KR20090060238A - Method of e-commerce - Google Patents

Abstract

A method for e-commerce is provided to revitalize a shopping mall and an auction mall at the same time by enabling a member to connect the auction mall with an auction bidding ticket. A biding DB(15) records the bidding contents of members, and a successful bidding DB(16) records a successful bidding result and a failed bidding result. A shopping module(17) displays the articles of a shipping goods DB(12) in a shopping mall. When a member purchases an article, an auction bidding ticket providing module(18) provides an auction bidding ticket to the members. When the members participate in a bid, a bidding module(19) records the bidding contents in the bidding DB.

Description

E-commerce method {METHOD OF E-COMMERCE}

The present invention relates to an electronic commerce method, and more particularly, a shopping mall and a private auction mall are located, and when a purchase is made in a shopping mall, an auction bidding ticket is paid to a member, and the member uses the auction bidding ticket in a private auction mall. It relates to an e-commerce method that allows bidding.

Republic of Korea Patent Application Publication No. 10-2003-61702 (Application No. 10-2003-12397, Citation Verification 1), Republic of Korea Patent Publication 10-2003-74491 (Application No. 10-2003-25987, Citation Verification 2), Application No. 10-2003-0079978 (quotation reference 3), which is the applicant's prior application, describes a successful bidding method in a paid bidding auction. Citation verification 1 is the only bid that bids closest to the highest bid limit among bids, and citation verification 2 is the lowest bid among the bidding bids solely by one bidder. The auction relates to auctions in which a plurality of items are packaged in one auction, and a bid price having a bid equal to the number of the plurality of items is a bid.

However, the cited verifications were able to participate in the bidding only when the bidding fee (bidding coupon) was settled, and the member was unable to receive the bidding fee if the bidding fee was not successful.

In order to overcome the problems of the prior art as described above, an auction bidding ticket in a closed bidding auction is provided free of charge when the goods are purchased in a conventional shopping mall, even if the auction is purchased, the electronics connected to the shopping mall and the auction mall without damages The purpose is to provide a method of commerce.

The present invention provides a method of electronic commerce in which shopping and auctioning are performed by connecting a plurality of terminals through a network to a server and the server.

A shopping step of displaying shopping goods on a terminal of a member so that the member purchases the goods; A bid right payment step of paying a predetermined auction bid right to the member who purchased the goods in the shopping step; A bidding step of displaying the auction item on the member's terminal and allowing the member to bid for a paid bidding auction using the auction bidding right; And a successful bidding step of winning a bid that meets a predetermined successful bid condition among the bids attending the auction.

After the successful bidding step, it is preferable to further have a successful bidder collection step of collecting a successful bid price from the successful bidder.

The auction bidding ticket paid in the bidding right payment step is preferably a number proportional to the price of the goods purchased in the shopping step.

In the successful bidding step, it is preferable that only one bidder is the highest price and / or the lowest price among bids.

The bidding condition in the successful bidding step is that the bidding price is the number of bids of the auction items in the bid, but when there are a number of bids with bids for the number of auction items, the bidding price is lower than a predetermined reference amount among the bids. It is preferable to make the closest bid as the winning bid or to make the highest and closest bid the winning bid.

It is preferable that the auction item wins by matching one-to-one with a predetermined order known at the time of auction and a bidding order for the winning bid amount.

Here, the term "article" refers to a thing having a shape or no shape. Ordinary goods refer to fluids such as desks, chairs, computers, etc. In this specification, intellectual property such as real estate such as buildings or lands, patent rights, utility model rights, design rights, trademark rights, copyrights, or providing lunch with a famous person, etc. This includes both fluids and bodies without promises. The term "delivery" usually refers to the transport of a fluid from one place to another, but this specification also encompasses any contract, such as changing the owner of a property, transferring an intellectual property, or fulfilling a promise. It is equally used herein below.

As described above, according to the present invention, a member who purchases an item in a shopping mall can access the auction mall using a coupon (payment auction ticket) paid, so that the shopping mall and the auction mall can be activated at the same time with a linkage, and when shopping You can get coupons that can win at extremely low prices (1/100 or 1 / 1,000 of the market price), so the shopping mall can be further activated.

Hereinafter, with reference to the drawings will be described in detail. However, these drawings are for illustrative purposes only and the present invention is not limited thereto.

1 is a system configuration diagram of one embodiment in the present invention.

Referring to FIG. 1, the system according to the present invention includes a server 10 and a terminal 40 connected to the server 10 through an internet network 30 (open network).

The server 10 is a member DB (11), shopping article DB (12), auction article DB (13), auction bid ticket DB (14), bidding DB (15), successful bid DB (16), shopping module (17) ), The auction bidding rights providing module 18, the bidding module 19, the auction bidding rights settlement module 20, the successful bidding module 21 and the central processing unit (not shown) to mount the plurality of modules, The server 10 is configured with an internet access device (not shown) for connecting to the Internet network 30.

The member DB 11 records member's personal information, shopping result information, auction bid right information, bidding information, successful bidding information, and delivery information. Particularly, the bidding fee is recorded in the member DB 11 in the form of an electronic bid (bid coupon) when a shopping item is purchased, and the electronic coupon is automatically extinguished when a member bids on the auction item. It can be done.

The shopping article DB 12 has information of articles that the member can shop.

The auction article DB 13 has information on items that are being auctioned or scheduled to be auctioned.

The auction bidding right DB 14 has the issue information of the auction bidding right and the holding information for each member. When the number of holdings, etc. of members of the auction bidding right is managed in the member DB 11, the auction bidding right DB 14 is not necessarily required, but it is preferable that the auction bidding right is operated in conjunction with the member DB 11.

The bidding DB 15 records the bidding contents of the members, and the successful bidding DB 16 records the successful bidding result (including the bidding result). If necessary, the bidding result may be constructed and operated separately from the bidding DB (not shown).

The shopping module 17 displays the items of the shopping article DB 12 in a shopping mall (web page or a separate website), and is similar or identical to the overall functions of a general shopping mall that receives orders from members and receives payment. Do.

The auction bidding right providing module 18 provides the auction bidding right to the member when the shopping module 17 operates to purchase a product at a shopping mall. Auction tenders allow you to bid on auctions. The auction bidding ticket is preferably proportional to the cost of the goods purchased in the shopping mall. The auction bid right provided by the auction bidding right providing module 18 is recorded in the member DB 11 and the auction bidding right DB 14. The auction tender ticket is not real, and when a member clicks his or her information, it is in the form of an electronic coupon that is displayed as 'Bid ticket: 00 sheets'. Auction bidding rights are deducted by the number of bids when bidding.

The bidding module 19 records the auction contents in the bidding DB 15 when the members bid on the desired auction after viewing the auction information displayed on the terminal 40, and the member DB 11 and / or the number of bids. The auction bidding right of the member recorded in the auction bidding DB 14 is subtracted. The order of the record of bidding and the deduction of auction tenders may be changed as necessary. If there are not enough bids for the auction, no bid will be made.

When the bid deadline elapses, the successful bidding module 20 determines the successful bidder and / or the successful bidder based on the bidding result of the bidding DB 15. Of course, the determination of the successful bidder and / or the successful bid amount by the successful bidder module 20 may be determined manually by printing the bidding details. When the successful bidder and / or the successful bidder are determined by the successful bidder module 20, the successful bidder and / or the content and amount of the successful bidder are recorded in the successful bidder DB 16 and / or the member DB11.

The successful bidder and / or the successful bidder announces this, notifies the relevant member, and the successful bid collection module (not shown) operates to collect the successful bid price from the member. The winning bid may be paid by telephone, fax, or e-mail.

Once the winning bidder is decided and the winning bid is received, the goods are delivered.

In the present invention, in an auction for one article, if there is only one (or one) bid in a price range, the price is the winning price. If there is only one or one bid in a plurality of price ranges, according to a predetermined rule, the bid price may be the highest price or the lowest price of the only one bid, or the price closest to the reference price may be set in advance. The reference price may be determined by using a lottery ticket.

In addition, in the present invention, a plurality of items can be placed in one auction, and the auction module 21 sets a bid price having the same number of bids as the number of the auction items as a successful bid price.

If necessary, the successful bidding module 21 may set a bid with the same number of bids as half the number of the auction items as a successful bid price.

Here, although the server 10, the Internet network 30, or the terminal 40 is shown to be based on the web, the server 10 may be a server that can service the mobile phone, The internet network 30 refers to a network that may be replaced by a combination of the internet network and a telephone communication network or only a telephone communication network, and the terminal 40 may be replaced by a mobile phone, a PDA, a smart phone, or the like.

In addition, the server 10 may be properly distributed as the DBs or modules as needed. In other words, it can be distributed like DB server, web server, shopping server, auction server, and if necessary, multiple servers with the same contents can be connected in parallel.

2 is a flowchart of one embodiment in the present invention.

Referring to Figure 2, the shopping step 100 to shop in the same manner as the purchase of goods in a normal shopping mall, the bidding rights payment step of paying auction bidding rights to the member who purchased the goods in the shopping step 100 ( 200), the bidding step 300 to attend the auction using the auction bidding rights paid in the bidding step payment step 200, the auction to deduct the auction bidding rights by the number of bids in the bidding step 300 Bidding settlement step (400), when the auction time is finished, any one or more of the bidding in the bidding step 300, the successful bidding step (500), according to a known successful bidding conditions, successful bid price from the successful member The bid price collection step to collect the 600, when the successful bid price is composed of a delivery step 700 for delivering the goods to the member.

The shopping step 100 is provided as a separate web page or website and operates in the same manner as a normal shopping mall. The shopping step 100 is performed by the shopping article DB 12, the shopping module 17 of FIG.

The bidding rights payment step 200 is a step of providing a bidding right to bid (attend) to the auction to the member who purchased the goods in the shopping step (100). The bid is provided in proportion to the value of the goods purchased in the shopping mall. For example, 10 bids for a member who buys 10,000 won, 100 bids for a member who buys 100,000 won, and 124 bids for a member who bought 123,400 won (in 100 won increments). 123 in case of calculation or rounding). The bidding right is a right to bid at an auction, and when bidding at the auction, it is called as many times as bidding, and it is preferable not to be exchanged for cash or other mileage or cyber money. The bid right payment step 200 is performed by the member DB 11 and / or the auction bidding right DB 14 and the auction bidding right providing module 18 of FIG.

The bidding step 300 is a bidding step in auction using the bidding rights. The auction preferably bids the lowest or highest price among the only bids, or the auction method of bidding the bid number by the number of items on the auction. The bidding step 300 is performed by the bidding module 19 of FIG. 1, and the record is stored in the bidding DB 15.

When bidding in the bidding step 300, the bidding rights of the members are settled (auction bidding settlement step: 400). Preferably, the bidding step 300 and the auction bid right settlement step 400 are performed at the same time. If the number of bids is greater than the number of bids, the bid is not performed. Bidding settlement step 400 is performed by the auction bidding settlement module 20 of Figure 1, the calculated result is reflected in the member DB 11 and the auction bidding rights DB (14). Preferably, the bid can be obtained only in the shopping mall. When a member bids at the auction, the member's bidding rights are preferably deducted by the number of bids. On the other hand, a plurality of bidding opportunities may be provided such as five times, three times, ten times, etc. for each one of the bidding rights.

The successful bidding step 500 is a step of selecting a successful bidder according to a known successful bidding method based on the bids bidding in the bidding step 300. The method of selecting successful bidders is preferably a method in which only one bidder is bidder, and when a plurality of items are auctioned at once (package auction), a bidder having a bid equal to the number of articles is preferably set as a bidder price. In addition, if there is more than one of the same successful bidder know how to handle this in advance. For example, if there is more than one same bid price, the lower (or higher) price may be used as the bid price, or the reference price (the base price may be predetermined or selected by a lottery number selected after the auction ends.) There is a method such as to close to the price. The successful bidding step 500 is performed by the successful bidding module 21 of FIG.

The successful bid collection step 600 is a step of collecting the successful bid price from the successful member. Collection of winning bids can be done by credit card, mail banking, mobile banking, bank deposit.

The delivery step 700 is a step of delivering the auction item in which the bid price is deposited.

At the time of bidding, the maximum bid amount so far, the number of bidders, and the total amount of bid fees so far may be disclosed.

The present invention can also be applied to reverse auctions. In other words, if you apply for an auction to buy an item, the supplier bids for a certain amount of time and the bidding fee is collected, and some of the bidding fee is collected. Will be much lower than the normal reverse auction, the auction applicant can purchase the necessary goods at a low cost, and the supplier can receive a portion of the bidding fee for the winning bid and receive at least a higher bid than the winning bid. . In particular, reverse auctions may be usefully used in B2B transactions (business-to-business transactions), and the bidding fees may be replaced with goods.

In the present invention, the successful bidder selection can be made in the following various ways.

The highest single price bid of Korean Patent Publication No. 10-2003-61702 (Application No. 10-2003-12397) and the lowest single price bid of Korean Patent Publication No. 10-2003-74491 (Application No. 10-2003-25987) are applied. can do.

In addition to the above method, various successful bidding methods may be implemented as in the following embodiments.

Example 1

The auction item for A-Auction is five identical laptop computers, and the bid price closest to the reference price of KRW 1 is determined.

Members bid as follows:

KRW 1: 56 bids

KRW 2: 83 bids

3 won: 15 bids

4 won: 36 bids

5 won: 6 bids

6 won: 14 bids

7 won: 12 bids

8 won: 10 bids

9 won: 4 bids

10 won: No bid

11 won: 9 bids

12 won: 5 bids ------------> Successful bid

13 won: 5 bids

14 won: 1 bid

15 won: 6 bids

16 won: 18 bids

17 won: 11 bids

18 won: 5 bids

19 won: 4 bids

20 won: 2 bids

21 won: 10 bids

In this case, the bids with the same number of bids as the number of auction items (5) are 12 won, 13 won, and 18 won, but the 12 won closest to the standard price of 1 won is determined as the winning bid price, and the bid is 12 won. We win five bids.

In this case, if the base price was 19 won, 18 won would be the winning price. The reference price may be set as needed, but is preferably set to 1 or 0 won.

Since the present invention is an auction, it is preferable that a bid cannot be made with a zero or negative bid, but in some cases, a bid may be made with zero or a negative number (for example, -4 won).

Example 2

The auction items for B auction are 5, including one Mercedes-Benz car ($ 50) and one Sorrento passenger car ($ 20), a laptop computer ($ 20) and two mobile phones ($ 50). The price closest to the price of 1 won is set as the winning price. In addition, the bidder bids the successful bidder in the bidding order.

Members bid as follows:

KRW 1: 56 bids

KRW 2: 83 bids

3 won: 15 bids

4 won: 36 bids

5 won: 6 bids

6 won: 14 bids

7 won: 12 bids

8 won: 10 bids

9 won: 4 bids

10 won: No bid

11 won: 9 bids

12 won: 5 bids ------------> Successful bid

13 won: 5 bids

14 won: 1 bid

15 won: 6 bids

16 won: 18 bids

17 won: 11 bids

18 won: 5 bids

19 won: 4 bids

20 won: 2 bids

21 won: 10 bids

In this case as well, in the same manner as in Example 1, the winning price was determined to be 12 won which is the number of auction items (5) and closest to the reference price of 1 won. In addition, according to the bidding order of five bids for 12 won, a laptop, desktop computer, mp3, mobile phone 1, and mobile phone 2 were allocated. That is, a laptop was assigned to the first bid for 12 won, a desktop computer for the second bid, mp3 for the third bid, mobile phone 1 for the fourth bid, and mobile phone 2 for the fifth bid.

In this case, if necessary, items with low market value may be allocated, and the order of auction items may be determined in advance.

For example, mobile phone 1, laptop computer, desktop computer, mp3, and mobile phone 2 can be arranged in order of the auction order. The mobile phone 1, desktop computer, notebook, mp3, mobile phone 2 You can also do it in order.

1 is a system configuration of one embodiment in the present invention.

Figure 2 is a flowchart of one embodiment in the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10. Server 11. Member DB

12. Shopping article DB 13. Auction article DB

14. Auction Bidding DB 15. Bidding DB

16. Bidding DB 17. Shopping Module

18. Auction bidding module 19. Bidding module

20. Auction Bidding Settlement Module 21. Bidding Module

30. Internet network 40. Terminal

100. Shopping stage 200. Bidding payment stage

300. Bidding stage 400. Auction bidding settlement stage

500. Successful bidding stage 600. Successful bidding stage

700. Delivery stage

Claims (6)

In the electronic commerce method that a server and a plurality of terminals are connected to the server via a network, shopping and auction proceeds, A shopping step in which a fee corresponding to a fixed amount by period, such as a monthly fee or a yearly fee, is settled through the terminal so that the member is provided with the goods; A bid right payment step of paying a number of auction bidding rights in proportion to the fee to a member of the shopping step; A bidding step of displaying the auction item on the member's terminal and allowing the member to bid for a paid bidding auction using the auction bidding right; And a successful bidding step of bidding a bid meeting a predetermined bidding condition among the bids attending the auction. The method of claim 1, After the successful bidding step, An electronic commerce method having a winning price collection step of collecting a winning price from a successful member. The method according to claim 1 or 2, The winning condition in the successful bidding step is E-commerce method characterized in that the only one bidding the highest amount of the bid or the lowest bid price of the only bidding bid. The method according to claim 1 or 2, The winning condition in the successful bidding step is If the bidding price is the number of bids for the number of auction items among the biddings, and the bidding number is the number of biddings for the number of bidding items, the bidding price closest to the bidder is lower than the threshold amount announced at the auction. The method of claim 1, wherein the bidding price is the closest bidding value higher than the threshold value known at the time of bidding. The method of claim 4, wherein The auction item, E-commerce method characterized in that the successful bid by matching the order known in the auction and the bidding order to the winning bid amount in one-to-one. The method of claim 5, The reference amount is an electronic commerce method, characterized in that 1 won or 0 won.

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