KR20070029550A - Application method of franchise-site using discount coupon - Google Patents

Abstract

A method for operating a member shop using a discount coupon is provided to remarkably increase sales by leading a customer visit the member shop again to use the provided discount coupon, as the exceptional discount coupon corresponding to a predetermined ratio of an amount of purchase is provided to the customer if the customer buys an article and pays a purchase price. A member buys an article at a member shop website(100). If the member pays an article price by including the discount coupon, the payment is calculated by offsetting a discount coupon price from the article price(200). The used discount coupon is offset from total discount coupon of the member(300). If the member pays the article price, the discount coupon which is generated on the basis of the predetermined ratio to the article is offered to the member(500). The member shop site orders the member shop to deliver the sold article to the member by using an e-mail, a text message, a facsimile and the wired network(600). A price to be paid to the member shop is calculated(700). If delivery is completed or purchase is fixed by passing a repayment period, the calculated price is transferred to the member shop(800).

Description

How to operate a merchant site using a discount coupon {APPLICATION METHOD OF FRANCHISE-SITE USING DISCOUNT COUPON}

1 is a system configuration of one embodiment in the present invention.

Figure 2 is a flowchart of one embodiment in the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10. Server 11. Member DB

12. Shopping Goods DB 13. Discount Coupon DB

14. Merchant DB 15. Payment DB

21. Shopping module 22. Payment calculation module

23. Discount Coupon Deduction Module 24. Payment Module

25. Discount Coupon Offer Module 26. Delivery Instruction Module

27. Payment calculation module 28. Remittance module

30. Network 35. Banking Network

36. Main Bank Account 37. Merchant Bank Account

40. Terminal

100. Shopping (purchase of goods) step 200. Payment calculation step

300. Discount Coupon Deduction Step 400. Payment Step

500. Discount Coupon Earning Stage 600. Delivery Instruction Stage

700. Calculation of payment amount 800. Remittance step

The present invention relates to a method for operating a merchant site using a discount coupon, and more particularly, when a customer purchases an item at a merchant site, discounts the amount corresponding to the discount coupon from the price of the goods and pays the discount coupon. Make a payment and provide a discount coupon with a certain percentage (about 50%) on the amount paid, so that the customer can return to use the discount coupon that was paid. It relates to how to operate a merchant site.

Existing e-commerce sites, such as merchant sites, discount a certain amount or a certain percentage of the amount of the goods, or arbitrarily discount (for example, 5,000 won discount) or discount (for example, 3% discount of the purchased goods). The discount coupons were issued to allow consumers to use them, but the discount or discount rate was not enough to activate the e-commerce site by discount coupons. There was a problem.

The present invention, in order to overcome the problems of the prior art as described above, when a customer purchases goods and pays at the merchant site, a certain ratio (about 50%) to the payment amount (except payment amount by discount coupon) The purpose of the present invention is to provide a method of operating an affiliated store site that provides an exceptional discount coupon for customers to revisit customers to use the discount coupons that have been paid to them, thereby significantly improving the sales volume of goods.

The present invention provides a method for operating a merchant site using a discount coupon, comprising: a product purchase step of a member purchasing a product at the merchant site; If the price of the goods is to be paid without including a discount coupon, the price of the goods is calculated as a payment amount.If the price is to be included with a discount coupon, the amount of payment is deducted from the price of goods. A payment amount calculating step of calculating; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon accumulating step of providing a discount coupon by applying a predetermined discount coupon generation rate to the article; A goods delivery instruction step of instructing the affiliated store to deliver the goods purchased by the member in the goods purchase step by using an email, a text message, a fax, a wired communication network, and the like; Payment amount = [Item price × {1 / (1+ discount coupon issuance rate)}] × (1-Merchant commission rate) ± α (α is one or more of insurance premium, interest, deposit, support fee, delivery fee, etc.) Calculating a payment amount to pay the affiliate store using the payment amount; And a remittance step of remitting the payment amount calculated in the payment amount calculation step to the affiliated store when the purchase of the goods is confirmed after the delivery of the goods through the goods delivery instruction step or the refundable period has elapsed.

Yet another aspect of the present invention provides a method for operating a merchant site using a discount coupon, wherein the member purchases an article at a merchant site; If the price of the goods is to be paid without including a discount coupon, the price of the goods is calculated as a payment amount.If the price is to be included with a discount coupon, the amount of payment is deducted from the price of goods. A payment amount calculating step of calculating; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon accumulating step of providing a discount coupon by applying a predetermined discount coupon generation rate to the article; A goods delivery instruction step of instructing the merchant to deliver goods, such as a merchant or a gift purchased by a member, in a goods purchase step by using an email, a text message, a fax, a wired communication network, and the like; Payment amount = [Item price × {1 / (1+ discount coupon issuance rate)}] × (1-Merchant commission rate) ± α (α is one or more of insurance premium, interest, deposit, support fee, delivery fee, etc.) Calculating a payment amount to pay the affiliate store using the payment amount; And a remittance step of remitting the payment amount calculated in the payment amount calculation step to the affiliated store when the purchase of the goods is confirmed after the delivery of the goods through the goods delivery instruction step or the refundable period has elapsed.

When the discount coupon creation rate in the discount coupon accumulation step is different for each item, the maximum amount of discount coupons that can be used in the discount coupon usage determination step for any one product = calculated by the product price × discount coupon creation rate × constant of the item It is desirable to.

It is preferable that the said constant is two.

The discount coupon provided in the discount coupon accumulation step preferably has a valid period.

If there is a recommender recommending the member, it is preferable to accumulate all or part of the discount coupon generated in the discount coupon accumulation step to the recommender.

Here, the term "article" refers to a thing having a shape or no shape. Ordinary goods refer to fluids such as desks, chairs, computers, etc. In this specification, intellectual property such as real estate such as buildings or lands, patent rights, utility model rights, design rights, trademark rights, copyrights, or providing lunch with a famous person, etc. This includes both fluids and bodies without promises. The term "delivery" usually refers to the transport of a fluid from one place to another, but this specification also encompasses any contract, such as changing the owner of a property, transferring an intellectual property, or fulfilling a promise. It is equally used herein below.

Hereinafter, with reference to the drawings will be described in detail. However, these drawings are for illustrative purposes only and the present invention is not limited thereto.

1 is a system configuration diagram of one embodiment in the present invention. An example is a site for flower delivery.

Referring to FIG. 1, the system according to the present invention includes a server 10 and a terminal 40 connected to the server 10 through a network 30, an internet network or a mobile internet network. The network 30 is connected to the bank computer network 35, the bank computer network 35 is connected to the head office bank account 36 and the merchant bank account 37.

The server 10 is a member DB (11), shopping article DB (12), discount coupon DB (13), merchant DB (14), payment DB (15) and shopping module (21), payment amount calculation module (22) ), Discount coupon subtraction module 23, payment module 24, discount coupon providing module 25, delivery instruction module 26, payment calculation module 27, remittance module 28 and the plurality of modules A central processing unit (not shown) and a connecting device (not shown) for connecting the server 10 to the network 30.

The member DB 11 records ID, password, personal information, product purchase information, delivery information, and the like.

Shopping article DB (12) is a member for shopping (floral delivery order) flowers, trees, flowers, orchids, bouquets, bouquets, wreaths, bonsai and other items for flower delivery and gifts such as cakes, wine, jewelry Have information

Discount coupon DB 13 is a DB that records the amount, number, issue date, expiration date, half-life, half-life, use date, etc. of the discount coupon for each member.

Merchant DB (14) is a base for storing or producing goods for each region, one or more affiliated stores may be joined to one area as needed. The affiliated store DB 14 records an ID, a password, personal information, possession item information, a delivery period, and the like. The merchant DB 14 may have a shipping company registered. If necessary, you can configure the delivery company DB separately.

Payment DB 15 describes the payment to be paid to the merchant for the goods delivered by the merchant of any one of the price of the goods ordered by the members.

The member DB 11, the discount coupon DB 13, the affiliated store DB 14, and the payment DB 15 may be integrated into a single DB, and each DB may be divided and separated as necessary. . The member DB 11 and the affiliated store DB 14 may also be implemented as one DB if necessary.

The shopping module 21 displays the items of the shopping article DB 12 in a shopping mall (a web page or a separate website), and is similar to or identical to a function of a normal shopping mall that receives an order from a member and receives a payment. . However, at the time of payment, the member shall include his / her discount coupon and cash (credit card, debit card, mobile payment, telephone payment, unpaid deposit, OK cash bag, goods that can be exchanged for cash such as mileage or cyber money except the discount coupon). ) To make a double payment. In a strict sense, discount coupons are exhausted when used, not in a strict sense. When the shopping module 21 is operated, the delivery address and the delivery time may be input and recorded in the member DB 11.

The payment amount calculation module 22 displays the discount coupon currently held by the member when he or she decides to purchase the item, and inputs how many discount coupons to use, and excludes the amount of the discount coupon from the item price. The remaining amount to be paid is calculated and displayed on the member's terminal 40.

The discount coupon subtraction module 23 subtracts the used discount coupon from the discount coupon DB 13 when the member makes a payment. When the discount coupon subtraction module 23 subtracts the discount coupon, it is preferable to subtract the discount coupon with a quick issuance date on a first-in first-out basis.

The payment module 24, if the member clicks the payment button, credit card, debit card, mobile payment, telephone payment, bank account deposit, Internet withdrawal (to be withdrawn by entering their account number, password, etc.), OK cashback In addition, the mileage or cyber money except for the discount coupon is to be settled with goods considered to be the same as cash. At the time of payment, only the amount deducted from the discount coupon will be settled.

The discount coupon subtraction module 23 and the payment module 24 may be reversed in order, and are performed at substantially the same time.

The discount coupon providing module 25 provides the member with a discount coupon corresponding to a predetermined ratio (for example, 50%) of the payment amount after the payment is completed by the payment module 24.

If you purchase 50,000 won items, use an existing 15,000 won discount coupon and pay 35,000 won, you can offer a discount coupon of 17,500 won, 17 1,000-yen discount coupons and 1 500-yen discount coupon. It can also provide In some cases, discount coupons less than 1,000 won may be cut off and 17 discount coupons may be provided. Discount coupons may be redeemed for cash, but it is preferable not to pay cash.

When the payment is completed by the payment module 24, the delivery instruction module 26 selects an appropriate affiliate store from the affiliated store DB 14 and selects an appropriate affiliate store information including the delivery address recorded in the member DB 11 by the shopping module 21. Instruct delivery. If necessary, the delivery time can be shortened by instructing the merchant and the delivery company at the same time.

The payment amount calculation module 27 calculates a payment amount to be paid to the merchant at a predetermined ratio among the goods price and stores it in the payment amount DB 15. Merchant DB 14 and the payment amount DB 15 may be composed of a single DB. The payment amount may be arbitrarily set at the flower delivery site headquarters according to the present invention, but the payment amount = [item price × {1 / (1+ discount coupon issuance rate)}] × (1- merchant commission rate) ± α (α is the premium , Interest, deposit, support, shipping fee, etc.) or the amount of payment is preferably calculated.

The remittance module 28 remits the payment amount to be paid by the payment amount calculation module 27 and stored in the payment amount DB 15 from the main bank account 36 to the merchant bank account 37. When the remittance is completed by the remittance module 28, the remittance completion information is written in the payment amount DB 15. The remittance module 28 may be automatically remitted after a certain period of time through the bank computer network 35 in cooperation with the bank, and if necessary, payment by the merchant from the payment amount DB 15 after a predetermined period elapses. You can also download the money and send it to each merchant manually.

Here, although the server 10, the network 30, or the terminal 40 is illustrated based on the web, the server 10 may be a server capable of providing a service for a mobile phone, and the network 30 denotes a network which may be replaced by a combination of an internet network and a telephone communication network, or only a telephone communication network, and the terminal 40 may be replaced by a mobile phone, a PDA, a smartphone, or the like.

In addition, the server 10 may be properly distributed as the DBs or modules as needed. That is, it can be distributed like DB server, web server, and shopping server, and can connect multiple servers with the same content in parallel as needed. In addition, a shopping server may exist separately by a plurality of business entities, and each DB server and web server may also be operated by various other business entities.

2 is a flowchart of one embodiment in the present invention.

Referring to Figure 2, in the flower delivery site embodied by the present invention, flowers, trees, flowers, orchids, bouquets, bouquets, wreaths, bonsai and other flower delivery and / or articles containing cakes, wine, jewelry, etc. If you purchase (100), the server inquires whether or not to pay, including a discount coupon (if the member does not have a discount coupon, go directly to the payment window without a discount coupon), using a discount coupon discounted by a discount coupon from the commodity price To buy.

In the case of using a discount coupon, the server calculates the payment amount by subtracting the amount corresponding to the discount coupon from the total amount of the goods (200).

The discount coupon that can be used for any one item is preferably unlimited, but when the discount coupon earning rate is different for each item, it is preferable to limit the discount coupon that can be used in conjunction with the discount coupon earning rate. For example, if the discount coupon accumulation rate of all items is 50% (5,000 discount coupons for 10,000 won payment), the discount coupon can be used for the entire price of the goods. If the discount coupon accumulation rate is different for each item, a product with a 50% discount coupon can use a discount coupon for the entire item price, and a product with a 30% discount coupon accumulation rate can use a discount coupon up to 60% of an item price. It is desirable to. This is to prevent members from purchasing items with a high discount coupon accumulation rate by making a cash payment, and a product with a low discount coupon accumulation rate to pay only with a discount coupon.

When the member clicks the payment button, the existing discount coupon of the member as much as the amount used in the payment amount calculation step 200 is deducted 300, and a payment window for paying by cash, card, mobile, phone, etc. to the client is provided. Display, the member enters the card number, bank account number, mobile phone number, telephone number, password, expiration date, social security number, etc. in the payment window and makes a payment (400). If the member does not make payment 400, the discounted discount coupon is restored to its original state.

The order of payment step 400 and discount coupon subtraction step 300 may be reversed.

The server generates a discount coupon corresponding to a certain ratio (for example, 50%) of the amount paid in the payment step 400 to update the member information of the member so that the online coupon is paid (500). The constant ratio may be a constant ratio of an article price. The constant ratio can be set differently for each article. If the member cancels the payment in the payment step 400 or the purchase of the goods by a proper procedure such as rejecting the purchase of the delivered goods, the discount coupon paid is to be deleted or cancelled.

The member may purchase 100 again using the discount coupon provided in the discount coupon accumulation step 500.

When the payment is completed in the payment step 400, the server instructs 600 to deliver to the jurisdiction merchant of the ordered delivery address. In the case of instructing delivery, the delivery address, order name, recipient name, required options, delivery time, etc. required for flower delivery are delivered. In the delivery instruction step 600, the delivery instruction may be sent by e-mail, text message, messenger, fax, voice transmission. It is preferable that the delivery instruction is automatically generated by the server. However, in some cases, the delivery information may be output from the server, and the affiliated store may be notified manually.

When the delivery instruction step 600 is completed, the server calculates the payment amount 700 to pay to the merchant that provided and delivered the goods of the goods price (700). The amount of payment is the amount of payment = [item price × {1 / (1+ discount coupon issuance rate)}] × (1-merchant commission rate) ± α (α is any one or two of insurance premiums, interest, deposits, support funds, shipping fees, etc.) Above). Payments may be calculated on a case-by-case basis, but may be calculated at a time on a daily, weekly or monthly basis.

The payment amount is the payment amount = [item price × {1 / (1 + discount coupon issuance rate)}] × (1-merchant commission rate) ± α (α is any one of insurance, interest, deposit, support, delivery fee, etc. or Two or more).

The discount coupon issuance rate is preferably 50% of the payment amount, and the merchant commission rate is currently applied to 20%.

Looking at an example of calculating the amount of payment by the above method,

Item price: 100,000 won

Discount Coupon Amount: None

Payment amount: 100,000 won

Discount coupon issue rate: 50% of the payment

Merchant fee: 20%

α: 0 won

Payment amount = [100,000 won × {1 / (1 + 0.5)}] × (1-0.2) = 53,334 won,

The newly issued discount coupon is 50,000 won.

Looking at the calculation of another payment amount,

Item price: 100,000 won

Discount coupon use: 50,000 won

Payment amount: 50,000 won

Discount coupon issue rate: 50% of the payment

Merchant fee: 20%

α: 0 won

Payment amount = [100,000 won × {1 / (1 + 0.5)}] × (1-0.2) = 53,334 won,

The newly issued discount coupon will be 25,000 won.

Looking at the calculation of another payment amount,

Item price: 100,000 won

Discount Coupon Amount: None

Payment amount: 100,000 won

Discount coupon issue rate: 50% of the payment

Membership Fee Rate: 10%

If α: 0

Payment amount = [100,000 won × {1 / (1 + 0.5)}] × (1-0.1) = 60,000 won,

The newly issued discount coupon is 50,000 won.

Looking at another example of calculating the payment amount,

Item price: 100,000 won

Discount coupon use: 50,000 won

Payment amount: 50,000 won

Discount coupon issue rate: 50% of the payment

Merchant commission rate: 0.2

α: 3,000 won (premium)

Payment amount = [100,000 won × {1 / (1 + 0.5)}] × (1-0.2) -3,000 won = 50,334 won,

The newly issued discount coupon will be 25,000 won.

When the delivery is completed through the delivery instruction step 600 and the purchase of goods is confirmed after the legal purchase cancellation period, the payment amount calculated in the payment amount calculation step 700 is remitted to each affiliated store 800. In the remittance step 800, the remittance may be limited to daily or monthly.

The discount coupon mentioned in FIG. 1 or FIG. 2 preferably has a half-life and an expiration date.

For example, if the half-life period is one year and the validity period is two years, the 1,000 won discount coupon issued on January 1, 2005 will be changed to the 500 won discount coupon on January 1, 2006, and January 1, 2007. After that date, the discount coupon expires after the expiration date.

In addition, when the half-life period is one year and the validity period is three years, the 1,000 won discount coupon issued on January 1, 2005 is changed to the 500 won discount coupon on January 1, 2006, and is January 1, 2007. If this happens, the discount coupon changes to 250 won, and when January 1, 2008, the discount coupon expires after the expiration date.

In the present specification, but has been described as limited to the flower delivery site, because the handling of perishables such as agricultural and marine products need merchants for each region, the present invention can be implemented in the same state only replaced by the contents handled on the site, such Modifications to the articles handled are also within the scope of the present invention.

According to the present invention as described above, by providing a discount coupon of a certain rate for the payment amount excluding the total amount of the goods purchased from the merchant site, except the discounted amount, it is induced to revisit the site to use the discount coupon received It has the effect of increasing the sales of the merchant site, and by setting the half-life of the discount coupon, if not used for a certain period of time to reduce the discount to reduce the burden of the shopping mall operators.

Claims (8)

As a method of operating a merchant site using a discount coupon, A goods purchase step in which the member purchases goods at the affiliated store site; If the price of the goods is to be paid without including a discount coupon, the price of the goods is calculated as a payment amount.If the price is to be included with a discount coupon, the amount of payment is deducted from the price of goods. A payment amount calculating step of calculating; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon accumulating step of providing a discount coupon by applying a predetermined discount coupon generation rate to the article; A goods delivery instruction step of instructing the affiliated store to deliver the goods purchased by the member in the goods purchase step by using an email, a text message, a fax, a wired communication network, and the like; Calculating a payment amount to pay the merchant; If the purchase of the goods is confirmed after the completion of the delivery of goods or the refundable period has passed through the goods delivery instruction step, remittance step of remitting the payment amount calculated in the payment amount calculation step to the affiliated shop; discount coupon comprising a How to use the merchant site. As a method of operating a merchant site using a discount coupon, A goods purchase step in which the member purchases goods at the affiliated store site; If the price of the goods is to be paid without including a discount coupon, the price of the goods is calculated as a payment amount.If the price is to be included with a discount coupon, the amount of payment is deducted from the price of goods. A payment amount calculating step of calculating; A discount coupon subtraction step of subtracting a discount coupon used for payment; A payment step of paying the payment amount; A discount coupon accumulating step of providing a discount coupon by applying a predetermined discount coupon generation rate to the article; A goods delivery instruction step of instructing the merchant to deliver goods, such as a merchant or a gift purchased by a member, in a goods purchase step by using an email, a text message, a fax, a wired communication network, and the like; Calculating a payment amount to pay the merchant; Remittance step of remitting the payment amount calculated in the payment amount calculation step to the affiliated store when the purchase of the goods is confirmed after the completion of the delivery of goods or the refundable period has elapsed through the goods delivery instruction step; When the discount coupon creation rate in the discount coupon accumulation step is different for each item, the maximum amount of discount coupons that can be used in the discount coupon usage determination step for any one item = product price x discount coupon generation rate of the corresponding product x constant Method of operating a merchant site using a discount coupon, characterized in that the calculation. The method of claim 1, When the discount coupon creation rate of the discount coupon accumulation step is different for each article, Method for operating a merchant site using a discount coupon, characterized in that calculated by the maximum amount of the coupon can be used in the discount coupon usage determination step = product price x discount coupon generation rate of the corresponding product x constant. The method of claim 2, The constant is a merchant site operation method using a discount coupon, characterized in that 2. The method of claim 3, The constant is a merchant site operation method using a discount coupon, characterized in that 2. The method according to any one of claims 1 to 5, The discount coupon provided in the discount coupon accumulating step is a merchant website operation method using a discount coupon, characterized in that there is a valid period. The method according to any one of claims 1 to 5, If there is a referrer who recommended the above member, Method of operating a merchant site using a discount coupon, characterized in that to accumulate all or part of the discount coupon generated in the discount coupon accumulation step to the recommender. The method of claim 6, If there is a referrer who recommended the above member, Method of operating a merchant site using a discount coupon, characterized in that to accumulate all or part of the discount coupon generated in the discount coupon accumulation step to the recommender.

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