KR20090073713A - Advertisement distribution system and method using mash-up media - Google Patents

Abstract

An advertisement distribution system using the mesh-up media and an advertisement distribution method thereof are provided to offer the profit to an author after settling the advertisement cost in consideration of the number of times advertisement-attached contents are exposed during the distribution process. A mash-up media advertisement distribution server(30) provides a plurality of advertisements to be attached to contents to a contents author terminal(10), provides the advertisement-attached contents to a contents user terminal(20), makes the mesh-up media produced through the contents, and then analyzes the advertisement by counting the number of times the contents are downloaded.

Description

Advertisement Distribution System and Method Using Mash-up Media {Advertisement Distribution System and Method Using Mash-Up Media}

The present invention relates to an advertisement distribution system using a mashup media and an advertisement distribution method, and in particular, to the advertisement pool in which advertisers post advertisements to be advertised, and contents produced by content authors such as specialized materials, articles, or UCC. The system is configured to include a content pool that attaches advertisements in a drag and drop manner to provide Internet users for free, and a template pool that provides a template to reproduce mashup media from the content pool. By dragging and dropping the content desired by the user to the template, the mash-up media can be configured and the mash-up media can be provided to third parties through bulletin board, email, RSS, etc. Ensures the activation of ads, and content producers The present invention provides an advertisement distribution system using a mashup media and a method of distributing the advertisement, which allows a content user to create a desired media for free and provide it to a third party.

In general, each content mass-produced by content creators is posted on a news media or an internet portal for a fee or free, using the Internet media, and is viewed or used by Internet users for a fee or free.

As described above, the distribution of contents produced by the authors depends on the portal, and the paid distribution of individually produced contents other than music contents is extremely insignificant and unauthorized, so the individualized monetization of individual contents such as UCC is mostly failed. Doing. As a way to solve this problem, by combining the content and the advertisement to make money through the advertisement provided while the content is exposed to the user, it contributes to the revenue through the contents. As there is no focus on the portal, there is no profit structure to make money through content distribution.

However, as mentioned above, the distribution of contents is enormously profitable through the accumulation of contents by portals, but most of them remain as profits of portal operators, and the profits returned to content authors or suppliers are extremely small. The situation is confronting.

However, despite the unreasonable profit structure of the content authors, there is no platform other than the portal where content authors can seek profit through the content.

In order to solve the above problems, the present invention provides an advertisement pool that puts advertisements to be displayed by advertisers in order to directly attach the advertisement to the content produced by the content author; A content pool for providing advertisement-attached contents to which an advertisement is directly attached to the contents produced by the author from the advertisement pool; An object of the present invention is to provide an advertisement distribution system using a mashup media including a template pool provided for processing the contents provided from the content pool into mashup media, and an advertisement distribution method thereof.

In addition, as described above, the content author attaches the desired advertisement, calculates the advertising cost in consideration of the number of times the content with the advertisement is exposed in the distribution process, and provides the author to maximize the profit of the content author by providing the author with high quality content. It is another purpose to be able to produce

In addition, by providing content users with content including advertisements attached by authors to users of the content at low or no cost, users can easily and conveniently obtain the desired content at low prices or free of charge, thereby enabling efficient content distribution. The purpose.

In addition, it is possible to secure content of high quality by increasing the profits of content authors by providing content with advertisements selected by the authors without using an existing Internet portal and making it available at a low or no cost. It can induce users to gather and maximize the effect of advertisements attached to the content due to the gathering of users of various contents, which in turn can establish a virtuous cycle of content distribution that leads to increased profits of content authors. To do it for another purpose.

In addition, it is another object of the present invention to provide a variety of templates that can process the content in the desired form for the beginner content users to produce the mashup media to provide the content to enable the distribution of quality mashup media.

In addition, it is another object of the present invention to maximize the distribution of advertisements attached to the contents constituting the mashup media through the distribution of the above-described high quality mashup media.

In order to achieve the above object, the present invention, in the online advertising distribution system comprising a content author terminal for producing content and attaching and providing a desired advertisement, and a content user terminal using the content produced by the content author, Providing a plurality of advertisements to be attached to the content to the content author terminal, to receive the content attached to the advertisement provided to the content user terminal, to produce a mashup media using the content provided to the content user terminal The present invention provides an advertisement distribution system using mashup media, which includes a mashup media advertisement distribution server for analyzing advertisements distributed by counting the number of downloads of an advertisement attached content.

In addition, the advertising pool providing process for configuring the advertising pool to register and post ads to be attached to a variety of content produced by the authors from the advertisers; An advertisement content pool providing process in which the authors produce content, and drag and attach a desired advertisement among the advertisements posted in the advertisement pool to the produced content and register the desired advertisement to form a content pool to which the advertisement is attached; A template pool providing step of configuring a template pool to be selected in a content user terminal by posting a plurality of template forms for producing mashup media using the contents posted in the advertisement content pool; A mashup media production process of selecting a desired template from the template pool and dragging desired contents from the advertisement-attached content pool to attach to the selected template to produce mashup media; A mashup media distribution process for circulating the produced mashup media using an online medium or an offline medium is provided.

The present invention provides a method and system for advertising using the mashup media as described above, the content author attaches the desired advertisement, and after calculating the advertising cost in consideration of the number of times the content is attached in the distribution process, the author Can be used to maximize the profits of content authors to produce quality content.

In addition, it is possible to implement an effective content distribution by providing content users including advertisements attached by authors to users of content at low or no cost, so that users can easily and conveniently obtain desired contents at low prices or free of charge.

In addition, by making the content available to the public at low cost or free of charge, the contents of the authors can be secured by increasing the profits of the content authors without going through the existing Internet portal. It is possible to induce the gathering of users and maximize the effect of advertisements attached to the contents due to the gathering of various contents users.

In addition, it is possible to produce the provided content in the mashup media to provide a variety of platforms for beginner content users to process the content in the desired form to enable the distribution of quality mashup media.

In addition, it is another object of the present invention to maximize the distribution of advertisements attached to the contents constituting the mashup media through the distribution of the above-described high quality mashup media.

According to the present invention, an advertisement is attached to various contents produced by the authors and provided at low cost or free of charge. The contents of the advertisement can be reproduced and distributed by mashup media by the content users, and the profits of the contents authors can be secured. The present invention relates to an advertisement method using the mashup media that maximizes an advertisement effect through a smooth distribution of attached contents, and an advertisement system thereof. Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

First, FIG. 1 illustrates a schematic configuration of an advertisement system using mashup media according to the present invention. The content author terminal 10 for producing content and attaching and providing a desired advertisement and the content produced by the content author A content user terminal 20 using a; Providing a plurality of advertisements to be attached to the content to the content author terminal 10, the content provided with the advertisement is registered and provided to the content user terminal 20, the content provided to the content user terminal 20 It is possible to produce a mashup media using, and counting the number of downloads of the content attached to the advertisement consists of a mashup media advertising distribution server 30 for analyzing the distribution of the advertisement.

In this case, the mashup media advertisement distribution server 30 may further provide a template for providing mashup media using the content provided to the content user terminal.

That is, the mashup media advertisement distribution server 30 registers various types of advertisements (banner advertisements to be attached to the text-type contents, video advertisements to be attached to the video contents (UCC), etc.) to be attached to the contents from the advertisers through the Internet. Received, the registered advertisement is provided to the content author terminal, the content author directly registers the content attached to the desired content to the content produced by the drag and drop method to provide to the content user terminal (20). In addition, various templates are provided so that the content user can directly drag or embed the content attached to the online media such as mini homepage, blog or e-mail, and then attach them to produce mashup media or beginners can easily produce mashup media. After downloading any one of the templates using the content user terminal by dragging and dropping the desired content to the template in a very easy way to produce mashup media.

Next, FIG. 2 shows another embodiment of a mashup media advertisement distribution server constituting an advertisement system using mashup media according to the present invention. Advertisers who register advertisements attached to the contents from advertiser terminals or advertiser servers are attached to the contents. An advertisement pool module 31 for classifying and storing the advertisement according to a type and an advertisement type to be provided, and providing an advertisement of a desired category at the request of the content author terminal; The advertisement provided from the advertisement pool module 31 is selected by the content author terminal, attached to the produced content, registered and classified according to the type and type of the content, and the content is displayed by the desired type and type at the request of the content user terminal. Advertising content pool module 32 to be selected by selecting; The advertisement analysis module 34 stores advertisement information attached to the content registered in the advertisement attachment content pool module 32 and counts the number of downloads of the content with the advertisement to the content user terminal to calculate the advertisement fee. It consists of.

In this case, the advertisement provided from the advertisement pool module 31 may be attached to the advertisement pool module using a content author terminal, and may be attached according to the type of the content produced by the content author, and the author may drag and drop the desired advertisement. Drag it from the ad pool and attach it to your content. In this case, the attached advertisements may not be separated or deleted except for the authors, so that the advertisements selected by the contents authors may be distributed in the attached state until the distribution process of the contents is terminated.

In addition, it may be configured to further include a template pool module 33 for providing a variety of templates to produce a mashup media using the content provided through the advertising content pool module 32.

Next, FIG. 3 illustrates another embodiment of a mashup media advertisement server constituting an advertisement system using mashup media according to the present invention. The content is registered through the author terminal that produced the content and the registered contents are classified by category. A content pool module 41 for storing and searching for and selecting desired content; Advertisement content pool module that selects the desired content from the content pool module 41 to allow advertisers to attach their advertisements, and classified and stored the ad attachment content by category to search for and select desired ad attachment content ( 42); The advertisement analysis module 44 stores advertisement information attached to the content registered in the advertisement attachment content pool module 42 and counts the number of downloads of the content to which the advertisement is attached to the content user terminal to calculate an advertisement fee. It consists of.

In addition, a template pull module 43 for selecting the advertisement content provided through the advertising content pool module 42 through the content user terminal, and to provide a variety of templates to produce mashup media using the content content terminal. It can also be configured to include.

In addition, the advertisement distribution method using the mashup media according to the present invention provides an advertiser to pay the advertising fee in consideration of the contents produced by the authors, the advertisement to be attached to the content and the number of times the attached advertisement is exposed in the distribution process, etc. And within the advertising distribution system using mashup media configured to allow users using the content to which the advertisements are attached to be interconnected through an online medium called the Internet.

Figure 4 shows an embodiment of the advertising distribution method using the mashup media sequentially, the advertising pool providing process for configuring the advertising pool to register and post ads to be attached to a variety of content produced by the authors from advertisers and; An advertisement content pool providing process in which the authors produce content, and drag and attach a desired advertisement among the advertisements posted in the advertisement pool to the produced content and register the desired advertisement to form a content pool to which the advertisement is attached; A template pool providing step of providing a template pool for publishing a plurality of templates for producing mashup media using contents posted in the advertisement content pool and selecting them in a content user terminal; A mashup media production process of selecting a desired template from the template pool and dragging desired contents from the advertisement-attached content pool to attach to the selected template to produce mashup media; It consists of a mashup media distribution process for circulating the produced mashup media using an online medium or an offline medium.

The method may further include a distribution advertisement analysis process for storing advertisement information attached to the content, calculating the number of times of downloading and downloading the content with the advertisement attached to the content user terminal, and calculating the advertisement cost therefrom. can do.

At this time, the advertisement distribution method using the mashup media can be attached directly to an online medium such as blogs, mini homepages or e-mail, or by providing a perm function to the content in the content pool providing process to pull the content from the content pool; In addition, the process of using content may be included to directly produce mashup media or add to existing online media without using a template.

More specifically, the advertisement pool providing process includes collecting advertisements to be attached to the content so that the content creator can freely take them online, receiving an advertisement from advertisers; Dividing the received advertisement into categories according to the type of content and the type of advertisement to which the received advertisement is to be attached; Changing the form of the advertisement to drag and drop each of the separated advertisements onto the content in a drag and drop manner; And posting the modified advertisements.

Next, the content pool providing process includes authors producing content such as Outbound Contents Compliance (OCC) and User Created Contents (UCC); Searching for and selecting a desired advertisement from the advertisement pool on the content produced by the author, and attaching the desired advertisement to a desired portion of the content in a drag and drop manner; Registering the content to which the advertisement is attached to the advertising pool consists of the step of allowing the storage and retrieval separately by the field of each content type.

Next, the template pool providing process, newsletters, blogs, one-letter letters, so that even the beginners who want to use the content through the server or module in the company operating the advertising pool and content pool can easily produce mashup media, Post various types of templates, such as mini homepage, personal homepage, and allows the content user to download the platform of the published platform or select from the template pool.

Next, the mashup media production process may include downloading or selecting a desired template from the template pool and displaying it on a terminal monitor of a content user, and dragging the desired content from the content pool to a desired location of the mashup media. It is made through the step of attaching.

Next, the process of distributing the produced mashup media, by outputting and sending the mashup media produced using the template and contents, or put a blog, newsletter, mini homepage or personal homepage on the Internet, many people see Ads can also be distributed along with the exposure of the content contained in the mashup media. In addition, by sending it to acquaintances or business customers through e-mail, people of various levels can see the advertisement through the mashup media.

Next, FIG. 5 illustrates another embodiment of the advertising distribution method using the mashup media in sequence. The content produced from the content authors is registered, classified and stored according to the type of each type, and the content can be selected by the advertiser terminal or the server. Providing a content pool constituting the pool; Selecting a desired content from the content pool, attaching an advertisement authored by an advertiser, and registering the content pool to provide a content pool with an advertisement attached thereto; A template pool providing step of configuring a template pool to publish a plurality of templates for producing mashup media using the contents posted in the advertisement-attached content pool and select them in a content user terminal; A mashup media production process of selecting a desired template from the template pool and dragging desired contents from the advertisement-attached content pool to attach to the selected template to produce mashup media; It consists of a mashup media distribution process for circulating the produced mashup media using an online medium or an offline medium.

The method may further include a distribution advertisement analysis process for storing advertisement information attached to the content, calculating the number of times of downloading and downloading the content with the advertisement attached to the content user terminal, and calculating the advertisement cost therefrom. do.

In addition, the advertisement distribution method using the mashup media may take the content from the advertisement attachment content pool in the process of providing the content pool attached to the advertisement and directly attach it to an online medium such as blog, mini homepage or e-mail, It may further include a content use process that allows the content to be embedded and embedded, so that the mashup media can be directly produced or added to an existing online medium without using a template.

More specifically, the content pool providing process is to allow advertisers to select their desired contents online and attach their advertisements after registering contents produced by the authors through the content author terminal. Registering content from the server; Classifying the registered content by type by type; The classified content is published.

Next, the process of providing a content pool to which the advertisement is attached includes selecting a desired content among the contents posted in the content pool; Attaching an advertisement to the selected content; Registering the content to which the advertisement is attached; And classifying, storing, and posting the registered advertisement attachment content by category so as to be selected by the content user terminal.

Next, the template pool providing process, mashup media production process, and mashup media distribution process are the same as those described with reference to FIG. 4, and thus, further description thereof will be omitted.

As described above, the advertisement distribution system and the advertisement distribution method using the mashup media according to the present invention, the content authors or advertisers directly advertise the advertisement registered by the advertisers to the content produced by the authors without the portal, etc. Providing various forms of platform for revitalization of the distribution can improve the profits of contents authors and promote the distribution of contents through the production of various forms of mashup media. You can.

While the present invention has been described with reference to the embodiments shown in the drawings, it is only for the purpose of illustrating the invention, and those skilled in the art to which the present invention pertains various modifications or equivalents from the detailed description of the invention. It will be appreciated that one embodiment is possible. Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

Advertisement distribution system using the mashup media and the advertisement distribution method according to the present invention attaches the advertisement of the desired form to the content produced by the authors using the Internet media, and the content attached to the advertisement in the template of various forms After attaching and producing the mashup media, the produced mashup media can be distributed to give more various advertising opportunities in the content distribution process through the Internet, and improve the profits of the content authors.

1 is a block diagram schematically showing an advertising distribution system using mashup media according to the present invention.

2 is a view showing an embodiment of a mashup media advertisement distribution server constituting an advertisement distribution system using mashup media according to the present invention.

3 is a view showing another embodiment of a mashup media advertisement distribution server constituting an advertisement distribution system using mashup media according to the present invention.

Figure 4 is a view sequentially showing an embodiment of an advertising distribution method using mashup media according to the present invention.

5 is a view sequentially showing another embodiment of an advertising distribution method using mashup media according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: content author terminal 20: content user terminal

30: mesher media distribution server 31: advertising pool module

32,42: advertising content pool module 33,43: template pool module

34,44: Ad Analysis Module 41: Content Pool Module

Claims (20)

An online advertising distribution system comprising a content author terminal for producing content and attaching and providing a desired advertisement, and a content user terminal using the content produced by the content author; Providing a plurality of advertisements to be attached to the content to the content author terminal, to receive the content attached to the advertisement provided to the content user terminal, to produce a mashup media using the content provided to the content user terminal And a mashup media advertisement distribution server for analyzing advertisements distributed by counting a download number of the content to which the advertisement is attached. The method of claim 1, The mashup media advertising distribution server, The advertisement distribution method using the mashup media, characterized in that further providing a template for providing a mashup media using the content provided to the content user terminal. The method of claim 1, The mashup media advertising distribution server, An advertisement pool module for receiving advertisements from advertiser terminals or advertiser servers of advertisers, classifying and storing the advertisements according to the type and type of advertisements to be attached to the contents, and providing advertisements of a desired category at the request of the contents author terminal; The advertisement provided from the advertisement pool module is selected by the content author terminal, attached to the content produced by the content author, registered and classified according to the type and type of the content, and displayed according to the type and type desired by the request of the content user terminal. Advertising distribution system using a mashup media, characterized in that it comprises a content pool module to enable. The method according to claim 2 or 3, The mashup media advertising distribution server, Advertisement distribution system using a mashup media, characterized in that it further comprises a template pool module for providing a variety of templates to produce a mashup media using the content provided through the content pool module. The method according to claim 2 or 3, The mashup media advertising distribution server, And an advertisement analysis module that stores advertisement information attached to the content registered in the content pool module, and calculates an advertisement fee by counting the number of downloads of the content to which the advertisement is attached to the content user terminal. Advertising distribution system using mashup media. The method of claim 1, A content pool module for registering content through an author terminal producing the content and classifying and storing the registered content by category to search for and select desired content; Advertisement content pool module for selecting the desired content from the content pool module, advertisers to attach their own ads, and classified and stored in the ad attachment content by category to search for and select the desired ad attachment content; The mashup media, characterized in that it comprises a template pool module for providing a variety of templates to be selected through the content user terminal, the advertising content provided through the advertising content pool module, and using this to produce a mashup media. Ad distribution system used. The method according to any one of claims 1 to 6, The mashup media advertising distribution server, And an advertisement analysis module that stores advertisement information attached to the content registered in the content pool module, and calculates an advertisement fee by counting the number of downloads of the content to which the advertisement is attached to the content user terminal. Advertising distribution system using mashup media. An advertisement pool providing process of configuring an advertisement pool to register and post advertisements to be attached to various contents produced by authors from advertisers; A process of providing an advertisement-attached content pool in which the authors produce content, and attract and attach desired advertisements among the advertisements posted in the advertisement pool to the produced content and register the desired advertisements to form a content-attached content pool; A template pool providing step of configuring a template pool to publish a plurality of templates for producing mashup media using the contents posted in the advertisement-attached content pool and select them in a content user terminal; A mashup media production process of selecting a desired template from the template pool and dragging desired contents from the advertisement-attached content pool to attach to the selected template to produce mashup media; And a mashup media distribution process of circulating the produced mashup media using an online medium or an offline medium. The method of claim 8, The method further includes a distribution advertisement analysis process for storing advertisement information attached to the content, calculating the number of times of downloading the content with the advertisement attached to the content user terminal, and calculating an advertisement cost therefrom. Advertising distribution method using mashup media. The method of claim 8, The ad pool providing process, Collecting advertisements to be attached to the content and receiving an advertisement from advertisers so that the content creator can freely take it online; Dividing the received advertisement into categories according to the type of content and the type of advertisement to which the received advertisement is to be attached; Changing the form of the advertisement so that each of the separated advertisements can be attached to the content in a drop-and-drop manner; Posting the modified advertisement advertising method using a mashup media, characterized in that it comprises a. The method of claim 8, The content pool providing process, Allowing authors to produce content; Searching for and selecting a desired advertisement from the advertisement pool on the content produced by the author, and attaching the desired advertisement to a desired portion of the content in a drop-and-drop manner; And receiving the advertisement-attached content in an advertisement pool and separately storing and retrieving content by field of each content type. The method of claim 8, The mashup media production process, Downloading or selecting a desired template from the template pool to display on a terminal monitor of a content user; Dragging a desired content from the content pool with the mouse and attaching it to a desired position of the template, characterized in that the advertising distribution method using the mashup media. The method of claim 8, The distribution means of the mashup media in the process of circulating the produced mashup media using the mashup media, characterized in that using any one of the offline delivery of mashup media output, email, blogs, newsletters, minihompy or personal homepage on the Internet Advertising distribution method. The method of claim 8, Advertising distribution method using the mashup media, The content pool further includes a content use process of pulling content from the content pool and attaching it directly to an online medium such as a blog, a mini homepage or an e-mail, or by embedding a firm function into the content. Advertising distribution method using mashup media. A content pool providing process of receiving content produced from content authors, classifying and storing the content by type, and configuring a content pool to be selected by an advertiser terminal or a server; Selecting a desired content from the content pool, attaching an advertisement authored by an advertiser, and registering the content pool to provide a content pool with an advertisement attached thereto; A template pool providing step of configuring a template pool to publish a plurality of templates for producing mashup media using the contents posted in the advertisement-attached content pool and select them in a content user terminal; A mashup media production process of selecting a desired template from the template pool and dragging desired contents from the advertisement-attached content pool to attach to the selected template to produce mashup media; And a mashup media distribution process of circulating the produced mashup media using an online medium or an offline medium. The method of claim 15, Advertising distribution method using the mashup media, The method further includes a distribution advertisement analysis process for storing advertisement information attached to the content, calculating the number of times of downloading the content with the advertisement attached to the content user terminal, and calculating an advertisement cost therefrom. Advertising distribution method using mashup media. The method of claim 15, The content pool providing process, Registering content from content authors; Classifying the registered content by type of type; Advertising distribution method using the mashup media, characterized in that it comprises the step of posting the classified content. The method of claim 15, The content pool providing process with the advertisement attached, Selecting desired content among contents posted to the content pool; Attaching an advertisement to the selected content; Registering the content to which the advertisement is attached; And classifying, storing, and posting the registered advertisement attachment content by category so as to be selected by a content user terminal. The method of claim 15, The distribution means of the mashup media in the process of circulating the produced mashup media using the mashup media, characterized in that using any one of the offline delivery of mashup media output, email, blogs, newsletters, minihompy or personal homepage on the Internet Advertising distribution method. The method of claim 15, Advertising distribution method using the mashup media, Mashup media further comprises a content using process to pull the content from the advertising attachment content pool directly attached to an online medium such as blogs, mini homepages or e-mail, or by giving a perm function to the content Advertising distribution method using.

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