KR20050082567A - Method of selling a broadcasting title advertisement using internet and electronic commerce method using a broadcasting title advertisement - Google Patents

Abstract

The present invention relates to an electronic commerce method and apparatus for selling broadcast caption advertisement through the Internet, and through the broadcast caption advertisement.

Method for selling a broadcast subtitle advertisement using the Internet according to the present invention comprises the steps of (a) the subtitle ad sales server for selling the broadcast subtitle advertisement through the Internet to receive and store the advertisement time information to sell, (b) the subtitle The advertisement selling server provides the advertisement time information to be sold to the advertiser computer, which is the computer of the advertiser who wants to purchase the advertisement time, and receives advertisement purchase information including the advertisement time and advertisement contents to be purchased by the advertiser, (c) The subtitle advertisement selling server may include selling the advertisement time based on the advertisement purchasing information and storing the information.

According to the present invention, it is convenient to reserve a caption advertisement through the Internet from the advertiser's point of view, and from the broadcaster's point of view, it is possible to raise the advertising revenue through the broadcasting subtitle that has not been used as an advertisement medium. In addition, consumers (buyers) can be searched by integrating the product (service) introduced through the advertisement through the link site of the Internet, and if necessary, can also be purchased.

Description

Method of selling a Broadcasting title advertisement using internet and Electronic commerce method using a Broadcasting title advertisement}

The present invention relates to an electronic commerce method and apparatus for selling broadcast caption advertisement through the Internet, and through the broadcast caption advertisement.

Conventionally, subtitles have been used for introduction of programs in cable TV broadcasting, but have not been used for advertisements. In other words, although subtitles of TV broadcasting can be excellent advertisement media, such subtitles have not been used as advertisement media.

The present invention provides a method for selling a TV broadcast caption advertisement using the Internet, an electronic commerce method using the broadcast caption advertisement, and an apparatus thereof.

Method for selling broadcast subtitle advertising using the Internet according to the present invention for solving the above problems is (a) a subtitle ad selling server that sells the broadcast subtitle advertising via the Internet to receive and store the advertisement time to sell (b) The caption advertisement selling server provides advertisement time information to be sold to an advertiser computer, which is a computer of an advertiser who wants to purchase the advertisement time, and provides advertisement purchase information including advertisement time and advertisement contents to be purchased by the advertiser. (C) the subtitle advertisement selling server selling the advertisement time based on the advertisement purchasing information, and storing the information.

In addition, the step (b) of the method of selling the broadcast caption advertisement using the Internet (b1) the subtitle ad sales server to provide the advertisement time information to be sold to the advertiser computer, which is the computer of the advertiser to purchase the advertisement time (B2) the subtitle advertisement selling server being provided with advertisement purchase information including the advertisement time to be purchased by the advertiser, the contents of the advertisement, and the bid amount information which is the amount to purchase the advertisement time. The subtitle advertisement selling server may determine an advertiser to purchase the advertisement time based on the bid amount of the advertisement purchase information, sell the advertisement time, and store the information.

The electronic commerce method using the broadcast subtitle advertisement in accordance with the present invention for solving the above problems is (a) the subtitle ad sales server that sold the subtitle ad of the broadcast over the Internet sells the subtitle ad for each advertisement time through the Internet and the information Storing (b) the caption advertisement selling server receiving a request to transmit the sold caption advertisement contents from a server of a broadcasting company; and (c) the caption advertisement selling server is configured to sell the caption advertisement contents and the advertisement time. Transmitting the information to the server of the broadcaster, (d) the server of the broadcaster storing the received caption advertisement contents and advertisement time information, and the advertisement time or generating the caption advertisement contents as a caption of the broadcast. If there is a request from the subtitle generator, transmitting the subtitle advertisement contents to the subtitle generator, (e) the subtitle generator The method may include generating a caption advertisement according to the caption advertisement contents and providing the caption advertisement to the broadcasting equipment, wherein the broadcasting apparatus transmits a predetermined program including the caption advertisement.

Further, in the e-commerce method using the broadcast subtitle advertisement, the subtitle advertisement includes a predetermined internet address (URL), and the e-commerce method using the broadcast subtitle advertisement includes (f) a site corresponding to the internet address. The shopping mall server receives and stores product information including a description and price information of the product or service in advance from the caption advertisement selling server, and (g) a computer of a buyer who has watched the broadcast accesses the server. Requesting information, (h) the shopping mall server may further include searching for the product information and transmitting the same to the buyer's computer.

Further, in the e-commerce method using the broadcast subtitle advertisement, the subtitle advertisement includes a predetermined internet address (URL), and the e-commerce method using the broadcast subtitle advertisement (f) operates a site corresponding to the internet address. The link server receives and stores the Internet address of another Internet shopping mall that sells the goods or services from the caption advertisement selling server in advance, and (g) a computer of a buyer who has watched the broadcast accesses the link server to receive the goods. Requesting information, (h) the link server searching an internet address of the shopping mall based on the product information and providing a link service by providing an internet address of the shopping mall to a computer of the buyer; The shopping mall server searches for the product information and transmits the same to the buyer's computer. Comprises may be characterized.

In order to solve the above problems, an electronic commerce method using a sold broadcast subtitle advertisement and selling a broadcast subtitle advertisement using the Internet according to the present invention includes (a) a subtitle advertisement selling server that sells a broadcast subtitle advertisement through the Internet. Receiving and storing advertisement time information, and (b) the subtitle advertisement selling server provides the advertisement time information to be sold to an advertiser computer which is a computer of an advertiser who wants to purchase the advertisement time, and the advertisement time to be purchased by the advertiser and Receiving advertisement purchase information including advertisement contents, (c) the subtitle advertisement sales server selling the advertisement time based on the advertisement purchase information, and storing the information, and (d) selling the subtitle advertisement. The server receives a request to transmit the subtitle advertisement content sold from the server of the broadcaster, (e) the subtitle advertisement selling server is Generating final caption advertisement contents by including a predetermined internet address in the sold caption advertisement contents, and transmitting the final caption advertisement contents and advertisement time information to the server of the broadcasting company; and (f) the server of the broadcasting company transmits the final caption advertisement contents. The final subtitle advertisement contents and advertisement time information received are stored, and when there is a request from the subtitle generator for the advertisement time or to generate the final subtitle advertisement contents as a broadcasting subtitle, the final subtitle advertisement contents are transferred to the subtitle generator. Transmitting (g) the caption generator to generate a caption advertisement according to the final caption advertisement contents and providing the caption advertisement to a broadcasting device, wherein the broadcasting device transmits a predetermined program including the caption advertisement, (h) the The shopping mall server that operates the site corresponding to the Internet address may previously provide a description and price information of the product or service. (I) requesting the product information by accessing the shopping mall server by a computer of a purchaser who has watched the broadcast; Retrieving the product information and transmitting it to the computer of the buyer to provide the product information.

In the present specification, a caption advertisement refers to an advertisement content for notifying viewers of a predetermined product or service at the bottom or part of the screen separately from the above broadcasting content of broadcasting a predetermined program in various TV broadcasts (airwave, satellite, cable, etc.). It means to display for a certain period of time in the form of letters or images (pictures).

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

1 is an overall configuration diagram of a caption advertisement apparatus according to the present invention. According to the present invention, a method for selling a broadcast subtitle using the Internet and an electronic commerce method using a broadcast advertisement subtitle are provided to a plurality of advertisers (Advertiser A, Advertiser B ...) computers that want to advertise their products or services through the broadcast subtitle. Subtitle advertisement sales server that sells the broadcast subtitle advertisement (time to advertise through the broadcast subtitle) through the Internet and the subtitle advertisement (subtitle advertisement time, the advertisement or the product or service advertised) sold from the subtitle advertisement sales server. The server of each broadcasting company that receives and stores the website information (including the subtitle advertising contents including the Internet address and URL) (if necessary, the subtitle advertising selling server can also perform the role of the broadcasting company's server). Subtitle generator which receives subtitle contents from server of subtitle and generates them as subtitle advertisement, subtitle generated from subtitle generator It includes a broadcast device receiving the advertisement and broadcasting it. In addition, a computer of a plurality of buyers who want to purchase the advertised goods or services after seeing the subtitle ad above, and a shopping mall server operating a shopping mall selling the goods desired by the buyer by receiving access from the computer of the buyer, In this case, there may be a link server that collects shopping mall information providing the goods or services and links the buyer computer to the shopping mall server.

2 is another reference diagram for explaining a caption advertisement method according to the present invention. Referring to Fig. 2, the functions of the devices constituting the present invention shown in Fig. 1 will be described step by step.

First, in step 1 of FIG. 2, an advertiser who wants to advertise his or her product or service through subtitle advertisement receives subtitle advertisement time information sold by connecting to the subtitle advertisement selling server through his computer, and the subtitle advertisement time sold above. Among them, he selects the time he wants and purchases it. In this case, the advertiser computer wants to purchase the contents of an advertisement (description of a product or service to be advertised), an internet address of a shopping mall that sells or provides a target product or service included in the advertisement contents, and a caption advertisement (time) from the advertiser. Receives price information and transmits it to the subtitle ad sales server.

In step 2 of FIG. 2, the subtitle advertisement selling server receives information about a subtitle advertisement (time) to be sold from the broadcasting station server, and sells the information to the advertisers (sold advertisement time, selling price, etc.) and the subtitles sold above. In this step, the contents of the advertisement (time) (that is, the contents of the caption advertisement) are provided to the broadcasting station server.

Step 3 of FIG. 2 is a step in which the broadcasting station server provides the caption generator with the contents of the sold caption advertisement and time information when the caption advertisement is to be broadcast. If necessary, the broadcasting station server may provide the subtitle generator with the contents of the subtitle advertisement in accordance with the broadcasting time. Alternatively, the subtitle generator collectively stores the subtitle advertisement contents and broadcasting time information. By scheduling itself, the caption advertisement may be generated as a caption at the corresponding broadcast time and broadcasted.

In step ④ of FIG. 2, the subtitle generator generates a subtitle advertisement and provides the same to the broadcasting equipment so that the subtitle advertisement is broadcast.

Step 5 in FIG. 2 conceptually illustrates that a viewer who has watched the broadcast caption advertisement flows into a purchase floor of a product or service corresponding to the caption advertisement.

Step 6 in FIG. 2 is a step in which a buyer searches for a shopping mall that provides a product or service desired (obtained information through subtitle advertisement) by accessing a link server through the Internet using his computer.

2 is a step in which the link server receives and stores an internet address of a shopping mall that provides a product or service to be advertised through the subtitle ad sold from the subtitle ad selling server.

In step ⑧ of FIG. 2, the link server searches for a shopping mall that provides the goods or services desired by the buyer in step ⑥, and links the buyer's computer to the Internet address of the shopping mall. Alternatively, the step may be to receive a service.

In step 9 of FIG. 2, the buyer accesses a shopping mall that provides a desired product or service and purchases the above product or service.

3 is a flow chart of a preferred embodiment of the subtitle ad auction method that is the step corresponding to ① of FIG.

First, the subtitle advertisement selling server receives the subtitle advertisement time (to be sold) and stores it in the advertisement selling DB (301). In some cases, it may be received from a broadcaster server and stored. In this case, when there are several broadcasters, subtitles are stored for each broadcaster. The advertisement sales DB manages information such as broadcasting company information, sales advertisement time, advertiser information, sales amount, advertisement contents, site information providing a product or service targeted for advertisement, and whether the advertisement time is sold.

Thereafter, when the subtitle advertisement selling server receives a subtitle advertisement selling request from the advertiser computer, the subtitle advertisement selling server reads 302 sales advertisement time information stored in the advertisement selling DB and transmits it to the advertiser computer. In this case, if necessary, whether the above selling advertisement time is sold and sold price information or price information for each advertisement time may be transmitted together.

The advertiser computer receives (303) the advertisement purchase information including the advertisement time to be purchased by the advertiser, the price information to be purchased, the contents of the advertisement, the information on the Internet shopping mall that provides the goods or services targeted for the advertisement, the advertiser information, etc. Send to the ad sales server.

Subsequently, the subtitle advertisement selling server processes the advertisement time 304 based on the advertisement purchasing information and stores the advertisement time DB in the advertisement selling DB.

After that, the subtitle ad sales server determines whether the sale time is terminated (305). If it is not finished, the subtitle ad sales server selects the buyer who purchased the subtitle ad by the advertisement time of each broadcasting station (305). ) To store in the above advertising sales DB.

The method of selling subtitle advertisements according to the present invention includes a method of selling through an auction. In the case of selling a caption advertisement through an auction, the above step 304 may be treated as being sold to the advertiser who presented the highest purchase amount in step 305 rather than processing the ad time.

4 is a flow chart of a preferred embodiment of a method of performing a caption advertisement bid by an auction corresponding to ②, ③, and ④ of FIG. 2.

First, the caption advertisement selling server is requested to transmit the caption advertisement contents sold from the broadcasting company server, and reads the advertisement contents of the sold caption advertisement from the advertisement selling DB (401) and transmits the same to the broadcast server. In this case, when there are several broadcasters, broadcaster information may be provided from a broadcaster server.

The advertisement contents may include information such as the contents of the caption advertisement, the Internet address of the shopping mall that provides the product or service targeted for the advertisement or the Internet address of the link server, and the time when the caption advertisement is broadcast.

When the broadcaster server receives the above advertisement content, it stores it (402) and receives the request from the subtitle generator (not shown) or reads the advertisement content (403) when it is time to broadcast the subtitle advertisement. To send.

After that, the subtitle generator generates a broadcasting subtitle signal corresponding to the received advertisement contents and provides the same to the broadcasting equipment to broadcast the subtitle advertisement.

FIG. 5 is a flowchart of a preferred embodiment of a method of linking a site for selling (providing) a product (service) corresponding to a subtitle advertisement corresponding to ⑥, ⑦, and ⑧ of FIG. 2.

First, when the sale (auction) of the subtitle ad is completed, the subtitle advertisement selling server reads (501) the Internet address of the shopping mall that provides the product or service to be advertised through the above subtitle advertisement from the above advertisement selling DB and sends it to the link server. do.

The link server stores the received Internet address in the site DB (502).

Thereafter, when the buyer's computer watching the caption advertisement receives the input of the product or service information to be searched from the buyer (503) and requests the link server to search for it, the link server corresponds to the product or service from the site DB. The Internet address is read (504) and provided to the buyer computer, thereby providing a link service so that the buyer computer can access the shopping mall.

In this case, the subtitle ad includes the Internet address of the link server.

Meanwhile, the caption advertisement may directly include an internet address of a shopping mall, rather than an internet address of a link server, and in this case, buyers may directly access and purchase a shopping mall that provides a desired product or service.

6 is a reference diagram illustrating a case of selling by the auction method through the Internet as an example of the subtitle advertising method according to the present invention.

Bidders (advertisers) respond to the auction by accessing an ad bidding system (subtitle ad sales server) and presenting their own bids at the time of the closed caption advertisement.

The advertisement bidding system selects bidders for each advertisement time according to the bidding result, and provides advertisement contents (subtitle contents) received from the bidders (advertisers) to each broadcasting company.

Broadcasters broadcast each subtitle ad as a subtitle ad at a specific time (scheduling) (603).

Buyers who watch the above subtitle ad access each site that provides the advertised product or service through the Internet and purchase the desired product.

After that, the advertisement bidding system analyzes the information (log information) that buyers access to each site and purchases various products, and measures the advertising effect and provides the bidders (advertisers).

The above has been described in detail a preferred embodiment according to the present invention. The scope of the present invention is not limited to the examples exemplified above and includes all cases to which the spirit of the present invention is applied.

The methods according to the invention described above can be made into a computer program which can be executed by a computer.

According to the present invention, it is convenient to reserve a caption advertisement through the Internet from the advertiser's point of view, and from the broadcaster's point of view, it is possible to raise the advertising revenue through the broadcasting subtitle that has not been used as an advertisement medium. In addition, the consumer (buyer) position can be searched by integrating the product (service) introduced through the advertisement through the link site of the Internet, and can be purchased if necessary, there is a convenient effect.

In particular, according to the present invention, since the viewers are determined by the characteristics of the program or the contents of the program (for example, dramas are watched by housewives, current affairs programs are mostly watched by male workers). Target marketing is also possible because you can advertise the right product for people watching the program.

In addition, if a subtitle advertisement is performed during a broadcast program that guides various events (for example, an event of providing a sample product to a consumer free of charge) for advertising a product using the present invention, the corresponding broadcast program is viewed. Because it can be a kind of reward to viewers can be expected to increase the viewer rating of the program in the end.

1 is an overall configuration diagram of a caption advertisement apparatus according to the present invention.

2 is another reference diagram for explaining a caption advertisement method according to the present invention.

3 is a flow chart of a preferred embodiment of the subtitle ad auction method that is the step corresponding to ① of FIG.

4 is a flow chart of a preferred embodiment of a method of performing a caption advertisement bid by an auction corresponding to ②, ③, and ④ of FIG. 2.

FIG. 5 is a flowchart of a preferred embodiment of a method of linking a site for selling (providing) a product (service) corresponding to a subtitle advertisement corresponding to ⑥, ⑦, and ⑧ of FIG. 2.

6 is a reference diagram illustrating a case of selling by the auction method through the Internet as an example of the subtitle advertising method according to the present invention.

Claims (6)

(a) a caption advertisement selling server that sells broadcast caption advertisements through the Internet, receiving and storing advertisement time information to be sold; (b) The caption advertisement selling server provides advertisement time information to be sold to an advertiser computer, which is a computer of an advertiser who wants to purchase the advertisement time, and provides advertisement purchase information including advertisement time and advertisement contents to be purchased by the advertiser. Receiving step; and (c) the subtitle advertisement selling server selling the advertisement time based on the advertisement purchasing information, and storing the information, and selling the broadcasting subtitle advertisement using the Internet. The method of claim 1, Step (b) is (b1) providing, by the caption advertisement selling server, advertisement time information to be sold to an advertiser computer which is a computer of an advertiser who wants to purchase the advertisement time; And (b2) receiving, by the caption advertisement selling server, advertisement purchase information including the advertisement time to be purchased by the advertiser, the advertisement contents, and the bid amount information which is the amount to purchase the advertisement time; Step (c) is The caption advertisement selling server determines an advertiser to purchase the advertisement time based on the bid amount of the advertisement purchasing information, sells the advertisement time, and stores the information. How to sell it. (a) a subtitle advertisement selling server that sells a subtitle advertisement of a broadcast through the Internet, selling the subtitle advertisement for each advertisement time through the Internet and storing the information; (b) the subtitle advertisement selling server being requested to transmit the subtitle advertisement contents sold from the server of the broadcasting company; (c) the subtitle advertisement selling server transmitting the sold subtitle advertisement contents and advertisement time information to the server of the broadcasting company; (d) The server of the broadcasting company stores the received caption advertisement contents and advertisement time information, and when the request is received from the caption generator for the advertisement time or to generate the caption advertisement contents as a caption of the broadcast, the captions. Transmitting advertisement contents to the subtitle generator; (e) The caption generator generates a caption advertisement according to the caption advertisement contents and provides the caption advertisement to the broadcasting equipment, wherein the broadcasting equipment includes transmitting a predetermined program including the caption advertisement. Electronic commerce method using. The method of claim 3, The subtitle ad includes a predetermined Internet address (URL), (f) a shopping mall server operating a site corresponding to the Internet address, receiving and storing product information including a description and price information of the product or service in advance from the caption advertisement selling server; (g) requesting the product information by accessing the server of the computer of the purchaser who has watched the broadcast; and (h) the shopping mall server searching for the product information and transmitting the same to the computer of the buyer and providing the electronic commerce method. The method of claim 3, The subtitle ad includes a predetermined Internet address (URL), (f) a link server operating a site corresponding to the internet address, storing and receiving an internet address of another internet shopping mall selling the goods or services from the caption advertisement selling server in advance; (g) requesting the product information by accessing the link server to a computer of a purchaser who has watched the broadcast; (h) providing the link service by searching the internet address of the shopping mall based on the product information and providing the internet address of the shopping mall to the computer of the buyer; and (i) the shopping mall server searching for the product information and transmitting the same to the buyer's computer to provide the electronic commerce method using a broadcasting subtitle advertisement. (a) a caption advertisement selling server that sells broadcast caption advertisements through the Internet, receiving and storing advertisement time information to be sold; (b) The caption advertisement selling server provides advertisement time information to be sold to an advertiser computer, which is a computer of an advertiser who wants to purchase the advertisement time, and provides advertisement purchase information including advertisement time and advertisement contents to be purchased by the advertiser. Receiving step; (c) the subtitle advertisement selling server selling the advertisement time based on the advertisement purchasing information, and storing the information; (d) the subtitle advertisement selling server being requested to transmit the subtitle advertisement contents sold by the broadcasting company's server; (e) the subtitle advertisement selling server generating final subtitle advertisement contents by including a predetermined internet address in the sold subtitle advertisement contents, and transmitting the final subtitle advertisement contents and advertisement time information to the server of the broadcasting company; (f) The server of the broadcaster stores the received final subtitle advertisement content and advertisement time information, and when the advertisement time is reached or when there is a request from the subtitle generator for generating the final subtitle advertisement content as a subtitle of a broadcast, Transmitting the final caption advertisement contents to the caption generator; (g) the subtitle generator generating subtitle advertisements according to the final subtitle advertisement contents and providing the same to the broadcasting equipment, and the broadcasting apparatus transmitting a predetermined program including the subtitle advertisements; (h) a shopping mall server operating a site corresponding to the Internet address, receiving and storing product information including a description and price information of the product or service in advance from the caption advertisement selling server; (i) requesting the product information by accessing the shopping mall server to a computer of a purchaser who has watched the broadcast; And (j) the shopping mall server searches for the product information and transmits the product information to the buyer's computer to provide the product information. E-commerce method used.