Shopping Module

16. Payment calculation module 17. Discount coupon subtraction module

18. Payment module 19. Discount coupon offer module

30. Network 40. Terminal

50. Auction Site

100. Shopping (purchase of goods) step 200. Payment calculation step

300. Discount Coupon Deduction Step 400. Payment Step

500. Discount Coupon Offer Stage 600. Auction Stage

Claims (7)

As an e-commerce method using a discount coupon, A goods purchase step in which the member purchases the goods on the e-commerce site; If the item price is to be paid without including a discount coupon, the item price is calculated as a payment amount. If the item price is to be included with a discount coupon, the amount of the coupon is deducted from the price of the item. Calculating a payment amount; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon providing step of providing a discount coupon corresponding to a predetermined ratio of the payment amount to the member and / or a recommender of the member; Auction mall providing step of providing an auction site that can be used to auction the exhausted coupons every time using the discount coupons; e-commerce method using a discount coupon. The method of claim 1, The discount coupon provided in the discount coupon providing step has an expiration date e-commerce method using a discount coupon. The method of claim 1, The recommender includes a primary recommender who directly recommends the member and an (n + 1) tea recommender who recommends the nth recommender (n = 1 to ∞). The method of claim 2, The recommender includes a primary recommender who directly recommends the member and an (n + 1) tea recommender who recommends the nth recommender (n = 1 to ∞). The method according to any one of claims 1 to 4, The predetermined ratio of the discount coupon providing step is an electronic commerce method using a discount coupon, characterized in that 50%. The method according to any one of claims 1 to 4, wherein. The auction site, the e-commerce method using a discount coupon, characterized in that the highest or lowest price among the bidding price of a plurality of bids to determine the successful bid price. The method of claim 5, wherein. The auction site, the e-commerce method using a discount coupon, characterized in that the highest or lowest price among the bidding price of a plurality of bids to determine the successful bid price.