KR20050086104A - The system and method of profit sharing by bulletin board including advertisements chosen by authors - Google Patents

The system and method of profit sharing by bulletin board including advertisements chosen by authors Download PDF

Info

Publication number
KR20050086104A
KR20050086104A KR1020040012456A KR20040012456A KR20050086104A KR 20050086104 A KR20050086104 A KR 20050086104A KR 1020040012456 A KR1020040012456 A KR 1020040012456A KR 20040012456 A KR20040012456 A KR 20040012456A KR 20050086104 A KR20050086104 A KR 20050086104A
Authority
KR
South Korea
Prior art keywords
content
advertisement
subscribers
data
post
Prior art date
Application number
KR1020040012456A
Other languages
Korean (ko)
Inventor
박종관
Original Assignee
박종관
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 박종관 filed Critical 박종관
Priority to KR1020040012456A priority Critical patent/KR20050086104A/en
Publication of KR20050086104A publication Critical patent/KR20050086104A/en

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B43—WRITING OR DRAWING IMPLEMENTS; BUREAU ACCESSORIES
    • B43K—IMPLEMENTS FOR WRITING OR DRAWING
    • B43K27/00—Multiple-point writing implements, e.g. multicolour; Combinations of writing implements
    • B43K27/02—Combinations of pens and pencils
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B43—WRITING OR DRAWING IMPLEMENTS; BUREAU ACCESSORIES
    • B43K—IMPLEMENTS FOR WRITING OR DRAWING
    • B43K23/00—Holders or connectors for writing implements; Means for protecting the writing-points
    • B43K23/08—Protecting means, e.g. caps
    • B43K23/12—Protecting means, e.g. caps for pens
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B43—WRITING OR DRAWING IMPLEMENTS; BUREAU ACCESSORIES
    • B43K—IMPLEMENTS FOR WRITING OR DRAWING
    • B43K24/00—Mechanisms for selecting, projecting, retracting or locking writing units
    • B43K24/02—Mechanisms for selecting, projecting, retracting or locking writing units for locking a single writing unit in only fully projected or retracted positions
    • B43K24/08—Mechanisms for selecting, projecting, retracting or locking writing units for locking a single writing unit in only fully projected or retracted positions operated by push-buttons
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B43—WRITING OR DRAWING IMPLEMENTS; BUREAU ACCESSORIES
    • B43K—IMPLEMENTS FOR WRITING OR DRAWING
    • B43K7/00—Ball-point pens

Landscapes

  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

본 발명은 웹상에 게시되는 컨텐츠를 통하여 얻어지는 수익배분에 관한 것으로 더욱 상세하게는 컨텐츠 제작자가 각 컨텐츠의 성격에 맞는 광고를 선택하게 하여 컨텐츠와 함께 구독자에게 노출시킴으로서 얻어지는 수익배분방법에 관한 것이다.The present invention relates to revenue distribution obtained through content posted on the web. More particularly, the present invention relates to a revenue distribution method obtained by exposing content subscribers to advertisements according to the characteristics of each content and exposing it to subscribers.

이를 위하여 본 발명은, 컨텐츠 제작자가 게시물을 웹상에 게시하는데 있어서, 게시물에 포함될 광고를 수집, 저장, 배포, 관리하는 단계, 포함될 광고를 선택할 수 있도록 광고 데이터를 컨텐츠 제작자에게 제공하는 단계, 컨텐츠 제작자가 제공된 광고 중 글의 성격을 고려하여 게시물과 함께 게시할 수 있도록 하는 단계, 또 구독자가 컨텐츠를 구독하는데 있어서, 컨텐츠가 구독자들에 의해 구독될 때 광고가 노출되는 단계, 노출된 광고의 내용에 관한 데이터가 광고회사의 데이터베이스와 게시되는 쪽의 광고노출을 관리하는 데이터베이스에 데이터가 입력되는 단계, 입력된 데이터를 기준으로 수익을 컨텐츠 제작자에게 배분하는 단계로 이루어진 것에 특징이 있다. 특히 컨텐츠 제작자가 구독자의 특성을 고려하여 광고를 선택하므로 광고의 노출횟수 대비 접근횟수를 최대화 하는 것에 가장 큰 특징이 있다. To this end, the present invention, the content creator in posting a post on the web, collecting, storing, distributing, managing the advertisement to be included in the post, providing the advertising data to the content producer to select the advertisement to be included, the content producer Allows users to post along with their posts, taking into account the nature of the article, and when subscribers subscribe to content, when the content is subscribed to by subscribers, the advertisement is exposed, and the content of the exposed advertisement. Data is input into a database of an advertisement company and a database managing advertisement exposure of a posted side, and the revenue is distributed to content producers based on the input data. In particular, since the content creator selects the advertisement in consideration of the characteristics of the subscriber, the biggest feature is to maximize the number of accesses compared to the number of impressions of the advertisement.

Description

컨텐츠 제작자가 선택한 광고를 포함하는 게시물을 통한 수익배분 방법 및 시스템{The system and method of profit sharing by bulletin board including advertisements chosen by authors}The system and method of profit sharing by bulletin board including advertisements chosen by authors}

본 발명은 웹상에 게시되는 컨텐츠를 통하여 얻어지는 수익배분에 관한 것으로 더욱 상세하게는 컨텐츠 제작자가 각 게시물의 성격에 맞는 광고를 선택하게 하여 게시물과 함께 구독자에게 노출시킴으로서 얻어지는 수익배분방법에 관한 것이다.The present invention relates to revenue distribution obtained through content posted on the web, and more particularly, to a revenue distribution method obtained by exposing content subscribers to advertisements according to the characteristics of each post and exposing it to subscribers.

일반적인 인터넷 광고의 경우 광고 관리 어플리케이션에 의해 무작위로 축출된 광고가 게재되어 컨텐츠와 광고의 연관성이 극히 미미하여 구독자의 광고에 대한 접근도가 현저하게 낮고 전문적인 지식 컨텐츠를 제공하는 사이트의 경우에도 광고 수익의 대부분은 사이트를 제공하는 회사에게 돌아가게 된다.In the case of general Internet advertisements, advertisements randomly evicted by an advertisement management application are displayed so that the relation between the contents and the advertisements is extremely small. Most of it goes to the company that provides the site.

그러나 위와 같은 형태로는 블로그(blog), 위키위키(wikiwiki) 등과 같이 개인에 의해 제공되는 유용한 컨텐츠의 증가세가 뚜렷하게 나타나는 현재의 상황에 전혀 적용할 수 없다.However, the form above cannot be applied to the current situation in which the increase in useful contents provided by individuals such as blogs and wikiwikis is evident.

또 양질의 컨텐츠를 제공하고도 정작 컨텐츠를 제공한 사람은 아무런 혜택도 받을 수 없거나 광고 수익에 의해서 이익이 배분되는 모델의 경우에도 광고가 무작위로 출력되어 컨텐츠 사용자의 광고에 대한 관심과 접근도가 낮아 컨텐츠의 가치만큼 보상받을 수 없게 되는 문제점을 가지고 있다.In addition, even in the case of providing high-quality content, the person who provided the content does not receive any benefit or even in the case of a model in which profits are distributed by advertising revenue, the advertisements are randomly outputted so that the interest and accessibility of the content users It has a problem that can not be compensated as low as the value of the content.

본 발명은 상기와 같은 문제점을 해소하기 위해 컨텐츠와, 함께 제공되는 광고간의 연관성을 고려하여 선택 출력함으로서 광고의 접근도를 높여 기존의 인터넷 광고 보다 더 많은 수익을 발생 시킬 수 있는 것은 물론 컨텐츠 제작자가 직접 광고를 게시하여 그 이익을 컨텐츠 제작자에게 돌아가게 하는 것에 그 목적이 있다. In order to solve the problems described above, the present invention can increase the accessibility of advertisements by selecting and outputting in consideration of the correlation between the contents and the advertisements provided with it, and of course, the content producers can generate more revenue than the existing Internet advertisements. The purpose is to post the advertisement directly and return the benefit to the content creator.

이와 같은 목적을 달성하기 위한 본 발명은, 컨텐츠 제작자가 컨텐츠를 웹상에 게시하는데 있어서, 컨텐츠에 포함될 광고를 수집, 저장, 배포, 관리하는 단계, 포함될 광고를 선택할 수 있도록 광고 데이터를 컨텐츠 제작자에게 제공하는 단계, 컨텐츠 제작자가 제공된 광고 중 글의 성격을 고려하여 게시물과 함께 게시할 수 있도록 하는 단계, 또 구독자가 컨텐츠를 열람하는데 있어서, 컨텐츠가 구독자들에 의해 구독될 때 광고가 노출되는 단계, 노출된 광고의 내용에 관한 데이터가 광고회사의 데이터베이스와 게시되는 쪽의 광고노출을 관리하는 데이터베이스에 데이터가 입력되는 단계, 입력된 데이터를 기준으로 수익을 컨텐츠 제작자에게 배분하는 단계로 이루어진 것에 특징이 있다. 특히 컨텐츠 제작자가 구독자의 구매 성향을 고려하여 광고를 선택하므로 광고의 노출 횟수 대비 접근 횟수를 최대화 하는 것에 가장 큰 특징이 있다.In order to achieve the above object, the present invention provides a content producer with advertisement data so that a content producer can collect, store, distribute, and manage advertisements to be included in the content, and select advertisements to be included in publishing the content on the web. At the content creator, to allow the content creator to post with the post in consideration of the nature of the article, and to view the content, the subscriber is exposed when the content is subscribed to by the subscriber, Data is entered into the database of the advertising company and the database that manages the advertising exposure of the published ad, and the revenue is distributed to the content creator based on the input data. . In particular, since the content creator selects an advertisement in consideration of the subscriber's purchase tendency, the biggest feature is to maximize the number of accesses compared to the number of exposures of the advertisement.

이하 첨부된 도면에 의해 상세히 설명하면 다음과 같다.Hereinafter, described in detail by the accompanying drawings as follows.

[도 1]은 각 회사의 광고데이터서버(가)에서 광고수집서버(나)로 데이터를 전송한다. Figure 1 transmits data from the advertisement data server (a) of each company to the advertisement collection server (b).

[도 2]는 광고수집서버(나)에서 수집된 데이터를 가공하여 컨텐츠 제작자가 광고를 선택할 수 있도록 하는 서버(다)에 데이터를 전송하고 컨텐츠 제작자(라)가 컨텐츠를 제작하고 광고를 선택하여 컨텐츠를 게시할 서버(다)에 컨텐츠를 게시하는 과정이다.[Figure 2] is to process the data collected by the advertisement collection server (b) to send the data to the server (c) that allows the content creator to select the advertisement, the content producer (d) to produce the content and select the advertisement This is the process of posting the content to the server that will publish the content.

[도 3]은 게시된 컨텐츠와 광고가 구독자(마)에게 노출되면 그에 해당하는 정보를 profit Management server(바)에 전송하는 과정이다.3 is a process of transmitting information corresponding to the posted content and advertisements to subscribers (e) to a profit management server (bar).

[도 4]는 구독자(마)에게 노출된 광고를 선택하여 해당 회사의 관련 사이트(가)로 접속하는 과정이다.4 is a process of selecting an advertisement exposed to a subscriber (e) and accessing the relevant site of the company.

[도 5]는 profit Management server(바)로부터 광고가 구독자에게 노출된 정도만큼의 이익이 컨텐츠 제작자(라)에게 전달되는 과정이다. FIG. 5 is a process in which profits as much as the advertisement is exposed to subscribers from the profit management server (bar) are delivered to the content producer (d).

이상에서 상술한 바와 같이 본 발명은, 광고를 컨텐츠 제공자가 선택적으로 게시함 으로서 컨텐츠를 열람하는 사람에 대한 광고의 접근도를 향상시켜 수익의 증대를 가져옴은 물론 일반적으로 컨텐츠 제공자가 광고를 직접 선택 게시할 수 있는 방법을 제공함으로서 광고에 대한 수익을 컨텐츠에 대한 가치만큼을 컨텐츠 제작자에게 돌려줄 수 있는 것이다.As described above, the present invention improves the accessibility of the advertisement to the person viewing the content by selectively posting the advertisement, thereby increasing the profits, and generally the content provider directly selects the advertisement. By providing a way to post, the return on advertising can be returned to the content creator as much as the value of the content.

도 1은 광고를 의뢰한 회사의 서버로부터 광고 정보를 수집하는 과정. 1 is a process of collecting advertisement information from the server of the company that requested the advertisement.

도 2는 Application서버에서 사용자가 수집된 광고를 열람, 선택하고 그와 함께 작성된 게시물을 Application서버로 입력하는 과정.2 is a process of viewing and selecting the advertisement collected by the user in the application server and input the post written with it to the application server.

도 3은 Application서버에 게시된 게시물을 구독자가 구독함과 동시에 열람정보를 Profit Management서버에 데이터를 입력하는 과정.3 is a process of inputting data to the Profit Management server at the same time the subscriber subscribes to the post posted on the Application server.

도 4는 구독자가 게시물에 포함된 광고를 접하고 광고사의 서버로 접근하는 과정.4 is a process in which a subscriber encounters an advertisement included in a post and approaches an advertisement company's server.

도 5는 컨텐츠 제작자가 Profit Management서버에서 자신에게 해당하는 이익에 대한 부분을 열람하고 취득하는 과정. 5 is a process in which a content creator views and acquires a portion of a profit corresponding to the content from a Profit Management server.

<도면의 주요부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>

가 : 광고를 저장하고 있는 각각의 회사 서버A: Each company server that stores advertisements

나 : (가)로부터 필요한 광고를 수집하는 서버Me: a server that collects the necessary ads from

다 : (나)로부터 컨텐츠 제작자가 요구하는 광고를 출력하고 컨텐츠를 제작해 이를 데이터베이스에 저장하는 서버 C) A server that outputs the advertisements required by the content creator from (b), creates the content, and stores it in the database.

라 : 컨텐츠 제작자LA: Content Creator

마 : 컨텐츠를 구독하는 구독자Do: Subscribers who subscribe to content

바 : (마)가 취하는 행동으로 인해 얻어지는 수익과 그에 따르는 모든 데이터를 저장하는 서버.(F) A server that stores the revenue resulting from the actions taken by (e) and all accompanying data.

Claims (1)

컨텐츠 제작자가 컨텐츠를 웹상에 게시하는데 있어서, 컨텐츠에 포함될 광고를 수집, 저장, 배포, 관리하는 단계, 포함될 광고를 선택할 수 있도록 광고 데이터를 컨텐츠 제작자에게 제공하는 단계, 컨텐츠 제작자가 제공된 광고 중 글의 성격을 고려하여 게시물과 함께 게시할 수 있도록 하는 단계, 또 구독자가 컨텐츠를 열람하는데 있어서, 컨텐츠가 구독자들에 의해 구독될 때 광고가 노출되는 단계, 노출된 광고의 내용에 관한 데이터가 광고회사의 데이터베이스와 게시되는 쪽의 광고노출을 관리하는 데이터베이스에 데이터가 입력되는 단계, 입력된 데이터를 기준으로 수익을 컨텐츠 제작자에게 배분하는 단계로 이루어진 것을 특징으로 하는 컨텐츠 제작자가 선택한 광고를 포함하는 게시물을 통한 수익배분 방법 및 시스템In publishing content on the web, a content producer collects, stores, distributes, and manages advertisements to be included in the content, and provides advertisement data to the content producers to select the advertisements to be included. In consideration of the nature, it is possible to post with the posts, and when the subscribers browse the contents, the advertisements are exposed when the contents are subscribed by the subscribers, and the data about the contents of the exposed advertisements is displayed. Through the post containing the advertisement selected by the content creator, characterized in that the data is entered into the database and the database that manages the advertisement exposure of the published side, the revenue distribution based on the input data to the content creator Revenue Sharing Method and System
KR1020040012456A 2004-02-25 2004-02-25 The system and method of profit sharing by bulletin board including advertisements chosen by authors KR20050086104A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020040012456A KR20050086104A (en) 2004-02-25 2004-02-25 The system and method of profit sharing by bulletin board including advertisements chosen by authors

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020040012456A KR20050086104A (en) 2004-02-25 2004-02-25 The system and method of profit sharing by bulletin board including advertisements chosen by authors

Publications (1)

Publication Number Publication Date
KR20050086104A true KR20050086104A (en) 2005-08-30

Family

ID=37270063

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020040012456A KR20050086104A (en) 2004-02-25 2004-02-25 The system and method of profit sharing by bulletin board including advertisements chosen by authors

Country Status (1)

Country Link
KR (1) KR20050086104A (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008117939A1 (en) * 2007-03-23 2008-10-02 Chung Hee Ryu Ucc offer server capable of utilizing ucc by advertising media and method thereof
KR100881839B1 (en) * 2007-03-22 2009-02-03 엔에이치엔(주) Method for advertising goods by ucc and apparatus thereof
KR100914624B1 (en) * 2007-08-24 2009-09-02 하나로드림(주) Advertising Method Using Moving Pictures over the Internet

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100881839B1 (en) * 2007-03-22 2009-02-03 엔에이치엔(주) Method for advertising goods by ucc and apparatus thereof
WO2008117939A1 (en) * 2007-03-23 2008-10-02 Chung Hee Ryu Ucc offer server capable of utilizing ucc by advertising media and method thereof
KR100914624B1 (en) * 2007-08-24 2009-09-02 하나로드림(주) Advertising Method Using Moving Pictures over the Internet

Similar Documents

Publication Publication Date Title
JP5462972B2 (en) Information processing apparatus, information processing method, and information processing program
KR100780265B1 (en) System for advertising using meta-blog web page and profit creating method with it
US20090150920A1 (en) System and method for aggregating, distributing, and monetizing the collective wisdom of consumers
KR100822491B1 (en) Electronic advertisement method using advertisement intermediation site
US20070288245A1 (en) Charisma monetization through an integrated and reusable commerce engine
JP2007286833A (en) Advertisement distribution system and advertisement distribution program
KR20190086245A (en) Apparatus and method for providing advertisement using SNS, and computer program for executing the method
WO2015103419A9 (en) Integrated media, publication and interactive discussion engine driven by user-specified topic
Brueton et al. Strategies to reduce attrition in randomised trials
RU89738U1 (en) SYSTEM OF CONTEXT DEMONSTRATION OF INFORMATION MATERIALS ON THE INTERNET
KR101208835B1 (en) System and Method for Creation/Distribution of Object Based Product Contents
KR20050086104A (en) The system and method of profit sharing by bulletin board including advertisements chosen by authors
KR101074568B1 (en) On-line advertising system capable of searching advertisement by click and method thereof
JP2008269537A (en) Method and system for supplying relevant advertisement
KR20140100606A (en) Advertisement/Publicity Supporting system for curation service
JP2007305094A (en) Information providing method, information providing system and computer program
KR20090084323A (en) Reply ad income model service method from reply management and system
JP5744546B2 (en) Advertising management server
KR100967350B1 (en) System for Internet Marketing Based on Advertisement Contents Decentralization
JP2011086080A (en) Management method of banner advertisement printing homepage in affiliate advertisement
KR20000054240A (en) Method for sharing income from advertisements on member&#39;s homepage
KR20090011158A (en) Management system for advertising service
Päkk et al. Leveraging sport sponsorship with digital marketing communication: A conceptual model
JP2002133281A (en) Delivery system for text advertisement
KR20090051673A (en) Reply ad income model service method from reply management and system

Legal Events

Date Code Title Description
WITN Withdrawal due to no request for examination