JP2002133277A - Method and system for customer decision, method and apparatus for ascertaining direct mail effect, and method and system of cm provision - Google Patents

Abstract

PROBLEM TO BE SOLVED: To perform effective marketing according to the preferences of many and unspecified customers. SOLUTION: A first database, which has at least ID assigned to different kinds of commodities and search data that are whole or a part of information on the commodities, and a second database, which has data that includes purchase histories for every customer, who purchased contents, are provided. In this invention, the following steps are performed: inputting a predetermined information related to customer requests; searching ID of a commodity related to the predetermined information, which is inputted at the above-described step, referring to the search data from the first database; and determining whole or a part of customers, who have purchase histories of commodities that have the searched ID, referring to the second database.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a customer determination method, a customer determination system, a direct mail effect confirmation method, a direct mail effect confirmation device, a CM providing method, a CM providing system, and the like.

[0002]

2. Description of the Related Art Heretofore, marketing has been carried out using, for example, direct mail or the like to provide a customer with a product that meets the taste of the customer. This is also used in online shopping using a network in recent years, and for that purpose, direct mail using electronic mail and the like have become widespread.

[0003] In recent years, pay broadcasting has become widespread,
With the start of digital broadcasting, it is considered that the form of television broadcasting will change completely.

[0004]

However, in order to use direct mail effectively, it is desirable to grasp in advance the connection between a customer and a product for sale. However, marketing for this purpose is always unspecified. It was troublesome, such as having to conduct surveys on a large number of customers, which resulted in sending out useless direct mail, which prevented effective marketing.

[0005] Further, it has been difficult to obtain a response to the direct mail and to know how much the direct mail itself has affected the customer.

[0006] Furthermore, when pay broadcasts and digital broadcasts become widespread and broadcasts are temporarily stored and broadcasted by storage devices, the conventional reception of CMs is omitted by the control of the viewer. There was a problem that the advertising effect of the broadcast medium might be reduced.

[0007] The present invention has been made in view of the above problems, and has as its object to provide a customer determination system and a customer determination method that can easily collect information on customer preferences and perform marketing. I do.

Another object of the present invention is to provide a direct mail effect checking system and a direct mail effect checking method capable of checking the advertising effect by direct mail.

It is another object of the present invention to provide a CM providing system and a CM providing method which can maintain the advertisement effect of a broadcast medium in response to a pay broadcast or a storage broadcast in a storage device.

[0010]

In order to achieve the above-mentioned object, a first aspect of the present invention (corresponding to claim 1) is to provide an information-carrying ID assigned to each of different products. Using a first database that stores at least search data that is all or part of the content of a product and a second database that contains data including a purchase history of customers who have purchased the content for each customer, Inputting predetermined information relating to the input information; searching for an ID of the product associated with the input predetermined information with reference to the search data in the first database; Determining all or a part of the customers having a purchase history of the commodities with reference to the second database.

Further, the second invention (corresponding to claim 2)
The present invention is the invention described above, wherein, when selling the product to a customer, the purchase history of the second database is formed by the customer purchasing the product.

Further, a third aspect of the present invention (corresponding to claim 3)
Is the present invention, wherein the content is a book.

Further, the fourth invention (corresponding to claim 4)
The present invention is characterized in that all or a part of the data of all or some of the determined customers is provided to the client.

Further, the fifth invention (corresponding to claim 5)
The present invention is characterized in that the direct mail of the client is sent by proxy to all or a part of the determined customers.

Further, a sixth aspect of the present invention (corresponding to claim 6)
When selling goods using the network, the step of creating customer information about the customer who sold the goods,
For the customer selected based on the customer information, a step of performing direct mail substitution from a client for a direct mail, and when receiving a reply to the direct mail, transferring the reply or information related thereto to the client side. Confirming that the response to the direct mail or the content of the information related thereto has been transferred to the client side.

A seventh aspect of the present invention (corresponding to claim 7)
The present invention is characterized in that a destination for replying to the direct mail is addressed to the client.

Further, an eighth aspect of the present invention (corresponding to claim 8)
If there is a response to the direct mail,
The present invention is characterized in that a benefit is collected from the client according to the amount and / or the number of the answers.

A ninth aspect of the present invention (corresponding to claim 9).
The present invention is characterized in that when a contract is concluded between the selected customer and the client, a profit is collected from the client.

Further, a tenth aspect of the present invention (corresponding to claim 10) is a step of requesting a desired CM in a desired time zone;
Broadcasting the desired CM during the desired time period, receiving and storing the desired CM, and reproducing the stored desired CM, and reproducing the CM Is a method of providing points corresponding to all or a part of money, goods, or services according to the CM reproduced in.

According to an eleventh aspect of the present invention (corresponding to claim 11), an ID carrying information, which is assigned to different products, and search data which is all or a part of the contents of the products, A database that stores at least a purchase history of a customer who purchased the content, a second database that has data for each customer, and input means for inputting predetermined information relating to a request from the client.
Searching for the ID of the product related to the predetermined information input by the input means with reference to the search data of the first database, and searching for the ID.
And a search means for determining all or a part of the customers who have a purchase history of the product having the reference to the second database.

According to a twelfth aspect of the present invention (corresponding to claim 12), when the product is sold to a customer, the purchase history of the second database is formed by the customer purchasing the product. The present invention is characterized in that:

A thirteenth invention (corresponding to claim 13) is the invention as described above, wherein the content is a book.

According to a fourteenth aspect of the present invention (corresponding to claim 14), all or a part of the data of all or a part of the determined customer is provided to the client. This is the invention.

Further, a fifteenth invention (corresponding to claim 15) is characterized in that the direct mail of the client is sent by proxy to all or a part of the customers determined by the search means. This is the present invention.

According to a sixteenth aspect of the present invention (corresponding to claim 16), an ID carrying information, which is assigned to different products, and search data which is all or a part of the contents of the products, And a second database having, for each customer, data including a purchase history of a customer who has purchased the content, and a second database having data related to the predetermined information relating to the request of the client. The ID of the product to be searched is searched for with reference to the search data of the first database, and all or a part of the customers having a purchase history of the product having the searched ID is referred to the second database. And a search means for determining the position.

A seventeenth aspect of the present invention (corresponding to claim 17) is a terminal for inputting predetermined information relating to a client request to a server, wherein the server carries information and is different from each other. I attached according to the product
D, a first database storing at least search data that is all or a part of the contents of the product, a second database having data including a purchase history of a customer who purchased the content for each customer, Searching for the ID of the product related to the predetermined information inputted by the terminal with reference to the search data of the first database, and searching for all the customers having a purchase history of the product having the searched ID. Alternatively, the terminal includes a search unit for determining a part by referring to the second database.

According to an eighteenth aspect of the present invention (corresponding to claim 18), when a product is sold using a network,
Creating means for creating customer information relating to a customer who sold the product, sending means for performing direct mail substitute delivery from the client to the customer selected based on the customer information, and receiving a reply to the direct mail In the case, it is preferable that the information processing apparatus further includes a transfer unit that transfers the answer or information related thereto to the client side, and a confirmation unit that confirms that the answer to the direct mail or the content of the information related thereto is transferred to the client side. It is a direct mail effect checking device that is characterized.

Further, a nineteenth invention (corresponding to claim 19) is the invention as described above, wherein a destination for replying to the direct mail is addressed to the client.

According to a twentieth aspect of the present invention (corresponding to claim 20), when there is a reply to the direct mail, a profit is collected from the client according to the amount and / or the number of the reply. The present invention is characterized by the features described above.

According to a twenty-first aspect of the present invention (corresponding to claim 21), when a contract is made between the selected customer and the client, a profit is collected from the client. This is the present invention.

According to a twenty-second aspect of the present invention (corresponding to claim 22), a CM desiring means for desiring a desired CM in a desired time zone, and a CM for broadcasting the desired CM in the desired time zone Broadcasting means; receiving and storing the desired CM; and receiving and recording and reproducing means for reproducing the stored desired CM. Money, merchandise, or The CM providing system is characterized in that points associated with all or a part of the service can be obtained.

Further, according to a twenty-third aspect of the present invention (corresponding to claim 23), a CM for broadcasting a desired CM based on a request from a CM requesting means in a desired time zone desired by the CM requesting means.
A server provided with M broadcast means, wherein the desired CM broadcast from the CM broadcast means is received, stored, and reproduced by a reception recording / reproduction means, and the desired CM is transmitted in accordance with the CM reproduced by the reception / record / reproduction means. , A server that can obtain points associated with all or a part of money, goods, or services.

In the twenty-fourth aspect of the present invention (corresponding to claim 24), the CM desiring means for desiring a desired CM to a CM broadcasting means in a desired time zone, and the desired CM desiring by the CM desiring means. When the CM is broadcasted by the CM broadcasting means in the desired time zone, the terminal is provided with a receiving / recording / reproducing means for receiving and storing the CM and reproducing the stored desired CM. A terminal corresponding to all or a part of money, goods, or services according to the CM reproduced by the reception / recording / reproduction means.

According to a twenty-fifth aspect of the present invention (corresponding to claim 25), all or a part of the functions of all or a part of the customer determining system according to any one of the eleventh to fifteenth aspects of the present invention is implemented by a computer. A medium that carries a program and / or data to be executed by a computer, and can be processed by a computer.

According to a twenty-sixth aspect of the present invention (corresponding to claim 26), all or a part of the functions of all or a part of the customer determination system according to any one of the eleventh to fifteenth aspects is provided by a computer. An information aggregate characterized by being a program and / or data to be executed by the program.

Also, the twenty-seventh aspect of the present invention (corresponding to claim 27) is that all or part of the functions of all or part of the direct mail effect checking apparatus according to any one of the eighteenth to twenty-first aspects. Is a medium that carries a program and / or data for causing a computer to execute the program, and that can be processed by the computer.

The twenty-eighth aspect of the present invention (corresponding to claim 28) provides a direct mail effect checking apparatus according to any one of the eighteenth to twenty-first aspects, in which all or some of the functions of all or some of the means are provided. Is an information aggregate, which is a program and / or data for causing a computer to execute.

A twenty-ninth aspect of the present invention (corresponding to claim 29) is a program for causing a computer to execute all or a part of functions of all or part of the CM providing system of the twenty-second aspect of the present invention. And / or a medium carrying data, wherein the medium can be processed by a computer.

A thirtieth aspect of the present invention (corresponding to claim 30) is a program for causing a computer to execute all or a part of the functions of all or part of the CM providing system of the twenty-second aspect of the present invention. And / or data.

[0040]

Embodiments of the present invention will be described below with reference to the drawings.

(Embodiment 1) FIG. 1 is a configuration diagram of a target marketing system using a customer determination system according to Embodiment 1 of the present invention.

As shown in the figure, in the target marketing system 100, an EMD (Integrated Electronic Media Distribution) operating company 110 is provided on a network, and is a wireless communication network such as a satellite broadcast, a portable terminal communication network, or a wired communication such as the Internet. A means for exchanging direct mail (hereinafter referred to as DM) and other information with the customer 140 and the client 130 via the communication network. The content holder 120 is handled by the EMD operating company 110.
Means for holding content as a product carrying information, which is sold to
Means for requesting the operating company to obtain desired information,
The customer 140 is a means for purchasing the content stored in the content holder 120 in an online format via the EMD operating company 110. However, content books / magazines 121 stored in the content holder 120,
The video 122, the music 123, the game software 124, and the PC application 125 are examples of contents, and are performed through a wired communication network or a wireless communication network as an online format.

The EMD operating company 110 has a database 111 therein. As shown in FIG. 1, the database 111 includes two databases: a content supplementary information database 111a and a CIF (customer information file) 111b.

FIGS. 2 and 3 show an EMD operating company 110.
FIG. 2 is a schematic diagram showing a configuration of a content incidental information database 111a and a CIF (customer information file) 111b of the present invention. Content supplementary information database 111a
Is a database in which information on contents held in the contents holder 120 is stored. FIG. 2 shows a case where the contents include books / magazines 121 which are converted into electronic data and are in the form of online publication. The content 201 has a name 201, a genre 203 to which the content belongs, and a content ID 202 that can be identified for each type. In addition, each content is stored in a form in which a part of the content is linked to the content ID 202 as search data 205 extracted, for example, about 1000 characters (see FIG.
5 only).

On the other hand, as shown in FIG. 3, a customer name 301, a customer address 302, an age 303,
Basic information such as occupation 304 is added, and the content purchase history 305 includes the content ID
5a.

However, in the above configuration, the content supplementary information database 111a is an example of the first database of the present invention, and the CIF 111b is an example of the second database of the present invention. The EMD operating company 110 is an example of a server including a search unit of the present invention, and the client 130 is an example of a terminal of the present invention.

By explaining the operation of the target marketing system 100 having the above configuration, the operation of the customer determination system according to the first embodiment of the present invention will be described below, and the operation of the target marketing system 100 according to the embodiment of the present invention will be described. A method for determining a customer will be described.

First, it is assumed that the client 130 intends to send a DM of a specific product to the EMD operating company 110. Here, as a first product example, it is assumed that a new product single-lens reflex camera is to be advertised.

The client 130 makes a request to the EMD operating company 110 by setting a keyword “camera” related to the content of the DM in order to obtain a customer group considered appropriate as a target of the DM.

The EMD operating company 110 has the client 1
When a keyword is input from 30, a search is performed to determine whether or not the search data 205 in the content incidental information database 111a includes a word that matches the keyword “camera”. In the content incidental information database 111a shown in FIG. 2, the content including the keyword “camera” in the search data 205 is the book / magazine name 2
01 is the content 210a that is “Introduction to Camera”, and its ID 202 is “AAA001”. Here, the EMD operating company 110 determines the corresponding ID 202 “AAA”.
001 ”is held as the search ID.

Next, the EMD operating company 110 refers to the content purchase history 305 in the CIF 111b using the search ID stored earlier, and searches for a content ID that matches the search ID. CI shown in FIG.
In F111b, the customers including the search ID “AAA001” in the content purchase history 305 include the customer 310a whose customer name 301 is “customer Taro”, the customer 310e whose customer name 301 is “information Shiro”, and the customer name 301. This is the customer 310g who is “transmitted satsuki”. Finally, E
The MD operating company 110 provides these customers 310a, 310e
And 310g are determined as clients suitable for the client 130 to send the DM. This customer 310a, 3
10e and 310g, by referring to the content purchase history 305, it is clear that they have purchased a book related to the camera in the past,
Is interested in the DM product “Camera” to send to other customers 310b, 3 listed in the CIF 111b.
It is considered higher than 10c, 310d, 310f.

Finally, since the EMD operating company 110 has determined the desired customer based on the request from the client 130, the client 130 pays the EMD operating company 110 a success fee.

Next, the EMD operating company 110 itself is
In the case where a DM is to be sent to 40, it is assumed that a notification of "jazz concert playing music of John Coltrane" is given as a second example of the DM to be sent.

The EMD operating company 110 accesses the database 110 by setting a keyword “Coltrane” related to the contents of the DM in order to obtain a customer group considered appropriate as the target of the DM, Search data 205 in 111a
Then, a search is made to see if there is any word that includes a word that matches the keyword “Coltrane”. In the content incidental information database 111a shown in FIG. 2, the content including the keyword “Coltrane” in the search data 205 is the content 210g whose book / magazine name 201 is “100 jazz nameplates”, and its ID 202 is “AA”.
G007 ”. Here, the EMD operating company 110 holds the corresponding ID 202 “AAG007” as a search ID.

Next, the EMD operating company 110 refers to the content purchase history 305 in the CIF 111b using the search ID stored earlier, and searches for a content ID that matches the search ID. CI shown in FIG.
In F111b, the customers including the search ID “AAG007” in the content purchase history 305 are the customer 310a whose customer name 301 is “Customer Taro” and the customer 310c whose customer name 301 is “Record Sanzo”. The company 110 determines these customers 310a and 310c as customers suitable for sending the DM.

Here, when the EMD operating company 110 sells the content in the content holder 120 to the customer 140, every time the customer 140 purchases the content, the CI
F111B is updated to the content ID 305 for each customer.
b can be accumulated and accumulated. Therefore, the content having the content ID is sold to the customer 140 determined by the target marketing system 110 using the customer determination method according to the present embodiment, and the customer 140 purchases the content.
The accuracy of the data can be automatically increased in proportion to the operation of the system.

When the content handled by the client 130 also has the same type of content ID, the accuracy of the data of the CIF 111b can be increased even when the customer 140 purchases the content using the target marketing system 100.

In the above, the operation of determining a customer according to a total of two types of requests, that is, a request from the client 130 and a request unique to the EMD operating company 110 has been described. No research has been performed, and even in the CIF 111b, customer preferences are not stored as independent data.

That is, according to the customer determination method according to the present embodiment, the customer's interests and preferences are determined by means of a questionnaire or the like by determining the customer's preferences based on information included in the products purchased by the customer in the past. It is possible to perform appropriate target marketing with the minimum necessary information without having to collect.

In the above operation, since the client 130 does not directly make a transaction or contract regarding content purchase with the customer 140, the client 130 for the customer determined by the customer determination method according to the present embodiment.
Of the EMD that manages the CIF 111b
It is desirable that the processing be performed via the operating company 110, and for example, it is desirable to adopt a form as described in a second embodiment described later.

In the above embodiment, the book / magazine 121 has been described as an example of the content as a product carrying information held in the content holder 120, but the present invention is not limited to this. Instead, the content of another content such as the video 122 or the music 123 may be used as the search data 202. For example, in the case of a still image as video data, color difference information, luminance information, pixel arrangement, and the like included in the image are extracted,
It may be cited as part of the search data. In the case of moving images, information such as frames and fields that make up the video signal,
In the case of a compressed data image such as MPEG, a header portion of a stream packet constituting the data may be used. If it is music software, Wav. For data such as a file, amplitude, frequency and waveform information included in a signal may be used, and for MIDI data, a part of the information may be used.
If it is game software or a PC application, a part of the program may be used. In short, the effect of the present invention can be obtained by using all or a part of the information of a product carrying information as search data.

Further, the content supplementary information database 1
Although the data stored in 11a has been described as including a book / magazine name (content name), a content ID, a genre, a product code, and search data, the content of the content supplementary information database 111a is not limited to this. Instead, a category corresponding to the type of content may be provided. For example, the author may be used in the case of a book / magazine, the composer, the recording time, etc. may be used in the case of music. In short, if the correspondence between the content ID added to the product carrying the information and the search data that is all or a part of the information carried by the product is recorded at a minimum, the content supplementary information database 111a includes Any other information may be recorded.

The data stored in the CIF 111b is described as being composed of a content purchase history including the customer name, customer address, age, occupation, date and time of purchase of the content, and the content ID of the content purchased at that time. However, the content of the CIF 111a is not limited to this, and information such as a family structure, a housing division, a telephone number, an e-mail address, an age division, and the like to be used as an ordinary customer database is stored. You may keep it. In addition, customer 140
It is also possible to use the preference by the declaration from the side and combine it with the preference result obtained by the customer determination method according to the present embodiment for target marketing. In short, if at least the information including the purchased content ID is recorded as the content purchase history, the CIF 111a
In this case, any other information for identifying the customer 140 may be recorded.

In the above embodiment, the content held in the content holder 120 is a product carrying information, but the content does not need to be converted into electronic data. For example, in the case of a book / magazine, search data may be obtained from printed character information. Furthermore, if it is possible to extract the carried information and convert it into search data, a physical product such as furniture or furniture may be used.

In the above embodiment, each content in the content holder 120 has been described as a product handled by the EMD operating company 110, but the present invention is not limited to this. The content holder 120 may take the form of a company that is independent of the EMD operating company 110.

In the above embodiment, the EM
The description has been given assuming that the D operating company 110 and the client 130 are connected on the network and perform database search with reference to the search data. However, the present invention is not limited to this. The processing of information with the client 130 and the database search with reference to the search data may be performed by manual processing without using a computer.

(Embodiment 2) Next, a direct mail (DM) effect checking apparatus and a direct mail (DM) effect checking method according to a second embodiment of the present invention will be described. The DM effect checking device and the DM effect checking method according to the present embodiment will be described with reference to FIG. 1 as being performed using the target marketing system according to the first embodiment. In the following description, the EMD operating company 1
Reference numeral 00 denotes an example of the creating means, the sending means, the transferring means, and the confirming means of the present invention.

First, for the customer determined by the customer determination method or the customer determination system according to the first embodiment, the client 130 operates the first product example “camera” described above.
Let's consider the case of trying to send a DM.

FIG. 4 is a diagram showing the configuration of the DM effect checking apparatus according to the present embodiment and explaining the DM effect checking method according to the present embodiment. FIGS. 4 (a) and 4 (b) show the same. , Client 130 to EMD operating company 11
FIG. 4 (c) and FIG. 4 (d) show a process until a DM is transmitted to the customer 140 via the client 140 through the E.
D to client 130 via MD operating company 110
It is a figure which shows the process until the content of the answer of M is transmitted.

The operation of the DM effect checking device and the DM effect checking method according to the second embodiment of the present invention will be described below by explaining the operation of the target marketing system having the above-described configuration.

First, the operation for sending a DM will be described. As shown in FIG. 4A, in a DM request process 401, a request for sending a DM is made from the client 130 to the EMD operating company 110. Next, EM
The D operating company 110 selects and determines a customer to be the target of the DM delivery from the CIF 111b in a customer determination step 402 based on the content of the request from the client. At this time, the customer determination step 402 may use the customer determination method according to the first embodiment or another selection method.

Next, in the DM creating step 403, the EMD operating company 110 creates a DM addressed to the customer determined in the customer determining step 402. Further, the EMD operating company 110
Performs a process in the destination processing step 404 so that the DM return destination of the customer 140 becomes the name of the client 130. However, the return destination of the actual answer is set to the EMD operating company 110. At this time, if the form of the DM is Internet e-mail software, only the name of "reply-to" can be identified as that of the client 130, and the form of the DM using a WWW browser is used.
If it is M, the destination URL and the display button itself are specified so as to be understood as those of the client 130.

Finally, in the DM transmission step 405, the EMD
The operating company 110 sends the DM to the customer 140 determined in the customer determination step 402.

On the other hand, the above operation may be performed in a form as shown in FIG. The example shown in FIG.
The difference from the example shown in (a) is that the destination processing step 404 is omitted. That is, the EMD operating company 110
The DM is sent to the customer 140 with the addressee's name as the destination.

Next, the customer 140 is sent to the dispatched DM.
Figure 4 shows the behavior when the user responds or responds.
An explanation will be given using (c) and (d).

The customer 140 who intends to send a response or a response to the DM makes a response in the response / reaction step 407 by e-mail or a communication means on a network corresponding thereto. At this time, the mail sent in the example shown in FIG.
It is assumed that the mail sent to the EMD management company 110 is sent to the EMD management company 110.

In the statistics / address processing step 408, when the EMD operating company 110 receives the mail from the customer 140, it statistically processes the contents, and the statistical data generation step 4
At 09, statistical data in which information of all the mails is collectively generated is generated. At this time, the reply to the mail sent in the example shown in FIG. 4A is subjected to destination processing in the statistics / address processing step 408, and processing is performed assuming that it is transmitted to the EMD operating company 110. Finally, EMD operating company 110
Transmits the generated statistical data to the client 130 as a response to the DM in the statistical data transmitting step 410.

Next, an example shown in FIG. 4D will be described. 4C is different from the example shown in FIG. 4C in that when the EMD operating company 110 receives an e-mail from the customer 140 in the answer / reaction step 407, in the answer data transmission step 412,
That is, the contents are transferred to the client 130 without processing. However, in this case, as shown in FIG.
The reply to the DM sent to the EMD operating company 110 is not processed.

In the DM confirmation processing apparatus and the DM confirmation processing method shown in FIGS. 4A, 4B, 4C, and 4D, the EMD operating company 1
Regardless of the transmission form, the DM reply sent from 10 is always obtained by intermediating the EMD operating company 110. Thereby, the EMD operating company 110 can directly confirm that the effect of the DM sent by itself is obtained.

At this time, if an answer or a response to the DM is obtained, the EMD operating company 110
30 will be charged a response fee. Also, DM
If a contract is concluded between the client 130 and the customer 140 based on the response and response to the EMD management company 110, the EMD operating company 110 charges the client 130 for a success fee. At this time, the answer reward and the success reward may be charged independently, or only the success reward may be charged.

(Embodiment 3) FIG. 5 shows a CM providing system according to Embodiment 3 of the present invention,
FIG. 2 is a configuration diagram of a broadcast receiving system for executing a providing method.

As shown in FIG.
, BS digital broadcasting station 501 is means for performing BS digital broadcasting, CM source 502 is means for supplying CM to broadcasting of BS digital broadcasting station 501, STB
(Set-top box) 503 is a unit for receiving a broadcast from the BS digital broadcasting station 501, an HDD (hard disk drive) 504 is a unit for temporarily storing the broadcast received by the STB 503, and the TV 505 is an S
A means for receiving an input of a signal from the TB 503 and displaying it as an image.
It is a subject that performs control input to B503. However, in the drawing, a solid line indicates a path of an AV (video / audio) signal, and a dotted line indicates a path of a control signal. In the above description, the STB 503 and the HDD 504 are examples of a terminal including the CM requesting unit and the reception recording / reproducing unit of the present invention.
The BS digital broadcasting station 501 is an example of a server including the CM broadcasting means of the present invention.

The operation of the CM providing method according to the third embodiment of the present invention will be described below by describing the operation of broadcast receiving system 500 having the above-described configuration.

First, the viewer 600 inputs a CM request command to the STB 503 in order to request a desired CM. When receiving the control input from the viewer 600, the STB 503 requests the BS digital broadcast station 501 to transfer a desired CM. Upon receiving a request from the STB, the BS digital broadcasting station 501 accesses the CM source 502 and temporarily holds the requested CM.

Next, in a time zone when a broadcast band becomes available, such as at night, the BS digital broadcasting station 501 transmits the held CM to the STB 503. STB503
When receiving the transmitted CM, the
To accumulate.

[0086] Next, the viewer 600 reproduces and views the CM stored in the HDD 504 at a desired time via the TV 505. At this time, the STB 503 adds and holds the number of reproduced CMs as points for each type.

Next, FIG. 6 is a diagram for explaining the relationship between CMs and points in the CM providing method according to the present embodiment. In the figure, reference numeral 600 denotes a viewer similar to that shown in FIG. 5, a BS digital broadcast station 601 provides the viewer 600 with a BS digital broadcast, and a BS digital broadcast fee management company 602 displays the viewer 600 The advertiser 603 pays a usage fee to the viewer 600 in accordance with the BS digital broadcast, and the advertiser 603 pays an advertisement fee to the BS digital broadcast station. However, in the figure, the solid line shows the economic balance, and the dotted line shows the communication by electric signals. Hereinafter, description will be made with reference to FIG.

The viewer 600 is the BS digital broadcasting station 60
1 to make a CM request, and watch the CM broadcast from the BS digital broadcasting station 601 to obtain points.

The BS digital broadcasting fee management company 602
Usually, the usage fee is charged to the viewer 600 in accordance with the BS digital broadcast viewed by the viewer 600.
0 can be charged by subtracting a predetermined amount from the charged usage fee using the points obtained by watching the CM.

On the other hand, since the BS digital broadcast station 601 knows the CMs that have been viewed most frequently according to the number of CM requests from the viewer 600, the advertiser 603 sends many CMs according to the result of the request. You can get advertising fees.

As described above, according to the present embodiment, the user can voluntarily download and view a desired CM on demand, thereby reducing the BS digital broadcast usage fee and receiving a bill. It is possible to obtain the benefits.

In the operation of the present embodiment, the viewer 600 and the BS digital broadcasting fee management company are billed by reducing the usage fee by the acquired points, so that the viewer 600 obtains a profit. However, the present invention is not limited to this.
The points obtained by viewing may be used to view a predetermined pay-per-view program. For example, if 300 points are required to watch a movie program, the viewer can watch the movie program free of charge by continuing to request and watch the CM until the point number is reached.

In the above description, the customer determination method, the direct mail effect confirmation method, and the CM providing method according to the embodiment of the present invention have been described, respectively. A medium that carries a program and / or data for causing a computer to execute all or part of all or part of the operations, and is readable by a computer,
The read program and / or data may be realized as a medium that executes the function in cooperation with the computer.

The present invention also relates to a program and / or data for causing a computer to execute all or some of the operations of all or part of the above-described steps of the present invention. It may be realized as an information aggregate that performs a function.

Further, in the above description, each of the customer determination system, the direct mail effect checking device, and the CM providing system in the embodiment of the present invention has been described. A medium that carries a program and / or data for causing a computer to execute all or a part of the functions of all or part of the means. The medium is readable by and read by a computer. May be realized as a medium that executes the above-described function in cooperation with.

The present invention also relates to a program and / or data for causing a computer to execute all or a part of the functions of all or a part of the above-described means of the present invention. It may be realized as an information aggregate that performs a function.

In the above description, data includes a data structure, a data format, a type of data, and the like.
The medium includes a recording medium such as a ROM, a transmission medium such as the Internet, and a transmission medium such as light, radio waves, and sound waves. Further, the carried medium is, for example, a recording medium on which a program and / or data is recorded, or a program and / or data.
Or, include a transmission medium for transmitting data.

Further, the fact that it can be processed by a computer means that it can be read by a computer in the case of a recording medium such as a ROM and the like, and in the case of a transmission medium, the program and / or Or that the data can be handled by a computer as a result of transmission,
For example, it includes software such as a program and / or data.

Therefore, as described above, the configuration of the present invention may be realized by software or hardware.

[0100]

As is clear from the above description, according to the present invention, it is possible to easily collect information on customer's preference and perform marketing.

Further, according to the present invention, the advertising effect by direct mail can be confirmed.

Further, according to the present invention, it is possible to maintain the advertisement effect of the broadcast medium in response to a change in the broadcast format or the viewer's viewing format.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a target marketing system using a customer determination system according to a first embodiment of the present invention.

FIG. 2 is a configuration diagram showing an example of a content supplementary information database used in the customer determination system according to the first embodiment of the present invention.

FIG. 3 is a configuration diagram showing an example of a CIF used in the customer determination system according to the first embodiment of the present invention.

FIG. 4 is a diagram for explaining a direct mail effect confirmation system according to a second embodiment of the present invention;

FIG. 5 is a configuration diagram of a broadcast receiving system using a CM providing system according to a third embodiment of the present invention;

FIG. 6 is a diagram for explaining a CM providing method system according to a third embodiment of the present invention;

[Explanation of symbols]

 100 Target Marketing System 110 EMD Operating Company 111 Database 111a Content Ancillary Information Database 111b CIF 120 Content Holder 121 Book / Magazine 122 Video 123 Music 124 Game Software 125 PC Application 130 Client 140 Customer 401 DM Request Process 402 Customer Determination Process 403 DM Creation Process 404 Destination processing step 405, 406 DM transmission step 407 Answer / reaction step 408 Statistical / destination processing step 409 Statistical data creation step 410 Statistical data transmission step 411 Reverse destination processing step 412 Reply data transmission step 500 Broadcast receiving system 501 BS digital broadcasting station 501 502 CM source 503 STB 504 HDD 505 TV 600 Viewer

Claims (30)

[Claims] 1. A first database that stores at least IDs that carry information and are assigned to different products, and search data that is all or a part of the contents of the products, and a customer who purchases the contents. Inputting predetermined information relating to a request from a client using data including the purchase history of each customer for each customer, and an ID of the product related to the input predetermined information
By referring to the search data of the first database; and determining all or a part of customers having a purchase history of a product having the searched ID with reference to the second database. And a process for determining a customer. 2. The customer determination according to claim 1, wherein, when selling the product to a customer, the purchase history of the second database is formed by the customer purchasing the product. Method. 3. The customer determination method according to claim 1, wherein the content is a book. 4. The customer determination method according to claim 1, wherein all or a part of the data of all or a part of the determined customer is provided to the client. 5. The customer determination method according to claim 1, wherein the direct mail of the client is sent by proxy to all or a part of the determined customers. 6. A step of creating customer information relating to a customer who has sold the product when selling the product using a network, and transmitting a direct mail from the client to the customer selected based on the customer information. The step of performing proxy shipping, and receiving the answer to the direct mail,
A step of transferring the answer or information related thereto to the client side; and a step of confirming that the answer to the direct mail or the content of the information related thereto has been transferred to the client side. How to check email effects. 7. The direct mail effect checking method according to claim 6, wherein a destination for answering the direct mail is addressed to the client. 8. The direct mail effect according to claim 6, wherein when an answer is given to the direct mail, a profit is collected from the client according to the amount and / or the number of the answer. Confirmation method. 9. The direct mail effect confirmation method according to claim 6, wherein when a contract is made between the selected customer and the client, a profit is collected from the client. 10. A step of requesting a desired CM in a desired time slot; a step of broadcasting the desired CM in the desired time slot; a step of receiving and storing the desired CM; Reproducing the desired CM, and according to the CM reproduced in the step of reproducing the CM,
A CM providing method characterized by obtaining points associated with all or a part of money, goods or services. 11. A first database that stores at least IDs that carry information and are assigned to different products and search data that is all or a part of the content of the products, and a customer who purchases the content. Data, including your purchase history,
A second database provided for each customer, input means for inputting predetermined information relating to a request from a client, and an ID of the product relating to the predetermined information input by the input means, Searching with reference to the search data, and the searched ID
And a search means for determining all or a part of the customers having the purchase history of the product having the above by referring to the second database. 12. The customer determination according to claim 11, wherein, when selling the product to a customer, the purchase history of the second database is formed by the customer purchasing the product. system. 13. The customer determination system according to claim 11, wherein the content is a book. 14. The customer determination system according to claim 11, wherein all or part of the data of all or part of the determined customers is provided to the client. 15. The direct mail of the client is sent by proxy to all or a part of the customers determined by the search means.
Or the customer determination system according to 12. 16. A first database that stores at least IDs assigned to different products carrying information, and search data that is all or a part of the content of the products, and a customer who purchased the content. Data, including your purchase history,
Based on a second database provided for each customer and input of predetermined information relating to a request from a client, an ID of the product related to the predetermined information is searched by referring to the search data in the first database. And a search unit for determining all or a part of customers having a purchase history of the product having the searched ID by referring to the second database. 17. A terminal for inputting predetermined information relating to a request from a client to a server, wherein the server carries information, IDs assigned to different products, and contents of the products. A first database storing at least search data that is all or a part of the first database, a second database storing data including a purchase history of a customer who purchased the content for each customer, and the predetermined database input by the terminal. A search is made for the ID of the product related to the information of the first database with reference to the search data of the first database. 2
A terminal, comprising: a search unit that determines by referring to a database. 18. A selling means for creating customer information on a customer who sold the product when selling the product using a network, and direct mail from the client to the customer selected based on the customer information. A sending means for carrying out the agency sending of the direct mail,
Transfer means for transferring the answer or information related thereto to the client side; andconfirming means for confirming that the answer to the direct mail or the content of the information related thereto has been transferred to the client side. Direct mail effect confirmation device. 19. The direct mail effect checking apparatus according to claim 18, wherein a destination for answering the direct mail is addressed to the client. 20. The direct mail effect according to claim 18 or 19, wherein when an answer is given to the direct mail, a profit is collected from the client according to the amount and / or the number of the answer. Confirmation device. 21. The direct mail effect checking device according to claim 18, wherein when a contract is concluded between the selected customer and the client, a profit is collected from the client. 22. A CM desiring means for desiring a desired CM in a desired time zone, and a CM for broadcasting the desired CM in the desired time zone
Broadcast means; receiving and storing the desired CM, and receiving and recording and reproducing means for reproducing the stored desired CM, wherein, according to the CM reproduced by the receiving and recording means, money,
A CM providing system characterized by obtaining points associated with all or a part of goods or services. 23. A server comprising CM broadcasting means for broadcasting a desired CM based on a request from the CM requesting means in a desired time zone desired by the CM requesting means, wherein the server is provided with CM broadcasting means. The desired CM is received, stored, and played back by a receiving / recording / reproducing unit.
A server characterized by obtaining points associated with all or a part of goods or services. 24. A CM desiring means for desiring a desired CM to a CM broadcasting means in a desired time zone;
A terminal for receiving and storing the broadcast when the CM is broadcasted in the desired time zone by the CM broadcasting means, and for reproducing the stored desired CM; Depending on the CM reproduced by the recording / reproducing means, money,
A terminal characterized by obtaining points associated with all or a part of a product or service. 25. A program and / or data for causing a computer to execute all or a part of the functions of all or a part of the customer determination system according to any one of claims 11 to 15 of the present invention. A medium which can be processed by a computer. 26. A program and / or data for causing a computer to execute all or a part of functions of all or a part of the customer determination system according to any one of claims 11 to 15. An information aggregate, characterized in that: 27. A program and / or data for causing a computer to execute all or a part of the functions of all or a part of the direct mail effect checking apparatus according to any one of claims 18 to 21. A medium carrying the above, which can be processed by a computer. 28. A program and / or data for causing a computer to execute all or a part of the functions of all or part of the direct mail effect checking device according to any one of claims 18 to 21. An information aggregate, characterized in that: 29. A medium carrying a program and / or data for causing a computer to execute all or a part of the functions of all or a part of the CM providing system of the present invention according to claim 22. A medium which can be processed by a computer. 30. A program and / or data for causing a computer to execute all or a part of functions of all or a part of the CM providing system according to the present invention according to claim 22. Information aggregate.