JP2004288211A - Article sale method and article sale system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase sale even in the case of an article which is not an advertisement target and to produce advertisement with satisfactory quality even when production costs to be paid by an advertiser are less. <P>SOLUTION: Information about the article out of target of advertisement and the seller of which desires exposure by the advertisement is stored in a first data base means 81 by making it into a data base on the assumption of counter value payment obligation and an advertisement producer is made to browse information about an optional article out of target by a first browsing means. The advertisement producer selects a specified article out of target, produces the advertisement so that the article is exposed and exposes the advertisement to public. For the exposed advertisement, information including the seller and a price of the exposed article out of target is stored in a second data base means 82 by making it into a data base and when a consumer who recognizes the advertisement accesses the second data base means 82 via the Internet 3, the consumer is made to browse information about the article out of advertisement target by a second browsing means. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The invention of the present application relates to a business of producing advertisements for television commercials and the like and selling goods related to advertisements.

Advertising has long been the most important factor in marketing, along with the mass consumer society. In particular, television commercials have become increasingly important in the recent multi-channel era.
In an advertisement, sales of a product other than the product targeted for promotion in the advertisement (hereinafter referred to as a non-target product) may unexpectedly increase. For example, this is a phenomenon in which the sales of CDs of music pieces (so-called CM songs) used in a certain TV commercial increase. Such a situation can occur even in a song other than the CM song. For example, clothes and accessories worn by a talent appearing in a commercial are becoming popular and sales are growing.
JP 2002-150123 A

  However, in the case of the product itself that is the target of the advertisement in the TV commercial, but in the case of the non-applicable product that is simply reflected on the TV screen, the seller of the product and the Viewers don't know if they can buy it. Therefore, even if the viewer only likes the clothes, accessories, and the like that appear on the television screen, they often do not lead to an increase in sales of the product. Such a thing may be an advertisement other than a television commercial.

  On the other hand, although advertisements by television commercials have a large impact, their production costs and broadcast fees are likely to be high, and are not easily used by companies with a small business scale. In particular, it is important to use popular talents to increase the impact, but the production cost increases accordingly. This is generally true for television commercials as well.

  The invention of the present application has been made in order to solve such problems, and by providing a unique product sales route using advertisements, it is possible to increase the sales of non-advertised products, It is technically significant that high-quality advertisements can be produced even if the production cost of the advertiser is relatively low.

In order to solve the above problems, the invention according to claim 1 of the present application is a product sales system for selling products through advertisements,
When exposing an advertisement to the public in a state in which consumers are aware of non-target products that are products other than the products targeted for the advertisement in the advertisement, non-target products including the seller and price of the non-target products Database means for storing and storing information of each advertisement in a database,
Browsing means for allowing the consumer to browse information on products not covered by the advertisement when the consumer who has recognized the exposed advertisement accesses the database means via a network,
further,
The browsing unit may also browse information on a store where the non-target product can be purchased, or a purchase order of the non-target product by an operation via a network of a consumer who has viewed the information of the non-target product. And a purchase accepting means for accepting the purchase.
Further, in order to solve the above problem, the invention according to claim 2 is a method of mediating the sale of a product using an advertisement,
In the advertisement, information on non-target products, which are products other than the target product of the advertisement, that the seller of the non-target product desires to be exposed in the advertisement is databased and stored in the first database means. Steps and
Causing the ad creator to access the first database means and view information on any non-target products;
After determining the exposure of an advertisement produced so that a specific non-target product is exposed according to the information of the non-target product viewed, the seller and price of the non-target product stored in the first database means are determined. A storage step of creating a database for each advertisement and storing the information in a second database means,
After the advertisement produced so that the non-target product is exposed is exposed, when a consumer who has recognized the advertisement accesses the second database means via the network, the consumer is notified of the advertisement. A browsing step for browsing information on the non-target products,
further,
The browsing step is to allow the user to browse information on a store where the non-target product can be purchased, or to make a purchase order of the non-target product by an operation via a network of a consumer who has viewed the information of the non-target product. It has a purchase acceptance step to accept,
In the database means, whether the information specifying the non-targeted product and the information specifying the seller of the non-targeted product are registered on the premise of the seller's obligation to pay for exposing the non-targeted product in the advertisement. Or, the information specifying the non-targeted product and the information specifying the seller of the non-targeted product are stored together with information on the amount of the price that the seller is willing to pay for exposing the non-targeted product by advertisement. It has a configuration that has been done.

  As described below, according to the invention described in claim 1 or 2 of the present application, while it is expected that an advertisement production company or an advertiser can produce a high-quality advertisement by increasing the production cost, a seller of a non-target product can be expected. For, it can be expected that sales of products will increase by exposing the products to advertisements. Further, the consumer can easily purchase a non-target product appearing in the advertisement.

Hereinafter, the best mode (hereinafter, an embodiment) for carrying out the present invention will be described.
First, although not claimed in the present application, an embodiment of the invention of the product advertising method and an embodiment of the invention of the advertisement production support system will be described. In the embodiment described below, a TV commercial is taken as an example of an advertisement in which a non-target product is exposed. Therefore, the advertisement production support system is specifically a television commercial production support system. FIG. 1 is a schematic diagram showing an embodiment of the invention of the product advertising method and an embodiment of the invention of the television commercial production support system.

  The merchandise selling method shown in FIG. 1 stores and stores information on non-applicable merchandise whose seller wants to be exposed on a television commercial (hereinafter referred to as "exposed merchandise") in a database means. , Accessing the database means and selecting an optional non-target product, producing a TV commercial so that the selected non-target product is exposed, and transmitting the produced TV commercial to the public. There is a step of exposing, and a step of advertising, by means other than the television CM, that the non-target product is exposed in the television CM after the television CM is broadcast.

  The television commercial production support system shown in FIG. 1 is a television commercial production support system used when producing television commercials. Browsing means for browsing information stored in the database means.

First, the database means is a database server (hereinafter, DBS) 1 on which a database management system (hereinafter, DBMS) 10 which is software is installed. The DBS 1 includes a database file (hereinafter, DBF) 11 having a predetermined structure. FIG. 2 is a diagram showing a file structure of the DBF 11 shown in FIG.
As shown in FIG. 2, the DBF 11
・ Product genre ・ Product name ・ Model etc. ・ Color ・ Sale price ・ Seller name ・ Seller address ・ Seller phone number ・ Seller email address Registers a large number of records consisting of fields such as. The image data of the photograph of the product desired to be exposed is also registered in the DBS1. These are registered in an image file (not shown) in which only image data is collected, and are associated with the DBF 11 of the product desired to be exposed. The DMBS 10 is a so-called relational one (RDBMS).

A significant feature of the present embodiment is that information on the amount of consideration that the seller is willing to pay for exposing non-target products on a TV commercial is stored. In addition, DBF11
・ Payment method ・ Sponsorship amount ・ Unit price, expected quantity, payment period, etc.

  Further, the system shown in FIG. 1 is provided with a unit (hereinafter, a registration unit) for causing the seller of the product whose exposure is desired to be registered in the DBS1. The registration unit is configured by the WWW server 2 in the present embodiment. The WWW server 2 is connected to the Internet 3 via a router 30 and to the intranet 4 via a firewall 40. The DBS 1 is connected on the intranet 4. In the WWW server 2, httpd20 which is a program for displaying an HTML file described later is installed. The site provided by the WWW server 2 is an interactive site that allows the user to browse a web page explaining the merits of registering the product desired to be exposed and provides an input screen for registering in the DBS1.

  It is possible that if you register a product you want to expose on the top page of the site provided by the WWW server 2, the product will be used and exposed on the TV commercial, leading to an increase in product sales. It is explained that payment of royalties or payment of royalties according to sales performance is necessary. Then, from this top page, a user can jump to an input page (hereinafter referred to as a registration page) for registration in the exposure desired product DBS1. That is, the WWW server 2 includes a registration page file 21 which is an HTML file for displaying a registration page.

On the registration page, you can enter information about the items you want to expose, such as the product genre, product name, model, etc., color, sales price, seller name, seller address, seller phone number, seller email address, etc. , There is a column to paste the image of the product you want to expose. When such information is input and the OK button is clicked, a screen for confirming that there is an obligation to pay for the exposure (hereinafter, an obligation confirmation screen) is displayed. On the obligation confirmation screen, there is a column for selecting whether or not to register the amount of consideration for exposure. When "register" is selected, a page for inputting information regarding the amount of consideration is displayed. On this page, there is a column for selecting a payment method. In this column, you can choose between the sponsorship method and the loyalty method. The sponsorship method is a method in which payment is collectively made in advance when adopted as a non-target product in a TV commercial, and the royalty method is a method in which payment is performed according to sales results after the television CM is broadcast.

When the sponsorship method is selected, a field for inputting the amount of consideration is displayed. The value of the consideration is an amount corresponding to the expected audience rating of the TV commercial to be produced. Usually, the amount is set according to the GRP (Gross Rating Point). GRP is an average audience rating r in a time zone in which the television CM is broadcast, and the number of times t is broadcast in the time zone, GRP = _{ r _n t _n
Is represented by In other words, the value obtained by multiplying the average audience rating when the television CM is aired by the number of times of airing is added for each airing frame.
For example,
GRP = 1000-800 → sponsorship 5 million yen GRP = 800-600 → sponsorship 3 million yen GRP = 600-400 → sponsorship 1 million yen, and sellers who want to expose choose one It has become.

In the case of the loyalty system, columns for inputting the following three pieces of information are displayed. Unit Price / Payment Period / Estimated Quantity The unit price is the amount paid each time the product is sold after a TV commercial that exposes the product as a non-target product is broadcast. The "unit price" is usually on the order of a few percent of the price of the product. For example, in the case of a product of 1,000 yen per piece, about 50 yen is set as the “unit price”. The “payment period” is a sales period for which royalty payment is made. Since the beginning of the “payment period” is usually the same as the start of the broadcast of the television commercial, the end of the “payment period” is input here. The end period is usually about one to several months after the end of the television commercial.

  When these pieces of information are input and the OK button is clicked, the data is sent to the WWW server 2. The WWW server 2 includes a CGI (Common Gateway Interface) 200 and a CGI program 201, converts the transmitted data into a predetermined format, and sends the data to the DBS1. The DBS 1 adds and registers the transmitted data as a new record.

The WWW server 2 is always recruiting registration of such products for which exposure is desired, and the DBS 1 stores a large number of products for which exposure is desired in a database. When producing a TV commercial, the TV commercial creator browses the data in the DBS 1 using a browsing unit. In the present embodiment, the browsing means includes a WWW server 2 and a creator browsing file 22 installed in the WWW server 2.
The WWW server 2 provides a site for a TV commercial creator. The browsing of data in DBS1 is also performed on this site. The site for TV commercials is a membership system. A business operator that operates the TV commercial production support service recruits television CM producers who want to provide the service in advance and asks them to become members. A member ID and a password are issued to the TV commercial creator who has become a member.

  This system includes an authentication server 41. The TV commercial creator accesses the WWW server 2 via the Internet using the information terminal 300 such as a personal computer. When the link button to the TV commercial creator's site is clicked while the top page is displayed by the WWW server 2, a field for inputting a member ID and a password is displayed. When the member ID and the password are input and the send button is clicked, the authentication server 41 operates to determine whether the member ID and the password are correct. A creator browsing file 22 for displaying a page (hereinafter referred to as a creator browsing page) is sent and displayed on the information terminal 300.

FIG. 3 is a schematic diagram showing an example of the creator browsing page. In the present embodiment, the desired exposure consumption is browsed by genre. As shown in FIG. 3, the creator browsing page has a column for inputting a product genre. The input column for the product genre has a pull-down menu display, and pull-down is performed to select one of the product genres. When the "OK" button is clicked, a list is displayed as shown in FIG.
As shown in FIG. 3, in the present embodiment, information of each of the above-described fields such as “seller name” and “seller address” is displayed in a list. As shown in FIG. 3, the creator browsing page has a link button of "image". When this button is clicked, image information of the product desired to be exposed is displayed. The image information is often a photograph of the product. The TV commercial creator selects an arbitrary product desired to be exposed while browsing the list display, and enters into negotiations with the seller. The negotiations are about the price and payment method for exposing non-target products. After the negotiations are completed, the TV commercial creator actually produces a TV commercial by exposing the non-target products. For example, a talent appearing in a cosmetic TV commercial may be required to wear a hat as a non-target product.

  The produced television commercial is broadcast in a known manner. Thereafter, the fact that the non-target product is exposed in the TV commercial is advertised by means other than the TV CM. This is usually done by sellers who want to expose products that are not covered. For example, the seller introduces it in a catalog of non-target products, or introduces it on the seller's homepage. For example, in the case of a hat, an expression such as "Our company's 〇〇 wears a talent △△ on a TV commercial of xx company." Of course, prior to the production of the television commercial, the advertiser (sponsor) of the television commercial is required to approve that the seller of the non-target product advertises this in addition to exposing the non-target product. . In addition, if a seller of a non-target product uses a certain cut (still image) of the television commercial or publishes the television commercial itself (moving image) on a homepage, a copyright problem arises. , Without the consent of the advertiser of the TV commercial. Also, when giving the name of a talent, it may be necessary to understand the production to which the talent belongs.

  In any case, for the seller, exposing the non-target products to the TV commercial leads to an increase in sales of the non-target products. In addition, in order to use a TV commercial as an advertiser, a large amount of production cost and broadcasting fee must be paid. However, if only a non-target product is exposed in this embodiment, the cost is not so large. Therefore, there is a great merit for small and medium enterprises.

  On the other hand, as a TV commercial creator, sponsors or royalties are received from sellers of non-target products. Since this amount is added to the production cost, it is possible to produce a better TV commercial using abundant production cost. For example, when a certain TV commercial is produced, overseas location is preferable, but the production cost provided by the advertiser may not be sufficient. In such a case, it is possible to increase the production cost by obtaining a sponsorship or royalties by exposing the non-target products as in the present embodiment, thereby enabling overseas location. Advertisers also have the advantage of being able to broadcast more effective television commercials within a limited advertising budget.

  It should be noted that actively informing the viewer of information such as the seller of a non-target product in a TV commercial may cause legal problems. That is, from the viewpoint of ensuring fair competition, it is currently prohibited to advertise products of two or more sponsors in one TV commercial (so-called double sponsor). Therefore, actively notifying a viewer of information such as a seller of a non-target product in a television commercial to a viewer may be a double sponsor, and should be avoided.

Next, an embodiment of the invention of the product sales method and an embodiment of the invention of the product sales system claimed in the present application will be described. FIG. 4 is a schematic diagram showing an embodiment of the invention of the product selling method and an embodiment of the invention of the product selling system.
The merchandise selling method shown in FIG. 4 is a method of selling merchandise through a TV commercial, in which a broadcasting step of broadcasting the TV CM in a state where the non-target product is viewed by a viewer, a seller and a price of the non-target product. A step of storing information of non-target products including a TV commercial in a database for each television CM and storing the database CM in a database means, and when a viewer who has viewed the television CM accesses the first database means via a network in the broadcasting step, A browsing step of causing the viewer to view information on the non-target product of the television CM; a purchase receiving step of receiving a purchase order of the non-target product by operating the viewer who has viewed the information of the non-target product via a network; Consists of

  Further, the merchandise sales system shown in FIG. 4 is a system for selling merchandise through a TV commercial, and when the TV commercial is broadcast in a state where the non-target merchandise is viewed by a viewer, the seller and price of the non-target merchandise are displayed. Database means for storing and storing information on non-target products including TV commercials for each TV CM, and when a viewer who has watched a broadcasted TV commercial accesses the database means via a network, the viewer is notified of the TV CM. And a purchase accepting means for accepting a purchase order for a non-target product by an operation via a network of a viewer who has viewed the information of the non-target product.

  The system of the present embodiment includes a WWW server 5 connected to the Internet 3 via a router 31. The browsing means is constituted by the WWW server 5. The purchase receiving means is also constituted by the WWW server 5. Further, an intranet 6 is connected to the WWW server 5 via a firewall 60, and a database server (hereinafter, DBS) 7 is provided on the intranet 6. The WWW server 5 includes a CGI 500 and some CGI programs 501 executed according to the CGI 500. The database means is constituted by DBS7. In the DBS 7, a relational DBMS 70 is installed.

The DBS 7 includes a television CMDBF 71. The TV CMDBF 71 is a file in which data of TV CMs whose products sold by this system are exposed as non-target products are stored in a database. The television CMDBF 71 registers this data for each television CM. In particular,
・ TV CM code ・ Advertiser ・ CM target product ・ Broadcasting period ・ CM description ・ Exempt product 1
・ Excluded products 2
・ Excluded products 3
・ Excluded products 4
・ Excluded products 5
・ Excluded products 6
・ Excluded products 7
・ Excluded products 8
・ Excluded products 9
・ Excluded products 10
And other fields are registered for each television commercial. The “advertiser”, the “CM target product”, the “broadcast period”, and the “CM description” are information for specifying a TV commercial. The “advertiser” is the company that sells the product to be advertised for the TV CM, and the “CM target product” is the name (often a trademark) of the product to be advertised for the TV CM. The “CM explanation” is information for making it easy for a person who has accessed the DBS 7 to identify a television CM. For example, a short description such as “CM of △△ in which 〇〇 of the talent appears as XX” is registered.

  The “non-target products 1 to 10” are data of the products exposed as non-target products in the TV commercial. If only one non-target product is exposed, data is registered only in “non-target product 1”, and in the case of two, data is registered in “non-target product 1” and “non-target product 2”. be registered. In the present embodiment, up to ten non-target products can be registered in one TV commercial, but it is of course possible to register eleven or more products. The data registered in the non-target products 1 to 10 are product code products including alphanumeric characters and the like, and are data for specifying the non-target products.

The DBS 7 includes a non-target product DBF 72 as a database file associated with the television CMDBF 71. Exempt product DBF72,
・ TV CM code ・ Product code ・ Product name ・ Model etc. ・ Color ・ Sales price ・ Seller name ・ Seller address ・ Seller phone number ・ URL of seller HP
-Several records composed of fields such as the seller's e-mail address are registered. In the above example, the number of non-target products that can be registered in one TV CM is up to ten. Therefore, the number of non-target products DBF 72 provided in association with the record of one TV CM in the TV CMDBF 71 is ten.
4
The WWW server 5 advertises products exposed as non-target products on the TV commercial, and provides a site for receiving purchase orders as desired. The top page of this site is registered on a search site on the Internet 3 so as to be hit with a keyword such as “purchase of TV commercial-related products”.

  If you watch a TV commercial and are interested in the products that are not listed on the TV commercial, and want to check it or buy it, a personal computer with a browser or an Internet-compatible mobile phone Access this site using an information terminal 300 such as PDA (Personal Data Assistant). Then, it is possible to obtain or purchase information on non-target products by the following method.

More specifically, the WWW server 5 has an HTML file (hereinafter referred to as a viewer browsing file) 51 for allowing a viewer who has watched a television CM to browse the data in the television CMDBS 7 via the Internet 3. I have. The viewer browsing file 51 displays a non-target product browsing page by linking to the top page. FIG. 5 is a diagram illustrating an example of a non-target product browsing page.
As shown in FIG. 5, the non-target product browsing page can search for non-target products to be viewed. That is, as shown in FIG. 5, there is a display of "Please search for TV commercials with commercial products." Below that is a text box, and below that there is a "search" button. Below the text box is a section for specifying the genre of the search key. As shown in FIG. 5, the search key genre includes radio buttons for "product name (trademark)", "advertiser", and "appearing talent", and the genre of the search key is selected. .

  In FIG. 5, after selecting a genre of a specific search key, inputting a search key in a text box and clicking "search", the CGI program 501 is activated, the data is converted into a predetermined format, and the data is converted to the DBS7. The record is sent to search for a record in the television CMDBF 71. For example, if you want to see the clothing worn by a talent on a chocolate TV commercial called “xx”, select “product name (trademark)”, enter “xx” in the text box, and click “Search”. "Button.

  As a result of the search, if there is a corresponding record, the CGI program 501 converts the data of the record into HTML and displays it on the accessed information terminal 300. What is displayed is the information of each field of “advertiser”, “commercial target product”, “broadcast period”, and “CM description”, which are displayed in one line. In some cases, the number of applicable records may be two or more. As shown in FIG. 5, when two or more different TV commercials are on air at the same time for one product, or when the advertiser searches for the genre of “advertiser” as shown in FIG. Or on air.

In FIG. 5, if a link button is provided so that a user can view one cut or a moving image of a television commercial that has actually been broadcast (or has been broadcast), the television commercial itself can be confirmed on this site. This is effective for confirming a TV commercial. However, this often requires the consent of the advertiser and the production of the coming talent. Therefore, it is conceivable to provide a link button for linking to the advertiser's homepage (HP) in the list shown in FIG. Advertisers' homepages often advertise their own products in the same way as TV ads or explain TV ads, so if you jump to the advertiser's homepage and check the ads, good.
As shown in FIG. 5, at the end of the line displaying the information of the TV commercial, there is a link button of “browse”. When the link button is clicked, information on non-target products exposed on the television commercial is displayed. Specifically, the CM code of the television CM is stored in a memory variable, the CGI program 501 is activated, reads the CM code, and searches the non-target product DBF 72 using the CM code as a search key. Then, all the data of the record of the corresponding CM code is read. The read data is converted into the HTML format by the CGI program 501, sent to the accessing information terminal 300, and displayed.

FIG. 6 is a diagram illustrating an example of a non-target product browsing page displaying non-target products. In the example shown in FIG. 6, a plurality of non-target products exposed by one television CM are displayed in a list. The information includes "product name", "sale price", "seller name", "seller address", "seller telephone number", "seller HP URL", and the like. Here, when the "URL of the seller HP" is clicked, the user jumps to the homepage of the seller and the homepage is displayed on the information terminal 300. Then, the content of the non-target product can be known on the homepage.
Further, a link button of “store information” is provided next to “URL of seller HP”. Clicking here allows you to browse information on stores where you can purchase the non-target products. The store information is a store name, a location, a nearest station, and the like. It is preferable that a map showing the location of the store can be browsed. The number of stores that can be purchased is not limited to one, and there may be a plurality of stores.

  In the example shown in FIG. 6, the information of the non-target products is simply displayed in a list. However, if the consent of the production of the advertiser or the talent of the TV commercial is obtained, one cut (still image) of the TV commercial is displayed. It is preferable that the information is displayed while pointing out the non-target products using arrows and the like.

  In addition, as shown in FIG. 4, the WWW server 5 includes an HTML file (hereinafter, purchase acceptance file) 52 for displaying a purchase acceptance page. Then, as shown in FIG. 6, at the end of the information list of non-target products, there is a link button of "buy here". When the “Purchase here” link button is clicked, a purchase acceptance file 52 is sent, and a purchase acceptance page is displayed on the information terminal 300 via the Internet 3.

FIG. 7 is a diagram illustrating an example of a purchase reception page. As shown in FIG. 7, on the purchase acceptance page, information on the non-target products for which the "Buy Here" link button has been clicked is displayed for confirmation. And below that,
・ Color ・ Size ・ Seller name ・ Seller address ・ Seller TEL
・ There is an input field for the payment method. “Color” and “size” may not be selectable depending on the product, and in that case, the input field is not displayed. It is preferable to provide an input column for "quantity" so that the order quantity can also be entered. The “payment method” is cash on delivery by home delivery or credit card payment. When credit card payment is selected, a field for inputting a card company and a credit card number is displayed.

As shown in FIG. 4, the DBS 7 has a purchase reception DBF 73 in which information of received purchases is stored in a database. Purchase reception DBF73,
・ Product code ・ Product name ・ Seller name ・ Purchaser name ・ Purchaser address ・ Purchaser phone number ・ Number ・ Color ・ Size ・ Payment method etc. .

  In the purchase acceptance page shown in FIG. 7, when the above-described information is input and the “Send” button is clicked, the input information is displayed again to display a confirmation screen, and finally “OK” is displayed. When is clicked, the CGI program 501 for purchase acceptance starts. The CGI program 501 reads the data input on the purchase acceptance page, converts it into a predetermined format, and sends it to the DBS7. The DBS 7 adds the transmitted data to the purchase reception DBF 73 as a new record. This completes the reception of the purchase, and the CGI program 501 displays a message such as "Purchase has been received" on the information terminal 300 that has accessed the program, and ends the processing. On the information terminal 300, the non-target product browsing page is displayed again or returns to the top page.

As shown in FIG. 4, a management client 61 is connected on the intranet 6. The management client 61 is used by the operating entity that operates the WWW server 5 and the DBS 7 for management. The operating entity accesses the DBS 7 using the management client 61 and checks the purchase reception DBF 73 periodically (for example, once a day). At this time, when there is a newly added record (when there is a new purchase order), the data is read out and the purchase order is transferred to the seller. The seller who has received the transfer of the purchase order ships the goods according to the data and collects the price. Usually, after collection, the operating entity is paid a sales margin.
The merchandise selling method and the merchandise selling system according to the above-described embodiment provide the following merits.

  First, there is a merit that a viewer who has watched a TV commercial can easily obtain a product exposed by the TV CM. When watching a TV commercial, the user may like the product that was included in the TV commercial, although it was not targeted for advertisement. In that case, it is often unclear where to go to get the product. It is often the case that a call is made to the company sponsoring the TV commercial to listen to it, but it is almost impossible to find out, for example, the seller of an unlisted product appearing in a specific TV commercial. If possible, they would ask them to provide contact information for an advertising agency, and then contact a TV commercial production company. Still, it will be a matter of knowing there.

According to the present embodiment, information can be obtained simply by accessing and searching for a site that allows the user to browse non-target products, which is extremely convenient. It is even more convenient because you can also order the product on the site.
In addition, a merchant who sells a non-target product also has an advantage that sales can be promoted by exposing the product on a TV commercial. In particular, it may not be possible to expect much increase in sales just by using TV commercials, but in the present embodiment, it is possible to view which company's product by searching for TV commercials on the site. It is more effective because it is notified to the person.

  In the method of the above embodiment, a purchase order for a non-target product is received from a viewer in the purchase step. However, even if only information on a store where the non-target product can be purchased can be viewed. good. In other words, in implementing the present invention, it is not an essential condition to enable purchase of non-target products on the network, and information on stores where the non-target products can be purchased can simply be obtained on the network. You may just be.

Next, although not claimed in the present application, an embodiment of the invention of the merchandise sales intermediation method and an embodiment of the invention of the merchandise sales intermediation system will be described. FIG. 8 is a schematic diagram illustrating an embodiment of the invention of the merchandise sales intermediation method and an embodiment of the invention of the merchandise sales intermediation system.
The merchandise sales intermediation method and merchandise sales intermediation system illustrated in FIG. 8 are configured such that the merchandise sales method and the television commercial production support system illustrated in FIG. 1 are integrated with the merchandise sales method and the merchandise sales system illustrated in FIG. Has become. Specifically, the merchandise sales intermediation system shown in FIG. 8 provides a first database unit 81 that stores information of desired products to be exposed in a database, and a TV commercial creator that accesses the first database unit 81. The first browsing means for browsing information on non-target products, and the broadcast of a TV commercial produced so that a specific non-target product is exposed according to the information on the non-target products that have been viewed is determined. A second database means 82 for storing information including a seller and a price of a foreign product in a database for each television CM and storing the TV commercial produced so that the non-target product is exposed, When the viewer who has watched the TV commercial accesses the second database means 82 via the network, the viewer is given information on the products not covered by the TV CM. And a second reading means for list, is made up of the purchase acceptance means for accepting a purchase order of the items excluded by the operation through a network of viewers who have viewed the information of the items excluded.

This will be described more specifically.
The first database means 81 has the same configuration as the DBS 7 in the embodiment shown in FIG. The second database means 82 has the same configuration as the DBS 7 in the embodiment shown in FIG.
The system of the present embodiment also includes a WWW server 9. The first browsing means includes a WWW server 9 and a creator browsing file 91 installed in the WWW server 9. The contents of the browse page displayed by the creator browse file 91 are the same as those in the embodiment shown in FIG.
Further, the WWW server 9 in the present embodiment also includes a registration page file 92 for causing the seller of the non-target product to register in the first database means 81. The configuration of the registration page file 92 is the same as that of the embodiment shown in FIG.

Further, the second browsing means in the present embodiment is constituted by the WWW server 9 and the viewer browsing file 93 installed in the WWW server 9. The structure of the viewer browsing file 93 is the same as that of the embodiment shown in FIG.
Further, the purchase accepting means in the present embodiment includes a WWW server 9 and a purchase accepting file 94 installed in the WWW server 9. The structure of the purchase acceptance file 94 is the same as that of the embodiment shown in FIG.

  In the present embodiment, the first and second database means 81 and 82, the WWW server 9 and the like are connected to the Internet 3 via the router 32 and the intranet 80 connected to the Internet via the firewall 800. It is provided above. Further, the intranet 80 is provided with a management client 801 similar to the embodiment shown in FIG.

The configuration of the method according to the present embodiment and the operation of the system according to the present embodiment are the same as those obtained by integrating the two embodiments described above. That is, the operating entity of the present system causes the seller desiring to register a non-target product to register by the registration means, and constructs the first database means 81. Then, the TV commercial creator is made to browse the first database means 81 by the first browsing means, and the desired commercial product (single or plural) is selected, and the commercial is produced by actually using it.
After the broadcast of the produced TV commercial with the non-target product is determined, the operating entity uses the management computer 801 to store the information of the TV CM stored in the first database means 81 for the non-target product. Together with the second database means 82. Then, when the viewer has access via the Internet 3 after the television CM has been broadcast, the viewer is made to browse the information of the non-target product by using the second browsing means. Further, when the viewer has a desire to purchase the non-target product on the site, a purchase order is received by the purchase receiving means. The accepted purchase order is transferred by the management client 801 to the seller of the non-target product.

  Note that the merchandise sales intermediation service provided by the above-described embodiment is actually likely to be provided by an advertising agency, a TV commercial production company, or a company related thereto. In any case, according to the above embodiment, a TV production company or an advertiser can expect to produce high-quality TV commercials by increasing production costs, while a seller of a non-target product will receive a product Exposure exposes an increase in product sales. Further, the viewer can easily purchase non-target products appearing in the TV commercial. In other words, the present embodiment is an extremely excellent innovation in which all the entities related to the TV commercial can enjoy the benefits.

  In each of the above embodiments, the non-target commodities are described as being goods, that is, tangible objects, but are not necessarily limited thereto. It may be an intangible product, that is, a service or a financial product (such as a credit service). For example, it may be a product that is not targeted for the location of a certain TV commercial. That is, the location may be used by the local government to advertise the location, or may be used by a travel agency to advertise a package trip to the location. Further, the inn used in a certain TV commercial may be a non-target product. More specifically, a talent appearing in a TV commercial may be a non-target product. That is, a certain unknown CM is used by a certain TV commercial, and the production to which the talent belongs is performed by a production other than the TV CM. Then, an offer (purchase acceptance) for using the talent may be made by the purchase acceptance means.

In each of the embodiments described above, the network has been described as the Internet 3. However, the present invention is not limited to this. There may be an intranet, an extranet (an internal network using the Internet 3), or a network using a satellite. In addition, as a configuration of the purchase reception, a reception by a voice telephone is also conceivable, and a reception by an automatic response system or the like is also conceivable in addition to the reception by the operator.
Also, in each of the above embodiments, a television commercial is taken as an example of an advertisement, but the present invention is not limited to this. The present invention can be applied to arbitrary advertisements such as radio advertisements, newspaper advertisements, posters displayed on trains, stations, and streets. Also, exposing an advertisement to the public is an act of making the contents of the produced advertisement recognized by consumers, such as "broadcasting" for a radio advertisement, "publishing" for a newspaper advertisement, posters, etc. If so, the act of "posting" is applicable. In the case of advertisements other than television advertisements, the amount of the sponsorship may be determined as XX% of the total production cost. Advertising using multiple media, such as television, magazines, newspapers, posters, etc., is particularly called a media mix, but the sponsorship is determined as XX% of the total production cost including the production cost of TV advertisements In some cases.

BRIEF DESCRIPTION OF THE DRAWINGS It is the schematic which showed about embodiment of invention of the product advertisement method and embodiment of invention of the television commercial production support system. FIG. 2 is a diagram showing a file structure of a DBF 11 shown in FIG. It is the schematic which showed the example of the creator browsing page. BRIEF DESCRIPTION OF THE DRAWINGS It is the schematic which showed about embodiment of invention of goods sale method and embodiment of invention of goods sale system. It is a figure showing an example of a non-target goods browsing page. It is a figure which shows the example of the non-target goods browsing page which displayed the non-target goods. It is a figure showing an example of a purchase acceptance page. BRIEF DESCRIPTION OF THE DRAWINGS It is the schematic diagram shown about embodiment of invention of merchandise sales mediation method and embodiment of invention of merchandise sales mediation system.

Explanation of reference numerals

1 DBS
11 DBF
2 WWW server 21 Registration page file 22 Creator viewing file 3 Internet 5 WWW server 51 Viewer viewing file 52 Purchase acceptance file 7 DBS
71 TV CMDBF
72 Excluded Product DBF
73 Purchase Reception DBF
81 first database means 82 second database means 9 WWW server 91 creator browsing file 92 registration page file 93 viewer browsing file 94 purchase acceptance file

Claims (2)

A method of selling products through advertising,
An exposure step of exposing the advertisement to the public in a state in which the consumer recognizes the non-target product that is a product other than the product targeted for the advertisement in the advertisement;
A storage step of storing information of the non-target product including the seller and the price of the non-target product in a database for each advertisement and storing the database in a database unit;
A browsing step of, when the consumer who has recognized the advertisement in the exposure step accesses the first database means via a network, causes the consumer to browse information on a product not covered by the advertisement;
further,
The browsing step is to allow the user to browse information on a store where the non-target product can be purchased, or to make a purchase order of the non-target product by an operation via a network of a consumer who has viewed the information of the non-target product. A method of selling goods, comprising a step of receiving a purchase. A product sales system that sells products through advertising,
When exposing an advertisement to the public in a state in which consumers are aware of non-target products that are products other than the products targeted for the advertisement in the advertisement, non-target products including the seller and price of the non-target products Database means for storing and storing information of each advertisement in a database,
Browsing means for allowing the consumer to browse information on products not covered by the advertisement when the consumer who has recognized the exposed advertisement accesses the database means via a network,
further,
The browsing unit may also browse information on a store where the non-target product can be purchased, or a purchase order of the non-target product by an operation via a network of a consumer who has viewed the information of the non-target product. A merchandise sales system comprising a purchase accepting means for accepting a purchase.

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