KR100881839B1 - Method for advertising goods by ucc and apparatus thereof - Google Patents

Abstract

The present invention relates to an advertising method and apparatus using UCC for solving the limitations and problems of the stereotype advertising technology using the conventional Internet. The present invention provides a method for authorizing a user to upload a User Created Contents (UCC) generated by an arbitrary user to a specific website, and combining specific advertisement contents to the uploaded UCC to generate new UCC-advertised contents. Generating, calculating, by each user, the degree to which the generated UCC-ad content contributes to the advertisement exposure, and allocating advertisement revenue to each user in proportion to the contribution to the advertisement exposure according to the calculation result. It provides an advertising method using the UCC, characterized in that it comprises a step. Therefore, according to the present invention, it is possible to improve the efficiency of advertising on the Internet, and to propagate advertisements or UCCs more quickly.

Internet, UCC, Advertising

Description

TECHNICAL FOR ADVERTISING GOODS BY UCC AND APPARATUS THEREOF}

1 is a block diagram (block diagram) showing the configuration of an advertisement device using UCC according to the present invention.

2 is a diagram illustrating a scenario in which an advertising method and apparatus using UCC according to the present invention distribute advertising revenue to a user.

3 is a diagram illustrating an advertisement method using the UCC and the apparatus according to the present invention to associate and display the UCC and the advertising content.

FIG. 4A is a diagram for describing a method of advertising using the UCC and a method for distributing advertisement revenue to a plurality of users according to the contribution according to the present invention.

FIG. 4B is another diagram for describing a method of advertising using UCC and an apparatus for distributing advertising revenue to a plurality of users according to the contribution according to the present invention.

5 is a diagram (flow chart) illustrating an advertisement method using UCC according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: advertising device using UCC 101: receiving unit

102: generation unit 103: AD server

104: web server 105: calculation unit

106: control unit 110: first user

120: second user

The present invention relates to an advertising method and apparatus using the Internet, and more particularly, to an advertising method and apparatus using UCC (User Created Contents).

In the past, it was common to advertise specific products through newspapers, booklets, physical signs, banners, and the like. However, in recent years, due to the development of the PC and the rapid spread of the Internet, the advertisement system using the Internet has gained much attention. A representative example of the Internet advertising is a banner advertisement. The banner advertisement refers to an advertisement method that promotes by attaching a name or content of a specific website to one side of a popular homepage. Initially, the banner advertisement started with a simple form of informing a domain and business content in a square shape, but nowadays, If you put it or open the homepage, it is diversified in a way that is fixedly placed on the screen.

However, the conventional advertising method and apparatus using the Internet has the following problems.

According to the prior art, only the classical method of banner advertisement is mainly used as the Internet advertisement, and there is a problem that the variety and efficiency of the Internet advertisement are low.

In addition, according to the related art, there is no system for incentivizing any user who contributes to advertisement exposure on the Internet, and there is a problem that advertisement propagation on the Internet is slowly developed.

In addition, according to the related art, there is a problem in that the site that the user is currently watching or using is not related to the banner advertisement, so that the concentration of the user on the Internet advertisement cannot be enhanced.

The present invention has been made to improve the problems of the prior art as described above, by using a new method that does not exist in the Internet advertising method and apparatus using the UCC that can enhance the diversity and efficiency of Internet advertising The purpose is to provide.

Another object of the present invention is to provide a method and apparatus for using the UCC to control the distribution of advertisements on the Internet more quickly and vigorously by making rational revenue distribution to users who contributed to advertisement exposure on the Internet.

In addition, another object of the present invention is to provide a method and apparatus for advertising using UCC capable of automatically detecting a hidden intention of a user and providing an internet advertisement suitable thereto.

In order to achieve the above object and solve the problems of the prior art, the present invention is to receive a signal for uploading user created content (UCC) generated by any user to a specific website, and the uploaded UCC Combining the specific advertisement contents to generate new UCC-ad contents, calculating the degree of contribution of the generated UCC-ad contents to the advertisement exposure for each user, and according to the calculation result, It provides an advertising method using the UCC, characterized in that it comprises the step of assigning the advertising revenue to each user in proportion to the contribution degree.

Combining specific advertisement content to the uploaded UCC, generating a new UCC-ad content, the step of reading the tag information of the uploaded UCC, the same as the read tag information, Retrieving advertising content having a similar keyword, and combining the uploaded UCC with the retrieved advertising content to generate new UCC-advertising content.

The tag information may include at least one of a title, a producer, a performer, or a registration time of the uploaded UCC.

The calculating of the degree of contribution of the generated UCC-advertisement content to each user may be calculated by using at least one of the number of times of playing or scrapping the generated UCC-advertisement content, and calculating the contribution amount. have.

The calculating of the degree of contribution of the generated UCC-advertisement content to the advertisement for each user may include: the number of times the UCC-advertisement content is played on a site substantially uploaded by a specific user, and the uploaded UCC-advertisement content. The contribution of the specific user can be calculated by adding the number of times the UCC-ad content is played on all the sub-sites scraped.

In order to achieve the above object, the present invention provides a computer readable recording medium for recording a program for executing the method on a computer.

In order to achieve the above object, the present invention combines the receiving unit receiving a signal for uploading User Created Contents (UCC) generated by any user to a specific website, by combining the specific advertising content in the uploaded UCC, A generation unit for generating new UCC-ad content, a calculation unit for calculating each user's contribution to advertisement exposure by the generated UCC-ad content, and according to the calculation result, in proportion to the contribution to advertisement exposure It provides an advertising device using the UCC, characterized in that it comprises a control unit for controlling to allocate the advertising revenue to each user.

Therefore, according to the present invention, it is possible to improve the efficiency of advertisements on the Internet, and to propagate advertisements or UCC (User Created Contents).

Hereinafter, with reference to the accompanying drawings and the contents described in the accompanying drawings will be described in detail preferred embodiments of the present invention, but the present invention is not limited or restricted by the embodiments. Like reference numerals in the drawings denote like elements.

On the other hand, in describing the present invention, when it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definitions of the terms should be made based on the contents throughout the specification.

1 is a block diagram (block diagram) showing the configuration of an advertisement device using UCC according to the present invention. Hereinafter, referring to FIG. 1, a configuration of an advertisement device using UCC according to the present invention will be described.

As shown in FIG. 1, the advertisement apparatus 100 using the UCC according to the present invention includes a receiver 101, a generator 102, an AD (Advertisement) server 103, a web server 104, and a calculator. 105, and the control unit 106 and the like. The advertisement device 100 using the UCC according to the present invention may be a server of an arbitrary portal site.

On the other hand, the UCC, an abbreviation of 'User Created Contents', means user-generated content. In foreign countries, the term UGC (User Generated Contents) may be used instead of the UCC. The UCC refers to a work, such as a video, a photo, etc. made by netizens (netizens), in the present invention is characterized in that it is to combine the advertisement, display together, and quickly spread the UCC.

When the first user 110 who manufactures the UCC intends to upload the produced UCC to the web server, the receiver 101 receives a signal for uploading an arbitrary UCC and the UCC to the web server 104. Is authorized. At this time, the AD server 103 provides arbitrary advertisement contents to the generation unit 102, and the generation unit 102 is authorized from the UCC and the AD server 103 authorized by the receiving unit 101. The received advertisement content is mixed to generate new UCC-advertisement content. The generation unit 102 may be implemented as a server that is newly added. The generator 102 uploads the generated UCC-advertisement content to the web server 104. The web server 104 may be, for example, a blog, a cafe, or the like of any portal site.

As such, a form in which a specific advertisement content is combined with an uploaded UCC first proposed by the present invention will be referred to as UCC-advertising content. However, the scope of the present invention is not limited to the above names, and the names thereof are merely examples.

Therefore, when the second user 120 accesses the web server 104 using a PC or the like, the second user 120 automatically watches not only the UCC produced by the first user 110 but also any advertisement contents. Bars have the advantage of exposing advertisements to a plurality of users more naturally, and improving the efficiency of the advertisements.

Meanwhile, another aspect of the present invention is to provide a system that monitors the UCC-ad contents, checks the degree of contribution to advertisement exposure for each user, and rationally allocates advertisement revenue to each user. do. As shown in FIG. 1, the calculation unit 105 checks the degree to which the UCC-advertisement content is played on the web server 104, and the like, for example, the number of times of playing, the time of playing, the number of scraps, the amount of scrap Information about the path is stored in a database or memory. The controller 106 distributes the advertisement revenue to at least one user in proportion to the degree of contribution to the advertisement exposure, according to the calculation result of the calculator 105. However, a method of rationally distributing advertisement revenue will be described in more detail with reference to FIGS. 2, 4A, and 4B.

Further, another feature of the present invention is that, in the process of the AD server 103 transmitting the advertising content to the generation unit 102, rather than simply transmitting arbitrary content, the feature of the UCC is automatically By identifying the best advertising content to the user.

Although not shown in FIG. 1, in the process of uploading the UCC, additional information such as title, producer, performer, and registration time of the UCC is uploaded together, and the additional information may be used as tag information of the UCC. The AD server 103 according to the present invention manages a keyword for each advertisement content in a database, thereby reading out the advertisement content having the same or similar keyword as the tag information of the UCC. Accordingly, the read specific advertisement content can be combined with the UCC, so that the user can view the advertisement content that is significantly related to the UCC that he / she wants to watch in succession to the UCC. An effect unique to the present invention that can be greatly improved is expected.

For example, when the first user 110 uploads a UCC and tags the title "Student ....", the AD server 103 displays the advertisement content having a keyword related to the student. Provided to the generation unit 102, the generation unit 102 generates the UCC-advertisement content that combines the UCC and the advertising content having a keyword associated with the student. Advertising content having a keyword associated with the student may be, for example, uniform advertising content. Accordingly, as shown in FIG. 3, the UCC and the advertisement contents related to the UCC may be continuously played through a specific web server.

2 is a diagram illustrating a scenario in which an advertising method and apparatus using UCC according to the present invention distribute advertising revenue to a user. Hereinafter, referring to FIG. 2, a method and apparatus for using the UCC according to the present invention will be described below to explain a basic principle of distributing advertisement revenue to a UCC producer, a website operator, and a user who scraped a UCC.

As shown in Figure 2, the first user first uploads any UCC to the A-1 website (S201). That is, the first user may be referred to as a UCC producer. The A-1 website may be, for example, a post, a blog, a cafe, or the like. The UCC and the first advertisement are played through the A-1 website (S202). On the other hand, the person who contributed to the exposure of the first advertisement can be said to be an operator of the first user and the A website that manages the A-1 website, and a part of the advertising revenue is the first user and the A web. The operator of the site is divided into a predetermined ratio (S203).

In addition, the second user may watch the UCC and the first advertisement (S204), and may upload the scrap again to the A-2 website (S205). That is, the second user may be referred to as a user who scraped the UCC. The A-2 website may be, for example, a post, a blog, a cafe, or the like. The UCC and the second advertisement are played through the A-2 website (S206). Of course, the first advertisement and the second advertisement may be the same advertisement or may be designed to be set as another advertisement. Meanwhile, the person contributing to the exposure of the second advertisement may be referred to as the first user, the A website operator in charge of the A-2 website, and the second user. The first user, the operator of the A website, and the second user are divided and assigned at a predetermined ratio (S207).

FIG. 4A is a diagram for describing a method of advertising using the UCC and a method for distributing advertisement revenue to a plurality of users according to the contribution according to the present invention. 4B is another diagram for explaining an advertisement method using UCC according to the present invention and a method for distributing advertisement revenue to a plurality of users according to the contribution. More specifically, FIG. 4A shows the degree to which each user contributed to the advertisement exposure of the UCC-ad content, and FIG. 4B shows the amount of advertising revenue allocated to each user according to the result of FIG. 4A. Hereinafter, referring to FIGS. 4A and 4B, a method of distributing advertisement revenue to a plurality of users according to the contribution degree is as follows.

As shown in FIG. 4A, a first user is a person who has made an arbitrary UCC and uploaded it to a specific post, and second to 11 users are a person who scraped the uploaded UCC. The scrap refers to an act of copying and uploading a UCC posted on a specific website to another website.

And the value of 'Itself' indicates the degree of exposure of the advertisement through its own posts, and the value of the portion marked 'Child' indicates the degree of advertising exposure through the posts scraped through its own posts. Indicates. Meanwhile, the degree to which the advertisement is exposed may be determined according to, for example, the number of times the UCC-ad content is played. Alternatively, other ways of design changes possible from the perspective of those skilled in the art may be used.

The degree to which an arbitrary user contributes to advertisement exposure can be determined by adding the numerical value of 'Itself' and the numerical value of 'Child'. Therefore, in FIG. 4A, the contribution of the first user is calculated as '5,000,000', and the contribution of the second user is calculated as '1,990,000'. In other words, the UCC creator is given a certain allocation to the portion of the user who contributed to the exposure of the ad, so even if the UCC is played relatively little through the first uploaded post, the UCC creator is the most Reasonable results can be achieved with a high share of advertising revenue.

Meanwhile, the advertising revenue specifically allocated to the first to eleventh users may be determined as shown in FIG. 4B. The advertising revenue allocated to all users is assumed to be 15,000,000 won. And, how to calculate the advertising revenue assigned to each user is calculated as {(how much each user contributed to the ad impressions) / (how much every user contributed to the ad impressions)} * (ad revenue allotted to all users) do.

For example, the advertising revenue assigned to the first user is calculated at $ 5,660,377 ((5,000,000 / 13,250,000) * 15,000,000), and the advertising revenue assigned to the second user is 2,252,830 ((1,990,000 / 13,250,000) * 15,000,000). Is calculated.

Of course, although not shown, whenever a UCC is produced or scraped and uploaded, it is made through a server of a specific website, so that the advertising revenue allocated to the entire user is also allocated to the operator of the specific website. Can also be set.

5 is a diagram (flow chart) showing an advertisement method using UCC according to the present invention. Hereinafter, referring to FIG. 5, the advertisement method using the UCC according to the present invention will be described. However, FIG. 5 is a description of the above-described FIGS. 1 to 4B according to a chronological order of flow, and detailed descriptions will be omitted, and those skilled in the art will refer to FIG. 5 through the description of FIGS. 1 to 4B. It is easy to understand.

Any user generates a UCC (S501). The UCC may be a still image or a moving image captured by a digital camera, a camcorder, a mobile phone, or the like, and may mean edited data. The generated UCC is uploaded to a specific website (S502). The specific website may be, for example, an internet portal site. When the command to play the UCC is applied, the advertisement content is also played after the UCC is played (S503). Of course, it is also possible to design so that the order is changed.

Information contributing to the exposure of the advertisement is calculated for each user (S504). The user may include a UCC producer, a user who scraped it, and the like. Then, according to the calculation result, the advertising revenue is distributed to each user (S505).

Meanwhile, embodiments of the present invention include a computer readable medium including program instructions for performing various computer-implemented operations. For example, computer-readable media containing program instructions on which the invention is implemented are also aspects of the invention. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

According to the present invention, there is an effect that can improve the diversity and efficiency of the Internet advertising by introducing a new type of Internet advertising that did not exist previously. On the other hand, due to this, the advertising inventory is expanded, a new revenue source is also created.

In addition, according to the present invention, it is possible to make rational revenue distribution to the user who contributed to the advertisement exposure on the Internet, thereby controlling the propagation of advertisements on the Internet more quickly and actively. On the other hand, due to this, there is an advantage that the production and propagation of the UCC is also promoted.

In addition, according to the present invention, there is an effect that can automatically detect the hidden intention of the user to provide a suitable Internet advertisement.

Claims (11)

Receiving a signal for uploading User Created Contents (UCC) generated by an arbitrary user to a specific website; Combining new advertisement content with the uploaded UCC to generate new UCC advertisement content; Calculating, for each user, the degree to which the generated UCC-advertised content contributes to ad exposure; And Allocating advertising revenue to each of the users in proportion to the degree of contribution to the advertisement exposure according to the calculation result Including, Calculating the degree to which the generated UCC-ad content contributes to the advertisement exposure for each user, Each user has a first value (Itself) representing the degree to which the generated UCC-advertisement content is exposed through his own post, and the UCC-advertising content is exposed through posts scraped through the own post. Calculate a degree of contribution to the ad impression by adding a second value indicating a degree (Child), Allocating the advertising revenue to each user, Advertisement method using UCC characterized in that the distribution of the advertising revenue by constantly allocating the portion contributed to the advertisement exposure by other users of the lower layer that scraped the post of the first user to the first user who produced the UCC . According to claim 1, Combining specific advertisement content with the uploaded UCC, the step of generating a new UCC-ad content, Reading tag information of the uploaded UCC; Searching for advertisement content having the same or similar keyword as the read tag information; And Combining the uploaded UCC with the retrieved advertisement content to generate a new UCC-advertisement content; Advertising method using the UCC, characterized in that is made, including. The method of claim 2, The tag information, Advertisement method using UCC, characterized in that it comprises at least one or more of the title, producer, performer, or registration time of the uploaded UCC. According to claim 1, The step of calculating for each user the degree that the generated UCC-advertising content contributed to the advertisement exposure, The method of claim 1, wherein the contribution degree is calculated using the number of times of reproduction of the generated UCC-ad content and the number of scraps of the generated UCC-ad content. According to claim 1, The step of calculating for each user the degree that the generated UCC-advertising content contributed to the advertisement exposure, The specific user is added by adding the number of times the UCC-ad content is played on a site substantially uploaded by a specific user and the number of times the UCC-ad content is played on all sub-sites scraping the uploaded UCC-ad content. Advertising method using UCC, characterized in that for calculating the contribution of. A computer-readable recording medium for recording a program for executing the method of any one of claims 1 to 5 on a computer. A receiving unit for receiving a signal for uploading User Created Contents (UCC) generated by an arbitrary user to a specific website; A generation unit for combining new advertisement contents with the uploaded UCC to generate new UCC advertisement contents; A calculator configured to calculate, for each user, the degree to which the generated UCC-ad content contributes to ad exposure; And According to the calculation result, the control unit for controlling to allocate the advertising revenue to each user in proportion to the contribution to the advertisement exposure Including, The calculation unit, Each user has a first value (Itself) representing the degree to which the generated UCC-advertisement content is exposed through his own post, and the UCC-advertising content is exposed through posts scraped through the own post. Calculate a degree of contribution to the ad impression by adding a second value indicating a degree (Child), The control unit, Advertisement apparatus using UCC to distribute the advertising revenue by uniformly allocating the portion contributed to advertisement exposure by other users of the lower layer that scraped the post of the first user to the first user who produced the UCC . The method of claim 7, wherein The generation unit, Read tag information of the uploaded UCC, Search for advertising content having the same or similar keyword as the read tag information, and Combining the uploaded UCC with the retrieved advertising content to generate new UCC-advertising content Advertising device using UCC, characterized in that. The method of claim 8, The tag information, Advertisement using UCC, characterized in that it comprises at least one or more of the title, producer, performer, or registration time of the uploaded UCC. The method of claim 7, wherein The calculation unit, And the contribution amount is calculated using the generated number of times of reproduction of the generated UCC-ad content and the number of scraps of the generated UCC-ad content. The method of claim 7, wherein The calculation unit, The specific user is added by adding the number of times the UCC-ad content is played on a site substantially uploaded by a specific user and the number of times the UCC-ad content is played on all sub-sites scraping the uploaded UCC-ad content. Advertising device using UCC, characterized in that for calculating the contribution of.

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